MAGNA COLLEGE OF ENGINEERING

JDN EDUCATIONAL TRUST

Redhills – Tiruvallur High Road, Magaral, Chennai – 600 055.

ASSIGNMENT QUESTIONS

III MBA., II Sem.,

Jun'10 - Nov'10

BA9223 – MARKTING MANAGEMENT

Unit – I – Introduction

Part – A

1.1. Define Marketing? (Anna Univ –May/June 2006)

1.2. Define the core marketing concepts? (Anna Univ –May/June 2006)

1.3. What is Marketing mix? (Anna Univ –May/June 2006)

1.4. What are the four components of Marketing mix? (Anna Univ –May/June 2006)

1.5. What is Marketing concept?

1.6. Define Integrated Marketing?

1.7. What do you mean by social marketing concept?

1.8. What are the three major challenges faced by today’s business?

1.9. What are the task of Marketing?

1.10. What are the different forms of effective marketing/

1.11. What are the different types of entities marketers involved with?

1.12. Define the term market?

1.13. What do you mean by Mega market places?

1.14. What do you mean by Relationship marketing/

1.15. What are the five competing concepts of marketing?

1.16. Define Entrepreneurial marketing?

1.17. Define Intrepreneurial marketing?

1.18. Define Formulated marketing?

1.19. Mention the scope of marketing?

1.20. Define MIS/

1.21. Define Marketing Intelligence system?

1.22. What is Marketing Research?

1.23. What are the steps involved n the marketing research process?

1.24. What are the internal sources of Marketing research?

1.25. Expand MDSS?

1.26. What is MDSS?

1.27. Define market demand?

1.28. Define company demand/

1.29. What is sales quota?

1.30. What are the four components of MIS?

1.31. What are the characteristics of good marketing research?

1.32. What are the two types of demand?

1.33. Define trend?

1.34. What are the different types of marketing environment/

1.35. Differentiate selling from marketing?

1.36. What is the purpose of marketing Enviromental analysis?

1.37. What are the components of Environment to be covered in Environmental analysis?

1.38. What are the different types of mega/Macro environment?

1.39. What are the different types of mIcro environment/

1.40. What are the factors to be considered under economic environment?

1.41. What are the factors to be considered umder customer analysis?

1.42. What are the prospects and challenges of global marketing environment?

1.43. What is Product concept?(Anna Univ – May/June 2007)

1.44. What is a Global Environment? (Anna Univ – May/June 2007)

1.45. What are the factors affecting marketing environment? (Anna Univ –Nov/Dec 2007)

1.46. What is promotion mix? Mention promotion mix elements? (Anna Univ –Nov/Dec
2007)

1.47. What is marketing research? (Anna Univ –Nov/Dec 2007)

1.48. Expand MIS and MDSS? (Anna Univ –Nov/Dec 2007)

1.49. What are the five ingredients form the core marketing concept? (Anna Univ –Nov/Dec
2004)

1.50. What are the five major decisions when affirm thinks of entering into globalised
environment? (Anna Univ –Nov/Dec 2004)
1.51. List out the ingredients of promotion mix? (Anna Univ –Nov/Dec 2004)

1.52. What is Marketing mix concept? (Anna Univ –May/June 2006)

1.53. Write short notes on marketing environment? (Anna Univ –May/June 2006)

1.54. Define product? (Anna Univ –May/June 2006)

1.55. Differentiate consumer and customer? (Anna Univ –May/June 2006)

1.56. What are the types of marketing concept? (Anna Univ –May/June 2007)

1.57. How does Government policies affect marketing? (Anna Univ –May/June 2007)

1.58. What is product mix? (Anna Univ –May/June 2007)

1.59. Specify the components of promotion mix? (Anna Univ –May/June 2007)

1.60. Name few things that are sold to an organizational customers? (Anna Univ –May/June
2007)

1.61. Differentiate between selling and marketing? (Anna Univ –May/June 2006)

1.62. Illustrate the product hierarchy with an example? (Anna Univ –May/June 2006)

1.63. What is Demarketing? (Anna Univ –May/June 2006)

1.64. What do you mean by marketing process? (Anna Univ –May/June 2006)

1.65. What do you understand by the term Product mix? (Anna Univ –May/June 2006)

1.66. Define the conceptual framework of marketing?

PART –B

1.67. Discuss the core marketing concepts in detail?

1.68. Explain the components of Marketing Information System?

1.69. Explain the different types of marketing Environment in detail?

1.70. Discuss the challenges of marketing in the world of Globalsation?

1.71. Choose a company of your choice and explain how micro Environmental factors
affecting its operations/(Anna Univ –Nov/Dec 2007)

