Section 5: Host Contracts

Table of Contents:

1. Host Checklist
2. Ad Network of Georgia Work Order Details (4 pages)
3. Host Location Information
4. Revenue Share Model
 Date: _______________

Business Name: ______________________________________Business Type: ________________________

Contact: _______________________________________Referral Source: ____________________________

Phone: __________________________________ Email: _________________________________________

Address: ________________________________________________________________________________

Sales Rep: ___________________ City: ___________________________________________ State: __________________ Zip: _____________

SALES ORDER AGREEMENT

Duration of Ad: 10 Second 20 Second 30 Second Other: ______________________________________
Type of Ad: Static Full-Motion Video
Length of time (in weeks only please): ________________________________________________________________________
Displays per hour: 1 x per loop 2 x per loop Other: ____________________________________
Target Start Date: __________________________________________________ (Must be a Monday)

Host Location(s): Total Number of Screens:____________

Ex:____________________________________________________________________________________________________
1. _____________________________________________________________________________________________________

2. _____________________________________________________________________________________________________

3. _____________________________________________________________________________________________________
More Than (3) Host Locations, Please Fill out Contract Addendum For Multiple Hosts

Ad Creation:
Create new ad using template Client would like to submit a finished/screen ready ad
Use a previous or existing ad Use a previous or existing ad with changes: ____________________________________
Custom ad --- Please fill in information below

1.Client’s Website: ____________________________________________ Company Logo: Provided in digital Recreate

2. Client’s special advertising offer/message? __________________________________________________________________
_______________________________________________________________________________________________________
3. Other information that must appear on client’s advertising offer (disclaimers, business hours, etc) ________________________
_______________________________________________________________________________________________________
4. Do you wish to include client’s address, phone number, fax and website in your advertisement? If so, please include below:
_______________________________________________________________________________________________________
_______________________________________________________________________________________________________
5. Do you wish to include a map of your client’s location: Yes No
5. Client’s favorite colors: ____________________________________ Favorite fonts: __________________________________
Notes: _________________________________________________________________________________________________

Billing Preference: Check Credit Card (Please Fill Out Credit Card Form) Other: ________________________________
The total price of advertising space is $___________________ : plus a production charge of $_________________ for layout and creation.
Total Sale: $___________________

By signing below, I hereby agree with the above selection(s) in representation of the ad campaign I have chosen. I understand that the proposed host locations are in agreement pending host
location approval. I also agree to pay the total sale amount as stated above. I understand that by signing this agreement, I will lock in my current advertising rate within the term of this agreement.
Any additional locations or time purchased will result in void of this original agreement and a new agreement will be issued. Any existing balance will be applied to the new agreement.

Please Print Name: __________________________________________ Position: ______________________________________________

Authorized Signature X _______________________________________________________________________ Date:_________________

Sales Order Terms and Conditions
1. Digital Advertising Terms and Conditions: Customer and
____USGMG________________________, (the “Company”) agree that
Company will run advertising on its screens in accordance with the terms
and conditions in this Agreement (the “Advertising Services” or “Services”).
2. Payment:
A. Customer agrees to pay the amount listed on the reverse side of this
Agreement for the Advertising Services in cash, check, money order, or
credit card.
B. If Company does not receive the full amount invoiced by the due date
listed on the invoice, Company may assess a late charge not to exceed
1.5% per month of the overdue amount. If Customer fails to pay any bill,
within thirty (30) days of the due date, Company may in its discretion
utilize any of the following remedies: (1) require full and immediate
payment of all amounts due under this Agreement; or (2) cancel the
Advertising Services; or (3) charge Customer the non-discounted rate for
Advertising Services.
C. Any deposit received by Company may be applied by the Company to
any delinquent balances or to the last payment coming due under this
Agreement.
3. Copy, Proofs and Revisions:
A. Customer must furnish artwork for the Services at least 14 days prior to
the Tentative Start Date. Customer will proof their ad within 72 hours of
receipt and provide notice of acceptance or rejection of the ad in writing
or electronically. Company reserves the right to exercise its professional
discretion concerning details related to typeface, font, color, style, layout,
subject, images, and verbiage of the ads. Company reserves the right to
modify any art or information provided by Customer if it does not meet
Company’s format requirements or is offensive.
B. Customer acknowledges and agrees that it is the sole responsibility of
Customer to notify Company in writing, of any and all changes to
Customer’s name, address or telephone number. Company will use its
best efforts to correct the changed information on the Ads within 7 days
of receipt of written notice of the changes. Notwithstanding the forgoing,
Customer shall remain obligated to make payment for the Services,
regardless of whether Company was able to make the changes within 7
days.
C. CUSTOMER AGREES THAT COMPANY, ITS EMPLOYEES,
AFFILIATES AND AGENTS SHALL NOT BE LIABLE FOR ERRORS OR
OMISSIONS IN THE SERVICES IN EXCESS OF THE MONTHLY
AMOUNT PAID BY CUSTOMER, AND SHALL NOT BE LIABLE FOR
LOST PROFITS, DIRECT OR INDIRECT, SPECIAL,
CONSEQUENTIAL, INCIDENTAL OR CONTINGENT DAMAGES
ARISING OUT OF SUCH AN ERROR OR OMISSION. IT IS THE
CUSTOMER’S RESPONSIBILITY TO NOTIFY THE COMPANY OF
ERRORS OR OMISSIONS IMMEDIATELY WITH RESPECT OT THE
SERVICES. COMPANY SHALL ENDEAVOR TO CORRECT SUCH
ERRORS OR OMISSIONS PROMPTLY. CUSTOMER SHALL NOT BE
ENTITLED TO ANY ADJUSTMENT OR CREDIT DUE TO ERRORS OR
OMISSION IN THE SERVICES AND COMPANY’S SOLE OBLIGATION
SHALL BE TO CORRECT ANY SUCH ERROR OR OMISSION.
IN NO EVENT SHALL COMPANY, ITS EMPLOYEES, AFFILIATES OR
AGENTS BE LIABLE TO THE CUSTOMER FOR ANY DAMAGES
INCLUDING, BUT NOT LIMITED TO, ALLEGED LOSS OF BUSINESS,
REVENUES OR PROFITS FOR THE COST OF OTHER FORMS OF
ADVERTISING. CUSTOMER ACKNOWLEDGES AND AGREES THAT
THIS LIMITATION OF LIABILITY APPLIES TO ANY CLAIM AGAINST
COMPANY, ITS EMPLOYEES, AFFILIATES AND AGENTS,
INCLUDING, BUT NOT LIMITED TO, CLAIMS BASED ON BREACH OF
CONTRACT, TORT (SUCH AS NEGLIGENCE) OR STRICT LIABILITY,
OR RIGHTS ARISING FROM STATUTORY ENACTMENT.
4. Correspondence with the Company: All correspondence with the
Company shall be addressed to: ______Customer Relations____
__USGMG _____191 Peachtree Street, Atlanta, Ga.
30303________________________
______________________________________________________
Page 1
of 1
5. Force Majeure: Company shall not be liable to the Customer for any
failure of the Services resulting from events beyond the Company’s
control, including, but not limited to fire, accident, acts of God, strike,
power or telephone failures, disputes with host locations or cellular
communication failures.
6. Intellectual Property:
A. Customer represents and warrants that it has the right to use any
trademark, trade name, service mark, slogan, copyrighted material or
intellectual property included in any copy submitted to Company.
Customer also represents and warrants that it has the right to use any
artwork, portrait, picture or illustration of a person shown in any copy
submitted to Company. Customer will immediately notify Company in
writing in the event that it ceases to have the above-described rights,
in which event such item shall be removed from the Advertising.
B. Customer represents and warrants that it holds all necessary permits
and licenses to provide the products and services identified in the
Advertising. Customer agrees that it is solely responsible for ensuring
that the Services comply with all laws and regulations applicable to its
business. Customer acknowledges and agrees that provision of the
Services by the Company does not constitute approval or
endorsement of Customer’s products or services by Company.
C. Customer agrees to indemnify Company (and its employees, affiliates
and agents) against, and hold Company (and its employees, affiliates
and agents) harmless from all liability, claims, demands, suits or
causes of action, whether or not partially attributable to the negligence
of Company, and will pay all expenses, including reasonable attorney
fees, settlement, and/or judgments, incurred by Company in the
defense thereof, arising out of Customer’s breach or alleged breach of
the foregoing representations and warranties.
7. Representations. Customer acknowledges and agrees that it entered
into this Agreement without relying upon any promises, statements,
estimates, representations, warranties, conditions or other inducements,
expressed, implied, oral or written, not specifically set forth herein.
Customer further acknowledges and agrees that this Agreement is not
terminable prior to expiration of the “Length of Time” marked on the
opposite page.
8. Collection Expense: In the event Customer is delinquent in its
payments and Company refers Customer’s account to a collection
agency or lawyer, Customer will be liable for all of Company’s costs and
expenses incurred in connection with Customer’s non-payment.
9. Miscellaneous:
A. This Agreement constitutes the entire understanding between the
parties and shall bind the parties and their respective successors and
assigns. Customer may not assign its right hereunder without the
prior written consent of Company, and no such assignment shall
relieve Customer of its liability hereunder.
B. The individual signing this Agreement on behalf of Customer
represents and warrants that he or she is authorized to sign on behalf
of the Customer and he or she has the authority to bind the Customer
to the terms and conditions contained in this Agreement.
C. This Agreement shall be governed and interpreted in accordance with
the laws of the State of ___Georgia_____________.
D. If any provision of this Agreement is held to be unenforceable, such
holding shall in no way invalidate any other provision hereof and this
Agreement shall remain in full force and effect.
E. This Agreement may be executed and delivered in any number of
counterparts, and all such counterparts shall constitute the same
instrument. Customer understands and agrees that an authentic copy
or electronic reproduction of this Agreement shall have the same force
and effect as an original counterpart.
F. This Agreement supersedes any other verbal or written agreement
between Customer and Company. This Agreement may not be
modified except by a writing signed by an authorized signatory of
Customer and the President of the Company.
 Agreement #: __________________ Date: _____________________

