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Manual of Environmental
Etiquette 2.0
NEW IDEAS ON HOT TO REACT GRACEFULLY TO GLOBAL
WARMING AND OTHER CURRENT CHALENGES
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I n n o v a t i o n i n e n v i r o n m e n t, c u l t u r e , s o c i e t y a n d e c o n o m y. www.planetasustentavel.com.br
 fabio colombini
The Movement
PLANETA SUSTENTÁVEL is a communications movement that promotes
the discussion of innovative ideas in the areas of the environment, urban
issues, public policy and corporate responsibility. There are 36 widely cir-
culating Editora Abril magazines and their respective sites participating.
The movement is responsible for organizing events and publishing ma- Manual Outline
Tips are organized into 5 chapters:
terial, such as this MANUAL OF ENVIRONMENTAL ETIQUETTE 2.0, which
brings you tips on how to incorporate sustainability into your daily routine. Sustainable Water Conscientious Consumption
The site, www.planetasustentavel.com.br receives more than 200 thousand Energy Recycling
visitors surfing the net who are interested in the 3.5 thousand articles,
Neighbor
In each of the chapters Citizenship
interviews, book reviews and videos, lesson plans and interactive media there is a specific tip for
collected and/or generated by the movement. PLANETA SUSTENTÁVEL is mobilizing communities toward The ideas in this booklet aim to orient and inspire
now entering its third year. Supported by six partnering companies and a sustainability, whether in conscientious consumption in order to save the
a condominium, a village or
group of advisors, our objective is to bring the discussion of sustainability shanty town, or simply on the planet’s natural resources, and help create a new
to the general public. The future is now. street where you live. way of living that reduces the negative impact on
Matthew Shirts us and future generations.

Effort vs Impact
The rating seen below each tip indicates a relation-
MANUAL OF ENVIRONMENTAL ETIQUETTE 2.0 is a publication of the PLANETA SUSTENTÁVEL
Movement and Editora Abril Publishing House. Collaborators in this edition: Text—Caco de Paula, ship between the energy exerted (effort) of putting
Matthew Shirts, Afonso Capelas Jr. e Mônica Pileggi. Art—Mondo Yumi. Photos—Cacá Bratke and Fabio these ideas into practice and the beneficial impact
Colombini. Production—Mario Mantovanni. Copyediting—Marta Magnani. Site—Mônica Nunes, Thays More Ideas on the Site that the effort brings. It is a well intentioned, non-
Prado, Débora Spitzcovsky, Tiago Yonamine and Marcio Sartorello. We’d like to thank the following
for their participation—Carlos Nobre, Hélio Mattar, Ladislau Dowbor, Marcelo Morgado and the other Learn more tips and how to put scientific evaluation.
advisors of PLANETA SUSTENTÁVEL. them into practice on EFFORT
www.planetasustentavel.com.br/manual Impact

Orders from the King (Former Portuguese Laws Compiled

The development in Codes): Laws organized by Don Manuel I dedicate chapters PAU-BRAZIL (BRAZILWOOD) STATUTE: A WATERSHED A SERIES OF CHARTERS CONSOLIDATE NEW
of Environmental for the preservation of natural resources, like the
criminalization of cutting down fruit trees.
IN FOREST POLICY. IT IS THE FIRST LAW OF USE
AND PRESERVATION OF THE ATLANTIC RAINFOREST.
ENVIRONMENTAL LAWS. THE “CONSERVATIONIST JUDGES”
APPLY THE PENALTIES OUTLINED IN THE LAW.
Policy in Brazil
1514 1605 1797
Water
ALMOST 20% OF THE PLANET’S POPULATION (MORE THAN
1 BILLION PEOPLE) DO NOT HAVE ACCESS TO POTABLE WATER.

