Suresh Kumar Sharma

 098156 17384
sureshacu@gmail.com

Business, more than any other occupation, is a continual dealing with the future; it is a continual calculation, an instinctive exercise in foresight. - Henry R. Luce

Career Objective Personal Details

To lead corporate strategy, market expansion, partnerships and best practices development within a high-growth organization by creating and being part of winning teams. Male, Married, Indian, Born on February 7th 1969.

♦ Professional Synopsis ♦ ♦

A versatile and result oriented professional with 15 years of experience in Business Development, Brand Management, Corporate Communications and Sales & Marketing. Experienced in both strategic planning and tactical management that has led to increase in both profitability and market penetration for the organizations served. Bring over 15 years of experience in overseeing operations, involving conceptualization, setting up and managing Profit Centers which requires deep-understanding of critical business drivers in multiple markets and industrial sectors. Highly disciplined, dedicated and focused person with strong interpersonal and analytical skills coupled with entrepreneurial leanings. Innovative Thinker with broad-based expertise in operations, strategy and business development with ability to quickly analyze key business drivers and develop strategies to grow the bottom-lines. Keen strategist with expertise in managing entire operations with focus on profitability and optimization of the resources with good attention to details without losing sight of the BIG PICTURE. A proactive planner in market plan execution, marketing communication and corporate communication, media buying/planning, ATL & BTL forms of advertising, competitor and market analysis, key account management and financial planning. Can coordinate several concurrent activities viz. Sales & Marketing, advertisement, Brand Management, distribution, package development, sales forecasting & promotional planning with result oriented approach. A Team player with an intrinsic ability to lead besides being devoid of inhibitions, a highly energetic and enthusiastic person with a creative temperament and a flexible outlook. My strengths lie in extracting important information from clutter, defining exact needs, handling details, setting & meeting deadlines and implementing decisions. Highly motivated person with great people management skills, capable of easily accepting broad responsibilities with little requirement of overhead supervision, managing workplace conflicts and thrive on imminent dynamic changes. Innovative leader with a proven track record of building and managing teams, promoting a success-driven atmosphere and cross-team collaboration. Skilled strategic planner and problem solver adept in identifying operational roadblocks, and developing tools and processes to optimize efficiency. Have the acumen to solve day-to-day problems with common sense approach & native wisdom. Above all, a good judge of men & effortlessly perceive nonverbal messages.

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Key Attributes

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Competencies


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Strategy Planning & Implementation Business Development & Lead Generation Brand Management Profit Centre Operations

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Team Leadership Negotiation & Deal Closure Corporate Communication & MR