1.72. Discuss the role and importance of marketing department with other functional areas in
an organization? (Anna Univ –Nov/Dec 2007)

1.73. Explain Marketing concept and compare with selling concept. Give examples? (Anna
Univ –May/June 2006)

1.74. Discuss marketing Environment in todays competitive world/(Anna Univ –May/June

2006)

1.75. Why is it necessary for the marketer to study the marketing environment? What are the
economic variables taken into consideration? (Anna Univ –May/June 2006)

1.76. How does Information technology has impact on marketing? (Anna Univ –May/June
2006)

1.77. Explain the emerging trends and challenges faced by the marketers? (Anna Univ –
May/June 2006)

1.78. What is Marketing Environment? How can it be scanned ? Describe in detail? (Anna
Univ –May/June 2006)

1.79. Explain the Internal and External environmental factors influencing marketing? (Anna
Univ –May/June 2006)

1.80. How does marketing has inter related with other Functional areas? Explain? (Anna Univ
–May/June 2006)

1.81. Bring out the importance of marketing Environment? (Anna Univ –May/June 2006)

1.82. Explain briefly the steps in the marketing research process? (Anna Univ –May/June
2006)
1.83. Discuss the major challenges of performing marketing functions in a rapidly changing
global environment? (Anna Univ –May/June 2007)

1.84. Discuss the Interrelationship between marketing and other functional areas in designing
and delivering Total customer satisfaction? (Anna Univ –May/June 2007)

UNIT – II MARKETING STRATEGY

PART-A

1. What does marketing strategy accomplish?(170 in Ramaswamy and Namakumari )

2. What are the steps involved in marketing strategy formulation? (174 in
Ramaswamy and Namakumari )
3. Define Segmentation? (174 in Ramaswamy and Namakumari )
4. Define Targeting? (174 in Ramaswamy and Namakumari )
5. What is positioning? (175 in Ramaswamy and Namakumari )
6. Define Marketing mix? (178 in Ramaswamy and Namakumari )
7. What are the 4ps of Marketing mix? (178 in Ramaswamy and Namakumari )
8. What is product? (178 in Ramaswamy and Namakumari )
9. What is place? (178 in Ramaswamy and Namakumari )
10. Define price? (178 in Ramaswamy and Namakumari )
11. What is promotion? (178 in Ramaswamy and Namakumari )
12. Formulate the Marketing strategy statement for Reliance Industries India Ltd?
(183 in Ramaswamy and Namakumari )
13. Mention the two parts of Marketing process? (183 in Ramaswamy and
Namakumari )
14. Expand STP plus 4Ps of Marketing strategy? 183 in Ramaswamy and Namakumari
)
15. What are the key drivers of Marketing Strategy? (88 in Kotler )
16. Define Services?(428 in kotler)
17. What are the five categories of service Mix?(428-429 in kotler)
18. What are the characteristics of services?(429 in kotler)
19. What are the three types of marketing in service industries?(435 in kotler)
20. What are the three tasks /Strategies faced by service companies? (436 in kotler)
21. What are the 5 factors affecting service quality? (440 in kotler)
22. What is an Industry? (220 in kotler)
23. What are the characteristics of the competitors?(224 in kotler)
24. What are the four steps included in designing the competitive intelligence system?(
228 in kotler)
25. What are the Market leader strategies?(231 in kotler)
26. What are the Market challenger strategies?(240 in Kotler)
27. What are the Market Follower strategies?(244 in Kotler)
28. What are the Market Nicher strategies?(245 in Kotler)
29. What is the purpose of analyzing industry and competition?(205 in Ramaswamy
and Namakumari )
30. What are the aspects to be covered under industry analysis? (206 in Ramaswamy
and Namakumari )
31. What are the aspects to be covered under competition analysis? (206 in
Ramaswamy and Namakumari )
32. What are the special features of an industry? (207 in Ramaswamy and
Namakumari )
33. What are the forces shaping competition in an industry? (211 in Ramaswamy and
Namakumari )
34. What are the major factors affecting consumers decision?(161 in kotler)
35. Sketch down the model of consumer behavior? (161 in kotler)
36. What is social class? (161 in kotler)
37. Define Reference groups? (163 in kotler)
38. Define Life style? (163 in kotler)
39. What are the stages of Buying decision process? (178 in kotler)
40. What are the different types of buying behaviour?Mention the parameter used to
classify these types? (Anna Univ-Nov/Dec 2006)
41. Who is an industrial buyer? (Anna Univ-Nov/Dec 2006)
42. What is service marketing? (Anna Univ-Nov/Dec 2006)
43. What are the steps in consumer decision making? (Anna Univ-May/June 2006)
44. Explain the product mix? (Anna Univ-Nov/Dec 2006)
45. Specify the components of promotion mix? (Anna Univ-Nov/Dec 2006)
46. Mention the ways of studying war map among competitors? (Anna Univ-Nov/Dec
2006)
47. Define product? (Anna Univ-Nov/Dec 2006)
48. Define Impulse Buying? (Anna Univ-Nov/Dec 2006)
49. What are the peculiar features of services create challenges and opportunities to the
service marketers? (Anna Univ-Nov/Dec 2006)
50. What do you mean by cross-cultural analysis? (Anna Univ-Nov/Dec 2006)