CHECKING FOR LEAKS IN THE HOUSE IS EASY. Turn

off all of the faucets, stop consumption and check to see if
the hydrometer still spins. If it does, you are wasting water
and money.
EFFORT
Impact

A GOOD WAY TO SAVE WATER IS THE USE OF AER-

ATORS, wire mesh installed in faucets and even shower-
heads. They add air, and a more intense flow, while reduc-
ing water consumption.
EFFORT
Impact

TOILET BOWLS WITH AN THRO WING OUT O LD

ATTACHED BOX use 6 li-
ters of water per flush,
instead of the more than
20 liters used in the con-
ventional wall valves.
Modern models even
have a double switch for
Brushing your teeth,
3 and 6 liters, which can
shaving, lathering be added according to
the dishes with the necessity.
faucet on, is a pure
waste of clean water. EFFORT
Impact
EFFORT
Impact
The water that comes out of the washing
machine can be reused to clean the floor.
PAINT, varnish, insecti-
cides and other chemi-
cal products in the toi-
let bowl or in the drain
contaminates water and
doubles the work of sani-
tation companies. If you
Sustaina
Neighbo ble
have leftovers, donate
t h e m . C i g a r e t t e b u t t s, Did you know that
condoms and tampons
rhood watering the garden and
Installi
ng
can clog plumbing. gauges m individual water plants in the morning
oti
of water uvates reduction
in buildin se. Investing or evening prevents the
EFFORT a green nei g cisterns is also water from evaporating?
ghborh
Impact
which can ood practice, And that on colder days
lower ever even
yon you can water every
water bill. e´s
other day without drying
EFFORT out the plants?
Impact

In Rio de Janeiro the Royal Botanical Garden EMANCIPATION IS GIVEN TO A DECREE PROHIBITING THE AREA OF DEFORESTED LAND IN OVER THREE
By recommendations of José Bonifácio, is created by Dom João VI. Pioneer of its time, SLAVES WHO DENOUNCE THE LOGGING IN THE CARIOCAN CENTURIES OF MONARCHY IS LESS THAN 30 THOUSAND
the first instructions for reforestation the conservation area spans 2.5 thousand SMUGGLING OF THE NATIVE AREA OF RIO WHERE THERE ARE SQUARE KM”. TODAY, IN THE AMAZON ALONE, MORE
of the Brazilian coast are elaborated. hectares. Today there are just 137 hectares left. WOOD, PAU-BRASIL. NASCENT SPRINGS IS SIGNED. IS DEFORESTED IN THE SPAN OF MERELY 3 YEARS.

1802 1808 1809 1817 1830

Electric Energy
ALMOST 87% OF THE ENERGY PRODUCED IN BRAZIL COMES THREE
FROM HYDROELECTRIC PLANTS — CLEAN BUT LIMITED SOURCES. useful tips
for saving
energy with
IT SEEMS INCREDIBLE, but occasionally cleaning light the washing
bulbs in the house can help save energy. machine:
EFFORT
Opening the Impact
refrigerator,
trying to
decide what Gather a reasonable
to eat wastes MANY PEOPLE USE MI- SOLAR CHARGERS ARE quantity of clothes
energy CROWAVE OVENS as a A L READY AVAI L AB L E to wash together (this
c l o c k i n t h e k i t c h e n, for portable electronic is also recommended
leaving the machine on equipment. They are a for ironing), instead
day and night even with- little more expensive, of a few items
out using it. This small but guarantee free, at a time
negligence contributes clean energy for cellu-
significantly to the in- lar phones, MP3, MP4
crease in consumption and digital cameras for
of electricity. years and years. Wash clothes
in cold water
EFFORT EFFORT to save 90%
Impact Impact of the energy

IN THE PLEASURABLE LATE NIGHT READING HOURS

using a reading lamp is an elegant and intelligent “Pre-wash”
choice. Aside from creating a cozy and romantic is synonymous
EFFORT atmosphere, a reading lamp makes using the more with energy waste. Sustaina
Neighbo ble
Impact
powerful lighting unnecessary. It’s sufficient to
merely soak dirty rhood
Solar ener
EFFORT clothes in detergent g
shower w y panels for heatin
at g
THE MORE HIGH TECH NOVELTIES YOUR REFERIGERATOR HAS, Impact before turning on increasinger are becoming
ly
the more energy is consumed; so opt for simple. You’ll also save the washing machine Discuss th cost viable.
e
of installa possibility
money avoiding the ”fancier” models. ti
your neighon with
EFFORT bors.
Impact