Business Name: __________________________________________________________________________

Total Agreement Price: ____________________________________________________________________

ADDENDUM FOR MULTIPLE HOST LOCATIONS

HOST NAME HOST ADDRESS START DATE

1. _____________________________________________________________________________________________________

2. _____________________________________________________________________________________________________

3. _____________________________________________________________________________________________________

4. _____________________________________________________________________________________________________

5. _____________________________________________________________________________________________________

6. _____________________________________________________________________________________________________

7. _____________________________________________________________________________________________________

8. _____________________________________________________________________________________________________

9. _____________________________________________________________________________________________________

10. _____________________________________________________________________________________________________

11. _____________________________________________________________________________________________________

12. _____________________________________________________________________________________________________

13. _____________________________________________________________________________________________________

14. _____________________________________________________________________________________________________

15. _____________________________________________________________________________________________________

16. _____________________________________________________________________________________________________

17. _____________________________________________________________________________________________________

18. _____________________________________________________________________________________________________

19. _____________________________________________________________________________________________________

20. _____________________________________________________________________________________________________

21. _____________________________________________________________________________________________________

22. _____________________________________________________________________________________________________

23. _____________________________________________________________________________________________________

24. _____________________________________________________________________________________________________

25. _____________________________________________________________________________________________________

Authorized Signature X ___________________________________________________ Date:__________________________________

Sales Rep Signature X ___________________________________________________

 Ad Networks of Georgia
Work Order Details
Reference No.: Date :

Client Services Contact Ad Campaign Contact

Marketing Client Contact:
Contact:
Email: Email:
Phone/Fax: Phone:
Office: Fax:

Client Address:
Website URL:

Tasks Demographics
Vuebox – Install and setup

Package Details Package Price

Payment Details
Please print Credit Card details:
check to: US Global Marketing group Card Type: MasterCard Visa Amex
Card#: _______________________________________ ________
Payable to US Global Marketing Group
Exp Date: _______________________________________
. Name on the Card: _______________________________________
Address: _______________________________________
_______________________________________
Signature of Card
Holder: _______________________________________
The Work Order is subject to our enclosed terms and conditions of Service.
(Client) Virtual Media Connections
Print Name: Agent Name:
Title: Title:
Address:

Date: Date:
Signature: Signature:

Please sign and fax this Work Order to 1-866-881-4022

 2

1. Recitals

This HOST AGREEMENT (the “Agreement”), is made and entered into as of this date of April 21st, 2010. (the” Effective Date”), by
and between US Global Marketing Group LLC, dba Ad Networks of Georgia, having a place of business at 191 Peachtree Street,
Suite 3300, Atlanta, Ga. 30303 and: Cartopia (“Host”) Operating a place of business at: 2671 Panola Road, Lithonia, Ga. 30058
Multiple locations: YES NO Headquartered___________________________________________________________________
Ad Networks of Georgia has created a digital signage advertising network that is made up of hosts and advertisers. Host wishes to
enter into this Agreement with Ad Networks of Georgia for the provision of digital signage advertising.

