HEALTH AND WELLNESS

Passport: Health and Wellness is the leading online market intelligence system for
strategic, corporate and marketing planning. It delivers an unrivalled level of research
and analysis for: Better for You, Food Intolerance, Fortified/Functional, Naturally
Healthy and Organic products in 32 countries worldwide. It offers intuitive navigation
to millions of statistics and reports, helping you make clear, confident decisions.

WHO IT SUPPORTS
M A N U FAC T U R ER S
»» Align corporate strategy to the
outlook and growth potential of the
market
»» Benchmark and track competitors
»» Inform marketing, brand, product and
sales functions
SU PPL I ER S
»» Explore the full range of potential
manufacturer clients
»» Follow key consumer trends,
opportunities and threats
»» Inform value chain strategy across
ingredients, packaging and retailing
R E TA I L ER S
»» Analyse gaps in the health and
wellness market and explore market
structures
»» Examine distribution trends to
maximise channel revenue
»» Inform procurement, logistics and
shopper profiling

PASSPORT CONTENT
I N T ER AC T I V E DATA BA S E I N S I G H T FU L A N A LYS I S
115 million internationally standardised statistics reveal In-depth and timely analysis helps you understand the scale
emerging opportunities and future directions and direction of industry trends

S TA N D A R D I S E D CO V E R A G E GLOBAL REPORTS
»» Consistent category and channel definitions »» Monthly briefings on the latest market trends, new product
activity and emerging growth sectors examine the market
MARKE T SIZES from a global and regional perspective
»» 12 years of comparable data »» Published in PowerPoint for easy integration into your
»» 5 year forecasts presentations and company reports
»» 5 years of historic data CO M PA N Y P R O F I L E S
»» Retail value and volume sales »» Evaluate the market position and financial performance of
the leading national and international players
CO M PA N Y A N D B R A N D D ATA
»» Available for the first time: company and brand shares on CO U N T R Y R E P O R T S
all levels »» Analyse key trends and developments in 32 national markets
»» Company data by global brand owner and national for all product categories, competitors and channels
subsidiary
»» Brand data by global brand name and local brand name D A I LY CO M M E N T
»» Industry, country and company experts publish regular
A D D I T I O N A L D ATA commentary on industry news, helping you understand
»» New pricing and new category breakdowns and datasets the latest trends
»» New key functional ingredients by type breakdown for: »» A RealTime news feed keeps you informed of the latest
breakfast cereals, flavoured milk drinks and spreadable oil industry news, as it breaks
and fats
»» Dual hierarchy: Health and Wellness products by type and
category

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©Euromonitor International 2011

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PA S S P O R T
H E A LT H A N D W E L L N E S S 2
D ED I C AT ED ACCO U N T M A N AG EM EN T
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OTHER SERVICES
R EL AT ED PA S S P O R T CO N T EN T EU RO M O N I TO R CO N SU LT I N G
Euromonitor International is dedicated to delivering quality Euromonitor International offers a full range of custom
market intelligence enabling informed business decisions. qualitative and quantitative research services. We
The following content is available in Passport and can be undertake work for clients across a broad spectrum of
integrated with your Health and Wellness subscription: market sectors including fast-moving consumer goods,
industrial, business-to-business and service industries.
»» Countries & Consumers »» Hot Drinks
»» Beauty and Personal Care »» Packaged Food We have a network of more than 600 field-based analysts
»» Consumer Health »» Packaging worldwide. Our global research network allows us to
»» Fresh Food »» Retailing meet the needs of large multinational clients as well as
»» Ingredients »» Soft Drinks local companies.

