MBA Curriculam

Anna University- Coimbatore MBA Syllabus Version 1.
0 1
ANNA UNIVERSITY- COIMBATORE
MASTER OF BUSINESS ADMINISTRATION
CURRICULUM - 2007 (FULL TIME MODE)
TRIMESTER - I
Course Course Title Hours/ Credits Maximum marks

Code Week CA FE Total
L T P
078390001 Value Based Management 4 3 50 50 100
078390002 Environmental Management 4 3 50 50 100
078390003 Economic Analysis for Business 3 1 3 50 50 100
Decisions
078390004 Data Analysis for Decision 3 1 3 50 50 100
Making
078390005 Organizational Behaviour 4 3 50 50 100
078390006 Financial & Management 3 1 3 50 50 100
Accounting
Executive Communication & 4 2
078390007 Personal Growth Laboratory – INTERNAL
Practical GRADING
TOTAL 21 3 4 20
TRIMESTER-II

L T P
078390008 Decision Models & Management 3 1 3 50 50 100
Science
078390009 Marketing Management 4 3 50 50 100
078390010 Human Resource Management 4 3 50 50 100
078390011 Management Information 4 3 50 50 100
Systems
078390012 Total Quality Management 3 1 3 50 50 100
078390013 Legal Environment of Business 4 3 50 50 100
078390014 Business Application Software- 4 2 INTERNAL
Practical GRADING
TOTAL 22 2 4 20
Anna University- Coimbatore MBA Syllabus Version 1.0 2
TRIMESTER-III

L T P
078390015 Financial Management 3 1 3 50 50 100
078390016 Production & Operation 3 1 3 50 50 100
Management
078390017 International Business 4 3 50 50 100
Management
078390018 Strategic Management 4 3 50 50 100
078390019 Application of Research 3 1 3 50 50 100
Methods in Management
078390020 Intellectual Property Rights 4 3 50 50 100
Emerging Trends in 4 2 INTERNAL
078390021 Management (Case analysis & GRADING
Seminar) – Practical
TOTAL 21 3 4 20
SUMMER TRAINING
Report of the Summer Training is to be submitted by the students within 15 days

from the commencement of fourth Trimester.
TRIMESTER-IV

L T P
078390022 Customer Relationship 4 3 50 50 100
Management
078390023 Corporate Governance and 4 3 50 50 100
Corporate Social Responsibility
E1** Elective – 1 4 3 50 50 100
E2** Elective – 2 4 3 50 50 100
E3** Elective – 3 4 3 50 50 100
E4** Elective – 4 4 3 50 50 100
078390024 Summer Training Report - 4 50 50 100
078390025 Enterprise Resource Planning 4 2 EXTERNAL
Laboratory - I GRADING
TOTAL 20 1 4 24
Important Note:
As a part of dual specialization, Students are instructed to take one

major and one minor elective. Major elective will consist of Six Papers
and Minor will consist of Four Papers as a whole.
In the fourth Trimester, Students are advised to select any two papers for
Major and Minor from the given Elective List (serial No.1 to 5)
In the fifth Trimester, students have to select any Four papers for major
and Two papers for minor, from the remaining elective list
Change of Major and minor Specialization will not be permitted in the

later stage.
TRIMESTER-V

L T P
E5** Elective – 5 4 3 50 50 100
E6** Elective – 6 4 3 50 50 100
E7** Elective – 7 4 3 50 50 100
E8** Elective – 8 4 3 50 50 100
E9** Elective – 9 4 3 50 50 100
E10** Elective – 10 4 3 50 50 100
078390051 Enterprise Resource 4 2 EXTERNAL
Planning Laboratory - II GRADING
TOTAL 18 4 20
TRIMESTER-VI

L T P
Project & Viva- 24 12 150 150 300
Voce
CA - Continuous Assessment
FE - Final Examination
L - Lecture
T - Tutorial
P - Practical
TOTAL CREDIT EARNED : 116

LIST OF ELECTIVES
MASTER OF BUSINESS ADMINISTRATION (MBA CORE)
MARKETING ELECTIVES
L T P
078420015 Services Marketing 4 3 50 50 100
078420003 Brand Management 4 3 50 50 100
078420004 Sales & Distribution 4 3 50 50 100
Management
078420016 Marketing Research 4 3 50 50 100
078420006 Advertising and Promotion 4 3 50 50 100
Management
078420009 Rural Marketing 4 3 50 50 100
078420012 International Marketing 4 3 50 50 100
078420010 Retail Management 4 3 50 50 100
078420007 Marketing channels 4 3 50 50 100
078420017 Consumer Behavior 4 3 50 50 100
SYSTEM ELECTIVES

L T P
078490001 Data Warehousing & Data 4 3 50 50 100
Mining
078490002 Enterprise Resource Planning 4 3 50 50 100
078490003 Software Project Management 4 3 50 50 100
078490014 Software Quality Management 4 3 50 50 100
078490004 Decision Support System 4 3 50 50 100
078490006 Software Testing 4 3 50 50 100
Knowledge Management System 4 3 50 50 100
e- Business 4 3 50 50 100
Advanced Database Management 4 3 50 50 100
Systems
Network Management and 4 3 50 50 100
Information Security
Multimedia Technology 4 3 50 50 100
FINANCE ELECTIVES

L T P
078400008 Corporate Valuation & Taxation 3 1 3 50 50 100
078400005 Financial Derivatives 3 1 3 50 50 100
078400010 Foreign Exchange Management 3 1 3 50 50 100
078400003 International Financial Management 3 1 3 50 50 100
078400004 Management of Financial Services & 3 1 3 50 50 100

Institutions
078400006 Project Planning, Analysis and 3 1 3 50 50 100
Management
078400002 Security Analysis and Portfolio 3 1 3 50 50 100
Management
078400009 Working Capital Management 3 1 3 50 50 100
078400013 Insurance and Risk Management 3 1 3 50 50 100
Mergers & Acquisitions 3 1 3 50 50 100
HUMAN RESOURCE ELECTIVES

L T P
078410001 Industrial Relations & Labour 4 3 50 50 100
Legislations
078410004 Organizational Change & 4 3 50 50 100
Intervention Strategy
078410005 Human Resource Development 4 3 50 50 100
078410006 Cross Cultural & Global 4 3 50 50 100
Management
078410007 Training & Development 4 3 50 50 100
078410008 Performance Management 4 3 50 50 100
078410011 Competency Mapping and 4 3 50 50 100
Development
078410012 Counseling Skills for Managers 4 3 50 50 100
078410013 Advanced Industrial Psychology 4 3 50 50 100
078410010 Managerial Behaviour and 4 3 50 50 100

Effectiveness
078410014 Strategic Human Resource 4 3 50 50 100
Management
PRODUCTION ELECTIVES
Course Course Title Hours/ Credits Maximum Marks

L T P
Technology Management 3 1 3 50 50 100
078500001 Supply Chain Management 3 1 3 50 50 100
078500012 Advanced Maintenance Management 3 1 3 50 50 100

Facilities Location and Process 3 1 3 50 50 100
Design
078500002 Logistics Management 3 1 3 50 50 100
Computer Integrated Manufacturing 3 1 3 50 50 100

078500015 Project Management 3 1 3 50 50 100
Statistical Quality control 3 1 3 50 50 100
Business Process Reengineering 3 1 3 50 50 100
&Value Engineering
078500016 Service Operation Management 3 1 3 50 50 100
GENERAL MANAGEMENT ELECTIVES

L T P
Infrastructure Management 4 3 50 50 100
078390030 Entrepreneurship Development 4 3 50 50 100
078390031 Innovation Management 4 3 50 50 100

078390032 Stress & Time Management 4 3 50 50 100
Hospital & Healthcare Management 4 3 50 50 100
Disaster Management 4 3 50 50 100
078390036 Insurance Management 4 3 50 50 100
Planning and management of 4 3 50 50 100
Educational Institutions
078390039 Event Management 4 3 50 50 100
078390043 Principles of Airline and Airport 4 3 50 50 100
Management
Syllabus First Trimester
MBA 011 VALUE BASED MANAGEMENT
Objective
This is an introductory course designed as an overview of the theory and practice of
management. The concept of management is presented as a discipline as well as a
process. The course will cover the evolution of management, its history, and the
development of important concepts. It will cover the basic functions of
management: planning, organizing, leading, and controlling. Integrated into each chapter
are the Value Based Management and Change and innovation management.
The objective of this course is to expose the students to the theories of

management, organizational theory, and the practice of management in
contemporary organizations from a conceptual, analytical, and pragmatic perspective.
The course will also allow the students to develop their own framework for analyzing
and understanding management
as well as exploring and developing their own personal philosophy of management.
S. no Topic No. of Hours

1 Management overview 2
2 Evolution of Management 2
3 Organisation, Global, Social and ethical environment 1
4 Mintzberg’s Management Roles 1
5 Value Based Management : Creating Shareholder Value 2
6 Planning 3
 The meaning and purpose of planning
 Steps in Planning
 Types of Plans
7 Management by objectives (MBO) 1
8 Policies, procedures and methods – nature and type of policies 2
– functional policies
9 Decision Making 2
 Decision making process and fundamentals
 Types of decisions
10 Organizing 4
 Meaning and structure
 Authority and span of control
 Delegation and decentralization
 Line and Staff relationship
11 Staffing 3
 Sources of recruitment
 Selection Process
12 Co-ordination 2
13 Leading – Concepts and Theories 2
14 Controlling in management – control Process 2
16 Innovation Management 2
17 Case studies in General Management 4
Total 35
References
S.No Authors Name Book Name Publisher Year of
Publishing
1 Hellriegel, Management Thomson South 2007
Jackson & A Competency -Western
Slocum – Based Approach
2 Koontz Harold & Essentials of Management: An Tata McGraw Hill 2004
Weihrich Heinz International Perspective
3 Heinz Weihrich, Management: A global and Tata McGraw Hill 2008
Mark.V.Cannice Entrepreneurial Perspective
&
Harold Koontz
4 Pettinger Introduction to Management 4e Palgrave Macmillan 2007
5 P C Tripathi Principles of Management Tata McGraw Hill 2006

P N Reddy
6 Linstead Management & Organization Palgrave Macmillan 2007
7 V.S.P Rao Management : Text and Cases Excel Books 2002

V.Hari Krishna
8 J S Chandan Management Concepts and Vikas Publishing 1997
Strategies House Pvt Ltd
9 S.K. Mandal Fundamentals of Business Jaico publishing 2006

House
10 Tata McGraw Current Readings in Management Tata McGraw Hill 2006
- Hills
11 Balvinder Shukla Management : Case Studies Excel Books 2007
Sanjeev Prashar
Harvinder Singh
12 Satyaraju Management PHI 2006
Parthasarathy
13 Arnold Glena Based Management (Edited Book John Weiley & 2000
Davies Matt Sons Inc
14 Linstead Management & Organization Palgrave Macmillan 2006
MBA012
ENVIRONMENTAL MANAGEMENT
The Course shall provide the students with an exposure of environmental problems and
issues in a scientific framework, developing methodologies to solving problems
and ultimately to master the manner of systematic implementation of existing
environmental policies in achieving sustainable development.

1 Environment Management 4
 Fundamentals
 Sustainable Development
 Implications of human population growth
 Limits to growth
 Environment and Business Schools
2 Energy Management 3
 Fundamentals
 Fossils Fuels use
 Energy production and trade
 Energy Balance
3 Non-Conventional Energy 5
 Nuclear
 Solar Power Market
 Wind Power: Ecosystem Concepts
 Basic Concepts and their application in business
 Industrial Ecology and Recycling Industry
4 Environmental Management System 7
 EMS Standards
 ISO 14000
 Environmental Auditing
 Clearance/Permissions for establishing industry
 Environmental Management & Valuation
 Environmental Economics
 Environmental Taxes Shifts, Green Funding
5  Corporate Mergers 7
 Environmental Ethics
 Trade and Environmental Management
 Debt and Environment
 GATT / WTO Provisions
 Environmental Laws
6 Role of NGOs 9
 PIL
 Pollution & Waste Management
 Air, Water, Land Pollution
 Trades in wastes
 Water, Forest and Biodiversity Management
 Water Resources
 Approaches to Corporate Ethics & Bio-ethics
Total 35
References

Publishing
1 Harley Nick Environmental Economics Macmillan India 1997
Ltd
2 Uberoi N K Environment Management Excel Books 2000
3 Robert Staib Environmental Management and Palgrave Macmillan 2006
Decision Making for Business
4 Paul Justin Business Environment : Tata McGraw Hill 2006
Text and Cases
5 Palmer Adrain Business Environment Tata McGraw Hill 2005
th
5 Edition
6 Kolstad Charles D Environmental Economics Oxford University 2000
Press
7 Raj Agrawal Business Environment Excel Books 2002
8 Krishnamoorthy Environmental Management PHI 2006
MBA 013 ECONOMIC ANALYSIS FOR BUSINESS DECISIONS
Objective
Managerial Economics is the application of economic theory and methodology to

managerial decision making problems within various organizational settings such as a
firm or a government agency. The emphasis in this course will be on demand
analysis and estimation, production and cost analysis under different market
conditions, forecasting and decision making under uncertainty. In today's dynamic
economic environment, effective managerial decision making requires timely and
efficient use of information. The purpose of this course is to provide students with a
basic understanding of the economic theory and analytical tools that can be used in
decision making problems. Students who successfully complete the course will have a
good understanding of economic concepts and tools that have direct managerial
applications. The course will sharpen their analytical skills through integrating their
knowledge
of the economic theory with decision making techniques. Among the topics covered in the
course are: price determination in alternative market structures, demand theory, production
and cost functions, and decision making under uncertainty.

1 Introduction to Economics 4
 Meaning and Concepts
 Nature of Business Decision Making
 Marginal Analysis
2 Demand and Supply Analysis 5
 Demand Function & Law of Demand
 Types of Demand
 Elasticity of demand
 Demand forecasting
 Supply and Demand Analysis
 Price Determination
3 Production and Cost Analysis 4
 Production Function
 Production and Costs under alternative Returns to Scale
 Cost Function
4 Profit Analysis 6
 Profit Maximization
 Game theory
 Strategic Behaviour
5 Markets and Competition 4
 Market Structure
 Perfect Competition
 Monopoly
 Monopolistic Competition
 Oligopoly
 Non-price competition
6 Pricing 3
 Price Discrimination
 Pricing of goods and services
 Basic pricing strategies
8 Business Decisions and Government 9

 National Income
 Inflation & Deflation
 Business Cycle
 Structure of Indian Economy
 Economic Growth and Development
 Government Policies and Regulations
 Balance of Payment
 Economic Indicators : GDP, GNP, Wholesale index,
Consumer price index and Purchasing Power Parity
Total 35
References
Publishing
1 Mankiw Principles of Economics Thomson Learning 2006
2 Nordhaus & Samuelson Economics, 18th Edition Tata McGraw Hill 2007
3 Suma Damodaran Managerial Economics Oxford University 2006
Press
4 Thomas. R. Christopher Managerial Economics: Tata McGraw Hill 2006
And Maurice Charles S Concepts and Application
5 Mulhearn Economics for Business Palgrave Macmillan 2005
6 Krugman & Walls: Microeconomics Palgrave Macmillan 2005
7 Pal Sumitra Managerial Economics Macmillan India Ltd 2007

8 G S Gupta Macro Economics Tata McGraw Hill 2006
9 Mankar V.G Business Economics Macmillan India Ltd 2007
10 H.Carig Peterson and Managerial Economics Pearson Education 2005
W.Cris Lewis
11 Biswanath Ghosh Economic Environment Vikas Publishing 1996
Of Business House Pvt Ltd
12 Hirschey Economics for Managers Thomson Learning 2006
13 Ahuja H.L Economic Environment S.Chand & 2005
of Business, Company Ltd.
Macroeconomic
14 Ruddar Datt and analysisEconomy
Indian S.Chand & 2003
K.P.M.Sund Company Ltd
15 Dwivedi D.N Macroeconomics- Theory Tata McGraw-Hill 2001
and Policy
16 Atmanand Managerial Economics Excel Books 2005
17 Adhikary Business Economics Excel Books 2005
18 Maheswari Managerial Economics PHI 2007
19 Pepall D.J. Richards Industrial Organization: South-Eastern 2002
Norman G Contemporary Theory and Thomson Learning
Practice
20 Koutsoyiannis Modern Microeconomics Palgrave Macmillan 2005
MBA014 DATA ANALYSIS FOR DECISION MAKING
Objectives
The major learning objective of this course is to analyze data using statistical techniques,
such as hypothesis testing and regression estimation. The course will cover hypothesis testing
methods such as binomial tests of proportion, chi-square tests, t- and z-tests of mean
differences, regression and correlation methods. At the end of the course participants should be
able to decide how to analyze the data collected, and draw conclusions from the analyses to aid
decision making.

1 Data and Statistics 4
 Data sets & sources of data
 Qualitative v. quantitative data
 Scales of measurement (nominal, ordinal, interval & ratio)
 Cross- sectional, time series & descriptive statistics
2 Descriptive Statistics : Numerical Methods 7
 Numerical measures of location
 Dispersion
 Sample statistics
 population parameters & point estimators
 Measures of central location
 mean, median, mode, percentiles & quartiles
 Measures of variability
 Range, inter-quartile range, variance, standard deviation
 Measures of relative location & detection of outliers– z – scores
 Sample variance & standard deviations
 Descriptive statistics tool
3 Descriptive Statistics: Tabular and Graphical Methods 5
 Frequency & relative frequency distributions
 Cumulative frequency & cumulative relative frequency distribution
 Data presentations
 Bar graphs, pie charts, histograms, ogive and Stem-n-leaf
4 Concepts of Probability 6
 Experiment and Sample Space
 Events and Operations with Events
 Probability of an Event
 Basic Probability Rules
 Binomial Probability distribution
 Normal Probability Distribution
5 Parametric Vs. Non-Parametric test 13
Univariate Testing: Procedures for testing hypothesis, Selected hypothesis
tests –
Z Tests, t test, chi square, Bivariate statistics: Parametric tests – Z
test – Differences between mean t test – Difference between
mean ANOVA – Regression Analysis – Correlation Analysis
Bivariate Statistics: Non parametric Tests, Chi Square Test of Independence,
Total 35
References:

Publishing
1 Aczel Amir Complete Business Statistics Tata McGraw Hill 2006
Sounderpandian Jayvel 6th Edition
2 Richard I.Levin and Statistics for Management Prentice Hall of 1997
David S.Rubin India Pvt. Ltd
3 Hooda P.R Statistics for Business and Tata McGraw Hill 2007
rd
Economics 3 Edition
4 Taylor Business Statistics 2e Palgrave Macmillan 2006
5 R. Nandagopal Research Methods in Excel Books 2007

K. Arun Rajan & Business
N Vivek
6 David R. Anderson Statistics for Business & Thomson South- 2005
Dennis J. Sweeney th Western
Economics 9 Edition
Thomas A. Williams
7 Dey B.R Textbook of managerial Macmillan India 2005
Statistics Ltd
8 Shenoy G.V. Statistical Methods in Macmillan India 2006
Pant Madan Business and Social Sciences Ltd
9 Doane P.David Applied Statistics in Tata McGraw Hill 2007
Seward E.Lori Business and Economics
10 Beri Business Statistics Tata McGraw Hill 2005
nd
2 Edition
11 R.S.Bhardwaj Business Statistics Excel Books 1999
12 Aditham B. Rao Quantitative Techniques Jaico Publishing 2006
House
13 Gupta S.C. and Fundamentals of Sultan Chand 2002
Kapoor V.K Mathematical Statistics & Sons
14 R S Bhardwaj Business statistics Excel Books 2005
th
15 Levin & Rubin Statistics for Management PHI, 7 Edition 2006
16 Moore The Practice of Business Worth Publishers 2006
Statistics
MBA 015 ORGANISATIONAL BEHAVIOUR
Objective
This course will enable students to describe specific theories related to perception, motivation,
leadership, job design, and organizational change. They can demonstrate effective teamwork
behaviors (i.e., participating in activities, attending meetings, resolving conflict, completing
subtasks in a timely manner). It will help them evaluate methods of motivating and rewarding
individuals and group and integrate individual, group, and organizational level concepts.

1 Introduction to OB 2
 Meaning & Importance of OB
 Historical Development & Contribution Disciplines
2 Personality 3
 Its determinants & attributes
 Values & attitudes
 Components and functions of attitudes
3 Motivation 4
 Basic Concepts
 Motivation Theories
 Problems in Motivation
4 Group Dynamics 4
 Types of Groups
 Group Norms and Cohesiveness: Group Roles
5 Organizational Culture 4
 Elements of Organizational culture
 Organizational culture and Performance
 changing and strengthening culture
 Organizational socialization
6 Organizational Learning 1
7 Employment relationship and career dynamics 6
 Conflict Process, Sources of Conflict
 Structural approach to Conflict Management
 Resolving conflict through Negotiation
 organizational careers
 contingent workforce
 Power and Politics in organization
8 Organizational change 3
 Forces for change force field analysis model
 Organisation development
9 Work Stress 2
 Cause and consequences
 Stress coping strategies
10 Cases 6
Total 35
References

Publishing
1 Mcshane L.Steven Organisational Behaviour Tata McGraw Hill 2006
VonGlinow Ann Mary
Sharma R. Radha
2 Robin Fincham Principles of Organizational Oxford University 2005
Peter Rhodes Behaviour Press
3 Luthan Fred Organisational Behaviour Tata McGraw Hill 2000
4 Bobbins Stephen P Organisational Behaviour Prentice Hall 2000
th
12 Edition (India) Pvt Ltd
5 Bratton Work and Organizational Palgrave Macmillan 2005
Behaviour
6 Dwivedi R.S Human Relations and Macmillan India Ltd 2006
Organisational Behaviour:
A Global Perspective
th
5 Edition
7 Sekaran Uma Organisational Behaviour Tata McGraw Hill 2006
nd
2 Edition
8 Mcshane L.Stephen Organisational Behaviour : Tata McGraw Hill 2007
Vonglinow Ann Mary essential
9 Ivancevich M.John et.al Organisational Behaviour Tata McGraw Hill 2005
and Management
th
7 Edition
10 O. Jeff Harris Organisational Behaviour Jaico Publishing 2006
Sandra J. Hartman House
11 M N Mishra Organisational Behaviour Vikas Publishing 2001
House Pvt Ltd
12 Angelo Kinicki Organisational Behaviour Tata McGraw Hill 2006
Robert Kreitner Concepts, Skills and
Practices
13 Mirza S Saiyadain Organisational Behaviour Tata McGraw Hill 2003
14 Udai Pareek Understanding Oxford University 2004

Organisational Behaviour 2/e Press
15 Blyton Dynamics of Employee Palgrave Macmillan 2005
Relations
MBA016 FINANCIAL & MANAGEMENT ACCOUNTING
Objectives
21
To introduce prospective managers of new ventures to prepare and analyse financial statements.
The course emphasis on techniques, cash flows, and impact of accounting principles.
Coverage of management control systems including: planning, budgeting, reporting, analysis,
and performance evaluation.
S. no Topic No. of
Hours
1 Introduction to Accounting 4
 Meaning of Accounting
 Branches of accounting
 objectives of accounting
 Fundamental concepts
 principles and rules of accounting
 Double entry Book keeping
 classification of accounts
2 Basic accounting cycles 6
 journal, ledger and trial balance sheet
3 Financial Statements 4
 Characteristics
 Limitations
 Financial statement analysis
 Ratio Analysis
4 Cash & Fund flow statement 6
 Meaning and concepts of Fund flow & Cash flow
 Differences between fund flow statement and Income Statement
 Preparation and Interpretation of Fund Flow & Cash flow Statement
5 Cost accounting 5
 Meaning and objectives
 classification
 Elements of cost Accounting
o Elements of costs
o preparation of cost sheet
o allocation and absorption of overheads
o Direct cost
o Overheads
o Cost Sheet
6 Budgetary Control 4
 Types of budgets
 Techniques for Budgeting
 Cash Budget
 Functional Budgets
 Flexible Budgets
 Preparation and Interpretation
7 Standard Costing and Variance Analysis 6
 Marginal Costing
 Cost -Volume Profit Analysis
 Break Even Point
 Application of marginal costing techniques to managerial
decision making
Total 35
22
References

Publishing
1 Ramachandran N Financial Accounting for Tata McGraw Hill 2006
Kakani Kumar Ram Management
2 Robert N.Anthony Accounting Text and Cases Tata McGraw Hill 2007
David F.Hawkins
Kenneth A.Merchant
Collis Business Accounting Palgrave Macmillan 2007
3 Asohok Banerjee Financial Accounting: Excel Books 2005

A Managerial Emphasis
4 S.N Maheswari Accounting for Management Vikas Publishing 2006
S.K Maheswari
Pandikumar Management Excel Books 2007
Accounting
5 S.K Bhattacharyya Costing for Management Vikas Publishing 2002
John Dearden
6 Khan MY Management Accounting : Tata McGraw Hill 2007
Jain P.K Text, Problems and Cases
4th Edition
7 Kothari Rajesh Management Accounting : Macmillan India Ltd 2006
Godha Abishek Concepts and Applications
8 Anthony N.Robert et.al Accounting Text and Cases Tata McGraw Hill 2007
12th Edition
9 Tulsian P.C Fundamentals of Accounting Tata McGraw Hill 2007
– For CA Common
Proficiency Test(CPT)
10 Prasanna Chandra Fundamentals of Financial Tata McGraw Hill 2005
Management : 4th Edition
11 Ronald W. Hilton Managerial accounting Tata McGraw Hill 2005
12 Jan R. Williams Financial & Managerial Tata McGraw Hill 2005
Susan F. Haka Accounting: The Basis for
Mark S. Bettner Business Decisions
13 Jain & Narang Cost Accounting Kalyani publisher 2005

14 Banerje Cost Accounting PHI 2006
15 Nigam & Jain Cost Accounting PHI 2006
MBA 017 EXECUTIVE COMMUNICATIONS &PERSONAL GROWTH

LABORATORY – PRACTICAL
Objective
The students will be able to prepare and deliver effective oral and written communication
for business situations and be able to apply business communication strategies and
principles. It will help them plan the message by defining purpose, analyzing audience,
selecting channel and medium and facilitate them to communicate globally
with confidence. NLP and Transactional Analysis (TA) enhance gaining a stronger
sense of self-esteem, greater motivation, better understanding of communication.