A host is an establishment that displays Ad Networks of Georgia’s digital media equipment/screens (the “Screens”), in its facility. A
“Network” is defined as several hosts that have been combined. Therefore, in exchange for the following mutual promises, as well
as other valuable consideration, the receipt and sufficiency of which is hereby acknowledged, the parties, intending to be legally
bound, hereby agree as follows:

2. Advertising Images

The Host shall receive _______ (___), _____ second advertising images per hour to be displayed at Host’s location, as well as
____ (__) advertising image per hour to be displayed on the Network. The Host shall designate all Host advertising images to be
displayed on the Network. All advertising images shall be subject to approval by Ad Networks of Georgia and shall be rejected if
reasonably deemed by Ad Networks of Georgia to be inappropriate. All such approvals or rejections may be given in writing or
verbally. At no time will Host allow advertising images for any business that Host deems to be a competitor. All Host advertising
images will be provided to Ad Networks of Georgia in acceptable formats by HOST.

3. Equipment

Any equipment provided by Ad Networks of Georgia and utilized in connection with the Network, shall be the sole and
exclusive property of Ad Networks of Georgia. Such equipment may include, but is not limited to, computers, media players,
TV/LCD monitors, cables, modems, adapters, transmitters, mounting hardware and brackets. Maintenance of the Equipment shall
be at Ad Network of Georgia’s sole cost and expense. In the event Host is evicted from its place of business where equipment is
located, then immediately upon request by Ad Networks of Georgia, Host shall provide a limited power of attorney to Ad Networks of
Georgia solely to enable Ad Networks of Georgia to remove its equipment from Host’s place of business.

4. Host Responsibilities

Host represents and warrants that it shall: (i) provide the necessary space for the Equipment; (ii) provide uninterrupted power to the
Equipment by use of a normal, grounded three pong power outlet; (iii) ensure that at all times during Host’s normal business hours
the Equipment/Screen will be unobstructed and in clear view; (iv) provide Ad Networks of Georgia with necessary access to the
Equipment, as requested by Ad Networks of Georgia;(v) not move, adjust, clean or otherwise interfere with the Equipment; and (vi)
immediately contact Virtual Media Connections {404-978-2253} in the event any problems arise with the Equipment.

5. Term and Termination

This Agreement shall begin on the Effective Date and shall continue for a period of twelve (12) months from the date of the initial
installation of the Equipment/Screens (the “Initial Term”). At the end of the Initial Term this Agreement shall automatically renew for
subsequent terms of one year (together with the Initial Term, all subsequent terms shall be referred to as the “Term”) unless Ad
Networks of Georgia or HOST has notified the other party in writing at least 30 days prior to the renewal date of such party's intent
not to renew this Agreement. Ad Networks of Georgia reserves the right to remove any and all said equipment, owned by Ad
Networks of Georgia with a 10 day notice to HOST location. HOST or Ad Networks of Georgia may terminate this Agreement at any
time for any reason with a 15 day written notice. In the event that Host breaches this Agreement, Ad Networks of Georgia, in its sole
discretion, may immediately remove the Equipment/Screens and terminate this Agreement.

Client Signature/ Initials: ________________

 3

6. Notice

Any notice given pursuant to this Agreement will be sufficiently given if it is in writing and delivered, or sent by certified email or
prepaid post or facsimile, to the other party at the addresses shown above. Any amendments to this Agreement can only be made
by mutual consent of both parties to the Agreement. Such amendments shall be in writing, signed by both Parties, and attached to
this Agreement.

7. Property Loss, Theft or Damage

In the event Equipment/Screen is lost, damaged or stolen, Host agrees to notify Ad Networks of Georgia immediately. Host agrees
to cooperate fully with Ad Networks of Georgia, including, but not limited to providing information necessary for the filing of
insurance claims and police reports required to protect the property interests of Ad Networks of Georgia.

8. Insurance

During the Term of this Agreement, Ad Networks of Georgia shall maintain in full force and effect general liability insurance
coverage.

9. Indemnification

Each party (“Indemnifying Party”) agrees to and shall defend, hold harmless and indemnify the other, its officers, directors,
employees and agent (“Indemnified Party”) from and against all claims, damages or causes of action caused solely by the gross
negligence of the Indemnifying Party.

10. Warranties

It is expressly agreed that Ad Networks of Georgia makes no warranty whatsoever, express or implied with respect to the quality,
veracity, accuracy, fitness for a particular purpose, completeness, reliability, performance, suitability, efficacy or value of the
network services or products . Host agrees that they provide the content of the advertisements and assume all Liability arising out
of the claims made therein. Host also expressly agrees to indemnify Ad Networks of Georgia against any claims arising as a result
of the advertisements. AD NETWORKS OF GEORGIA MAKES NO WARRANTY REGARDING THE EQUIPMENT/SCREEN, THE
NETWORK OR ITS SERVICES, AND DISCLAIMS ALL WARRANTIES EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED
TO THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND
NON‐INFRINGEMENT. AD NETWORKS OF GEORGIA DOES NOT WARRANT THAT OPERATION OF THE SCREEN OR THE
NETWORK WILL BE UNINTERRUPTED OR ERROR‐FREE.

11. Confidentiality

Both Parties acknowledge that by reason of their relationship under this Agreement, either party may have access to certain
information and materials relating to the other's business, plans, customers, software technology, marketing strategies, contract
information, inventions, research materials, or any other material considered proprietary in nature, which value would be impaired if
such information were disclosed to third parties. The Parties agree that neither will use in any way for its own account, nor for the
account of any third party, nor disclose to any third party, any such information revealed to it by the other. The Parties further agree
that each will take every reasonable precaution to protect the confidentiality of such information.

10. Limitation of liability

In no event shall Ad Networks of Georgia be liable for indirect, special, exemplary, consequential, incidental or punitive loss,
damage or expense (including lost profits) arising out of any claims with respect to products or services advertised . In no event will
Ad Networks of Georgia be liable to customer or any third party for any damages (even if Ad Networks of Georgia has been
informed of the reasonable possibility of such damages), including any incidental, consequential, exemplary, punitive, indirect, or
special damages, expenses, lost profits, lost data, lost savings, or other damages arising out of the services, the Equipment/Screen
or the Network, or in any other way related to the Agreement.

Client Signature/ Initials: ________________

 4

11. Disputes

Each party hereby waives any right to a trial by jury in the event of any controversy or claim relating to these Terms and Conditions.
The laws of the State of Georgia shall apply to any resulting claim or action, and the exclusive jurisdiction and venue for any
proceeding brought pursuant to these Terms and Conditions shall be at the discretion of Ad Networks of Georgia.