GEOGRAPHIC COVERAGE
WESTERN EUROPE EASTERN EUROPE ASIA PACIFIC
Austria Czech Republic China
Belgium Hungary Hong Kong, China
Denmark Poland India
Finland Russia Indonesia
France Japan
Germany NORTH AMERICA South Korea
Greece Canada Taiwan
Ireland USA Thailand
Italy LATIN AMERICA
Netherlands Brazil
Norway Mexico
Spain
Sweden AUSTRALASIA
Switzerland Australia
United Kingdom

CATEGORY COVERAGE
HEALTH AND WELLNESS BY TYPE Non-Cola Carbonates Powder Milk Flavoured Milk Drinks FF Soft Drinks
Concentrates Yoghurt Yoghurt Asian Speciality Drinks
BETTER FOR YOU (BFY) Flavoured Bottled Water Ice Cream Ice Cream Bottled Water
BETTER FOR YOU BEVERAGES Fruit/Vegetable Juice Oils and Fats Spreads Carbonates
BFY Reduced Caffeine Juice Drinks (Up To Butter Cola Carbonates
Other Reduced Sugar Food
Beverages 24% Juice) Margarine Non-Cola Carbonates
Hot Drinks Nectars (25-99% Juice Fat Spreadable Oils FOOD INTOLERANCE Concentrates
Coffee RTD Tea and Fats DIABETIC FOOD Elixirs
Fresh Coffee Ready Meals Bakery Products Energy Drinks
BETTER FOR YOU PACKAGED FOOD
Instant Coffee Sauces, Dressings and Confectionery Fruit/Vegetable Juice
BFY Reduced Carb
Decaffeinated Condiments Chocolate Confectionery 100% Juice
Packaged Food
Instant Coffee Soup Sugar Confectionery Fruit-Flavoured Drinks
Bakery Products
Tea Spreads Spreads (No Juice Content)
Confectionery
Black Tea Sweet and Savoury Snacks Juice Drinks (Up To 24%
Ice Cream GLUTEN-FREE FOOD
Green Tea Nuts Juice)
Ready Meals Bakery Products
Soft Drinks Other Nectars (25-99% Juice
Sauces, Dressings and Baby Food
Cola Carbonates Other Reduced Fat Food RTD Coffee
Condiments Pasta
Sugar Free BFY Reduced Salt Packaged RTD Tea
Other Reduced Carb Food Other Gluten-Free Food
Sugarised Food Sports Drinks
RTD Coffee BFY Reduced Fat Packaged Ready Meals LACTOSE-FREE FOOD
Food FORTIFIED/FUNCTIONAL
RTD Tea Soup Dairy Products
Bakery Products PACKAGED FOOD
BFY Reduced Fat Beverages Other Reduced Salt Food Ice Cream Bakery Products
Chocolate-Based Biscuits BFY Reduced Sugar Milk Formula Biscuits
Flavoured Powder Drinks Breakfast Cereals Packaged Food
Cakes OTHER SPECIAL MILK FORMULA Breakfast Cereals
Malt-Based Hot Drinks Bakery Products Bread
Other BFY Soft Drinks Chocolate Confectionery Biscuits FORTIFIED/FUNCTIONAL (FF) Confectionery
Other BFY Hot Drinks Dairy Products Breakfast Cereals FORTIFIED/FUNCTIONAL Chocolate Confectionery
BFY Reduced Sugar Cheese Cakes BEVERAGES Gum
Beverages Chilled and Shelf Stable Confectionery FF Hot Drinks Sugar Confectionery
Hot Drinks Desserts Chocolate Confectionery Chocolate-Based Medicated
Instant Coffee Cream Sugar Confectionery Flavoured Powder Drinks Other
Instant Tea Condensed/Evaporated Sugar Free/Reduced Instant Coffee Dairy Products
Soft Drinks Milk Sugar Gum Tea Cheese
Asian Speciality Drinks Flavoured Milk Drinks Reduced Sugar Gum Fruit/Herbal Tea Chilled and Shelf Stable
Carbonates Fromage Frais and Quark Sugar Free Gum Instant Tea Desserts
Cola Carbonate Milk Dairy Products Other FF Hot Drinks

