ONEWAY

Sales BY Promotion
/STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS
/POSTHOC = SCHEFFE ALPHA(.05).

Oneway
Notes
Output Created 07-MAR-2010 12:17:31
Comments
Data F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav
Active
DataSet0
Dataset
Filter <none>
Input Weight <none>
Split File <none>
N of Rows
in Working 30
Data File
Definition of
Missing User-defined missing values are treated as missing.
Missing
Value
Handling Statistics for each analysis are based on cases with no missing data for any variable in the
Cases Used
analysis.
ONEWAY
Sales BY Promotion
Syntax /STATISTICS DESCRIPTIVES HOMOGENEITY
/MISSING ANALYSIS
/POSTHOC = SCHEFFE ALPHA(.05).
Processor
0:00:00.02
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0:00:00.02
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[DataSet0]
F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav

Descriptives
Sales in store
Std. 95% Confidence Interval
N Mean Std. Error Minimum Maximum
Deviation for Mean
Lower Upper Lower Upper Lower Upper Lower Upper
Bound Bound Bound Bound Bound Bound Bound Bound
High 10 8.3000 1.33749 .42295 7.3432 9.2568 6.00 10.00
Medium 10 6.2000 1.75119 .55377 4.9473 7.4527 4.00 9.00
Low 10 3.7000 2.00278 .63333 2.2673 5.1327 1.00 7.00
Total 30 6.0667 2.53164 .46221 5.1213 7.0120 1.00 10.00

Test of Homogeneity of Variances

Sales in store
Levene Statistic df1 df2 Sig.
1.353 2 27 .275

ANOVA
Sales in store

Sum of Squares df Mean Square F Sig.

Between Groups 106.067 2 53.033 17.944 .000

Within Groups 79.800 27 2.956
Total 185.867 29

Post Hoc Tests

Multiple Comparisons
Dependent Variable: Sales in store
Scheffe
Mean Difference 95% Confidence
Std. Error Sig.
(I) Level of In-Store (J) Level of In-Store (I-J) Interval
Promotion Promotion Upper Lower Upper Lower
Lower Bound
Bound Bound Bound Bound
Medium 2.10000(*) .76884 .037 .1087 4.0913
High
Low 4.60000(*) .76884 .000 2.6087 6.5913
High -2.10000(*) .76884 .037 -4.0913 -.1087
Medium
Low 2.50000(*) .76884 .012 .5087 4.4913
High -4.60000(*) .76884 .000 -6.5913 -2.6087
Low
Medium -2.50000(*) .76884 .012 -4.4913 -.5087
* The mean difference is significant at the .05 level.

Homogeneous Subsets
Sales in store
Scheffe
 N Subset for alpha = .05
Level of In-Store Promotion
1 2 3 1
Low 10 3.7000
Medium 10 6.2000
High 10 8.3000
Sig. 1.000 1.000 1.000
Means for groups in homogeneous subsets are displayed.
a Uses Harmonic Mean Sample Size = 10.000.

UNIANOVA
Sales BY Coupon Promotion
/METHOD = SSTYPE(3)
/INTERCEPT = INCLUDE
/PLOT = PROFILE( Promotion*Coupon )
/PRINT = ETASQ HOMOGENEITY
/CRITERIA = ALPHA(.05)
/DESIGN = Coupon Promotion Coupon*Promotion .

Univariate Analysis of Variance

Notes
Output Created 07-MAR-2010 12:17:31
Comments
Data F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav
Active
DataSet0
Dataset
Filter <none>
Input Weight <none>
Split File <none>
N of Rows in
Working 30
Data File
Missing Definition of
User-defined missing values are treated as missing.
Value Missing
Handling Cases Used Statistics are based on all cases with valid data for all variables in the model.
UNIANOVA
Sales BY Coupon Promotion
/METHOD = SSTYPE(3)
/INTERCEPT = INCLUDE
Syntax
/PLOT = PROFILE( Promotion*Coupon )
/PRINT = ETASQ HOMOGENEITY
/CRITERIA = ALPHA(.05)
/DESIGN = Coupon Promotion Coupon*Promotion .
 Processor
0:00:00.27
Time
Resources
Elapsed
0:00:00.20
Time

