The PW London Fair Dealer, Tuesday 4/12/2011

12 A P R I L 2 011
For round-the-clock London Book Fair coverage go to www.publishersweekly.com and www.bookbrunch.co.uk
Launch of Russian
focus draws crowd
N
ever mind what TV The Breakfast closed with a
news tells us – it’s brief discussion chaired by BBC
through literature Diplomatic Correspondent
and art that we come truly to Bridget Kendall, with
know each other. That was the Solzhenitsyn speaking in
message of from HE Mikhail Russian this time, translated
Shvydkoy, Special Representative by her son, Ignat. It provided
of the President of the Russian some interesting observations:
Federation for International “They [the Russians] like rock
Cooperation for Culture and
Ambassador at Large, whose music but they also want order”,
dry, off-the-cuff speech (he is a Solzhenitsyn said, noting the
graduate of the State Institute
of Theatrical Art, where his
Crème de la Crime continued interest in Stalin
– one very good reason why
speciality was British theatre in
the 18th century) entertained
An imprint of Severn House literature is so important, to
teach us the lessons of the
his international audience at This new imprint will feature original British past. “In literature, we find
yesterday’s Chairman’s Breakfast. mysteries, be they police procedurals, historicals, answers to all the questions.”
Five or six years ago, “when female sleuths or whatever takes your fancy The novel, less fashionable
relations between Russia in the 1960s, has enjoyed a
and Britain were horrible”, rebirth and the issues novelists
it was a visit by the Russian grapple with today are those
ballet that melted the ice. with which their forebears also
Continued Shvydkoy, “we have grappled: Chekhov social issues,
lots of information but less Tolstoy atheism and sacrilege,
understanding,” he declared. For Dostoyevsky the meaning of
understanding, we must look to life. “The novel today is faithful
the arts. to its 19th century traditions.”
He introduced Natalya Big versus small, city versus
Solzhenitsyn, who noted that country, old versus young – “on
her late husband – the Nobel closer inspection these are global
Laureate died in 2008 – “didn’t problems.”
visit a single book fair, and The Russian Pavilion was
nor did I”. She talked of his later opened by HE Alexander
“beloved Dickens”, now, along Yakovenko – who quoted
with Solzhenitsyn himself, on Samuel Smiles – with Natalya
the school curriculum, and of Solzhenitsyn and Ignat looking
how she and Alexander had on [see above], and in the
come to know “Britain and her presence of Patriarchs of the
people” through its writers,” Russian Orthodox Church.
including George Bernard The event drew a large crowd,
Shaw and Jerome K Jerome. including many Chinese,
Solzhenitsyn, she concluded, doubtless wondering if they
would have applauded the LBF could do it better next year. ■
and found much to engage him.
London Fair DEALE R Tuesday 12 April 2011 1

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F A I R D E A L I N G S
Will publishers be relevant to the future?

The 2011 London Book Fair Franklin focused his defence
seminar programme kicked off of publishers mainly by deriding
with a good old-fashioned debate self-published authors. “No one
featuring four great publishing owes publishers a living,” he
personalities. The provocative noted. But “free is too much to
resolution: “Publishers in the digital pay for the majority of self-
Age will be irrelevant.” Hosted by published books today”. He
Susan Danziger, CEO of DailyLit acknowledged that the internet
and Organizer of the Publishing and the tools of the digital age
Point, and moderated by Michael had changed things, but insisted
Healy, Executive Director of that those who thought they
The Book Rights Registry, the could simply post their works
teams included Richard Charkin online and gain an audience were
of Bloomsbury and Andrew wasting their time. HarperCollins worldwide President and CEO Brian Murray (right) with
Franklin of Profile (arguing against Bridle suggested that publishers HCUK CEO Victoria Barnsley and Patrick Janson-Smith at the HC party
the motion), and authors Cory lacked imagination and had
Doctorow and James Bridle arguing been too quick to cede the next “It’s hard to oppose a motion never be owned, only licensed.
for. But as Doctorow noted early generation to other companies. you sort of agree with,” Charkin A fired-up Doctorow suggested
on, the question was an artificial “We’re being eaten by Amazon,” said, while offering a spirited publishers were destroying
one, and as the debate went on, it he said, and “surrounded” by defence of the publishing world’s themselves with such a policy,
was clear that no one truly believed companies that sought to take achievements. He conceded, suggesting statements like that
that publishers were going away, reading from publishers. Readers, however, that challenges such as demonstrated not just obsolescence
while all agreed that the industry he said, thought of publishers as “24/7 marketing” lay ahead. but that you were “an enemy” to
was changing rapidly. the people who told them they The closing moments provided the future of books.
Doctorow said that the could not lend ebooks, and who the most dramatic moment The audience vote: 45 agreed
publishers of the future might insisted on bad DRM and excessive of the debate. With the last with Doctorow and Bridle, 201
not look anything like the large pricing. Describing “social reading” word, Doctorow slammed with Franklin and Charkin.
“monolithic” publishers of today, as the next great wave, he praised Publishers Association CEO Eager to engage new challenges,
but might be small entities laser- efforts like Richard Nash’s nascent Richard Mollet, a former music clearly publishers at the London
focused on solving 21st-century Red Lemonade imprint for its industry executive, for comments Book Fair are not eager to
problems. “community-based” approach. suggesting that ebooks could disintermediate themselves. ■
To contact London Fair Dealer at the Fair

with your news, visit us at the Publishers New Wharton digital press
Weekly stand G445 aims for global reach
London reporting for BookBrunch by
Nicholas Clee (nick@bookbrunch.co.uk)
In order to reach business leaders 1.7 million subscribers in 189
Liz Thomson (liz@bookbrunch.co.uk) not only in the US but across countries and in five languages.
London reporting for Publishers Weekly by the globe, one of America’s Shannon Berning, former
Andrew Albanese (AAlbanese@publishersweekly.com) best known business schools, director of product development
Rachel Deahl (rdeahl@publishersweekly.com) the Wharton School at the at Kaplan Publishing, has been
Jim Milliot (jmilliot@publishersweekly.com) University of Pennsylvania, has appointed Executive Editor. The
launched Wharton Digital Press, imprint’s first titles will be released
President: George Slowik Jr and has signed a distribution in June, and Korbin hopes to do
Project Management: Cevin Bryerman (Cbryerman@publishersweekly.com)
deal with Perseus Book Group’s 10 to 12 this year and 25 to 30
Advertising: Joseph Murray (jmurray@publishersweekly.com) and Fiona Valpy
Constellation service. annually.
(fvalpy@googlemail.com)
Layout and Production: Heather Brown
Wharton Digital Press will Among the digital wholesalers
Editorial Co-ordinator (UK): Marian Sheil serve as one part of Wharton’s that Constellation works with
Mapping: Kady Francesconi effort to create a web-based centre to distribute ebooks worldwide
for business books and business are Kobo, OverDrive, ebrary
To subscribe to Publishers Weekly, go to PublishersWeekly.com or coverage, said Stephen Kobrin, and Ingram. Through ebrary, for
call 800-278-2991. publisher and executive director of example, Constellation sells into
the press and Wharton’s William H the Czech market through reseller
Subscribe to BookBrunch via www.bookbrunch.co.uk or Wurster Professor of Multinational Albertina iCome Praha, while
email subscriptions@bookbrunch.co.uk for special rates Management. It will work with Ingram’s ties to Landmark give
Knowledge@Wharton, the school’s Constellation access to the Indian
London Fair Dealer produced by Jelly Fish Print Solutions 01489 897373
online business journal that has trade market. ■