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©Euromonitor International 2011
 PA S S P O R T
H E A LT H A N D W E L L N E S S 3
Condensed/Evaporated Other NH Tea Olive Oil Spreadable Oils Fruit/Herbal Tea Fromage Frais and Quark
Milk Other NH Hot Drinks and Fats Green Tea Milk
Flavoured Milk Drinks NH Soft Drinks NH Snack Bars Other Organic Hot Drinks Reduced Fat Milk
Fromage Frais and Quark Asian Speciality Drinks Fruit Bars Organic Soft Drinks Standard Milk
Milk Bottled Water Granola/Muesli Bars Concentrates Powder Milk
Reduced Fat Milk Natural Mineral Water NH Sour Milk Drinks Fruit/Vegetable Juice Sour Milk Drinks
Standard Milk Carbonated NH Soy Products 100% Juice Soy Milk
Powder Milk Still Soy-Based Dairy Alternatives Juice Drinks (Up To 24% Yoghurt
Yoghurt Spring Water Soy Milk Juice) Organic Ice Cream
Drinking Yoghurt Carbonated Soy-Based Chilled and Nectars (25-99% Juice) Oils and Fats
Pro/Pre Biotic Still Shelf Stable Desserts Other Organic Soft Drinks Butter
Other Fortified Fruit/Vegetable Juice Soy-Based Yoghurt Olive Oil
ORGANIC PACKAGED FOOD
Other Functional 100% Juice Soy-Based Meat Spreadable Oils and Fats
Organic Baby Food
Spoonable Yoghurt Soy Drinks Alternatives Vegetable and Seed Oil
Milk Formula
Pro/Pre Biotic Superfruit Juice Soy-Based Meat Substitutes Organic Ready Meals
Dried Baby Food
Other Fortified Juice-Based Non-Cola Frozen Meat Substitutes Organic Rice
Prepared Baby Food
Other Functional Carbonates Other Organic Sauces, Dressings
Other Organic Baby Food
Oils and Fats RTD Tea Soy-Based Ready Meals and Condiments
Organic Bakery Products
Spreadable Oils and Fats Green RTD Tea NH Sweet and Savoury Snacks Organic Snack Bars
Biscuits
Fortified Other NH RTD Tea Fruit Snacks Fruit Bars
Bread
Functional Nuts Granola/Muesli Bars
NATURALLY HEALTHY Breakfast Cereals
Vegetable and Seed Oil Other NH Meat Alternatives Other
PACKAGED FOOD Cakes
Soup Other NH Ready Meals Organic Soup
NH High Fibre Food Organic Confectionery
Snack Bars Other NH Meat Substitutes Organic Spreads
Bakery Products Chocolate Confectionery
Energy and Nutrition Bars Honey
Biscuits ORGANIC Sugar Confectionery
Other Other Organic Non-Honey
Bread ORGANIC BEVERAGES Organic Dairy Products
Other FF Food Spreads
Breakfast Cereals Organic Hot Drinks Chilled and Shelf Stable
Organic Sweet and Savoury
NATURALLY HEALTHY (NH) Noodles Chocolate Based Desserts
Snacks
NATURALLY HEALTHY Pasta Flavoured Powder Drinks Soy-Based
Fruit Snacks
BEVERAGES Rice Coffee Other
Nuts
NH Hot Drinks NH Honey Fresh Cheese
Other
Tea NH Non-Dairy Milk Instant Condensed/Evaporated Milk
Other Organic Food
Fruit/Herbal Tea NH Oils and Fats Tea Cream
Green Tea Olive Oil Black Tea Flavoured Milk Drinks

