Course module description:

Module 1: Principles and Best Practices in Fund Raising (May 3 - June 2, 2011)
This course will examine the principles, theories, and factors that have an indirect and direct influence
to fund raising success. It will also highlight the trends in fund raising by looking at the fund raising
cases done in the Philippines and in other countries. Most importantly, this course will tackle legal and
ethical frameworks for fund raising
Module 2: Fund Raising Strategies (June 14 - July 14, 2011)
This course will provide in depth knowledge on the different forms and types of fund raising as well as
the fund raising techniques, models, tools, resources and their application. The participants will be able
to identify and select the most appropriate fund raising strategies vis-a-vis their organizational profile,
financial capacity, program reach and targets, and financial goals.
Module 3: Communication Strategies in Fund Raising (July 26 - August 25, 2011)
This course will develop and strengthen participants' competency and skill in strategic communication.
It will intensely cover communication principles, case statements development, marketing, public
relations and fund raising. This course will help participants develop strategic communication plan for
a successful fund raising campaign.
Module 4: ICT in Fund Raising (September 6 - October 6, 2011)
This course will lay down key principles and factors in developing, managing and working effectively
with information technology, e-commerce, database marketing and database personnel significant to a
successful fund raising. Also, this course will provide substantial inputs on software programs and their
functionalities - its availability, practicality, feasibility, and management and operational issues as it
applies to fund raising.
Module 5: Donor Development in Fund Raising (October 18 - November 22, 2011)
Fund raising is not a one-size-fits-all strategy. To maximize the potential of a fund raising strategy, a
careful and thorough study of existing and prospective donors is very significant, thus this module
primarily will set the tone and platform in donor acquisition, donor renewal, donor loyalty and
enhancement, donor recognition programs and methodology.
Module 6: Fund Raising Development and Planning (December 6 2011 - January 5, 2012)
Developing a fund raising campaign is one major task - and planning is indispensible. This course will
provide inputs on major decision points and factors in drawing the fund raising blueprint, the processes
involved and the technicalities to be considered to come up with a blueprint that is workable and
operational.
Module 7: Applied Fund Raising (January 17 - February 16, 2012)
This course will thread all the learning of the participants and gauge their level of readiness and
capacity in developing and implementing a fund raising campaign. Taking into consideration all the
principles, techniques, and practical and theoretical foundations of fund raising, the participants are
expected to come up with a fund raising blueprint and implement it within a specified period of time,
technical inputs and practical guidance will be provided in all process points.