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SUMMARY OF QUALIFICATIONS
• Committed team player/member with excellent organizational & time management skills
• Analytical thinker with strong focus on maximizing revenue and profit for the company
• Excellent capability to manage and work on multiple projects simultaneously, while building
and maintaining good working relationships within the marketplace
• Effective communicator, both written and oral
• Able to relocate/travel as needed
EDUCATION
2005-2007: BBA, Institute of Management Sciences, Lahore, Pakistan
2002-2004: Higher Secondary Certificate, Lahore College of Commerce, Lahore, Pakistan
1992-2002: Secondary School Certificate, Govt. High School, Lahore, Pakistan
EXPERIENCE
SEARCH ENGINE MARKETER (Oct’ 08 - Todate)
IMZEE CONSULTING
LAHORE, PAKISTAN
Responsibilities:
• Lead projects that involve any search of APIs, reporting or any integration with search
engines.
• Compile weekly reports and keyword reporting to help optimize campaigns for maximum
revenue and profit.
• Constantly expand knowledge in the paid search field and into new technology.
• Optimize ad copy to increase click through rates of ad units.
• Maintain expected levels of Media Margin on all campaigns.
• Analyze the campaigns, conversions and sales results as necessary for campaign
optimization and client reporting.
• Monitor the performance of paid search results on a daily basis and present keyword
performance reports to the Search Engine Team Leader and Director on a weekly basis.
• Update Search Engine Manager of campaign performance and present data on a recurring
basis.
• Test and analyze keywords and position them on search engines, while monitoring
performance to achieve high profit margins.
• Have excellent time management, being able to focus on company goals and targets.
• Develop and manage keyword bids on search engines (Google, Yahoo, MSN, Ask.com, etc).
• Take on account relations with the ability to build new relationships, manage projects,
prioritize and maintain positive customer service.
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JUNIOR AUDITOR (Jan’ 08 - Sep’ 08)
FAKHARUDDIN YOUSAF ALI & CO
LAHORE, PAKISTAN
Responsibilities:
• Executed detailed audit procedures, including reviewing transactions, documents, records,
reports for reasonableness and effectiveness.
• Performed testing and documentation requirements of the internal audit projects, as
assigned.
• Assisted management in the review and documentation of policies and procedures.
• Assisted in developing recommendations for corrective action/improvement.
• Assisted in the preparation and presentation of audit results to management.
• Prepared working papers that record and summarize audit procedures performed.
• Provided assistance to other internal and external provider of assurance and consulting
services as requested.
COMPUTER SKILLS
PC, Microsoft Windows, Word, Excel, Access, PowerPoint, Internet
INTERESTS
Traveling, listening to music, watching movies
PERSONAL PROFILE
Date of Birth: 21-May-87
Marital Status: Single
Nationality: Pakistani
Father’s Name: Akbar Hussain Shah
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