RIGHTS NEWS
Kobo expands into Europe
Little, Brown in the UK and in his 40s and has an academic Ebook retailer and ereading full range of mobile devices,
Simon & Schuster in the US background. software vendor Kobo is using tablets, and ereaders - we
are to publish iSteve: The Book the London Book Fair to launch are happy to step up and fulfil
of Jobs, Walter Isaacson’s Martin Redfern at Harper Press an expansion of its business into that need. In providing local
biography of Apple co-founder has bought world rights in The Continental Europe, announcing content and reading experiences
Steve Jobs, drawn from Rise and Fall of Music Hall plans to open local content for European readers, Kobo
three years of “exclusive and by John Major, who “takes a stores in Germany and France continues to build on the vision
unprecedented interviews”. journey into his own colourful in May, with more countries of giving people around the
Amanda Urban of International family past” to tell the story of to follow. The new stores will world the freedom to read on any
Creative Management and British music hall culture. The market a variety of content device, and share their love of
Gordon Wise of Curtis Brown deal was unagented. Redfern targeted to European readers reading with friends.”
UK handled the sales. The book said: “Sir John brilliantly evokes that will be readable on a wide Kobo cites three million users
also has publishing deals with the rumbustious atmosphere range of personal computers and and customers around the
Companhia das Letras (Brazil), of these smoke-filled pleasure mobile devices. world. The company currently
Rosa del Vents, Random palaces, and writes with wit, Michael Serbinis, Kobo CEO, offers locally marketed English
House Mondadori (Catalan), warmth and empathy about said: “European readers have language ebook stores in the
China CITIC Press (China), the talented stars of yesteryear been looking for an ebook US, Canada, UK, Australia, New
Gyldendal Forlag (Denmark), who night after night lit up the service that encompasses the Zealand and Hong Kong. ■
Kustannusosakeyhtiö Otava lives of the masses with popular
(Finland), Editions Jean-Claude songs and comic turns.”
Lattes (France), C. Bertelsmann
Verlag (Germany), Psichogios Simon Callow has written a Books & Media celebrates first year
Publications (Greece), short biography of Charles Books & Media, which lists books featured in the press, TV, radio, movies
Uitgeverij Unieboek Het Dickens, focusing on the and social network sites, celebrates its first anniversary at this year’s LBF.
Spectrum (Holland), Arnoldo writer’s relationship with the B&M’s email newsletter, Books & Media Direct, goes out to 11,000 book
Mondadori Editore (Italy), theatre, to be published by industry professionals every Sunday evening, with over 1,000 subscribers
Kodansha Limited (Japan), Harper Press this autumn. to the full service. The subscription service includes information on all the
Minumsa Publishing (Korea), Martin Redfern at Harper books and authors reviewed and featured in the press (with an average of
Cappelen Damm AS (Norway), bought bought UK and 500 added each week); tie-in books and
Insignis Media (Poland), Editora Commonwealth rights from other television and radio coverage; a full list
Objectiva (Portugal), Corpus – Maggie Hanbury of The of movies with tie-in books for the next six
AST Publishing Group (Russia), Hanbury Agency. Redfern months, alongside current and past releases;
Debate, Random House said: “Simon Callow’s book is and a service that trawls the internet to show
Mondadori (Spain), Albert the culmination of a life-long what books and authors are being talked
Bonniers Forlag (Sweden), and passion and is a wonderful about on social networking. Searches can be
Commonwealth Publishing marriage of author and subject.” made by title, author and publisher.
Group (Taiwan). “It’s been an exciting year,” said B&M
Sally Gaminara at Bantam Managing Editor Harry Doherty [right].
Hodder has concluded a deal Press has signed, in a six-figure “We started with a good product and have
for “a significant six figure deal, two books by Professor been refining it each week to make it even
sum” with Atria for James Jim al-Khalili, a particle physicist better and a more valuable service.”
Treadwell’s fantasy crossover and University of Surrey “B&M’s free service will end in a
novel Advent. Carolyn Mays, professor. Gaminara secured a few weeks, when it will be a paid-for subscription site. This change
Hodder Publishing Director, pre-emptive deal, even though will allow us to invest further in the service, increasing coverage,
had bought world rights in the books had gone to auction. introducing new functionality and ensuring that the product becomes
the novel from Will Francis Bantam Press will publish the even better,” Eric Green, Business Development Director at BDS, the
at Janklow & Nesbit. The US first book, Maxwell’s 4 Demon producers of the Books & Media site, said.
editor will be Emily Bestler, who (about scientific paradoxes), Discounts will be
said: “I am absolutely thrilled in 2012. Following two years on offer during the
that Advent will be my very first later, Quantum Life will be first month of the
acquisition for Emily Bestler “a revolutionary attempt to service: for example,
Books. It feels wonderfully knit together the underlying a single user fee of
portentous.” The novel is set in science of biology and quantum £495 a year will be
the 1500s and the present day, physics”. The publisher bought discounted to £350.
and is “a return to old-fashioned UK and Commonwealth rights Further details from
storytelling”, covering themes excluding Canada through sales@booksandmedia.
from magic and belief and the Patrick Walsh at Conville & co.uk, or telephone
end of childhood. Treadwell is Walsh. Barry Smith on 07725
001833. ■
4 London Fair DEALE R Tuesday 12 April 2011

Author’s research brings ‘lost’

Franklin urges trade support for the GWTW manuscripts to light
Bookseller of Jerusalem
Profile MD Andrew Franklin is
When Taylor Trade publisher Rick – have been doing publicity events
Rinehart received the proposal for a weekly, and plan to continue
mobilizing industry support for book about the writing of Margaret through the 75th anniversary of the
Munther Fahmi, “an old friend Mitchell’s Gone With the Wind - novel’s publication, in June.
of mine and every publisher who from its origins in the Civil War-era But the book got a major boost
has been to Jerusalem”, who runs experiences of Mitchell’s relatives in late March when the New York
the American Colony Bookshop, through its pop culture status today Times broke the story of the final
one of only two bookshops in - he knew immediately he wanted to four chapters’ existence at the Pequot
Palestine and “the best international publish it. But Rinehart also knew Library in Southport, Conn. The
bookshop in the Middle East”. The that other publishers were interested, article credited Taylor’s book, at least
Israeli government is planning to so he played his trump card, revealing in part, in bringing the pages to light;
deport him. that his mother grew up on the it was Brown who asked if she could
A Palestinian, Munther was born MGM set, and had tried out for a see them, prompting the library to
in Jerusalem where he lived for the role in GWTW. Taylor got the book, show them to the public. In early
first 20 years of his life before going published it in February, and in short March, when Rinehart first heard
to America. He returned and set up the bookshop, which he has run order had a growing hit on its hands, that the Pequot Library was going to
for 15 years. Now the Israeli government is refusing to renew his visa thanks to a recent development: two be exhibiting the final typescript, he
and passport arrangements and, having exhausted the legal process, his weeks ago, the final typescript of and his colleagues “teased” the story
only hope now rests with Eli Yishai, the Interior Minister, and head of Wind’s last four chapters, assumed a bit by telling Taylor’s sales force that
the extreme right Shas Party. burned as per Mitchell’s instructions, something big was going to break
Munther’s case has been taken up by the international media, were rediscovered in a Connecticut later that month. “Because the facts
including the Observer, Le Monde, the Jerusalem Post and the New Yorker, public library, thanks in no small part of the discovery were embargoed
which wrote that while the shop “naturally caters to an élite foreign to Taylor’s book. while the Library authenticated the
intelligentsia… [it] is also beloved by the local population. Fahmi is a Since the February publication manuscript, we obviously could not
friend and partner of the recently formed Palestine Festival of Literature of Margaret Mitchell’s Gone With tell anyone what was coming.”
which brings local, regional, and international writers and artists to the Wind: A Bestseller’s Odyssey from Said Rinehart: “Still, it prompted
Palestinian audiences… He also stocks one of the largest collections of Atlanta to Hollywood by Ellen F several wholesalers to stock up on
books on Middle East history and politics. It is not a stretch to say that Brown and John Wiley Jr, the copies and at least one chain made
Fahmi’s Bookshop is a mainstay of Jerusalem cultural outreach.” book has been widely reviewed. a significant commitment.” There
“Many international publishers have already signed a letter in The authors - Brown is a rare book are now 12,000 copies of Margaret
support on Munther and we have three Booker Prize-winners, Ian dealer and freelance writer, Wiley Mitchell’s Gone With the Wind in
McEwan and a Nobel Laureate on the list,” said Franklin, urging owns one of the largest collections print and there will undoubtedly
publishers to sign the i-petition, or to email him to say they are willing of GWTW memorabilia in private be foreign interest in the book. The
to add their name, and to pass it on to friends and colleagues. hands and publishes a quarterly authors’ agent, Jeanne Fredericks, is
The petition can be found at www.ipetitions.com/petition/munther. ■ newsletter for fans and collectors handling world rights. ■
Publishers sign up to PEN Today, 50 years exactly

since Yuri Gargarin made his
“At last
the Soviet
initiative 108-minute orbital flight in the

Vostok 1 spacecraft, Russian
scientists
involved
Hachette Livre, Penguin, and Random House have joined with PEN cosmonauts at the International speak out on
International to launch the PEN International Publishers’ Circle. The Space Centre will commemorate Sputniks and
initiative will provide support for PEN International’s work and will focus the event by answering problems
on the publishing aspects of PEN’s work for Freedom of Expression. questions sent from participants of the
Publishers from around the world, regardless of size, are invited at the London Book Fair. construction.
to support PEN’s Freedom of Expression work, which ensures that The first book on Sputnik Also on the
publishers and writers are free to operate in all countries and that and the race into space was next great
readers are free to access the books of their choice. Along with human published in 1958 by Souvenir steps to the moon and beyond,”
rights work, PEN International is known for its commitment to promoting Press – then, as now, an proclaimed its cover.
writing and a love of reading through learning and outreach programs, independent company, founded Hecht, whose Great Russell
supporting access to literature through international festivals, events, in 1951 by the inimitable Ernest Street offices probably
and publications. It is active around the world, including current hot Hecht and run by him still today. house as many treasures as
spots such as Tunisia, Egypt, and Afghanistan. Sputnik into Space by the nearby British Museum,
PEN International president John Ralston Saul said: “We’re launching M Vassiliev was published by recently unearthed a few
the PEN International Publishers’ Circle with the support of three of the Souvenir with the Russians, and copies. Just as well, since first
world’s most important international publishers. We hope the Publishers’ it included interviews with all the editions change hands for up
Circle will expand to include publishers from around the world.” ■ people involved in the project. to £25. ■

PARIS COOKBOOK FAIR
March 2012
T r a d e m e e ts p l e a s u r e
Photo: Denis Nidos
Meet us at the London Book Fair

