Link to Amazon Link to Amazon Link to Amazon Link to Amazon

Link to Amazon Link to Amazon Link to Amazon Link to Amazon

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 David Cameron Sam Decker Dan Pink Clay Shirky
The Next Age of Government Customer Participation Chain The Surprising Science of Motivation Institutions vs. Collaboration

Eric Whitacre David Brooks

Virtual Choir The Social Animal

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 WHAI WHAI Wazala
Interactive Guide Books Online Store  

Personalize the Internet Pepsi Refresh Project I Can Make It Better

Hunch Refresheverything.com

Social Media and the New

Rules of Branding
Google Wants to Is Happiness
Link to Summary
Be More Social Overrated?  

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“You can’t trust your judgment when your imagination is out of focus.”
- Mark Twain

“Constant disruptions leave workers with only 12% of the day for thought and reflection.”
- Maggie Jackson

- [referencing their commitment to Refresheverything.com] “She sees it as a model for how companies should differentiate their brands. ‘It’s a
matter of what does this brand stand for in terms of doing something positive in the world’.”
-  Indra Nooyi, CEO Pepsico, WSJ, 1/21/11

“The future of marketing is not about how much money we can extract from our customers. But rather about how much participation we can
engage.”

- Sam Decker

"Social business for us is the fundamental transformation in creating a living breathing company that connects communicates and engages with
its constituents.  Whether you are exchanging with your labor force...to collaborate and share knowledge that creates value to the company.  Or
your supply chain to create communities that are able to take out costly inefficiencies or develop better products and bring them faster to
market.  Or bringing together customers to connect and communicate to provide insights to the company...or create an exchange with the
company that adds value to both parties.”
-  Jeff Dachis

"Those that are connecting and communicating with an audience, and growing with that audience and the audience's ecosystem /
marketplace / network, etc.... have gained credibility, traction and gained power in the marketplace from communicating what they know.  
[They] have and an enormous amount of social capital.  And social capital can be wielded and deployed in many many ways.”

- Jeff Dachis

“Our analysis of dozens of marketing budgets reveals that 70% to 90% of spend goes to advertising and retail promotions that hit consumers at
the consider and buy stages. Yet consumers are often influenced more during the evaluate and enjoy-advocate-bond stages. In many
categories the single most powerful impetus to buy is someone else’s advocacy.”
- David C. Edelman December, 2010 HBR

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Active Internet Domains
1985 - 1 active internet domain
2009 - 190,000,000 active internet domains
Today (2010) there are 1,000,000 new domains created every month

Number of internet devices:

1984 - 1,000
1992 - 1,000,000
2008 - 1,000,000,000
2012 - 17,000,000,000

Google Searches
2006 - 2.7 billion every month
2009 - 31 billion month (more than a 1000% increase)

25000000
Twitter Growth
20000000
2006 - 9,600
15000000
2007 - 638,000
10000000
2008 - 4,000,000
50000000
2009 - 71,000,000
0
2010 - 195,000,000 2006 2007 2008 2009
1 2 3 4 5 2010

Multiple Sources of Information

Over 50% of Millennials use at least four sources of information to help decide on a purchase.
33% use even more! (Edelman, 2010)

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Exponential growth of Information:
= info overwhelm on a personal level
= distilling relevance/insight on a business level
= “me-economy”; want things to be more
relevant, curated
= growing issues with privacy/trust
= Need to create relevance: provide “bites,
snacks, meals” (Nick Bilton)
Lifestyle Shifts:
= Faster
= More Complex  looking for Simplicity
= Seek brands and experiences that offer
Immersion, Transparency, a chance to make
things Better and that are Fun
= Traveler wants a more meaningful connection;
invite them in
Do you have a meaningful
story?
Do you give others the tools
to advocate for you?
Exponential shifts in Technology:
= more power / cheaper and faster
= lower barriers to entry
= more choices
= changing paradigms
= Anticipate changing expectations for participation;
embrace possibilities for collaboration and sharing never
possible before
Culture Shifts:
= Increasing options, decreasing trust
= More connected; relying on others
= desire for getter purpose + relevance
= Two waves:
Connection (Social)
+
Inspiration (Bigger Picture)
Social Business:
= Marketer -> Conversationalist
= instant access to markets; decreasing barriers to distribution
= “social business” provides bigger opportunities to improve the
way business operates
= adding a new dimension to our relationships
= Leadership + Vision still vitally important
= Be the Signal, not the Noise
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Two words can change everything.
 
I love laying basketball. I remember being 11 years old and going to the local playground. A bunch of
older kids were all just shooting around at the two hoops and not really playing.
 
I asked a simple two-word question that changed everything, “Wanna run?”
 
They all nodded excitedly and we started a full-court game that lasted for hours. More players showed
up. A group of girls showed up just to watch. Everyone had a great time and we didn’t leave until they
shut off the playground lights. We started playing every night at the same time .
 
The sad, surprising tale is that this same scene has repeated itself hundreds of times in my life. I show
up to a court and everyone is just shooting buckets, like they need an 11-year old’s permission to
organize a game.
 
“Wanna run?”
 
Minutes later, we split up teams and we’re immersed in a competitive game, whether 3 on 3 or full-court
5 on 5. In 23 years of doing this, it has worked every time. Never have the other seven people said “no,
I just came to shoot”.
 
Thousands of hours of fun and exercise for hundreds of people from tow simple words.
 
So what’s stopping you? You have dreams, ideas, that book you want to write, that blog you want to
start, that trip you want to take. So why are you standing around shooting at the hoop?
 
Wanna run?
- Clay Hebert