Assignment

of
CORPORATE
STRATEGY
on
company analysis
and
performance
of

HERO
HONDA
Submitted to: submitted by:
Mrs JASPREET KAUR sachin kumar bassi
614240830
BBA-VI(SEM)

Hero Honda

introduction

Today if one talks about Indian two-wheeler industry,

reference to Hero Honda Motors Limited is by default. It is
not only the market leader in the two wheeler segment in
India but also is the number one two wheeler company in
the world by volumes. The company’s name is synonymous
with fuel-efficient bikes and longevity. The company has a
presence in all bike segments viz. economy (CD 100SS, CD
Dawn) executive (Super Splendor, Splendor+) and premium
(Karizma, CBZ). Splendor is the most successful product of
the company and accounts for almost 50% of the company’s
turnover.

Background or overview of the company

Hero Honda is a two-decade-old story. It came into

existence as a joint venture agreement between the Munjal
family’s Hero Group and Honda Motor Company (HMC) of
Japan, each having 26% stake in the company. A ten year
agreement was first entered in the year 1984, whereby HMC
brought in technical expertise and Hero Honda brought in
local talent to manage all other functions including
marketing, finance, and human resources. The agreement
was once again renewed in 2004 and has been extended till
2014.

Hero Honda: A SWOT analysis

The Indian two wheeler industry has seen a paradigm shift

from being a regime of regulation and tight control in the
1980s to a more liberalised and a competitive present day
era. After missing out on the initial boom in two wheeler
segment during the period of 1993-1996, Hero Honda has
emerged as a world leader. The gap between motorcycles
sold by Hero Honda and its closest rival is approximately 1
m units (23% of industry size). One of the reasons for the
tremendous performance of Hero Honda is the significant
increase of share of motorcycles in the two-wheeler
segment, from 42% in FY99 to 77% in FY04. No doubt, that
the shift in preference of Indian populace from scooters and
mopeds towards motorcycles has facilitated the growth of
Hero Honda. However its performance vis-à-vis industry
indicates that the performance of Hero Honda was better
than the industry peers, barring two years. In the seven-
year period ending FY04, it has achieved a CAGR of 30% in
two-wheeler volumes against 11% of the industry. The
following reports, available for Hero Honda Motors Limited,
are typical of the content provided on all companies covered
in CorporateInformation.com

Objectives of hero Honda

• To be one of the leader companies not in the India but

also in the world .
• To give the maximum satisfaction to the customer in
the context of the services as well as in the context of
the product .
• We believe that one of the most important drivers of
growth and success for any organization is its people.
At Bharti Airtel, our ‘Mantra’ for employee delight
focuses on 5 Ps – People, Pride, Passion, Processes and
Performance.
• hero honda follows an “open door policy” to approach
the management, which helps resolve issues with
mutual agreements
• Tie-ups with leading health service organizations enable
our employees to undertake periodical health check-
ups depending upon their age.
• The mechanisms like Performance Management System
(PMS) and Talent Management Process (TMP) are the
key sources of identifying the training needs of the
employees and check to competency levels for
promotion.

Our Mission
 “Perfection in Power”
 To be amongst most trusted power utility company of
 the country by providing environment friendly power on
 most cost effective basis, ensuring prosperity for its
 stakeholders and growth with
 human face.”

Our Vision
 To ensure most cost effective power for sustained
growth of India.
 To provide clean and green power for secured future of
countrymen.
 To retain leadership position of the organisation in
Hydro Power generation, while working with
 dedication and innovation in every project we
undertake.
 To maintain continuous pursuit for cost effectiveness,
enhanced productivity for ensuring financial health
 of the organization, to take care of stakeholders’
aspirations continuously.
 To be a technology driven, transparent organization,
ensuring dignity and respect for its team members.
 To inculcate value system all cross the organization for
ensuring trustworthy relationship with its
 constitutent associates & stakeholders.
 To continuously upgrade & update knowledge & skill set
of its human resources.
 To be socially responsible through community
development by leveraging resources and knowledge
base.
 To achieve excellence in every activity we undertake.
BIBLOGRAPHY

1. WWW.GOOGLE .COM/ HERO HONDA /SWOTANALYSIS

OF THE COMPANY
2. WWW.WIKIPEDIA .COM / HERO COMPANY VISSION

AND MISSION / MISSION OF CORPORATE WORLD OF

HERO HONDA
3. WWW.LIVESEARCH.COM / VALUES OF HERO GROUP OF

COMPANY
4. WWW.ASK .COM / OBJECTIVES RELATED TO THE

CORPORATE SECTOR IN HERO HONDA