MINISTER ALMEIDA TORRRES PROPOSES A SERIES DON PEDRO II CREATES THE TIJUCA AND PAINEIRAS FOREST THE FIRST FOREST RESEREVE THE BRAZILIAN FORESTRY THE FIRST CONSERVATION ENTITY
OF LAND DISAPPROPRIATIONS AND TREE PLANTING IN THE AREAS DEFORESTED FOR COFFEE PLANTATIONS IS CREATED IN THE FORMER LAND CLAIMS WAR SERVICE IS CREATED OF BRAZIL IS INAUGURATED –
TO SAVE THE FORESTS OF RIO DE JANEIRO. —CURRENTLY KNOWN AS THE NATIONAL PARK OF TIJUCA. TERRITORY OF ACRE. (OR WAR OF THE BALD) —THE CURRENT IBAMA THE ITATIAIA NATIONAL PARK

1844 1861 1911 1912 a 1916 1921 1937

Citizenship
e
BEING A GOOD CITIZEN MEANS TANKING PART IN THE inabl
Susta rhood
DECISIONS THAT MAKE LIFE BETTER FOR EVERYONE. bo
neigh e constructioens
th om
raging ps in h e
Encou elchair ram , to facilitat
of whe er buildingse who use
h s
WE HAVE THE RIGHT AND THE RESPONSIBILITY WALKING YOUR CHILDREN TO SCHOOL and otcess for tho act of
TO DENOUNCE ABUSES against the environment, is healthy. It encourages your child to
ac
h e m , is an respect
t nd
ship a .
such as toxic dumping in rivers, deforestation, and walk and pay closer attention to where citizenr differences
fo
the mistreatment of animals. Holding our elected he or she lives. If it is not possible to
officials responsible is also part of our citizenship. walk, carpool with other members of the
school community.
EFFORT
Impact EFFORT
Impact

L EAVING Y O UR C AR IN THE Frequenting parks

GARAGE CAN BE EVEN MORE and outdoor areas
COMFORTABLE THAN YOU IMAG- Those who like the company of is more than simply
INE. Using public transportation house pets can adopt instead relaxing. It also helps
outside of rush hours makes finding of spending money at the pet shop. strengthen important
a seat easy and affords you the time This attitude helps remove a cat or ties to nature and the
to read the newspaper or enjoy a dog from the street, preventing community in the public
good book. illnesses such as rabies. spaces of your neighbor-
hood and city. Bringing
EFFORT your children on these
Impact outings—on foot or by
bike—is a good way to
make them also begin
AN ECOLOGICAL SIDEWALK has to enjoy nature and
grass or flower beds and even trees, the place where
rather than predominately cement. they live.
This makes for a pleasing visual
landscape, helps to absorb rainwater
and contributes to a higher quality
of life in the city.

EFFORT EFFORT
Impact Impact

OIKOS, ONE OF THE FIRST BRAZILIAN CHICO MENDES, THE RUBBERTAPPER LEADER
THE FIRST LIST OF THE FEDERAL GOVERNMENT’S SPECIAL NGO’S DEVOTED TO ENVIRONMENTAL THE ATLANTIC RAINFOREST IS REDUCED BY 1 THE SOS MATA AND MILITANT OF THE XAPURI LABOR UNION
ENDANGERED SPECIES SECRETARY OF THE ENVIRONMENT IS CREATED IMPACT WITH MOBILIZATION OF PEOPLE MILLION HECTARES IN THE REGION BETWEEN ATLÂNTICA FOUNDATION IN ACRE, WHO DEFENDED THE CREATION OF
(135) IS PUBLISHED. LINKED TO THE MINISTRY OF THE INTERIOR. AND ACTIONS, IS CREATED. SÃO PAULO AND SANTA CATARINA. IS CREATED. EXTRACTIVIST RESERVES IN THE AMAZON, DIES.