HEALTH AND WELLNESS BY Naturally Healthy Fortified / Functional Food Intolerance Products Organic
Organic NH Juice-Based Diabetic Food Reduced Carb
CATEGORY HW Green Tea Reduced Sugar Gluten-Free Food Reduced Fat Chocolate
HW BEVERAGES Naturally Healthy HW Concentrates Lactose-Free Food Confectionery
HW BEVERAGES BY TYPE Organic Fortified / Functional Other Special Milk Formula Reduced Sugar
BFY Beverages Reduced Caffeine Organic NH Packaged Food HW Chocolate Confectionery
Reduced Caffeine HW Instant Tea Reduced Sugar Organic Packaged Food Diabetic
Reduced Fat Fortified / Functional HW Functional Drinks Fortified / Functional
HW BABY FOOD
Reduced Sugar Reduced Sugar FF Elixirs Organic
By Type
Other BFY Hot Drinks Other NH Tea FF Energy Drinks Reduced Fat
Gluten-Free Baby Food
Other BFY Soft Drinks Other HW Hot Drinks FF Sports Drinks Reduced Sugar
Lactose-Free Milk Formula
FF Beverages Other BFY HW Juice HW Gum
Organic Baby Food
NH Beverages Other FF By Type Fortified / Functional
Other Special Milk Formula
Organic Beverages Other NH FF Fruit/Vegetable Juice Sugar Free/Reduced Sugar
HW Milk Formula
Other Organic NH Fruit/Vegetable Juice Reduced Sugar
HW HOT DRINKS Lactose-Free
Reduced Fat Malt-Based Organic Fruit/Vegetable Sugar Free
HW Hot Drinks by Type Organic
Hot Drinks Juice HW Sugar Confectionery
BFY Reduced Caffeine Other Special Milk Formula
Reduced Sugar Fruit/ Diabetic
Hot Drinks HW SOFT DRINKS HW Prepared Baby Food
Vegetable Juice Fortified / Functional
BFY Reduced Fat HW Soft Drinks by Type Gluten-Free Baby Food
100% Juice Medicated Confectionery
Beverages BFY Reduced Caffeine Organic Dried Baby Food
Fortified / Functional Other Fortified / Functional
BFY Reduced Sugar Hot BFY Reduced Sugar Organic Prepared Baby
Other BFY Soft Drinks Naturally Healthy Food Sugar Confectionery
Drinks Organic Organic
FF Hot Drinks Fortified / Functional Other Organic Baby Food
Fruit-Flavoured Drinks Reduced Sugar
NH Hot Drinks Naturally Healthy
(No Juice Content) HW BAKERY PRODUCTS
Organic Hot Drinks Organic By Type HW DAIRY
Fortified / Functional
HW Chocolate Based HW Asian Speciality Drinks Diabetic By Type
Juice Drinks (Up To 24%
Flavoured Powder Drinks Fortified / Functional Fortified / Functional
Juice) Fortified / Functional
Fortified / Functional Naturally Healthy Lactose-Free
Fortified / Functional Gluten-Free
Reduced Fat Reduced Sugar NH Soy-Based Dairy
Organic Naturally Healthy
Organic HW Bottled Water Alternatives
Reduced Sugar Organic
HW Coffee By Type Organic
Nectars Reduced Carb
By Type Fortified / Functional Reduced Fat
Fortified / Functional Reduced Fat
FF Instant Coffee Naturally Healthy Reduced Sugar
Organic Reduced Sugar
Organic Coffee Reduced Sugar HW Chilled and Shelf Stable
Reduced Sugar HW Biscuits
Reduced Sugar Instant Flavoured Bottled Water Desserts
NH Soy Drinks Fortified / Functional
Coffee NH Natural Mineral Water Fortified / Functional
NH Superfruit Juice NH High Fibre
Reduced Caffeine Coffee Carbonated Naturally Healthy
HW RTD Coffee Organic
HW Fresh Coffee Still Organic
Fortified / Functional Reduced Fat
Organic NH Spring Water Organic Soy-Based
Reduced Caffeine Reduced Sugar
Reduced Caffeine Carbonated Other Organic
HW RTD Tea HW Bread
HW Instant Coffee Still Reduced Fat
Fortified / Functional Fortified / Functional
Fortified / Functional HW Carbonates HW Cheese
Naturally Healthy NH High Fibre
Organic By Type Fortified / Functional
Green RTD Tea Organic
Reduced Caffeine Reduced Caffeine Cola Organic
Other NH RTD Tea HW Breakfast Cereals
Decaffeinated Carbonates Reduced Fat
Reduced Caffeine Fortified / Functional
Reduced Sugar Reduced Sugar HW Condensed/
Reduced Sugar NH High Fibre
HW Tea Fortified / Functional Evaporated Milk
Other HW Soft Drinks Organic
By Type NH Juice-Based Fortified / Functional
Other BFY Reduced Fat
Fortified / Functional Non-Cola Carbonates Organic
Other Organic Reduced Sugar
Naturally Healthy Cola Carbonates Reduced Fat
HW Cakes
Organic Fortified / Functional HW PACKAGED FOOD HW Cream
Organic
Reduced Caffeine Reduced Caffeine HW PACKAGED FOOD BY TYPE Organic
Reduced Fat
Reduced Sugar Reduced Caffeine BFY Packaged Food Reduced Fat
Reduced Sugar
HW Black Tea Sugar Free Reduced Carb HW Flavoured Milk Drinks
Organic Reduced Caffeine Reduced Fat HW CONFECTIONERY Fortified / Functional
Sugarised By Type Organic
Reduced Caffeine Reduced Salt
Reduced Sugar Diabetic Reduced Fat
HW Fruit/Herbal Tea Reduced Sugar
Non-Cola Carbonates Fortified / Functional Reduced Sugar
Fortified / Functional FF Packaged Food

