Escolar Documentos
Profissional Documentos
Cultura Documentos
c
c
c
-empirical study of consumer satisfaction towards soaps in Phagwara
c
1 ) to study consumer satisfaction to various soaps
2 ) to study the factor affecting the satisfaction level of consumer
c
c
There are two methods of data collection in a survey. These are basically divided in two main
types of methods.
1. It is the method of data collection in which the marketers collect the data very first time or we can say
that the collected data is fresh or first-hand data. We can collect primary data by: -
2. Directly by the customer.
3. By observation method.
c
c
-
The convenience sampling will be used to conduct the survey so that respondents will be chosen
according to the proximity and convenience of the researcher.
c
-
c-
The sampling frame for the research will be the all nearer to Phagwara
c
-
The data so collected will be analyzed and interpreted by the suitable data interpretation techniques like
correlation, chi-square and also through pie charts, bargraphs etc
. to make conclusions of the study.
c
-
H0- consumer satisfaction level of various soap is same
H !- consumer satisfaction level of various soap is not same
c
£ cc
c
df 78
Sig. .000
cc
The KMO measures the sampling adequacy which should be greater than 0.5 for a satisfactory factor analysis to
proceed. We have applied KMO and Bartlett¶s test to check the adequacy of data and defined KMO measure is.542 which
is more than standard value of KMO 0.5 hence data is adequate for my research.
Initial Extraction
c
c
INTERPERTATION: -
In during my research I have taken 100 respondents or sample size and analyzed the data according to sample size
analyzed the data. The 68.726% data is accurate in my research from 100%, but 32% data is lost. It is good sign because it
is above from standardizing value which is 60%.-65%
c
Component
1 2 3 4 5
i prefer this because its quality
is better than other brand .366 .660 .054 .220 .438
Frequency Percent V
cccc cc
c
@
c
cccc
Cumulative
Frequency Percent Valid Percent Percent
! "
!
Cumulative
Frequency Percent Valid Percent Percent
!
c
#
$
Cumulative
Frequency Percent Valid Percent Percent
"c c
%
cc
!c c
c
Cumulative
Frequency Percent Valid Percent Percent
&# !
! !
c
Cumulative
Frequency Percent Valid Percent Percent
c c
"
#
c c
Cumulative
Frequency Percent Valid Percent Percent
$$
&$$
$$ $
c c
Cumulative
Frequency Percent Valid Percent Percent
$
70% of respondent monthly income is rest then 15000 and 18% 15000- 25000 and 12% above
25000
0
m '()
$
*
*+*,
-
$
$
%./ 0
*'
* $*
2$
333333333333333333333333333333333333333333333333333333333333333333
*1
* !
$*4
!
m
cc
cc
c
cc
c
c
c
c
Ô
$
m
m '
(
*%
33333333*7333333333333333333333
$*%
$
3333333333333 *'33333333333*
3333333333333
*2
*1
*'
*'
!*8
&*1
"*9
Ô
m
(
m
,3333333333333333333333333333333333333
m 7
*1
* !$*!
m :
m 9$$
*%
*%$
m 4
-$
ccc
c cc