1960’s 1973 1982 1985 a 1995 1986 1988

Conscientious
Consumption
BALANCING PERSONAL SATISFACTION WITH SUSTAINABILITY
OF THE PLANET. SIMPLY PUT, NOT BUYING MORE THAN NEEDED.
FAVORING NATURAL
CLEANING PRODUCTS
is a good alternative to
bringing home so many
chemical substances. See
our site for simple recipes
for detergents, disinfec-
tants and even natural
flee prevention.
Sustain
a
neighbo ble
rhood
You can
country ribring a little of th
by creatinght into your home
g e
gardens acommunal herb
C ARRYING A DIS - in your n n d o rc h ards
ei
POSABLE BOTTLE of They are ghborhood.
healthier
water has become syn- and econ
omical.
onymous with a healthy
lifestyle. But it guarantees
the health of the environ-
ment as well if the bottle
is durable. That way they
are used over and over.

EFFORT EFFORT
Impact Impact

ACQUIRING GOOD QUALITY PRODUCTS, which

are durable and useful, aids in reducing the quantity of
trifles around your house, which quickly become junk.

C O NSUMER P O WER
IS L IMIT L ESS . C o n -
tacting the company
that manufactured an
Tea bags can be replaced unsatisfactory purchase
by sieves. Even less garbage item forces it to rethink
goes into the trash can its methods of produc-
if the herbs are discarded tion so that they are more
as a natural fertilizer. efficient and encourages
sustainable practices.
EFFORT
Impact
EFFORT
Impact
EFFORT
Impact
Read package labels
to really get to know
SPEND AT LEAST ONE what you are bringing
DAY A WEEK without home. And be careful
setting foot inside a store with the fine print.
to wean yourself from In general, the fine print
compulsive buying. If you is the most important info
MUST enter, refuse the on packaging, but the
plastic bag that comes very thing the companies
with the purchase. don’t want the consumer
to know.
EFFORT
Impact

Em uma ação para conter o desmatamento THE NATIONAL SYSTEM OF CONSERVATION

WORLDnaCONFERENCE
Amazônia Legal, o governo
ON THE divulgaAND
ENVIRONMENT o Plano
DEVELOPMENT THE FIRST LAW OF ENVIRONMENTAL UNITS IS APPROVED. IT ESTABLISHES NORMS SENATOR MARINA SILVA THE INPE ANNOUNCES THE INCREASE
de Combate
ECO 92 IS ORGANIZED ao Desmatamento.
BY THE UNITED NATIONS IN RIO DE JANEIRO CRIMES IS PROMULGATED IN THE AND CRITERIA FOR THE CONSERVATION BECOMES MINISTER OF OF 40% OF DEFORESTATION OF THE BRAZILIAN
AND PREVIEWS NEW COMMITMENTS AND GOALS. REPUBLICAN ERA. UNITS OF THE COUNTRY. THE ENVIRONMENT. AMAZON BETWEEN 2001 AND 2002.

1992 1999 2000 2003 2003

Conscientious Consumption
MANY PEOPLE LIVING IN BIG CITIES THINK
THAT THE PROBLEM OF THE AMAZON has
nothing to do with them—a totally false no-
tion. Ultimately, 85% of the wood taken from
the forest is used right here, in Brazil, espe-
cially in the south and southeast regions.
For this reason, verifying the manufacturing
Recycling
procedures of all and any products made of
wood is a powerful way to interrupt the vi- A third of the domestic garbage in Brazil is
cious cycle of forest clear cutting. Products composed of packaging that could be recycled.
with FSC certified labels on packaging, helps
you to choose the socio-environmentally
correct products, which you can bring home
with a good conscience.

EFFORT Few people are aware, but recycling tires is

Impact the law in Brazil. There are many accredited
recycling companies in Brazil that collect
used tires. Many products are created with
recycled rubber: asphalt, sound proofing, If the product
Could we survive without all of this, car seat filling and synthetic floors. Even that you purchased
just as our grandparents did? the steel found in tires is reusable. has this symbol,
then it is recyclable.
Individual packaging for catsup, mustard, mayonnaise, sugar, EFFORT It behooves you
and artificial sweetener, Styrofoam trays and plastic film to Impact to find a way to
package fruit, meat and frozen foods, disposable plastic bags, send this packaging
paper towels, aluminum paper, plastic cups and utensils, napkins, on its way within
tissues, paper filters… All of these become trash in a few this cycle of reuse.
minutes and contaminate the environment for hundreds
of years to come. Think about it! EFFORT
Impact
EFFORT
Impact