PART-B

1. Explain the factors affecting Buyers behavoiur? (Anna Univ-Nov/Dec 2004)

2. How are service markets usually classified?Expalin? (Anna Univ-Nov/Dec 2004)
3. What are the factors that influence the buyer before purchase of a product? (Anna
Univ-Nov/Dec 2006)
4. Discuss the different Marketing strategies with suitable Indian examples? (Anna
Univ-Nov/Dec 2006)
5. Elaborate the purchase decision making process of a consumer? (Anna Univ-
Nov/Dec 2006)
6. Explain the decision making process in Industrial purchase? (Anna Univ-
Nov/Dec 2006)
7. What are the factors that determine customer satisfaction? Explain? (Anna Univ-
May/June 2006)
8. Discuss services marketing with particular reference to commercial banks? (Anna
Univ-May/June 2006)
9. Discuss the factors affecting the consumer buying behavior in context? (Anna
Univ-May/June 2006)
10. What are the distinctive characteristics of services as opposed to goods? Explain
the additional three marketing mix elements in services marketing? (Anna Univ-
May/June 2006)
11. Explain the steps involved in the marketing strategy formulation?
12. Explain the key drivers affecting the marketing strategy?
13. Explain the different form of services in detail?
14. Explain the characteristics of services?
15. What are the Marketing strategies adopted for service firms?
16. Explain the three tasks faced by the services companies?
17. Explain the major trends in the service marketing?
18. Explain the different classification of Industries?
19. Explain the steps involved in designing the Competitive Intelligence system?
20. Discuss the competitive strategies?
21. What are the major differences between products and services?(1018 in vaishnev
and gupta)
22. Describe the marketing mix for service industries? Also give the reasons for its
departure from the marketing mix of products?( 1023-1044 in vaishnev and
gupta)
23. Explain in brief kinds of services?
24. Explain the components of strategic Marketing mix? ( 1023-1044 in vaishnev
and gupta)
25. Explain the Importance of Industry-competition analysis?
26. Explain the factors to be covered while analyzing an industry?
27. Explain the factors to be covered while analyzing an industry?
28. Discuss the features of an Industry?
29. Explain the 5 forces shaping competition in an industry?
30. Explain the classification of Industries?(206 in Ramasamy and namakumari)
 31. Explain the emerging trends in an industry?

