Escolar Documentos
Profissional Documentos
Cultura Documentos
2009 | 2010
Contents
Cover picture
Bayer chemists Dr. Susanne Roehrig and
Dr. Alexander Straub examine the molecular
contours of rivaroxaban – the active ingre-
dient of the new anticoagulant Xarelto® –
using a computer simulation. One of Bayer’s
aims in developing this innovative drug is to
minimize the risk of thrombosis following
orthopedic surgery.
Bayer Names | Figures | Facts
Contents
Credo 2
Organization 4
Board of Management 8
Business Trends 12
Investor Information 14
Bayer HealthCare 16
Bayer CropScience 20
Bayer MaterialScience 24
Service Companies 28
Employees 32
History 38
Dialogue 42
Masthead 45
2 Credo
Working to Create
Value through Inno-
vation and Growth
Bayer is a global enterprise with core competencies in
the fields of health care, nutrition and high-tech materi-
als. Our products and services are designed to benefit
people and improve their quality of life. At the same time
we want to create value through innovation, growth and
high earning power.
Organization
Organization Chart
Bayer AG (holding company)
* Labor Director
** The names “Bayer Schering Pharma” or “Schering” as used in this publication always refer to Bayer Schering
Pharma AG, Berlin, Germany, or its predecessor, Schering AG, Berlin, Germany, respectively.
Bayer Names | Figures | Facts 5
Business Areas
Bayer HealthCare
Bayer CropScience
Bayer MaterialScience
Service Areas
Currenta
North America
Sales €8,026 million (-1.7 %)*
Employees 17,000
R+D expenses €459 million
Companies 45**
* sales by market, percentage change from previous year (as of Dec. 31, 2008)
** fully consolidated subsidiaries (as of Dec. 31, 2008)
Bayer Names | Figures | Facts 7
Europe
Sales €14,549 million (+1.4 %)*
Employees 55,500
R+D expenses €2,014 million
Companies 167**
Asia/Pacific
Sales €5,385 million, (+3.3 %)*
Employees 20,800
R+D expenses €144 million
Companies 58**
Board of Management
of Bayer AG
Werner Wenning
Chairman of the Group Management
Board since April 2002. Born in 1946,
Werner Wenning joined the company
in 1966 as a commercial trainee. He
held a number of positions with Bayer
in Germany and abroad, serving as
managing director of Bayer subsidiar-
ies in Peru and Spain and later as Head
of the Corporate Planning and Control-
ling Division. Wenning was appointed
to the Board of Management as Chief
Financial Officer in February 1997. He
was President of the German Chemical
Industry Association from 2005 until
2007 and is currently its Vice Presi-
dent.
Klaus Kühn
Chief Financial Officer and responsible
for the Europe region. Born in 1952,
Klaus Kühn studied mathematics and
physics at the Technical University of
Berlin, Germany, gaining a mathemat-
ics degree in 1978. He also studied in
the United States, where he obtained a
Master of Business Administration.
Kühn joined Bayer AG in 1998 as Head
of the Finance Section, and shortly af-
terwards was made Head of the Group
Finance Division. He was appointed to
the Bayer AG Board of Management in
May 2002.
Supervisory Board,
Corporate Governance
The role of Bayer AG’s 20-member Supervisory Board is to
oversee and advise the Board of Management. Under the
German Codetermination Act, half the members of the Su-
pervisory Board are elected by the stockholders, and half by
the company’s employees. The Supervisory Board is directly
involved in decisions on matters of fundamental importance
to the company and confers with the Board of Management
on the company’s strategic alignment. It also holds regular
discussions with the Board of Management on the company’s
business strategy and status of its implementation.
Corporate Governance
Bayer has always placed great importance on responsible
corporate governance. Last year the company was able to
renew its declaration that it is in full compliance with the
recommendations of the German Corporate Governance
Code.
