ANNEXURE-I

A SYNOPSIS

ON

“A STUDY ON THE MARKETING STRATEGY OF NOKIA in

INDIAN MARKET”

SUPERVISOR: SUBMITTED BY:

Mr. MANORANJAN SUMIT KHANDELWAL

PROFESSOR ENROL- 08061144010

MARKETING

REMARKS OF EVALUATOR

APPROVED/DISAPPROVED APPROVED/DISAPPROVED

(I EVALUATION) (II EVALUATION)

SESSION:-2008-2010

DIRECTORATE OF DISTANCE EDUCATION

GJUS&T, HISAR
 ANNEXURE-II

DIRECTORATE OF DISTANCE EDUCATION

GURU JAMBHESHWAR UNIVERSITY OF SC. & TECH., HISAR

FORMAT FOR RESUME OF SUPERVISOR/GUIDE

1. NAME : Mr. MANORANJAN

2. DESIGNATION : PROFESSOR

3. QUALIFICATION : MBA

4. AREA OF SPECIALIZATION : MARKETING

5. EXPERIENCE :

6. OFFICIAL ADDRESS : DAMDAMA LAKE ROAD,

BHONDSI, GURGAON

7. TELEPHONE NO. : 0124-2266519 (OFF.)

8. MOBILE :

9. E-MAIL :

I AM WILLING TO SUPERVISE MR. SUMIT KHANDELWAL

ENROLMENT NO. - 08061144010

ON THE TOPIC “A STUDY ON THE MARKETING

STRATEGY OF NOKIA in INDIAN MARKET”

(SIGNATURE) WITH SEAL

 COUNTERSIGNED BY THE EMPLOYER WITH SEAL

COUNTERSIGNED BY DIRECTOR OF STUDY CENTRE WITH SEAL

 ANNEXURE-III

CERTIFICATE

This is certify that Mr. SUMIT KHANDELWAL, Enrolment No. has proceeded
under by supervision his/her Research Project Report on “A STUDY ON
THE RURAL MARKETING STRATAGIES OF HUL” in the
specialization area “MARKETING” etc.

The work embodied in this report is original and is of the standard expected
of an MBA student and has not been submitted in part or full to this or any
other university for the award of any degree of diploma. He/She has
completed all requirement of guidelines for Research Project and the work is
fit for evaluation.

Signature of Supervisor/Guide (With Seal)

NAME : Mr. MANORANJAN

DESIGNATION : PROFESSOR

ORGANIZATION : JK Business School

Forwarded by Head/Director of Study Centre

(With Signature, Name & Seal)

 REVIEW OF LITERATURE AND PROBLEM
STATEMENT:

INTRODUCTION:

The Indian rural market today accounts for only about Rs 8 billion
(53 per cent - FMCG sector, 59 per cent durables sale, 100 per cent
agricultural products) of the total ad pie of Rs 120 billion, thus
claiming 6.6 per cent of the total share. So clearly there seems to be
a long way ahead.Hindustan Lever Limited (HLL) is top of the mind
with their successful rural marketing projects like 'Project Shakti'
and 'Operation Bharat'. The lynchpin HLL's strategy has been to
focus on penetrating the market down the line and focusing on price
point.

TOOLS USED:

 Questionnaire

 Interviews

 Secondary data sources- cell phone books, magazines,

internet.

FINDINGS:

 The market share of Nokia is found to be almost 75% here

where as Spice has 9%, Motorola has 7%, Sony Ericsson and
Samsung both has 4%, LG has 3% and others have 2%. So
spice is hampering Nokia sales especially in low price range
and Motorola is hampering the sales somewhat by taking the
advantage of the lack of attractive look in Nokia.

 Now LG is producing a low cost MP3 handset without camera.

So, it also steals the customers who require a low cost MP3
handset which can hold a few of their favorite music.

 Almost 90% of the dealers think that they are getting less
profit in Nokia than other companies. Regarding to my survey,
the truth behind this fact is that there is too much Nokia
dealers in the market. That’s why excessive competition
lowers the selling price of Nokia in the market as there is no
 minimum selling price is given by the company. So in search
for more profit they are selling mobiles other than Nokia.

 Almost 90% of the dealers think that Nokia should have a

brand ambassador.

 Most of the customers and dealers think that the after sales
service of Nokia is too much slow and time-taking.

 Almost 50% of the dealers say that the Nokia sale falls in
recent past.

 Almost all the dealers want the time of price drop adjustments
to be extended to 2-3

OBJECTIVES OF THE STUDY:

1. To study the strategies for product development and

promotional strategies of FMCG products in india with special
reference to HUL.

2. To study the various factors that influence the consumers to

purchase the HUL products.

3. To find out the effectiveness of advertisements for HUL

products.

4. To study consumer’s needs and expectations through

questionnaire survey in RURAL area.

5. To study the pricing strategies adopted for the products.

RESEARCH METHODOLOGY:

Data collection methods:

Primary data collection:-

1. By observation.

2. By interviews.

3. By face to face questioning.

4. By questionnaires.

Secondary data collection:-

1. Through published reports.

2. Through journals.

3. Through internet.
 Research design:-

Exploratory research design has been adopted where both

questionnaires and interviews are employed.

Sampling design:-

Sample size: 100 respondents.

Sample unit: HUL dealers & retailers in RURAL area.

SCOPE OF THE STUDY:

The study attempts to identify the reach of HUL products in

Indian market, which would help the company to formulate
suitable strategies. The study identifies the advertisement
strategies of HUL and also identifies the customer’s needs and
expectations.
 A SYNOPSIS
ON
“TREND AND TIME CYCLE
OF
EQUITY MARKET”

Supervisor: Submitted By:

Dr. T. Duhan Sunny Agarwal

Assistant Professor (Fin.) Enrolment No. – 09061144053

JK Business School Specialization- Finance

Remarks of Evaluators

Approved/Disapproved Approved/Disapproved

(I Evaluation) (II Evaluation)

Session: - 2009-2011

Directorate of Distance Education

GJUS&T, Hisar

DIRECTORATE OF DISTANCE EDUCATION

 GURU JAMBHESHWAR UNIVERSITY OF SC. & TECH., HISAR

FORMAT FOR RESUME OF SUPERVISOR/GUIDE

1. NAME : Ms. Ranika Chaudhary

2. DESIGNATION : Assistant Professor

3. QUALIFICATION :Mcom, MBA, M Phil(Mktg),

SLET(UGC)

4. AREA OF SPECIALIZATION : Marketing and Finance

5. EXPERIENCE : 14 years

6. OFFICIAL ADDRESS : JK Business School, Gurgaon

7. TELEPHONE NO. :

8. MOBILE :

9. E-MAIL : ranika.chaudhary@jkbschool.org

I am willing to supervise Mr Sunny Agarwal

Enrolment No. – 09061144053

On the topic “Trend and Time Cycle of Equity Market”

(Signature) with seal

Countersigned by the Employer with seal

Countersigned by Director of study centre with seal

CERTIFICATE
This is to certify that Mr. Sunny Agarwal Enrolment No. 09061144053 has
proceeded under my supervision on his report “Trend and Time Cycle of Equity
Market” in Finance.

The work embodied in this report is original & is of the standard expected of an
MBA student & has not been submitted in part or full to this or any other
university for the award of any degree or diploma. He has completed all
requirement or guidelines for research Project Report & the work is fit for
evaluation

Signature of Supervisor/Guide (with seal)

NAME :

DESIGNATION :

ORGANISATION :

Forwarded by Head/Director of Study Centre (with seal)