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Marketing Management Assignment ʹ 1 Product system & Mixes

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Our business is a schooling system. We analysis product system and mixes on our
educational packages as our college͛s brands.

We have started initially a school in 1994 with a very low scale in Malir Karachi.
Initially it was a primary middle school. After ward we increased our services up to
) )')   - ) .  of our school we got very
good response, further more we added five variants of this package which was

@ Matriculation science (Math, Physics, Chemistry, Biology)

@ Matriculation science with Computer,
@ Matriculation science with Technical (TSC) in Electrical,
@ Matriculation science with Technical (TSC) in Electronics
@ Matriculation science with Technical (TSC) in Mechanical trades as further
three variants of the Matriculation technical level

We have got another building for this purpose; further we handed over our initial
primary-middle section to a third party and only focus our attention to
matriculation section. We decided to have these students with us for further
education instated of let them go to other educational institute.
Therefore we step ahead and introduced another - .  * 
)') with science & commerce and promote our school to a college grade.

@ Intermediate Science (F.Sc) with two variant

u F.Sc with (Math, Physics, Chemistry)
u F.Sc with (Biology, Physics, Chemistry)
@ Intermediate with (I.Com)

Furthermore in technical side we introduced A
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@ X-Year Diploma of Associate Engineer (DAE) with two variant

Marketing Management Assignment ʹ 1 Product system & Mixes
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 u DAE in Electrical Technology
u DAE in Electronics Technology

We added  )) A'). , (   - . with two variant
@ Skill Development Short Courses
u †-Months Short Course of Electrical Wiremen
u †-Months Short Course of Basic Electronics

Our educational product system and mixes is being present on the next page in
tabulation form

Marketing Management Assignment ʹ 1 Product system & Mixes

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Product Mix Width

Level Level X-Y, i
loma of Skill

Asociate evelo
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Matriculation Intermediate Engineer ( AE) Short ources

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Product line length

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In Electrical
Trade 
PHYSI S
HEMISTRY
Brand Variant

In Electronics
Trade BIOLOGY
PHYSIS
HEMISTRY
In
Mechanical
Trade

Marketing Management Assignment ʹ 1 Product system & Mixes

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There are some definitions regarding product system and mixes are as following


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A range of products which companies provide to the customers for their
satisfaction and for solving their problem.

 )"
A group of product under different names is called the product line. For example
tooth past of all companies.


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A different product unit the companies carry.

 ) ),"

Number of product brands in the line is called the product line length. As greater
the number of product brands in the line as greater is the product line length.

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Form, Strength, color, flavor, package, package size or addition in the ingredient

 ) .,"

Number of variant of a brand in a product line is called the product line depth.

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Similarity between the products distribution and usage.

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Adding the brand or variant is called the line extension.

Marketing Management Assignment ʹ 1 Product system & Mixes

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