ASSIGNMENT OF RESEARCH METHADOLOGY

Submitted to: Submitted by:

SUKHWINDER KAUR VINEETH NAIR

Roll

No. B 36

REG NO-

11002057
TOPIC- PREFERENCE OF GRADUATE STUDENTS

TOWARDS MBA

OBJECTIVE-
1.To study the perception of graduate students towards MBA.

2.To study the factors which influences the students decision to prefer MBA.

RESEARCH METHADOLOGY

RESEARCH DESIGN-

The research problem is descriptive in nature. As we have used the

descriptive research design because we want to study the relationship
between different variables which are impacting the preference of graduate
students towards MBA.

TARGET POPULATION

The target population used to study the problem is the graduate students of
lovely professional university in Jalandhar.

SAMPLING TECHNIQUE
Non probability sampling technique has been used in the following research
problem. The data collected is cross-sectional. Random sampling technique
has been used to study the data regarding the problem.

SAMPLE SIZE-

The sample size used to study the problem is 100 respondents from lovely
professional university doing graduation. Primary source of data is used to
collect the data from the respondents regarding the research problem.

Questionnaire is used as data analysis technique to analyse the data to be

collected from the respondents.
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .718

Bartlett's Test of Sphericity Approx. Chi-Square 242.076

df 45

Sig. .000
 KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .718

Bartlett's Test of Sphericity Approx. Chi-Square 242.076

df 45

INTERPRETATION:-

KMO test means Kaiser-Meyer-Olkin test. The KMO value the sampling
adequacy which should be greater than 0.5 for a satisfactory factor analysis to
proceed. If in our research the KMO value is decline from 0.5, this means that
our research is not satisfactory. Looking at the table my KMO value is high, the
KMO value is .718 from the same table, and we can see that the Bartlett's test of
sphericity is significant
 Communalities

Initial Extraction

MBA helps in getting things done by

1.000 .807
others.

MBA helps in improving

1.000 .579
communication skills.

MBA helps in enhancing your

1.000 .460
personality.

MBA helps in start your own business. 1.000 .705

MBA helps in pay scale. 1.000 .647

MBA helps in high qualification. 1.000 .579

MBA is popular. 1.000 .653

MBA is recommended from family

1.000 .686
and friends.

MBA helps in understanding the

1.000 .598
dynamic business environment.

MBA helps in understanding the

1.000 .613
corporate culture.
 Total Variance Explained

Extraction Sums of Squared Rotation Sums of Squared

Initial Eigenvalues Loadings Loadings

% of Cumulative % of Cumulative % of Cumulative

Component Total Variance % Total Variance % Total Variance %

1 3.281 32.811 32.811 3.281 32.811 32.811 2.718 27.175 27.175

2 1.987 19.874 52.685 1.987 19.874 52.685 1.806 18.059 45.234

3 1.058 10.579 63.264 1.058 10.579 63.264 1.803 18.030 63.264

4 .815 8.151 71.415

5 .700 6.997 78.412

6 .590 5.904 84.316

7 .524 5.242 89.558

8 .451 4.507 94.064

9 .312 3.118 97.182

10 .282 2.818 100.000

 Total Variance Explained

Extraction Sums of Squared Rotation Sums of Squared

Initial Eigenvalues Loadings Loadings

% of Cumulative % of Cumulative % of Cumulative

Component Total Variance % Total Variance % Total Variance %

1 3.281 32.811 32.811 3.281 32.811 32.811 2.718 27.175 27.175

2 1.987 19.874 52.685 1.987 19.874 52.685 1.806 18.059 45.234

3 1.058 10.579 63.264 1.058 10.579 63.264 1.803 18.030 63.264

4 .815 8.151 71.415

5 .700 6.997 78.412

6 .590 5.904 84.316

7 .524 5.242 89.558

8 .451 4.507 94.064

9 .312 3.118 97.182

Extraction Method: Principal Component

Analysis.

INTERPRETATION: -
In this my research I have analyzed the data and my cumulative % is lose 36.736
and 63.264 is correct from 100% data. It is good sign because it is above from
standardize which is .55%.
 Rotated Component Matrix

Component

1 2 3

MBA helps in getting things done by

.221 .029 .870
others.

MBA helps in improving

.731 .032 .208
communication skills.

MBA helps in enhancing your

.609 .102 .279
personality.

MBA helps in start your own business. -.067 .274 .791

MBA helps in pay scale. .151 .598 .516

MBA helps in high qualification. .599 .468 -.034

MBA is popular. .805 .016 -.068

MBA is recommended from family

.827 -.044 -.008
and friends.

MBA helps in understanding the

.166 .746 .119
dynamic business environment.

MBA helps in understanding the

-.130 .763 .116
corporate culture.
INTERPRETATION-
Out of 100 respondents blue colour shows the parents having less annual income
than 1 lakh. Green colour shows people having income between 1-3 lakh and the
other two colours shows the income between 3-4 lakh and above 4 lakh.
Less than 1 lakh-16 percent
1-3 lakh-24 percent
3-4 lakh -37percent
Above 4 lakh-23 percent
AGE OF RESPONDENTS
INTERPRETATION-
29% of the people are between 18- 20 years of age.
69% between 21-23.
2% between 24-26.

AANEXURE

Questionnaire

An Empirical study on growth of MBA professional in Punjab

Respected Sir/Madam,

I am Pursuing MBA from Lovely Professional University. In course curriculum I am doing a

Research study on “Why Graduate student generally prefer for MBA as a higher study.” I
would appreciate if you could kindly spend few minutes of your valuable time and help us
filling this Questionnaire. The data collected through this survey is purely for the academic
purpose not personal use.

Questionnaire:
 1. Which Stream do you belong to?

B.com B.tech

BBA BCA

B.A Any other

2. What do you want to do after Graduation?

Job Business Study

Don’t know

If study, continue with Q.3. If Job, Go To Q.5.

3. Which course will you prefer?

MBA M.Tech MCA M.A

Any other (please specify) _______________

If MBA, continue with Q.4. If No, Go to Q. 7

4. Rate the following factor on a scale of 1-5 (1= strongly agree, 5 = strongly disagree).

1
MBA help in getting things done by others
MBA helps in improving communication skills
MBA helps in enhancing your personality
MBA helps in start your own business
MBA helps in pay scale
MBA helps in high qualification
MBA is Popular
MBA is recommended from family and friends
Your Interest towards the MBA
MBA helps in understanding the dynamic business environment
MBA helps to become good leadership
MBA helps in understanding the corporate culture
5. Do you think Graduation degree will help you to sustain in your job?

Yes No Don’t know

If No, continue with Q.6. If Yes, Go to Q.8.

6. Do you want to continue your study after Job?

Yes No

If No, continue with Q.7. If Yes, Go to Q.3

7. What is the reason for obtaining post graduation in the field in which you have done
graduation? (You may tick only one)

Higher study in own field

Better knowledge in practical subject
Strong degree
Technical line

Please let us know a little more about yourself.

8. Name:

9. Gender:

Male Female

10. Age:

18-20 21-23 24-26

11. Yearly income of your parents?

Less than 1 Lakh 1 to 3 Lakh

3 to 4 Lakh 4 and above