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Cognitive Metaphor
Charles 0. Hartman
yachts _ rich
sea poor
At least in describing what a metaphor contains, the four-term
analogy surpasses the two-term equation.
Before asking how this improves the case for metaphor as a cogni-
tive process, we should clear a little more ground. Aristotle himself
clearly intends his definition quite narrowly. For him analogy is only
COGNITIVE METAPHOR 331
Though this diagram obviously does not replace "my love is a rose," it
preserves more information than "lover = rose."7
If "my love is a rose" represents a reduction in the number of terms
of the analogy-though only to three, not to two-many of the most
interesting metaphors in literature require the proportion to expand
beyond four terms. An example from Yeats:
Memory
One had a lovely face,
And two or three had charm,
But charm and face were in vain
Because the mountain grass
Cannot but keep the form
Where the mountain hare has lain.8
affected the speaker too strongly for other women's charms to attract
him later, after she left. In short, "hare = woman." But clearly this
ignores most of the metaphor. The hare (within the context of the
vehicle) associates with the form, the grass, and the mountain. By a
process of deduction which is, again, probably unconscious but which
operates on the relations among the terms of the vehicle and transfers
them to the tenor, we fill in the remaining terms:
hare woman
mountain _ speaker
form memory (as in "a memory")
grass memory (the faculty of memory)
The complex process by which we arrive at these terms will concern us
later; but it is clear that we must acknowledge eight terms here and
not four. This example and that of "simple" metaphor suggest that
four terms are only a kind of model or norm and that in practice a
metaphor can reduce the number of different terms by one or ex-
pand it perhaps indefinitely.
We ought also to notice in these examples the presence of implicit
terms. Although in "my love is a rose" the speaker who acts as the
third term of the metaphor declares himself in the possessive pro-
noun, "the ship plows the waves" does not mention "ground" or
"earth," the necessary fourth term. In "The Yachts," although the sea
is said to be full of "watery bodies," what leads us to conclude that it
represents "the poor" is no linguistic evidence in the poem itself, but
the structure of the metaphor. In "Memory" we had to supply the
woman, insert the speaker who never mentions himself, and perceive
the double significance of the title as naming both a faculty and what
it contains or manipulates. In most cases the terms of the vehicle are
explicit, but usually we must deduce at least one term of the tenor.
The logical extension of this technique is what Hi Simons, speaking of
Wallace Stevens, calls "radical metaphor"-metaphor that announces
only its vehicle, the whole tenor being left to implication. Simons
proposes this as the distinctively modern use of metaphor. As Ste-
vens's short poems show, it generates metaphors that yield multiple
interpretations. One could defend any reading in which the relation
among elements in the proposed tenor matches the relation among
explicit elements in the vehicle.10
I hope I will not be thought to claim that by reducing these
metaphors to proportions I replace the originals. More happens in
the metaphor of "Memory" than a diagram even of eight terms iden-
tifies. The "hare" connotes swiftness and wildness, suggesting certain
things about the absent woman it represents. For the speaker to figure
COGNITIVE METAPHOR 333
One could reduce this metaphor to A = B: "our souls are gold" or,
more fully, "our souls are like gold." The simile suggests that the
lovers share with gold some common property, and the obvious can-
didate is "high value." But Donne's treatment of the metaphor in-
trigues us in just this regard, that he bypasses the obvious meaning,
taking up instead a more arcane property of gold, its ductility. Re-
ducing the metaphor to simile, we lose this.
Taking the stanza as a whole, we discover several sets of mutually
opposing terms. Even before the last line, Donne establishes a kind of
analogy:
two soules breach
one expansion
(He also links the second and fourth terms by rhyme.) When we carry
this information into the last line, we find three terms of the
metaphor already given, and the fourth easy to deduce:
breach _(lead)
expansion gold
(In metallurgy as well as in commerce, gold is the opposite of "dull"
lead, which fractures when "beate.")15But we have not finished. We
have moved from an analogy that straddles the line of metaphor to
one that confines itself within the vehicle. To move back into
336 NEW LITERARY HISTORY
feeling / for some slightest flaw." When, in the last three stanzas, "the
horror of the race dawns staggering the mind" of the speaker, we see
these half-hidden metaphors burst out into full light:
UNIVERSITY OF WASHINGTON
NOTES
vens," in Wallace Stevens: A Collection of Critical Essays, ed. Marie Boroff, Twentieth
Century Views (Englewood Cliffs, N.J., 1963), pp. 170 ff.