12. General Provisions

If any provision in this Agreement is found to be invalid, void, or unenforceable, the remaining provisions will nevertheless continue
in full force without being impaired or invalidated. Any waiver of any particular provision of this Agreement, or breach thereof, does
not imply waiver of such provision, or enforcement of such provision, or any other provision of this Agreement in the future. This
Agreement contains the entire agreement between the parties, and there are no verbal understandings or agreements different from
those stated in this Agreement. In order to be effective, any modification must be in writing, signed by an authorized agent of both
parties and attached hereto.
This Agreement, including all activities resulting from the negotiation, implementation, or enforcement of this Agreement, shall be
construed in accordance with the law of the State of Georgia, regardless of any conflict or choice of law provisions. Both parties
agree to waive their respective rights to a jury trial in the event of any litigation relating to obligations pursuant to this Agreement.
Neither party shall be liable for any delay in or impairment of performance resulting in whole or in part from acts of God, labor
disruptions, shortages, inability to procure product, severe weather conditions, acts of subcontractors, interruption of utility services,
acts of any unit of government or governmental agency, or any other circumstances or causes beyond the control of either party in
the conduct of its business.
This Agreement may be executed in one or more counterparts, each of which when so signed shall be deemed to be an original,
and such counterparts together shall constitute one and the same instrument. In lieu of the original, a facsimile transmission or copy
of the original shall be as effective and enforceable as the original.
Should any provisions of these Terms and Conditions be found invalid or unenforceable, all such provisions are to be enforced to the
maximum extent permitted by law, and beyond such extent shall be deemed modified to the limited extent required to permit its enforcement
in a manner most closely representing the intention of the parties as expressed herein.

IN WITNESS WHEREOF, the authorized agents of the parties designated below have read this Agreement, and knowingly and

voluntarily execute this Agreement on behalf of their respective parties.

HOST Business Name: ________________________________________________________________________________

Located at: _________________________________________________________________________________________

HOST Representative: ________________________________________________________________________________

Signature: ___________________________________________ Date: ____________________________________

Signature: ___________________________________________ Date: ____________________________________

Copyright © 2010. USGMG All rights reserved.

Client Signature/ Initials: ________________

 HOST LOCATION INFORMATION

HOST _____________________________________ --- PLEASE ENTER ALL INFORMATION:

Host location screen serial number: ____________________________ Screen Size: ________________________________

Create Host SCREEN Name (ID): ___________________________________________________________________________

(Please enter the name in which you will “know” the location of this host)
INSTALL DATE: _______________________________________

Actual Host location name: ________________________________________________________________________________

Type of business: ________________________________________________________________________________________

Contact person at this host location: _________________________________________Position:________________________

Location Address: ________________________________________________________________________________________

Location phone number: ________________________________ Contact person phone number: _______________________

EMERGENCY Contact : ____________________________________________________________________________________

Email: ________________________________________________ Cell Phone: _______________________________________

Proposed installation site: Wall Ceiling Shelf Post Other: ______________________________________

Hours of operation: Sunday: _________________________

Monday: ________________________ Any special holiday hours, please list:

Tuesday: ________________________ 1.

Wednesday: _____________________ 2.

Thursday: _______________________ 3.

Friday: _________________________ 4.

Saturday: _______________________ 5.

Other information / notes: _________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________

________________________________________________________________________________________________________
bizndex P.O. Box 861, Skiatook. OK 74070 (877)-275-2496
Client Form

Sales Representative Information

Client Information
Name:_ ____________________________________________________________ Name:
Email:______________________________________________________________

Business Information RID #:

Name:_ ___________________________________________________________
Phone Number:
Address:__________________________________________________________
__________________________________________________________________
Email:
Phone Number____________________________________________________
Toll Free Number:_ ______________________________________________________________________________________________________
Website:________________________________________________________________________________________________________________
Email:_ _________________________________________________________________________________________________________________
Hours of Operation:_ ____________________________________________________________________________________________________
Credit Cards Accepted___________________________________________________________________________________________________
What business categories are most relevant to your business? (legal, florist, plumbing)
________________________________________________________________________________________________________________________

What products do you carry? Be specific and use complete descriptions, like “pool pumps” instead of “pumps”
Examples: Pool chemicals, ladders, chlorine, water test kits, pool pumps and filters, pool covers, solar covers, pool slides, diving boards, pool cleaners,
above ground pools, pool paint, lights, chlorine, pool fences, pool and outdoor toys, outdoor games, portable spas

What services do you offer? Be specific and use complete descriptions, like “4 wheel alignment” instead of “alignment”
Examples: Pool cleaning, free pool water testing, pool repair, pool maintenance

What brands do you carry? Be specific and use complete brand descriptions, like “Goodyear tires” instead of “Goodyear”
Examples: Polaris Pool Cleaners, Hayward Salt Systems, Raypak Pool Heaters

Describe your business. If someone asked you to describe your business, how would you respond? Include things that make your business unique.
bizndex P.O. Box 861, Skiatook. OK 74070 (877)-275-2496

Why would someone choose your company instead of your competitors?

Client Form

Example: For more than 40 years, Acme Pool Supplies and Services has provided Tulsa with experienced and professional pool care. We carry pool
chemicals, supplies and accessories for above-ground and in-ground swimming pools and hot tubs. Our expert staff can answer all of your pool and spa
questions. If we don’t know the answer, we’ll find out. Whether you are a do-it-yourselfer who needs a little assistance or you’re in need of complete,
professional pool maintenance, we stand ready to provide exactly what you need. We have developed trusting relationship with hundreds of Tulsa area
customers over the past 4 decades, and we hope we can begin one with you.

Words/phrases that describe products or services that don’t apply to your business.
Example: we don’t deliver, we don’t color hair, we don’t do major auto repairs.

Is your business known by any other names, or are there any common misspellings of your company name,
products or services?
Examples for Mazzio’s Pizza: Mazio’s Pizza, Mazio’s Piza, Mazzio’s Piza
What zip codes does your business primarily serve? This will help us target your online marketing to your specific geographic area, providing a much
more potent campaign,.

Do you have video for your business?

Yes No

Online video is one of the best ways to engage consumers! Video allows you to communicate on multiple levels, using visual imagery, the spoken word,
music and text, helping your potential customers remember your company and get excited about your products or services. This could simply be a video
of you telling about your business, or a video demonstrating one of your products or services.

If you have existing video on YouTube, Google Video, etc., you can simply embed a link to that video content, along with a title and description of your
video.

If you have video content, but it’s not online yet, one of our customer service representatives can assist you.