1 Writing business letters and Developing messages 2
23
2 Neutral and Positive messages 2
3 Negative & Persuasive messages 2
4 Verbal communication & making presentations, communicating to mass 3
Media & listening technique
5 Role playing & Team building 2
6 Strategies for successful Business and Group meetings 3
7 Memos, notice, agenda and minutes documentation 4
8 Writing Reports and Proposals 3
9 Interviewing : Types, stages, skills for interviewer and interviewee 3
10 Understanding thinking process using NLP, NLP basics, Ego states & 5
Transactions
11 Case Presentation 6
Total 35
References

Publishing
1 John M. Penrose Business Communication Thomson South – 2007

Robert W. Rasberry For Managers Western
Robert J. Myers
2 Hargie Communication Skills for Palgrave Macmillan 2006

Effective Management
3 Soundararaj Francis Speaking and writing for Macmillan India Ltd 2007
effective
business
communication
4 Lesikar V. Ramond Basic Business Tata McGraw Hill 2005

Flately E.Marie Communication :Skills
For Empowering the
internet Generation ,
10th Edition
5 Ramachandran K.K,et.al Business Communication Macmillan India Ltd 2007
6 Mohan Krishna Developing Communication Macmillan India Ltd 2007

Banerjee Meera Skills
24
7 Kaczmarek Kyo Stephen Business Communication: Tata McGraw Hill 2007
Locker O.Kitty Building Critical Skills
3rd Edition
8 Booher Dianna E-Writing : 21st Centurary Macmillan India Ltd 2007

tools for
effective
communication
9 Courtland L Bovee Business Communication Prentice Hall 2005

John V Thill Today , 8th Edition
10 John V Thill Excellence in Business Prentice Hall 2006

Courtland L Bovee Communication
6th Edition
11 S.K. Mandal Effective Communication & Jaico Publishing 2005

Public Speaking House
12 Chrissie Wright Practical Communication Jaico Publishing 1999

Skills House
13 Randolph H. Hudson Business Communication Jaico Publishing 2006

Bernard J. Selzler Concepts & Applications in House
An Electronic age
14 R K Madhukar Business Communication Vikas Publishing 2005
15 Meenakshi Raman Business Communication Oxford University 2006

Prakash Singh Press
16 M K Sehgal Business Communication Excel Books 2007

25
17 Biswajit Das Business Communication and Excel Books 2007
Ipseeta Satpathy Personality Development
18 Kaul Business Communication PHI 2006
19 Woolcutt Mastering Business Palgrave Macmillan 2006

Communication
26
1
Syllabus Second Trimester
MBA 021 DECISION MODELS & MANAGEMENT SCIENCE
Objectives
 To identify and define problems pertaining to business situations

 To quantify the problem parameters and translate them into suitable mathematical models,
 To use computer packages to solve the models, and
 To interpret, analyse and study the implications of changes in problem parameters on the
solution (What-If analysis).
S.No Topic No. of Hours

1 Decision Model 6
 Definition of Decision Models & Decision variables
 Types of Decision Models
 Steps involved in Decision Modeling
 Use of Spreadsheets in Decision models
 Possible Problems in Developing Decision models
 Spreadsheet model for Tax Computation and Break Even
Analysis
2 Linear Programming 6
 Graphical method
 Simplex method
 Big M method
 Application of LP in Management
3 Transportation and Assignment models 6
 Initial solutions using North-West Corner Method, Matrix
Minima and Vogel’s Approximation Method
 Optimal Solutions by Modified Distribution Method
 Assignment Problems – Models & Solutions
 Salesmanship Problem
27
4 Sequencing 4
 Sequencing of ‘n’ jobs and ‘2’ machines
 ‘n’ jobs and ‘3’ Machines
 ‘n’ jobs and ‘m’ machines
5 Network models
 PERT & analyzing the PERT network 4
 CPM – critical path method
6 Waiting Line Models 5
 Structure of waiting line system
 Queuing models
 Single channel waiting model with poisson arrivals and
exponential service times – Single server model – infinite
population & finite population – Multi server model – infinite
population
7 Replacement theory 4
 Replacement Policy for Equipment which Deteriorates
gradually
 Replacement of items that fail suddenly
Total 35
References

publishing
1 ND Vohra Quantitative TMH 2007
Techniques in
Management
2 David R. Anderson Introduction to Thomson Learning 2005
Dennis J. Sweeney Management Science
Thomas A.
Williams
3 R.Panneerselvam Operations Research PHI 2007
28
4 Sharma J.K, Operations Research : Macmillan India Ltd, 2007
Theory & Applications New Delhi
5 Hamdy A.Taha Operative Research – PHI 2007
An Introduction
6 Render Quantitative Analysis PHI 2002

for Management
7 Anderson, Sweeney Quantitative Methods Thomson Learning 2001
& Williams for Business
8 Richard Bronson Operations Research TMH 2007
Govindasami
Naadimuthu
9 Aditham B. Rao Operations Research Jaico Publishing 2005
10 Gillett Introduction to TMH 2007
Operations Research
11 Hiller S. Frederick Introduction to Tata McGraw hill 2007
and Lieberman operations Research :
J.Gerald Concepts and Cases
12
13 Stevenson J. Introduction to Tata McGraw hill 2007
William and Ozgur management Science
Ceyhun with spreadsheet
14 S Jaisankar Quantitative Excel Books 2007
Techniques for
Management
15 Nagaraj Managerial Decision Pearson Education 2007
Balakrishnan & Modelling with
Ralph M. Stair Spreadsheets
16 Harvey M. Wagner Principles Of PHI 2007
Operations Research
29
30
MBA022 MARKETING MANAGEMENT
Objectives
 To understand and appreciate the concept of marketing in theory and practice

 To evaluate the environment of marketing and develop a feasible marketing plan (process)
 To understand and apply the STP of marketing (segmentation, targeting, positioning)
 To have an elementary knowledge of consumer behaviour and marketing research
 Planning, designing and implementing marketing strategy to achieve the long term
objectives have been critical for any firm in a competitive market situation.

1 Introduction to Marketing 4
 Definition of Marketing
 Nature and Scope of Marketing
 Marketing Process
 Philosophies of marketing management (production concept,
product concept, selling concept and societal marketing concept)
2 Marketing environnent 4
 Demographic environnent
 Economic environnent
 Ecological environnent
 Technological environnent
 political environnent
 cultural environnent
3 STP 3
 Market segmentation
 Targeting and Positioning
 Marketing Mix
4 Buying behaviour 3
 Buying population
 Buying decision
 Buying participants
 Buying process
5 Product Planning 4
 Product Life Cycle
 Product Line & Product Mix
 Product-line
 Branding
 New Product Development
 Packaging
6 Pricing Strategy 4
 Methods of Pricing
 Selecting the final price
 Adopting price
 Responding to Competitor’s price changes
7 Marketing channels 4
 Channel design
 Channel flows
 Distribution Management
 Retailing
8 Sales Management 4
 Sales force
 Advertising
 Publicity
 Personal Selling
 E- Marketing
9 Marketing in special fields 5
 Customer Relationship Management
 Service Marketing
 Marketing of non- business organization
 International Marketing
 Strategic Marketing
References
publishing
1 Philip Kotler & Principles of Marketing Prentice Hall of 2007
Gary Armstrong India
2 Ranjan Saxena Marketing TMH 2006
Management
3 Crainfield Marketing Palgrave 2007
Management Macmillan
4 Kurtz and Boone Principles of Marketing Thomson 2006
Learning
5 Philip Kotler & Marketing Pearson 2007
Kevin lane keller Management: A South Education
Abraham Kashy Asian perspective
6 Dhruv Grewal & Marketing TMH 2008
Michael levy
7 Baker Marketing Strategy and Palgrave 2007
8 Rajiv Lal & V. Marketing TMH 2005
Kasturi Rangan Management: Text and
Cases
9 David Jobber & Foundations of TMH 2006
John Fahy Marketing
10 Tapan K Panda Marketing Excel Books 2007
Management – Text
and Cases
11 Mc Daniel, Lamb Introduction to Thomson 2006
& Hair Marketing Learning
12 Adrian Palmer Introduction to Oxford 2004
Marketing: Theory University Press
13 Zikmund and D’ Marketing Thomson 2006
Amico Learning
14 Gary Armstrong & Marketing: An Pearson 2005
Philip kotler Introduction Education
15 Michael J. Etzel Marketing concepts TMH 2005
Bruce J. Walker and cases
16 SHH Kazmi Marketing Excel Books 2007
Management – Text
and Cases
17 B.K. Chatterjee Marketing Jaico Publishing 2006
Management
18 Czinkota & Kotable Marketing Thomson 2006
Management Learning
19 Rajagopal Marketing Vikas 2000
Management : Text and publishing
Cases
MBA 023 HUMAN RESOURCE MANAGEMENT
Objectives:
 To familiarize the students with various functions of Human Resources Management
and emphasize on the integration Human Values with the organisation with particular
reference to India.
 The objective of the course is to provide basic knowledge of functional area of Human
Resource Management.
 This course is designed to provide the essentials of human resource management for all
future managers whether or not their career orientation lies in human resources.
Accordingly, the emphasis in this course is away from the nitty-gritty of HRM
techniques and on the general issues that confront all managers in an organization.

1 Introduction to HRM 4
 Meaning, Scope, Definition and Objectives of HRM
 Functions of HRM and Models of HRM
 Activities of HRM
 Challenges of HRM
 Role of HR Manager
2 Human Resource Planning 5

 HR Planning process
 Job analysis, Job description & Job specification
 Job Rotation, Job enlargement & Job enrichment
3 Recruitment & Selection 5
 Recruitment Process & Methods of Recruiting
 Selection process - type of tests & types of interviews
 Designing and conducting the effective interview
 Reference, background verification and medical evaluation
 HR interview, Job offer, Induction and Placement.
4 Wage and Salary administration 3
 Principles and techniques of wage fixation, job evaluation,
incentive schemes
5 Appraising and Managing Performance 4

 Appraisal process, methods, and potential problems in
performance evaluations
 The appraisal interview and feedback interview.
 Methods to improve performance
 Career Planning and Development
6 Training and Development 4

 Nature of Training
 Methods of Training
 Training Need Assessment
 Training Design
 Training Evaluation
7 Recent Trends in HR 10
 HR outsourcing
 Management of Turnover and retention
 workforce rationalization
 International HRM
 Quality of work life
 Industrial Relations
 Industrial Disputes and causes
 Remedial measures
 Collective Bargaining
 Grievance Management
Total 35
References
publishing
1 K Aswathappa Human Resource & TMH 2005
Personnel Management
2 Bratton Human Resource Palgrave 2007
3 Scott Snell & Human Resource Thomson 2007
George Bohlander Management Learning
4 VSP Rao Human Resource Excel Books 2007
Management – Text
and Cases
5 Raymond A. Noe Human Resource TMH 2006

John R. Hollenbeck Management – Gaining
Patrick M Wright a competitive
advantage
6 Jon M. Werner & Human Resource Thomson 2006
Randy L. Desimone Development Learning
7 Korczynski Human Resource Palgrave 2007
Management in the Macmillan
Service Sector
8 Gary Dessler A framework for HRM Pearson 2004
Education
9 Gary Dessler Human Resource Pearson 2004
Management Education
10 Robert L. Mathis & Human Resource Thomson 2003
John H. Jackson Management Learning
11 Gary Dessler Human Resource PHI 2004
Management
12 Luis R. Gomez – Managing Human Pearson 2004
Mejia, David B. Resources Education
Balkin & Robert L.
Cardy
13 T V Rao Human Resources Response 1996
Development Books (Sage
Publications
Ltd)
14 P. Jyothi & Human Resource Oxford 2006
D.N. Venkatesh Management University Press
15 Biswanath Ghosh Human Resources Vikas 2000
Development and Publishing
Management
16 Raymond A. Noe Fundamentals of HRM TMH 2007
John R. Hollenbeck
Patrick M Wright
17 Wayne F. Cascio Managing Human TMH 2006

Resources
18 H John Bernardin Human Resource TMH 2007
Management – An
experimental Approach
19 Biswajeet Human Resource Prentice Hall 2005
Pattanayak Management India
20 DavidA.Decenzo & Fundamentals of Wiley 2005
Stephen P.Robbins Human Resource Publications
Management
21 John M. Ivancevich Human Resource TMH 2007
Management
MBA 024 MANAGEMENT INFORMATION SYSTEM
Objectives
 To create awareness in upcoming managers, of different types of information systems in an
organization so as to enable the use of computer resources efficiently, for effective
decision making.
 To understand various MIS operating in functional areas of an organization and explain its
relationship with the various activities of the organization.
 To understand how MIS is developed and implemented for various levels in an
organization.
 To explore the use of some common IS development tools.

1 Introduction to Information Systems 6
 Information Concepts
 System Concepts
 Information system: Definition & Components
 Computer Based Information Systems
 Business Information Systems
2 Systems and Application Software 6

 Overview of Software
 Systems Software
Operating systems – Current, Workgroup and Enterprise
Operating System
 Application Software
Overview of Application Software
Personal Application Software
Group Application Software
Enterprise Application software
 Programming Languages
3 Database Management System 7

 Hierarchy of Data
 Data Entities, Attributes and Keys
 Database Approach
 Relational Database Model
 Types of Database
 Data Definition Language
 Data Manipulation language
 Data Control Languages
 Popular Database Management Systems
 Data Warehousing & Mining
4 Functional Aspects of MIS 7
 Overview of MIS
 Financial Management information systems
 Manufacturing Management information systems
 Marketing Management information systems
 Human Resource Management information systems
 Accounting & Geographic Information Systems
 Overview of Decision Support system
5 Enterprise Resource Planning 5
 Overview of ERP
 Modules of ERP Packages
 Popular ERP Packages
 ERP Implementation
6 System Development 4
 Overview of systems development
 Systems development life cycles
 Factors affecting systems development success
Total 35
Reference Books
Publishing
th
1 Ralph Stair & Principles of Information Thomson Learning 8 Edition,
George Reynolds Systems 2008
2 Jawadekar Management Information System TMH 2007
3 David Whiteley Introduction to Information Palgrave 2006
Systems Macmillan
4 James O’Brien Management Information System TMH 2007

5 Kenneth C. Laudon Management Information System PHI 2006
& Jane P. Laudon
6 Kenneth C. Laudon Management Information System Pearson Education 2006
& Jane P. Laudon
7 Gordon B. Davis Management Information TMH 2000
& Margrethe System
H. Olson
8 Ray Hackney & Business Information Palgrave 2006
Dennis Dunn Technology Management Macmillan
9 Schultheis Management Information TMH 2007

systems: The Manager’s View
10 Ashok Arora & Management Information system Excel Books 2006
Akshaya Bhatia
11 G V Satya Sekhar Management Information System Excel Books 2007
12 Frenzel Management of Information Thomson Learning 2007

Technology
MBA 025 TOTAL QUALITY MANAGEMENT
Objectives
To introduce the basic concepts of total quality management and to focus on the
importance of TQM.
To Familiarize the students to the Philosophy and Role of TQM in Revitalizing the
Organisation.
To Enable them to Acquire Requisite Diagnostic Skills and understand the Use of the
Tools of TQM
1 Introduction to Quality 8
 Defining Quality
 Quality as a Management framework
 Quality & Competitive advantage
 Three levels of Quality
 Quality Philosophies
 Deming Philosophy
 Juran Philosophy
 Cross by Philosophy
 Comparison of Quality Philosophies
 Other Quality Philosophers
 A.V. Feigenbaum
 Kaoru Ishikawa
 Genichi Taguchi
2 Quality Systems 5
 Quality Management Systems
o ISO 9000:2000
o Six Sigma
o CMMI
3 Total Quality Management 5
 Evolution of TQM
 Definition of TQM
 TQM Framework
 Stages in TQM Implementation
 TQM Roadmap
4 Quality Tools 12
 Deming Wheel
 Zero Defect Concept
 Benchmarking
 Seven QC Tools
 FMEA
 Poka Yoke
 Five S
 Quality Circle
 Quality Function Deployment
 Taguchi’s Robust Design
 Total Productive Maintenance
 Force Field analysis
 Tree & Matrix Diagram
5 Cost of Quality 5
 Classification of failure cost
 Juran’s Model of optimum quality costs
 Analysis of External & Internal Failure costs
Total 35
References
Publishing
1 James R.Evans The Management and control Thomson 2005
William of Quality Learning
M.Lindsay
2 Subbraj Total Quality Management Tata McGraw Hill 2005
Ramasamy
3 P.N Mukherjee Total Quality Management Prentice Hall 2006
Adrian Wilkinson , Managing with Total Quality Palgrave 2006
Tom Redman , Management: Macmillan
Ed Snape and Theory and Practice
Mick Marchington
4 Kanishka Bedi Quality Management Oxford University 2006
Press
5 Hubert Managing Total Quality Tata McGraw Hill 2005
K.Rampersad
6 Sid Kemp,PMP Quality Management Tata McGraw Hill 2006
Demystified
7 Dale H.Besterfield Total Quality Management Prentice Hall 2003
Carol Besterfield
Glen H.Besterfield
Mary Besterfield
8 Suresh Lulla World Class Quality Tata McGraw Hill 2003
9 P.L Jain Quality Control and Total Tata McGraw Hill 2001
Quality Management
10 B.Janakiraman Total Quality Management Prentice Hall 2006
R.K. Gopal Text and Cases
11 Frank M.Gryna Quality Planning and Tata McGraw Hill 2007
Richard C.H.Chua Analysis for Enterprise
Joseph A.Defeo Quality
12 James R.Evans Total Quality Management, Thomson Learning 2005
Organization and Strategy
13 L.Suganthi Total Quality Management Prentice Hall 2004
Anand A.Samuel
14 James R.Evans Total quality Thomson Learning 2005
15 Donna C.S. Summer Quality Management Pearson Education 2005
16 Dale H.Besterfield Total Quality Management Pearson Education 2003

Carol Besterfield
Glen H.Besterfield
Mary Besterfield
MBA 026 LEGAL ENVIRONMENT OF BUSINESS
Objectives
 The objective of the course is to enable students understand the legal framework of
business
 The objective of this course is to provide the students with practical legal knowledge of
general business law issues and topics to help become more informed, sensitive and
effective business leaders. As the business managers are called upon to create value,
marshal resources and manage risk, it is imperative that they should
understand fundamental legal issues pertaining to business world to enhance their ability
to lead and delegate. A sound knowledge of the law is a strategic asset which if timely
and properly applied will provide, the prospective managers and their organizations,
immediate and long-term benefits and the ability to avoid costly mistakes.
1 Law of Contract 5
 Meaning and Essentials of a valid contract
 Offer, Acceptance and Agreement
 Formation of Agreement
 Consideration and Contracts
 Performance of the contract
 Void Contract
 Contingent Contract
 Breach, Damages and compensation
2 Law of Partnership 5
 Concept and formation of partnership
 kinds of Partners
 legal relations between partners
 Rights of incoming and Outgoing partners
 Retirement and Expulsion
 Dissolution of firm
3 Law of sale of goods 5

 Definition and essentials of a contract of sale
 Goods and their classification
 Sale and transfer of ownership
 Transfer of title by non owners
 Performance
 Unpaid seller and his Rights – remedies for breach.
4 Negotiable Instruments act 5

 Concept of Negotiable Instruments and its importance
 Definition of promissory note
 Cheque and bill of exchange
 Holder for value and holder in due course
 Types of negotiation – consignment – rights and duties of
collecting and paying bankers – forgery.
5 Company act 5
 Types of company
 Registration of company
 Memorandum of Association
 Articles of Association
 Prospectus and raising of capital
 Borrowing powers of the Company
 Board of Directors – Auditors – Meetings
6 Taxation 5
 Direct taxes – Corporate tax – Concepts
 Indirect taxes – Sales Tax – Service Tax – VAT – Central
and State – Customs and Excise duties – Concepts and
applicability
7 Consumer Protection Act 1986 5
 Object and Scope
 Definitions
 Rights of Consumers
 Remedies available to consumers
Total 35
References

publishing
1 Pathak Legal Aspects of Tata McGraw Hill 2005
Business
2 P C Tulsian Business and Corporate TMH 2007
Law
3 N.D. Kapoor Elements of Mercantile Sultan Chand & Sons 2003
Law
4 C L Bansal Business and Corporate Excel Books 2006
Laws
5 MC Kuchhal Business Legislation Vikas Publishing 2007
Deep Prakash for Management
6 S.N.Maheshwari & Business Regulatory Himalaya Publishing 2006
Maheshwari, Framework House
7 K.R. Bulchandani Business Law for Himalaya Publishing 2006
Management House
8 P.K.Goel Business Law for Biztantra - Dreamtech 2006
Managers press
MBA 027 BUSINESS APPLICATION SOFTWARE
Objectives
 Familiarizing the students with basic computer concepts and emerging computer
technology, so as to enable them to use computer resources efficiently for making effective
decision.
 Providing the necessary skills to understand and use various commonly used software in
various functional areas in an organization.

1 MS Office 6
 MS Word
 MS Power Point
 MS Excel
 MS Access
2 Management software Packages 15

 Accounting Packages – Tally, Ex, SAPM, Metastock etc
 Marketing Research packages – SPSS, SAS and MINITAB
 Production Management Packages – POM & TORA
3 Database Management Packages 8
 Orcale
 SQL Server
4 In-House Development of a package 6
References

publishing
1 Norman Gaither Operations Thomson Learning 2007
Management with
POM Software CD
2 Carver Doing Data analysis Thomson Learning 2006
with SPSS
3 Ajai S. Gaur Statistical methods for Sage Publications Ltd 2006
Sanjaya S. Gaur Practice and research – (Response Books)
A guide to data
analysis using SPSS
4 Nargundkar Marketing Research – TMH 2007
Text and Cases
5 AK Nadhani Implementing Tally 9: BPB Publications 2007
KK Nadhani Comprehensive guide
for Tally 9 & 8.1
6 Alexis Jeon Introduction to Tata- McGraw-Hill 2007
computers with MS
Office
7 Ramon A Mata - Database Management TMH 2007
Toleda system
Pauline K.
Cushman
8 Rob & Coronel Database systems Thomson Learning 2006
9 Namrata Agrawal Financial Accounting Dreamtech Press 2006
using Tally 6.3
Syllabus Third Trimester
MBA 031 FINANCIAL MANAGEMENT

1 Overview of Financial Management 4
 Introduction – Nature & Scope
 Finance Functions – Goals of Financial Management
 Financial Manager’s Role
 Time value of money
 Risk and Return
 Valuation of shares and bounds
2 Capital Budgeting 8
 Nature and Principles
 Cash Flows
 Discounting cash flow techniques
 Non- Discounting cash flow techniques
3 Cost of Capital 5
 Concept of cost of capital
 Determining Component Cost of Capital
 Specific Cost of Capital
 Overall cost of capital
4 Capital Structure 5
 Theories of Capital Structure
 Designing Capital structure
 Financial and Operating leverages
5 Dividend Policy 4
 Objectives of Dividend Policy
 Practical Consideration In Dividend Policy
 Types of dividend
 Dividend theories
6 Working Capital Management 8

 Principles and Concepts of Working Capital
 Operating Cycle
 Determinants Of Working Capital
 Receivables Management
 Inventory Management
 Cash Management
 Short Term finance
7 Indian Financial System 1
Total 35
References

Publishing
1 I M Pandey Financial Management Vikas Publishing 2006
Ninth Edition House
2 Prasanna Chandra Fundamentals of Financial Tata McGraw- Hill 2005
Management : Fourth Edition Publishing
3 Eugene F.Brigham Fundamentals of Financial Cengage Learning 2004
Joel F.Houston Management
4 Eugene F.Brigham Financial Management Cengage Learning 2005
Michael C.Ehrhardt Theory and Practice
5 I M Pandey Cases in Financial Tata McGraw- Hill 2006
Ramesh Bhat Management Publishing
6 Khan Jain Financial Management Tata McGraw- Hill 2005
Publishing
7 James C. Van Horne Financial Management & Prentice Hall of India 2002
Policy Private Ltd.
8 Sudhindra Bhat Financial Management Excel Books 2007
Principles and Practice
9 Lawrence J.Gitman Principles of Managerial Pearson Education 2006
Finance : Eleventh Edition
10 Preeti Singh Fundamentals of Financial Ane Books 2008
Management
11 Robert F.Bruner Case Studies in Finance Tata McGraw- Hill 2007
Fifth Edition Publishing
12 Paresh P Shah Financial Management Biztantra 2007
13 Geoffrey Knott Financial Management Palgrave Macmillan 2007
Fourth Edition
14 P.V. Kulkarni Financial Management Himalaya Publishing 2007
B.G. Satyaprasad House
MBA 032 PRODUCTION and OPERATION MANAGEMENT
S. No Topic No. of Hours

1 Production and Operation Management (POM) 4
 Need, Evolution, System, Types, functions and
communication in POM
 Life cycle of production system
 Different types of Production/Operations Decisions
 Operation Strategy
2 Product, Process and Service Design 4

 Developing New Product
 Improving design of existing product
 Designing and developing new services
 Types of Process Designs
 Factors affecting process design decisions
3 Production Planning and control 8

 Aggregate Planning
 Master Production Schedule
 Material Requirements Planning,
 Manufacturing Resource Planning
 Capacity Requirements Planning
 Vendor Requirements Planning
 Operations Scheduling
4 Productivity Improvement Techniques 5

 Business Process Reengineering
 JIT and Kanban System
 Learning Curves
 Value Analysis
 Manufacturing Automation
 Project Management – Concept, Elements and Life Cycle
 ABC and VED Analysis
5 World Class Manufacturing 5
 Flexible Manufacturing System
 Lean Manufacturing
 Agile Manufacturing
 E-Manufacturing
 Virtual and Collaborative Manufacturing
6 Facility and Layout Location 5

 Facility Location Decisions – Selections of country, region and site.
 Facility Layout Decision – Types (Fixed Position, and
Production, Process, Flexible)
 Methodologies (Distance Minimising, Computer software systems
(CRAFT, CORELAP, ALDEP)
7 Work and Motion Study 4
 Concepts and Role of work study for improving productivity
 Work study procedure
 Design of workplace layout
 Work measurement
Total 35
References

Publishing
1 Norman Gaither & Operations Management Cengage Learning 2007
Gregory Frazier With CD
2 S N Chary Productions and Operations Tata McGraw- Hill 2004
Management Publishing
3 James R. Evans Operations Management: Cengage Learning 2007
David A.Collier An Integrated goods and
Services Approach
4 R.Paneer Selvam Production and Operations Prentice Hall of 2007
Management India
5 NG Nair Production and Operations Tata McGraw- Hill 1996
6 Richard B Chase Operations Management Tata McGraw- Hill 2006
F Robert Jacobs for Competitive advantages Publishing
Nicholas J Aquilano
Nitin K Agarwal
7 Ray Wild Operations Management Cengage Learning 2003
Sixth Edition
8 William J.Stevenson Operations Management Tata McGraw- Hill 2005
Eighth Edition Publishing
9 Joseph G.Monks Sahaum’s Outlines Tata McGraw- Hill 2004
Operations Management Publishing
10 Joseph S.Martinch Production and Operations John Wiley 1997
11 S.A. Chunawalla Production and Operations Himalaya Publishin g 2008
D.R. Patel Management House
12 Kanishka Bedi Production and Operations Oxford University 2004
Management Press
13 Upendra Kachru Production and Operations Excel Books 2007
Management : Text and
Cases
14 Buffa Modern Production / Operati o Wiley India 2007
Management 8ed
15 Russel Operations Management Wiley India 2007
Fifth edition
MBA 033 INTERNATIONAL BUSINESS MANAGEMENT
S. No Topic No. of Hours

1 Introduction 5
 Nature and characteristics of International Business
 Forms of international business
 International trade – exports and imports
 FDI
 Economic Theories
2 International Business Environment 6

 Globalization of business
 Economic, political and cultural environment of international
business
 WTO – Structure, features and functions
 Trade Liberalizations
3 Multinational Corporations 6
 Features of MNCs,
 Classification of MNCs,
 Role of MNCs in developing countries
 Drawbacks of Multinational Corporations.
 Conflict in MNCs
 Role of MNCs in developing countries
4 Trade Blocks 4
 Types of Regional Groupings
 Inter-regional trade among regional groups
5 International Financial Market 6
 NASDAC
 EXIM Banking
 Exchange Rate Mechanism
 Foreign exchange market
 Export Credit Guarantee (ECGC)
6 Export Procedure and Documentation 8
 Steps in export procedure
 Documents – Pre-shipment document
 Documents related to goods
 Certificate related to shipments
 Documents related to payment
 Documents related to inspection
 Documents related to excisable goods.
Total 35
References