DISPOSABLE DIAPERS ARE PLASTIC PRODUCTS, gels,

together with millions of other industrialized products,
and take more than 300 years to decompose in the
environment. Before learning to use the bathroom, a
child uses thousands of them. It is not for naught that
disposable diapers are the third most frequently found
item in trash cans. The best thing is not to use them at all,
or at least use them in moderation, alternating with cloth
diapers when the baby is at home.
EFFORT
Impact

IN AN EFFORT TO CONTAIN DEFORESTATION THE CHICO MENDES INSTITUTE FOR CONSERVATION MARINA SILVA RESIGNS FROM THE THE ENVIRONMENTAL MINISTRY IN DECEMBER, BRAZIL WILL
IN THE AMAZON, THE GOVERNMENT ANNOUNCES AND BIODIVERSITY, WHOSE OBJECTIVE IS TO ADMINISTRATE ENVIRONMENTAL MINISTRY AND ANNOUNCES THE NATIONAL PARTICIPATE IN THE COP 15,
A PLAN TO COMBAT DEFORESTATION. THE FEDERAL CONSERVATION SITES, IS CREATED. CARLOS MINC TAKES OVER. CLIMATE CHANGE PLAN. IN COPPENHAGEN.

2004 2007 MAY 13, 2008 2008 2009

Recycling
When throwing away
What do the symbols mean? trash, collect all of
the recyclable packaging
Approved by the Brazilian Association for Packaging and the ABNT norms, to help the garbage
these symbols are on all the products you consume. However, many times, collectors and the
they confuse consumers rather than clarify information. So, here are some recyclers. Pouring out
explanations. Take note! leftovers also helps
immensely.
Symbols identifying recyclable products
Plastic packaging symbols.

Symbols indicating products that have been recycled

—the percentage value indicates the content recycled

65%

65%

65%

1 = poli (polyethylene tereftlato)

Recyclable Recyclable Recyclable 2 = high density polyethylene
Aluminum Steel Long Life 3 = poli (chloroethylene)
4 = low density polyethylene
5 = polypropylene
6 = polyesthirene
7 = others
Sustain
a
Neighbo ble
rhood
In many
Recyclable Recyclable Communal trash establishm communities the
glass packaging (anti-littering) collecti ent of select tr
Many timon is a huge succesash
LIMI

es s.
oil used bthey collect kitchen
y th
T!

to make soe neighbors

ap
communa for
+2ºC +3ºC l
AY use.
OD ,8ºC 550 +
0 450
+T

ppm ppm
4º

7
C

pp 00
r

pp 00
ea

m
m
4
ce y
referen65

The more CO2 emission and Other Greenhouse gases in the atmosphere,
17

+5ºC
ppm0

850
ppm
29

the higher the temperature of the planet will be. With global warming,
Thermometer CO2-eq* scientists predict the emergence of devastating hurricanes, more flooding
*CO2-eq: also measures other greenhouse gases and aerosols and fires and higher incidence of disease. From the pre-industrial period
in parts per million. until now the Earth has heated up by 0.8ºC
 Recycling

THIS PUBLICATION IS NOT DISPOSABLE. YOU CAN RECYCLE IT

CIRCULATING THE IDEAS PROPOSED IN IT AMONG YOUR FRIENDS
(AND ENEMIES ALIKE!), PARENTS, NEIGHBORS AND EVEN POLITITIANS.

CLEANING UP AFTER DOGS and then throwing the

EFFORT
“package” on the sidewalk or street does not solve Impact
the problem. The right thing to do is dispose of the
dog mess in the trash can.

THE STREET WAS NOT MADE FOR THROWING PUTTING BAGS OUT FRONT just
GARBAGE, not even cigarette butts. Remains before the garbage collectors arrive
thrown on the ground go into the gutters, can helps to avoid the garbage from get-
clog city sewer systems, which causes flooding. If ting scattered over the sidewalk dur-
they make it to the run-off, rivers and springs they ing the day.
pollute the water.
EFFORT EFFORT
Impact Impact

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www.planetasustentavel.com.br/manual

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www.planetasustentavel.com.br/planosdeaula

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