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Introduction
Background
Ordering Information
HoloDeskTM Models
Pricing Multi Touch Frame 32”, 42”, 50”, 62”, 74”, DIY, Stands
Pricing Dual Touch Frame 32”, 42”, 50”, 62”, 74”, DIY, Stands
Pricing Single Touch 32”, 42”, 50”, 62”, 74”, DIY, Stands
Pricing Edgeless Touch 32”, 42”, 50”, 62”, 74”, DIY, Stands
Technical
HoloDeskTM FAQ
Introduction to The HoloDesk TM
The HoloDeskTM is suited for a variety of sectors within the DJ sector including the dance part
scene, high-end nite clubs, concerts, mobile DJs, event music parties and the like. The
HoloDeskTM opens up new performance styles and techniques for performers in addition to
integrating with additional technologies.
The interactive market has been steadily growing over the years and has been primarily related to
the touch kiosk and small factor screen market. In the early 2000’s new research started to emerge
from labs into the public consciousness. A few global companies jumped on board early, however a
whole sub culture industry developed world wide, even before the few global companies got it and
from this era iQRiteTM (ICE AV’s brand) was born and the HoloDeskTM is a result of this.
Does this spell the end of spinning vinyl or other slider and knob based DJ products in the market?
Absolutely not. We know many are excited about the concept that The HoloDeskTM delivers on,
and one just needs to see the online comments to gain an understanding of the enthusiasm. Others
see it as a fraud to the real DJ experience; others are waiting for the price to drop, however what
ever the position, touch is going to become one of the most persuasive technologies and one just
needs to see the phenomenon caused by the iPhone and iPad to get a sense of the importance of
touch.
In this HoloDeskTM Catalogue you will find the pricing for the various options and models. We will
be adding additional categories of Options and Pimp my Desk additions and these will be available
in Q2 2011.
Kevin Andreassend
HoloDesk Division
Managing Director
ICE AV Technology Ltd
Tel +64-9-4142348
Mob +64-27-647 2267
www.holodesk.biz
sales@holodesk.biz
Twitter @holodesk
Introduction Background
HoloDesk(TM) DJ Mixer is the new interactive music mixing experience by using gesture
touch on interactive glass and holographic imaging from ICE AV.
ICE AV Technology an international interactive and digital display innovation manufacturer introduces
the HoloDesk(TM), the ultimate virtual DJ mixer for VJ and DJ artists. The technology behind the system
draws on ICE AV's expertise in the latest developments in interactive and digital display technology
from our significant catalog of leading edge technology.
The HoloDeskTM screen features an identical dual image on rear and front sides of the screen creating
a stunning transparent view for the audience as they can now clearly see the creative manipulations of
the DJ virtual controls. The HoloDeskTM now allows the DJ to be a central visual performance feature.
The HoloDeskTM from ICE AV can be used with any mixing music software, VJ Video mixing software,
DJ mixer software such as Traktor Pro and Emulator, virtual DJ mixer or other creative software
applications. It is designed for live stage performances, audio mixing, beat grid, dub step requirements.
Currently the HoloDeskTM is designed for operation with any Windows OS PC computer and Apple OS
solutions will be launched later. Of the above Emulator is one of the first to be designed as an interface
for finger touch, whereas the others have been designed for a mouse click. Even-so the finger touch
technology simply emulates a mouse action.
ICE AV is offering the HoloDesk(TM) Virtual DJ Mixer in four screen surface display formats and two
interactive technologies delivering total flexibility for customer preferences. A 3rd interactive technology
will be introduced in Q2 offering Windows OS / Apple Dual Touch for 32” and 42” in a new design
development based on SAW technology.
Until now, DJ artists relied on physical mixing desks to create their music, but now the concept of a 2D
transparent dual imaging virtual holographic DJ Mixing Desk is taking the internet by storm and causing
an international buzz within the DJ community. Within three weeks of a casual demo video being
uploaded to YouTube over 250,000 viewers created a buzz around the globe as the concept of a virtual
transparent mixing desk caught their imagination. Many web sites, blogs and news sites are already
hailing the concept as the "future of DJing".
The HoloDeskTM ships in both DIY format and as a complete system for those wanting a more "ready to
go plug-n-play experience" as a complete virtual holographic virtual DJ Audio and Video Mixer.
