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-empirical study of consumer satisfaction towards soaps in Phagwara
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1 ) to study consumer satisfaction to various soaps
2 ) to study the factor affecting the satisfaction level of consumer



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There are two methods of data collection in a survey. These are basically divided in two main

types of methods.

1. It is the method of data collection in which the marketers collect the data very first time or we can say
that the collected data is fresh or first-hand data. We can collect primary data by: -
2. Directly by the customer.
3. By observation method.
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c
-
The convenience sampling will be used to conduct the survey so that respondents will be chosen
according to the proximity and convenience of the researcher.

c -

Total of 100 respondents will be chosen to conduct the research.

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-

The sampling frame for the research will be the all nearer to Phagwara



c

  -
The data so collected will be analyzed and interpreted by the suitable data interpretation techniques like
correlation, chi-square and also through pie charts, bargraphs etc
. to make conclusions of the study.

c
 

-
H0- consumer satisfaction level of various soap is same
H !- consumer satisfaction level of various soap is not same


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 £ cc

c


Kaiser-Meyer-Olkin Measure of Sampling Adequacy. .542

Bartlett's Test of Sphericity Approx. Chi-Square 334.640

df 78

Sig. .000



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The KMO measures the sampling adequacy which should be greater than 0.5 for a satisfactory factor analysis to
proceed. We have applied KMO and Bartlett¶s test to check the adequacy of data and defined KMO measure is.542 which
is more than standard value of KMO 0.5 hence data is adequate for my research.

So kmo is greater then 0.5 so our sample is educate



Initial Extraction

i prefer this because its

quality is better than other 1.000 .812
brand

i prefer this because it is very

1.000 .674
popular brand

i prefer this because its

1.000 .665
reasonable price

i prefer this because its

1.000 .813
packing is good

i prefer this because it is

1.000 .536
easily available in market

i prefer this because its

1.000 .630
cleanness power is good

i prefer this because it is

1.000 .626
good fragrance

i prefer this because its

1.000 .813
inovative advertisment

i prefer this because it give

1.000 .539
us good fressness

i prefer this because it is

1.000 .739
proper lavel product

i prefer this because it is

1.000 .772
good leather capacity

i prefer this because its sale

1.000 .655
value
i prefer this because of its
products are available 1.000 .658
varrious colours/flavor

Extraction Method: Principal Component Analysis.




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As we have looked the communalities table which is showing 13 factors from which 13 factors are
very strong because all 13 factors lies between0.5 to 1.

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Initial Eigenvalues Extraction Sums of Squared Loadings

Compo
nent Total % of Variance Cumulative % Total % of Variance Cumulative %

1 2.524 19.412 19.412 2.524 19.412 19.412

2 2.239 17.222 36.634 2.239 17.222 36.634

3 1.723 13.257 49.891 1.723 13.257 49.891

4 1.375 10.579 60.470 1.375 10.579 60.470

5 1.073 8.256 68.726 1.073 8.256 68.726

6 .892 6.858 75.584

7 .749 5.763 81.347

8 .649 4.993 86.340

9 .526 4.045 90.385

10 .395 3.039 93.424

11 .361 2.779 96.203

12 .269 2.068 98.271

13 .225 1.729 100.000

Extraction Method: Principal Component Analysis.

INTERPERTATION: -

In during my research I have taken 100 respondents or sample size and analyzed the data according to sample size
analyzed the data. The 68.726% data is accurate in my research from 100%, but 32% data is lost. It is good sign because it
is above from standardizing value which is 60%.-65%