[DataSet0]
F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav

Between-Subjects Factors

Value Label N

1.00 Coupon distributed at store level 15

Couponing
2.00 Coupon not distributed 15
1.00 High 10
Level of In-Store Promotion 2.00 Medium 10
3.00 Low 10

Levene's Test of Equality of Error Variances(a)

Dependent Variable: Sales in store
F df1 df2 Sig.
.689 5 24 .637
Tests the null hypothesis that the error variance of the dependent variable is equal across groups.
a Design: Intercept+Coupon+Promotion+Coupon * Promotion

Tests of Between-Subjects Effects

Dependent Variable: Sales in store
Source Type III Sum of Squares df Mean Square F Sig. Partial Eta Squared
Corrected Model 162.667(a) 5 32.533 33.655 .000 .875
Intercept 1104.133 1 1104.133 1142.207 .000 .979
Coupon 53.333 1 53.333 55.172 .000 .697
Promotion 106.067 2 53.033 54.862 .000 .821
Coupon * Promotion 3.267 2 1.633 1.690 .206 .123
Error 23.200 24 .967
Total 1290.000 30
Corrected Total 185.867 29
a R Squared = .875 (Adjusted R Squared = .849)

Profile Plots
UNIANOVA
Sales BY Coupon Promotion WITH Clientele
/METHOD = SSTYPE(3)
/INTERCEPT = INCLUDE
/PRINT = ETASQ HOMOGENEITY
/CRITERIA = ALPHA(.05)
/DESIGN = Clientele Coupon Promotion Coupon*Promotion .

Univariate Analysis of Variance

Notes
Output Created 07-MAR-2010 12:17:31
Comments
Input Data F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav
Active
DataSet0
Dataset
 Filter <none>
Weight <none>
Split File <none>
N of Rows in
Working 30
Data File
Missing Definition of
User-defined missing values are treated as missing.
Value Missing
Handling Cases Used Statistics are based on all cases with valid data for all variables in the model.
UNIANOVA
Sales BY Coupon Promotion WITH Clientele
/METHOD = SSTYPE(3)
Syntax /INTERCEPT = INCLUDE
/PRINT = ETASQ HOMOGENEITY
/CRITERIA = ALPHA(.05)
/DESIGN = Clientele Coupon Promotion Coupon*Promotion .
Processor
0:00:00.00
Time
Resources
Elapsed
0:00:00.00
Time

[DataSet0]
F:\Courses_IITK\MBA633\MBA633_2009_10_IISem\SPSS_Files\ANOVA\Table_16.2.sav

Between-Subjects Factors

Value Label N

1.00 Coupon distributed at store level 15

Couponing
2.00 Coupon not distributed 15
1.00 High 10
Level of In-Store Promotion 2.00 Medium 10
3.00 Low 10

Levene's Test of Equality of Error Variances(a)

Dependent Variable: Sales in store
F df1 df2 Sig.
.592 5 24 .706
Tests the null hypothesis that the error variance of the dependent variable is equal across groups.
a Design: Intercept+Clientele+Coupon+Promotion+Coupon * Promotion

Tests of Between-Subjects Effects

Dependent Variable: Sales in store
Source Type III Sum of Squares df Mean Square F Sig. Partial Eta Squared
Corrected Model 163.505(a) 6 27.251 28.028 .000 .880
Intercept 103.346 1 103.346 106.294 .000 .822
Clientele .838 1 .838 .862 .363 .036
Coupon 53.333 1 53.333 54.855 .000 .705
Promotion 106.067 2 53.033 54.546 .000 .826
Coupon * Promotion 3.267 2 1.633 1.680 .208 .127
Error 22.362 23 .972
Total 1290.000 30
Corrected Total 185.867 29
a R Squared = .880 (Adjusted R Squared = .848)