Publishing
1 Francis Cherunilam International Business Prentice Hall 2007
Text and Cases Publishing
2 Michael R. Czinkota International Business Cengage Publishing 2005
Ilkka A.Ronkainen Seventh Edition
Michael H.Moffett
3 Charles W L Hill International Business Tata McGraw- Hill 2005
Arun Kumar Jain Publishing
4 K Aswathappa International Business Tata McGraw- Hill 2006
Second Edition Publishing
5 Justin Paul International Business Prentice Hall 2007
Publishing
6 Shekar International Business with Wiley India 2007
Geodiscoveries w/CD
7 Mukesh Chaturvedi Managing Global Business Excel Books 2005
Aseem Kumar
8 P Subba Rao International Business Himalaya Publishing 2008
(Text & Cases) House
9 S Shajahan International Business Macmillan India 2006
Limited
MBA 034 STRATEGIC MANAGEMENT
Objective
To understand the strategic management process in an organization
To formulate strategy for an organization
To be able to carry out strategy audit in an organization

1 Introduction to strategic management process 4
 Mission, Vision, Objectives, strategy
 Need and Challenges for strategic management model
 Learning organization, Role of Board of Directors and Top
Management
 Social Responsibility of strategic decision making
2 Opportunity & Threat Analysis 5

 Analysis of Societal Environment
 Scanning the external Environment, strategic Myopia,
 Industry analysis, Porters 5 forces model driving industry
competition, Forecasting
3 Strength and Weakness Analysis 5

 Organizational analysis
 Value chain analysis
 Scanning functional resources
 Strategic audit
4 Business Strategy 5
 Situation analysis using SWOT tool, strategic gap identification
 Generating alternatives strategies using TOWS matrix
 Competitive strategies, cooperative strategies
5 Corporate and Functional Strategy 8

 Directional Growth strategy, Merger & Acquisition, Portfolio
analysis
 Core competencies, Outsourcing, Marketing, Financial, Operation,
R&D , Purchasing, Logistics, HRM and Information system
strategies, Strategic choice and Developing Policies
6 Strategy Implementation 5
 Developing program, Budgeting, procedure
 Stages of corporate development, types of organization structure
 Staffing, Culture and Management to implement the strategy
7 Evaluation and Control 3
 Measuring Performance, problem in measuring performance
 Control and strategic audit
Total 35
References

Publishing
1 Michael A.Hitt Management of Strategy Cengage Learning 2007
Robert E.Hoskisson Concepts and Cases
R.Duane Ireland
2 Azhar Kazmi Business Policy and Strategic Tata McGraw- Hill 2002
3 Charles W.L. Hill Strategic Management Biztantra 2004
Gareth R. Jones An Integrated Approach An Imprint of
Dreamtech
4 John A Pearce Strategic Management Tata McGraw- Hill 2005
Richard B Robinson Publishing
5 Robert A.Pitts Strategic Management Cengage Learning 2006
David Lei
6 Francis Cherunilam Strategic Management Himalaya Publishin g 1998
House
7 Arthur A Thompson Crafting and Executing Tata McGraw- Hill 2006
A J Strickland Strategy Publishing
John E Gamble Concepts and Cases
Arun K Jain
8 Sukul Lomash Business Policy and Strategic Vikas Publishing 2005
P K Mishra Management House
9 Melissa A Schilling Strategic Management of Tata McGraw- Hill 2008
Technology Management Publishing
10 S B Budhiraja Cases in Strategic Tata McGraw- Hill 1996
M B Athreya Management Publishing
11 Petter Fitzroy Strategic Management John Wiley & Sons 2006
James M. Herbert Creating value in a turbulent
world
12 M.Jeyarathnam Business Policy and Himalaya Publishin g 2007
Strategic Management House
13 Colin White Strategic Management Palgrave Macmillan 2004
14 Upendra Kachru Strategic Management Excel Books 2005
15 Hill, Jones Strategic Management: An Wiley India 2007
th
Integration Approach 6
Edition
16 Parnell Strategic Management: Wiley India 2007
Theory and Practices
17 V S P Rao Strategic Management Excel Books 2003
V Hari Krishna Text and Cases
18 Ajit Prasad Extremely Short Cases on Excel Books 2003
Strategic Management
19 U C Mathur Textbook of Strategic Macmillan India 2005
Management Limited
20 Raghavan Parthasarathy Fundamentals of Strategic biztantra 2007
Management
MBA 035 APPLICATION OF RESEARCH METHODS IN MANAGEMENT
S. No Topic No. of
Hours
1 Business Research 5
 Introduction, Definitions, nature, scope
 Concept, Significance
 Research Process
 Hypothesis Testing
2 Research Problem 5
 Defining the research problem
 Formulation of research problem
 identification and selection of problems in Management
 Research design and experimental design in Management
3 Methods of data collection 6

 Primary data collection: Qualitative & Observation Research
 Primary data-collection techniques
 Qualitative Research Techniques
1) Focus Groups
2) Depth Interviews
3) Projective Techniques
 Observation Research Techniques
 Survey Techniques- Questionnaire Design and Testing
Secondary data collection
 Role of secondary data in management research
 Sources of secondary data
 Limitations of secondary data
4 Measurement & Scaling Techniques 5
 Measurement in Research
 Basic Scaling Techniques: Nominal – Ordinal - Interval - Ratio
 Measuring Attitude : Comparative Rating Scale - Non
Comparative - Rating Scale
 Itemized Rating Scale
 Meaning & Relationship of Reliability & Validity
5 Sampling Theory 3
 Basis of sampling
 Sampling Process
 Types of sampling – probability & non probability sampling
6 Data Analysis 7
 Multivariate Analysis
 Factor Analysis
 Cluster Analysis
 Correspondence Analysis and
 Conjoint Analysis
 Application of SPSS and MINITAB
7 Report Preparation 4
 Interpretation and report writing
 Meaning and techniques of interpretation
 Significance of report writing
 Different types and steps in report writing
Total 35
References

Publishing
1 Donald R.Cooper Business Research Methods Tata McGraw- Hill Publi 2006
Pamela S.Schindler Ninth Edition
2 William G.Zikmund Business Research Methods Cengage Learning 2003
3 R Nandagopal Research Methods in Excel Books 2007
K Arul Rajan Business
N Vivek
4 Dipak Kumar Research Methodology Excel Books 2006
Bhattacharyya
5 Uma Sekaran Research Methods for Wiley India 2007
Business
6 Alan Bryman Business Research Methods Oxford 2003
Emma Bell
7 S.N.Murthy Business Research Methods Excel Books 2008
U.Bhojanna
8 Teresa Brannick Business Research Methods
Jaico Publishing 2007
William K.Roche House
9 Kothari Research Methodology New Age 2005
Publishers
10 Trochim Research Methods Wiley India 2007
11 O.R.Krishnaswami Methodology of Research in Himalaya Publishing 2007
Social Sciences House
12 Ananthanarayanan Rama A handbook of Research Macmillan India Limited 2006
Jayashree Nimmagadda Process
MBA 036 INTELLECTUAL PROPERTY RIGHTS
Objective
The course is aimed at providing an overview of the basic concepts of Intellectual
Property. Specific emphasis is laid on Patents, Trademarks and Copyrights. The course also
discusses IP Management and Licensing Issues. Certain IP skills like patent searching and
drafting will also be taught. The course is highly participative and thought provoking. All
concepts and cases will be explained in simplified jargon for easy understanding.
The courses on IPR are mainly geared towards latest technology trends, strategies,
intellectual property laws, types of intellectual property rights: industrial, literary and information
technology related, Management of IPRs, national and international IPR issues and such other
aspects.
This is an introductory course designed to give an overview of the theory and practice of
Intellectual Property Rights. The course will cover the Patents, Design, Trademark,
Copyright, Geographical Indication, Integrated Circuit and IP Management. The objective of this
course is to expose the students about theories of IP Management and practice of IPR. The
course will also allow the students to develop their own framework for analyzing and
understanding IPR.
S. no Topic No. of
Hours
1 Fundamentals of IPR 6
 Introduction to IPR
 Need for IPR
 General framework of IPR
 IPR Legislations in India
 Agreement on Trade-related aspects of IPR
 WIPO
 Consequences of IPR Protection in developing Countries
 Practical IPR issues in developing business plan
2 Patents and Design 8

 Patents and Patent information
 Need for Patent
 Patentable and Non- Patentable Invention
 Types of Patent application in India
 PCT System
 Guidelines for Registration of Patent
 Patent filing, Opposition and Grand
 Concept of design.
 Design Act 2000.
 Need for protection of design
 Essential Requirements for Registration of Design
 Procedure for Registration of Design
3 Trademark and Integrated Circuits 8

 Concept, Purpose, Characteristics and functions of Trademark.
 Trademark Act
 Trademark Search
 Trade Secret
 Guidelines for Registration of Trademark
 Registration Procedure
 NICE Classification
 Collective Trademark
 Community Trademark
 Sales, Transfer and Licensing of Trademark
 Concept of Integrated Circuit Layout design
 Registration of Integrated Circuit Layout design
 Semiconductor Chip Protection
4 Copyright and Geographical Indications 7
 Concept of Copyright
 Works Protected and Not Protected by Copyright
 India Copyright Law
 Rights Conferred by Copyright
 Copyright infringement
 Computer Program and Database Copyright
 Registration of Copyright in India
 Copyright in Digital era.
 Concept of Geographical Indications
 Geographical Indications Act
 Filling and Granting of Geographical Indications in India
 Registration of Geographical Indications in India
5 IP Management 6
 IPR Audit
 Trademark Audit
 Range of IP Services
 Classification of IP Services
 IPR Regime
 Important Principles of IP Management
 Sectoral IPR
Total 35
References

Publishing
1 R. Radhakrishnan, Intellectual Property Excel Books 2008
S. Balasubramanian Rights : Text and Cases
2 Richard Stim Intellectual Property: Cengage 2000
Patents, Trademarks and Learning
Copyrights
3 Prabuddha Ganguli Intellectual Property Tata McGraw 2001
Rights Hill
4 Deborah E. Bouchoux Intellectual Property for Cengage 2005
Paralegals Learning
MBA 037 EMERGING TRENDS IN MANAGEMENT
(CASE ANALYSIS & SEMINAR) – PRACTICAL
S. No. Topic No. of

Hours
1 Business Ethics
7
 Conflict Strategy
 Employee Privacy
 Workplace Safety
 Business Practices in Foreign Countries
 Business and its Shareholders
 Contract Relations
 Product Safety
 Advertising Ethics
2 Marketing
7
 E-Marketing
 Technology Marketing
 CRM
 Tele Marketing
 Rural Marketing
 Relationship Marketing
 Preparation of Business Plan.
3 Human Resource
6
 HR forecasting
 Innovation
 Creativity
 Knowledge management
 E-Recruitment
 Modern Training and Development Tools
 Performance management
4 Finance
6
 Financial Institutions
 International Finance
 Mutual Benefit Funds
 Preparation of Project Report for New Product / Service
 Financial Management Issues in National / International Scenario
5 Operation and Systems 9
 Japanese Manufacturing System

 e-Production
 e-Maintenance
 Software Quality
 Software Reengineering
 Software Outsourcing
 e-Business
 Consultancy Service Management
 Software Infrastructure Management
Total 35
References
S.No. Authors Name Book Name Publisher Year of

Publishing
1 Marianne M. Jennings Business Ethics: Case Cengage 2006
Studies and Selected Learning
Readings
2 Tata McGraw Hill Current Readings in Tata McGraw 2007
Management Hill
3 Pandey Contemporary Indian Wiley India 2007
Marketing Cases
4 O’Guinn Advertising & Integrated Cengage 2006
Allen Brand Promotion Learning
Semenik
5 Paul Greenberg CRM at the Speed of Tata McGraw 2007
Light Hill
6 H Kaushal Case Study Solutions Macmillan 2007
Marketing India Limited
Finance India Limited
Human Resource India Limited
Development
Note:
For this practical course, the faculty members have to teach the students to analyse
the current / emerging trends prevailing in the industry /market. Students are to
be trained to prepare & analyse the cases in all aspects, keeping in mind the real
life situations which they may have to confront while joining the profession.
MBA 041 CUSTOMER RELATIONSHIP MANAGEMENT
S No TOPIC NO OF
HOURS
1 Emerging Concept of CRM 3
 CRM in Marketing & IT
 Enablers of the growth of CRM,
 Evolution and Benefits of CRM
 School of Thoughts of CRM
2 Building Customer Relationship 4
 Process, Bonding
 Zero customer Defections
 CRM framework
 Market Share Vs. Share of Customers,
 Life time value of Customers
3 CRM in Services 6
 Product Markets
 B2B market.
4 CRM in Marketing 4
 A Marketing Retrospective
 Target Marketing
 Marketing Automation
5 CRM and Customer service 4
 Call Centre and Customer Care
 Automation of contact center
 Call Routing
 Web Based Self Service
 Work Force Management
 Customer Service
 Ecrm
6 Components of eCRM Solutions 7
 Data Warehousing
 Data Mining and CRM
 Evaluation of Technical solution for CRM
 Role of a contact centre in building relationships.
7 Implementation 7
 Defining a CRM strategy
 CRM Implementation Road Map
 Developing a Relationship Orientation
 Customer-centric Marketing and Processes
 Building Capabilities through Internal Marketing
 customer retention plans
Total 35
References
rd
1. “Paul Greenberg”, CRM at the Speed of Light, 3 edition, TMH,2007.
2. “ Baran, Galka and Strunk, Principles of CRM, Cengage Learning 2008.
3. “Jagdish.N.Sheth, Atul Parvatiyar and G.Shainesh ”(Editors), Customer Relationship

Management, TMH, 2007.
4. “John.G.Freeland”, The Ultimate CRM, TMH, 2006
5. “Subhasish Das”, Customer Relationship Management”, Excel Books, 2007.
6. Edited by S.Shanmugasundaram, Customer Relationship Management, PHI, 2008.
7. “Mukesh Chaturvedi and Abhinav Chaturvedi”, Customer Relationship Management – An Indian
Perspective, Excel Books, 2005.
8. “ Nath”, The Nuts & Bolts of CRM, TMH, 2007.
9. “ V.Kumar and Werner.J.Reinartz”, Customer Relationship Management , Wiley,
2006
10. “Jerry Fjermestad “(editor), Electronic CRM, PHI, 2006.
MBA 042 - CORPORATE GOVERNANCE & CORPORATE SOCIAL
RESPONSIBILITY
S No TOPIC NO OF
HOURS
1 Introduction 5
 Meaning and Overview of corporate governance
 Corporate Board: Attributes, Duties,
Responsibilities, Liabilities.
 Shaping Directorial Competence and Board
Effectiveness.
 Corporate Disclosure and Investor Protection.
 Recent theoretical development on corporate
governance.
 Globalization and Corporate Governance
 Models of Corporate Governance
 Mechanisms of Corporate Governance.
 Choice of governance models
 Governance issues and national cultures
2 Shareholders and Stakeholders 6
 Shareholder Rights
 Responsibilities of Shareholders
 Minority Shareholders’ Protection
 Stakeholder Protection
 Influence of informal agrarian institutions on
stakeholder protection
3 Corporate restructuring and Responsibilities 4
 Corporate Restructuring and Revival of Sick Units.
 Corporate Reputation, Corporate Legitimacy and
Corporate Crime
 Structure and Independence of the Board
 Responsibilities and Duties of the Board, Selection
 Remuneration and Evaluation of the Board, Board
Committees,
 The Board and the Management
 Legal issues
4 Corporate Governance Risks 4
 Board and risks
 Risk monitoring
 Shareholders risks
 Risk cycles.
5 Corporate Social Responsibility 7
 Meaning, Definition and Scope
 operationalizing CSR for sustainable
Development
 Responsibility of various stakeholders,
perspectives and initiatives
 Environment and Ecology
 Health and well being
 Diversity and Human Rights
 Community
6 Compliance checklist for Corporate Social 5
Responsibility
 Management
 Market & Work place
 Regulatory framework,
 Welfare, Safety& Social Initiatives
 Community Initiatives
 Workplace Initiatives
 Environmental Initiatives
 Market Initiatives
7 Emerging Areas and Trends in Corporate Social 4
Responsibility
 Business
 Social
 Environmental
 Regulatory
 Case Study in CSR and Corporate Governance
Total 35
References
1. “U.C.Mathur”, Corporate Governance & Business Ethics, Macmillan, 2005.

2. “C.V.Baxi”, Corporate Governance, Excel books, 2007.
3. “J.Fred Weston”, Takeovers, Restructuring & Corporate Governance, Pearson
Education, 2007.
4. “Dr.S.Singh”, Corporate Governance, Excel books, 2005.
5. “Swami(Dr.)Parthasarathy, Corporate Governance, biztantra, 2007.
6. “Donald.H.Chew JR.”, Corporate Governance at the cross roads, TMH, 2006.
7. “Jill Solomon”, Corporate Governance & Accountability, Wiley, 2007.
8. “ Kesho Prasad”, Corporate Governance, PHI, 2006.
nd
9. “Christine .A. Mallin”, Corporate Governance , 2 edition, Oxford, 2008.
10. “Subhash Chandra Das”, Corporate Governance in India, PHI, 2008.
MBA 048 - Enterprise Resource Planning Laboratory – I
No TOPIC NO OF
HOURS
1 SAP Business One - Financial accounting 7
Financial accounting delivers tools and reports that enable
you to manage all financial processes, including:
• Chart of accounts -- Allows you to define all accounts and
their hierarchical relationships
• Journal entries -- Allows you to enter or find manual journal
entries and automatically allocate each transaction to a project
or profit
center
• Transaction templates -- Enables you to save time and
prevent mistakes when entering manual journal entries
• Recurrent journal transactions -- Lets you create your own
set of recurrent transactions, including automatic frequency
reminders
• Exchange rate differences -- Adjusts foreign currency
accounts to the changes in your local currency
• Trial balance report -- Displays account balances and
transactions, enabling you to view all your financial reports in
any desired currency and in each detailing level
• Profit and loss report -- Displays income and expenses in
the conventional way used by accountants
• Balance sheet -- Displays assets and liabilities in the
conventional way used by accountants
• Comparative reports -- Allows all reports to be displayed in
a comparative view between months, quarters, years, or any
other period
• Budget -- Helps you define and track your budget in any
currency
2 SAP Business One - Bank transactions 5
Bank transactions help you handle all your financial processing,
with tools for:
• Receipt -- Records any payment term given to you by a
customer, such as checks, credit cards, cash, or bank transfers
• Payment to supplier -- Issues a payment to suppliers,
allocates payments to open purchase invoices, and
automatically prints the
check
• Deposits -- Enables you to deposit cash, credit cards, or
checks to the bank
• Deferred checks -- Automatically displays the deferred checks
that should be deposited that day
• Checks for payment -- Issues checks for vendors,
employees, or other creditors -- and can write and print a
check, and update the creditor balance accordingly
• Reconciliation -- Gives you fully automatic bank
reconciliation, so you can reconcile
3 • debitBusiness
SAP versus credit
One transactions or reconcile your data with
- Sales and Distribution 8
From price quotes to invoicing and payment, sales and
distribution helps you complete your entire sales cycle with
the following tools and capabilities:
• Quotation -- Allows you to automatically issue a price quote to
customers, measure gross profit for the quotation, update stock
levels, and report the customer's current balance
• Order entry -- Enables you to enter customer orders,
automatically reserve the item ordered, and notify your
warehouse of the delivery date
• Delivery notes -- Enables you to order merchandise related
to a quotation and update stock balances
• Returns -- Lets you record stock entry returned from clients
• Invoicing -- Automatically creates the invoice and records the
stock and journal transactions, while issuing an automatic receipt
in case customers are paying any part of their bill instantly
• Credit notes -- Lets you credit customer for any reason,
including customer returns
• Reserve invoicing -- Allows you to issue an invoice
without changing the stock balances
• Auto summary wizard -- Summarizes into one invoice all
former accounts receivable documents related to all
customers
4 •SAP
Drafts -- GivesOne
Business you–the ability to print, edit, and manage
Purchasing 7
Purchasing enables you to manage and maintain every aspect
of your vendor relationships. Tools and processes include:
• Purchase order -- Allows you to issue a purchase order to
vendors for materials or services, update the available amount
for the items ordered, and notify the warehouse manager of the
expected delivery
date
• Purchase delivery note -- Updates the actual in-stock
amount without affecting the vendor's account balance
• Purchase return -- Records goods returned to suppliers
• Purchase invoice -- Records supplier invoices and
simultaneously records a stock entry
• Purchase credit note -- Credits suppliers upon return of
goods, or for any other reason that would require such credit
• Import -- Calculates the landed value of imported goods and
5 helps allocate different
SAP Business types of Integration
One - Outlook costs and expenses such as 7
Outlook integration gives you seamless integration and
synchronized communications between SAP Business One and
Outlook,
Microsoft's personal information manager and communications
program. Outlook provides an integrated solution for managing
and organizing e-mail messages, schedules, tasks, notes,
contacts, and other information. With SAP Business One, your
employees can
synchronize calendars, contacts, tasks – even integrated
quotation
management. They can also capture and access all relevant
customer, partner, and vendor information. And they benefit
from seamless communication that spans departments,
business functions, and the entire organization.
Capabilities and processes include:
• Data synchronization -- Provides a broad range of
synchronization options and allows users to schedule
synchronization activities
• Save e-mail as activity -- Allows users to choose manual
association when automated association is unsuccessful;
6 provides alias lists for multiple e-mail addresses
Total 35
MBA 061 - Enterprise Resource Planning Laboratory – II
S No TOPIC NO OF
HOURS
1 SAP Business One - Sales Opportunity Management 6
Sales opportunity management records every sales opportunity,
from the first phone call to the successful close of a
transaction. Users can enter various details concerning the
opportunity, including the source, potential, closing date,
competitors, and activities. As soon as the first relevant
quotation is created, users can link it with the opportunity
to simplify later tracking and analysis.
Capabilities and processes include:
• Reports Allow you to analyze opportunities by lead
source, territory,industry, customer, and item
• Forecasts Enables you to manage forecasts and view
anticipated
revenue by a variety of date ranges, such as month and quarter
• Lead distribution Lets you view the distribution of
leads by
sourceover time to identify the most profitable lead
generation activities
• Activities calendar Offers a highly configurable
scheduling tool
thatshows activity types, covers workdays, hours, and
holidays, allows multiple users to access the same calendar,
and provides a team dashboard calendar
• Service module Addresses queues and territory
management,
2 allowing
SAP you to
Business Onedefine teamManagement
- Service queues, view service calls by 6
Service management optimizes the potential of your
service department, providing support for service
operations, service contract management, service
planning, tracking of customer interaction activities, and
customer support.
Capabilities include:
Service call Enables users to manage, track, and resolve
customer questions and deal with item-related problems
• Customer equipment card Provides service technicians
with
detailed information about an item sold to a customer,
such as a manufacturer's serial number, replacement serial
number, and all service call history
• Service contract Allows users to create a regular support
or warranty contract for items or services sold to a customer
• Rate tables Allows you to enter your foreign currency
rates and
indexes or auto download rates from the Web, which can
3 SAP Business One - Business partners 5
Business partner management allows you to track and manage
vital information about your clients and vendors.
• Cards management Records all information about clients
and
vendors, including addresses, contact records, account
balances, and more
• Contacts Records telephone calls, meetings, or any
interactionsbetween you and your client or vendor
• Opening balances Manages opening balances of
customers andvendors
• Contacts summary Displays your open customer contact
records
• Sales opportunity Records any sales opportunity, from
first call tosuccessful closure
• Opportunity analysis Reports on opportunities in three
main
4 SAP Business One - Material Requirements Planning 5
Material requirements planning (MRP) manages MRP
through a wizard-based process. This process enables
users to define a planning scenario in five easy steps and
predict demand based on forecasts.
• Define forecasts Allows users to predict demand
based on forecasts, foresee future demand for the product, and
adjust material planning accordingly
• Planning wizard Steps users through the creation of
planning
scenarios in five easy steps. Users define the planning
horizon, which can be viewed in weeks or days. Scenarios can
be run for a range of items or item groups. The user selects the
desired criteria in the scenario, such as existing stock levels,
open purchase orders, sales orders, work orders, and
inventory that reached its minimum stock level, as well as
predefined sales forecasts. Once a scenario is executed, the
solution presents a make-or-buy recommendation. Drill-
down options allow planners to view the net
requirement calculations and view the actual documents
driving
SAP Business the One
gross requirements.
- Warehouse Exception warnings and
management
5 8
Warehouse management gives you the tools and processes
you need to handle stock merchandise, including:
• Item management Manages all item information, including
name
and code, barcode, trademark, measures, prices, and even
the item's picture
• Item query Gives you a quick view of item details
• Price lists Lets you define as many price lists as you need
and associate them with each customer or vendor
• Special prices Records prices for unique customers or from
unique vendors and enables you to set quantity-sensitive prices
that change according to quantities purchased
• General receipt/release from stock Allows you to record a
stock
entry or release not connected directly to an AP/AR document
• Transfer between warehouses Enables you to record all
6 SAP Business One – Reporting 5
Reporting can open an entirely new world of data and
information, with tools for:
• To do lists Allows managers to quickly receive updates of
all their business irregularities, such as unpaid invoices, open
price quotes or orders, missing items, and more; features a
link to Microsoft Word that allows you to create, with a single
mouse click, a set of letters to each obliged customer
• Customers/suppliers debts aging Lets you view all customer
and
supplier debts, sorted and divided by their age; view a detailed
report for the customer by clicking on a customer line; and
use a link to Microsoft Word to create, with a single
mouse click, a full status report of all customer debts
• Sales analysis Allows you to analyze your sales in three
main
dimensions (by customer, per item, and per agent); enables
Total 35
Syllabus Marketing Elective Courses
MBA M01 SERVICES MARKETING
The objective of this course is to develop insights into emerging trends in the service sector
in a developing economy and tackle issues involved in the management of their services on
national basis
S No TOPIC NO OF
HOURS
Services Marketing 6
 Introduction & evolution of services sector
 characteristics of services
 marketing implications, service classification
1  Services marketing mix
 Concept of the service product
 core tangibles, augmented product,
 understanding supporting & facilitating services
 Developing the service product
Consumer behaviour & services 2
 Evaluation of consumer dissatisfaction,
2
 Service perception& their implications to marketers
 M.R. in Services Marketing.
Service process 6
 Understanding the role of the fifth P
 internal marketing
 investing in people for strategic service advantage
3
 Role & Structure of Service process
 managing demand & capacity
 Understanding patterns of demand for services,
 Demand management strategies
Service Quality 4
 Issues & concept of service quality
4
 Dimensions of service quality
 managing service quality
Segmentation & Service Strategies 7
 Targeting & positioning of service
 segmentation of markets for services
 positioning through value chain
5
 Positioning alternatives.
 Services Strategies
 critical Success Factors for developing effective service
strategies
Pricing 5
 Understanding Cost component of price,
 Pricing techniques, & strategies
6
 Price bundling as a concept
 Consumer expectation & pricing decision
 Product – The Service Package
Promotion 5
7  Key issues in services promotion
 Word of mouth
 public relations & image management promotion tools
& campaign planning
 Integrated Services Marketing Communications.
Total 35
References
1. “ Valevie.A.Zeithaml, Mary Jo Bitner, Ajay Pandit and Awarjne . D. Gremler”,