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Component

1 2 3 4 5
i prefer this because its quality
is better than other brand .366 .660 .054 .220 .438

i prefer this because it is very

.448 .384 -.220 -.494 -.183
popular brand

i prefer this because its

.511 -.200 -.102 -.592 -.044
reasonable price

i prefer this because its packing

.316 .735 -.058 .075 -.405
is good

i prefer this because it is easily

.512 -.170 -.465 .062 .157
available in market

i prefer this because its

.351 .325 .499 -.294 .257
cleanness power is good

i prefer this because it is good

.434 -.186 -.219 -.062 .593
fragrance

i prefer this because its

.356 .598 -.174 .539 -.084
inovative advertisment

i prefer this because it give us

.364 .063 .523 -.264 -.245
good fressness

i prefer this because it is proper

.466 -.293 .601 .207 .178
lavel product

i prefer this because it is good

.493 -.391 .463 .289 -.279
leather capacity

i prefer this because its sale

.510 -.455 -.135 .381 -.156
value

i prefer this because of its

products are available varrious .523 -.314 -.497 -.021 -.195
colours/flavor

Extraction Method: Principal Component Analysis.5 components

extracted.



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In case of rotate component matrix I have chose the 5 component,

i prefer this because its reasonable price

i prefer this because it is easily available in market

i prefer this because its sale value
i prefer this because of its products are available varrious colours/flavor
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Frequency Percent V

Valid yes 102 100.0

 
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Cumulative
Frequency Percent Valid Percent Percent

Valid 2 2.0 2.0 2.0

dettol 24 23.5 23.5 25.5

lux 31 30.4 30.4 55.9

lifebouy 12 11.8 11.8 67.6

pears 13 12.7 12.7 80.4

dove 20 19.6 19.6 100.0

Total 102 100.0 100.0



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Cumulative
Frequency Percent Valid Percent Percent

Valid less than 1 year 27 26.5 27.0 27.0

2-5 49 48.0 49.0 76.0

more than 5 year 24 23.5 24.0 100.0

Total 100 98.0 100.0

Missing System 2 2.0

Total 102 100.0



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16% say satisfactory and 7% disagree

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Cumulative
Frequency Percent Valid Percent Percent

Valid strongly agree 38 37.3 38.0 38.0

agree 33 32.4 33.0 71.0

satisfactory 16 15.7 16.0 87.0

disagree 7 6.9 7.0 94.0

strongly disagree 6 5.9 6.0 100.0

Total 100 98.0 100.0

Missing System 2 2.0

Total 102 100.0


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Cumulative
Frequency Percent Valid Percent Percent

Valid pear 23 22.5 23.0 23.0

lifebouy 8 7.8 8.0 31.0

dettol 18 17.6 18.0 49.0

dove 31 30.4 31.0 80.0

lux 20 19.6 20.0 100.0

Total 100 98.0 100.0

Missing System 2 2.0

Total 102 100.0




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Cumulative
Frequency Percent Valid Percent Percent

Valid less than 20 24 23.5 24.0 24.0

20-25 68 66.7 68.0 92.0

25-30 4 3.9 4.0 96.0

30-35 2 2.0 2.0 98.0

above 35 2 2.0 2.0 100.0

Total 100 98.0 100.0

Missing System 2 2.0

Total 102 100.0


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Cumulative
Frequency Percent Valid Percent Percent

Valid 2 2.0 2.0 2.0

male 83 81.4 81.4 83.3

female 17 16.7 16.7 100.0

Total 102 100.0 100.0


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Cumulative
Frequency Percent Valid Percent Percent

Valid 2 2.0 2.0 2.0

student 64 62.7 62.7 64.7

serives 22 21.6 21.6 86.3

business 12 11.8 11.8 98.0

housewife 2 2.0 2.0 100.0

Total 102 100.0 100.0

 



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70% of respondent monthly income is rest then 15000 and 18% 15000- 25000 and 12% above
25000

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 Cumulative
Frequency Percent Valid Percent Percent

Valid less 15000 70 68.6 70.0 70.0

15000-20000 18 17.6 18.0 88.0

above 25000 12 11.8 12.0 100.0

Total 100 98.0 100.0

Missing System 2 2.0

Total 102 100.0



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Dear Mam/Sir,
 I am a student of MBA from Lovely Professional University, Phagwara. I am conducting a research on
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would like your cooperation for this activity, with assurance that all the information which you will provide is
relevant.

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