Bayer Names | Figures | Facts 11
Honorary Chairman
Hermann Josef Strenger
Business Trends
Group sales
Sales of the Bayer Group came in at €32,918 million, up
1.6 percent from the prior-year figure of €32,385 million. Ad-
justed for currency and portfolio effects, business expanded
by 4.4 percent. HealthCare posted a 6.9 percent increase on
a currency- and portfolio-adjusted basis. CropScience sales
climbed by 13.9 percent. MaterialScience experienced a con-
siderable drop in business in the fourth quarter as a result of
the financial and economic crisis, causing full-year sales to
drop by 4.6 percent.
Earnings
Group ebitda before special items rose by 2.3 percent to a
record €6,931 million. With an improvement in the ebitda
margin before special items to 21.1 percent, the Group met
its profitability target for fiscal 2008. The operating result
(ebit) before special items increased by 1.3 percent com-
pared with the previous year, to €4,342 million.
Sales by subgroup
Reconciliation
4.2 %
Bayer MaterialScience
29.6 %
Bayer HealthCare
46.8 %
Bayer CropScience
19.4 %
Investor Information
100
90
80 -31,9 %
-40,4 %
70
-42,3 %
60
50
08 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Dividend data
Total dividend payment (€ million)
1,100 1,070
1,022 1,032
1,000 949
900
800 764
694
700 657 657
600
500
402
400 365
300
200
100
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
www.investor.bayer.com
16 Subgroups | Bayer HealthCare
Bayer HealthCare
Business development
In 2008 Bayer HealthCare raised sales by 4.1 percent to
€15.4 billion. ebitda before special items rose by 9.6 percent
to €4.2 billion.
* The Diabetes Care Division and the Medrad medical devices business were combined
to form the Medical Care Division effective January 1, 2009.
Bayer Names | Figures | Facts 17
Corporate Data
Company name Bayer HealthCare AG
Headquarters Leverkusen, Germany
Chairman of the
Board of Management Arthur Higgins
Divisions Animal Health
Bayer Schering Pharma
Consumer Care
Diabetes Care*
Sales €15,407 million
EBITDA1 before special items €4,157 million
R&D expenses €1,742 million
Employees 53,100
(as of December 31, 2008)
For notes see page 44
Arthur Higgins,
Chairman of the Board
of Management
Sales
€ million
2008 15,407
2007 14,807
Number of employees
Employees
2008 53,100
2007 51,500
2008 1,742
2007 1,700
* The names “Bayer Schering Pharma” or “Schering” as used in this publication always
refer to Bayer Schering Pharma AG, Berlin, Germany, or its predecessor, Schering AG,
Berlin, Germany, respectively.
Bayer Names | Figures | Facts 19
Best-selling products*
Adalat®
Drug for the treatment of hypertension
Advantage®
Line of flea control products for dogs and cats
Aspirin®
Pain reliever based on acetylsalicylic acid
Avalox®/Avelox®
Drug to treat respiratory infections
Betaferon®/Betaseron®
Specialty medicine to treat multiple sclerosis
Cipro®/Ciprobay®
Medicine to treat infectious diseases
Contour®
Umbrella brand for blood glucose monitoring systems and services
Kogenate®
Hemophilia treatment
Levitra®
Erectile dysfunction medicine
Mirena®
Hormonal contraceptive
Nexavar®
Drug to treat kidney and liver cancer
YAZ®/Yasmin®/Yasminelle®
Hormonal contraceptive
* in alphabetical order
www.bayerhealthcare.com
www.investor.bayer.com
20 Subgroups | Bayer CropScience
Bayer CropScience
Business development
Sales of Bayer CropScience rose by a substantial 9.5 percent
in 2008, reaching the record level of €6.4 billion. The under-
lying conditions on the world agricultural markets were
highly favorable overall. Against the background of a steadi-
ly expanding global population with increasing nutritional
requirements, combined with low inventories worldwide and
heightened demand for plants as alternative energy sources,
very high prices for major agricultural products – particu-
larly in the first half of the year – led to higher investment by
farmers in high-quality seed and innovative crop protection
products. The subgroup not only increased volumes signifi-
cantly but also succeeded in raising prices, especially in its
Crop Protection business. The Crop Protection segment
boosted sales by 11.7 percent to €5.3 billion. Key growth
drivers were the young products based on active ingredients
introduced to core markets since 2000. Sales of these prod-
ucts climbed by some 36 percent to €1.8 billion.