GOURMAND Edouard Cointreau - CEO
ecointreau@gourmandbooks.com LBF / Gourmand Cookbook Corner
International www.cookbookfair.com
Earls Court 2- Z305
South by southwest
Rob Jones reports on some of the many publishing-related ideas that came out of
the South by Southwest Festival in Austin, Texas
I
f you’re writing it, “SXSW” is gorgeous scrollable layouts and
quicker than typing out “The an ever-increasing complement
South by Southwest Festival”. of interactive elements. I was
If you’re saying it, then the words particularly captivated by a section
are actually easier than the pseudo- in one of the golf magazines featuring
acronym. You can even call it “South photos of Tiger Woods’s swing,
by” if no one official is listening. that you could wind backwards
Somehow one of the biggest and forwards using a finger-tip so
music festivals in the world came into you could study his exact posture
existence in Austin, Texas. And then and motion. An obvious idea,
it mutated to include a film festival perhaps, but impressive to watch.
and an “interactive” festival. What One final, publishing-related
is an “interactive festival”? My guess trend I noticed at SXSW will bring
is that it’s a way to invite 50,000 a warm glow to the hearts of
people to a software conference old-school fans of ink and paper.
while making sure only the cool With the latest version of the web’s
kids turn up. You see fewer polyester UKTI sent a “Digital Mission” to SXSW design language, HTML5, web
shirts and a lot more skate gear and designers now have enough control
tattoos than you’d find at any other high school experience was ripe for to SXSW. Their ValoBox project to create almost whatever they want
major computer industry gathering. reinvention having, as it did, many takes the way friends talk about in terms of layout, text and imagery.
The remit is as broad as the of the elements of a game (scoring, books or share recommendations And increasingly they’re looking to
dress code. There are hundreds of time limits, levels, lots of rules, the and uses it to redesign the book the great print designs of the mid-
talks, panels and workshops on existence of friends/enemies, etc) but supply chain. If I hear about a great 20th century for their inspiration.
everything to do with media, the it had one additional characteristic book on your blog, why shouldn’t In a backlash against fussy, busy,
internet, software and a lot more. that no successful game includes: I start reading it there and then? fiddly and cluttered webpages
But despite the diversity you can boredom. I heard many other And if your words are the reason I (Amazon’s home page being as good
usually spot one or two themes references to “gamification” but we want to buy the book, why shouldn’t an example as any), the lessons of
emerging. Social networking is might have to wait until next year you get a cut of the proceeds? By Modernism, the Swiss style and
still huge this year. It’s not new any for concrete implementations. embedding ValoBox’s HTML5 the good old grid system are being
more, but applying it in areas you As well as the themes, South by web app on your Facebook page or reinvented for the web. Designers
wouldn’t expect is this year’s twist. SouthWest is also a place where website you become a tiny bookstore: working on the next generation of
There’s also a lot of interest in disciplines can come to intersect – you keep the retailer’s share of smartphone interfaces at firms as
“gamification”. I suspect, to some often very productively. I’ve attended any sales your recommendations unsentimental as Microsoft are going
extent, the term still means whatever talks on how public transportation generate. It’s just one of many back to the Bauhaus movement and
the person using it wants it to mean. is making use of social media, how publishing-related ideas at an the groundbreaking International
But the gist is that what makes the latest semantic web technology SXSW festival that wasn’t short of Typographical Style for 60-year-old
theories on where books, magazines lessons about clarity and aesthetics.
and newspapers will go next. I think that was the most
ValoBox takes the way friends As well as start-ups like ValoBox heartening thing about the festival.
looking to rewrite the rules, there In any forward-looking endeavour
talk about books or share were major publishing houses, some there’s always a risk that only what’s
of whom see ereaders and tablets – new is acceptable and all that matters
recommendations and uses it to in particular the iPad – as business is change. But SXSW is full of ideas
as usual. During a presentation that come from the cross-pollination
redesign the book supply chain about putting one’s readers in the of different disciplines, using what
driving seat, one director of all- works, or what is valuable, regardless
games – especially video games – is employed in natural gas extraction things-digital at a global publishing of its heritage. And when the dusty
immersive, addictive and rewarding and what cryptography has to do house muttered to me, “I don’t care old world of 1950s print-making
can be applied to other areas of with making cheap phone calls. what ‘le grand public’ thinks; I care can lead us to a better laid out
human endeavour and interaction. And the reason I was at the what the New York Times thinks.” webpage, then that is fine too.
Or, you could say that games conference at all is because I’ve been That’s an attitude that many Despite some drawbacks, diversity
give us a platform for finding out working with Anna Lewis and Oliver – especially at SXSW – think is probably the biggest thing South
what makes activities rewarding, Brooks from CompletelyNovel, who has a limited lifespan. But for by Southwest has in its favour. That’s
compelling and even addictive. The are bringing social networking and now firms such as Condé Nast as true of its ideas as its participants.
psychological insights gained from web apps to the world of publishing can simply respond to the age of
successful game design can be applied and book buying. The company digital readership with beautiful Rob Jones is the Chairman of the
in other areas. In fact, one of the was selected by the UKTI to be iPad versions of the New Yorker, award-winning publisher Snowbooks.
keynote speeches suggested that the part of the UK’s “Digital Mission” GQ and Vanity Fair featuring www.snowbooks.com ■

Content Services
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North American fiction, politics and

cookbooks strong in March
N
orth American authors led the fiction lists in many countries in March, writes Lynn Andriani. Harlan Coben (Caught) and Stephen
King (Under the Dome) were big in France; Mordecai Richler (Barney’s Version) did well in Italy; Kim Edwards (The Memory Keeper’s
Daughter) captivated in the Netherlands; and Jean M Auel (The Land of Painted Caves) took over in Sweden. Additionally, James
Patterson and Maxine Paetro’s 10th Anniversary landed on the UK’s fiction list. Other novelists crossing international borders were hardly
surprises: Haruki Murakami (1Q84) in Spain and Mario Vargas Llosa (The Bad Girl) in Sweden. Political titles were popular in France, with
Rise in Protest! from Stéphane Hessel – diplomat, ambassador, concentration camp survivor, former French Resistance fighter, and BCRA
agent – and Maurice Szafran and Nicolas Domenach’s Off: What Nicolas Sarkozy Was Not Supposed to Tell Us leading the list. Hessel’s book also
did well in Spain. In Germany, politics sold well, too, including a critical autobiographical essay by Walter Kohl, the son of legendary German
chancellor Helmut Kohl, To Live or Let Life Happen. Finally, cookbooks landed high on a couple of nonfiction bestseller lists, most notably The
Food Revolution: Get Healthy with Real Food by Andreas Eenfeldt in Sweden and Jamie’s 30-Minute Meals by Jamie Oliver in the UK. ■
FRANCE GERMANY
Fiction Nonfiction Fiction Nonfiction
Faute de preuves Indignez-vous! Verwesung Jesus von Nazareth. Band II
Caught Rise in Protest! The Calling of the Grave Jesus of Nazareth: Holy Week:
Harlan Coben Stéphane Hessel Simon Beckett From the Entrance into Jerusalem
Belfond Indigène Wunderlich to the Resurrection
Benedikt XVI
Herder
For week ending 25 March 2011 used by arrangement with Livres Hebdo For week ending 21 March 2011 used by arrangement with Buchreport
I TA LY NETHERLANDS
Il profumo delle foglie di limone La mappa del destino Zomerhuis met zwembad Good Luck
What Hides Your Name (original The 10th Chamber Summer House with Pool Christine Otten & Erik Kessels
Spanish title: Lo que esconde tu Glenn Cooper Herman Koch Stichting CPNB
nombre) Nord Anthos
Clara Sánchez
Garzanti Libri
For week ending 11 March 2011 used by arrangement with Informazioni Editoriali For week ending 25 March 2011 used by arrangement with CPNB De Bestseller
S PA I N SWEDEN
1Q84 ¡Indignaos! Den stygga flickans rackartyg Fågelsång: 150 svenska fåglar
Haruki Murakami Rise in Protest! The Bad Girl och deras läten
Tusquets Stéphane Hessel Mario Vargas Llosa Birdsongs: 150 Swedish Birds
Destino Norstedts Förlag and Their Sounds
Lars Svensson & Jan Pedersen
Max Ström Bokförlag
For week ending 21 March 2011 used by arrangement with El Cultural For week ending 18 March 2011 used by arrangement with Svensk Bokhandel
UK US
10th Anniversary Jamie’s 30-Minute Meals Sing You Home Unbroken: A World War II
James Patterson & Maxine Paetro Jamie Oliver Jodi Picoult Story of Survival, Resilience,
Century Michael Joseph Atria and Redemption
Laura Hillenbrand
Random
For week ending 19 March 2011 used by arrangement with The Bookseller For week ending 21 March 2011 used by arrangement with Publishers Weekly

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Battle of the ebooks

Alessandro Gallenzi argues that the advent of ebooks does not spell the end of
the printed book
T
he entry for “book” are easy to use, because they are Cronin, then an internationally
in the Oxford English nice, because they are handy as bestselling author, to his UK
Dictionary of the year they are and, well, because it’s publisher Victor Gollancz in
2065 will read: “A collection of difficult to improve on what they 1952. “Several publishers I have
printed sheets of paper fastened do and how they do it. talked with lately are at their
together and protected by covers, So while ebook readers are wits’ end as to how to make
used by readers until the end useful for professionals and ends meet.” But publishing did
of the first decade of the 21st people on the go, they may not survive, and indeed we have seen
century, now superseded by tick all the boxes for every reader that the opposite has happened:
hand-held devices and available – be they authors, students, not only does the older media
only in museums, libraries and children or holidaymakers. After still exist and thrive alongside
private collections.” This, at least, all, it’s not just a matter of reading the new, but a strong connection
is what publishing pundits have habits but also of preference. We with a television or radio
been predicting for some time interviewed 15 of our authors – a programme can boost a book’s
and would want us to believe third of them from outside the sales significantly.
– with cries of “this will be the Alessandro Gallenzi UK – and asked them: “If your So there can be a fruitful
year of the ebook” being shouted house was on fire, which three inter-relationship between
every day by eminent industry technological direction. However, books would you save from the the various ways of displaying
experts in national newspapers this has not spelled the death of flames?” Fourteen of them replied and disseminating words and
and book-trade magazines. history or the humanities. that they would save the books knowledge, and ultimately
Although personal computers There is a common belief by their favourite writers, the every individual can choose the
have been around for more than that man cannot resist the art books that belonged to their medium that is best suited to
30 years, we are now facing an trampling march of technology grandmas, their half-finished their taste, habits and lifestyle.
epochal shift in the way readers and the dynamics of economics. novels, their children’s baby My own prediction is that ebooks
consume intellectual content. When Google, Amazon, Apple, books, the OED or signed first will have a significant role in
This is undoubtedly due to Microsoft and Sony pour billions editions of a particular poet or many areas of publishing, but
the growth and diffusion of into the development of ebook novelist. But one dissenting voice that they will not sound the
new media over the past few readers, then it can only mean that said: “I wouldn’t save any books. I death knell for the physical book,
decades, and the widespread the future of the thing is assured. It don’t value books as objects. The and actually will be a vibrant and
use of mobile phones and the will survive, prosper and dominate words inside books aren’t lost if useful addition to man’s reading
internet not only as a means for certain: henceforth, God help my house burns down. I’d try to and learning experiences.
of communication, but also the makers of books! save my bicycle, my shoes and Although I repute myself a
as a source of information But it is not so simple. Many my mobile phone.” The same very old-fashioned publisher
and research. As people spend branches of technology and many authors are also not unanimous and reader, I am not hostile to
more time reading on screen, inventions of the past have come on the ebook front: one of them change and progress. While I
the futurologists’ prediction is to a dead-end. You remember is a great fan of digital books, the profess, at this moment in time,
that the reliance on paper as a that I will never buy a hand-held
medium for words will wane ebook reader, I may be forced to
and ultimately become a thing
of the past.
So while ebook readers are useful for get one in the future – perhaps
just for expediency. In short: I
The current debates raging in
the publishing industry about
professionals and people on the go, am not a book dinosaur, I am
not a Luddite, and I am not
the future of the book remind
me of the age-old Quarrel of
they may not tick all the boxes for going to engage in a full-blown
war or even guerrilla warfare
the Ancients and Moderns, in
which the supporters of science
every reader against ebooks simply because I
see publishing as a craft, love the
and progress claimed that smell of paper and am thrilled
contemporary knowledge had how electrical bicycles and majority see them as an extra sales every time I open a box with our
surpassed the achievements of Sinclair C5s were going to take channel, while two are fiercely new releases from the printers.
the classical world, while the over the world? And although I against the idea of converting Like Mikhail Bulgakov – and
opposite field affirmed that all am sure someone has already filed their physical volumes into etitles. perhaps our dissenting author –
that needs to be known can be trademark applications for e-forks When radio, television and, I believe that manuscripts, and
found in the works of the greatest and e-spoons, and registered the more recently, the internet came books, don’t burn, regardless of
Greek and Latin authors. As relevant dot-com domains, the along, they were predicted to their format.
we know, since the heyday of good old-fashioned steel cutlery kill off books and newspapers.
that battle, in the late 17th and will live for as long as people eat “The mania for television has Alessandro Gallenzi is Publisher and
early 18th centuries, our society and don’t want to do it with their cut the sale of most novels to Managing Director of Alma Books
has developed in a strongly hands, because forks and spoons the vanishing point,” wrote A J and Oneworld Classics. ■

