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I have made the summer project report on awareness and perception of the
customer towards the Direct Banking Channel of the HDFC Bank because in
today’s fastest world the DBC helps bank for provide a better service to the
customer and increase its efficiency of the bank.
Around 26% respondent responded that E-Banking channel (DBC) is more
convenient way for banking and 74% customer prefer branch banking for more
convenient way for banking.
We have done our research project on all the different parameter of Direct
Banking Channel those are ATM, Net Banking, Mobile Banking, Phone
Banking, Insta alert and Insta query. All the respondents of our survey are well
aware with ATM facility of the bank. The awareness of net banking is around
53% in KANGRA city. Around 43% respondents are aware with mobile banking
facility, 36% respondents are well aware with the phone banking facility, 56%
respondent are aware with the Insta alert facility of the bank. But the awareness
of Insta query is very law that is only 8.5%.
The use of E-Banking channel (DBC) is different than the awareness of the E-
Banking Channel of the bank. Most of customers are using the ATM facility of
the bank. Around 22% Customers are using the net banking facility, 12%
customers are using mobile banking facility, 8.8% customer are using phone
banking facility ,and only 3.6% customers are using Insta query facility for their
transaction. These all figures are different than the awareness of the different
banking channel.
When the customer who are not using the different banking channel asked about
the reason why they are not using the particular facility they give different
reason for no use of the E-Banking Channel (DBC). Most of customers are
using the ATM facility of the bank.
The customer are using different direct banking channel for different purpose.
Maximum customer are using ATM for withdrawal cash and showing balance of
the account. Showing balance and fund transfer is two maximum use of the net
banking facility. Most of customer are using phone banking facility for know the
balance of the account. Very few customers are using the Insta query facility of
ABOUT HDFC
AMALGAMATIONS
In 2002, HDFC Bank witnessed its merger with Times Bank Limited (a private
sector bank promoted by Bennett, Coleman & Co. / Times Group). With this,
HDFC and Times became the first two private banks in the New Generation
Private Sector Banks to have gone through a merger. In 2008, RBI approved the
amalgamation of Centurion Bank of Punjab with HDFC Bank. With this, the
Deposits of the merged entity became Rs. 1,22,000 crore, while the Advances
were Rs. 89,000 crore and Balance Sheet size was Rs. 1,63,000 crore.
TECH-SAVVY
HDFC Bank has always prided itself on a highly automated environment, be it
in terms of information technology or communication systems. All the braches of
the bank boast of online connectivity with the other, ensuring speedy funds
transfer for the clients. At the same time, the bank's branch network and
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CAPITAL-STRUCTURE
At present, HDFC Bank boasts of an authorized capital of Rs 550 crore (Rs5.5
billion), of this the paid-up amount is Rs 424.6 crore (Rs.4.2 billion). In terms of
equity share, the HDFC Group holds 19.4%. Foreign Institutional Investors
(FIIs) have around 28% of the equity and about 17.6% is held by the ADS
Depository (in respect of the bank's American Depository Shares (ADS) Issue).
The bank has about 570,000 shareholders. Its shares find a listing on the Stock
Exchange, Mumbai and National Stock Exchange, while its American
Depository Shares are listed on the New York Stock Exchange (NYSE), under
the symbol 'HDB'.
NRI BANKING
• Rupee Savings Accounts
• Rupee Current Accounts
• Rupee Fixed Deposits
• Foreign Currency Deposits
• Accounts for Returning Indians
• Quickremit (North America, UK, Europe, Southeast Asia)
• IndiaLink (Middle East, Africa)
• Cheque LockBox
• Telegraphic / Wire Transfer
• Funds Transfer through Cheques / DDs / TCs
• Mutual Funds
• Private Banking
• Portfolio Investment Schemes
• Loans
• Payment Services
• NetBanking
• InstaAlerts
• MobileBanking
• InstaQuery
• ATM
• PhoneBanking
HDFC bank provides very large range of financial product to the customer for
their better financial transaction. The product of HDFC bank is below
• Product Ranges:
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Introduction
• HDFC Bank provides a very good service of direct banking channel to
the customer for their transaction. By the direct banking channel the customer
of the bank can also access their transaction. We will discuss the various
banking channel in brief.