Simply click here to send a message and someone will contact you within the next 2 business days.
If you need help creating a video, we offer professional, affordable video production. Click here for details
 Service Options
Please select one below
LocalNdex
$99/Monthly + $24.95 Set-Up Fee
Total Price: $123.95
$99/Monthly (3 Mo) + $19.95 Set-Up
Total Price: $316.95
$94.05/Monthly (6 Mo) FREE Set-Up
Total Price: $564.30
$89.10/Monthly (12 Mo) FREE Set-Up
Total Price: $1,069.10
Strategic Marketing Package
$189/Monthly + $49.95 Set-Up Fee
Total Price: $238.95
$189/Monthly (3 Mo) + $29.95 Set-Up
Total Price: $596.95
$177.55/Monthly (6 Mo) FREE Set-Up
Total Price: $1,077.30
$170.10/Monthly (12 Mo) FREE Set-Up
Total Price: $2,041.20
Master Marketing Package (5)
$249/Monthly + $59.95 Set-Up Fee
Total Price: $308.95
$249/Monthly (3 Mo) + $39.95 Set-Up
Total Price: $786.95
$236.55/Monthly (6 Mo) FREE Set-Up
Total Price: $1,419.30
$224.10/Monthly (12 Mo) FREE Set-Up
Total Price: $2,689.20
Master Marketing Package (10)
$279/Monthly + $59.95 Set-Up Fee
Total Price: $338.95
$279/Monthly (3 Mo) + $39.95 Set-Up
Total Price: $876.95
$265.05/Monthly (6 Mo) FREE Set-Up
Total Price: $1,590.30
$251.10/Monthly (12 Mo) FREE Set-Up
Total Price: $3,013.20
Master Marketing Package (20)
$379/Monthly + $69.95 Set-Up Fee
Total Price: $448.95
$379/Monthly (3 Mo) + $49.95 Set-Up
Total Price: $1,186.95
$360.05/Monthly (6 Mo) FREE Set-Up
Total Price: $2,160.30
$341.10/Monthly (12 Mo) FREE Set-Up
Total Price: $4,093.20
Marketing Consultant Information
Name:_ ________________________________________
RID#:__________________________________________
Payment Information
Option1 - Debit or Credit Card
(Credit card information and address mus match)
MasterCard Discover
Visa American Express
Name on Card:_ _________________________________
Address:_ ______________________________________
Card Number: ___________________________________
Expiration Date:__________________________________
3 or 4 Digit Security Code:__________________________
(last 3 or 4 digits on back of card)
Option2 - Check
BizNdex accepts Checks only on:
6 or 12 month service selections.
Make Check payable to: BizNdex
Check and Clent Order Form must be mailed to:
BizNdex
P.O. Box 861
Skiatook, OK, 74070
I hereby authorize BizNdex to charge the indicated credit card for the total amount due
under the indicated Service Option. I agree that this is a periodic charge that will be made
as indicated by the Service Option listed herein. To terminate the recurring billing process,
I must cancel in writing. I will not dispute BizNdex’s recurring billing with my credit card is-
suer so long as the amount in question was for service rendered prior to my canceling my
account in the manner required. I agree that if I have any problems or questions regarding
my BizNdex service, I will contact BizNdex for assistance, using the contact information
listed on their website. I agree that I will not dispute any charges from BizNdex unless I
have already attempted to rectify the situation directly with BizNdex and those attempts
have failed. I understand that I may choose to be invoiced and may via check on a monthly
basis if I choose the option to pay via check on applicable Service Options. I guarantee and
warrant that I am the legal cardholder for this credit card, and that I am legally authorized to
enter into this recurring billing agreement with BizNdex.
I have received a copy of the following: About Your Online Campaign, Client FAQ’s and the
BizNdex Guarantee,
______________________________________________________________________
Client Signature:
 MEDIA SURVEY
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Local Radio Station: __________ FM Local Magazine 1: __________________________

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Local Radio Station: __________ AM Local Magazine 2: __________________________

15 Second Commercial - $______ per commercial Quarter Page - $________ Per Occurrence

30 Second Commercial - $______ per commercial Sixth Page - $________ Per Occurrence

Local Newspaper: __________________________ Yellow Pages

Quarter Page (Monday-Friday) - $________ Quarter Page - $________

Quarter Page (Saturday) - $________ Half Page - $________

Quarter Page (Sunday) - $________ Full Page - $________

Local Community Newspaper: ________________ Local Television Station: ______________________

Quarter Page Color Per Occurrence - $________ 15 Second Commercial - $______ per commercial

Half Page B&W Per Occurrence - $________ 30 Second Commercial - $______ per commercial

Half Page Color Per Occurrence - $________ 1 Minute Commercial - $______ per commercial

NOTES:_____________________________________________________________

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________

____________________________________________________________________
 In-Person Appt Questions:

1. What advertising are you doing right now and for how long?

A. Of that advertising, what works and what doesn’t in your perspective?

B. What would you change about your current marketing?

2. Who is your target customer base?

A. Where do you draw business from (mile radius or cities)?

B. How’s business right now?

C. What is the dollar amount of your average ticket / sale?

3. How often do you update your website and do you do it

yourself?

4. WHAT IS MOST IMPORTANT TO YOU BY WAY OF YOUR

RELATIONSHIPS WITH YOUR MARKETING REPS?!
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 WHITE PAPER – RESEARCH SUMMARY

ADDING OUT-OF-HOME DIGITAL

ADVERTISING NETWORKS TO THE
MARKETING & MEDIA MIX
Understanding and realizing the potential of emerging
out-of-home digital advertising networks
and their role in your marketing plan

August 2006
 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

The Emerging Role of Out-Of-Home Digital Ad

Networks in the Marketing and Media Mix
What are out-of-home digital advertising networks and why should
marketing executives care about them?
Out-of-home digital advertising networks – networks that deliver advertising in stores, movie
theatres, office buildings, doctors offices and malls—are important marketing and
communications channels that marketing
and advertising executives need to An Overview of Out-of-Home Digital
incorporate into the marketing and media Advertising Networks
mix in their annual marketing plans.
These rapidly emerging channels Venue Leading Networks Outlets
represent the fastest growing slice of the Cinema
National CineMedia,
Movie Theatres
marketing and communications pie and Screenvision

foreshadow how organizations will go to Grocery Stores

PRN, Sign Storey, IBN,
Ignition
Supermarkets (Top 50)
market in the future because they address Captivate, WSJ Office
an unmet need for national advertisers. Office Buildings
Network
Class A Office Buildings

Marketing executives who target Big Box Retail

Comp USA, Target, PRN
Stores
professionals, young shoppers and mass (Wal-Mart, Best Buy)

affluent households or sell through retail Shopping Malls

On Spot Digital Network,
Class A Shopping Malls
Adspace Networks
channels should invest in these channels
because they are viable and effective Gas Stations Gas Station TV Gas Stations

channels and a good investment. Doctors Offices/ Accent Health, Patient

Physicians Offices
Marketers that rely heavily on national Hospitals Channel, Newborn Channel

advertising will need to master how to Out-of-Home Lamar Digital Displays,

Digital Billboards and Posters
Digital Signage Clearchannel Outdoor
market through a diverse set of alternative
Verizon, Cingular, T-Mobile, Cell Phones & Wireless
digital platforms like out-of-home digital Cell Phones
Sprint, Devices
ad networks to effectively reach national Other Emerging Clubcom Networks, IBN, Airport, Health Club,
audiences and remain competitive. Platforms CBS Outdoor, Ecast Restaurants, Transit, C-Store

Marketing executives should care about Source: Profitable Channels analysis of the out-of-home
digital advertising industry
out-of-home digital ad networks because
they solve many of the problems plaguing traditional media, including declining national
audiences, technologies that allow consumers to skip or avoid ads, and the shift in consumer
“attention” to alternative digital media. These channels offer national coverage with high levels
of control and measurability relative to traditional marketing and communications channels.
Marketers who master how to reach national audiences through multiple digital

What are Out-of-Home Digital Advertising Networks?