Brand Management ♦ Repositioned fastest growing Educational brand operating in a highly competitive region with adequate ATL & BTL support. Chandigarh (July 2004 – Sept 2009) Deputy Director Reporting to Vice-Chairman Profiles held with the group  Admissions & Marketing  Corporate Relations & Placements Rayat . layout and messages to communicate to the audience effectively.Bahra Group is one of the pioneers of Professional and Technical Educational Group in the Northern Indian region.Art Medical campuses in Kundli. Instrumental in executing MOU’s and mutually beneficial tie-ups with various leading National and International organizations (Infosys. CDs. Hoshiarpur and Mohali. district Sonepat (close to New Delhi). Noteworthy contributed in forging tie-ups with leading Indian & multinational companies for their long term Just-Out-College manpower sourcing and mapping student profile & placements with that. newsletters. advertisements. The group is currently expanding to open State-ofthe. Reviewing and interpreting competition after in-depth analysis of market information for providing inputs to modify/ restructure Student Enrollment strategies. CII. Established in the year 2001.Outlook Through Innovation. Increased awareness through well thought out and executed marketing communication efforts. Driving business growth through identification & penetration of new market segments for attainment of targets. the group currently operates 3 full fledged campuses with 26 colleges and a combined strength of 12000+ students with 1400 plus employees under the single brand. Revamped the Website from just website to informative & interactive website. created highly successful team (Specialty Task Force – STF) with in-house grooming and sensitizing program. Created website content. Business Development ♦ Successfully launched and expanded operations of the Group from Five College-One Campus entity to 26 Colleges-Three Campuses Group operating at three different locations. Defining the ‘Marketing Plan’ for admissions to the group including Rayat London College. Initiated diversification & development processes in strategically synergistic segments in order to capitalize on the emerging market opportunity in Healthcare & Hospitality. Determination and Perseverance anything can be accomplished. trade associations. GTL. As Co-Head of Admissions & Marketing. Wipro) on Academia-Industry partnership initiatives from scratch. Developed marketing partnerships with PR agencies. Effectively implemented the PR strategy to build positive disposition & perception. These innovative initiatives employed are bearing fruits today. Developed promotional materials which projected the strengths of the Group and solution offerings like sales collateral. conceptualize ♦ Professional Experience ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ . Devising and deploying Marketing Communication & PR strategies. Developed alliances with institutions like NHRD. Three more Campuses are in the pipeline and at various stages of launch. The task force focused on Admissions & Marketing in addition to successfully launching new Colleges and Courses. Developing and reviewing group MIS reports for critical decision making. Initiated creation of internal newsletter as a communication channel on current happenings & updates. which help achieved TOM Recall for the brand. Help Developed web links for the R&B Brand on the various same sector websites. direct mailers. PHP Chamber of Commerce. channel partners and print media to promote Group’s strengths. Rayat & Bahra Group. IBM.

Designing and scheduling the annual Media Plan. Formulating business plans for different products by implementing corporate policies & strategies to achieve organizational goals. Boost Academics by induction of professionals from the industry as visiting/guest faculty. Manpower Planning. procedures and processes across the group’s Colleges & Verticals. Undertaking periodic business analysis for business volume. Develop recruitment strategy and lead recruitment initiatives ensuring that talent pipelines are available to meet the growth needs of the Group both present and future.000 student walk-ins from the region and more than 4500 job offers and then its sequel. Operating above 90% manpower deployment in the key departments consistently. Organising and Conducting ‘Train the Trainer’ sessions for them. Develop and direct the implementation of human resource policies. Event Management ♦ Inviting companies from various sectors for campus drives. Student profile and strength. ♦ Professional Experience ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ . It helped our capitation fee revenue by more than 200% YOY basis.about Infrastructure. managed and executed First HR Summit’09 for the Group christened. Training & Development ♦ Identifying and recruiting Trainers for conducting sessions for students. As Chief Coordinator of the core team.and create video & still films with professional team. Created & Compiled Soft Skills training modules (another First for the educational sector and the industry Benchmark) for the students of various professional courses which were very well received by industry. Working closely with them to formalize the module content. Pharmacy and Hotel Management. “TIMES OF INDIA & RAYAT-BAHRA HR SUMMIT’09” where more then 100+ corporate honchos and HR leaders from this Region registered their presence. 36. Successfully brought in positive energy and ownership across the spectrum. Nurturing an active pool of human resource from varied fields like academia. Making presentations to these companies and informing them about finer details and key differentiators with all detailed information regarding the group . registration of the candidates.000 student participation. It showcased our Strengths to execute the event of that grandeur & scale with zero defect to various stakeholders. Engineering. Heading and motivating teams towards a common goal. corporate and the bureaucracy. pedagogy and delivery mechanism. Liaison with Companies ♦ Establishing and maintaining a relationship with companies across all sectors – Management. the Second Mega Job Fest on June’09 with 65 Corporate and 20. profitability & debtors as well as identifying business gaps. ♦ Coordinated with advertising agencies to ensure effective communication of the brands strengths and core competencies through advertisements so as to enhance and improve capitation fee collections. Also making sure that all details pertaining to the organization of the event – right from hospitality. who planned and executed Rayat-Bahra’s First Mega Job Fest May’08 (Three days) with 150 corporate participating. conducting the entire process to finally displaying the results and handing over the appointment letters are handled effectively and efficiently. peers & students community. new initiatives. planned. training the marketing team on making effective presentations in various schools and colleges of the region. This was the First ever initiative taken by any educational sector in the region & was an unprecedented success. Ensuring that the visiting companies get the ‘right candidate’ at the right time. Strategy Planning/ Business Operations ♦ Strategizing long term business directions for maximum profitability in line with corporate strategies & goals. Identifying the target audience for various programs. Conceptualize. Organising regular workshops and symposiums for the academia on new trends in Education and related areas.