Services Marketing, TMH, 2008.
2. Hoffman, Marketing of services, Cengage Learning, 2007
3. Dr.S.Shajahan,”Services Marketing”, Himalaya Publications, 2008
4. “Govind Apte”, Service Marketing, Oxford Publisher, 2004.
nd
5. “Steve Baron & Kim Harries, Service Marketing, 2 edition, Palgrave, 2003.
6. Jha. S.M, “ Services marketing” HPH, 2007.
7. “Christopher Lovelock, Ivehen Wirtz and Jayantja Chaherjee” Service Marketing
–People , Technology & Strategy, A Sonta Asian Perspective, Pearson
Publisher, 2006.
8. “Nimit Chouory and Monika”, Text book of Indian Experience, Macmillan, 2008.
9. “Rajendra NArgundkar”, Services Marketing Text & Cases, TMH, 2006.
10. “R.Srinivasan”, Services Marketing –The Indian Context, PHI, 2007.
11. “Helen Woodruffe”, Service Marketing, Macmillan, 2007.
12. “Payne”, Essence of Service Marketing, PHI, 008.
13. “ Christian “, Service Management & Marketing, John Wiley, 2008.
MBA M 02 BRAND MANAGEMENT
The main aim is to provide the students with insights & knowledge about managing brands
& trends in brand management
S No TOPIC NO OF
HOURS
Introduction to the Brand 4
 Brand- definition & concept,
1
 brand image & imagery
 Brand benefits and brand value
Brand Association 5
 Brand personality & personification
2
 brand identity
 brand positioning
. Brand Building 6
 Consumer products,
 consumer durables,
3  services
 Rural commodities,
 corporate brand building,
 Retail branding
Brand leveraging 4
 Brand equity,
 brand extensions,
4
 brand repositioning
 Brand Valuation
Brand Success 5
 Strategic success,
5
 product success,
 brand association and creating a brand niche
Brand Strategies 5
6
 Design & implementation of brand strategies
Global Branding 6
 Global brands,
7  global brand planning system,
 global brand leadership,
 cross country synergy
Total 35
References
1. S.A. Chunawalla, “ Brand Management”, Himalaya Publications,
2.”U.C.Mathur”, Brand Management Text & Cases, Macmillan, 2006.
3. “Keller Kevin Lane”, Strategic Brand Management-Building, Measuring and
nd
Managing, Brand Equity, 2 edition, PHI, 2007.
MBA M03 SALES & DISTRIBUTION MANAGEMENT
The purpose of this paper is to acquaint the student with the concepts which are helpful
in developing a sound sales and distribution policy and in organizing and managing sales
force and marketing channels
S No TOPIC NO OF
HOURS
Sales Management 4
 Functions of sales management,
1
 trends in modern sales management,
 SPIN Selling
Organization Structure 4
 Sales management structure
2
 Sales management positions
 Inter departmental relations
Personal selling 5
 Objectives
 Steps
 Strategies
3
 determining sales force profile
 product &market analysis
 determining sales force size
 customer oriented selling strategies
Sales force recruitment 5
 Selection
 Training
4
 Motivation
 Compensation
 Evaluation & supervision
Sales budget 5
5  Determine sales budget
 Targets& territories
Sales Process 3
 Prospecting
 Building rapport
6  presentation
 Handling objections
 Closing the sales
 Building relationships.
Distribution logistics 9
 Elements Of Physical Distribution
 Ware Housing& Inventory Decision
7
 Transportation
 Distribution Channels& Creating Channels
 Deciding The Number & Location Of Channel Members
 Selection & Appointment Of Dealers
 Managing Dealer Network
 Dealer Relations & Dealer Motivation
 Dealer Training
 Performance Appraisal Of Dealers
Total 35
References:
1. Ingram, Sales Management: Analysis and Decision Making , Cengage Learning,
2007
2. S.A.chunawalla, “ Sales and Distribution Management” HPH
3. “Krishna .K.Havaldar and Vasant. M. Cavall”, Sales & Distribution Management, TMH,
2007.
4. “Ramneek Kapoor”, Fundamentals of Sales Management, Macmillan, 2007.
th
5. “Spiro, Stanton and Rich”, Management of a Sales Force, 7 Reprint, TMH, 2007.
6. “Vaswar DasGupta”, Sales Management: In the Indian Perspective, PHI, 2007.
7. “Richant.R.Still, Edward.W .Gundiff and Norman.A.P.Govoni”, Sales Management:
th
Decisions, Strategies and Cases, 5 edition, PHI, 2007.
MBA M 04 MARKETING RESEARCH
This course is aimed at developing the students’ awareness and understanding of

Marketing Research through examples of applications in different industrial and
business contexts
S No TOPIC NO OF
HOURS
Market Research 4
Introduction
Conceptual framework
1 Historical development
Nature, Scope, Importance,
Relationship With Other Disciplines
Consumer & Industrial Market Research,
Organization Of Market Research Department
Market research process 4
Steps In Market Research
Problem Definition,
Research Design
2 Field Work,
Data Analysis,
Report Preparation,
Characteristics Of Good Marketing Research,
Market Research Plan
Research Design 6
Exploratory research
Descriptive research
Case research design
Longitudinal/Panel Analysis,
3 Cross Sectional Analysis
Alternative Research Design
Simulation
Special Techniques Of Marketing Research
Image Research,
Omnibus
Trade Research
Experimental Design & Data Analysis 7
Concept
Use of Experimentation In Marketing Research
Limitations
Experimentation Vs Other Primary Data Collection Methods
4 Purpose & Validity,
Field Setting Vs Laboratory Setting,
Uncontrollable External Influencing Factors
Univariate Analysis
Bivariate analysis
Multivariate analysis
Product research 5
New Product Research
Idea Generation& Idea Screening
5 Concept Development & Testing,
Business Analysis,
Product Development,
Test Marketing
Commercialization
Product Life Cycle Research,
Product Mix Research
Sales control research & Advertising research 7
Sales Forecasting
Sales Analysis,
Sales Potential
Methods Of Developing Marketing Potential,
6 Direct Data Method
Corollary Data Method
Uses Of Surveys To Determine Potentials
Advertising Content research
Advertising Media research,
Advertising effectiveness research
Ethics In Marketing research 2
7 Treatment of respondents
buyers & researchers
International code of Marketing research Practice
Total 35
References
1. Churchill, Marketing Research: Methodological Foundations, Cengage Learning,
2007
2. C.N.Sontakki, “ Marketing Research”, HPH
3. Zikmund, Essentials of Marketing Research, Cengage Learning, 2007
4. “Donald.R.Cooper and Pamila.S.Schindler”, Marketing Research Concept & Cases, TMH,
2006.
th
5. “Aaker , Kumar and Daj”, Marketing Research, 7 edition, Johnwiley, 2005.
6. “G.C.Beri”, Marketing Research, TMH, 2008.
7. “S.Shajahan”, Marketing Reasearch Concepts & Practices in India, Macmillan, 2004.
th
8. “David.J.Lick and Donald.S.Rubin”, Marketing Research, 7 edition, PHI, 2007.
9.”Naresh.K.Machotra”, Marketing Research-An Applied Orientation, PHI, 2007.
10. “Parasuraman, Dhruv Grewal and R.Krishnan”, Marketing Research, Biztantra,
2007.
MBA M 05 ADVERTISING & PROMOTIONAL MANAGEMENT
The aim of the paper is to acquaint the students with concepts, techniques and give experience in the
application of concepts for developing an effective advertising & Sales promotion programme.
S No TOPIC NO OF
HOURS
Introduction to Advertising 5
Definition
Nature role of advertising in modern business world
1 Advertising & marketing mix
advertising objectives benefits
economic aspects
ethics in advertising
Advertising Business 4
The Ad manager,
2 the agency
Ad Plan,
Organization of Ad agency-basic principles,
public relations
Advertising Budget 4
3 Methods of Ad budgeting
administering the budget
Media Overview 7
Types of Media
Media selection
Media plan
Media cost &Availability,
4 matching media & market
geographical selectivity,
Media strategy
Media mix,
Media scheduling,
Advertising design 5
Advertising appeals
advertising copy visualization
5 & layout writing Ad copy in
print broadcasting
commercials
copy writing for outdoor & transit media.
Advertising Layout 3
6 Layout design & preparation Ad
effectiveness research measuring
techniques
Sales Promotion 7
7 Importance sales promotion
Sales Promotion techniques
Sponsoring events,
sales promotion through merchandising
organizing sales promotion campaign potentials
& limitations of sales promotion
Total 35
References
1. Shimp, Advertising and Promotion: An IMC Approach, Cengage Learning, 2007

2. O’ Guinn, Advertising and Integrated Brand Promotion, Cengage Learning, 2006
3. Williams. F. Arens”, Contemporary Advertising, TMH, 2006.
4. S.A.Chunawalla,” Advertising, Sales & Promotion Management” HPH
th
5. “Batra, Myers and Aaker”, Adwertising Management , 5 edition, PHI, 2007.
6. “Larry.D.Kelley and Donald.W.Jugenheimer”, Advertising Media Planning: A Brand
Management Approach, PHI, 2007.
7. “William Wells, John Burnett and Sandra Moriarty”, Advertising: Principles and
th
Practice, 6 edition, PHI, 2007.
MBA M06 RURAL MARKETING
To provide better insights into rural markets & marketing of product to rural masses
S No TOPIC NO OF
HOURS
1 Characteristics of Rural marketing 3
 Rural market definition
 Profile
 Rural consumers
 Marketing opportunities & challenges
2 Market Segmentation 3
 Basis of rural market segmentation
 Target markets
 Positioning of products for rural markets
3 Rural consumer behaviour 4
 Rural consumers
 Changing trends
 Decision making among rural consumers
 Influencing factors
4 Rural marketing mix 6
 Products & services
 Designing innovative products & services for rural
markets
5 Pricing 6
 Pricing methods for rural markets
6 Distribution
 Methods of distribution to rural markets 7
 Public distribution system
 Role of cooperative sectors
7 Promotion for Rural Markets

 Design of advertising campaign for rural masses 6
 Media choice
 Personal selling & publicity
 Impact of information technology on rural
communication
Total 35
References
1.Balram Dogra and K Arnimdev Ghuman”, Rural Marketing-concepts & practices, TMH,
2008.
nd
2. “Tej.K.Bhatia”, Advertising & Marketing, 2 edition, Macmillan, 2007.
3. “C.S.G.Krishmacharyalui and Lalitha Ramakrishnan”, Cases in rural Marketing –
an integrated approach, Pearson Education, 2006.
4. Badi and Badi, “Rural marketing”, HPH,2007.
5. Habib – Ur –Rehman. “ Rural marketing in India, HPH, 2004.
6. Krishnamoorthy.R, “ Introduction to rural marketing”, HPH,2008.
7. “ Pradeep Fashyap and siddharta Raut”, Rural Marketing book, biztantra, 2007.
8. “Sanal Kumar Velayudham”, Rural Marketing, Response Book, 2008
9. “A.K. Singh and Sathya Prakash Pandey”, Rural Marketing: Indian Perspective, New Age
International Pvt. Ltd., 2007.
MBA M07 INTERNATIONAL MARKETING
Objectives
 The course participants will become more familiar with the nature and
practices of international marketing. They should feel equally confident to be able to
distinguish international marketing mechanics from the domestic marketing models
and approaches.
 They would be far more equipped to design and participate in designing an
international marketing strategy.
 The spin-off benefits to the participants should be to develop in them a right
attitude, inject enthusiasm and hone their interactive ability as they address the
issues and challenges of operating in the international markets.
Topics
S No TOPIC NO OF
HOURS
1 Introduction to International Marketing 6
International Marketing as a Global Concept.
International Marketing Environment
Preparing for international Marketing Strategies
Analyzing International Marketing Opportunity.
International Market Segmentation.
2 International Marketing Mix 5

International Research and Segmentation
Developing Global Products and Pricing
International Promotion and Advertising
International Distribution Systems
3 The Indian Export Scenario 6
The Export Import Scene in India
Import-Export Policy
Export Documentation
Export Procedure
International Technology Transfer and Counter Trade
Insurance, Risk and Profit Opportunities in Handling
Foreign Exchange.
4 International Market Options 9

International Market Entry Operations and Strategies.
International Product Policies.
International Pricing Decisions.
Strategies for India’s Internationalization.
Indian Multinationals Abroad.
International Marketing of Commodities.
International Contracting..
Technology Marketing
Counter Trading
5 International Marketing Planning 4
Managing Systems for International Marketing
Reflection and Evaluation of the Endeavours
6 Case Studies 4
Total 35
References
1. Czinkota, International Marketing, Cengage Learning, 2006

2. Doole, International Marketing Strategy, Cengage Learning, 2007
MBA M08 RETAIL MANAGEMENT

1 Introduction 8
Definition and scope of Retailing
Retailing Scenario – Global / India
Prospects of Retailing in India
Key Drivers of Retailing in India
Growth of Organized Retailing in India
Size of Retailing in India
Challenges to Retail Development in India
Economic Significance of Retailing
Opportunities in Retailing
Retail management decision process
Global Retail market
2 Retail Models and Theories of Retail Development 7

Business Models in Retail
Theories of Retail Development
Concept of life cycle in Retail
Airport Retailing
Services Retailing
Retailer characteristics
Food Retailers
General Merchandise Retailers
Nonstore Retail Formats
3 Organization Structure and HRM in Retail 6

Retail Organization Structure
Retail Organization Design Issues
Identifying various roles in the organization
Recruitment & selection
Training & Motivation
Performance Evaluation
Trend in Retail Human Resource Management
4 Retail Market Segmentation 6
Criteria for Evaluating market segment
Approach for segmenting market
Selection of Promotion mix
Market Targeting
Customer Profile
Market Segmentation in India
5 Strategy and Planning 5

Need for studying consumer behaviour
Factors influencing retail shoppers
Customer decision making process
Retail Franchising
Concept of Branding
International Franchising
Retail store locations
6 Case Studies 3
References

Publishing
1 Chetan Bajaj, Nidhi Retail Management Oxford University 2005
V Srivastava Press
2 Suja Nair Retail Management HPH 2007
3 Dunne Retailing Cengage Learning 2007
4 Swapna Pradhan Retailing Management Tata McGraw Hill 2007
Test & Cases
5 Gibson G. Vedamani Retail Management Jaico Publishing 2004
House
6 Barry Berman & Retail Management: A PHI 2007
Joel R .Evans Strategic Approach
7 Michael Levy & Barton Retailing Management Tata McGraw Hill 2007
A Weitz
8 Jim Dion Retail Business Jaico Publishing 2006
Ted Topping House
MBA M09 MARKETING CHANNELS
Objectives
 To Acquaint the Students with the Channel Functions in Marketing and the Related
Decision Making Aspects.
 Channels are the places where marketing thought, concepts and plans meet with the
realities of the commercial world. Channels are the places where “action marketing“
happens and channels are the life bloods of the companies, markets and nations.
 To provide an in depth, colorful picture and understanding of marketing channels
 To expose marketing techniques to identify and work on channel problems
 To motivate, encourage and assist students to develop their own indigenous decision
making skills
 To assist students to develop a balanced view of in between the realms of marketing
theory and practice.
S No TOPIC NO OF
HOURS
1 An overview of marketing channels 6
Concept of channel.
Channel operators
Marketing Channel Concepts
The Channel Participants
The Environment of Marketing Channels
Behavioral Processes in Marketing Channels
Environmental analysis for marketing
2 Marketing Channels: Structure and Functions 6
 Retailing
 Wholesaling
 Physical Distribution.
 Channel Management.
 Channel Communication
3 Channel design 8
Domestic and international channels.
Channel design and channel conflicts.
Channel policies and channel strategies
Dealers, distributors. Criteria to qualify dealer/distributors.
Negotiating for dealer/distributorship rights.
Pricing policies. Domestic and international pricing
Concept of channel metrics.
4 Strategy in Marketing Channels 6

Selecting the Channel Members
Target Markets and Channel Design Strategy
Motivating the Channel Members
Product Issues in Channel Management
Pricing Issues in Channel Management
Promotion through the Marketing Channel
Logistics and Channel Management
5 Trends in Marketing Channels 6
Evaluating Channel Member Performance
Electronic Marketing Channels
Direct Selling and Direct Marketing Channel Systems
Marketing Channels for Services
International Channel Perspectives
6 Case Studies 3
Total 35
References
1. Rosenbloom, Marketing channels, Cengage Learning, 2007

MBA M10 CONSUMER BEHAVIOUR
S No TOPIC NO OF
HOURS
1 INTRODUCTION 5
consumer behaviour – concepts – dimensions of
consumer behaviours – application of consumer
behaviour knowledge in marketing decisions –
approaches to the study of consumer behaviour
2 CONSUMER AS AN INDIVIDUAL 6
Consumer needs and motives – personality and
consumer behavior – consumer perception – learning –
consumer attitudes – attitude formation and change –
communication and persuasion – self image – life style
analysis.
Key Determinats of Buyer Behaviour and a Framework of Buyer
Behaviour
3 CONSUMERS IN THEIR SOCIAL AND CULTURAL 5
SETTINGS
Group dynamics and consumer reference groups –
Family – Social class cultural and sub-cultural aspects – cross
cultural consumer behaviour.
4 CONSUMER DECISION PROCESS AND POST- 9

PURCHASE BEHAVIOUR
Personal influence and opinion leadership – diffusion of

innovations – consumer decision – making process –
models of consumer decision process – Nicosia- Howard Sheth
and Engel-Kollat model- post purchase behaviour
– Consumer expectation and satisfaction – managing
dissonance – consumer loyalty–types of loyalty
programmes.
5 7
ADDITIONAL DIMENSIONS
Consumerism – consumer protection – difficulties and challenges

in predicting consumer behaviour – online consumer behaviour –
organizational and industrial buyer behaviour – consumer
behaviour in Indian context – emerging issues.
6 3
Case Study in Consumer behaviour
35
Total
References
1. Assael, Consumer Behaviour, Cengage Learning, 2007

2. C.N.Sontakki, “ Consumer Behaviour”, HPH, 2006
3. S.A.Chunawalla, “ Commentry On Consumer Behaviour’, HPH, 2005
4. Blackwell, Consumer Behaviour, Cengage Learning, 2007
5. Leon G. Schiffman, Leslie Lazar Kanuk, “Consumer Behaviour”, Pearson
Education, New Delhi, 2006.
6. David L.Loudon, Albert J Della Bitta, “Consumer Behaviour”, McGraw Hill, New
Delhi 2005.
7. Jay D. Lindquist and M.Joseph sirgy, “Shopper, buyer & consumer Behaviour,
Theory and Marketing application”, Biztantra Publication, New Delhi 2005.
8. Sheth Mittal, “Consumer Behaviour A Managerial Perspective”, Thomson Asia
(P) Ltd., Singapore, 2005.
9. K.K.Srivastava, “Consumer Behaviour in Indian Context”, Goal Gotia Publishing
Co, New Delhi 2004.
10. S.L. Gupta & Sumitra Pal, “Consumer Behaviour an Indian Perspective”, Sultan
Chand, New Delhi 2001.
11. Ms.Raju, Dominique Xavedel, “Consumer behaviour, Concepts Applications and
Cases”, Vikas publishing house (P) Ltd., New Delhi – 2004.
12. Henry Assael, Consumer behaviour strategic approach Biztantra, New Delhi,
2005.
Syllabus System Elective Courses
MBA S01 - DATA WAREHOUSING AND DATA MINING
Objectives
 Identify the use of data warehousing and data mining in different business
applications
 Identify the different data warehouse architectures and data warehouse models
 Recognize the various data mining techniques.
 Know how the data mining is useful in an e-commerce environment.
S.No Topic No. of

Hours
1 Introduction and general principle 5
 On-line Transaction Processing (OLTP)
 Data Warehouse (DW) architecture fundamentals, Data
Mart
 Approaches to architecture, Top-down, centralized,
Bottom-up, Architected
2 Data Warehouse process 8

 Technical and business Meta Data
 Meta Data process
 Data Warehouse Design
 Star and Snowflake schemas
 Online Analytical Processing (OLAP) architecture
 Multidimensional Database (MDD), Data cubes
 ROLAP data model
 MOLAP data model, Logical Models for
multidimensional information
 Conceptual Models for multidimensional information
 Query & Reporting, Executive Information Systems
(EIS), Data Warehouse and business strategy
3 Data Mining (DM) 3

 Fundamental concepts, Architectural aspects of
Data Mining
 Data Mining techniques
 Data Mining issues and challenges
4 Business Context of Data Mining 3
 Data Mining for process improvement, Data Mining as
a research tool
 Data Mining for marketing, Data Mining for customer
relationship management
5 Association Rules 3
 Introduction and overview, Discovering Association
Rules
 A priori algorithm, Partition algorithm, Incremental
algorithm
 Border algorithm, Association rules with item
constraints
6. Classification and Clustering 3

 Introduction, Clustering Paradigms, Partitioning
Algorithm
 K-means clustering algorithm, Hierarchical clustering
 Fuzzy c-means algorithm, Categorical clustering
Algorithm
7 Data Mining Tools 5

 Decision Trees
 Neural Networks
 Genetic Algorithms
 Rough Sets and Fuzzy Logic
8 Advanced Mining Techniques 6

Web mining (Web content mining, Web usage Mining, Web
structure mining) and mining for e-business, text mining etc. DW
and DM Applications
Business Intelligence, Customer Relationship Management with
case studies
Total 35
References
1. Soman, Inside into Data Mining, PHI, 2007
MBA S02 ENTERPRISE RESOURCE PLANNING
Objectives
The course aims to provide an understanding of the issues involved in design and
implementation of ERP systems. It focuses on the cross-functional processes and
integration of events/transactions across different functional areas in organizations. On
completion of the course, it is expected that the student would be able to demonstrate :
 An understanding of the architecture of the ERP systems.
 The understanding of ERP models and information flows underlying the ERP
softwares.
 How integration works in an enterprise system, and the linkages with
organizational processes.
 The basic principles and issues behind the ERP system design and
configuration.
 Understanding of issues involved in ERP implementation.
S.No Topic No. of

Hours
1 Introduction to ERP Systems 5
ERP an overview, Enterprise an overview
ERP as Integrated Management Information System Evolution
of ERP, Benefits of ERP. ERP vs Traditional Information
Systems, Advantages of ERP
MRP II model and organizational processes
2 The business modules in an ERP package, finance, 5
manufacturing, human resource, plant maintenance, materials
management, quality management, sales and distribution.
3 Business Process Reengineering- need and challenges, 5

Management concerns about BPR. BPR to build business
Model for ERP
Basic Constituents of ERP, Selection criteria for ERP Packages.

Procurement process for ERP Package, Features
of various modules of ERP
4 Overview of ERP packages – PEOPLE SOFT, SAP-R/3, 8

BAAN IV, MFG/PRO, IFS/AVALON, ORACLE-FINANCIAL,
Survey of Indian ERP Packages regarding their Coverage,
performance & Cost
Top Management concerns and ERP systems
Extended ERP (ERP II)/Advanced Planning Systems
5 ERP implementation 6
ERP – Implementation – lifecycle, implementation
Methodology, hidden costs in implementation, organizing the
implementation, vendors, consultants and users-project
management and monitoring.
Issues in customizing ERP systems for organizations
Issues in utilization enhancement.
ERP Implementation- issues, Role of Consultants, Vendors, Users,
Need for training, customization. Comparison between different ERP
packages
6. Future directions in ERP – Introduction, new markets, new 3

channels, faster implementation methodologies, web enabling market
snap shot.
7 ERP Case Studies in HRM, FINANCE, PRODUCTION, 3
MATERIALS, SALES & DISTRIBUTION
Total 35
References
1. Enterprise Resource Planning – C.S.V.Murthy, HPH, 2006

2. Enterprise Resource Planning – Alexis Leon, Tata McGrew Hill, 1/e, 2003
3. Enterprise Resource Planning – Concepts and Practices by Vinod
Kumar Garg & N K Venkatakrishna, PHI
4. Enterprise Resource Planning by S Sadagopan – PHI
5. Monk, Enterprise Resource Planning, Cengage Learning, 2007
MBA S03 - SOFTWARE PROJECT MANAGEMENT
Objectives
Over the years several systematic techniques have evolved for software development. These
techniques are used now in almost all-modern software development efforts. These
techniques provide systematic ways of doing requirements specification, design, coding, testing
maintenance, and project management.
 Expose the students to systematic software development techniques
 The students at the end of the course be able to specify, and decompose large problems
into smaller logically coherent pieces.
 The students would be familiar with structured analysis and design, and object oriented
design
 The students would be exposed to software project management techniques.
S.No Topic No. of

Hours
1 Introduction 5
Definition of software development and explain why it is
important.
Concept of a software product and the attributes of well
engineered software.
Basic activities of the software development processes. Generic
view of software development
Stakeholder in Software Project, Software Product, resources, quality
and cost
Problems related to software projects
2 Overview of Project Planning and Evaluation 7

Steps in project planning; Defining scope and objectives; work
breakdown structure; Deliverables and other products; time, cost,
and resource estimation; Alternatives in planning
Strategic assessment; Technical assessment; Cost-benefit

analysis; Cash flow forecasting; Cost-benefit evaluation
techniques; Break-even analysis; Risk evaluation
3 Software Effort Estimation 5

Problem in software estimation; Effort estimation techniques;
Expert judgement; Estimation by analogy; Delphi technique;
Algorithmic methods; Top-down and bottom-up estimation;
Function point analysis; Object points; COCOMO model.
4 Risk Analysis and Management 8

Nature and categories of risk in software development; risk
Identification; Risk assessment; Risk mitigation, monitoring, and
management; Evaluating schedule risk using PERT.
Recourse Allocation
Nature of project resources; Identifying resource requirement
of activities; Allocating and scheduling resources; cost of
resources; Standard, planned, and actual cost; Cost variance;
time-cost trade-off.
Project Tracking and Control

Measurement of physical and financial progress; Earned
value analysis; Status reports; Milestone reports; Change
control.
5 Contract Management 5
Outsourcing of products and services; Types of contracts; Stages
in contract placement; Terms of contract; Contract monitoring;
Acceptance testing
Configuration Management
Configuration management process; Software configuration items;
Version control; change control; Configuration audit; Status
reporting.
6 Software Maintenance 5
corrective maintenance
adaptive maintenance
effective maintenance
preventive maintenance
Software Reuse
Total 35
References
1. SchwaIbe, IT Project Management, Cengage Learning, 2006

2. Bob Hughes and Mike Cotterell, “Software Project Management”, Third Edition
2002, McGraw-Hill
3. Pankaj Jalote, “Software Project Management in Practice”, 2002, Pearson
Education Asia.
4. Roger S. Pressman, “Software Engineering: A practitioner’s Approach”, Fifth
Edition 2001 McGraw-Hill
5. Robert T. Futrell, Donald F. Shafer, and Linda I.. Shafer, “Quality Software
Project Management” 2002, Pearson Education Asia.
6. Ramesh Gopalaswamy, “Managing Global Software Projects”, 2003, Tata
McGraw-Hill
MBA S04 - Software Quality Management
S.No Topic No. of

Hours
1 Concepts and Overview: Concepts of Software Quality, 8
Quality Attributes, Software Quality Control and Software
Quality Assurance, Evolution of SQA, Major SQA activities,
Major SQA issues, Zero defect Software.
The Relationship of Assurance to the Software Life-Cycle, SQA
Techniques.
Tailoring the Software Quality Assurance Program: Reviews,
Walkthrough, Inspection, and Configuration Audits
2 Quality Systems 8
Quality Management Systems
o ISO 9000:2000
o Six Sigma
o CMMI
o PCMM
o TQM for software quality
o CMMI Implementation methodology
3 Configuration Management: Maintaining Product Integrity, 8

Change Management, Version Control, Metrics, Configuration
Management Planning.
Error Reporting: Identification of Defect, Analysis of Defect,
Correction of Defect, Implementation of Correction,
Regression Testing, Categorization of Defect, Relationship of
Development Phases.
Trend Analysis: Error Quality, Error Frequency, Program Unit
Complexity, Compilation Frequency.
4 Quality Management System 8

Software Metrics Software
Economics Function Point
analysis Software
Reliability Software
Auditing
5 Case Studies in Software Quality 3

Total 35
References
1. Gillies, Software Quality: Theory & Practice, Cengage Learning, 2008

MBA S05 - DECISION SUPPORT SYSTEMS
The objective of the course is to provide an understanding of Decision Support System

for Management decisions. The prerequisite for the course is knowledge of MIS. Every day
managers must make countless decisions that affect them, their work groups, and the
organization as a whole. Making decisions are often the most difficult part of a manager
is responsibilities. This course deals with concepts, methods, applications of decision
modeling to address various business issues. The basic objective of this course is to provide
with an understanding of the key technical and managerial issues in the effective development
and use of decision support systems in organizations. While highly effective decision support
systems using traditional approaches and tools will be discussed, the focus of this course will
be advanced techniques and tools to support decision making process.
S.No Topic No. of