Out-of-home digital advertising networks are called many things—emerging media platforms,
digital-signage networks, in-store television, new digital media, and place-based media. Simply
put, they deliver digital and video advertising in new and better places. In the last four years,
marketers have taken advantage of advances in digital, network and flat-screen technologies
to broadcast programming, information and advertisements in places they could not in the past.
Hundreds of potential advertising places—or “platforms”—now exist. The most attractive are
those where people congregate, eyeballs are focused and minds make purchasing decisions.
The most viable are where screens can be mounted affordably and paid for through
advertising. Interpublic Group estimates that over 700 out-of-home digital ad network
“platforms” have emerged since 2002, with many more to come. While this is too many for
agencies to manage, a handful of potent networks have emerged in cinemas, big-box retailers,
grocery stores, malls, office buildings and doctors’ offices. In time, marketers aspire to include
cell phones and gas stations as national media outlets as well.

Copyright 2006, Profitable Channels LLC – Unauthorized reproduction prohibited Page 2

 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

ad platforms like these will have a significant advantage over their competitors in terms of cost to
sell, coverage of the market, control over their marketing resources and alignment with customer
behavior. Agencies that understand how to size, plan, buy and market through many digital
media channels will deliver more value to their clients and grow faster.
Why out-of-home digital ad networks are becoming important marketing
and communications channels
This year a handful of top networks have matured to Six Facts About Out-of-Home
become viable marketing and communications channels that Digital Advertising Networks
can reach large unexploited national audiences, target
attractive niche markets and deliver brand messages at the 1. They are big
“moment of truth” when purchase decisions are being made. 2. They are here to stay
These networks offer marketers a broader selection of media
3. Customers like them
to choose from to target their brand message in venues that
are more relevant to their product. As point-of-purchase 4. People watch them
viewership and customer receptivity have become accepted 5. Ads on these networks get
and proven facts, over a billion dollars of media spending results
has shifted into networks that attract and engage millions of
“eyeballs” in places where brands can be enhanced and sales 6. It is possible to translate traffic
can be impacted. Leading marketers and agencies that have to viewers
experimented with these channels have figured out how to Source: Adding Out-of-Home Digital Ad Networks to the
Marketing and Media Mix (2006)
plan, buy, measure and advertise on these unique channels
and are realizing their potential today.
Tactically, marketers who target professionals, young shoppers and mass affluent households or
sell through retail channels should invest in these channels because they are viable today,
effective and a good investment. Strategically, marketers with large national advertising budgets
will need to master how to market through a diverse set of alternative digital platforms like out-
of-home digital ad networks to effectively reach national markets and remain competitive.
The most mature networks are ready to be added to the marketing and media mix today. Over
ten out-of-home digital ad networks have “crossed the chasm” and now deliver national reach
and measurable value to marketers, retailers and consumers. Specifically, professionally
managed national advertising networks exist in supermarkets, class-A office buildings, shopping
malls, movie theaters and big-box retail venues.
The Leading Out-of-Home Digital Advertising Networks That
Have “Crossed The Chasm”

# Available # of Networked Network Reach Potential Audience

Venue Leading Networks Outlets Venues Venues (# DMA) Size (% HH)1
National CineMedia,
Cinema Movie Theatres 6,012 3,968 40+ 32%
Screenvision

Supermarkets
Grocery Stores PRN, Sign Storey, IBN 23,000 3,992 25 93%
(Top 50 Chains)

Captivate, WSJ Office Class A Office

Office Buildings 13,511 1,000 15 12%
Network Buildings

Comp USA, Target, PRN

Big Box Retail Stores 47,000 4,195 40+ 30%
(Wal-Mart, Best Buy)

On Spot Digital Network, Class A Shopping

Shopping Malls 2,403 150 21 35%
Adspace Networks Malls

Source: Motion Picture Association, The CoStar Group Inc., Profitable Channels Analysis of Retail Industry, US 2002
Economic Census, NIRB Shopping Center Census.
These channels offer marketers that spend heavily on national media an attractive investment
alternative for a number of reasons.

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 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

They are big. Two-thirds of the 6,012 Consumer Exposure to Different Media Venues
cinemas in the U.S. are part of advertising (% of Adults Exposed in The Last Month)
networks reaching 32% of households in a OutDoor
given month according to the Motion Grocery Stores
Picture Association. Thirty-seven of the Broadcast Television
top 50 supermarket chains are either Gas Stations
rolling-out, piloting or planning in-store Big Box Retail
television networks. And over 4,000 big- Radio
box retail stores offer video advertising, Internet
including Wal-Mart, Target, Best Buy, Cable Television
CompUSA and Circuit City. Over 75% of Cell Phones
households are exposed to out-of-home Newspapers
venues such as grocery stores, gas Magazines
stations, and big box retail in a given Shopping Malls
month. Cinema
Doctors Offices
ƒ They are growing fast. New Office Buildings
networks are expanding their reach
and being launched at an accelerating 0% 20% 40% 60% 80% 100%

rate. Over 700 out-of-home digital Out of home digital ad networks Established media
advertising networks have been
Source: Profitable Channels analysis of the media and the out-of-home digital
launched in the last four years, advertising industries, multiple sources (see About this Research)

according to Interpublic Group

estimates, and many more will emerge. Five new networks in convenience stores, gas
stations, malls, transit stations and office buildings were announced in June 2006. The
Outdoor Advertising Association of America optimistically forecasts that up to 25% of all
billboards will be digital in five years.
ƒ They are valuable. When viewed as marketing and communications channels, these rapidly
emerging channels offer superior coverage, control, customer experience and cost
effectiveness relative to traditional marketing and communications channels. These channels
deliver more measurable sales impact closer to the purchase decision-making point and are
highly relevant to many products and brands. Marketers that rely on retail channels or target high
value clients and households can increase the relevance of their brand messages and block
competitors from using the most relevant venues.
ƒ They can do what traditional media cannot.
Customer Acceptance Of Out-of- Out-of-home digital ad networks offer
Home Digital Advertising Networks marketers five advantages over traditional
Health club patrons who feel media: measurable sales impact, proximity to
television is a good thing for health 82% the sale, better ways to target media, greater
clubs to offer1 relevance to the product being sold and tighter
Wal Mart shoppers who agree that integration with local selling efforts.
in store television is a "good 88%
thing“2 ƒ Customers like them. The established
People who feel in store television syndicated media research companies that
is an easy way to learn about new 89% evaluate traditional media viewership have
products4 conducted over 10 studies that consistently
Supermarket customers who find indicate value to, acceptance by and positive
video programs featuring product 78% response from customers to this media.
or sale information helpful.3 ƒ They are professionally managed. The
Percentage of mall shoppers who largest networks are managed by third-party
are “glad” video display screens 71% network operators, who provide support in the
were installed in the mall.5
areas of national ad sales, network operations
Source: 1) Nielsen New Media 2)TNS survey of Wal-Mart Shoppers 2005, and compliance, program quality and
3) Arbitron Retail Media Study Volume II, 2004, 4) Guideline Ad Awareness
Recall Study, 5) Arbitron survey of mall shoppers, February 2005 advertising support.