Bayer Names | Figures | Facts 21
Corporate Data
Company name Bayer CropScience AG
Headquarters Monheim, Germany
Chairman of the
Board of Management Friedrich Berschauer
Business groups Crop Protection
Environmental Science
BioScience
Sales €6,382 million
EBITDA1 before special items €1,603 million
R&D expenses €649 million
Employees 18,300
Friedrich Berschauer,
Chairman of the Board
of Management
Sales
€ million
2008 6,382
2007 5,826
Number of employees
Employees
2008 18,300
2007 17,800
2008 649
2007 637
Best-selling products*
Atlantis®
Herbicide
Basta®/Liberty®/Rely®
Herbicides
Confidor®/Gaucho®/Admire®/Merit®
Insecticides
Decis®/K-Othrine®
Insecticides
Fandango®
Fungicide
Flint®/Stratego®/Sphere®/Nativo®
Fungicides
Folicur®/Raxil®
Fungicides
Poncho®
Seed treatment
Proline®/Input®/Prosaro®
Fungicides
Puma®
Herbicide
* in alphabetical order
www.bayercropscience.com
www.investor.bayer.com
24 Subgroups | Bayer MaterialScience
Bayer MaterialScience
Business development
Sales of Bayer MaterialScience subgroup came in at €9.7 bil-
lion in 2008, down 6.7 percent from the prior year. Selling
price increases were more than offset by a drop in volumes.
The global financial and economic crisis impacted this sub-
group in nearly all product groups and regions. The Polycar-
bonates business unit had sales of €4.9 billion (-6.3 percent),
while those of Polyurethanes fell by 15.6 percent to €2.4 bil-
lion. Business in the Coatings, Adhesives, Specialties unit was
down 0.8 percent to €1.6 billion. Sales of Thermoplastic Poly-
urethanes* moved ahead 2.6 percent to €236 million. Sales in
Industrial Operations also grew by 15.6 percent to €489 mil-
lion.
ebitda before special items for 2008, at €1.1 billion, was below
the previous year. Over the year as a whole, price increases,
savings from the ongoing restructuring program and further
countermeasures adopted only partially offset the negative ef-
fects of lower volumes and higher raw material costs.
.
Bayer Names | Figures | Facts 25
Corporate Data
Company name Bayer MaterialScience AG
Headquarters Leverkusen, Germany
Chairman of the
Board of Management Patrick Thomas
Business Units Polyurethanes
Polycarbonates
Coatings, Adhesives, Specialties
Thermoplastic Polyurethanes*
Sales €9,738 million
EBITDA1 before special items €1,088 million
R&D expenses €221 million
Employees 15,100
(as of December 31, 2008)
For notes see page 44
Sales
€ million
2008 9,738
2007 10,435
Number of employees
Employees
2008 15,100
2007 15,400
2008 221
2007 209
Principal products*
Bayblend®
Brand name for polymer blends based on polycarbonate and
acrylonitrile-butadiene-styrene
Baydur®
Polyurethane integral-skin foam for appliance housings, medical equipment, sports
goods, sanitary items and furniture
Bayflex®
Family of elastic polyurethane systems with customizable properties for a range of
applications
BaySystems®
Global polyurethane system partners
Baytubes®
Brand name for multi-wall carbon nanotubes
Desmodur®/Desmophen®
Raw materials for automotive and industrial coatings, anti-corrosion systems
and floor coatings
Desmopan®
Thermoplastic polyurethanes for a variety of high-tech applications
Makrolon®
Transparent, impact-resistant polycarbonate for CDs, DVDs, automotive
applications, architectural glazing, electrical and electronic applications
Multitec®
Innovative polyurethane spray system for the manufacture of large-area parts
* in alphabetical order
www.bayermaterialscience.com
www.investor.bayer.com
28 Service Companies
Service Companies
Currenta
Currenta offers services for the chemical industry including
utility supply, waste management, infrastructure, safety,
security, analytics and vocational training. This service
company, a joint venture between Bayer and lanxess, oper-
ates the chempark sites in Leverkusen, Dormagen and
Krefeld-Uerdingen, Germany.