Unit – III MARKETING MIX DECISIONS

PART-A

3.1. What are the steps included in the product development process? (344 in kotler)

3.2. What are the five stages involved in the adoption process?(355 in kotler0

3.3. What are the factors affecting adoption process(358 in kotler)

3.4. Define product? (374 in Ramasamy and Namkumari)

3.5. What are the different types of product?(374 in Ramasamy and Namkumari)

3.6. What are the main tasks in product management?(377 in Ramasamy and
Namakumari0

3.7. What are the components of a product?( 379 in Ramasamy and Namakumari)

3.8. Define PLc?(395 in Ramasamy and Namakumari)

3.9. What are the four distinct stages in PLC? (395 in Ramasamy and Namakumari)

3.10. How PLC concept helps marketing?( (398 in Ramasamy and Namakumari)

3.11. What are the three levles in which PLC operates? (400 in Ramasamy and
Namakumari)

3.12. Why do firms introduce New products?(468 in Ramasamy and Namakumari)

3.13. What are the stages in New product development?( 470 in Ramasamy and
Namakumari)

3.14. What are the different methods under market test?478 in Ramasamy and
Namakumari)
3.15. What are the two strategis involved in new product pricing? (480 in Ramasamy
and Namakumari)

3.16. Define AIDA? (481 in Ramasamy and Namakumari)

3.17. What are the different types of product?( 374 in Ramasamy and Namakumari)

3.18. What are the main tasks in product development?( 377 in Ramasamy and
Namakumari)

3.19. What are the components of a product personality?( 379 in Ramasamy and
Namakumari)

3.20. What is market segmenting?(256 in kotler)

3.21. What is niche marketing?( 257 in kotler)

3.22. What are the different patterns oof market segmentation? (262 in kotler)

3.23. What are the three step procedure in Market segmentation?(262 in kotler)

3.24. What are the bases for consumer market ?( 263 in kotler)

3.25. What are the bases for consumer market ?( 272 in kotlaer)

3.26. What are the five patterns of Market targeting?( 274 in kotler)

3.27. What is megamarketing?( 278 in kotler)

3.28. What are the three activites involved in target marketing?( ( 279 in kotler))

3.29. What are the four levels of markets? ( 279 in kotler)

3.30. What are the two bases for segmenting consumer markets?( 279 in kotler)

3.31. Define niche?( 279 in kotler)

3.32. What re the characteristics of market segments? ( 278 in kotler)

3.33. What are the three step process in differentiation? (286 in kotler)
3.34. What is Differentiation? (287 in kotler)

3.35. What are the types of industry?(287 in kotler)

3.36. What are the various differnetaition variables? ( 288 in kotler)

3.37. What are the variables involved in differentiating a product? ( 288in kotler)

3.38. What are the variables involved in differentiating a service? ( 288in kotler)

3.39. What are the variables involved in differentiating a personnel? ( 288in kotler)

3.40. What are the variables involved in differentiating a channel? ( 288in kotler)

3.41. What are the variables involved in differentiating a image? ( 288in kotler)

3.42. What are the different criteria under which difference can be satisfied?( 298in
kotler)

3.43. Define positioning?( 298 in kotler)

3.44. What are the different types of positioning errors?( 300 in kotler)

3.45. What are the different positioning strategies? (302 in kotler)

3.46. What is the concept of product life cycle?(303 in kotler)

3.47. What are the four stages in product life cycle? (304 in kotler)

3.48. In what ways product concept can be used?( 304 in kotler)

3.49. What are the various strategies involved in the Introduction stages of PLC?(316 in
kotler)

3.50. What are the various strategies involved in the Growth stages of PLC?(316 in
kotler)

3.51. What are the various strategies involved in the Maturity stages of PLC?(316 in
kotler)
3.52. What are the various strategies involved in the Decline stages of PLC?(316 in
kotler)

3.53. What are the characteristics of Introduction stage?(316 in kotler)

3.54. What are the characteristics of Growth stage?(316 in kotler)

3.55. What are the characteristics of Maturity stage?(316 in kotler)

3.56. What are the characteristics of Decline stage?(316 in kotler)

3.57. What are the Objectives of Introduction stage?(316 in kotler)

3.58. What are the Objetcives of Growth stage?(316 in kotler)

3.59. What are the objectives of Maturity stage?(316 in kotler)

3.60. What are the objectives of Decline stage?(316 in kotler)

3.61. What are the stages of market evolution?( 317 in kotler)

3.62. What are the five dimensions in which product can be differentiated? (320 in
kotler)

3.63. What are the various patterns of PLC? (320 in kotler)

3.64. What is marketing channel?( 490 in kotler)

3.65. What are the functions of marketing channels?(491 in kotler + 507 Ramasamy
and Namakumari))

3.66. What are the five types of marketing flow?(492 in kotlr)

3.67. What are the different types of Marketing channel?(492 in kotler)

3.68. What are the types of outputs produced by marketing channels?(494 in kotlr)
3.69. What are the different steps involved in designing a channel system?(494 in kotler
+ 511 in Ramasamy and Namakumari)