ATM
• Automated Teller Machines or 24-hour Tellers are electronic terminals
that let you bank almost anytime. To withdraw cash, make deposits, or transfer
funds between accounts, you generally insert an ATM card and enter your PIN.
Some financial institution and ATM owners charge a fee, particularly to
consumers who don’t have accounts with them or on transactions at remote
locations. Generally, ATMs must tell you they charge a fee and its amount on or
at the terminal screen before you complete the transaction. Check the rules of
our institution and ATMs you use to find out when or whether a fee is charged.
• It won’t be just if I start explaining what an ATM is. ATMs and cash
dispensers are by far the largest investment ever made in electronic self-service
by financial institutions. Over US$ 40 billion has been invested in simply buying
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HeadOffice:
HDFC Bank
Ramon House, 169, Backbay Reclamation, H T Parekh Marg, Churchgate
Mumbai - 400020
Phone: +91 (22) 66316000, 66636000, 66316060Fax: +91 (22) 22048834
Website: www.hdfc.com
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Board of Director:
S.No
Name
Designation
1 Mr. Jagdish Capoor
Chairman / Chair Person
2 Mr. Gautam Divan
Director
3 Mr. Chander Mohan Vasudev
Director
4 Mr. Keki Mistry
Director
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We are aware that all these awards are mere milestones in the
continuing, never-ending journey of providing excellent service to our
customers. We are confident, however, that with your feedback and support, we
will be able to maintain and improve our services.
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Research Design
Research design is a plan, structure,& strategy of investigation conceived so as
to obtained answers to research questions. The research design has taken
DESCRIPTIVE & EXPLORATORY research design because it preplanned &
structured design which gives perfect result.
Data Collection
• PRIMARY DATA : A questionnaire has been used in this project to get the
required information. While designing the questionnaire, it has been kept in mind to
design it in concise and easy to answer manner
• SECONDARY DATA: secondary data has collected from the various
magazines, journals, websites of HDFC bank & various others.
Sampling Method
• SAMPLE SIZE:
Our Sample size was 250 for our Research
• SAMPLING METHOD:
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LIMITATIONS
There are certain limitations of this project report which are listed below.
• This study is limited only to the customers of the HDFC bank, KANGRA.
• The responses of the customers may be biased
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FREQUENCY PERCENTAGE
SAVING 215 86.00%
CURRENT 13 5.20%
FIX.DEP. 2 0.80%
SALARY 20 8.00%
TOTAL 250 100.00%
Interpretation:
Out of 250 respondent that we take for our survey 86% have a saving account,
5% have a current account ,8% have a salary account and 0.8 % of our
respondent have a fix deposit account in the bank. It means that the bank has a
very good amount of saving account customer compare to the other account
FREQUENCY PERCENTAGE
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Interpretation:
Out of 250 respondent that we take for our survey 32.4% are visit the bank
weekly, 25.6% of our respondent are visit the bank two time in a month, 9.6 %
of our respondent are daily visit the bank, 22.4 % of our respondent are visit the
bank ones in a month and 10% of our respondent are visit the bank rarely. Visit
of the bank is depends on the transaction of the customer with bank.
Q3 For which transaction you come to the bank?
Interpretation:
Out of 250 respondents that we take for our survey most of customer are visit
the HDFC branch mostly two transaction cash deposit and chaque deposit. Out
of 250 customer 67.6% customer come to the branch for Chaque &Cash Deposit
and withdrawal. In the case of cash withdrawal the most of customer use ATM
but in the case of big amount they use the branch for the withdrawal. 20%
Customer come to the branch for the balance inquiry and 11.2% Customer come
to the branch for the other purpose like loan
inquiry and other banking facility.