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©Euromonitor International 2011
 PA S S P O R T
H E A LT H A N D W E L L N E S S 4
HW Milk HW Fromage Frais and Naturally Healthy HW SNACK BARS Diabetic
Fortified / Functional Quark Organic By Type Other Organic Non-Honey
Reduced Fat Fortified / Functional HW Spreadable Oils and Fats Fortified / Functional Reduced Fat
Standard Organic Fortified / Functional Naturally Healthy Reduced Sugar
NH Non-Dairy Milk Reduced Fat Fortified Organic HW SWEET AND SAVOURY
Organic Milk Functional HW Energy Bars
HW ICE CREAM SNACKS
Reduced Fat NH Olive Oil Spreadable FF Energy and Nutrition Bars
Lactose-Free By Type
Standard Oils and Fats HW Fruit Bars
Organic Naturally Healthy
Reduced Fat Milk Organic Naturally Healthy
Reduced Carb Organic
HW Powder Milk Reduced Fat Organic
Reduced Fat Reduced Fat
Fortified / Functional HW Vegetable and Seed Oil HW Granola/Muesli Bars
Reduced Sugar HW Fruit Snacks
Organic Fortified / Functional Naturally Healthy Naturally Healthy
Reduced Fat HW MEAT SUBSTITUTES Organic Organic Organic
HW Sour Milk Drinks NH Soy-Based Meat HW Other Snack Bars
Substitutes HW PASTA HW Nuts
Naturally Healthy Other Fortified / Functional
Frozen Gluten-Free Naturally Healthy
Organic Other Naturally Healthy
NH High Fibre Organic
HW Soy Milk Other
Naturally Healthy Other NH Meat Substitutes HW READY MEALS HW SOUP Reduced Fat
Organic NH Soy-Based Fortified / Functional HW Other Sweet and
HW NOODLES Organic Savoury Snacks
HW Yoghurt Organic
NH High Fibre Noodles Reduced Fat Other Organic
Fortified / Functional Reduced Carb
HW OILS AND FATS Reduced Salt Other Reduced Fat
FF Drinking Yoghurt Reduced Fat
Pro/Pre Biotic By Type Reduced Salt HW SPREADS OTHER HW FOOD
Other Fortified Fortified / Functional Other Naturally Healthy By Type Other Fortified / Functional
Other Functional Naturally Healthy Diabetic Other Gluten-Free
Organic HW RICE
FF Spoonable Yoghurt NH Honey Other Organic
Reduced Fat NH High Fibre Rice
Pro/Pre Biotic Organic Other Reduced Carb
Organic
Other Fortified HW Butter Reduced Fat Other Reduced Fat
Other Functional Organic HW SAUCES, DRESSINGS AND Reduced Sugar Other Reduced Salt
NH Soy-Based Reduced Fat CONDIMENTS HW Honey Other Reduced Sugar
Organic HW Margarine Organic Naturally Healthy
Reduced Fat Reduced Fat Reduced Carb Organic Honey
Reduced Sugar HW Olive Oil Reduced Fat Other HW Spreads

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©Euromonitor International 2011