Hours
1 Managerial decision making and information systems 6
Decision- Making and Computerized support- Management

support systems : an overview , decision-Making Systems,
Modeling, and Support
Requirement for decision support for decision making and other
executive work, Human decision making heuristics and bounded
rationality, Types of Decision Support Systems
2 DSS architecture, Decision modeling and analysis, Decision 5

Support Developments, Executive Information Systems, Data
warehousing, access, analysis, mining and visualization
3 Deterministic Models: Models Required to Cope With 8

Uncertainty, Probabilistic Models and Fuzzy Sets, Fuzzy
DSS and Fuzzy Expert DSS.
Application of DSS to Some Functional

Areas of Management
Like Finance, Marketing, Production
Planning and Control Etc.
Non-Optimising Models of DSS, Simulation Techniques

and Monte- Carlo Methods.
4 Group Decision Support Systems 7
Intelligent Decision support systems
 Knowledge-based decision support systems
 Knowledge acquisition and validation
 Knowledge representation
 Inference techniques
Decision Making Under Uncertainty
 Understanding risk in making decisions
 Managerial risk taking and organizational decision
making
 Modeling uncertainty
5 Advanced Techniques 6
 Neural Network fundamentals
 Neural Network Architecture
 Simple Neural Network applications
 Genetic Algorithm
 Fuzzy Logic
 Fuzzy Sets in decision making
 Intelligent software agents and creativity
 System integration and future of DSS.
6 Application of DSS: Technical Feasibility and Financial 3

Viability of DSS. Advantages and Limitations of DSS –
Contemporary practices.
Case Studies in any one functional area
Total 35
References
 Efraim Turban, Jay E. Aronson, Ting-Peng Liang: DSS and Intelligent Systems, PHI &
Pearson Education, 2007.
 Macllah: Decision Support Systems and Data Warehousing, Tata McGraw-Hill ,
2003.
 Stevenson, Introduction to Management Science, 1/e, Tata McGraw-Hill , 2007.
 James A Obrien, george M Marakas: Management Information systems, 7/e, Tata
McGraw-Hill, 2007.
MBA S06 - SOFTWARE TESTING
Course Objectives
 Understand the theoretical aspects of software testing

 Demonstrate the knowledge of the existing testing methods
 Demonstrate the knowledge of static and dynamic analysis methods
 Demonstrate the knowledge of applying testing and analysis methods in software
development and maintenance
S.No Topic No. of

Hours
1 Introduction to software testing and analysis 5
What is software testing and why it is so hard?, Error, Fault,
Failure, Incident, Test Cases, Testing Process, Limitations of
Testing, No absolute proof of correctness
2 Specification-based testing techniques 9
Code-based testing techniques
Functional Testing:
Boundary Value Analysis, Equivalence Class Testing,
Decision Table Based Testing, Cause Effect Graphing
Technique.
Structural Testing:
Path testing, DD-Paths, Cyclomatic Complexity, Graph
Metrics, Data Flow Testing, Mutation testing.
3 Testing Activities: 8
Unit Testing, Levels of Testing, Integration Testing, System
Testing, Debugging, Domain Testing.
Object Oriented Testing:
Issues in Object Oriented Testing, Class Testing, GUI Testing, Object
Oriented Integration and System Testing
Regression Testing, Slice based testing, OO-oriented testing and
Model-based testing
4 Testing Tools: 5
Static Testing Tools, Dynamic Testing Tools, Characteristics
of Modern Tools.
Automated Testing Tools
5 Case Studies in Software Testing 3

Total 35
References:
1. Graham, Foundations of Software Testing, Cengage Learning 2007

2. William Perry, “Effective Methods for Software Testing”, John Wiley & Sons, New
York, 1995.
3. Cem Kaner, Jack Falk, Nguyen Quoc, “Testing Computer Software”, Second
Edition, Van Nostrand Reinhold, New York, 1993.
4. Boris Beizer, “Software Testing Techniques”, Second Volume, Second Edition, Van
Nostrand Reinhold, New York, 1990.
5. Louise Tamres, “Software Testing”, Pearson Education Asia, 2002
6. Roger S. Pressman, “Software Engineering – A Practitioner’s Approach”, Fifth
Edition, McGraw-Hill International Edition, New Delhi, 2001.
7. Boris Beizer, “Black-Box Testing – Techniques for Functional Testing of Software and
Systems”, John Wiley & Sons Inc., New York, 1995.
8. K.K. Aggarwal & Yogesh Singh, “Software Engineering”, New Age International
Publishers, New Delhi, 2003.
9. Marc Roper, “Software Testing”, McGraw-Hill Book Co., London, 1994.
10. Gordon Schulmeyer, “Zero Defect Software”, McGraw-Hill, New York, 1990.
11. Watts Humphrey, “Managing the Software Process”, Addison Wesley Pub. Co.
Inc., Massachusetts, 1989.
12. Boris Beizer, “Software System Testing and Quality Assurance”, Van Nostrand
Reinhold, New York, 1984.
13. Glenford Myers, “The Art of Software Testing”, John Wiley & Sons Inc., New York,
1979.
MBA S07 - KNOWLEDGE MANAGEMENT SYSTEM
The objective of the course is to provide the basics of the emerging area of Knowledge
Management to students. To Acquaint the Students with the Developments, Techniques and
Tools in the emerging area of Knowledge Management, and how a knowledge based organisation
can plan, design and implement a Knowledge Management System to support
its business strategy and derive competitive advantage.
S.No Topic No. of

Hours
1 The Knowledge Economy: Leveraging Knowledge, Data- 6
Information-knowledge- Wisdom relationship, organizational
knowledge, characteristics and components of organizational
knowledge.
Drivers of Knowledge Management, Creating the Knowledge

Edge, Knowledge Management Road Map and Leveraging
existing Infrastructure
2 The Knowledge Society: Building knowledge societies, Indian 5
knowledge root, the Beginning of knowledge and the Grey
Revolution. The knowledge vision and the organizational strategy.
3 Knowledge Management and Information Technology: Role 6

Information Technology in Knowledge Management Systems,
Knowledge Management tools, Creative effective Knowledge
Management Systems through Information Technology, ERP and
BPR
4 Future of Knowledge Management and Industry perspective: 5
Companies on the road to knowledge management, Knowledge
Management in Manufacturing and service industry, challenges and
future of Knowledge Management
5 The Knowledge Process: Universal appeal, Stages of KM 7
Process, Knowledge, Capital vs physical capital, Implementation of
Knowledge Management: Discussion on Roadblocks to success, 10-
step KM Road Map , Business Intelligence and Internet platforms,
web Portals, Information Architecture: A three-way Balancing Act,
KM ,the Indian experience, Net Banking in India.
6 Designing the KM Infrastructure, Aligning Knowledge 6

Management and Business Strategy, Conducting the
Knowledge Audit and Analysis.
Designing the KM Team & The Reward Structures Designing,
Developing and Deploying The KM System Measuring the
Performance of Knowledge Work.
KM Case study
Total 35
References
 Barnes, Knowledge Management systems, 1/e, Cengage Learning , 2006.

 A. Thothathri Raman, Knowledge Management, First Edition, Excel Books, New
Delhi, 2004.
 Dr.B.Rathan Reddy, “Knowledge Management “ HPH, 2006
 Awad, Knowledge Management, Pearson Education, 2007.
 Mattison, Web Warehousing & Knowledge Management, Tata McGraw-Hill,
2007
 Tiwana, The Knowledge Management tool kit: Practical techniques for
building a knowledge management systems, 2/e, Pearson Education, 2006.
 Harish Chandra Chaudhary, Knowledge Management for competitive
advantage, first edition, Excel Books,New Delhi, 2005.
 Warier, Knowledge Management, Vikas Publishing House, 2007
 Sislop, Knowledge Management, Oxford University Press, New Delhi, 2007
 Debowski, Knowledge Management, Wiley Student Edition, Wiley India, 2007
 P. David Jawahar Ramesh Venkatraman, Perspectives of HR and IT
Management First Edition, Excel Books, New Delhi, 2007.
 Harvard Business Review on Knowledge Management – 1998, Harvard Business
School Press, Boston.
 Prusak L., and T. Davenport; “Working Knowledge : How Organizations Manage
What They Know”; Harvard Business School Press, Boston. 1998.
 Irma Becerra-Fernandez et al , “Knowledge management-Solutions &
Technologies” Pearson Education, Singapore Pte. Ltd.
 Madanmohan Rao, “Knowledge management Tools & Techniques’ Elsevier
Butterworth Heinemann
 Elias M Awad & Hassan M.Ghaziri, , “Knowledge management’ Prentice Hall
Publications, New Jersey
MBA S08 e-BUSINESS
The objective of the course is to provide students with a good knowledge of e- commerce
and e-business principles and practices.
This course will provide the students with an analytical and technical framework to
understand the emerging world of e-Business. e-Business poses both a challenge and
an opportunity for managers. As a matter of competitive necessity, savvy managers must
gain an understanding of the rapidly changing technology and business models. They need to
develop a basic understanding of how electronic business differs from "real" business
settings. They also need to acquire a handson knowledge of the underlying technological
infrastructure in order to have a clear idea of the business and organizational possibilities
inherent in these developments. This course will attempt to
fill this need. At the end of this course, the student will be capable of
 Evaluating the opportunities and risk factors involved in conducting e-Business.
 Identifying organizational processes and relationship that may have value added through the
application of an e-business strategy.
 Assisting in the incorporation of an e-business strategy into the organization's goals
and objectives.
 Understanding the current state of e-business and the possible advantages and
disadvantages of an e-business strategy.
 Aiding in the development of managerial e-business tactics and objectives for the
organization's supply chain management functions.
 Exploring and explaining the legal and international implications of conducting e- Business.
 Analyzing and evaluating how the Internet, e-business technologies, and e- business
concepts can assist an organization realize its goals and objectives.
S.No Topic No. of

Hours
1 e-Business Strategy and Models: e-Business –elements, roles 7
and their challenges, e-Business requirements & its impact,
Inhibitors of e-business, e-Business-Strategy, Business
Models and e-Business Models
e-Business Architecture and Enabling technologies
e-Business Infrastructure
e-Business Design, Capacity Planning, Performance Modeling
e-CRM
2 e-Markets: Functions, e-Markets vs Traditional Market, effects 6
of e-Markets, e-Markets success factors, e-Markets
Technology solutions
e-Procurements: The purchasing process, Developments in

purchasing, IT and Purchasing, e-procurement-Models,
Components, Auctions , e-Procurement solutions and e-SCM
3 e-Business strategy into action, Challenges, e-Transition 4

Business Plan Presentation and Demonstration "Materializing
e-Business : From idea to realization".
4 Security and Reliability for e-business: Reliability and Quality 5
considerations, Quality requirements, Risk Management,
Trust, e-business risks, e-Business security, realizing a
secure e-Business infrastructure
5 Approaches to Middleware: Middleware, Messaging, Remote 5

Procedure calls (RPC), Remote Method Invocation (RMI),
Message Oriented Middleware (MOM)
Enterprise information systems and legacy enterprise assets,
Strategies for modernizing legacy systems
6 Enterprise application and e-business Integration: overview of 4
Enterprise application and e-business Integration, topologies for
integration
7 e-business Solutions and Protocols: Concept of software and 4
web services, web services- Types, characteristics, service-
oriented architecture, technology stack, Standards, Required
business standards and protocols. Review of applicable IT Laws
* Case Studies and Web exercises
Total 35
References
1. Napier, Creating a winning e-business, 2/e Cengage Learning, 2007

2. Dr.C.S.Rayudu, e-commerce and e- Business, 1/e, Himalaya Publishing House,
2007.
3. Michael P.Papazoglou & Pieter M.A. Ribbers, e-Business, 1/e, WILEY
– India, 2006.
4. Kalakota, e-business2.0 : Roadmap for success, Pearson Education, 2006
5. Kamalesh K Bajaj & Debjani Nag: E-Commerce, the Cutting Edge of Business- Tata
McGraw-Hill, 2006.
6. Canzer, e-business and e-commerce, 1/e. Biztantra, 2005.
7.
8. Schneider, Elecrtonic Commerce, 7/e Cengage Learning, 2007.
9. Joseph, e-commerce, 2/e, Prentice-Hall India , 2006.
10. Elias M.Awad: Electronic Commerce from vision to fulfillment, 3/e, Prentice-Hall
India & Pearson Education, 2006.
MBA S09 Advanced Database Management System
S.No Topic No. of
Hours
1 Relational Databases 6
Integrity Constraint revisited: Functional, Muiltivalued and Join
Dependency, Template Algebraic, Inclusion and Generalised
Functional Dependency, Chase Algorithms
Query Processing and Optimization: Valuation of Relational
Operations, Transformation of Relational Expressions, Indexing and
Query Optimization, Limitations of Relational Data Model, Null
Values and Partial Information.
2 Deductive Databases 3
Datalog and Recursion, Evaluation of Datalog program,
Recursive queries with negation.
3 Objected Oriented and Object Relational Databases 6

Modeling Complex Data Semantics, Specialization,
Generalization, Aggregation and Association, Objects, Object
Identity, Equality and Object Reference, Architecture of Object
Oriented and Object Relational Databases
Case Studies: Gemstone, O2, Object Store, SQL3, Oracle xxi, DB2
4 Parallel and Distributed Databases 6

Distributed Data Storage – Fragmentation & Replication,
Location and Fragment Transparency Distributed Query
Processing and Optimization, Distributed Transaction
Modeling and concurrency Control, Distributed Deadlock,
Commit Protocols, Design of Parallel Databases, Parallel Query
Evaluation.
5 Advanced Transaction Processing 4

Nested and Multilevel Transactions, Compensating
Transactions and Saga, Long Duration Transactions, Weak
Levels of Consistency, Transaction Work Flows, Transaction
Processing Monitors.
6 Active Database and Real Time Databases 6

Triggers in SQL, Event Constraint and Action : ECA Rules,
Query Processing and Concurrency Control, Compensation and
Databases Recovery
Image and Multimedia Databases

Modeling and Storage of Image and Multimedia Data, Data
Structures – R-tree, k-d tree, Quad trees, Content Based
Retrieval : Color Histograms, Textures, etc., Image Features,
Spatial and Topological Relationships, Multimedia Data
Formats, Video Data Model, Audio & Handwritten Data,
Geographic Information Systems (GIS)
7 WEB Database 4
Accessing Databases through WEB, WEB Servers, XML
Databases, Commercial Systems – Oracle xxi, DB2.
Total 35
References
th
1. Elmarsi, “Fundamentals of Database Systems”, 4 Edition, Pearson Education
2. R. Ramakrishnan, “Database Management Systems”, 1998, McGraw Hill
International Editions
th
3. Date, “Introduction to Database System”, 7 Edition
4. S. Abiteboul, R. hull and V. Vianu, “Foundations of Databases”, 1995, Addison – Wesley
Publishing Co., Reading Massachutts
5. W. Kim, “Modern Database Systems”, 1995, ACM Press, Addision – Wesley,
6. D. Maier, “The Theory of Relational Databases”, 1993, Computer Science Press, Rokville,
Maryland
MBA S10 Network Management and Information Security
Objectives
Enhancing understanding of the:

 Types of risk and types of controls available to counter them
 Cryptology and encryption theory and practice
 Technical controls for risks in networks and e-mail
 Legal, moral and ethical concerns in Risk Management
S.No Topic No. of

Hours
1 Introduction 5
Classical security Techniques and Computer Network Security
Concepts. Confidentiality and Security, Security Policy and
Operations Life Cycle, Security System Development and
Operations
2 Secure Networking Threats 5
The Attack Process. Attacker Types. Vulnerability Types.
Attack Results. Attack Taxonomy. Threats to Security:
Physical security, Biometric systems, monitoring controls, and Data
security and intrusion and detection systems.
3 Encryption Techniques 7
Conventional techniques, Modern techniques, DES, DES
chaining, Triple DES, RSA algorithm, Key management.
Message Authentication and Hash Algorithm, Authentication
requirements and functions secure Hash Algorithm, Message digest
algorithm, digital signatures. AES Algorithms.
4 Designing Secure Networks 8

Components of a Hardening Strategy. Network Devices. Host
Operating Systems. Applications. Appliance-Based Network
Services. Rogue Device Detection, Network Security
Technologies The Difficulties of Secure Networking. Security
Technologies. Emerging Security Technologies General
Design Considerations, Layer 2 Security Considerations. IP
Addressing Design Considerations. ICMP Design
Considerations. Routing Considerations. Transport Protocol
Design Considerations
5 Network Security Platform Options 5

Network Security Platform Options. Network Security Device
Best Practices, Common Application Design Considerations.
E-Mail. DNS. HTTP/HTTPS. FTP. Instant Messaging.
IPsec VPN Design Considerations

VPN Basics. Types of IPsec VPNs. IPsec Modes of Operation and
Security Options. Topology Considerations. Design
Considerations. Site-to-Site Deployment Examples.
6 Access Control 5
File Protection, Virus Protection, Security Protocols,
Identification and Authentication, Network Security, Email
Security, Intrusion Detection, Audit Trails and Audit Reduction
References
1. Sean Convery, “ Network Security Architectures, Published by Cisco Press, First

Ed. 2004
2. Krawetz, introduction to Network Security, Cengage Learning, 2007
3. William Stalling “Cryptography and Network Security” Pearson Education
4. Charels P. Pfleeger “Security in Computing” Prentice Hall
5. Jeff Crume “Inside Internet Security” Addison Wesley
MBA S11 MULTIMEDIA TECHNOLOGY
S.No Topic No. of

Hours
1 Introduction: 7
Concept of Multimedia ,Media & data stream, main properties
of multimedia system , Data stream characteristics &for
continuous media Multimedia Applications, Hardware
Software requirements, Multimedia products & its evaluation.
2 Components of multimedia: 8
Text, Basic sound concepts , MIDI , Speech ,Basic concept of
Images ,Graphics format ,Overview of image processing
,Basic concepts of Video & animation, Conventional system,
Transmission, Enhanced system ,High Definition system
,Computer based animation ,.Design & Authoring Tools,
Categories of Authority Tools, Types of products
3 Data Compression 6
Coding requirement ,Source , entropy, hybrid coding, JPEG, MPEG
Text compression using static Huffmann technique,
Dynamic Huffmann Technique, Statistical coding techniques
Computer Technology
Hybrid system, digital system
4 Optical Storage Media 6
Video Disk and other WORMS, Compact Disk Digital audio
,Advantage of CD-DA ,Frames tracks blocks of CD-DA,CD-
ROM ,Further CD-ROM based developments, Principles of
CDWO ,Prospects of CD technologies
5 Virtual Reality 6
Introduction to Virtual reality & Virtual reality Systems,
Related Technologies: Tele-operation & Augmented reality system
VRML Programming, Domain Dependent Application like
Medical, Visualisation, Visibility computation, Time Critical
rendering, Image based VR system
Case Studies 2
References
1. David Hillman, “Multimedia Technology & Applications”, Galgotia Publications.

2. Steinmetz “Multimedia Computing Communication and Application” Pearson
Edn.
3. John Vince “virtual Reality Systems” Pearsn Education
4. Andleigh and Thakarar “Multimedia System Design” PHI
5. Nigel Chapman & Jenny Chapman, “Digital Multimedia”, Wiley Publications.
6. D.P. Mukherjee, “Fundamentals of Computer Graphics and Multimedia”, PHI.
Syllabus Finance Elective Courses
MBA F01 CORPORATE VALUATION & TAXATION
The primary objective of this course is to familiarize the students with relevant
provisions of taxation laws. To provide necessary inputs to handle real life business
problems efficiently using appropriate concepts of taxation laws.
S.No Topic No of Hours

1 Basis of Valuation 7
 Principles & Techniques
 Asset Valuation
 Earnings Valuation
 Cash Flow Valuation
 Other Valuation basis
2 Assets & Liabilities Valuation 10
 Fixed Assets Valuation
 Inventories Valuation
 Investments Valuation
 Share Valuation
 Option Valuation
 Good will Valuation
 Patent & Copyright Valuation
3 Central Excise 5
 Scope & basis of duty
 Classification & Valuation of goods
 Basis Procedures, Export, SSI, Job Work
 Assessments, Refund & Exemptions
4 Central Sales Tax 5
 Introduction& Scope
 Inter- State Sale
 Sale in course and import of export
5 VAT Act 4
 Introduction & Features
 Procedures
 Filling & returns
6 Customs law 4
 Basic Concepts & Types
 Levy, Exception & Collection of Customs
 Duty Draw back
35
References
1. Direct Tax – Lal & Vashisht – Pearson Ed. 28E.
2. Vinod Singhania- Students Guide to Income Tax – Taxman Publications
3. How to deal with VAT- Kul Bushan – Pearson Education/PHI, 1/e, 2004
4. Income Tax Law & Practice, Mahesh Chandra & Shukla – Pragathi
Publications
MBA F02 FINANCIAL DERIVATIVES
The course aims to develop an understanding of the importance of financial derivatives and the
institutional structure of the markets on which they are traded as well as developing the analytical
tools necessary to price such instruments.

1
INTRODUCTION
 Definition of derivative
 Types – Forward Contracts – Futures Contracts –
10
Options – Swaps
 Differences between Cash and Future Markets
 Uses and Advantages of Derivatives
 Risks in Derivatives
2
FUTURES CONTRACT
 Introduction to Futures 8
 Trading mechanism
 Clearing & settlement system
 Pricing of futures
3
OPTIONS
 Definition
 Pricing of option
 Specifications of Options 7
 Intrinsic Value and Time Value of Options
 Differences between future and Option
contracts
4
SWAPS
 Definition of SWAP
 Types of SWAP 5
 Role of Financial Intermediary –
Warehousing – Valuation of SWAP
 Bonds and FRNs – Credit Risk.
5. 5
Forward Contract
 Introduction to forward
 Forward rate agreement
 Pricing of a FRA
 Advantages and Disadvantages of FRA
 Forward contract on Income & Non-income bearing
securities
35
Total
References:
st
1. “R.Vijaya Bhaskar & B.Mahapatra”, Derivatives simplified, Response Books , 1
edition, 2006.
2. “Indian Institute of Banking & Finance”, Commodity Derivatives , Macmillan India
st
Ltd, 1 edition, 2007.
3. “D.C.Patwari & Anshul Bhargava”, Options and Futures, Jaico Publishing House,
rd
3 edition, 2006.
4. “Yadav, Jain and Peyrard”, foreign Exchange Markets, Macmillan, 2007.
5. “Punithavathy pandian”, Security Analysis & Portfolio Management, Vikas
Publishing Pvt. Ltd.,2001.
6. “Antulio .N.Bomfim”, Understanding Credit Derivatives & Related Instruments, Elsevier
, 2005.
7. “Robert.A.strong”, Derivatives an Introduction, Thomson, 2006.
th
8. “John.C.Hull”, Options, futures & other Derivatives, PHI, 6 edition,2007.
9. “David .A. Dubofsky and Thomas.W.Miler.JR”, Derivatives, Valuation & Risk
Management, Oxford, 2003.
10. “Dhanesh Kumarkhatri”, Investment Management and Security Analysis,
Macmillan India LTd., 2007.
11. “John.C.Hull”, Fundamentals of futures & Options Markets”, Pearson Education,
th
4 edition, 2005.
12. “S.L.gupta”, Financial Derivatives,Theory, concepts and problems, PHI, 2007.
MBA F03 FOREIGN EXCHANGE MANAGEMENT
Objectives
 To introduce the environment of international finance and its implications on
international business
 To analyse the nature and functioning of foreign exchange markets,
determination of exchange rates and interest rates and their forecasting.

1 INTRODUCTION 3
 Foreign trade & Foreign Exchange
 Balance of payments
2 EXCHANGE SYSTEM 5
 Exchange rate system prior to IMF
 Exchange rate system under IMF
 External value of Rupee
 Convertibility of Rupee
3 EXCHANGE CONTROL 8
 Objective of Exchange control
 Methods of exchange control
 Foreign Exchange Management Act
 Administration of Foreign Exchange
 Function of Foreign Exchange Department
 Correspondent relation between Bank
 Foreign Currency Account
4 Foreign Exchange Transaction 9
 Purchase & Sale Transaction
 Exchange Quotations
 Spot & Forward Transaction
 Ready Exchange Rates
 Forward Exchange contracts
 Execution of Forward Contracts
 Execution of cancellation / Extension of Forward
contract
5 International Financial Institution 10
 International Monetary Fund
 Special Drawing Rights
 International Bank for Reconstruction and
Development
 International Finance Corporation
 International Development Association
Total 35
References
1. “M.VY.Phansalkar”, All about Foreign Exchange & Foreign Trade, English edition,
2005.
2. “Walter.OCHYMSKI”, Foreign Exchange Management, Book sorge Publication,
2006.
3. “Julian Walmsley”, Foreign Exchange & Money Markets Guide, John wiley, 2006.
4. “Bimitris and N.Shyrafos”, New Technology of Financial Management, John wiley,
2006.
5. “Surendra.s.Yadav, P.K.Jain and Max peyrard”, Foreign Exchange Markets
understanding derivatives & other instrucments, Macmillan.
6. “B.P.Mathur”, Foreign Money in India, Macmillan
th
7. “Yarbrough”, The World Economy ,Trade & Finance, 7 edition, Cengage
learning .
8. “Seethapathy.K.and Suhulakshmi.Y”, Foreign Exchange Management, ICFAI.
9. “Yadav”, Foreign Exchange Markets, Macmillan, 2007.
10. “Thomas von Ungern”, Strategic Foreign Exchange Management, Black well
Publishers, 1990.
MBA F04 INTERNATIONAL FINANCIAL MANAGEMENT
Objectives
 To define and measure foreign exchange risks and to identify risk management strategies
 To explore the sources of long term finance and design financial strategies.
 To integrate the global developments with the changing business environment in
India.

1 INTERNATIONAL FINANCE 5
 Introduction
 Global Trade
 FDI
2 INTERNATIONAL MONETARY & FINANCIAL SYSTEM 6
 Introduction
 Exchange rate regimes
 International Capital Markets
3 FOREIGN EXCHANGE RISK MANAGEMENT 5
 Conceptual Overview
 Nature of Exposure (Economic, Transaction,
Translation)
 Hedging and Speculation
4 DERIVATIVES AND EXPOSURE MANAGEMENT 5
 Currency Forwards
 Currency Options
 Currency Futures
 Currency Swaps
 Interest Rate Risk Management
5 INTERNATIONAL SOURCE OF FINANACE 5
 ADRs, GDRs, ECBs
 Syndication
6 FINANCIAL MANAGEMENT OF MNC 5

 Cost of Capital and Capital Structure of a
Multinational Firm
 Multinational Capital Budgeting
 Multinational Cash Management
 Country Risk Analysis
 International Taxation
 Double Taxation Avoidance Agreements
7. Balance of Payments 4
 Definition
 Collection, reporting & presentation of the BOP
 BOP accounting & accounts
 Elasticity approaches to the BOP
Total 35
References
1. V.A.Avadhani, “ International Financial Management”, HPH, 2007

rd
2. “Eun and Resnick”, International Financial Management, 3 edition, TMH, 2006.
nd
3. “Gohraim Clark”, International Financial Management, 2 edition, Cengage
Learning, 2008.
4. H.R.Machiraju, “ International Financial Management”, HPH, 2006
5. “Jain”, International Financial Management, Macmillan, 2005.
th
6. “P.G.Apte”, International Financial Management, 4 edition, TMH publisher,
2007.
7. “Surendra.S.Yadav”, Foreign Exchange Markets, Macmillan publisher, 2007.
8. “Nalini Prava Tripathy”, Financial Services, PHI, 2007.
9. “Surendra .S. Yadav, P.K.Jain and Max Peyrard”, Foreign Exchange Markets,
Macmillan, 2007.
th
10. “M.L.Jhingan”, Money, Banking, International Trade & Public Finance, 7 edition, Vrinda,
2007.
11. “Shaporp.A.C”, Multinational Financial Management, PHI
12. “Dr. P.K.Jain & Others”, International Financial Management , TMH
13. “V.K.Bhalla”, International Financial Management, Sultan Chand
rd
14. “Keith Pilbeam”, International Finance”, 3 edition, Palgrave, 2006.
MBA F05 MANAGEMENT FINANCIAL SERVICES & INSTITUTIONS
Objectives
 To Understand the Indian Financial System and its Evolution over the years.
 To View the Functioning of Regulatory, Promotional Institutions, Banks and other
Financial Intermediaries and of the Functioning of Financial Markets.
 To understand the benefits of Financial Services to Business and the need of
Regulation to the Financial Service Industry.

