How to Participate BUM Equipment 's MY STORY

1. Contestant must have a valid Email.

2. “My Story” Contest is open for Boys & Girls, 13 yrs old above and resident of
the Philippines.

3. A contestant is qualified to join upon purchase of any of BUM’s My Story

Collection for boys or girls available at BUM Boutiques & leading Department
Stores Nationwide.

4. To register, Log on to www.bumequipment.com.ph and fill up the application

with

• Full Name

• Date of Birth

• Complete Address

• Telephone and or Mobile Number

• Valid email address

• Store name where the product is purchased

• Write a story in not less than 300 words, on how BUM influenced their
“Realities”?

• Submit story entries with the photograph at

www.bumequipment.com.ph

• No other products or brands (except BUM) must be worn in the

photograph and photo must be in landscape picture orientation,
JPEG/GIF or PNG format and cannot exceed 2MB in file size.

• A contestant may opt to submit more than 1 story entry, provided each
story submitted must be supported with a decent photograph of the
contestant wearing the “MYSTORY” collection; however each
photograph must be a different design from the My Story Collection.
Photos must be taken with a date starting April 1, 2011 until the end of
entry submission. The collections are identifiable by the “My Story”
swing tags.

5. BUM Management and the website administrator shall screen the entries,
makes sure that entries are written decently, should not contain any obscene
words and the likes before uploading and posting at BUM’s website.
 Photographs must adhere to the following guidelines to be approved and
uploaded:

• It must be clear and not blurred.

• It must be focused on one person only who is wearing the BUM My

Story T-Shirt.

• It must have a date starting from April 1 – May 30, 2011.

• It must be in landscape orientation.

6. Should a contestant decide to “post” or “share” their stories on Facebook,

Twitter or any other website without the knowledge and controls of BUM,
BUM shall not in any way responsible for whatever consequences and or any
sort of comments allowing himself/herself to be the subject of varying
comments, view and opinions of people, which may be express or relayed not
just at BUM’s Facebook Fan page, but in other ways and medium, including
but not limited to blogs. In such cases BUM Management & the website
administrator will not be in any way held responsible and whatsoever in the
dissemination of such.

7. Before submission of entries, contestants attest he or she has fully read and
understood the mechanics and agrees upon the terms and conditions of this
promotion.

8. Promo period April 1, 2011 to May 30, 2011. Announcement of winners June
30, 2011

DEADLINE AND SUBMISSION OF ENTRIES

All entries must be received until 11:59 p.m. of May 30, 2011. BUM will not
responsible for any technical delay in the transmission of the entries. All entries
must be submitted via www.bumequipment.com.ph

VOTING OF ENTRIES

1. Anyone who visits the BUM website can vote once for any entry. IP address
of the voter will be logged on the database to prevent double voting. A
unique IP address is equivalent to one vote per entry.

2. Voting starts once first approved entries are posted on the website and ends
11:59 PM June 29, 2011.
 3. Only the votes executed at BUM website will be considered valid.

4. Top 8 best entries will be selected based on the entries with top number of
votes.

CRITERIA FOR JUDGING

5 Semi-finalists, 2 Runner-ups and Grand Winner Entries will be judged on the

following criteria:

1. BUM Factor (40%) – Is the story’s legibility parallel to BUM campaign?

2. Originality (30%) – Is the subject matter pictured in a unique way or is a

common item shown from an interesting point-of-view? Does the photo
demonstrate originality?

3. Creativity (30%) – Are the items of interest placed well in the photo? Are there
distracting elements? Is the photo in focus? Is the story interesting?

MECHANICS FOR JUDGING

1. On June 30, 2011 3:00 o’clock in the afternoon at BUM Head Office, Top 8
entries shall be screened by the Judges to get the top 5 semi-finalists, 2 runner
ups and the grand winner finalist. The following panel of judges, with the DTI
representative and officers from BUM shall be present during the screening:

a. MR. NATHAN ATIENZA – VP FOR MARKETING AND ADMINISTRATIVE

OPERATION; He’s the approving executive for Marketing Activities.

b. MR. BENJIE TORRIJOS- BRAND MANAGEMENT CONSULTANT; He’s in charge

of brand image and development.

c. MS.JUDY MARET- PR MANAGER- She’s in charge of brand publicity and press

releases.

2. Out of the top 8 entries, the Judges will choose the winners based on the set
criteria. Each Judge shall be given a score sheet and tallied in the presence of a
DTI representative. The same panel of judges, with a DTI representative and
officers from BUM shall be present during the determination of winners.

PRIZES

Prizes for this contest are as follows:

Grand Prize 2nd Prize – 2 Runner- 3rd Prize – 5 Semi-

Ups Finalists
i. Apple iPad2 16GB WIFI
ii. BUM Loot Bag i. Samsung ES65 Camera i. Apple iPod Shuffles
 ii. BUM Loot Bag ii. BUM Loot Bag

A participant can only win once in the entire contest. In the event more than one
entry of a contestant wins, the following rule shall apply:

a. The entry with the higher prize shall prevail;

b. If the entries win similar prizes, the entry garnering the higher rating shall
prevail;

All prizes are non-transferable and non-convertible to cash and or BUM products.

WINNERS

1. Winners shall be announced in BUM website www.bumequipment.com.ph,

Facebook Fan Page, and Twitter on June 30, 2011, 10PM.

2. Winner shall be notified thru registered mail, email and phone call.

3. Winners must present valid Identification to claim the prize.

4. Prizes not claimed within 60 days upon receipt of notification shall be forfeited
in favor of BUM with prior DTI approved.

5. Decisions of the sponsors and judges are final and binding with the
concurrence of the DTI.

6. Metro Manila winner must claim their prizes at the BUM Head Office located at
Jade Building McArthur Highway, Malabon City from 9:00AM to 5:00PM (Mondays
to Fridays). Prizes for the provincial winners shall be delivered via designated
courier upon confirmation of receipt of notification by phone or email specified in
the registered mail.

7. Winners must present a valid ID and registered notice.

DISQUALIFICATION OF BUM AND AFFILIATES’ EMPLOYEES, CONTRACTORS,

CONSULTANTS AGENTS AND THEIR RELATIVES

Employees of BUM, any affiliate of BUM, any of their advertising or promotional

agencies, any provider of any prize offered in this contest or any business or entity
involved in the development, production, implementation, administration or
fulfillment of this contest, as well as their relatives up to the 3rd degree of
consanguinity or affinity are disqualified from joining this contest.
Uploaded by: Glamour Moments