SYNOPSIS

A study on
“Challenges faced by small medium enterprises (SME) in adopting
Infrastructure as a services (IaaS) of cloud computing in BANGALORE “

Submitted in partial fulfillment of the Requirements for the award of post

Graduate Diploma in Management

Of
All India management association

Submitted by
MAZHAR HASAN
Reg No: 420920819

Under the guidance of

Mr. K .GUNASHEKHAR

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 Acharya Institute of management & sciences Ist cross, Ist stage , Peenya,

Bangalore - 560058

2009 - 2011

TITLE OF THE STUDY:

Challenges faced by small medium enterprises (SME) in adopting
Infrastructure as a services (IaaS) of cloud computing in BANGALORE “

Introduction

The concept of marketing is a wide term. The early stages of growth of this discipline
marketing was considered as selling and no distinction was made between the two terms
‘Marketing’ and ‘Selling’ . Thinkers and even some business managers would say that marketing
was advertising. It is true that selling and advertising are parts of marketing. Marketing is much
more than selling and advertising. Today the term ’marketing’ has been clearly defined. Many
organizations are involved in developing marketing activities to satisfy various groups of
customers.

MARKETING ORGANISATION
The role of organizations in developing the marketing activity cannot be ignored. Several
institutions are involved in discharging marketing function. They may be either small or big,
good or bad, but they are on their toes to satisfy human wants. Twentieth century has been the
age of the organization.
The consumer is the king in the market. Consumer tries to satisfy his wants from
different market sources. His taste, fashion and preference also change from time to time. Hence,
the marketer should learn to the art of reading the mind of the consumer and act accordingly.

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 The marketing organizations may develop fast in the initial stages and have a gradual
decline after some time or they may have steady growth or develop slowly in the initial stages
and grow fast, in later stages. There are reasons for this. The two major reasons that can be
attributed are:
1. The fast changing mind of consumer
2. The keen competition from rivals.

MARKET

The first concept to be understood in the marketing management is MARKET. The term
‘Market’ is derived from the Latin word ‘maratus’. This means merchandise, wares, traffic,
trade, or place of business. This term has been defined by many in many ways. But its central
than is that it is an activity which centers round two important operations.
Viz. BUYING and SELLING.

STATEMENT OF PROBLEM:
The study was conducted to find out the marketing strategy ““Marketing Opportunity for
Applications and Services of TATA COMMUNICATION IN BANGALURU”.
”. Therefore the above title is the problem undertaken in order to do this project, suitable
suggestions are also targeted in the project.

OBJECTIVE OF THE STUDY:

• To know the marketing Opportunity of the company.
• To know the market situation of Company.
• To know about industry.
• To know the feedback of the respondents towards TATA COMMUNICATION.

LIMITATION OF STUDY:

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 • The study was conducted to only TATA COMMUNICATION customers
• The study was restricted to 100 – 110 workforces.
• The study was conducted only to know the Opportunities of the company.
• The study is restricted to Bangalore.
• Information is subjected to change, as the views of respondents are not permanent.
• Lack of sufficient time to elaborate information.

RESEARCH METHODOLAGY:
Survey research is the best method of gathering the needed information. This method
was, therefore use to get primary data by asking the respondents about their knowledge, attitude,
preference etc. the advantage of this method is flexibility.

TOOLS OF DATA COLLECTON:

The data (information) has been collected in different way by questionnaire using fixed
sample size of 100 in the company.

Primary Data:
Primary data consists of original information gathered for specific purpose. Primary data
for this research was collected by filling questionnaires by targeted customers.

Secondary Data:
Secondary data consists of information that already exists some where having been
collected for another purpose. Secondary data for this research was collected from books on
marketing management, internet, company journals and other publications.

SAMPLING TECHNIQUES:

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 One type of framed questionnaire was been used for the consumer fact to face interview
was done to elicit the required data. The interview schedule was carefully developed and framed
to avoid collection of irrelevant data. The survey was carried out and suitable care was taken to
appraise the respondents about the crucial aspects of the study to enable them to answer in a
realistic manner.

CHAPTER SCHEME:

1. Introduction : Introduction about report

2. Research design: The report we provide a plan of the study that includes statement of
problem, need for the study, review of previous studies, scope of the study, hypothesis,
operational definition of concepts, methodology, and limitations of the study and
overview of the chapter scheme.
3. Profile of the Company: The report will contain the complete profile of the industry
including history, nature of business, products and services.
4. Analysis and interpretation of data: The Chapter will include analysis and
interpretation of the data and the information will provided by the appropriate means of
tables, graphs and charts were ever necessary followed by the references.
5. Summary of findings and conclusions and recommendations: The study
will provide a summary of findings that will complied from the inferences drawn through
the analysis of data.
6. Bibliography: Includes list of books, Journals, website and other sources.
7. Annexure: This includes Questionnaires for the Survey.

Signature of Principal Signature of Student

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Signature of Guide