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A Russian riddle
Elizabeth Van Lear advises getting to know the retail landscape in Russia before starting t
I
f you are going to sell rights to On a positive note, bookselling The Russian government
Russian publishers then you has benefited hugely from the is supporting the growth of
need to commit to spending growth of Ozon, the Russian broadband outside of the big
time in the bookstores and other equivalent of Amazon. This cities thus increasing the level
retail centres in this vast country. company, which has 1,000 of internet penetration, while
You also need to have done your employees, has impressive and the banking infrastructure is
groundwork when those royalty spacious offices in Moscow. also continuing to grow in
statements appear. Winston The company was established the countryside. Ozon sells
Churchill described Russia as as a club in St Petersburg in approximately 600,000 titles;
“a riddle, wrapped in a mystery, 1998 by a group of Russian 240,000 titles are Russian-
inside an enigma”. This bit of science fiction enthusiasts. In language and the rest are
wisdom also applies to the Russian 1999 they decided to become a translations from other languages.
publishing market, particularly more commercial venture and Sales of ebook readers are
to bookselling, book-pricing and found a Russian investor. The growing and Ozon produces
distribution. Needless to say, the operation subsequently moved its own device. In fact, sales of
situation is not getting any easier Elizabeth Van Lear to Moscow and hired a Western- ereaders increased by 500% in
with the rise of electronic books. style management team. While the past year, but the numbers
Printed book sales are publishers complain that most of still primarily owned by Russian are still small. Ebook sales
declining in Russia as in other the bookstores are conservative, investors, the company has through Ozon for one month are
countries. The larger publishers old-fashioned in appearance, Holtzbrinck and Cisco as small equal to 10% of the daily sales
say that sales are down 15%-20% risk-averse and that their shareholders. of hardbacks. (Apparently, only
since the start of the financial computer systems are too rigid. Ozon sells 50% of all books 30,000 titles from all Russian
crisis while their overheads are There are three big independent sold on the internet in Russia. publishers are available to buy as
rising 20% per annum. Some of bookstores in Moscow, which They estimate that 25% of the electronic books.) Clearly pirated
this decrease in sales, in common are hugely influential, while Russian population are reading a editions are being downloaded
with other book markets, is due to the rest of the retail market is few books every year, while 12%- onto all these ereaders. However,
competition from other sources of dominated by chains of stores 17% are “active readers”. The when the Russian publishers go
entertainment and some is due to owned by AST and Eksmo, the company is seeing a 30% to 40% after a pirate, a pirate will come
ebook sales (which are minuscule) two largest publishers in Russia. increase in book sales per annum back saying that the publisher
or pirated editions of ebooks AST owns 350 stores throughout and a 250% growth in sales of does not own the electronic
(which are fairly significant). Russia (20% in Moscow and other non-book goods. Like rights so what legal right does the
In the meantime, many of the St Petersburg) and 95% of the Amazon, Ozon has branched publisher have to complain?
larger publishers have entered books sold in these are published out into selling electronics and In the big cities, it is easier for
the Young Adult market as this by AST. Eksmo owns two products for the home, and so the customer to receive their Ozon
has weathered the financial chains and approximately 200 on. However, only 3%-5% of purchases through the increasing
crisis better. (Most of these YA stores (that are generally a bit the total goods sold by Ozon variety of collection centres that
novels are sold in the adult book larger than those of AST), with are non-book items and the now include outlets owned by the
sections of the bookstores.) 30% of the titles on offer being company stresses that books will company itself or its partners and
There are about 3,000 published by Eksmo. Most of still remain its core business. photo print stores. The company
bookstores in Russia, which the Eksmo stores are in Moscow Ozon’s client base is aged has recently signed an agreement
considering the size of the and St Petersburg with a few between 19 and 35 years, but with a big mobile phone operator,
country is very few. Selling books located in the other larger cities. this demographic is changing whose stores have become another
outside of the big cities is hugely And recently, Ripol Classic quickly. A little under 50% of location where customers can pick
problematic and publishers say Publishers has opened a chain its customers are in Moscow, but up their purchased books.
that at least 50% of their total of 11 stores – three in Moscow again this percentage is in flux In the countryside, the customer
book sales are in bookstores in with the others located in other because sales in the countryside must still rely on the vagaries of
Moscow and St Petersburg. For large Russian cities. Owning are increasing
smaller publishers 80% of their a chain of stores is obviously a faster than in
sales originate from these two way to circumvent the diabolical Moscow or
cities. Moreover, the Russian Russian distribution system. St Petersburg.
Biblio Globus bookstore, which is located

near the Kremlin, and is one of the three
largest bookstores in Moscow.
Photographs courtesy of Biblio Globus.

g to sell rights into that market

the Russian postal system where for the small bookstores in the then multiplied as a result of has also been said that the titles in
a book can take up to 45 days to countryside and also an owner of a the financial crisis. The rumours these stores are increasingly those
reach the customer. Nevertheless, bookstore chain whose 400 stores about Top Kniga and its fate are published by AST as AST has
at least the book buyer can now get were also primarily located outside ever changing, but it appears that given financial assistance to the
hold of the book – there are very beleaguered company.
few bookstores in the countryside. With the dearth of bookstores
Distribution is a thorny subject
for Russian publishers, many
There are about 3,000 bookstores in in Russia, particularly outside of
Moscow and St Petersburg, and a
of whom say the Russian book
market can never flourish until
Russia, which considering the size of challenged distribution system, the
significance of Ozon and its online
there is a viable, countrywide
distribution system. Gone are
the country is very few and publishers competitors can only grow in the
next few years. Clearly there are
the Soviet and early post-Soviet
days of 100,000 print runs. The
say that at least 50% of their total challenges ahead for the Russian
publishers, the bookstores and also
average print run is now 3,000 to
5,000 copies and these reduced
book sales are in bookstores in those publishers and literary agents
selling Russian rights.
figures are partly a result of poor
distribution possibilities. Presently
Moscow and St Petersburg Elizabeth Van Lear opened The Van
the top distributors include Fifth Lear Agency with offices in Moscow and
Ocean (owned by AST), Eksmo of Moscow and St Petersburg. around 50% of its shares were sold London in 2010. The company sells
and Top Kniga. Top Kniga, which However, the company suffered to a big retailer named Kopeuka Russian and Ukrainian rights. She was
originated in the Far East of from over-expansion and poor and that the number of their also the founder of the Synopsis Literary
Russia, became a huge distributor management, and their problems stores is now sizeably reduced. It Agency. ■
the 2011 london book fair

l i f e t i m e a c h i e v e m e n t awa r d i n
i n t e r n at i o n a l p u b l i s h i n g
Sonny Mehta
Editor in Chief of Alfred A. Knopf
Chairman of the Knopf Doubleday Publishing Group

