Alibaba.

com
The Gateway to Global
Trade for SMEs in South
Korea

Porter Erisman
Alib b Vice
Alibaba Vi President
P id t

April 17, 2008

 Alibaba.com’ss Early Beginnings
Alibaba.com
• CEO Jack
J k Ma’s
M ’ Apartment
A t t
 Alibaba’s
Alibaba s Mission and Vision

Marketplace
p To Make It Easy To Do Business Anywhere

Community To Be an Essential Partner to All Businesspeople

Long Term Vision To Build a Company that Lasts “102 Years”

 The Alibaba Group
p Ecosystem
y

72.75%

Taobao.com
Alibaba.com Limited Consumer e-Commerce

(HK stock code: 1688)

Alipay.com
Online Payment

cn.yahoo.com
Chinese Portal & Web Search

Alisoft com
Alisoft.com
Internet-based Business Management
Software

B2B Marketplaces
p Koubei com
Koubei.com
Online Local Classified Listings

alimama.com
Marketplace for Web Publishers and
Advertisers
 2007: Alibaba.com IPO

¾ Raised US$1.7 billion, the world’s 2nd largest

Internet IPO after Google

¾ US$180 billion subscription, more than any

other HK IPOs
 Alibaba.com Growth
IPO on HKSE (Nov 6)
Over 27.6 million registered members
Over 1 billion RMB profit
Over 5,000 employees

1 million
SOFTBANK and RMB tax
Goldman Sachs paid daily
1 million
become venture RMB profit
backers daily

Alibaba founded 1 million

illi RMB
in Jack Ma’s revenue daily
apartment in Company
Hangzhou by breaks even
Jack & other 18
Over 1 million
founders, started
registered members
from 500K RMB
 All About SMEs!

¾ Big
Bi SME* market
k t
¾ In China : 42 million SMEs
¾ In Europe: 23 million SMEs
¾ In US: 22 million SMEs

¾ Critical to global economy and trade

¾ In China: 58% of GDP, 68% of import and export volume, 75% of employment
¾ In Europe: over 50% of GDP, 60% of employment, over 100 million jobs
¾ In US: over 50% of GDP, 67% of export volume, 67% of employment

* SME means all employer firms, self-employment nonincorporated and incorporated.

 Largest
g Online B2B Marketplaces
p

Sellers Buyers

¾ Typically ¾ Across more

SMEs than 200
International Marketplace countries
¾ Ten to a few
thousand 4.4 million registered users (1) ¾ Companies
employees of all sizes
¾ 5,000+
5 000+ ¾ Diverse end
Di d
product markets
categories in
30+
industries China Marketplace
23.2 million registered users (1)

Note:
1. Company data as of December 31, 2007
Global E
E-commerce
commerce Brand

No.1 E-Commerce Website

No 1 International Business & Trade Website
No.1

“Best of the Web” by Forbes magazine

Best sites for global entrepreneurs by

FSB magazine

World’s 8th most innovative companies

by Fast Company magazine
 Leader in China’s B2B e-Commerce
Market
68% of B2B Market Share by Revenue
2004 2005 2006

Alibaba Alibaba Alibaba

$43MM $90MM $171MM

Others

39%
39% 32%
32% 68%
68%
61% 44%
44% 56%
61% 56%

Oh
Others
Others

Note:
1. Alibaba share measured by its revenue versus the aggregate of the revenues of Alibaba, Global Sources (online service division),
Netsun (online service division) and HC360 (search engine services)
 Alibaba.com’s International Marketplace

¾ Over 4.4
4 4 million registered members from 200 countries & regions

UK 6% EU 9% India 8% China 7%

Canada 3%

US 18% South East

Asia 13%

South America 3% Middle East 4% Australia 3%

11
 Strategic Partnerships With Global
T d Shows
Trade Sh Organizers
O i
US Germany

Spain Italy
“Open
p Sesame” Events
 Global Members Testimonials
“Since
Since I joined 2 weeks “II prefer Alibaba.com
ago, I have already made to its competitors as I
good new contacts with always receive lots of
Alibaba suppliers.”
suppliers. quality offers to my
Mr. David Wilmot requests from Alibaba
Company: Magic Marquee Ltd suppliers.”
Country: UK
Mr. Eric
M E i Ch
Charlot
l
Company: DMS Electronics
Country: France
“We receive hundreds of inquiries on
a weekly basis and a significant part
of our deals have been completed “I really appreciate
through Alibaba, accounting for more the easy y way
y I can
than 40%% off our total exports.” find new suppliers on
Alibaba.com.”

Mr. Rodrigo del Prado

Mr. Panos Dimitriadis Company: Item Consulting JE
Company: GPS Trading Country: Spain
Country: Greece
 One Stop
p Services for SME Exporters
p
www.alibaba.com www.alibaba.com.cn
(International Marketplace) (China Marketplace)

Export to Export to
Globe China

SMEs

Export to
Japan

New
www.alibaba.co.jp
(Japan Marketplace)
 Export
p Directly
y To China

Alibaba China Marketplace provides the largest China buyer market

for Korea sellers
• Korean companies can utilize a
powerful online marketing tool all
yyear long
g to p
promote p
products to over
23 million Chinese registered users
• China imports on the rise and Korean
companies can accelerate
penetration into China using the
largest online B2B marketplace
Over 23 Million Members On Our
China Marketplace

Hebei 3.7%
Beijing 5.3%
5 3%
Henan 3.0%

Shandong 6.8%
Beijing
Dalian

Tianjin
Shijazhuang Qingdao
Jiangshu 8.4%
Nanjing
Changzhou
Anhui
Jiaxing &
Suzhou
Shanghai
Shanghai 5.9%
Chengdu Wuhan Huzhou
Hangzhou Ningbo
Shaoxing
Jinhua
Zhejiang 10.9 %
Chongqing Taizhou
Wenzhou
Fuzhou
Xiamen
Guangzhou Dongguan
Foshan
Longgang
Shenzhen Fujian 3.9%
Zhongshan Hong Kong
Sicuan 2.8%
Guangdong 22.7%
Chongqing 1.3%
Others 25.2%
 Alibaba Global Offices

Beijing
j g
Dalian

Tianjin
U.S.
Europe Shijazhuang Qingdao
Nanjing
(Geneva) Anhui
Changzhou
Suzhou
Jiaxing & Shanghai
Chengdu Wuhan Huzhou
Hangzhou
Jinhua
Ningbo
Shaoxing
Taizhou
Japan
Chongqing
Wenzhou
Fuzhou
Xiamen
Guangzhou Dongguan
Longgang
Foshan Shenzhen
Zhongshan Hong Kong

India
da
Hong Kong
(Global Operation Center)
Thank you!