3.70. What are the different steps in channel management?(499 in kotler)

3.71. What are the three important trends in marketing channels?(514 in kotler)

3.72. What are the different types of conflict?(508 in kotler)

3.73. What are the legal and ethical issues in channel relations/(513 in kotler)

3.74. What are the two components of Dsitribuiton? (505 in Ramasamy and
Namakumari)

3.75. What are the types of distribution flows?(505 in Ramasamy and Namakumari)

3.76. What are the types of Marketing ntermediaries ( 509 in Ramasamy and
Namakumari)

3.77. Whata re the objectives of chanels?(512 in Ramasamy and Namakumari)

3.78. Define advertising?(578 in k)

3.79. What are the different types in which advertising objectives can be classified?
( 578 in k)

3.80. What are the 5 Ms of Adverising?(579 in 578 in k)

3.81. What are the factors to be considered in setting advertising budget?(580 in 578 in
k)

3.82. What are the 4 steps to develop a creative strategy?( 581 in 578 ink)

3.83. What are the steps in deciding the media? 9586 in 578 in k)

3.84. What is Media selection?(586 in 578 in k)

3.85. Define Reach?(586 in k)

3.86. Define Frequency ?( 586 in k)

3.87. Define Impact ?( 586 in k)

3.88. What are the different types of Medium?( 588 in k)

3.89. How will you evaluate the advertising effectiveness?(594 in k)

3.90. What are the formula for measuring sales impact of a dvertising?( 596 in k)

3.91. Define sales promotion/(597 in k)

3.92. What are the Major decisions in sales promotion?( 599 in k)

3.93. What are the different types of consumer – promotion tools? ( 601 in k)

3.94. What are the different types of trade – promotion tools? ( 602 in k)

3.95. What are the different types of Business- and- sales-force tools? ( 603 in k)

3.96. What is Public relations?(605 in k)

3.97. What are the functions performed by public relation? (606 in k)

3.98. Expand MPR?( (606 in k)

3.99. What are the Major decisions in Marketing PR?(608 in k)

3.100. Define value ?(633 in Ramasamy and Namakumari)

3.101. What are the factors influencing pricing?( 633 in Ramasamy and Namakumari)

3.102. What are the objectives of pricing?(635 in Ramasamy and Namakumari)

3.103. What are the broad categories of pricing methods?(635 in Ramasamy and
Namakumari)

3.104. What are the different approaches in cost-based pricing?(635 in Ramasamy and
Namakumari)

3.105. What are the different approaches in Demand based pricing?(635 in Ramasamy
and Namakumari)
3.106. What are the different approaches in competiton - oriented pricing?(640 in
Ramasamy and Namakumari)

3.107. What are the different approaches in cost-based pricing?(635 in Ramasamy and
Namakumari)

3.108. What are the steps involved in pricing procedure?(647 in Ramasamy and
Namakumari)

3.109. What is product mix?(Anna Univ – May/June 2007)

3.110. What are the steps in the planning and development of a new product.?(Anna
Univ-Nov/Dec 2004)

3.111. Define product?(Anna Univ- May/June 2006)

3.112. What is meant by market segmentation?(Anna Univ – May/June 2006)

3.113. Define Advertising/(Anna univ- May/June 2006)

3.114. Expalin Market space?( (Anna univ- May/June 2006)

3.115. What is promoption mix?Mention promotion mix elements?( (Anna univ-

May/June 2006)

3.116. Define Introduction stages of PLC?( (Anna univ- May/June 2006)

3.117. What are the soci-econmic factors in segmentation?( (Anna univ- May/June 2006)

3.118. Illustrate the product hierarchy with an Example?( (Anna univ- May/June 2006)

3.119. What is Demarketing?( (Anna univ- May/June 2006)

3.120. Explain the concept of Repositioning?( (Anna univ- May/June 2006)

3.121. When is penetration pricing a good option?( (Anna univ- May/June 2006)
 PART-B

3.122. Explain the steps involved in the new product development decision process?
(335 in kotler)

3.123. Explain the steps involved in the adoption process?(335 in kotler)

3.124. What challenges does a company face in developing new products?(330 in

Kotler)