Getting enriched
Hervé Essa looks to the future of ebooks and explains how enriched content is
crucial for a successful future
D
igital readers are finally followed by their authors and readers, between audio and ebooks.
beginning to reach and we will see some companies
a critical mass in the shine and perhaps some which cause Developments in fiction
market. Publishers are duly investing huge problems for others. It will be Some publishers are already
huge amounts in digitisation and fascinating to see this market develop producing bonus content including
a recent survey of UK publishers over the next year. photos and author commentaries,
showed that one third predict that blog entries, extra and hidden texts.
more than 10% of revenue will Top trends in the next year These have been popular with
come from ebooks next year 1. Epub 3, the new standard users and offer publishers really
But so far, only a very small Epub 3 is the new ebook standard, exciting and innovative marketing
proportion of digitised books has which has been agreed upon by opportunities. We predict that novel
been anything other than facsimiles the IDPF (International Digital marketing of ebooks using enriched
of paper books. This is a real Publishing Forum) and is currently content will make the national news
missed opportunity. From a user’s in development. This new agenda over the next 12 months.
perspective, what is the value of a specification for Epub allows the
multimedia tool if the content is Hervé Essa integration of multimedia audio/ Travel guides
mostly text? future. In addition, some teams are video elements and interactive Travel guides are being transformed.
Obviously, ebooks offer the not always aware of or trained in content including test exercises/flash As many ereader owners specifically
chance to improve navigation and digital workflow processes. There is cards/games. It should also improve use their devices for travel (whether
layout of content, but this should also a significant difference between navigation, allowing readers to holidays or commute), it is clear
only be the start. Today’s reader the creation of new interactive move around more easily within that ebooks offer great opportunities
wants to combine and assemble multimedia content and the ebooks. This standard will mean we for this sector. New developments
media content at will. The explosion evolution of existing content into will see lots more enhanced ebooks, we are seeing penetrate the market
of social networking and blogging enriched content (e.g. adding video but there will be interoperability include optimisation of display and
has meant that users are familiar and images to older texts). between new and old Epub formats. navigation of maps; adding links
with drawing content from different The ebook is bringing with it This development highlights the to extra texts and information; and
sources, including photos, videos and a growth in self-publishing and fact that Epub is here to stay and the integration of guided tours for
interviews, to inform what they are smaller publishers, as writers will remain the industry’s standard museums and monuments. It is also
viewing and reading. This change increasingly move away from ebook format. possible to add real time access to
in consumer habits offers publishers the large publishing houses and public transport schedules and maps
the chance to add high value-added their economic models. This Ebooks for children via 3G and geo-location.
elements to their ebooks that could change has been partly fuelled There are predictions for big growth
justify a higher sale price. by the lower cost of bringing an in children’s books over the next Interactive manuals/reference
The future may not be so remote ebook to market, compared to year. This market is being opened Academic publishers have been at the
in terms of customer expectations, the traditional print model, which up by the increase in tablet and vanguard of digitisation, but many
but it is a revolution for publishers. favoured large publishing houses smartphone use. As parents have are still grappling with the benefits
The distribution market faces with their sophisticated production bought iPads/iPhones, they have and opportunities of enriched
being quickly centered on and departments. Now solutions are introduced their kids to them, and content. We are beginning to see
around large players like Amazon available to help smaller publishers they have become accustomed to textbooks transform into interactive
or Apple, and their integrated eco- convert their content for Apple using them. This has driven market self-training manuals and this trend
systems. Having distribution led allowing editors/publishers to gain growth in digital literature for will be huge going forward. The
by huge companies creates its own a foothold on iTunes and in the children, whether educational or for applications for practical “how to”
challenges, as publishers have to iBookstore, and therefore opening entertainment. guides, legal works, art books and
understand the different formats up access to the iPad and iPod for science books are many and various
required, and when enriched smaller publishers/developers. Jouve, Audio-ebooks and, done well, have the potential to
content becomes widespread the which started direct online ebook We are seeing an increasing capacity really carve out new brand appeal in
different formats will become conversion for Apple’s iBookstore for publishers to develop ebooks and this market.
even more time-consuming and in November, has already produced audiobooks side by side. Epub3 and
expensive, making it difficult to a large number of ebooks for small, Daisy (the digital format for people 1
Publishing 2010: Attitudes to
market products on time. medium and large publishers, from with “print disabilities”) are now fully Technological Change, March 2011
To cope with these challenges, single copies to larger volumes of compatible. This opens up ebooks (BML and Publishing Technology)
publishers have to consider several hundred per publisher. to readers who suffer from poor
reshaping their organisations. The So, whether publishers are ready eyesight and other disabilities. And Hervé Essa is Vice President of International
old model where editorial services or not, ebooks are upon us and there is definitely potential for more Sales at Jouve, in charge of the development
were partitioned according to the pace of change is astonishing. growth, which is why Jouve, working of the editorial and publishing services offer
the method of content delivery How publishers meet the challenge as part of the Quaero project, has in Europe, North America and Asia. Jouve
(paper book, digital format and of enriched content and multiple developed an innovative module that produces several hundreds of thousands of
audiobook) may not deliver in the platforms in ebooks will be keenly allows automatic synchronisation ebooks each year. See www.jouve.com. ■

Perfectly Packaged
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IndieBound
Patrick Neale explains how the IndieBound campaign is highlighting the benefits
that independent bookshops bring
I
was in a bar in Beijing in seemed even greater. But the buzz struck a chord with me. I think
January 2007 (not a bad was that American independent it is essential that we talk to our
start for an article by an booksellers had enjoyed a good customers and bring home to them
independent bookseller from the Christmas, and that customers liked that every buying decision they
Cotswolds). It gets better, as I sat their style. There were glimpses of a make has an impact. They cannot
next to the manager of The City good future for well-run shops. just keep buying cheap or online
Lights Bookstore in San Francisco Part of this must be thanks to and expect their local bookshops
and a number of other American the IndieBound campaign, devised to flourish. The important thing is
independent booksellers. They by the American Booksellers not to whinge or to demand 100%
were talking about their response Association (ABA). The Association loyalty, but to encourage customers
to Amazon and the onslaught of decided to stop moaning and analyse to support communities they enjoy
the supermarkets. This was putting the benefits customers brought to being part of.
“Main Street” (known in the UK their communities by shopping in The experiences that have
as “the High Street”) in jeopardy as small businesses rather than large highlighted this message for me
a viable retail channel. The threats chains. They did research that was recently have been associated with
sounded severe, but they talked of Patrick Neale relevant not just to bookshops but snow and charity. When the snow
uniting to reinforce the benefits any small, locally run business. The came in December, we cleared the
to their communities that an Fast forward to the American results showed that money spent whole pavement along our street.
independent bookstore can bring. I Booksellers Association Winter locally stayed local and so benefited My comment to my customers who
drank heartily to that, but came away Institute in January 2011 in the community. The ABA prepared thanked us was, “You didn’t see a
from the evening very concerned for Washington DC. With the arrival a document headed “Here’s What man in an Amazon van turn up and
the fate of independent bookselling. of electronic books, the threats You Just Did”, which can be viewed do that did you?” The other is that
on the IndieBound website (www. people who don’t shop anywhere
indiebound.org). Independent but online appear to be very happy
bookshops took the message to their to come in and ask for donations to
neighbours, and successfully built their schools or favourite charities.
a campaign for positive support for The knack is to find a polite way
shopping locally. This was backed up of asking, “Why don’t you ask
by some really attractive posters and Amazon?” It has been proven that
publicity material. local shops donate twice as much
To my delight, the Booksellers money to local charities as large
Association sought permission organisations. It is another reason
to bring the campaign to the shopping locally is better value than
United Kingdom and it is building you might first think.
beautifully. IndieBound is an
opportunity for UK independents Patrick Neale worked for Waterstone’s for
to get away from “It’s not fair” and 15 years and has been an independent
“Use us or lose us” and embrace bookseller for nearly 10 years. He and
a positive message highlighting his partner Polly won Independent
the benefits that independent Bookseller of the Year in 2007.
bookshops bring. It has really www.jaffeandneale.co.uk ■
The cost of print IndieBound came to The IndieBound website has

procurement is as important the UK in 2010, and is the
umbrella for various initiatives
more than 80 downloadable items
of point of sale, including posters
administered by the Booksellers for occasions such as Mother’s
as the cost of print Association’s Independent Day, Father’s Day and Christmas.
Booksellers Forum. The A quarterly leaflet, the IndieBound
Let Jellyfish handle your commercial
most important initiative is Collection, highlights 20 titles
requirements Independent Booksellers Week. appropriate for independent
We offer our clients best prices, unbeatable service IBW takes place this year from bookshops. The long-running BA
and outstanding operational support 18 to 25 June, and includes Christmas Books catalogue now
(on 25 June) National Reading also appears as an IndieBound
Jellyfish Print Solutions Ltd. T: 01489 897373
Group Day. More than 250 promotion.
www.jellyfishsolutions.co.uk booksellers took part in IBW Booksellers in Australia
Jellyfish Print Solutions - ‘Breaking the Mould’ in 2010, and there were more and New Zealand have also
than 1,000 events. adopted IndieBound.