I Non-Banking Financial Companies 5
 Meaning
 Features
 Role of NBFC in India
LEASING AND HIRE PURCHASING
 Legal Aspects of Hiring and Leasing
 Types of Leasing.
 Rights of Hirer and Hire Purchase
 Accounting Treatment of Leases
 Lease Vs. Hire Purchasing
2 MERCHANT BANKING 6
 Nature and Functions of Merchant Banking.
 Regulation of Merchant Banking.
 Present State of Merchant Banking in India.
3 MUTUAL FUNDS 8
 Types of Mutual Funds.
 Mutual Funds in India- Developing, Launching and
Marketing of Schemes.
 Computation and Relevance of NAV.
 Offshore Mutual Funds and Money Market Mutual
Funds.
 Regulation of Mutual Funds.
 Techniques of Investment Analysis.
4 FACTORING 4
 Issues of Factoring Services.
 International Factoring
5 VENTURE CAPITAL 4
 Venture capital
 Angel financing.
 Ethical Considerations in Financial Services
6 FINANCIAL INSTITUTIONS 5
 Role of financial Institution in financial markets.
 Development Banking Institutions -. IDBI, IFCI,
ICICI, IRBI,
 NABARD, SIDBI, and EXIM Bank
 Objectives, operations,
 schemes of financing
7. Credit Rating 3
 Credit Rating system – Growth factors
 CRISIL Ratings for short term instruments
 Credit rating process
Total 35
References
1. E.Gordon & K.Natarajan “Financial Market And Institutions”, HPH, 2004

th
2. “L.M.bhole”, Financial Institutions and Markets, 4 edition, TMH, 2008.
3. “Dr.S.Gurusamy”, financial Services, Vijay Nicole, 2005.
th
4. “M.Y.Khan”, financial services, The Mc Grow Hill Companies, 4 edition, 2007.
nd
5. “Meir Kohn”, financial Institutions and Markets, Oxford, 2 Edition, 2007.
6. “Nalini Prana Tripathy”, Financial Services, PHI, 2007.
7. “Dr.S.Gurusamy”, Financial Services and System, Thomson, 2004.
th
8. “Madura”, Financial Institutions and Markets, Thomson, 7 edition, 2007.
9. “N.K.Gupta and Monika Chopra”, Financial Markets Institutions & Services, Ane
Books India, 2008.
10. “Meera Sharma”, Management of Financial Institutions, PHI, 2008.
11. “Avadhani .A”, Marketing of Financial services and Markets, Himalaya Publishing
12. “Herbel.J.Johnson”, Financial Institutions & Markets, TMH.
MBA F06 PROJECT PLANNING, ANALYSIS & MANAGEMENT

1 INTRODUCTION 6
 Meaning and importance of Project
 Types of project
 Project life cycle
 Project planning &implementation
 Management action
 Investment returns
 Corporate strategy
2 FINANCIAL EVALUATION 4
 Evaluation & Uses of Hurdle rate
 Cash flow for project appraisal
 Investment analysis using capital budgeting
 Project rating index
3 MATHEMATICALLY MODELING FOR MULTIPLE 4
PROJECTS
 Mathematical techniques for project evaluation
 Network technique for project management
 Multiple projects and constraints
4 OPTION 6
 Valuation of real option
 Option to delay, extend, abandon project
 Option to change the output and production
method
5 PROJECT APPRAISAL FOR FINANCIAL 6
INSTITUTION
 Technical, Commercial, Financial and managerial
appraisal
 Economic & Environmental appraisal
 Social cost benefit analysis
 Preparation of project report
6 FINANCING OF PROJECT 5
 Raising finance in domestic market and
international market
 Infrastructure financing
 Tax planning while financing for projects
7 CONTEMPORARY ISSUES IN PROJECT APPRAISAL 4
 Project evaluation in non profit sector
 Mergers & Acquisitions
 Project management principles by project
management institute USA
 Project management software
Total 35
References
1. “Prasanna Chandra”, Projects-Planning Analysis, Selection, Financing,

th
Implementation and Review, 6 edition, 2006.
2. “Gopalakrishnan”, Project Management, TMH, 2007.
3. “H.R.Machiraju”, Introduction to Project Finance, Vikas Publications, 2005.
4. “Bhavesh.M.Patel”, Project Management, Vikas Publication, 2007.
5. “Samnel.J.Montel, Jack.R.Meredith and Scott.M.Shafer Margaret .M.sutton with
st
M.R.Gopalan”, Project Management,1 edition, Wiley India, 2006.
th
6. “Narendra singh”, Project Management Control, 4 Revised edition,Himalaya
Publishing House, 2007.
rd
7. “Narendra Singh”, Problems & solutions in Project Management and Control, 3
edition,“Himalaya Publishing House, 2007.
8. “Prasanna Chandra”, Project Management, TMH,2007.
9. “Chowdry”, Project Management, TMH,2007.
10. “Clifford.F.Gray, Erik.W.Larson”, Project Management the Managerial Process,
rd
3 edition, McGrawHill, 2007.
MBA F07 SECURITY ANALYSIS & PORTFOLIO MANAGEMENT
The focus of Security Analysis is on how others analyse your company is securities on their
own. Whereas, that of Portfolio Management is on how investors analyse company’s
securities in comparison with others on the security market. The course is designed with a
view to acquaint the students with the working of security market and principles of security
analysis and to develop the skills required for portfolio management so as to be able to
judge the competitive position of firms in capital market and review the related business
decisions.
S.No Topic No. of

Hours
1 6
INVESTMENT SETTING
 Investment alternatives
 Security market indications
 Security Contract Regulation Act.
 Investor Protection
2 6
CAPITAL MARKETS
 Over view of capital market
 New issue market and problems
 Securities and Exchange Board of India (SEBI)
 Debt Market.
3 8
PREDICTION OF SHARE PRICES
 Factors influencing share prices

 Forecasting stock prices
 Fundamental analysis
 Technical analysis
4 7
PORTFOLIO MANAGEMENT
 Portfolio Theory
 Portfolio Construction
 Diagnostics Management
5 4
PORTFOLIO EVALUATION
 Techniques of Portfolio Evaluation
 Portfolio revision
6. 4
STOCK MARKET
 BSE
 NSE
 ISE
 OTCEI & NSDL
 Return & Valuation of Stock & Bond
35
Total
References:
1. V.A.Avadhani, “Security Analysis and Portfolio Management”, HPH, 2008
2. “Punithavathy Pandian”, Security Analysis and Portfolio Management, Vikas
Publication Pvt. Ltd., 2001.
3. “S.Kevin”, Portfolio Management”, Prentice Hall of India, 2007.
4. “Donold.E.Fischer & Ronald.J.Jordan”, Security Analysis & Portfolio
Management, Prentice Hall of India, 2007.
5. “Dhanesh Kumar Khatri”, Investment Management and Security Analysis ,
Macmillan, 2007.
6. “Robert. A.Strong”, Portfolio Management”, Jaico Publishing , 2001.
7. “S.Kevin”, Security Analysis and Portfolio Management, PHI, 2008.
nd
8. “Prasanna Chandra”, Investment Analysis & Portfolio Management, 2 edition, TMH,
2007.
9. “Bhalla & Tuteja”, Investment Management, Sultan Chand & Sons
10. “Fuller & Farel”, Modern Security Analysis & Portfolio Management,
11. “Clask Francis”, Management of Investments, TMH
12. “Graw Hill Gitman”, fundamentals of Investing , Pearsons Publishing.
MBA F08 WORKING CAPITAL MANAGEMENT
The course gives a basic understanding of the concept of working capital. This helps the user
understand the concept of working capital, factors affecting working capital, and the
characteristics of working capital of different businesses.
S.No Topic No of
Hours
1 INTRODUCTION
 Overall Considerations,
 Importance of Working Capital Management
5
 Components of Working Capital
 Factors Influencing the Requirements of Working
Capital.
2 CASH MANAGEMENT:
 Importance
 Factors influencing cash balance,
7
 Determining optimum cash balance
 Controlling and monitoring collections and
disbursements
3 RECEIVABLES & INVENTORY MANAGEMENT:
 Credit Policy
 Credit Standards
 Credit period
6
 Cash discount and collection efforts.
 Credit Evaluation
 Credit granting decision
 Control of Receivables
4 INVENTORY MANAGEMENT:
 Need for inventories
 Techniques for managing inventory
 Order quantity
 E.O.Q. model
6
 Order point
 Safety stock
 Analysis of Investment in inventory
 Selective inventory control
 A.B.C. analysis
5 FINANCING CURRENT ASSETS:
 Approaches to financing current assets
 Sources of finance
 Spontaneous source
 Trade credits
 Short term bank finance
 Commercial papers and Public deposits
 Committees on working capital finance
Total 35
References
1. “Hrishikes Bhattacharya”, Working Capital Management, PHI, 2007.

th
2. “I.M.Pandey”, Financial Management”, 9 edition, Vikas Publishing ,2006.
3. “Paresh.P.Shah”, Financial Management”, Biztantra publishing , 2007.
th
4. “P.V.Kulkarni, B.G.Sathya Prasad, Financial Management,13 edition, Himalaya
5. Dr.P.Periasamy, “Working Capital Management Theory and Practice”, HPH,
2005
6. “Krish Rangarajan, Anil Mishra”, Working Capital Management, Excel books,
2005.
th
7. “Prasanna Chandra”, Fundamentals of financial management”, 4
edition,McGraw Hill, 2005.
th
8. “M.Y.Khan, P.K.Jain”, Financial Management”, 5 edition, McGraw Hill, 2007.
9. “D.Chandrabose”, Fundamentals of financial management, PHI, 2006.
10. “Eugcne.F.Brighan, Michael.C.Ehrchardt”, Financial Management Theory & Practice,
th
11 edition, Thomson, 2007.
11. “Preeti singh”, Fundamentals of financial Management, Ane books India, 2008.
MBA F09 INSURANCE AND RISK MANAGEMENT

1. Introduction 5
 Definition – Insurance and Risk Management
 Areas where insurance is applied
 Benefits and cost of insurance system
 Various Insurance products
 Branches of insurance
2. Insurance Market and Regulation 6
 Economic Theory
 Consumer Protection Act: In Insurance
 Reasons for Insurance Regulation
 Regulated Activities
 Overview of solvency regulations
3. Insurance Contracts 4
 Objectives
 Elements of a valid contract
 Distinguishing Characteristics of Insurance Contracts
 Insurance Pricing
4. Risk and its Management 4
 Types of Risk
 Need for Risk Management
 Risk Management process and methods
 Understanding the cost of risk
 The evolution of enterprise risk management
5. Credit Risk and Market Risk Measurement 6
 Definition
 Measurement of risk
 Limitations and Alternative risk measures
 Credit risk policies and instruments
 Evaluating the frequency and severity of losses
6. Risk aversion and Risk Management 6
 Risk aversion and demand for insurance
 Factors that limit the insurability of risk
 Business risk management and demand for insurance
 Contractual provisions that limit coverage
7. Enterprise Risk Management 4
 Evolution of enterprise Risk Management
 ERM framework
 Risk Management fundamentals
Total 35
References
1. “Scott. E. Harrington”, Risk Management and Insurance, TMH, 2007.
2. “Dr.G.Kotreshwar”, Risk Management,Insurance and Derivatives, Himalaya
3. “Mark.S.Dorfman”, Introduction to Risk Management and Insurance, PHI, 2007.
nd
4. “Dr.P.Periasamy”,Principles & Practice of Insurance, 2 edition, Himalaya
5. “Harold.D.Skipper”, Risk Management and Insurance, Wiley, 2008.
6. “Nalini PRava Tripathy and Prabir Pal”, Insurance Theory and Practice, PHI,
2008.
7. “Neelam .C.Gulati, Principles of Insurance Management, Excel Books, 2007.
8. “Dr.N.Premavathy”, Principles and practice of insurance , Sri visnu publication,
2006.
9. “M.N.Mishra”, Insurance principles & practice, S.Chand, 2001.
10. “John.R.Ingrisano, The Insurance Dictionary, S.Chand&Co, 2000.
MBA F10 MERGERS AND ACQUISITIONS
Objectives
 To deal with the most current subject in depth.
 To inter-link the subject of finance with the major strategic decisions of a
proactive firm.
 To gain an understanding of the rationale for Mergers / Acquisitions / Takeovers / Divesture
and relevant mechanisms, processes and techniques.

1. Forms of Business Alliances 8
Strategic Choice of Type of Business Alliance
Merger and Acquisition and Take-over
Introduction to Restructuring problems; types of Mergers;
Reasons for Mergers and Acquisitions; Vertical,
Horizontal, Conglomerate, Concentric Mergers. History of
Mergers – the first to the fourth wave and causes thereof.
The strategic Process – Theories of Mergers and Tender offering
– Financial Synergy and Managerial Synergy.
2 Defining and Selecting Target 6

Pricing of Mergers (Pricing the Competitive Bid for Take- over)
Negotiation/Approach for Merger, Acquisition and Take- over
Contracting
Implementation of Merger and Acquisition
Managing Post-Merger Issues
3 Valuing firms and the different methods of valuation – 6

Product life cycle effect on valuation.
Corporate and financial restructuring, Divestiture –
Mechanism, process and techniques
Legalities Involved in Merger, Acquisition and Take-over
Ethical Issues of Merger and Take-over
4 Accounting for Mergers 5
Financing the Mergers and Take-overs
Corporate Restructuring
Divestment and Abandonment
5 Joint Venture and Alliances 6
Leveraged Buyout
Share repurchase.
Takeover defences
International Take over and Restructuring
The M & A process, Implementation and Management guides
for Mergers & Acquisitions.
6 Case Studies 4
Total 35
References
1) Reed and Reed Lajorex, The art of Mergers & Acquisitions, McGraw Hill, 1999.
2) S Ramanujam, Mergers et al., Tata McGraw Hill, 2000.
3) Sridharan and Pandian, Guides to Takeover and Mergers, Wadhava Publications,
2002.
4) Machiraju, Mergers, Acquisitions and Takeover, New Age International, 2003.
5) Weston, Sen and Johnson, Takeovers, Restructure and Corporate Governance, Prentice Hall,
2003.
6) Peirick A. Gaughan, Mergers, Acquisitions and Corporate Restructuring, John Wiley
& Sons, 2003.
7) Robert Brown, Applied Mergers and Acquisitions, John Wiley & Sons, 2004.
Syllabus Human Elective Coueses
MBA H01 INDUSTRIAL RELATIONS & LABOUR LEGISLATIONS
The course is designed to promote a critical understanding of substantive and procedural labour laws. The
approach is to develop skills in handling legal issues in industrial relations and other labour matters.
S No TOPIC NO OF
HOURS
Industrial Relations 4
History of IR
Understanding /Appreciating IR/Employee Relations.
1. Approaches of IR
Theories of IR/Perspectives of IR.
IR in globalised economy.
Trade Unions 3
 History of Trade Unions -Structure-Organisations –
Problems
2.  Trade Unions -Theories , functions, methods
 Trade Unions ACT 1926
 Management of Trade Unions in India
Collective Bargaining 3
The nature of CB
3. The Legal framework of CB
Negotiating Techniques & Skills
Workers Participation in Management 3
Evolutions, objectives of WPM
4. WPM in India
Comparative Study of WPM in Global content
Labour legislation 6
 Introduction
 Classification
 Sources & development of labour legislation
5  Principles of labour legislation
 Factories Act 1948
 Contract labour Act 1970
 Industrial Establishment (SO) Act 1946
 Industrial disputes act 1947 9
 Problems of industrial peace
 Grievance & Disciplinary procedures
6  The minimum wages Act 1948
 Payment of Wages Act 1936
 Payment of Bonus Act 1965
 The Employee Provident Fund Act & Miscellaneous Act 7
1952
 The Payment of Gratuity Act 1972
 The Workmen Compensation Act 1923
 The Maternity Benefit Act 1961
7  ESI Act 1948
 The Role of Government in IR
 National Commission on Industrial Relations
Recommendations
 HRM & IR
Total 35
References
1. “Mamorio,Mamoria,Gankar”,Dynamics of Industrial Relation, Himalaya Publishing

House, 2008.
2. ”C.S.Venkata Ratnam”, Industrial Relations , Oxford University Press, 2006.
3. “ Ratna Sen”,Industrial Relations in India, Macmillan, 2007.
4.” Monal Arora”, Industrial Relations, Excel Books, 2007.
5.” B.D.Singh,”Industrial Relations, Excel Books, 2005.
6. “ T.N.Chhabra and R.K.Suri”, Industrial Relations,Dhanpat Rai & co, 20005.
7. “S.C.Srivastava”, Industrial Relations & Labour Laws, Vikas Publishing Pvt. Ltd.,,
2007
8. “R.S.Davar”, Personnal Management, Vikas,2007.
9. “Prof.M.V.Pylee”, Industrial Relations & Personnal Management, Vikas, 2007.
10. “ B.D.Singh”, Labour Laws for Managers, Excel Books, 2007.
MBA H02 ORGANIZATIONAL CHANGE & INTERVENTION STRATEGY
The challenges of Change management & implementing intervention strategy is discussed in this
course work shall help the students to have better understanding. The student shall be exposed to
the current scenario & prepare them to handle change better.
S No TOPIC NO OF
HOURS
ORGANISATION DEVELOPMENT 6
 Introduction
 History of OD
 Values, Assumptions & Beliefs in OD
1  Theory and Management of OD
 Managing the OD process
 Action research & OD
ORGANISATIONAL CHANGE 4
 Challenges of change
2  Process of change
 Transformational change
 Managing Organisational Transformation.
ORGANISATION DEVELOPMENT 6
 Overview of Organisation Development Intervention
3  Types of Interventions
 Resistance to Organisational change
Culture & Change process 6
 Power & politics and Organisation Development
4  Cultural change strategies
 Corporate reorganization & sub culture management
Behavioural implications of change 6
 The manifest, latent & paradoxical consequences of change
5  Resigned behavioural compliance
 Reaction to Downsizing & Delayering
 Managing uncertainty & ambiguity
Intervention Strategies 8
 Structural, Technological & Process factors in intervention
 Advantages & limitations of change technologies
 Associated leadership models
6  Leadership & change process
 Leadership & emotional knowledge strategies
 Achieving congruence of personnal,structure& culture
Total 35
References
1. “Wendell.L.French, Cecil.H.Bell,Jr and Robert. A.

Zawackic”,Organisation Development & Transformation, TMH, 2006.
2. “ Wendell.L.French and Cecil.H.Bell,Jr”, Organisation Development, Prentice Hall
of India, 2005.
3. “ Dr.Bhupen and Srivastava”, Organisation Design and Development, Biztantra,
2007.
4. “Edward.D.Hess”, The Road to Organic Growth”, TMH, 2007.
5. “Dr.B.Rathan Reddy”, Team Development & Leadership, Jaico Book, 2006.
6. “Nimit Chowdhary and Bhagwati.P.Sarawat”, Organisation Culture & Human
Talent, Macmillan, 2005.
7. “V,S,Muralidharan”, Intelligent Manager”, ane books , 2006.
8. “Kavita singh”, Organisation change & Development, Excel books, 2005.
9. “Richard.Daft”, Organisation Theory & Design”, Thomson, 2007.
10. “Gareth.R.Janes”, Organisational Theory, Design & Change, Pearson Education,
2007.
MBA H03 HUMAN RESOURCE DEVELOPMENT
The training and development, evaluation and quality consciousness and productivity
implications provide the students with an understanding of the human resource development
processes. The students will be exposed to the latest training methods in HRM and
Management development
S No TOPIC NO OF
HOURS
HRD 5
 A conceptual analysis
 HRM and HRD
1  HRD Climate & Culture
 Professional characteristic & competencies for HRD professionals
 Emerging issues facing HRD Professionals
Influences on Employee behavior 2
2  External influences
 Internal factors that influence employer behavior
Learning and HRD 3
 Learning principles
 maximizing learning
3  Individual differences in learning process
 Learning strategies and styles
 Recent developments in instructional and cognitive psychology
Analysis of the role of development 6
 Developing the person in the role/ Career planning , Career
Development & Career Strategy
4  Performance review and counseling
 Potential appraisal / Employee Empowerment
 Assessment centre-career and succession planning/ QWL
Training and development 9
 Meaning and importance
 Training process model emerging developments
 Identification of training needs
 Organizational analysis
5  Task analysis- person analysis
 Priotizing HRD needs
 Transfer of training
 Issues-transfer process
 Theories &strategies-
 Organization and work environmental factors that influence
transfer of training.
HRD Audit and Hr Accounting 6
 HRD Audit: Interview , observation, Questionnariers
6  HRD Score Card
 Writing the HRD Audit Report
 Designing & Using HRD Audit for Business Improvement
Strategic HRD 5
 Concept of SHRD
 SHRD system, process
7.  HRD benefit – forecasting model
 Managing HRD function effectively
 HRD Scenerio in Indian Organisation: its problems and prospects
Total 35
References
1. “Tapomoy Deb”, Human Resource Development, Ane Books,2006

2. “Biswanath Ghosh”, Human Resource Development & Management , vikas
publishing house , 2006
3. “T.V.Rao”, HRD Audit, Response Books, 2006.
4. Lalitha Balakrishnan, “Human Resource Development”, HPH.
5. “Nair & Rao”, Excellence through HRD, TMH, 2007.
6. “T.V.Rao”, Future of HRD, Macmillan, 2006.
7. “Srinivas.R.Kandula”, Strategic Human Resource Development, PHI, 2006.
8. Edited by Gangaram Singh, Strategic HRM in a global Economy, Excel Books,
2007.
9. “Uma Jain and Udai Pareak”, Developing Leadership for the global Era HRD
Perspectives & Initiatives, Macmillan, 2004.
10. “P.C.Tirupati”, Human Resource Development, Sultan Publication, 2007.
11. “Silvera.D.M”, Human Resource Development,
MBA H04 CROSS CULTURAL & GLOBAL MANAGEMENT
A better understanding of managing business in global environment shall prepare the student to understand
human relations practices better.
S No TOPIC NO OF
HOURS
International Organization 4
 Approaches to the study of comparative employment policy
 Convergence theory
1  The cultural approach
 The institutionalist perspective.
International HRM Models 4

 Poole’s adaptation of the Harvard model
2  The Brewster and Bournois model of International HRM
 International HRM
 Problems of International Research
Internationalization of HR Activities 6
 Types of International Business,
 inter country Differences affecting HRM
 causes for International assignments failure
3  International Staffing Policy
 Selecting International Managers,
 Adaptability & Screening
 Managing Knowledge Workers
Understanding Culture 5
 Organisation culture & National culture
 Cross – culture Theories
4  Cross – Culture Business Communication &
Behaviour
 Culture & Organisational Performance
Training &Maintaining International Compensation 5
 Training for Expatriate Managers
 National Differences in Compensation.
5.  Factors Influencing International Compensation
 Components of Remuneration Package.
Performance appraisal of International Manager 4

 Expatriate Performance Management
6  Repatriation
 International Labour relations
 Problems and solutions.
Human Resource Management in Europe & USA 7
 The European community and origin &development
 Controversy-Euroscelerosis or social dumping
 Recent History and contemporary development in post
7 Communist
 Eastern European Management & Labour relations
 Human resource Management and USA
 Roots of American HRM & its wider impact of HRM
Human Resource Management and Japan
 Some innovative Japanese Management techniques such as
just in time theory, quality circles and Kaizen
 Influence of Japanese Management Practices on
Western Employment practices
Total 35
References
1. P.Subba Rao, “International Business”, HPH, 2008.

2. “S.Shajahan”, International Business, Macmillan,2007
th
3. “Charles.W.L.Hill and Arun Kumar Jain”, International Business, 5 edition, TMH,
2006.
4. “Dr.R.Chandran”, International Business, Jaico Publishing House, 2007.
5. “Gary.P.Ferraro”, The Cultural Dimension of International Business, Pearson
th
Education, 5 edition, 2007.
6. “K.Aswathappa”, International Business, TMH, 2007.
7. Edited by Mark.E.Mendenhall, Gary.R.Oggou, Gunter.K.Shaul”, Readings and Cases in
th
International HRM, 4 edition, Routhdge Taylore&Francis Group , Newyork, 2007.
8. “Arvind.V.Phatak, Pabi.S.Bhagat and Roger.J.Kashlak”, International
Management, TMH, 2006.
9. “Peter.J.Dowling and Denice.E.Welch”, International Human Resource
th
Management, 4 edition, Thomson Publisher, 2007.
rd
10. “Richard Mead”, International Management, 3 edition, Blackwell Publishing ,
2005.
11. “Dr.Nilanjan Sengupta and Dr.Mousumi.S.Bhattacharya”, International Human
Resource Management, Excel Books, 2007.
MBA H05 TRAINING AND DEVELOPMENT
Sl.No TOPIC No. of

Hours
1. Training 5
 Objective and concepts of Training
 Scope of Training
 Training and HRD
 How Training Benefits the Organisation
 Current and Future Trends in Training
2. Analysis of Training Needs 6
 Organisational Analysis:Task, Person. Requirement
Analysis
 Methods and Techniques of Training Need Assessment.
 Training needs Analysis and Process.
 Operational Analysis/ Job analysis
3. Training Design 3
 Prime Considerations while designing a Training
Programme
 Factors affecting Training Design.
 Budgeting for Training.
 Identification of Evaluation objectives & Needs
 Establishing and identifying Training Objectives.
4. Learning 2
 Definition, Principles
 Components and elements of Learning Process
5. Training Process and Methods 8
 Designinf the Training Programme
 Training Implementation
 Training Policy and Plan
 Types of Training
 Training Method
6. Implementation and Evaluation Training 6
 Logistical and Physical Arrangements
 Tips for Trainer for Effective Implmentation
 Evaluation-Definition & need
 Types of Evaluation Instruments
 Evaluation Design & Techniquws
 Training Audit
 Suggestions for Making Training Effective
7. Management Development 5
 The need & importance of management development
 Approach to management development
 Sources of knowledge and skills
 Special needs of Technical Managers
 Strategies to develop Technical Managers
 Training for Executive Level Management
Total 35
References
1. “Dr.B.Janakiram”, Training & Development, Biztantra, 2008

2. Dr.B.Rathan Reddy,” Effective Human Resource Training and Development”, HPH,
2007.
3. “R.K.Sahu”, Training for Development, Excel books, 2005
4. “Rolf Plynton and Udai PAreek”, Training for Development, Vistaar Publications,
2007.
5. “Irwin.L.Goldstein”, Training in Organisations, Thomson, 2007.
6. “James Flaherty”, Coaching, Bulterworth-Heinemana, 2008.
7. “Margaret Anne Reid and Harry Barrington”, Training Interventions, Jaico
Publishing , 2007.
8. “Mohan Thite”, Managing People in the new economy, Response books, 2004.
9. “Carole Pemberton”, Coaching to Solutions, Butterworth-Heinemann, 2008.
th
10. “E.H.Mcgrath”, Training for Life & Leadership in Industry, 4 edition, PHI,2007
11. “Donald.J.Lord”, Bottom Line Training:How to Design & Implement Successful
Programs that Boost Profits, PHI, 2007.
MBA H06 PERFORMANCE MANAGEMENT
The objective of the course is to expose the students to performance management systems
adopted in the industry.
S No TOPIC NO OF
HOURS
Performance Management 5
1  Introduction
 Role of performance in organization
 Dimensions
 Role of appraisals in Performance Management.
 Performance management process
 Relevance of objectives in organizations
 Organizational & individual performance
 Process
 Performance management & human resources management
Performance planning & Analysis 5
 Performance planning
 Performance analysis
2  KPAs
 Components of Performance planning
 Objectives of performance analysis.
 Process of Performance analysis
Performance review & discussion 7
 Significance of review
 Process of performance review
 Performance rating
 Performance appraisal factors
 Methods & errors
 Reducing raters bias
3  Performance review discussions
 Objectives
 Requisites
 Process
 Role of mentoring
 Coaching in performance review discussions
Implementing Performance Management System 5

 Operationalizing change
 Implementing process
4  Factors affecting implementation
 Pitfalls in implementation
Experiences in performance management 6

 Traditional practices
5  Recent approaches
 Case studies in performance management in select organization
Appraisal Systems 6
 Introduction, purpose of Appraisal
6.  Pros & Cons of Appraising
 Methods of Appraising
 Who can Appraise
 Appraisals & HR Decisions
Reward systems, legal, issues and team performance management. 5

7.  Reward systems & legal issues
 Managing team performance
Total 35
References
1. “Prem Chadha”, Performance Management, Macmillan, 2008.