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 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

This year marketers will invest more than $1.2 Billion in national media spending in out-of-
home digital advertising networks because these rapidly emerging channels offset and solve
many of the challenges facing traditional media, including declining national television
audiences and the fragmentation of media channels, and the lack of accountability and
measurable impact of ads on sales.

Ad Spending by Media Type

2006 Ad Spending On Out-of-Home

2006 Ad Spending By Media Type Digital Media
(Total $165 Billion) (Total $1.2 Billion)
Other (Doctors,
Out of home digital Health Clubs, Gas
OutDoor, $5.60 media, $1.20 Stations), $0.03
Office Buildings,
Out of Home Digital $0.08
Magazines, $28.00 Signage, $0.12

Big Box Retail,

Broadcast
$0.20
Television, $44.00
Grocery Stores,
$0.16

Newspapers , $35.00 Shopping Malls,

$0.03

Radio, $19.60

Cable Television,
$20.00
Internet , $12.50
Cinema, $0.58

Source: Veronis Suhler Stevenson, TNS Media Intelligence Report, Universal McCann, Outdoor
Advertising Association of America, IAB/PWC.

Out-of-home digital ad networks are part of the fastest growing slice of the marketing and
communications pie - new digital media - which is forecast to grow at a rate of over 20% a year,
according to Veronis, Suhler, and Stevenson 2006 Communications Industry report.
Several industry sources, including but not limited to Veronis Suhler Stevenson and Carat Media,
have forecast that within five years marketers will shift up to $40 Billion of traditional media
spending from traditional advertising media to new media. This reallocation of media spending
reflects a shift in consumer “attention” away from traditional newspaper and broadcast media to
the Internet and new digital media, including cell phones, video games, podcasting, and out-of-
home digital advertising networks
The Lifecycle of Marketing and Communications Channels
(2005 Ad Spending Growth Rates)

Out-of-
New Interactive Home Cable
TV Broadcast
Digital Media Media TV
Media (17%) (9.8%) (8%) Newspaper
(2%)
Return (20.7%)
‹ ‹ ‹ ‹ ‹
(1.5%)

Incubate Grow Harvest Decline Retire

Time
Source: Veronis Suhler Stevenson, TNS Media Intelligence Report, American Society of Newspaper Editors.

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 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

These rapidly emerging channels are expected to help offset or solve many of the challenges
plaguing traditional media, including:
• Declining national television audiences and the fragmentation of media channels;
• Digital video recorder (DVR) technologies that allow consumers to skip ads;
• Increased on-demand, consumer-purchased content that allows avoidance of ads;
• Lack of accountability and measurable impact of ads on sales.
For example, P&G cut its broadcast TV allotment by 5% this year to make room for alternative
digital media such as in-store television and to adapt to the declining audience share of
traditional media.
Organizations that figure out how and where these new channels can add the most value will
gain a significant edge over their peers in the same way Dell used the telephone to gain the edge
on IBM’s 9,000-person sales force in 1994, and Charles Schwab used the Internet to gain customer
share from over 100,000 human stockbrokers and financial advisors in 1999. Out-of-home digital
ad networks offer similar advantages to marketers who sell through retail channels, aim their
efforts at executives or strive to reach young people with spendable cash. Leaders in industries
such as packaged goods, financial services and healthcare can generate more sales for their
marketing dollar by:
ƒ Mastering how to market through a diverse set of alternative digital platforms, like out-of-
home digital ad networks, to effectively reach national markets and remain competitive.
ƒ Becoming more proficient at allocating their marketing dollars to media platforms that
optimize sales impact and yield more and better quality impressions across the “day in the
life” of their customers.
Organizations that take a wait-and-see approach to these channels will be at a disadvantage
relative to competitors who have “moved up the learning curve.” They will risk being “blocked”
from these channels by more aggressive competitors, particularly those that rely heavily on retail
channels for sales or target professionals, young people or “mass affluent” households.
Marketing executives should take two actions to ensure their organizations are fully capitalizing
on the potential of out-of-home digital ad networks to stay ahead of the competition:
1. Understand the potential of out-of-home digital ad networks to drive growth. Marketing
executives should make sure their agency partners are considering these valuable channels as
part of the marketing/media mix, and that their agency partners are capable of planning,
measuring, buying and advertising on these networks.
2. Budget these channels into your upcoming annual marketing plans. Marketers who sell
through retail channels or target professionals, young shoppers, and “mass affluent”
households should include out-of-home digital ad networks as primary, complimentary or
exploratory channels. These marketers will get the highest immediate return from media
investments in out-of-home digital ad channels because these channels:
ƒ Are highly relevant to their selling approach
ƒ Are under priced relative to the value they deliver
ƒ Provide more measurable sales impact from their media spend
ƒ Offer the ability to block competitors from using these channels through category
exclusivity or share of screen.
To better understand the potential of these networks to grow your business and learn how the
fundamentals of planning, buying, measuring and advertising on out-of-home digital ad
networks, marketing and media executives should read the complete research report titled:
“Adding Out-of-Home Digital Advertising Networks to the Marketing and Media Mix.” This analysis of

Copyright 2006, Profitable Channels LLC – Unauthorized reproduction prohibited Page 6

 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

consumer behavior, industry trends and marketing best practices found that out of home digital
ad networks are a more effective media that is ready to be added to the marketing and media mix
today. Specifically, the research report found these rapidly emerging ad networks:
ƒ Deliver marketers five things traditional media
cannot: measurable sales impact; point-of-purchase Five Things Out-of-Home
proximity; customer targeting; purchaser relevance; Digital Ad Networks Can
and local sales support. Do That Other Media
ƒ Offer superior cost to sell, market coverage,
Channels Cannot
marketing-resources control and alignment with 1. Better proximity to the
customer behavior relative to other media. purchase decision.
ƒ Represent an undervalued and high-return media 2. Measurable advertising impact
investment, delivering more measurable sales impact
closer to the purchase decision-making point. 3. Greater relevance to the
product being advertised
ƒ Are highly relevant to many products and brands –
particularly marketers that rely on retail channels or 4. The ability to target niche
target high value clients and households. markets.