Bayer Names | Figures | Facts 29
Corporate Data
Company name Bayer Business Services GmbH
Headquarters Leverkusen, Germany
Chairman of the
Executive Board Daniel Hartert°
Employees 5,460*
Services IT-based services
(as of December 31, 2008) ° effective January 1, 2009
www.bayerbbs.com
Daniel Hartert,
Chairman of the Executive Board
Corporate Data
Company name Bayer Technology Services GmbH
Headquarters Leverkusen, Germany
Managing Director Achim Noack
Employees 2,600**
Services Technology solutions
for processes, plants
and products
www.bayertechnology.com
Achim Noack, Managing Director
Corporate Data
Company name Currenta GmbH & Co. OHG
Headquarters Leverkusen, Germany
Chairman of the
Executive Board Klaus Schäfer
Employees 5,500***
Services Services for the chemical
industry; management and
operation of CHEMPARK
* number of employees in full-time equivalents, excluding local services and ex-trainee pool
** number of employees in full-time equivalents
*** number of employees in full-time equivalents, including employees of subsidiaries, excluding trainees
30 Research and Development
Research and
Development
In 2008 Bayer spent €2.7 billion on research and develop-
ment, focusing particularly on the development of new prod-
ucts to strengthen the core businesses. To achieve its growth
targets, the Group is endeavoring to steadily expand its prod-
uct portfolio and optimize its production processes. Research
activities are closely aligned to market requirements. Supple-
menting the company’s own r&d is an international network
of collaborations with leading universities, public-sector re-
search institutes and partner companies. By pooling expertise
in this way, Bayer aims to rapidly translate new ideas into
successful products. These activities are also supported by
the systematic advancement of talented scientists and experts
in the company’s research and development units.
Bayer Innovation
Bayer Innovation investigates and evaluates innovative areas re-
lated to the subgroups’ current core activities and develops them
into viable new businesses for the Bayer Group. An example is
the manufacture of medicines in plants (plant-made pharmaceu-
ticals, or pmp). In 2008 a pilot facility was inaugurated to produce
clinical trial samples of a vaccine for the therapy of non-Hodg-
kin’s lymphoma. Bayer Innovation also has activities in the field
of medical technology, with novel concepts under development
including dressings made from biodegradable silica gel fibers for
the treatment of chronic wounds. The full potential of these tech-
nologies is being evaluated in close cooperation with the Bayer
subgroups and external partners.
Other
Bayer MaterialScience 2%
8%
Bayer HealthCare
66 %
Bayer CropScience
24 %
Employees
Employees by Function*
(as of December 31, 2008)
Administration
9,200 Production
49,100
Research
12,300
Marketing
38,000
Sustainability and
Commitment
The essence of Bayer’s sustainability concept is to achieve
lasting success in its business activities in harmony with so-
cial needs and objectives. Sustainability features prominent-
ly in the company’s mission statement and its Values and
Leadership Principles. This is complemented by a Sustainable
Development Policy, a stated position on human rights and a
commitment to the principles of the u.n. Global Compact and
the Responsible Care Global Charter.
Performance indicators
Performance indicators are a key feature of sustainability man-
agement. In 2008 Bayer maintained or improved its perfor-
mance in terms of most of the indicators (see table). However,
there was an increase in major environmental incidents. The
Group is analyzing and evaluating each of these incidents in
order to take the necessary action. Emissions of volatile organic
compounds rose due to an increase in production at one of the
Group’s sites in Asia.