2. “T.V.Rao”, Performance Management & Appraisal Systems, Response
Books,2007.
3. “Herman Aguinis”, Performance Management, Pearson education, 2008.
4. “Peter Ward”, 360 Degree Feedback, Jaico publishing house,2006.
5. “Dewakar Goel”, Performance Appraisal & Compenstion Management, Prentice
Hall of India, 2008.
6. “B.D.Singh”, Compenstion & Reward Management, Excel Books, 2007.
7. “R.K.Sahu”, Performance Management System, Excel Books , 2007.
8. A.M.Sarma, “Performance Management”, HPH, 2008.
9. “Srinivas . R. Kandula”, Performance Management”, PHI, 2006.
10. Edited by Frances NEale, Hand book of Performance Management, Jaico
Publishing, 2008.
11. “Micjael Armstrong & Angela Baron”, Performance Management, Jaico
Publishing, 2007.
12. “Cardy”, Performance Management Concepts, Skills & Exercises, PHI, 2007.
MBA H07 COMPETENCY MAPPING & DEVELOPMENT
S No TOPIC NO OF
HOURS
1 Introduction 4
 History & Origin of Competency
 KSA v/s Competency
 Reasons for Popularity of Competency,
 Competency & EVA, Views Against Competency
 Definitions
 Confusion about Competency
2 Components of competency 5
 Skill, Knowledge &Motive
 Trait& Self-Concept
 Iceberg Model of Competency,
 Operant & Respondent Traits of Competency
3 COMPETENCY CATEGORIES 6
 Threshold Competencies
 Differentiating Competencies
 Generic or Key Competencies
 Functional or Technical Competencies,
 Leadership or Managerial Competencies
4 Steps in Developing Competency Model 7
 Determining the objective & Scope
 Clarifying Implementation Goals & Standards,
 Create an Action Plan
 Define Performance Effectiveness Criteria
 Identify a Criterion Sample
 Data Gathering & Interim Competency Model
 Finalize & Validate Competency Model
5 Competency models 7
 Leadership and managerial competency models
 Causes for Resistance and Recommended Actions to
address
 Delphi Technique
 Competencies & Generic Indicators
 360 Degree Feedback
 HR Generic Competency Model
 Supervisory Generic Competency Model
6 Competencies Assessment and uses : 7
 Strategies to address the gaps
 Integration the Competency Model
 Competency based Recruitment and Selection
 Competency Based Performance Appraisal,
Competency Based Succession & Career Planning
 Competency Based Compensation and Benefits,
 Competency based Training & Development
 Reassess competencies and evaluate ROI
Total 35
References
1. Organizational Behaviour - Human Behavior at work – by John.W.Newstrom and

Keith Davis Tata McGraw Hill, l1/e, 2003
2. Human Relations in organizations. Robert N. Lussier, 6th edition, Mc-Graw Hill
Education
3. Development Management Skills, Whetten & Cameron, 7th Ed. Pearson, PHI.
4. Understanding OB – Udai Parek, Oxford University Press.
5. Theories of Personality – Calvin S Hall Et Al, Wiley Publication
6. Seven Habits of Highly Effective People, Stephen R Covey, Simon & Schuster
7. Training in Interpersonal Skills – tips for managing People at work, Stephen Robbins,
Et al, Pearson, PHI.
MBA H08 COUNSELING SKILLS FOR MANAGER
S No TOPIC NO OF
HOURS
Introduction to Counseling 7
 Definition & Need
 Counseling, Psychotherapy and Instruction
1  Approaches to Counseling
 Goals of Counseling
 Counseling Process
Counseling Procedures 5
 The Counseling Environment
 Intake , Referral procedures
2  Guidelines for effective counseling
 Advanced skills in Counseling
 Action strategies
Counseling Skills 5
 Verbal & Non- Verbal communication
3  Listening Barriers
 Counselor’ Qualities
 Core conditions of Counseling
Role Conflict in Counseling 5
 Values of counseling
4  Counseling service
 Manager counselor
Organizational Application of Counseling Skills 5
 Change management
 Down sizing
5  Mentoring
 Team Management / Conflict Resolution
 Crisis / Trauma
Problem Subordinates 5
 Identifying problem subordinates
6  Types of problem subordinates
 Dealing with problem subordinates
Ethics in Counseling 3
7  Ethical Principles
 Common Ethical Violations
Total 35
References
1. “Kavita singh”, Counselling Skills for Managers, PHI, 2007.

nd
2. “S. Naranyan Roa”, Counselling and guidance, TMH, 2 edition, 2007.
3. “Elizabeth B. Hurlock”, Personality development, TMH,2007.
th
4. “Hughes, Ginnett, Currhy”, Leadership , 5 edition, TMH, 2006.
MBA H09 ADVANCED INDUSTRIAL PSYCHOLOGY
The objective of the course is to provide an overall view on industrial psychology & its
application in industry
S No TOPIC NO OF
HOURS
1 Industrial Psychology 5
 Introduction
 History
 Organization research methods
 Psychology tests & its utility to industry
2 Attitude 6
 Meaning & factors influencing attitude
 Measuring Job satisfaction
 Development of attitude
 Absenteeism
 Implication for organization
3 Evaluation in Industrial Psychology 6
 Job analysis & Evaluation
 Employee Selection
 Evaluating Employee Performance
 Designing & Evaluating Training systems
4 Stress Management /Monotony 5

 Stress Defined
 Sources of Stress
 Consequences of Stress
 Managing Stress
 Workplace Vilence
5 Work Behaviour 5
 Productive work behaviour
 Organizational citizenship behaviour
 Counter Productive work Behaviour
6 Motivation / Employee Motivation 4

 Individual Differences in motivation
 Employee Values & Expectations
 Do employees have achievable goals.
 Are employees Reviewing feedback on their goal
progress.
7 Work Conditions
 Work schedules 4
 Work Environment
 Human Factors
 Ergonomics
Total 35
References
1. “Michael.G.Aumodt”, Applied Industrial / Organisational Psychology, Thomson, 2004.

th
2. “David G. Myers”, Social Psychology, TMH, 8 edition,2007.
3. “DM.Pestonjee”, Motivation & Job Satisfaction, Macmillan, 2007
th
4. “Green Berg & Baron”, Behaviour in Organisations, 8 edition, PHI, 2007
5. “Ramnath Sharma”, Advanced Industrial Psychology, Atlantic, 2006.
th
6. “Michael. G. Aamodt”, Industrial/ Organisational Psychology : An Applied Approach, 5
edition, Wardsworth Publishing, 2006.
7. “Karen Dould & Beth Schnerder”, Interpersonal Skills in Organisation”, TMH, 2007.
8. “Paul. E. Spector”, Industrial & Organisation Psychology, John wiley, 2006.
9. “Marliyn.J.Davidson & Bandra.L.Fielden”, Individual Diversity & Psychology in
Organisation, Johnwiley, 2005
10. “PaulineGrant & sarah Lewis”, Business Psychology in Practice , John wiley, 2007.
11. “Cary.L.Cooper & Edwin A.Loche”, Industrial / Organisation Psychology: Linking
Theory with practice, Wiley, 2000.
MBA H10 MANAGERIAL BEHAVIOUR EFFECTIVENESS
The course is designed to provide an understanding of managerial job & making the job more
effective
S No TOPIC NO OF
HOURS
Managerial job 5
 Definition & Descriptive dimensions
1  Methods, Models & time dimension
 Job behaviour-effective & ineffective
 Managerial job behaviour- functional & level differences
Designing managerial job
 Identifying managerial talent
2  Selection & Recruitment
5
 Managerial skill development
 Managerial Motivation
 Pay & Rewards
Effective Management Criteria
 Performance appraisal measures
3  Feedback 4
 Career management
 Balance Score Card
Managerial effectiveness
4  Concept & Definition
5
 The person, process & product approaches
 Bridging the gap
Measuring Managerial effectiveness
5  Current practices in Industry & Government
2
 Effective Manager as an Optimizer

Issues in Managerial effectiveness
 Organizational process
 Organizational Climate
6  Leader & Group influences
7
 Job challenges
 Competition
 Managerial styles
Developing Winning Edge

 Organizational & Managerial efforts
 Self Development
7  Negotiation Skills 7
 Development of Competitive Spirit
 Knowledge management
 Fostering creativity
Total
35
References
1. 1.“Chakraborty”, Managerial Effectiveness & Quality of Work Life Indian

st
Insights, 1 edition, TMH, 2007.
nd
2. “S. Naranyan Roa”, Counselling and guidance, TMH, 2 edition, 2007.
3. “Gary Yuki”, Leadership in Organisation, Pearson Education, 2007.
4. “ Jagjit kumar kharbanda”, Be a Dynamic Leader, Vikas Publishing, 2006.
5. “ Willan. J. Rathwell”, Strategic Human Resource Leader, Jaico Publishing,
2005.
6. “ Mrithyunjay Kumar and Srivastava”, Transformational Leadership,
Macmillan, 2003.
7. “ Debashis Sarkar”, Lessons in Six Sigma”, Response Books, 2007.
8. “ Charles.B.Dygert”, Creating a Culture of Success, PHI, 2008.
9. “ Wallance.Masters”, Personality Development, Cengage Learning, 2006.
10. “ “McGrath.S.J.”, Basic Development Skills for All, PHI, 2007.
11. “Andrew.I.Dubrin.Ph.D.”, Leadership , wiley, 2006.
12. “ W.J.Reddin”, The output oriented manager, Macmillan,2006.
MBA H11 STRATEGIC HUMAN RESOURCE MANAGEMENT
Objectives
The objective of the course is to develop the perspective of strategic human resource
management. Specifically the course has the following objectives:
 Distinguish the strategic approach to human resources from the traditional functional
approach.
 Understand the relationship of HR strategy with overall corporate strategy.
 Understand the strategic role of specific HR systems.
 Appreciate SHRM in the context of changing forms of organisation.
S.no Topic No. of

hours
1 Strategic HRM
 Business Strategy and Organizational Capability
 Global Environment of HR: Change and Diversity
 SHRM: Aligning HR with Corporate Strategy
 Concept of strategic HRM
 Process of Strategic HRM
2 Formulating and implementing HR strategy

 SHRM: Universalistic, Contingency and Configurational
Approaches
 Strategic HR Planning Acquisition and Development
 Corporate Strategy and Career Systems
 Managing Employee Relations: Unions and Strategic
Collective Barganing
 HR specialists as strategic partners
 Strategic role of the Director
3 Strategic for improving organisational effectiveness

 Strategies for organizational transformation
 Transformation through leadership
 Transformation program
 Role of HR in organisational transformation
 Corporate Ethics, Values and SHRM
 Competencies of HR professional in a SHRM scenario
4 Change process
 Change models
 Strategies for developing the employment relationship
5 Strategy for managing performance
 Change, Restructuring and SHRM
 Performance management
 Scope of performance management strategy
 Process of performance management
 Evaluating the Effectiveness of SHRM
References:
nd
1. Michael Armstrong, “Strategic human resource management” , Koga Paye, 2
edition, 2005
2. Ashok Chanda, Shipa Kabra,”Human resource strategy”, Response books, 2006
3. Srinivas R. Kandula, “Strategic Human resource development”,PHI,2004.
Syllabus Production Elective Courses
MBA P01 - TECHNOLOGY MANAGEMENT
The Objective of the course is to expose students to the importance of technology in conduct of
business and its skillful management for optimum results. The course focuses on different
matters of importance related to Technology Management. It discusses various aspects of
technological innovation and subsequent diffusion. It also analyses the Technology Management
scenario in India.
S.No Topic No. of
Hours
1 The Process of Technological Innovation: The Need for a 5
Conceptual Approach, Technological Innovation as a
Conversion Process, Factors Contributing to Successful
Technological Innovation, Evolution of Technology and Effects
of New Technology
2 Strategies For Research and Development: R&D as A Business, 5

Resource Allocation to R&D, R&D Strategy In the
Decision Making Process, Selection and Implementation of
R&D Strategy, R and D and Competitive Advantage,
New Product Development.
3 Creativity and Problem Solving: The Creative Process, 5

Creative Individuals, Main Characteristics, Techniques For
Creative Problem Solving.
4 Technology development and acquisition – forecasting – generation 8

and Development
Invention-Innovation-Diffusion
Product and Process Innovation
Technology absorption and diffusion – absorption – assessment
– evaluation – diffusion, Selection and implementation of
new technologies – automation decisions, strategic decision
models – project management in adoption and implementation
of new technologies – strategic cost analysis
5 Financial Evaluation of Research and Development Projects: The 7
Need For Cost Effectiveness, R&D Financial Forecasts, Risk
as a Factor In Financial Analysis, Project Selection
Formulae, Allocation of Resources, DCF and Other
Techniques of evaluating R&D ventures.
6 Technological Forecasting For Decision Making: The 5

Definition of Technological Forecasting, Forecasting
System Inputs and Outputs, Classification of Forecasting
Techniques, OrganisationFor Technological Forecasting,
Current Status.
Transfer of Technology: Modes of technology transfer, Price of

technology transfer, Negotiation for price of MOT.
Total 35
References
1. White: The Management of Technology & Innovation Cengage Learning, 2007.
2. C.S.V.Murthy,” Technology Management”,HPH, 2006
3. Tarek Khalil, Management of Technology—The Key to Competitiveness and
Wealth Creation, McGraw Hill, Boston, 2006.
4. V.K.Narayanan, Managing Technology and Innovation for Competitive
Advantage, Pearson Education, 2006.
5. Norma Harrison & Danny Samson, Technology Management—Text and
International Cases, McGraw-Hill International, 2005.
6. P.N.Rastogi, Managing Creativity, Macmillan India Ltd, 2003.
7. William L Miller and Longdon, Morris, Fourth Generation R & D, John Wiley & Sons
Inc.
8. Pradip N Khandwalla: Lifelong Creativity—An Unending Fest, TMH, 2004.
9. Pradip N Khandwalla: Corporate Creativity, TMH, 2006.
10. Management of New Technologies For Global Competitiveness –
Christian N Madu – Jaico Publishing House
11. Handbook of Technology Management – Gaynor – Mcgraw Hill
12. Technology Transfer – Nell Sullivan – Cambridge University
MBA P02 - SUPPLY CHAIN MANAGEMENT
S.No Topic No. of

Hours
1 Introduction 8
Supply Chain – Fundamentals, Importance, Decision Phases,

Process View. Supplier- Manufacturer-Customer chain.
Drivers of Supply Chain Performance. Structuring Supply
Chain Drivers. Overview of Supply Chain Models and
Modeling Systems. Building blocks of a supply chain network,
Business processes in supply chains, Types of supply chains and
examples & Strategic, tactical, and operational decisions
in supply chains.
2 6
STRATEGIC SOURCING
In-sourcing and Out-sourcing – Types of Purchasing
Strategies. Supplier Evaluation, Selection and Measurement.
Supplier Quality Management. Creating a world class supply base.
World Wide Sourcing and SCM Metrics
3 6
SUPPLY CHAIN NETWORK
Distribution Network Design – Role, Factors Influencing,
Options, Value Addittion. Modles for Facility Location and
Capacity Location. Impact of uncertainty on Network Design.
Network Design decisions using Decision trees. Distribution
Center Location Models. Supply Chain Network optimization
models.
4 7
PLANNING DEMAND, INVENTORY AND SUPPLY
Overview of Demand forcasting in the supply chain.
Aggregate planning in the supply chain. Managing Predictable
Variability.
Managing supply chain cycle inventory. Uncertainty in the
supply chain – Safety Inventory. Determination of Optimal level
of product availability. Coordination in the Supply Chain. Supply
chain performance measures. Supply chian inventory
management, multi-echelon supply chains and Bullwhip effect
5 CURRENT TRENDS 8
E-Business – Framework and Role of Supply Chain in e-
business and b2b practices. Supply Chin IT Framework.
Internal Supply chain management. Supply Chain in IT
practice. Supplier relationship management.
Information Systems development. Packages in Supply
Chain –eSRM, eLRM, eSCM. Internet-enabled supply chains:
e-marketplaces, e-procurement, e-logistics, e-fulfillment, ERP and
supply chains, supply chain automation, and supply chain integration
Cases in Supply Chain Management.
Total 35
REFERENCES
1. Joel D. Wisner, Principles of Supply chain management, Cengage Learning,

2007
2. Sunil Chopra and Peter Meindi, Supply Chain Management-Strategy Planning and
Operation, Pearson Education, Third Indian Reprint, 2004.
3. Monczka et al., Purchasing and Supply Chain Management, Cengage
Learning, Second edition, Second Reprint, 2002.
4. Altekar Rahul V, Supply Chain Management-Concept and Cases, Prentice Hall
India, 2005.
5. Shapiro Jeremy F, Modeling the Supply Chain, Cengage Learning, Second
Reprint , 2002.
6. Ballou Ronald H, Business Logistics and Supply Chain Management, Pearson
Education, Second Indian Reprint, 2004.
MBA P03 - ADVANCED MAINTENANCE MANAGEMENT
S.No Topic Hours

1 Maintenance Concept 5
Objectives and functions of Maintenance, Types,
Maintenance Strategies. Organization for Maintenance. Five
Zero Concept
2 Failure Data Analysis 8

MTBF, MTTF, Useful Life – Survival Curves – Repair
Time Distribution Breakdown time distributions,
Poisson,Exponential and Normal distribution.
Availability of repairable Systems – Maintainability
Prediction – Design for Maintainability
3 Maintenance Planning 8
Overhaul and Repair: Meaning and Difference, optimal
overhaul/Repair / Replace maintenance policy for
equipment subject to breakdown.
Replacement Decisions: Optimal interval between
preventive replacement of equipment subject to
breakdown, group replacement
4 Maintenance Systems 7
Fixed Time Maintenance, Condition based
Maintenance, Operate to Failure, opportunity
maintenance, Design out maintenance, total productive
maintenance.
5 Advanced Techniques 7
Reliability Centered Maintenance (RCM) – Total
Productive Maintenance (TPM) - Philosophy and
Implementation. Signature Analysis – MMIS – Expert
Systems – Concept of Tero technology. Reengineering
maintenance process.
Total productive Maintenance, Concept of reliability,
reliability improvement, Concept of maintainability and
Maintainability improvement.
Total 35
References
1. Maintenance Engineering & Management – R.C.Mishra & K.Pathak, PHI, 2005

2. Industrial Maintenance Management – Sushil Kumar Srivatsava, S.Chand & Company,
2005
3. Gopalakrishnan, P. Banerji, A.K., “Maintenance and Spare Parts Management”, Prentice
Hall of India, 2004
4. Kelly and M.J. Harris "Management of Industrial Maintenance", Butterworth and
Company Limited.
5. AKS Jardine "Maintenance, Replacement and Reliability", Pitman Publishing.
MBA P04 - FACILITIES LOCATION AND PROCESS DESIGN
S.No Topic Hours

1 INTRODUCTION 5
Facilities requirements, need for layout study – types of

layout, Model Classification, Criterion Selection, Model
Validation, Design Process.
2 PLANT LAYOUT 6
Layout problem, Plant layout procedures- various
approaches, Flow and activity analysis, Designing the layout
3 PLANT LOCATION 7
Plant location analysis – factors, costs, location decisions –

simple problems in single facility location problems,
multifacility location problems, network location problems.
4 PROCESS MANAGEMENT AND STRATEGY 9
The Process View of Organizations, Performance Measures,

Product Attribute and Process Competencies, Process
Design, Planning, and Control, Strategic Positioning and
Operational Effectiveness, Strategic Fit, Matching Products
and Processes, Operations Frontier and Trade-offs
5 Process Flow 8
Process Flow, Key Measures, Flow Time, Flow Rate,
Inventory Analysis, Process Flow Chart, Flow Time
Measurement, Flow-Rate and Capacity Analysis,
Managing Flow Variability, Process Integration- Lean
operations: Process Synchronization and Improvement
Total 35
References
1. Richard Francis, L. Leon McGinnis, F. Jr., John White, A., “Facility Layout and
nd
Location - an Analytical Approach”, Prentice Hall of India., 2 Ed.
2. Raví Anupindi, Sunil Chopra, Sudhakar Deshmukh,Jan A. Van Mieghem, and Eitan
Zemel, “Managing Business Process Flows: Principles of Operations Management”
Pearson Education, 2006
3. G.Halevi and R.D.Weill, “Principles of Process Plannning” Chappman and
Hall, Madras 1995.
MBA P05 - LOGISTICS MANAGEMENT
S.No Topic Hours

1 Introduction 5
Definition and Scope of Logistics – Functions &
Objectives – Customer Value Chain – Service Phases and
attributes – Value added logistics services – Role
of logistics in Competitive strategy.
2 Warehousing and Materials Handling 7

Warehousing Functions – Types – Site Selection –
Decision Model – Layout Design – Costing – Virtual
Warehouse.
Material Handling equipment and Systems – Role of
Material Handling in Logistics.
Material Storage Systems – principles – benefits –
methods. Automated Material Handling.
3 Performance Measurement and Costs. 7
Performance Measurement – Need, System, Levels and
Dimensions. Internal and External Performance
Measurement. Logistics Audit.
Total Logistics Cost – Concept, Accounting Meathods. Cost –

Identification, Time Frame and Formatting.
4 Transportation and Packaging 8

Transportation System – Evolution, Infrastructure and
Networks. Freight Management – Route Planning –
Containerization. Modal Characteristics, Inter-modal
Operators and Transport Economies.
Packaging- Design considerations, Material and Cost.

Packaging as Unitisation. Consumer and Industrial
Packaging.
5 Recent Trends in Logistics 8
Logistics Information Systems – Need, Characteristics and

Design. E-Logistics – Structure and Operation. Logistics
Resource Management. Automatic
Identification Technologies. Warehouse Simulation.
Reverse Logistics – Scope, design and as a

competitive tool. Global Logistics – Operational and
Strategic Issues. Strategic logistics Planning.
Total 35
References
1. Krishnaveni Muthiah,” Logistics Management and World Seaborne Trade”, HPH,

2007
2. Sople Vinod V, Logistics Management – The Supply Chain Imperative, Pearson
Education,Indian Reprint 2004.
3. Ailawadi C Sathish & Rakesh Singh, Logistics Management, Prentice Hall India, 2005.
th
4.. Coyle et al., The Management of Business Logistics, Cengage Learning, 7 Edition, 2004.
5. Bowersox Donald J, Logistical Management – The Integrated Supply Chain Process Tata
McGraw Hill, 2000.
6. Bloomberg David J et al., Logistics, Prentice Hall India, 2005.