ICE AV is shipping the DIY version immediately for paid orders and is shipping the pre-built
HoloDeskTM DJ Mixing console against firm orders. ICE AV is offering a laminating service for those
purchasing the DIY version.
Now you might be asking can, The HoloDeskTM be used in other commercial applications? Most
certainly. There is no limit to how you might use The HoloDeskTM from expos, large format kiosk,
information screen. The brand name, The HoloDesk,TM in this form factor is being primarily aimed at
the DJ and entertainment industry.
iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology Ltd.
In the DIY format customers have the choice of the four ICE Digital DaytimeTM laminate projection polymer
films and either of the iQRiteTM interactive frames or the I.C.E - Interactive Capacitance Emulator polymer
laminate film. For the HoloDeskTM we describe this throughout as the Edgeless version of the Holodesk.
These will be shipped ready for assembly by the customer and building a HoloDeskTM Mixing console.
Customers will source their own desk substrate and support frame.
DESCRIPTION
HoloDeskTM Screen Options
ICE AV is offering the screen in three display formats and two interactive technologies for the HoloDeskTM
Virtual DJ Mixer.
ICE AV is shipping the DIY version immediately and expects to begin shipping the pre-built HoloDeskTM DJ
Mixing console against firms order. ICE AV is offering a laminating service for those purchasing the DIY
version.
In the pre-built version of the HoloDeskTM, customers will only need to assemble the complete system that will
include the interactive projection HoloDeskTM screen, floor stand and projector mount (projector can be
supplied if required).
Touch Solutions
I.C.E - Interactive Capacitance Emulation
Is a transparent interactive touch plastic foil that is perfect as a surface touch technology. This allows an
edgeless design in the table surface as seen in the video.
The second is the iQRiteTM Interactive Slim Profile kitset frames that are available in Single Touch, Dual
Touch and Multi Touch (pending) formats. The frames have recently begun to ship in response to a growing
international market for interactive surface technology.
When you purchase the Complete Plug n Play system these technologies are all installed on the surface.
The films from ICE AV are renown for their quality in the interactive and multi-touch industry and currently
being offered are:
1 - HoloLite90TM is a 90% transparent projection film that creates a Minority Screen experience with imaging
on both sides of the screen.
2 - HoloContraMTM is a dark grey projection screen that creates an impressive bright high contrast image.
The Audience view is slightly less bright than the very bright DJ viewed side. Ideal for higher lit environments
3 - HoloContraBrTM is a lighter grey projection screen that creates an impressive bright image. Image slightly
brighter than HoloContraM and slightly more neutral colourisation.
4 - HoloDupixTM is a 360 degree imaging screen that delivers identical perfect images on both sides of the
screen. Perfect for allowing the audience to view the same image.
Paid sample packs are available for all the above projection polymers.
Software
The HoloDeskTM from ICE AV can be used with any mixing music software, VJ Video mixing software, DJ
mixer software, virtual DJ mixer or other creative software applications or any Windows OS software. It is
designed for live stage performances, audio mixing, beat grid, dub step requirements. Currently the
HoloDeskTM is designed for operation with any Windows OS PC computer. Software such as Traktor Pro and
Emulator are available through your normal retail or online source. Please note that our technology as used
in the HoloDeskTM allows you to interact with any computer software by finger touch, the software developers
may have designed their buttons and layout to be more suited for a mouse click.
The Software drivers for the HoloDeskTM Interactive Solutions are supplied online with each system.
Key Components
We will also be offering a full professional Road Flight Case that is typical of what is used in the music,
staging industry that you will be familiar with. Development of this is in progress.
Assembled System
ICE AV will be offering complete ready to assemble and perform HoloDeckTM Mixers. Currently we are
offering DIY packages and a labour service for clients wishing us to laminate and mount both touch solutions
and Projection laminates.
Warranty
The HoloDeskTM has an international warranty. Please refer to our Warranty Statement.
Operating Manual
An online Operating Manual is made available for all purchasers of the HoloDeskTM
iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology
Limited.