3.125. What organizational structures are used to manage new product development?
(331 in kotler)

3.126. What are the main stages in developing new products, and how can they be
managed better?(335 in kotler)

3.127. What factors affect the rate of diffusion and consumer adoption of newly
launched product?(355 in kotler)

3.128. Explain the concept of PLC?(395 in Ramasamy and Namakumari)

3.129. What marketing strategies are appropriate at each stage of the PLC?(303 in
Kotler)

3.130. How can a company identify the segments that make up a makte?(256 in kotler)

3.131. What criteria can a company use to choose the most attractive target markets?
(263 in kotler)

3.132. Explain the levels and patterns of market segmentation?(256 in kotler)

3.133. Explain the market segmenting procedure?(262 in kotler)

3.134. Explain the five patterns of target market selection?(274 in kotler)

3.135. What are the major differentiating attributes available to the firms?(289 in kotler)
3.136. How can the firm choose and communicate an effective positioning in the
market?

3.137. What marketing strategies are appropriate at each stage of the markets evolution?
(317 in kotler)

3.138. Explain the five dimensions of Product differentiation?(289 in kotler)

3.139. Explain the stages in market evolution?(317 in kotler)

3.140. What work is performed by the marketing channels?(490 in kotler)

3.141. What desicion do companies face in designing, managing, evaluating, and

modifying their channels?

3.142. What trends are taking place in channel dynamics?

3.143. How can channel conflict can be managed?

Unit – III – MARKETING MIX DESICIONS

Part-A

3.144. What are the steps involved in the new product development\process?(335 in
kotler)

3.145. What are the steps involved in the adoption process?(335 in kotler)

3.146. Define consumer adoption process?(358 in kotler)

3.147. What are the factors affecting consumer adoption process?(358 in kotler)

3.148. What is a product?(377 in Ramasamy and Namakumari) )

3.149. What are its components/(379 in Ramasamy and Namakumari) )

3.150. What are the different levels of product?(374 in Ramasamy and Namakumari)

3.151. Mention the main tasks in product management? (377 in Ramasamy and
Namakumari) )
3.152. Define product mix? (383 in Ramasamy and Namakumari) )

3.153. Define product line? (383 in Ramasamy and Namakumari) )

3.154. Expand SKU? (383 in Ramasamy and Namakumari) )

3.155. Define product life cycle? (395 in Ramasamy and Namakumari) )

3.156. What are the four different stages in PLC? (396 in Ramasamy and Namakumari) )

3.157. How PLC concept helps marketing ? (398 in Ramasamy and Namakumari) )

3.158. What are three different levels in which PLC operates? (400 in Ramasamy and
Namakumari) )

3.159. Why do firms introduce new products?(468 in vaishnev and Gupta)

3.160. What are the different stages in New product development? (470 in vaishnev and
Gupta)

3.161. What are the different methods available inMarket test?(478 in vaishnev and
Gupta)

3.162. Expand AIDA?( (481 in vaishnev and Gupta)

3.163. What do you mean by Market segmentation/(256 in kotler) (Anna univ- May/June
2006)

3.164. What do Market segments consisits of? (256 in kotler)

3.165. Define Niche Marketing? (257 in kotler)

3.166. What are the different patterns of Market segmentation? (261 in kotler)

3.167. What are the three steps involved in Market segmentation?(262 in Kotler)

3.168. What are the bases for segmenting consumer markets? (263 in kotler)

3.169. What are the bases for segmenting Business markets? (273 in kotler)
3.170. What are the five patterns of target market selection?(274 in Kotler)