Climate protection
Bayer places special importance on climate protection. The
purpose behind the Group-wide Bayer Climate Program, ini-
tiated by the Group Management Board and launched in
2007, is to further reduce greenhouse gas emissions from its
production processes and develop new solutions for climate
protection and dealing with climate change. Bayer is also
pooling its own specific competencies to drive forward this
climate protection program and has already initiated ground-
breaking “lighthouse” projects:
Performance Indicators
Category Key Performance Indicator 20076 2008
Health, Safety
and Environment
Health and safety Industrial injuries to Bayer employees
resulting in at least one day’s absence7 2.4 2.2
Reportable industrial injuries to
Bayer employees7 3.7 3.6
Major environmental incidents 3 9*
Transportation incidents 10 10
Emissions Direct greenhouse gas emissions
(CO2 equivalents in million metric tons)8 4.4 4.0
Indirect greenhouse gas emissions
(CO2 equivalents in million metric tons)8 3.7 3.5
Volatile organic compounds
(VOC) (thousand metric tons / year) 2.9 3.2
Total phosphorus in waste water
(thousand metric tons / year) 1.0 0.8
Total nitrogen in waste water
(thousand metric tons / year) 0.7 0.7
Total organic carbon (TOC)
(thousand metric tons / year) 1.8 1.6
Waste Hazardous waste generated
(million metric tons / year) 0.3 0.4
Hazardous waste landfilled
(million metric tons / year) 0.1 0.1
Use of resources Water use (million m / d)
3
1.2 1.2
Energy use (petajoules
[1015 joules]) / year) 91.7 88.5
Sustainable investment
For many years Bayer stock has been included in major indi-
ces and represented in investment funds that focus on com-
panies with sustainable and responsible corporate policies.
The Bayer Group has been featured in the Dow Jones Sustain-
ability Index World (djsi World) since 1999. It has also been
continuously listed in the ftse4Good index series. In 2007,
Bayer was included in the new ftse4Good Environmental
Leaders Europe 40 Index. The analysts of the Storebrand
Principle Fund rate Bayer among the top companies in its
peer group, awarding it the ranking “Best in Class – Environ-
mental and Social Performance.” In addition, Bayer has been
listed in the French “Advanced Sustainable Performance In-
dices” (aspi) Eurozone Index since 2001. In 2008 the Carbon
Disclosure Project (cdp), an investors’ organization, again
listed Bayer in the Climate Disclosure Leadership Index – the
first global climate protection index – as one of the world’s
leading companies in the area of climate protection. Bayer is
the only European chemical and pharmaceutical company to
have been listed in this index four times in succession.
Selected Memberships
Responsible Care Global Charter
One of the first signatories to the chemical industry’s global
charter for sustainable development and Responsible Care
The Global Compact
Founding member of the U.N. corporate responsibility
initiative for a sustainable world
World Business Council for Sustainable Development
Active member since 1997
“econsense” – Forum for Sustainable Development of
German Business
Founding member of the pan-sectoral initiative for
sustainable development
3C: Combat Climate Change
Founding member of the global climate protection initiative
Global Business Coalition on HIV / AIDS,
Tuberculosis and Malaria
Member of the global corporate network for the fight against
these three epidemic diseases
Selected Projects
Global Exploration Fund
Bayer set up the Global Exploration Fund together with
National Geographic, the world’s largest non-profit scientific
organization. Since 2007 this fund has supported nine
research projects aimed at protecting the quality of drinking
water worldwide.
“Making Science Make Sense”
In 2008 Denmark joined the list of countries participating
in the “Making Science Make Sense” education program.
Schoolchildren in a total of eleven countries are now
benefiting from the voluntary commitment of Bayer
employees who visit schools to demonstrate the aims and
benefits of science with the aid of hands-on experiments.
Young Environmental Envoys
In 2008 another country – South Africa – was added to
the “Young Environmental Envoy” program. A total of 18
countries in Asia, Latin America, Africa and Europe now
send delegates on a week-long study trip to Germany at
Bayer’s invitation once a year.