HoloDesk Models
Characteristics Characteristics
Stand and Mount Fittings Left & Right removable Shelf Shippingg Crate
Innovation from
ICE AV TECHNOLOGY LTD Showroom
HoloDesk Division Unit 14, 6 Airborne Road,
POB 303 013 Albany Industrial Park,
North Harbour Auckland, New Zealand
Auckland, New Zealand Tel +64-9-414 2348
Email sales@holodesk.biz
www.holodesk.biz
Please Note
Please note the above pricing is based on ex-stock Auckland, New Zealand
All Complete HoloDesk Systems are shipped in full timber foamed re-usable cases.
If you have a specific installation date please allow sufficient time.
We will endeavour to provide accurate delivery times.
Please note all prices, availability and specifications are subject to change
without further notice.
All prices exclude GST. All orders sold to NZ buyers subject to GST at prevailing rate.
Export Orders - Pricing excludes freight, import taxes and custom fees.
Export orders are not subject to NZ GST Sales Tax
Sales subject to ICE AV Technology Ltd Standard Terms & Conditions of Sale.
Pricing quoted excludes set-up and installation.
Pricing is based on the following currency according to your location
- NZD, USD, GBP, EURO
All designs are copy right protected and remain the exclusive property
of ICE AV Technology Ltd
The Trademark HoloDesk is owned exclusively by ICE AV Technology Ltd
Warranty - Interactive Surface 12 months from shipping.
Stand - 5 Years from Shipping. Please refer to Warranty Statement
Innovation from
ICE AV TECHNOLOGY LTD Showroom
HoloDesk Division Unit 14, 6 Airborne Road,
POB 303 013 Albany Industrial Park,
North Harbour Auckland, New Zealand
Auckland, New Zealand Tel +64-9-414 2348
Email sales@holodesk.biz
www.holodesk.biz
Please Note
Please note the above pricing is based on ex-stock Auckland, New Zealand
All Complete HoloDesk Systems are shipped in full timber foamed re-usable cases.
If you have a specific installation date please allow sufficient time.
We will endeavour to provide accurate delivery times.
Please note all prices, availability and specifications are subject to change
without further notice.
All prices exclude GST. All orders sold to NZ buyers subject to GST at prevailing rate.
Export Orders - Pricing excludes freight, import taxes and custom fees.
Export orders are not subject to NZ GST Sales Tax
Sales subject to ICE AV Technology Ltd Standard Terms & Conditions of Sale.
Pricing quoted excludes set-up and installation.
Pricing is based on the following currency according to your location
- NZD, USD, GBP, EURO
All designs are copy right protected and remain the exclusive property
of ICE AV Technology Ltd
The Trademark HoloDesk is owned exclusively by ICE AV Technology Ltd
Warranty - Interactive Surface 12 months from shipping.
Stand - 5 Years from Shipping. Please refer to Warranty Statement
Innovation from
ICE AV TECHNOLOGY LTD Showroom
HoloDesk Division Unit 14, 6 Airborne Road,
POB 303 013 Albany Industrial Park,
North Harbour Auckland, New Zealand
Auckland, New Zealand Tel +64-9-414 2348
Email sales@holodesk.biz
www.holodesk.biz
Please Note
Please note the above pricing is based on ex-stock Auckland, New Zealand
All Complete HoloDesk Systems are shipped in full timber foamed re-usable cases.
If you have a specific installation date please allow sufficient time.
We will endeavour to provide accurate delivery times.
Please note all prices, availability and specifications are subject to change
without further notice.
All prices exclude GST. All orders sold to NZ buyers subject to GST at prevailing rate.
Export Orders - Pricing excludes freight, import taxes and custom fees.
Export orders are not subject to NZ GST Sales Tax
Sales subject to ICE AV Technology Ltd Standard Terms & Conditions of Sale.
Pricing quoted excludes set-up and installation.
Pricing is based on the following currency according to your location
- NZD, USD, GBP, EURO
All designs are copy right protected and remain the exclusive property
of ICE AV Technology Ltd
The Trademark HoloDesk is owned exclusively by ICE AV Technology Ltd
Warranty - Interactive Surface 12 months from shipping.