3.171. What are the three different activites target marketing involves?(279 in kotler)

3.172. What Is megamarketing?(278 in kotler)

3.173. What are the two bases for segmenting consumer markets?(279 in kotler)

3.174. What are the major segmentation variables for onsumer markets?( (279 in kotler)

3.175. Define Differentiation?(287 in kotler)

3.176. What are the basic Differentaition variables?(287 in kotler)

3.177. Define positioning/(298 in kotler)

3.178. What are the different positioning strategies?(302 in kotler)

3.179. Define the concept of product life cycle?(303 in kotler)

3.180. What are the four stages in the product life cycle?(304 in kotler)

3.181. What are the marketing strategies involved in the Introduction stage?(316 in
kotler)

3.182. What are the marketing strategies involved in the growth stage?(316 in kotler)

3.183. What are the marketing strategies involved in the Maturity stage?(316 in kotler)

3.184. What are the marketing strategies involved in the decline stage?(316 in kotler)

3.185. What are the five dimensions of product differentiation?(320 in kotler)

3.186. What are the four stages through which the market evolves?(321 in kotler)

3.187. Define Marketing channels?(490 in Kotler)

3.188. What are the different functions performed by the marketing channels?(491 in
kotler)

3.189. What are the different types of Marketing Flows?

3.190. What are the different types of Marketing Channel Levels?(493 in Kotler)

3.191. What are the steps in Managing the Marketing Channels?(499 in Kotler)

3.192. What are the therr important trends in Marketing Channels?(514 in Kotler)

3.193. Define Advertising?(578 in Kotler)( (Anna univ- May/June 2006)

3.194. What are the five M’s of Advertsing?(579 in kotler)

3.195. What are the different types of Advertising?(578 in kotler)

3.196. What are the factors to be considered when setting the advertising objectives?(580
in kotler)

3.197. What are the four steps to develop a creative Marketing strategy/message?(581 in
kotler)

3.198. What are the different steps in choosing the Advertising Media?(586 in kotler)

3.199. What is Media selection?(586 in kotler)

3.200. Define Reach?(586 in kotler)

3.201. Define Frequency ?(586 in kotler)

3.202. Define Impact?(586 in Kotler)

3.203. What are the different types of media?(588 in kotler)

3.204. How will you evaluate the advertising effectiveness?(594 in kotler)

3.205. Define Sales promotion?(597 in kotler0

3.206. What are the purposes of sale spromotion?(598 in kotler)

3.207. What are the two types of sales promotion?(600 in kotler)

3.208. What are the different types of Consumer – promotion tools?(601 in kotler)

3.209. What are the objectives of Trade promotion tools?(600 in kotler)

3.210. What are the different types of Consumer – promotion tools?(602 in kotler)

3.211. What are the five steps involved in developing the advertising program?(610 in
kotleR)

3.212. What are the five steps involved in developing the sales promotion?(611 in
kotleR)

3.213. Define price?(592 in R.L.Varshney)

3.214. Define the role and importance of pricing?(633 in Ramasamy and Namakumari)

3.215. What are the factors affecting pricing?(634 in Ramasamy and Namakumari)

3.216. Whata re the objectives of Priing?(635 in Ramasamy and Namakumari)

3.217. What are the broad categories of pricing methods?( 635 in Ramasamy and
Namakumari)

3.218. What are the steps involved in pricing procedure?(647 in Ramasamy and
Namakumari)

3.219. Whata re the socio economic factors in segmentation?9 (Anna univ- May/June
2006)

3.220. Define Introduction stage of PLC?( (Anna univ- May/June 2006)

3.221. When is penetration pricing a good option?( (Anna univ- May/June 2006)

3.222. Specify the advantages of online advertisement?( (Anna univ- May/June 2006)

3.223. Explain Perceived-value pricing?( (Anna univ- May/June 2006)

3.224. Differentiate pull and push romotin strategies?( (Anna univ- May/June 2006)

3.225. Define Product line?(383 in Ramasamy and Namkumari)

3.226. What is skimming price?

3.227. What is penetration price?

 PART-B

3.228. What challenges does a company face in developing new products?(328 in kotler)

3.229. What organization structures are used to manage new product development?(331
in kotler)

3.230. What are the main stages in developing new products, and how can they be
managed better?(334 in kotler)

3.231. What factors affect the rate of diffusion and consumer adoption of newly
launched products?(355 in kotler)

3.232. Explain the stages in the adoption process?(355 in kotler)

3.233. Explain the concept of PLC?(305 in Kotler)

3.234. What marketing strategies are appropriate at each stage of the product life cycl?
(306 in kotlr)

3.235. What marketing strategies are appropriate at each stage of the market evolution?
(316 in kotlr)

3.236. Why do firms introduce new products?(468 in Ramasamy and Namkumari)

3.237. Expalin the role of marketing in introducing new products(469 in Ramasamy and
Namkumari)

3.238. What are the stages in new product development?(470 in Ramasamy and
Namkumari)

3.239. What are the pricing strategies for new products/(478 in Ramasamy and
Namkumari)
 3.240. Expalin the different types of product levels?(375 in Ramasamy and Namkumari)