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Perfecting policy
With the Hargreaves Review due to report this month, Richard Mollet discusses
intellectual property policies for publishing in the digital age
T
he rapid development of and focused attempt to help fact that a work is of a physical
the steam train in early rightsholders protect the value nature (what we might call the
19th-century Britain gave of their works online. By placing “on foot drop-ability factor”) has
rise to many anguished debates as obligations on internet service implications for activities like
politicians grappled with issues as providers to clamp down on lending, gifting and portability.
diverse as town planning and the infringing, it seeks to avoid the Meanwhile, the ephemeral nature
requirement for uniform time- unpopular and ultimately futile of digital files may not have some
keeping across Britain. Massive route of taking infringers through of this utility, but in terms of the
as the impact of train travel was, the courts. Sadly, rather than co- number of books you can carry in
digital technology is even more operate with rightsholders to make the pocket of a suit, they clearly
disruptive and the policy debates the digital economy profitable for have some pretty nifty attributes
thrown up by it even more all (not just themselves), ISPs such of their own. Most importantly, it
contentious. as BT and TalkTalk have chosen can be said of digital files that they
The world can sometimes to challenge the Act in the High shall not grow old as print books
be divided into optimists, who Court. grow old – age shall not weary
see only the glass-half-full of Richard Mollet Meanwhile, other aspects of them. (To which one can also add
opportunities for great new the Act, which are intended to that they can be copied perfectly
consumer experiences; and the framework, and not in spite of it. allow rightsholders to get more and near-instantaneously.) This
glass-half-empty pessimists, who The single most important policy specific enforcement action brute fact has clear implications
see only a future of copyright decision that legislators can make against infringing websites, are for library policy, which only now
infringement and declining value in the digital age is to support being held up by a Government- both librarians, and publishers, are
in the legitimate market. The copyright in order to ensure that inspired, Ofcom-driven review. getting to grips with.
realistic approach is to simply see it maintains its core function as For infringement to exist it So digital is different – in some
a glass containing water. Both the the driver of economic growth for only requires that politicians do ways. It is of huge and unalloyed
opportunities and threats to the creative artists and the companies nothing. This hold-up and delay benefit to the creative industries,
creative industries created by digital that invest in them. from Whitehall can only be of but only up to a point. And it
are real, present and avoidable. Allied to that policy requirement long-term benefit to those who is a huge threat to the physical
That is to say, the right policies can is another, which relates to the wish creators ill. world, but only if politicians get
mitigate and even partially remove converse challenges of the digital The final policy requirement their policies wrong. The coming
the threats, while the wrong age. The ability to protect and foisted on to us by the digital of the railways ended up being
policies could suffocate the nascent enforce against the infringement age is rather more nebulous, of massive net benefit to British
commercial market that digital is of copyright is vital if creators but is connected with how we society and the economy, and
giving rise to. can continue to drive growth. communicate about the change this is a testament to the foresight
More than any other of the Few observers, beyond the shrill itself. The most regular question of the decision makers of the
creative industries that pre-date the voices on the outer rim of the we are asked at the PA (usually Victorian age. While it did spell
digital age, publishing has done the blogosphere, doubt that online in connection with libraries) is the demise of some ways of life,
most to adapt and thrive within it. it spawned so many other, better
From academic publishers taking opportunities. And what is more,
their journals online more than This digital evolution has happened it is still going strong. If those of us
a decade ago, to trade publishers involved in shaping digital policy
developing enhanced ebooks for precisely because of the underpinning for publishing wish for nothing
the new generation of ereaders else, it should be to hope that in
today, our sector has always been at copyright framework 100 years or more publishing,
the forefront of innovation. So this print books, ebooks, the internet
is why, in response to the ongoing copyright infringement can have a “but why is the digital world and readers are all co-operating and
review of intellectual property hugely negative impact on creative any different?” It is a challenging collaborating in a still healthy and
led by Professor Ian Hargreaves1, business. You only have to look at question because, on the one hand, vibrant market.
the Publishers Association (PA) Spain’s music business, which has it is no different: the value of the
has taken the opportunity to suffered rampant infringement for intellectual property in a published Richard Mollet is Chief Executive of the
demonstrate the full and exciting a decade and where now no native work, whether that be its erudition, Publishers Association.
range of digital development that is artists appear anywhere in their top entertainment or emotional 1 Chaired by Professor Ian Hargreaves
taking place across the sector. ten, to see that this is a problem resonance, is precisely the same, and assisted by a panel of experts, the
Furthermore, we have which ultimately hurts consumers irrespective of how the content review will report in April 2011. It aims
demonstrated to Hargreaves – the most. makes its way to the reader’s brain. to identify barriers to growth within
and anyone else who will listen The Digital Economy Act, On the other hand, the the IP framework, which consists of the
– that this digital evolution has passed by the out-going Labour manifestation of the work – a rules and regulations covering how IP is
happened precisely because of government but with Conservative print book or a digital file – is created, used and protected in the UK. See
the underpinning copyright support, is a proportionate clearly very different. The mere http://www.ipo.gov.uk/ipreview.htm ■

L O N D O N F A I R D E A L E R
Chaos and order

Boris Akunin describes the national
character of Russian crime fiction
T
here are two features that
define the distinctive
nature of the crime fiction
genre in modern Russia.
Firstly, writing detective novels
in Russia is very easy. At least, it
was easy when I took up the trade
in the nineties. What made the task
easy was the almost complete absence
of any predecessors; there was an
empty field to play on. Throughout
the Soviet period, that is, for
practically the entire 20th century,
the genre was absent. Because in
the happiest society on earth there
could not, in principle, be any serious Boris Akunin
(read that as “interesting”) crimes. If detective novel with an honest cop

a criminal did appear in literature, as the central character. He would
he was always a loner, an outcast. inevitably find himself in conflict
With the help of socialist society, with the corruption surrounding
the Soviet militia easily caught these him, and with his own superiors,
degenerates. There were no Moriartys and the novel would be transformed
to be found among the villains. from crime fiction to political
In the USSR, foreign crime fiction. This pattern will not change
fiction was also very little until Russia is transformed into an
published, even Agatha Christie. ordinary, boring state, where the If you are looking for
Everything stopped at Sherlock law is the same for everyone and the
Holmes. And so the Russian crime norm is that the policeman plays for non-English rights to:
writer of the post-Soviet period the team of Order, and the criminal
felt like the immediate successor to plays for the team of Chaos.
The literary game of “cops and NY Times Best Sellers

robbers” is distorted by the specific ...and Titles on:
features of a periood of transition from Contemporary Social
totalitarianism to democracy
Conan Doyle. There was no one
between the great Briton and you.
That is why, as yet, I write
historical crime fiction about the
& Political Issues
Reinventing the wheel is no Russia of a century ago, in which
great problem when your reader is a brilliant sleuth does battle with
not picky and is craving desperately brilliant villains and the positive Contact:
Carl Dobrowolski
for a game of “cops and robbers”. I outlook is victorious. The readers
think this voracious hunger is the and I pretend that there is no 1917
only reason I was able to sell an waiting up ahead.
incredible 25 million copies of my
books in a decade (and we have
Just as soon as the pre-pubertal
phase of Russian society is over 1.347.247.2106 (mobile)
authors who sold more than that). and the forces of Order and Chaos
Secondly, writing crime fiction
in Russia is very difficult. The
assume their natural places, I shall
heave a sigh of relief and launch
Goodwill Rights Management
literary game of “cops and robbers” a new series, a modern one, with
is distorted by the specific features a cop as the hero. And damn carl@goodwillrights.com
of a period of transition from national character.
totalitarianism to democracy. www.goodwillrights.com
I cannot imagine a true-to-life Translated by Andrew Bromfield. ■

Chinese whispers
Rebecca Carter describes a recent British Council trip to China
T
he idea of trying to forge still a long way to go. I had
links between British fascinating conversations with
and Chinese publishers editors with whom I will stay
is not a new one. My colleague in touch – in order to ask
Geoff Mulligan has stories of a their advice on the quality of
Publishers Association trip to particular writers.
China in the late 1980s, where he But I also learned that the
was faced with panels of editors Chinese literary identity is in
in Mao suits who wished only to flux. There is a vast generation
discuss annual output; and for gap between the writers who
several years the agent Toby Eady, started their careers before
specialist in Chinese literature, Reform and Opening Up in the
and his wife, the author Xinran, 1980s, often setting their stories
have accompanied British in the countryside, and a young,
editors and agents to Beijing. urban generation who write city-
What was new about my recent based literature that engages with
visit to China, organised by Beijing’s One Way Street bookshop. From left to right: Eric Abrahamsen of Paper Republic the present rather than the past.
the British Council, were the (translator); Chinese author Li Er; Qiu Huadong, Assistant to the Head Editor at People’s At the same time, there is
Literature Magazine; Canaan Morse of Paper Republic (translator); and Rebecca Carter.
relaxed, informal circumstances confusion about what constitutes
in which I and six other editors, As the editor of Ma Jian, reports on Chinese books and a good book, and who decides.
from houses as diverse as Little whose work is banned in China, sample translations. As a result, There is no free press and
Brown and Profile, were able to I have always been reluctant to go they managed to set up low- therefore no real literary critics,
meet a wide variety of Chinese on an “official” visit and be told key meetings with editors and prizes are largely political, and
publishers and authors in Beijing, by the Chinese authorities which writers in cafes and restaurants, readers are turning away from
Nanjing and Shanghai. writers I should be interested in. encouraging the free flow of the high-brow literary magazines
In Western publishing we Nevertheless, I have felt sheepish conversation with their skilled that have traditionally been
take for granted that cross- about never having been to a interpreting. It was like taking the arbiters of taste, preferring
cultural editorial friendships country that has accidentally a crash course in Chinese commercial bestsellers. This
lead to books being translated. become a preoccupation of mine, literature, from the famous, makes China a difficult maze for
Would Jo Nesbo be a Harvill given that I have published Ma well-established authors such as foreign editors to negotiate when
Secker bestseller if Christopher Jian, Xinran, Xiaolu Guo and Su Tong and Bi Feiyu, winner trying to discover which might
Maclehose hadn’t heard about Dai Sijie. of this year’s Man Asia prize, to be the best books to translate.
him on the publishing grapevine I have been aware, also, writers just starting out on their This is not helped by the fact that
from his Norwegian friends? The that every one of the writers careers such as Xu Zechen and those making suggestions often
Frankfurt Book Fair is a great just mentioned lives outside Ren Xiaowen. haven’t travelled enough to know
game of Chinese whispers, with China, and has come to me via So what did I learn? I learned the Western market.
Italian editors telling French a Western agent, rather than that, as state publishing opens Initiatives like the British
editors telling British editors, etc Council trip are invaluable in
about the latest “hot” book – a
game from which the Chinese
The Chinese are busily seeking overcoming these hurdles. My
fellow editors and I came away
have long been excluded.
These days they are eager to
joint-publishing agreements with with our heads full of interesting
writers’ names. The more such
participate. They are aware that,
while they are importing more
Western publishers face-to-face encounters there
are, the more access we in the
foreign literature than they used through Chinese contacts. The up in China and begins to Western world will have to this
to, the trade is not sufficiently British Council trip provided collaborate with private content fascinating literature. After all,
two-way, with only a small the right circumstances to try to providers, there is a huge as novelist Yan Lianke told us,
number of Chinese authors change this. It was made all the hunger to bring the best foreign “China is a paradise for writers
being translated into English. more attractive by the fact that literature to China; that sales of right now. There is such rich
So the Chinese are busily they had asked Paper Republic Ian McEwan’s novels are so mega material. Every hour something
seeking joint-publishing to help organise the itinerary he is considered “miraculous”; extraordinary happens that you
agreements with Western and provide interpretation. and that Chinese writers see couldn’t make up.”
publishers. But they are also For several years now, Salman Rushdie as a role model
becoming conscious that their Paper Republic’s group of despite the fact that only Shame Rebecca Carter is Editor at Harvill
publishing model doesn’t always Chinese-English translators has been published there. I Secker. Her blog about international
fit naturally with ours, and that if has been acting as ambassadors learned that some Chinese writing and editing is at
more Chinese books are going to for Chinese literature. The editors are more informed www.vintage-books.co.uk/books/
be published in English, we need translators run an excellent about Western publishing than International_writing/blog.
to get to know each other better. website and offer readers’ I imagined, although there is See www.britishcouncil.org ■