2 Howard Nemerov, "On Metaphor," Virginia QuarterlyReview, 45, No. 4 (Autumn
1969), 623. Also reprinted in Nemerov, Reflexionson Poetryand Poetics (New Brunswick,
N.J., 1972).
3 Aristotle Poetics (tr. Ingram Bywater) 21. 1457b6. This has become the most com-
mon definition of metaphor, and covers the subject as far as many dictionaries, glos-
saries, and encyclopedias are concerned.
4 I use the terms tenor and vehicle for lack of better ones. They have a use in distin-
guishing the two contexts that are undeniably brought together, somehow, in a
metaphor. That the view of metaphor they imply needs refinement and qualification is
part of this essay's contention.
5 See The Poetryof Ezra Pound (Norfolk, Conn., 1951), esp. pp. 87-88, but also chs. 7
through 12. Owen Barfield, in Poetic Diction (Middletown, Conn., 1973), seems to start
from the same point, as do other critics. The reader interested in the history of thought
about metaphor cannot do better than to consult Warren A. Shibles, Metaphor: An
Annotated Bibliographyand History (Whitewater, Wisc., 1971). A reference list of those
who have, one way or another, taken metaphor to be analogical can be found on p. 372.
6 Aristotle Poetics (tr. Bywater) 21. 1457b7- 17.
7 I am indebted to Michael Mesic for much of this paragraph's substance.
8 W. B. Yeats, "Memory," in CollectedPoems of W. B. Yeats (New York, 1956), p. 147.
9 But I should say two things. First, "form" has a technical meaning-the nest a hare
makes in grass-which can be missed. Second, if one misreads "Cannot but keep" as
equivalent to "Cannot keep"-as Jon Stallworthy does in Between the Lines: Yeats'Poetry
in the Making (London, 1963, p. 18)-the poem adamantly refuses to make sense.
10 Some valid interpretations exceed others in plausibility for reasons external to the
metaphor itself-considerations of an author's habitual themes, for instance. A review
of critical comment (by Edward Kessler, Joseph N. Riddel, and Lucy Beckett) on Ste-
vens's "Valley Candle" demonstrates both the multiplicity and the convergence of
plausible interpretations. Note that critics other than Simons use the phrase "radical
metaphor" in a very different way; see Shibles, Metaphor, p. 402.
11 See, for instance, "Cognition," EncyclopediaBritannica, 11th ed.
12 Aristotle Poetics (tr. S. H. Butcher) 21. 7. In this instance Butcher is more helpful
than Bywater, whom I have used elsewhere. His translation may be found in Hazard
Adams, Critical TheorySince Plato (New York, 1971).
13 Just so, we may now be able to rescue simile as well as "simple" metaphor by
including the former in the latter. Many similes deal, like metaphors, with relations,
disguising their equations with a modest "like." The example from Donne's "Valedic-
tion" given below supports this point. So does Aristotle; see Rhetoric (tr. Roberts) 3. 11.
1412b34.
14 Hugh Ormsby-Lennon, "Metaphor and Madness," Etc.: A Review of GeneralSeman-
tics, 33, No. 3 (Sept. 1976), 307-18.
15 According to the Encyclopedia Britannica, 11th ed. (articles under the metals'
names), gold shares with lead a high specific gravity and "is nearly as soft as lead." But
"it is also extremely ductile; a single grain may be drawn into a wire 500 ft. in length,
and an ounce of gold covering a silver wire is capable of being extended more than
1300 m." As for lead, "Its breaking strain is very small: a wire 1/10th in. thick is
ruptured by a charge of about 30 lb."
16 William Carlos Williams, "The Yachts," in SelectedPoems (New York, 1969), p. 72.
17 Williams, "Poem," in Picturesfrom Brueghel (New York, 1962), p. 39.