3.241. Explain the main tasks involved in product management?(377 in Ramasamy and
Namkumari)

3.242. What is product?Expalin the core components of a product?(379 in Ramasamy

and Namkumari)

3.243. How will you manage the PLC of the product/Brand?(394 in Ramasamy and
Namkumari)

3.244. How PLC concept helps marketing?(398 in Ramasamy and Namkumari)

3.245. How can a company identify the segments that make up a market?

3.246. What criteria can a company use to choose the most attractive target markets?

3.247. Explain the different levels of Market segmenatation?(256 in Kotler)

3.248. Explain the different patterns of Market Segmentation?(261 in Kotler)

3.249. Explain the Procedure of Market segmentation?(262 in Kotler)

3.250. Explain are the base for segmenting Cosumer Markets?(263 in Kotler)

3.251. Explain are the base for segmenting Cosumer Markets?(273 in Kotler)

3.252. Explain the steps in targeting a market?(274 in kotler)

3.253. Explain the five patterns of target market selction?(274 in kotler)

3.254. What is Differentiation? What are the major differentiating attributes available to
the firms?(288 in Kotler)

3.255. Define the following concepts and describe their relationship to each other:

a) Image b) Differentiation c) Value Proposition d) Positioning strategy

3.256. How can the firm choose and communicate an effective positioning in the
market?(287 in kotler)

3.257. What work is performed by the marketing channels?(490 in kotler)

3.258. What decisions do companies face in designing ,managing, evaluating, and

modifying their channels?(490 in kotler)

3.259. What trends are taking place in channel dynamics?(490 in kotler)

3.260. How can Channel conflict be managed?(490 in kotler)

3.261. What steps are involved in developing an advertising program?(577 in kotler)

3.262. What explains the growing use of sales promotion and how are sales-promotion
decisions made?(577 in kotler)

3.263. How can companies exploit the potential of public relations and publicity?(577 in
kotler)

3.264. Explain the role & importance of pricing? (632 in ramasamy and namkumari)

3.265. Explain the objectives of pricing?( (632 in ramasamy and namkumari)

3.266. Explain the various methods/strategies of pricing?( (632 in ramasamy and

namkumari)

3.267. Explain the various steps involved in pricing procedure? (632 in ramasamy and
namkumari)

3.268. Briefly describe the various ways in which the advertisement effectiveness could
be judged?(Anna Univ – May/June 2006)

3.269. Define the term Branding? Bring out the various methods of building the brand
image? (Anna Univ – May/June 2006)

3.270. Explain market segmentation process for an industrial products like heavy
engineering goods? (Anna Univ – May/June 2006)
3.271. Suggest suitable strategies for growth and maturity stage of PLC? (Anna Univ –
May/June 2006)

3.272. What are the objectives of pricing decisions? What methods are used to arrive at
pricing decisions when the market is competitive? (Anna Univ – May/June 2006)

3.273. Explain the new product development process with suitable examples? (Anna
Univ – May/June 2006)

3.274. You are a marketing manager for a large firm which has chosen to use a full
marked coverage approach to segmenatation.What are the ways that this firm can
cover a whole market & what specific marketing mgt practices might allow the firm
to best accomplish this task? (Anna Univ – May/June 2006)

3.275. “Sales promotion tools vary in their specific objectives. Nonethless, what are the
basic reasons that marketers use sales promotion elements?” (Anna Univ – May/June
2006)

3.276. “15 years ago , companies competed on price.Today its quality. Tommorow its
design.”Interpret the statement for a new marketing manager that is just starting on
the job. (Anna Univ – May/June 2006)

Unit – IV – BUYER BEHAVIOUR

Part-A

4.1.

4.2. State the important characteristic of directing?

4.3. Mention any two scope of directing in the organization/

4.4. List the human factors in managing?

Defin