History
1863 On August 1, businessman Friedrich Bayer and
master dyer Johann Friedrich Weskott establish a
dyestuffs factory in Barmen, now part of the city of
Wuppertal.
* The names “Bayer Schering Pharma” or “Schering” as used in this publication always refer to Bayer Schering
Pharma AG, Berlin, Germany, or its predecessor, Schering AG, Berlin, Germany, respectively.
42 Dialogue
Dialogue
• Annual Report
• Stockholders’ Newsletter
• Sustainable Development Report
• research (scientific magazine)
• report (company magazine)
• direkt (newspaper for employees/neighbors)
BayKomm
Another focus of the company’s information offering is the
Bayer Communication Center “BayKomm” in Leverkusen,
which was opened in 1991. BayKomm features exhibition ar-
eas and numerous events devoted to specific subjects. Visitors
can learn about Bayer’s activities and acquaint themselves with
a variety of scientific topics – from the development of new
medicines and the safeguarding of global harvests to modern
materials that contribute to climate protection. Also on offer
are guided tours to the approximately 300 exhibits, experi-
mental lectures and projects for school students.
Bayer Names | Figures | Facts 43
Contact
Bayer AG:
Dr. Katrin Schneider, email: katrin.schneider.ks@bayer-ag.de
Bayer HealthCare:
Dr. Markus Pickel, email: markus.pickel@bayerhealthcare.com
Bayer CropScience:
Steffen Kurzawa, email: steffen.kurzawa@bayercropscience.com
Bayer MaterialScience:
Dr. Frank Rothbarth, email: frank.rothbarth@bayermaterialscience.com
Bayer Business Services:
Oliver Günther, email: oliver.guenther@bayerbbs.com
Bayer Technology Services:
Dr. Arnold Rajathurai, email: arnold.rajathurai@bayertechnology.com
Currenta:
Jürgen Gemke, email: juergen.gemke@currenta.de
Internet addresses
Homepage www.bayer.com
BayKomm www.baykomm.bayer.com
Annual Report www.annualreport.bayer.com
Stockholders’ Newsletter www.stockholders-newsletter.bayer.com
Sustainable Development
Report www.sd.bayer.com
Scientific magazine “research” www.research.bayer.com
Publications www.publications.bayer.com
News releases www.press.bayer.com
Podcast Center www.podcast.bayer.com
3 Earnings per share as defined in IAS 33 = net income divided by the average
number of shares
4 Gross cash flow = income from continuing operations after taxes, plus income
taxes, plus/minus non-operating result, minus income taxes paid or accrued,
plus depreciation, amortization and write-downs, minus write-backs, plus/
minus changes in pension provisions, minus gains/plus losses on retirements
of noncurrent assets, plus non-cash effects of the remeasurement of acquired
assets. The change in pension provisions includes the elimination of non-cash
components of the operating result. It also contains benefit payments during
the year.
5 Net cash flow = cash flow from operating activities according to IAS 7
Masthead
Published by
Bayer AG, Communications, 51368 Leverkusen, Germany
Editor
Dr. Katrin Schneider, phone +49 2 14 30 4 88 25
Email: katrin.schneider.ks@bayer-ag.de
English edition
Currenta GmbH & Co. OHG
Language Service
April 2009
Forward-Looking Statements
This publication contains forward-looking statements based on current
assumptions and forecasts made by Bayer Group or subgroup management.
Various known and unknown risks, uncertainties and other factors could
lead to material differences between the actual future results, financial
situation, development or performance of the company and the estimates
given here. These factors include those described in Bayer’s published
reports, which are available on the Bayer website at www.bayer.com. The
company assumes no liability whatsoever to update these forward-looking
statements or to conform them to future events or developments.
Important information
The names “Bayer Schering Pharma” or “Schering” as used in this publi-
cation always refer to Bayer Schering Pharma AG, Berlin, Germany, or its
predecessor, Schering AG, Berlin, Germany, respectively.
Editon 2009/2010 • E 910 831 854