On May 9th, 1950, Dianetics: The Modern Science of Mental Health exploded into the US market,
igniting the potential of independent thinkers around the world.
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© 2011 NEW ERA APS. All Rights Reserved. NEW ERA is a trademark owned by NEW ERA Publications International ApS and is a registered trademark in Denmark among other countries.
;OL>H`[V/HWWPULZZ (words and logo) are trademarks owned by L. Ron Hubbard Library.
Overlooked Mr Mayer
T
he digital world is nothing treatment, followed by Jane Fonda’s books are translations. Nine years ago
if not capricious, writes Workout Book, Shirley Conran’s Lace he bought Ardis, which publishes
Gayle Feldman. Here’s and many others. Russian literature in English, and
one example: try Googling “Peter As a company history notes, more recently bought the old British
Mayer”. Everybody in publishing Mayer “restored flair and firm Duckworth, so once again is
knows that name, right? The first unpredictability” to Penguin. He active on both sides of the Atlantic.
eight hits bring a singer/songwriter. acquired companies and imprints, Looking to the future, Mayer
You have to venture nine slots down including Hamish Hamilton, sees territoriality being maintained:
to summon a 75-year-old American/ Michael Joseph, NAL and Frederick “publishers will fight for the
British citizen, who in 2011 marks Warne, and started to sell lucrative equivalent in ebooks. Movies are still
50 years in publishing on both sides merchandise based on Peter Rabbit territorially driven.” Although there’s
of the Atlantic. and so much else. As well as a lot of talk about piracy, he is less
The guitar-strumming Mayer is constantly hopping the pond, he set worried about that than about “the
creative and all that. But the second up companies in India and South pressure on traditional bookstores”.
fellow, in 1989, was dealt a truly Africa, and expanded Penguin’s He doesn’t think the physical book
Peter Mayer
extraordinary challenge, called upon subsidiaries down under and up will disappear overall – just in a few
to stand up for the bedrock values After graduating from Columbia, north. genres. “How do you market an
of our culture. When Ayatollah he did graduate work at Oxford, as Mayer once told a journalist that ebook? We still need the display
Khomeini pronounced his fatwa well as in Indiana and Berlin. His when you’re 50, you should know window of bricks and mortar. When
against The Satanic Verses, it was first two publishing offers came on what you’re going to do for the the movie came out, we didn’t
against the author Salman Rushdie the same day in 1961: one from rest of your life. He did. In 1971, publish True Grit as an ebook for 10
but also against the publisher, (US) Orion and one from Knopf. with his father, he started a small weeks. That’s one reason the physical
Penguin (other publishers’ translated He chose Orion, thinking he could company housed in an apple shed on book sold so well: it has close to
editions would appear in due learn more. Mayer takes delight in Overlook Mountain in Woodstock, 400,000 copies in print. We sold
course, along with attacks and remembering Roger Straus’s reaction NY. He would publish whatever close to 20,000 ebooks. We got 179
assassinations). Peter Mayer, then to this news: “Schmuck, if Tiffany he wanted – gems “overlooked” letters from booksellers thanking
chair and CEO of the worldwide wants you to go to work, then go to by the big houses – with his father us for not doing it simultaneously.
Penguin group, didn’t blink. He also work for Tiffany!” He’s still glad he running the back end. It would focus We got five letters from people with
declined bodyguards, not wanting apprenticed at Orion. primarily on design, fiction, history, reading machines who were very
“to live like a hunted animal.” Avon was owned by Hearst drama and biography – hardcovers upset. What I said to them was that
Random House founders Bennett when Mayer arrived; he started as and paperbacks and, later, children’s we didn’t tell them to buy a machine.
Cerf and Donald Klopfer fought education editor before becoming books as well. The first Overlook “Look, there were no riots in Times
to publish Ulysses in America, but chief editor, publisher and VP. He Press book, Aufbau, was in German. Square when people waited a year to
they did not have a small daughter discovered “it was not always fun to Fredy Mayer died in 1984, but Peter get a book in paperback. My view is
menaced or receive blood-stained ask permission of others to publish always had others to help. When he not to be too ideological. You have
letters or scary calls at their homes. books I wanted to do. So I decided left Penguin in 1996 after 18 years, to look at every book by itself. Some
They didn’t have to weigh the lives of to learn the things most editors he came home to the press full time. shouldn’t be done simultaneously.
thousands of employees against, in didn’t. I hung out with wholesalers Overlook owns the floor of the There’s a lot of short-term thinking.”
Mayer’s words, the fate of “publishing and financial people – to see how Soho loft building where Mayer “To be overly crazed about price
as we knew it,” and by extension, the math was done”. Nevertheless, and 13 others work. He has always differentials is soulless: it relegates
“civil society as we knew it,” too. Mayer felt strongly that the picking depended heavily on staff; publishing books to the level of any other
Those who know Peter Mayer of the books was the heart of director Tracy Carns has been at merchandise. I don’t think people
may think of energy laced with everything. He also wanted to Overlook for 19 years. The company who want to read a book are driven
charisma and charm, and relentless, publish hardcovers. Avon said no, publishes 100 titles a year, split as crazy about pricing as the very
impossible demands placed on so he heeded Dick Snyder’s siren between hardcover and paperback, vocal ebook community would like
everybody, including himself. Yet song and in 1976 moved to Pocket. and has revenues ranging anywhere to drive the publishers. Books are
two decades-plus have elapsed since He soon discovered that “Dick and from $5- $10 million. unique. Authors and publishers have
the Satanic maelstrom, and it may I were not made for each other.” Milestones have included to live.”
surprise the more chronologically When Penguin asked him to come, Raymond Loewy’s Industrial Design; At 75, Mayer is amazingly
advanced among us that young the decision was simple. Miyamoto Mushashi’s medieval vigorous. His daughter Liese is 27.
publishing people who are cognizant The Penguin backlist had martial arts treatise turned business “She worked here six months and at
of the fatwa are often ignorant of a been eroding, original hardcover bestseller A Book of Five Rings; and Grove, and is now at Little, Brown.
guy named Mayer. Redressing the publishers were reverting rights and Robert Littell’s The Company. He I’ve never suggested that she should
Google imbalance and remembering authors were leaving when Mayer tries to publish the complete works eventually take over, but I’d want to
the man’s unnervingly finest hour arrived in 1978. One answer was to of an author, whether alive or dead. give her a chance to work in it if she
is as good a way as any to start expand Penguin Classics from 400 Mayer had no idea that a second film wanted to.” One point is clear: “I
celebrating his publishing half- to 1,200 titles. Another was to get would be made from Charles Portis’s wouldn’t want to sell the company.
century. authors back. He decided to leverage True Grit. He simply publishes Overlook is my life.”
Mayer’s transatlantic habit the brand and gamble on big everything Portis has written, and
was established early on. Born in rewards through aggressive frontlist struck it lucky when the film hit big A long-time publishing journalist,
England to émigré Jews, Mayer marketing. M M Kaye’s The Far and he found himself with a trade Feldman is writing a biography of
emigrated to the US at age three. Pavilions was the first book to get this paper bestseller. Fully 10% of his Bennett Cerf for Random House. ■

VIVAYS PUBLISHING
VISION & VALUE
Affordable 10 Principles of Interiors: Inspiration & Designing Celtic Cool Craft

Contemporary Art Good Interior Design Materials Ornament Explore your Creativity!
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ISBN 978-1-908126-06-1 ISBN 978-1-908126-10-8 ISBN 978-1-908126-12-2 ISBN 978-1-908126-13-9 ISBN 978-1-908126-11-5
PHOTOGRAPHING PHOTOGRAPHING
TRAVEL THE
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Photographing Travel Photographing the Crazy Design Crazy Gifts Crazy Art
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THE
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SOURCEB OOK
100 Classic Toys for The World Ornament Icons: Masterpieces Russian Elegance: The Russian Ornament
Generations Sourcebook of Russian Art Country and City Fashion Sourcebook
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www.vivays-publishing.com 3 Stand G 100

The future is now

Brendan Cahill explains how mass adoption of electronic reading devices over
the December 2010 holiday period has dramatically changed the landscape
or the past year, we have In the US, we were experiencing and innovation from everyone
F been hearing that the digital

publishing future will usher
in a new day in our industry.
A day in which readers will find
the books they want to read,
an accelerating rate of ebook growth
since the debut of the Kindle in
fall 2007. But the mass adoption
of electronic reading devices over
the December 2010 holiday
who contributes to making a book
the best it can be.
At Open Road we have been
working to find the answers to
what publishing will be in this
purchase them, read them, and period – fueled by a virtuous new paradigm: by designing
start a conversation with friends cycle of new devices, improving covers optimised for the postage-
about what they have read, all on functionality, decreasing prices and stamp size browsing experience
the same handheld device within a growing selection of ebooks – has of ebook retailers; by developing
minutes. On that day everything dramatically changed the landscape. original digital video interviews of
will change. In the first three months of authors and archival materials into
In fact, that day has been here 2011 the results at Open Road compelling marketing packages to
for some time now. We have been attest, and recent public statements entice readers and cross-promote
living in a new digital reality for by CEOs of the major US houses our titles; and by reaching out
books, at least since the launch of confirm, that we are seeing the through social media and the
the iPad last spring, and arguably Brendan Cahill rate of ebook sales double from emerging taste-makers in key
before. And though most of us last year’s levels as share-shift from verticals on blogs, community sites
who witnessed the transformation innovation saw this coming, the physical to digital escalates. and high-traffic online portals.
of other media industries such as pace of change in our part of the Now we are seeing swift uptake This approach has given us the
music, magazines and newspapers media business, the oldest sector, has rates for the iPad 2, and the release opportunity to publish classic
over the past decade of technological been nothing short of breathtaking. of a host of new tablet devices on authors such as William Styron
various platforms. There is good and Rebecca West like never
reason to believe that this revolution before. We can now use a new kind
will come even faster in Europe, of marketing, and take advantage
as these devices enter the market of the full capabilities of the ebook
Budget & Forecas ng more fully evolved. And readers in medium to showcase an author’s
Workflow Bibliographic Management emerging markets will surely find ideas through the use of modern
that digital books are the fastest graphics and video – as we recently
Produc on Reports way to get the titles they want.
The challenge of this new
have in our enhanced edition of
James Gleick’s Chaos. It also allows
Digital Asset Register environment for publishers is us to discover and publish debut
CRM advance to develop new ways to deliver