Stand - 5 Years from Shipping. Please refer to Warranty Statement
32 inch HoloDesk
Edgeless Suspended Interactive Image
- Edgeless Interactive Touch
- 6mm Tempered Laminated Substrate
- Complete Floor Stand
- L/R Shelf Brackets, Floor Shelf
- Re-usable Foam Lined Freight Case
- Complete Set of Common Fittings etc
$5,186.00
Select your preferred projection surface
Add Surface Option
ICE Dupix - Dual Image Polymer $341.00
ICE HoloContraBr $370.00
ICE HoloContraM $356.00
Please Note
Please note the above pricing is based on ex-stock Auckland, New Zealand
All Complete HoloDesk Systems are shipped in full timber foamed re-usable cases.
If you have a specific installation date please allow sufficient time.
We will endeavour to provide accurate delivery times.
Please note all prices, availability and specifications are subject to change
without further notice.
All prices exclude GST. All orders sold to NZ buyers subject to GST at prevailing rate.
Export Orders - Pricing excludes freight, import taxes and custom fees.
Export orders are not subject to NZ GST Sales Tax
Sales subject to ICE AV Technology Ltd Standard Terms & Conditions of Sale.
Pricing quoted excludes set-up and installation.
Pricing is based on the following currency according to your location
- NZD, USD, GBP, EURO
All designs are copy right protected and remain the exclusive property
of ICE AV Technology Ltd
The Trademark HoloDesk is owned exclusively by ICE AV Technology Ltd
Warranty - Interactive Surface 12 months from shipping.
Stand - 5 Years from Shipping. Please refer to Warranty Statement
Technical
Physical
10-Jun-10 All Specifications subject to variation and change without further notice
We will be introducing a third model of the HoloDesk that is both Mac OS and Win 7 and operates in Dual
Touch. Currently the physical design is in progress.
Can I get a discount if I am a famous DJ living the high life with fans bowing at my feet?
We are always interested in partnering with strategic partners and ambassadors. Request our HoloDesk ™
Global Partner details.
For the DIY community some skill and care is required to laminate the I.C.E Capacitance Laminate to the
substrate. We are offering this with a permanent adhesive as standard. If you require it as a removable
adhesive laminate please ensure this is clearly stated. Typically you would not require the remoavble
adhesive.
The iQRite Interactive Touch Frame is a sophisticated IR frame that incorporates the latest technologies and
is available in Single, Dual, and Multi Touch. It represents the very latest in IR touch developments. It is very
straightforward for the DIY community to mount to your own substrate by simply connecting the four sides and
mounting onto the substrate and adhering with the bonding tape we supply.
Please visit the web site for images of the many multi touch gestures being implemented. These do vary
according to the touch technology used.
What is Dual Touch?
This term is a generic term referring to two touch points. The Apple iPhone has helped the public to
understand this new gesture experience.
Can the HoloDesk ™ run for long periods of time without problems?
The projector can run for extended periods of time. Time has no bearing at all on the actual touch screen itself.
Can I output the computer output to a large stage backdrop screen on a second projector or the ICE
Flexible LED Curtain screen?
If you wished to have a view of the desk displayed that was say 3m wide that was like a digital stage back
drop;
Then two considerations and options are needed.
The graphics card needs to be either of these
1- dual head graphics card,
2 – Matrix Dual Head,
3 – external 1:2 VGA Splitter….
one of the outputs feeds the projector creating the interactive image for the DJ and the other goes to either:
1 – another projector projecting on to the wall.
2 – display on one of our LED Flexible Curtain screens.
Or it you wanted to display the HoloDesk on a large projection screen somewhere else in the venue, then you
could take an output signal from the HoloDesk projector and connect this to a projector.
Can you help me configure The HoloDesk ™ to run the Traktor Pro and Emulator or any other
software for that matter?
Please refer to the licensor of the software. They are qualified to assist you if you have legitament copies of
their software.
We are suppliers of the touch and visual display hardware and this has no bearing on how you set up your
software application settings for your music.
There are slight price variations between all projection film polymers.
Relative to ambient light levels HolocontraM has the brighter image for the DJ.
How do you ship the DIY System if you laminate and supply the Glass surface HoloDesk™?
We ship this in rugged timber crate foam lining to protect the surface.
Can I purchase the Floor stand for the DIY HoloDesk™ option?
Yes we ship this unpainted and with all fitting components including the projector mount solution. We ship this
in a rugged cardboard packaging.
iQRiteTM, HoloDeskTM, ICE Digital DaytimeTM are the intellectual trade mark property of ICE AV Technology
Limited.