PERCENTAGE
E-BANKING 25.20%
BRANCH BANKING 74.80%
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FREQUENC PERCENTAG
Y E
STRONGL 25
Y AGREE 10.00%
AGREE 118 47.20%
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Interpretation:
As far as customer’s perceptions regarding safety and security is concerned.
More than 50% respondents are agree with the statement. That shows that they
believe that the banking through e-channel is safe and secure for their
transaction. 28.4% respondent have neutrals opinion towards the statement.
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Interpretation
Out of 250 respondents that we take for our survey 100% Customers are aware
with the ATM facility. The ATM is very good DBC for withdrawal cash and it
reduce the burden of the work of branch. Bank give free ATM card to the
customer when he opens his account it will create this result.
Net Banking
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Interpretation:
Out of 250 respondents that we take for our survey 52.8% Customers are aware
with the met banking facility of the HDFC Bank in palanpur city and 47.2 %
Customer are not aware with the net banking facility. This is the result of the
strategy which is adopted by the bank to create the awareness of net banking.
MOBILE BANKING
MOBILE
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Interpretation:
Out of 250 respondents that we take for our survey 55.4% Customer are not
aware with the facility of mobile banking and 44.6% Customer are aware with
the facility of mobile banking, Mobile banking is very important direct banking
channel which will help the bank to reduce the burden of the work.
PHONE BANKING
PHONE
BANKIN
G
YES 90 36.00%
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Interpretation:
Out of 250 respondents that we take for our survey 64% customer are not aware
with the facility of phone banking and 36% of the respondent are not aware with
the phone banking. This the result of the marketing strategy which adopted by
the bank for create the aware ness of phone Banking,
INSTA ALERT
INSTA
ALERT
YES 140 56.00%
NO 110 44.00%
250 100%
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INSTA QUERY
INSTA
QUER
Y
YES 21 8.4%
NO 229 91.6%
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Interpretation:
Out of 250 respondents that we take for our survey only 8% customer are aware
with the Insta query Facility and 91.6% customer are not aware with the facility
of Insta query. In all direct banking channel the awareness of Insta query is very
low. Insta query is very useful Direct Banking Channel. Bank should focus more
for create awareness of Insta query.
ATM
ATM
HDS 1 0.40%
DS 1 0.40%
CANT SAY 6 2.40%
S 40 16.00%
HS 202 80.80%
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Interpretation:
In above graph we can see that 80% customer are highly satisfied and very few
around 0.4% customer are highly dissatisfied with the service of ATM of the
HDFC Bank. This is the result of the service that provided by the bank.
NET BANKING
NET
BANKIN
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Interpretation:
As per concern net banking facility we can see that 78% Customer has a natural
opinion regarding the service of the net banking because they are not using the
net banking facility of the bank. 11.2 % Customers are highly satisfied and 9.2%
Customer are satisfied are satisfied with the net banking facility of the bank. It
mean that approximately 66% customer who are using the net banking facility
of the bank are satisfied with net banking facility of the bank.
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MOBILE
BANKIN
G
HDS 1 0.4%
DS 3 1.2%
CANT SAY 219 87.6%
S 15 6.0%
HS 12 4.8%
250 100.00
TOTAL %
Interpretation:
In above graph we can see that 4.8% Customer are highly satisfied and 6% of
the customer of the bank are satisfied with the mobile banking facility of the
bank and we can see that only 0.4 % of the customer of the bank are highly
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PHONE BANKING
PHONE
BANKIN
G
HDS 0 0.0%
DS 4 1.6%
CANT 226
SAY 90.4%
S 8 3.2%
HS 12 4.8%
250 100.00
TOTAL %
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INSTA ALERT
INSTA
ALERT
HDS 0 0.0%
DS 6 2.4%
CANT SAY 119 47.6%
S 65 26%
HS 60 24%
TOTAL 250 100.00%
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INSTA QUERY
INSTA
QUERY
HDS 1 0.4%
DS 0 0.0%
CANT SAY 224 97.6%
S 1 0.4%
HS 4 1.6%
TOTAL 250 100.00%
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FREQUENC PERCENTAG
Y E
EXCELLEN 47
T 18.80%
GOOD 179 71.60%
BAD 24 9.60%
TOTAL 250 100.00%
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CHAPTER 5
FINDINGS & LIMITATION
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March 31, 2008, the Bank’s distribution network was at 761 Branches and
1977 ATMs in 327 cities as against 684 branches and 1,605 ATMs in 320
cities as of March 31, 2007. Against the regulatory approvals for new
branches in hand, the Bank expects to further expand the branch network by
around 150 branches by June 30, 2008. During the year, the Bank stepped up
retail customer acquisition with deposit accounts increasing from 6.2 million
to 8.7 million and total cards issued (debit and credit cards) increasing from
7 million to 9.2 million.