ebooks into the digital world:
with faster time-to-market in
fiction, such as Mary Glickman’s
moving novel Home in the Morning
(as an ebook and print-on-demand
Asset Bundling & Fragmenta on our production cycle; with more physical book), in a way not even
robust and descriptive metadata; possible just a few years ago.
Title Management and with greater responsiveness to
consumers in areas such as format
This year is my first London
Book Fair. I’m excited to
Wizards DAM Billing and pricing. If we do it right, experience the international
we can eliminate many of the publishing community again
E‐commerce Automated inefficiencies that have hampered
our business since it began, and
– after having been to my first
Frankfurt Book Fair in October –
Contract, Rights & Royal es Management make the discovery and reading to meet with agents, rights holders
Sales Order Processing of a book more convenient and and publishing colleagues from
Fulfilment rewarding for readers than ever around the world.
before – and the business more I’ll be exploring the Rights Centre
profitable for authors, agents, and the show floor with LBF
Your process workflow is central to our systems. publishers and retailers. veterans Barbara Marcus, who is
Learn how our flexible software can be shaped to support your entire business process. To do so will demand new skill overseeing Open Road’s Children’s
sets in technology, operations, and Young Adult programme as an
Talk to us today. Stand V607, EC2.
finance and marketing. (I left advisor, and our sub-agent Linda
publishing for a time to acquire Biagi of Biagi Rights Management.
some of these skills at the Wharton We hope to see you there.
School of Business and in strategy
Publishing Technology partners with information providers of any size, discipline, or technical literacy helping to capitalise
on the full potential of your content in the digital environment and increase efficiency throughout your publishing processes. consulting.) But perhaps more Brendan Cahill is the Vice President
Our market-leading technologies and integrated services are differentiated by the scope of publishing issues we address,
and this customised cutting-edge approach delivers our support to eight of the ten of the largest publishers in the world.
importantly what is needed is new and Publisher of Open Road
ways of thinking, and creativity Integrated Media. ■

L O N D O N F A I R D E A L E R
Virtualized Logistics Presents: The Fair Dealer Seminar

Marketing angels Unlocking Technophobia – How much profit
can publishers make if they let technology
drive their print and digital strategies?
Using social networking to create Supply chain is the heartbeat of the company – the flow of
a buzz ahead of publication. Anna books from suppliers through the business to a customer
and the consumer. Information is required at every stage
Howarth explains of the supply chain; in fact, data flow is just as critical as
the physical movement of the books.
A
ngel by L A Weatherly
(October 2010) was the The event is chaired by George W. Slowik (President,
first Young Adult (YA) Publishers Weekly)
book from Usborne Publishing.
Since publication, this novel – the
Panelists Include:
first in a trilogy – has gone on
to become Usborne’s bestselling
fiction title of all time in the UK, Tony Leach (Virtualized Logistics, part of the SBS
and its bestselling title of 2010 Worldwide Group) technology and supply chain expert
across all English-language export
markets. The publicity campaign Jo Henry (BML) Managing Director
was shortlisted for the Publishers
Publicity Circle (PPC) Children’s James Graves (HarperCollins) Global Production
Book Campaign of the Year Award Sourcing Director
and the marketing campaign has
Anna Howarth Come to the seminar at 4pm in the Cromwell Room to learn more
recently been highly commended by
the Book Marketing Society (BMS). used to disseminate pre-publication
BMS, which promotes excellence reviews and relevant articles. www.virtualizedlogistics.com
in book trade marketing, sponsors During the second stage, our sales email:info@vl.cx
and administers the Best Marketing team was equipped with branded Stand: J400 Tel: +44 (0) 207 930 2888
Campaign Awards. Marketers are Angel sales kits, we circulated 1,000
asked to submit campaigns three proof copies, and ran ads in a
times a year for consideration by number of trade publications and
a panel of marketing experts. The catalogues, ensuring that buyers and
panel are looking for innovation booksellers were hearing about this
and creativity, a good return on book from all angles.
investment, identification and The final stage involved talking
targeting of audience, and a to teenagers to create a “pull factor”.
professional approach. Sugar magazine distributed 7,000
We were thrilled to acquire Angel, samplers of Angel at the Underage
but we didn’t have a huge budget Festival ahead of publication, and
for marketing, so the campaign we added extra content online and
had to be extremely focused. encouraged user-generated content.
We devised a marketing plan There was also a week-long “blog
that consisted of three clear stages: tour”, where the author revealed
1. to use social networking to extra content each day.
create a buzz well ahead of Publication coincided with half
publication; term and Halloween, so we took
2. to target the trade during the the author on a tour of the UK
key sell-in period; and Ireland, including a Twilight
3. to reach as many teen readers convention in Birmingham and
as possible around publication. other high-profile events. These were
We also knew that we needed all branded with banners and posters,
a strong “look” to maximise our and we gave away t-shirts, cotton
efforts, and to this end we kept bags, packs of four button badges,
all visuals as close to the jacket bookmarks and posters – all featuring
design as possible, and used the the distinctive Angel “look”.
strapline “Angel fever is spreading” This campaign succeeded
consistently in all communications. because of a focused strategy, the
Much of the first part of our repetition of a strong message and
campaign was online. We set up lots of hard work from a dedicated
accounts on Twitter (www.twitter. team. Look out for the sequel,
com/Angel_Book) and Facebook Angel Fire, in October 2011.
(www.facebook.com/Angel.Trilogy),
as well as the official website Anna Howorth is the Marketing
www.angelfever.com. These were Manager at Usborne Publishing. ■

A book well travelled

Are you paying for your book to see the world? Getting publishing supply chains
right can save millions, says Tony Leach
O
ne thing I often tell container, and warehouse to find out what is really going
people to explain shelf, transferring operations on. Look for weaknesses in
the importance of across the globe immediately information: what can you
understanding the nitty-gritty increases the complexity access and what can you not?
of your supply chain is my of a supply chain and in Do you know how many books
favourite absurd tale of the turn embroils dozens, if not you have on the high seas at
books that are sent around hundreds, of new personnel in any one time?
the world unnecessarily – at the mix. Ensuring deadlines are It’s not rocket science, but
publishers’ expense. These are met and books arrive on time lack of visibility, and therefore
the books that are printed in can end up being complicated control, is costing publishers
China to save money, but then and time consuming. millions of pounds, and there
shipped to the publisher in Unless publishers have the are better ways. The most
the US, only for them to be right processes and systems in successful supply chains offer
delivered back across the world place they end up fire fighting, good visibility to all the key
to Australia for the consumer. rather than managing their departments. Giving access
And this is not the one-off Tony Leach supply chain. More often than to real-time data, to everyone
occurrence it should be – it not, the end result is that books who needs it, dramatically
happens more than you would technological age of broadband take longer to arrive to their increases the effectiveness of the
think. It’s expensive for the and real-time communication, destination than they should supply chain and reduces the
publisher, not to mention the scenarios like these are still and the wrong quantities of likelihood of delays, bottlenecks
carbon footprint. commonplace. stock are shipped. and other issues.
What’s more, I know of As publishers shift vast
containers that travel the world amounts of their manufacturing
(again at the cost of publishers)
half full
operations to Asia, primarily
China, where they
While the initial attraction of
or even
almost
are able to source,
print, produce and
outsourcing in Asia appeals to
empty
because small orders are
package product
at astonishingly cheap rates,
many publishers, the reality of
needed. Not to mention the
whole containers full of books
these issues are only increasing.
While the initial attraction of
managing multi-layered supply
that go missing, normally outsourcing in Asia appeals to
temporarily, with no way of many publishers, the reality of
chains can often be frustrating
finding their whereabouts or managing multi-layered supply
their arrival date. chains can often be frustrating. So how can publishers keep Publishers should demand
Sounds like a thing of The reality of global their supply chains in check to know the exact whereabouts
nightmares, particularly with publishing supply chains is that and stop costs spiralling? The of their inventory and be able
launch dates looming, but, from the production plant to first task is to run a health to track it by ISBN number
unbelievably, even in today’s distribution centre, customs to check of your supply chain, as it makes its journey across
the globe. It is possible to do
and is a “win-win”; it will save
A Case Study: Wolters Kluwer Health’s Asia Warehouse Project money, the environment and
Background globe, which was proving time chain, the company is now maybe even your production
Wolters Kluwer Health is a consuming and expensive. able to completely bypass department’s sanity.
publisher of medical and drug the US and ship directly to This is more of a rallying cry
reference tools and textbooks. Solution countries such as the UK – I firmly believe that the only
With more than 4.5 million Wolters Kluwer Health chose and Australia, reducing the book that should cross an ocean
books printed each year, to implement the eDC service amount of shipment days by more than once is a book on a
it’s management decided to by Virtualized Logistics. This 35 and 63 days respectively. cruise ship.
consolidate its printing costs in provided the business with Manufacturing, inventory control
Asia. In one year the company control and visibility, right down and distribution staff can now Tony Leach is a Director at
went from printing 15% of its to ISBN number. The company track inventory by ISBN number Virtualized Logistics, the new
books to 95% in China. The worked with Virtualized and have the visibility they need consultancy arm of SBS Worldwide.
publisher shipped its inventory Logistics to map out goals, on delays and other problems. He will host a digital seminar
from China to the US, no objectives and a supply chain In 2011, the company projects stream session called the Fair Dealer
matter where it was bound, strategy. a saving of $400K on shipping Seminar: Unlocking Technophobia,
before distributing it across the A year after reviewing its supply and supply chain costs. in the Cromwell Room, 16.00 to
17.00 on Tuesday 12th April. ■

!

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The PW London Fair Dealer, Tuesday 4/12/2011

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12 A P R I L 2 011

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