MBA P06 - COMPUTER INTEGRATED MANUFACTURING (CIM)
S.No Topic Hours

1 Introduction 5
Computer Integrated Manufacturing – Definition,
Concept, Evolution and Benefits. Types of
Manufacturing Systems and Sub-systems. Automated
Systems – Elements, Functions and Levels.
2 Computers and Communication in CIM 6

Hardware, Software and Security Requirements for
implementing CIM systems. Communication Systems for
CIMS – Communications Matrix, Network
architectures and Techniques. Overview of creating and
maintaining a manufacturing systems database.
3 CAD/CAM 7
Fundamentals of Design for Manufacturing (DFM),
Computer Aided Design (CAD) & CAM, 3D
Modeling packages, Finite Element Analysis
packages and transportability,
Optimized production technology.
4 Computerized Manufacturing 5
NC, CNC and DNC machines. Introduction to part-
programming. Tool Management. Data Logging and
acquisition. Automated data collection.
5 Manufacturing Systems 5
Manufacturing Systems – Components, Classifications and
Functions. Flexible Manufacturing Systems(FMS)
– Components, Applications and benefits, Planning and
Implementation issues in FMS. Group Technology – Part-
Families, Classification and Coding and Cellular
Manufacturing Systems.
6 CURRENT TRENDS 7
Concurrent Engineering. Role of Expert Systems in CIMS.
Robotics-Overview, Types in CIMS. Automated Guided
Vehicles – Types and Technology, Control. Overview of
Automated Assembly systems-Lean Production –Agile
Manufacturing
Total 35
REFERENCES
1. Vajpayee Kant. S, Principles of Computer Integrated Manufacturing, Prentice Hall

India, Second Indian Reprint, 2005.
2. Mikell P.Groover, Automation, “Production Systems and Computer Integrated
Manufacturing” PHI, 2001.
3. Ronald G.Askin, “Modelling and Analysis of manufacturing” John Wiley & Sons,
1993.
MBA P07 - PROJECT MANAGEMENT
Objectives
 To Familiarise the Students with Project Management Techniques of a Project
Planning & Implementation and the Use of Computers in the Same.
 To Provide an understanding of the Procedures, Techniques and Methods of Project
Evaluation, Financing and Control.
S.No Topic Hours

1 The Nature and Purpose of Project Management 7
Project: Definition, characteristics, importance, types, steps in
identification of projects
Project Life cycle
Project Planning
Network Scheduling and PDM
2 Project appraisal: Technical appraisal, Environmental appraisal, 6
Economic & market appraisal including market survey for
forecasting future demand and sales.
Managerial appraisal.
3 PERT, CPM & GERT 7
Resource Allocation and Resource Leveling.
Managing Risk in Projects
4 Project implementation, Monitoring and Control. 9
Project Management Information Systems.
Use of Computers in Project Management
Problems of project implementation, role of project manager,
project audit.
Contract management: basic concept. Remedies for non-
performance of contract.
5 Cast Studies. 6
Computer practical: Hands-on Experience with Time-Line and
MS-Project 2000.
Total 35
References
1) Gido, Effective Project Management, Cengage Learning, 2006

2) Choudhury, Project Management, Tata McGraw Hill, 2004.
3) Jerome D. Wiest, Ferdin & K. Levy, A Management Guide to PERT / CPM, PHI, 2nd
ed., 1979.
4) Srinath L.S, Operations Research for Executives – Project Management with CPM
and PERT, Affiliated East-West Press, 1994.
5) John M. Nicholas, Project Management for Business & Technology, 2nd ed. Pearson
Education, 2002.
6) Thirumalai Ramaraju, “Project Management”, HPH
7) Rory Burker, Project Management, Planning & Control Techniques, 4th ed., Wiley
8) Student Edition, 2003.
9) Sid kemp, PmP, Project Management Demystified, Tata McGraw Hill, 2004.
10) K Nagarajan, Project Management, 2nd ed., New Age International Publishers, 2004.
11) Prasanna Chandra, Projects – Planning, Analysis, Selection, Financing,
Implementation and Review, 5th ed., Tata McGraw-Hill, 2002.
12) Robert Buttrick, Project Workout, Financial Times, Prentice Hall, 2nd ed., 2000.
13) J R Meredith, Samuels J, Mantel Jr., Project Management – A Management
Approach, 4thed., John Wiley & Sons, 2002.
14) R K Wysocki, R Beck Jr., D B Crane, Effective Project Management, 2nd ed., John
Wiley & Sons, 2000.
15) Colin Bentley, Computer Project Management, John Wiley & Sons, 1984.
16) R G Ghattas & Sandra L McKee, Practical Project Management, Pearson Education,
2001.
17) H N Ahuja, Project Management – Techniques in Planning and Controlling
Construction Projects, John Wiley & Sons,
18) Dennis Lock (ed.), Project Management Handbook, 2nd ed., Jaico Publishing, 1995.
19) HBR, Project Management, 1991.
20) F L Harrison, Advanced Project Management, Mettropolitan (Gower), 3rd ed., 1992.
21) Gwen Lavery, Managing Projects with Microsoft Project for Windows, Van Nostrand
Reinhold, 1990.
22) Harvey Maylov, Project Management, Pearson Education, 3rd ed., 2003.
23) Linn C Stuckenbruck (ed.), The Implementation of Project Management – The
Professional’s Handbook, Addison – Wesley, 1986.
MBA P08 - STATISTICAL QUALITY CONTROL
Objectives:
o To Familiarise the Students with the Basic Tools and Techniques of Statistical quality
Control.
o To Give the Students a Sound Understanding of the Principles of Statistical quality
Control and the Basis for Applying those Principles in a Variety of Organization
Environments.
S.No Topic Hours

1 Introduction to Statistical Approach to Quality Control. 6
Quality Assurance in Business Environment.
Statistical Process Control
2 Introduction to Control Charts. 6
Control Charts for Attributes.
Control Charts for Variables.
Guidelines for Implementing Control Chart Programme
3 Acceptance Sampling: 7
Acceptance Sampling for Attributes.
Acceptance Sampling by Variables.
Other Acceptance Sampling Procedures.
4 Other Statistical Process Control Techniques – An Overview. 8
Uses of Control Charts and Acceptance Sampling Procedures
Manufacturing Applications.
Process Capability Analysis
Process Optimization with Designed Experiments
Six Sigma for manufacturing industry
5 Use of SPSS Software Package for quality related problems 4
6 Case Studies 4
Total 35
References
1) Douglas C. Montgomery, Introduction to Statistical Quality Control, John Wiley&

Sons,2001.
2) Wetherill G B & Brown D W, Statistical Process Control, Chapman & Hall, 1991.
3) Eugene L. Grant & Richard S. Leavenworth, Statistical Quality Control, McGraw Hill
International Book Co., 6th Edition, 1988.
4) William S. Messina, Statistical Quality Control for Manufacturing Managers, John
Wiley & Sons, 1987.
5) Gupta R.C., Statistical Quality Control, Khanna Publishers, Delhi.
6) Ott, E R, Process Quality Control, McGraw-Hill International, 1975.
7) Zaidi A, SPC: Concepts, Methodologies and Tools, 2004
MBA P09 BUSINESS PROCESS REENGINEERING AND VALUE
ENGINEERING
This course has been designed to develop an appreciation of process view of business
and redesign there of. The participants would be able to develop an understanding of the
use of information technology for process redesign.
S.No Topic Hours

1 Conceptual Foundation of Business Process Reengineering; 5
Role of Information Technology in BPR; process
Improvement and Process Redesign
2 BPR Experience in Indian Industry; Process Identification 5

and Mapping; Role/Activity Diagrams; Process Visioning
and Benchmarking
3 BPR Implementation Methodology, Business process 8
Improvement, Business Process Redesign; Man Management
for BPR Implementation, Re-organizaing People and
Managing Change
4 Introduction, Uses, Concept, Performance of Functions, 7
Group Thinking and Brain-Storming in Value Engineering,
Concept of value, function, cost and worth
Various Phases of Value Engineering
5 Cost analysis for value Engineering 5
Techniques used in Value Analysis
6 Case Study in BPR and Value Engineering 5
References
1. S. Balasubramanian and R. Radhakrishnan, Business Process
Reengineering- Text and Cases, PHI, 2008
MBA P10 SERVICE OPERATIONS MANAGEMENT
This course examines the management of services, focusing on both the strategic and
operational aspects of designing new services, assessing and improving service quality,
improving the efficiency and effectiveness of service processes, and how new
technologies can be integrated into service operations to help achieve these objectives.
S.No Topic Hours

1 Introduction to Services 6
Service Operations & Strategy
Formulating Strategy
New Service Development & Managing Service
2 Designing the Service Delivery System 7

Selecting the Location for a Service Operation
Managing the Service Experience Service
Site Performance Evaluation Outsourcing
and off sourcing
3 Waiting Time Management 7

Front-Office / Back-Office Interface
Team Meeting/Work Time
Using Technology in Service Operations
4 Revenue Management 8
Service Quality & Strategy
Six Sigma for service process improvement
Managing Capacity and Demand
Yield Management
5 7
Queuing Models and Capacity Planning
Tools for Managing service
Case study in Service Operations management
35
Total
REFERENCES
1. Richard D., Matters, Successful Service Operations Management, Cengage Learning, 2006
Syllabus General Management Electives
MBA G01 - Infrastructure Management
S . no Topics No.of hours

1 Introduction to infrastructure management 6
 Overview of infrastructure needs – National & Gobal
 Indian economy
 Infrastructure policies
 Program and project development
 Growing energy needs
 Infrastructure economics
2 Marketing and IS 7
 Marketing of infrastructure services
 Strategy and competition for infrastructure
 Integrated infrastructure management system
 Information system for infrastructure management
3 Infrastructure project management 7

 Financing infrastructure developments
 Advanced project management
 Project evaluation
4 Legal aspects of infrastructure management 8
 Regulatory issues in infrastructure management
 Environmental policies
 Urban governance
5 Other issues in infrastructure management 7

 Rural infrastructure management
 Technology change management in infrastructure
sectors
 Case studies and live projects
Total 35
References
1. Indian infrastructure report by IDFC, IIMA, IITK”, 2008.
2. “Measuring and improving infrastructure policy”, National academy press Wash D.C,
1995.
3. Grigg, Nail, “Infrastructure Engineering and management”, John Wiley, 1998.
MBA G02 Entrepreneurship Development
MODULE 1 (5 Hrs)
Entrepreneur: Meaning of Entrepreneur; Evolution of the Concept; Functions of an Entrepreneur,
Types of entrepreneur, Intrapreneur – an emerging class, Concept of Entrepreneurship-Evolution
of Entrepreneurship; Development of Entrepreneurship; The entrepreneurial Culture; Stages in
entrepreneurial process.
MODULE 2 (6 Hrs)
Creativity and Innovation: Creativity, Exercises on Creativity, Source of New Idea, Ideas into
Opportunities.
Creative problem solving: Heuristics, Brainstorming, Synectics, Value Analysis
Innovation and Entrepreneurship: Profits and Innovation, Globalization, Modules of
Innovation, Sources and Transfer of Innovation, Why Innovate, What Innovation, How to
Innovate, Who Innovates.
MODULE 3 (4 Hrs)
Business Planning Process
Meaning of business plan, Business plan process, Advantages of business planning, Marketing
plan, Production/operations plan, Organizational plan, financial plan, Final project report with
feasibility study, preparing a model project report for starting a new venture.
MODULE 4 (5 Hrs)
Institutions supporting entrepreneurs
Small industry financing developing countries, A brief overview of financial institutions in India,
Central level and state level institutions, SIDBI, NABARD, IDBI, SIDO, Indian Institute of
Entrepreneurship, DIC, Single window, Latest Industrial policy of Government of India
MODULE 5 (5 Hrs)
International Entrepreneurship Opportunities: The nature of international entrepreneurship,
Importance of international business to the firm, International versus domestic entrepreneurship,
Stages of economic development, Entrepreneurship entry into international business, exporting,
Direct foreign investment
MODULE 6 (5 Hrs)
Informal risk capital and venture capital: Informal risk capital market, venture capital, nature
and overview, venture capital process, locating venture capitalists, approaching venture
apitalists.
MODULE 7 (5 Hrs)
Managing growth: Using external parties to help grow a business, franchising, advantages and
limitations, investing in a franchise, joint ventures
Case studies
References
1. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publishing House,

2007
2. Poornima Charantimath, Entrepreneurship Development-Small Business Enterprise, Pearson
Education, 2007
3. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, 6th Edition, The
McGraw-Hill Companies, 2007
4. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007
5. Maddhurima Lall, Shikha Sahai, Entrepreneurship, Excel Books, 2006
6. Kurakto, Entrepreneurship-Principles and practices, 7th Edition, 2007, Cengage Learning
MBA G03 INNOVATION MANAGEMENT
S.NO TOPIC No.of hours

1 Introduction to Innovation Management 5
 Innovation management
 Innovation Environment
 Innovation Opportunities
2 Innovation in corporation 7
 Organizing for Innovation
 Strategizing innovation
 Managing Innovation Function
 Climate and Culture for management
3 Innovation Project 7
 Innovation and Entrepreneurship
 Research and Development management
 Innovation Project management
4 Mind tools for Innovations 7
 Thinking process
 Directed creativity
 Individual Creativity Techniques
 Group Creativity Techniques
5 Managing Innovations 6
 Types of innovation – process and product
 Innovation diffusion
 Legal Aspects of Innovation
 Innovative Society
6 Case Studies 3
Total 35
References
1. Dr. CSG.Krishnamacharyulu and Dr.R.Lalitha, “Innovation Management” – HPH,2007.

2. Besterfield, “Innovation and the general manager”, TMH, 2005
st
3. White and Bruton, “The management of technology of Innovation”, Thomson, 1 edition,
2007.
4. Paul E.Plsek, “Creativity, Innovation and quality”, PHI,2004
MBA G04 STRESS AND TIME MANAGEMENT
Objectives
 To understand the nature of stress, and the relationship between stress and
managerial problems.
 To examine the various methods of assessing personal and organizational
stress, and indicating ways of coping with stresses.
Module 1: Stress and wellness (10 Hrs)

 Nature of Stress ó Constructs and Problems
 Occupational Stressors
 Role Stress
 Sources of Managerial Stress
 Stress and Thought Processes ó Learning
 The stress experience : Myths & reality
 Wellness: beyond normal health
 The dyanamics of stress and relaxation
 How the stress experience varies?
 Distress symptoms: monitoring early warning signs
Module 2: Distress - related influences (5 hrs)

 Distress – prone personality pattern
 Distress – resistant personality pattern
 Distress promoting and distress preventing social influences
Module 3: Managing stress : strategies and methods (12 hrs)

 Overcoming stress
 Health buffers
 Quieting the mind and body: relaxation methods
 Pacing and balance : Managing Time
 Social support: Giving and receiving
 Personal wellness and social commitment
 Stress and Personality - Behavioural and Situational Modifiers
 Stress and Motivation
 Verbal and Non-verbal Indicators of Stress
 Assessment of Stress
 Stress and Management Change
 Stress and Conflict
 Leadership Styles in Stressful and Non-Stressful Situations
 Decision Making under Stress
 Burnout
 Stress and Social Support

Module 4: Time management (8 hrs)
 Introduction
 Beating procrastination – activity logs, to do list, action programs and
prioritization
 Personal goal setting – Locke’s goal setting theory
Time management training
 Tips to increase time management
 Case studies
References
th
1. Walt Schafer, “Stress Management” ,4 edition, Wardsworth, 2000.
2. S.D. Bagade. Time management. HPH, 2005
3. Reuben Ray, “Time management” HPH, 2004.
4. Dan S. Kennedy, “No . B.S.Time Management for Entrepreneurs”, Self-Counsel
Business Series, 2006
5. M R Pai , “Stress And Time Management” , Gita R. Pai publishers, 2005
6. A Comprehensive Handbook Of Techniques And Strategies”, Springer
publishing, 2002
MBA G05 - HOSPITAL & HEALTH CARE MANAGEMENT
Sl.No. Topics No.

of
Hours
1. Hospital Management 4
 Introduction
 Nature and scope of Hospital
 Organisation- Hospital the concept & Significance of Hospital
Management
 Management of Product Profile
2. Hospital Administration 4
 Hospital Ethics
 Distinguish Between a Hospital and an Industrial Organisation
 Challenges to Hospital Administration
 Role of Hospital Administration in Legal Matters
3. Management of Hospital Services 4
 Types of Product
 Life Cycle of Hospital Product
 Managerial Proficiency for the key Hospital Service
 New Product Development Dilemma
4. Functional Areas in Hospital Management 5
 Management of Finance
 Management of Human Resources
 Management of Marketing
5. Health Care Management 6

 The Managerial Role
 Organization Theory & Health Services Management
 Organizational Structure & Form
 Futuristic Health Services Organisational form
6. Managerial Effectiveness
 Managing Organisations 6
 Inter-Professional collaborative Relationships
 Managing strategic Change
7. Health Care Evaluation 6
 Measuring Health Status & Health Related Quality of Life
 Evaluating Effectiveness using randomized and non-randomized
designs.
 Evaluating cost – effectiveness
 Evaluating Humanity
Total 35
References
1. “S.K.Jha”, Hospital Management, Himalaya Publishing House, 2007.

th
2. “R.C.Goyal”, Hospital Administration and Human Resource Management, 4 edition,
PHI, 2006.
th
3. “Stephen.M.Shortell and Arnold.D.Kaluzny”, Health Care Management, Thomson, 5
edition, 2005.
4. “Sarah smith, don Sinclair, Rosalind Raine & Bornaby Reeves”, Health Care Evaluation,
TMH, 2006.
5. “Marie Larney”, Health Service Management Culture, Consensus & the Middle
Manager”, PHI, 2007.
6. “G.D.Kunders”, Hospitals, Facilities Planning & Management, TMH, 2007.
7. “S.L. Goel, R. Kumar”, Hospital administration and management, Deep and deep
publications, 2005.
st
8. “S.L. Goel, R. Kumar”, Hospital managerial services - hospital administration in the 21
century, Deep and deep publications, 2004.
9. “A.V. Srinivasan”, Managing a modern hospital, Response books,2001.
10. Barbara J. Youngberg , “Essentials of Hospital Risk Management” Aspen Publications
Hardcover,2006
MBA G06 – DISASTER MANAGEMENT
Module 1: Introduction to disaster management
Dimensions of Natural & Anthropogenic Disasters, Principles/Components of Disaster

Management, Organisational Structure for Disaster Management, Disaster
Management Schemes/SOPs, Natural Disasters and Mitigation Efforts, Flood Control, Drought
Management, Cyclones, Avalanches, Mangroves, Land Use Planning, Inter- Linking of
Rivers, Role of Union/States, Role of Armed Forces/Other Agencies in Disasters,
Important Statutes/ Legal Provisions, IEDs/Bomb Threat Planning, NBC Threat and Safety
Measures, Forest Fires, Oil Fires, Crisis in Power Sector, Accidents
in Coal Mines, Terrorism and Emergency Management
Module 2 – Operations Management (OM), Risk Assessment and Disaster Response,

Quantification Techniques, NGO Management, SWOT Analysis based on Design &
Formulation Strategies, Insurance & Risk Management, Institution Awareness and
Safety Programmes,
Module 3 –Psychological and Social Dimensions in Disasters, Trauma and Stress,

Emotional Intelligence, Electronic Warning Systems, Recent Trends in Disaster
Information Provider, Geo Informatics in Disaster Studies, Cyber Terrorism, Remote
Sensing & GIS Technology, Laser Scanning
Module 4 - Applications in Disaster Management, Statistical Seismology, Quick

Reconstruction Technologies, Role of Media in Disasters, Management of Epidemics, Bio-
Terrorism, Forecasting / Management of Casualties.
Module 5: Disaster Management in India
Disaster preparedness, Disaster mitigation, Forecasting and warning of disasters,

Assessing risk and vulnerability, Disaster management in India, Role of news media in disaster
management, Rehabilitation of victims.
References
Encyclopaedia of Disaster Management By Goel, S. L. Deep & Deep Publications Pvt Ltd
Disaster Management By G.K. Ghosh A.P.H. Publishing Corporation
Disaster Management By R.B. Singh Rawat Publications

Disaster Management: Through the New Millennium By Ayaz Ahmad Anmol Publications
Disaster Management By Nikuj Kumar Alfa Publications
Disaster Management - Recent Approaches By Arvind Kumar Anmol Publications

MBA G07 – INSURANCE MANAGEMENT
Objective
The main objective of this subject is to make the students familiar with General Insurance,
Insurance Contract and Types of Insurance

1 Insurance industry in India 6
 Concept of Insurance
 Historical Aspects of Insurance in India
 Insurance Sector Reforms
 Private Players in the Market
 Indian Insurance Market
 General Insurance Industry in India- Issues and
Challenges
2 Insurance Market 8
 Challenges for insurance sector
 Formation of LIC
 LIC and New challenges
 Relevance of Insurance to the emerging socio-economic
needs of all the sections of society including Industrial
sector
 Types of Insurance Organisation
 Types of insurance policy
 Insurance Business
 Intermediaries in Insurance Business
 Concept of Reinsurance
 Tax Benefits of life insurance policy
3 Insurance Contract 6
 Formation of Insurance Contract
 Life, Fire, Marine and Motor Insurance Contracts
 Principles of Insurance: Utmost Good Faith, Indemnity,
Insurable Interest
 Micro Insurance in India
4 Insurance Products 6
 Classification of Insurance
 Life, Non-Life (general), Health, Pension, Social Security
and Retirement Benefits
 Insurance Products
5  Legal Framework of insurance 5
 Actuarial insurance in India
 Modelling and Forecasting in Insurance management
 Life insurance procedures
 Non-life insurance procedures
6 Insurance Case Studies 4
Total 35
References

Publishing
1 Stephen Diacon A Guide to Insurance Palgrave Macmillan 2006
Management
2 Gupta P.K Insurance and Himalya Publishing 2006

Risk Management House
3 Nalini Prava Tripathy & Insurance Theory and PHI 2005
Prabir Pal Practice
4 Mishra M.N Principles and Practices of S. Chand and Co 2004
Insurance
5 Panda G.S Principles and Practices of Kalyani Publications 2004
Insurance
6 Scott E. Harrington Risk Management & Tata McGraw-Hill 2007
Gregory R. Niehaus Insurance
7 Arthur C. and Risk Management and Tata McGraw-Hill 2001
C. William Jr Insurance
MBA G08 - PLANNING AND MANAGEMENT OF EDUCATIONAL INSTITUTIONS
OBJECTIVES:
1. To enable the student teachers to understand basic concepts of educational

administration and management.
2. To enable the student teachers to acquire necessary knowledge and expertise of the principles
and procedures of education administration and management.
3. To develop an understanding and appreciation of the role of different agencies of
educational administration.
4. To enable the student teachers to understand how different branches of education are
managed and administered.
5. To enable the student teachers to understand and appreciate various aspects of educational
planning and finance.
Module – I: National Policy on Education – Center and State relation in education –

Recommendations of various commissions in the context of: 1. Universalization of elementary
education. 2. Secondary education. 3. University education. (6 hrs)
Module – II: Recent changes in economic policies and their implications for education
at national and state level. (3 hrs)
Module – III: Educational planning – theoretical considerations. A critical examination of

relevance of different approaches to educational planning, with special reference to India.
(5 hrs)
Module – IV:
Systems Approach in Educational Administration, Legal, financial and administrative
management of educational institutions. (5 hrs)
Module – V: CONCEPT – BASED CURRICULUM AS INSTRUCTION

Concept and process in curriculum design, Designing integrated, inter-disciplinary units,
Conventional models of curriculum design, The integrated concept-process Model for
Institutions (6 hrs)
Module –V1: EDUCATIONAL TECHNOLOGY AND CLASSROOM PEDAGOGY

Educational Technology – Concept, Emerging technologies; synergy of technologies and their
cumulative effect on education. Effects of the introduction of new technologies
on methodology of teaching, learning experiences and curriculum development. (7 hrs)
References
1. Bhatt, B.D. & SDR Sharma 1992, Educational Administration, Karishkar Pub. House, New
Delhi.
2. Clyde M. Champbell, 1952, Practical Application of Democratic Admin. Harper & Brothers,
New York.
3. Glande-W, Fowceet, 1964, School Personnel Admn. Macmillan, New York.
4. S.S. Mathur, Educational Administration – Principles and Practices, Krishn a Brothers,
Jallunder.
5. William-B, Casteller, 1976, The Personnel Function in Educational Administration,
Macmillan Publishing Co. Inc., New York.
MBA G09 - EVENT MANAGEMENT
S . no Topics No.of
hours
1 Introduction 5
 Need for events, Types of events, Structure of events
 Event Process – Brief, Concept, Budgets,
Schedule of items
 Nature and scope of event management
 C’s of events designing and interaction
 Strategic market planning
 Development of market plans for events
2 Elements of events 5
 Infrastructure
 Target audience
 Organizers
 Venue
 Media and activities
3 Media coverage of events 7
 Themes, Beneficiary, Creative and People
 Concept of markets in events
 Segmentation and targeting of the market
 Positioning
4 Implications of Events 8
 The implications of special events

 Social and Community Implications of Events
 Economic Implications of Events
 Concept of event property event as a product
 Methods of pricing events and promotion
5 Exhibitions 7
 Exhibition, Reasons for Exhibit At An Exhibition,
common reasons, Economic Impact of
Exhibitions, cost effective way of exhibiting, ways to
build a dream team, steps to create the great indoors,
Functions of management in events, Evaluation of event
performance, Measuring performance and correcting
deviations
6 Case Studies 3
Total 35
References
1. Guar S.S and Saggere S.V, “ Event marketing management”,
2. Avrich Barry,” Event and entertainment”, Mc millan
3. Kotler, “ Marketing management”, PHI
MBA G10 – AIRLINE AND AIRPORT MANAGEMENT
Objective
To Provide the knowledge of airport planning, management, and operations that is
required to begin an airport management career.
1 Introduction 6
 Evolution of management
 History of Aviation
 Organisation, Global, Social and ethical environment
 History of Indian Airline industry
 Major Players in Airline Industry
 SWOT analysis in Airline industry
 Market Potential of Indian airline Industry
 Current Challenges in Airline Industry
 Completion in airline Industry
2 Airport Management 8
 Airport Planning
 Terminal planning, design, and operation
 Airport Operations
 Airport Functions
 Organization Structure of Airline sectors
 Airport Authorities
 Global and Indian Scenario of Airport Management
3 AIR TRANSPORT SERVICES 8

 International Trends
 Emerging Indian Scenario
 Private Participation: International Developments
 Private Participation in Indian Airports
 Environmental regulations
 Regulatory Issues
 Meteorological Services for Aviation
 Airport fees, rates, and charges
4 INSTITUTIONAL FRAMEWORK 6
 Safety Regulation
 Economic Regulation
 Management of Bilaterals
 Aviation Security
5 Controlling 4
 Traffic control, airspace, and navigational aids
 Controlling process
 Coordination
 Response to emergencies and airport security
6 Case Studies in Airline industry 3
Total 35
References
Publishing
1 Graham. A. Managing Airports: An Butterworth- 2001
International Perspective Heinemann, Oxford
2 Wells. A. Airport Planning and McGraw-Hill, 2000
Management, 4th Edition London
3 Doganis. R The Airport Business Routledge, London 1992
4 Alexander T. Principles of Airport McGraw Hill 2003
Wells, Seth Management
Young
5 P S Senguttuvan Fundamentals of Excel Books 2007
Air Transport Management
6 P S Senguttuvan Principles of Excel Books 2007
Airport Economics
7 Richard de Airport Systems: Planning, McGraw-Hill, 2007
Neufville Design, and Management London

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Anna University- Coimbatore MBA Syllabus Version 1.

ANNA UNIVERSITY- COIMBATORE

MASTER OF BUSINESS ADMINISTRATION

CURRICULUM - 2007 (FULL TIME MODE)

Course Course Title Hours/ Credits Maximum marks

Course Course Title Hours/ Credits Maximum marks

Course Course Title Hours/ Credits Maximum marks

Report of the Summer Training is to be submitted by the students within 15 days

Course Course Title Hours/ Credits Maximum marks

As a part of dual specialization, Students are instructed to take one

Change of Major and minor Specialization will not be permitted in the

Course Course Title Hours/ Credits Maximum marks

Course Course Title Hours/ Credits Maximum marks

TOTAL CREDIT EARNED : 116

Course Course Title Hours/ Credits Maximum marks

Course Course Title Hours/ Credits Maximum marks

078400004 Management of Financial Services & 3 1 3 50 50 100

HUMAN RESOURCE ELECTIVES

Course Course Title Hours/ Credits Maximum marks

078410013 Advanced Industrial Psychology 4 3 50 50 100

078410010 Managerial Behaviour and 4 3 50 50 100

Course Course Title Hours/ Credits Maximum Marks

078500012 Advanced Maintenance Management 3 1 3 50 50 100

Computer Integrated Manufacturing 3 1 3 50 50 100

GENERAL MANAGEMENT ELECTIVES

Course Course Title Hours/ Credits Maximum marks

078390031 Innovation Management 4 3 50 50 100

MBA 011 VALUE BASED MANAGEMENT

The objective of this course is to expose the students to the theories of

S. no Topic No. of Hours

5 P C Tripathi Principles of Management Tata McGraw Hill 2006

7 V.S.P Rao Management : Text and Cases Excel Books 2002

9 S.K. Mandal Fundamentals of Business Jaico publishing 2006

S. no Topic No. of Hours

S.No Authors Name Book Name Publisher Year of

MBA 013 ECONOMIC ANALYSIS FOR BUSINESS DECISIONS

Managerial Economics is the application of economic theory and methodology to

S. no Topic No. of Hours

8 Business Decisions and Government 9

6 Krugman & Walls: Microeconomics Palgrave Macmillan 2005

7 Pal Sumitra Managerial Economics Macmillan India Ltd 2007

S. no Topic No. of Hours

S.No Authors Name Book Name Publisher Year of

5 R. Nandagopal Research Methods in Excel Books 2007

S. no Topic No. of Hours

S.No Authors Name Book Name Publisher Year of

14 Udai Pareek Understanding Oxford University 2004

S.No Authors Name Book Name Publisher Year of

3 Asohok Banerjee Financial Accounting: Excel Books 2005

13 Jain & Narang Cost Accounting Kalyani publisher 2005

MBA 017 EXECUTIVE COMMUNICATIONS &PERSONAL GROWTH

S. no Topic No. of Hours

S.No Authors Name Book Name Publisher Year of

1 John M. Penrose Business Communication Thomson South – 2007

2 Hargie Communication Skills for Palgrave Macmillan 2006

4 Lesikar V. Ramond Basic Business Tata McGraw Hill 2005

6 Mohan Krishna Developing Communication Macmillan India Ltd 2007

8 Booher Dianna E-Writing : 21st Centurary Macmillan India Ltd 2007

9 Courtland L Bovee Business Communication Prentice Hall 2005

10 John V Thill Excellence in Business Prentice Hall 2006

11 S.K. Mandal Effective Communication & Jaico Publishing 2005

12 Chrissie Wright Practical Communication Jaico Publishing 1999

13 Randolph H. Hudson Business Communication Jaico Publishing 2006