Whilst credit growth in the banking system slowed down to about 22% for the
year ended 2007-08, the Bank’s net advances grew by 35.1% with retail
advances growing by 38.6% and wholesale advances growing by 30%,
implying a higher market share in both segments. The transactional banking
business also registered healthy growth With cash management volumes
increased by around 80% and trade services volumes by around 40% over the
previous year.
Portfolio quality as of March 31, 2008 remained healthy with gross
nonperforming assets at 1.3% and net non-performing assets at 0.4% of total
customer assets. The Bank’s provisioning policies for specific loan loss
provisions remained higher than regulatory requirements.
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LIMITATIONS
1. Although HDFC has all these achievements but people are not very much
interested to invest their money in the private sector may be because of
insecurity or we can say that people have more faith on govt. bank like SBI,
PNB etc.
2. Mind set of people is still conservative.
3. Rural people don’t know & we can say that they don’t have faith on private
banks.
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STRENGTH WEAKNESSES
• Right strategy for
the right products. • Some gaps in
• Superior customer range for certain sectors.
service vs. competitors. • Customer service
required • Management
effective service.
• Dedicated
workforce aiming at
making a long-term
career in
the field.
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DETAILED ANALYSIS:
Strength:
It is well know that ICICI Bank has the largest Authorised Capital Base
in the Banking System in India i.e. having a total capacity to raise Rs.
19,000,000,000 (Non – Premium Value) and HDFC being the third largest.
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Strength:
HDFC Bank is not only known for large capital but also for having a low
operations cost though having huge number of branches and services
provided.
Threat:
After showing a significant growth overall, India is able to attract many
international financial & banking institutes, which are known for their state of
art working and keeping low operation costs.
Strategy:
To ensure that HDFC Bank keeps going on with low operation cost & have
continuous business it should simply promote itself well & provide quality
service so as to ensure customer loyalty, therefore guaranteeing continuous
business.
• Weakness - Opportunity Analysis.
Weakness:
It is well known that workforce responsiveness in banking sector is Very
low in Indian banking sector, though HDFC Bank has responsible staff but it
still lacks behind its counterparts like HSBC, ICICI BANK, CITI BANK, YES
BANK etc.
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• Though the E-Banking is an effective tool but many of the customers are
not using it due to the awareness of the particular direct banking channel.
Now the responsibility lies with the bank to make them aware about various E-
banking channels through publicity and advertisement.
• Bank should educate the customer about the usage of e-banking channel
and also about their advantages. This would prompt the customers to shift
from traditional brick and mortar channel
• It has been observed that even the customers who know about e-banking
channel are not using this facility due to misconception and lack of
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BIBLIOGRAPHY
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ANNEXURE -I
Respected Sir/Madam,
PERSONAL DETAILS
NAME: ________________________________________________________
DESIGNATION/DEPARTMENT: __________________________________
SEX:
(A) Male (B) Female
AGE:
(A) Below 25 Years (B) 25 – 40 Years
(C) 40 – 50 Years (D) Above 50 Years
INCOME (p.m.):
(A) Below 10,000 (B) 10,000-25,000
(C) 25,000-40,000 (D) 40,000-50,000
(E) Above 50,000
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(1) Excellent
(2) Good
(3) Bad
(Signature)
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