Ludhiana (Nov 96. Analyzing data and managing quarterly reviews for the management’s consumption. colors or styles) ensuring that best sellers are fully potentialised and monitoring slow sellers in conjunction with buyers. Monitoring market trends & analyzing previous season's sales and reporting on the current season's designs and trends.Gave strategic direction to all the departments that I lead during the course of stay with the group. policies and compensation for sub-contractors besides developing & executing programs for employee motivation. RFIs and RFPs. Team & Resource Management ♦ ♦ ♦ Carry out HR role and provide processes. the best selling price points. and customer support . Analyzing every aspect of the best and worst sellers (for example. G. Customer Relationship Management ♦ ♦ Gathering information related to customer reactions/feedbacks on products. Planning stock levels. Additional analysis on performance of the unit in terms of manpower utilization. Directing all marketing initiatives to acquire new clients to support business growth. Manager (Sales & Marketing) Reporting to Executive Director (A Duke Group Company) Profile ♦ Responsibilities covered managing the technical documentation team.H. Monitoring revenues. Perform competitor analysis by identifying competitive trends and early warning trends on threats and opportunities in the competitive landscape. Profit Centre & Strategic Management. As Co-head new business development department. solution offerings and strategy. Managing. forecasting and utilizing market understanding to create sales targets and budgets. win. expenses & margins and project profitability analysis regularly. ♦ Creating and executing strategic market plans – Market research to provide data for expansion and business analysis. Maintaining a comprehensive library of appropriate data. account performance. created quick response system to timely respond to RFQs. Give presentation to Members of management team to take informed decisions to support aggressive growth plan. training and supervising staff. Geoffery Beene. (Feb 2000-June 2004) AGM (Merchandizing) 100 % EOU Reporting to Managing Director Brands Handled Quiksilver. Interacting with suppliers along with the buying team to negotiate lower prices to reduce input costs. Oxford. Ashworth Business & Strategy Development ♦ Analyzing. Eveline International (Ludhiana). ♦ ♦ ♦ Proactively worked with retail buyers to plan the range of products to be sold.Jan 2000) Sr. Van Heusen. content creation and marketing plan. moving stock and making sure that best-selling products are always available.loss reviews and pipeline analysis.Bass. Professional Experience ♦ ♦ ♦ ♦ Neva Garments.

Monthly spends budgeting and planning Product wise. ♦ ♦ ♦ ♦ Responsibilities ♦ ♦ ♦ ♦ ♦ ♦ Maintain Brand Visibility. Out of Home visibility Handling Out of Home visibility via Outdoors and other available / innovative media. sales tools. agencies for local product and campaign creative from briefing to final creative. printers and producers of support services and products. Oversee advertising. Coordinate with marketing team to develop customer communication messages and material including persuasive sales PPT presentations. Brand management. ♦ ♦ ♦ Monitor all production plan timetables and keeping production moving toward completion in stipulated time schedule. Coordinating with print media on job execution. Strategy Development & Planning Professional Experience Enhance sales by strategizing innovative promotional activities & working in tandem with field force on planning & execution. Print & Communication Coordinating with external vendors and advt. presentations. The role entails taking ownership of various communication initiatives. special events and tradeshow activities. and independently executing them without hand-holding or supervision from senior management. Handling Below the line activities. New town roll outs. ♦ ♦ ♦ ♦ ♦ Events Sales Promotions / BTL / ATL Sales promotional tie ups with retail chains for cross promotions. Corporate communication and Event management. Trade Development plans. Press / Print media ads/Radio spots – From conceptualizing to briefing to coordinating with agencies on final roll out of radio jingles /local press and print media. Selecting and managing outsourcing. Conceptualizing and executing events for customers for loyalty drive. Future Brand progress plans. Ensuring brand presence in Branded retail outlets. Market Research (local product performance surveys). Creative. Ideated sales communication messages that aided the sales team in effective product presentation. Brand building. Analyze monthly information analytics for senior management Collecting customer feedback and market research for strategic analysis to identify target markets to reach them. Develop Consumer base via BTL & ATL.division. Develop sales strategies and setting sales targets & compiling and analyzing sales figures. Keeping up to date with en vogue products. Plan and coordinate prospect communications. ♦ ♦ ♦ ♦ ♦ ♦ ♦ Handling annual launches / Retail outlet launches and Product launches / Press conferences. sales kits and newsletters. TOM recall & Imagery. marketing collateral. PR. PR & Analysis . competition & analyzing market trends. vendor relations. Quarterly newsletter for customers / retailers on new schemes and upgrades. promotions end to end.

June 1993) ♦ ♦ ♦ ♦ ♦ Worked as Approved Defense Supplier for two years. 2 years in National Cadet Corps (NCC). Material. Western Command 21st Oct 2007. Handled 150 years Celebration of Gorkha Regiment of the Indian Army on turnkey basis on not for profit initiative. Carrefour. Highly aware and well versed with National & International affairs. Outdoor & BTL Analysis. KAIZEN Practitioner. Interacting & Dealing with the Buyers and their Representative. Organizing. Entrepreneurial Experience Approved Defense Supplier (April 1991 . budgeting. pricing. 100% EOU) Brands Handled Mothercare. Awarded special contribution citation by CMD. Key Responsibilities ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ Responsible for market mapping. Awarded Special Certificate by Honorable Governor of Punjab. and formulating strategies for infant garment segment. training to production team. Volunteered for a program aimed at educating the illiterate. forecasting. Recruitment and Training of production staff & workers to keep high level of motivation. war widows and their dependents. Head of Pre-Production Team. Machine and Method. Monthly Market surveys on Retail Showroom / Outlet Performance. Job entailed relationship management and interaction with Senior Defense Officers. Day to day Administration. Implementing decisions and Meeting Deadlines. Profit Centre & Strategic Management Coordinate between Productions.♦ ♦ ♦ Handling PR / Media Relations with Publications & Agencies. H&M. product planning.Oct 96) Dy. Won several prizes at school & College sports meets. Founder Member of NGO – DESIRIZ engaged in rehabilitation of Ex-serviceman. Help set-up HIV AIDS help line for Northern India in association with CII Chandigarh. Chess player. Gen SF Rodrigues on 15th August 06. Tesco. Conferred rare honor of given the Gorkha Sword and the cap by none other than Commander-in-Chief. Marketing & Procurement. Manager (Merchandizing & PPC) Reporting to General Manager (India’s largest exporter of kid’s garments. Was responsible for prospecting. Competitors Overview & Analysis. Ludhiana (July 93. Beyond Curricular ♦ ♦ ♦ ♦ ♦ ♦ ♦ ♦ . Procuring Export Orders from Buying Houses. Sumeet Exports. Special contributions in carrying out camps in the rural area generating awareness about Drug menace and career awareness. Staffing. Controlling and Monitoring the Man. order procurement and purchase and on time delivery of orders. disable in action brave hearts. Responsible for Planning.

Edison Thanks for your time and regards. Kurukshetra) – 1996 (IGNOU.we're trying to accomplish something. Suresh Kumar Sharma 098156 17384 . New Delhi) Hell. -Thomas A. there are no rules here .Academic Qualifications MA (English) MBA (Marketing) – 1992 (Kurukshetra University.

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