ƒ Fill an unmet need for national advertisers because 5. Targeted support for local sales
they help marketers address the decline in the and marketing programs.
audiences of traditional media and the increased
adoption of technologies that allow consumers to skip ads, avoid ads or consume content “on
demand”.
ƒ Will accelerate major changes in how national ad investments are allocated and measured;
and how agencies staff their client teams, plan media and create campaigns. Agencies that
learn to size, plan, buy and market through multiple digital media channels will deliver more
value and grow faster.
More detailed information about the complete research report titled: “Adding Out-of-Home Digital
Advertising Networks to the Marketing and Media Mix” and how to get a copy for your organization
is provided on the following pages.
About the Author
Stephen Diorio is a Partner in Profitable Channels and an established authority in sales and
marketing strategy. He has helped over 100 leading organizations develop growth strategies that
take advantage of innovative channels and technologies to grow more efficiently. He is the
author of several highly regarded publications on channel strategy and sales-and-marketing best
practices including: Beyond e: The 12 Ways Technology Will Transform Sales & Marketing Strategy
(McGraw-Hill 2002). He also is a prominent speaker on sales-and-marketing strategy at leading
public and private venues.
Profitable Channels, LLC (www.profitablechannels.com) is a marketing company that helps
organizations grow faster at lower cost. Profitable Channels designs and builds innovative
communications, promotional, sales and marketing programs that reach the right person at the
right place at the right time. We execute highly profitable channel programs that generate
measurable new growth today, while providing our clients education on leading-edge marketing
practices, turnkey execution of innovative channel and marketing programs, and consulting
support to design, plan, and measure results. To learn more about this report or our services,
please contact us at 203-227-6020 or sdiorio@profitablechannels.com

Copyright 2006, Profitable Channels LLC – Unauthorized reproduction prohibited Page 7

 Adding Out-of-Home Digital Advertising Networks To The Marketing & Media Mix

A Preview of the Full Report: Table of Contents

ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE
MARKETING & MEDIA MIX
KEY STUDY FINDINGS
I. What are out-of-home digital ad networks and why marketing executives should care…….….…....................... 5
II. The emerging role of out-of-home digital advertising networks in the marketing/media mix….…....................... 6
ƒ Why out-of-home digital ad networks are important marketing and communications channels……..…...................... 6
ƒ The superior value of out-of-home digital ad networks…………………………………………………...…..................... 9
ƒ Five advantages of out-of-home digital ad networks over other media……………………………………..................... 11
III. Utilizing out-of-home digital ad networks to your advantage…………………………………………………………... 13
ƒ What early adopters have learned about adding out-of-home digital ad networks to the marketing and media mix 13
ƒ The keys to planning, buying, measuring and advertising on out-of-home digital ad networks….…..…..................... 14
ƒ Plan: Add out-of-home and “shopper marketing” skills to the team………………………………..…..................... 15
ƒ Buy: Find the best network and most relevant placement ………………………………………….…..................... 16
ƒ Measure: Quantify audience delivery by translating traffic to viewers……………………………..…..................... 18
ƒ Advertise: Make content and programming “ready” for a new channel………………………………..................... 20
ƒ 30 groups to help you add out-of-home digital ad networks to your marketing/media mix…………..................... 23
IV. Immediate actions to capitalize on out-of-home digital ad networks…………………………………...................... 24
ƒ Short-term Actions…………………………………………………………………………………………………….…... 24
ƒ Long-term Actions………………………………………………………………………………...…………………..…... 25
APPENDIX
V. SPECIAL SECTION: Six facts about out-of-home digital advertising networks………………………………..….... 26
VI. ABOUT THE AUTHOR……………………………………………………...………………………….…....…....…....…....… 27
VII. ABOUT THIS RESEARCH REPORT…………………………………………………………..………………………..…… 28

INDEX OF CHARTS AND TABLES

Chart 1. Out-of-Home Digital Advertising Networks………………………………………………………………………....... 5
Chart 2 The Leading Out-of-Home Digital Advertising Networks That Have “Crossed the Chasm”………………….… 6
Chart 3 Consumer Exposure to Different Media Venues…………………………………………………………………… 7
Chart 4 Customer Acceptance of Out-of-Home Digital Advertising Networks…………………………………………… 7
Chart 5 Ad Spending by Media Type…………………………………………………………………………......................... 8
Chart 6 The Lifecycle of Marketing Communications Channels…………………………………………………………..… 8
Chart 7 Five Things Out-of-Home Digital Ad Networks Can Do That Other Media Channels Cannot……………...… 11
Chart 8 Potential Audience Size vs. Proximity to Purchase of Different Media Alternatives……..…………..………….. 11
Chart 9 Six Facts About Out-of-Home Digital Advertising Networks ………….…………………………………..……….. 13
Chart 10 What to Consider When Planning, Buying, Measuring and Advertising On Out-of-Home Digital Ad Networks 14
Chart 11 An Interdisciplinary Approach To Media Planning……………………………………………………….....……….. 15
Chart 12 The Penetration of Digital Ad Networks In the Most Attractive Out-of-Home Venues……...…………..……….. 17
Chart 13 An Equation for Translating Out-of-Home Traffic to Viewer Impressions……………….…………….....……….. 19
Chart 14 Thirty Organizations That Can Help Add Out-of-Home Digital Ad Networks To Your Marketing/Media Mix… 23
Table 1: What are Out-of-Home Digital Advertising Networks……………………………………………….......……….. 3
Table 2: The 4 C’s of Out-of-Home Digital Advertising Channels……………………….…………………….....……… 10
Table 3: Five Ways to Tailor Advertisements For Out-of-Home Digital Advertising Networks…….……….....……… 21

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 How to Order the Report
ADDING OUT-OF-HOME DIGITAL ADVERTISING NETWORKS TO THE
MARKETING & MEDIA MIX
Understanding and realizing the potential of emerging out-of-home digital advertising
networks and their role in your marketing plan
If you are a marketing or media executive, or are responsible for
planning and executing national media campaigns at a major
agency, this research report is the best single source of in-depth
insight on how to plan, buy, measure and advertise on out-of-home
digital advertising networks. This comprehensive analysis
provides:
ƒ The top business issues, opportunities and risks marketing and
media executives face as they shift their media spend into
alternative digital media platforms based in retail, office,
medical, cinema, gas stations and cell phones.
ƒ A ranking of a dozen national networks that have ‘crossed the
chasm” and deliver national reach and measurable value to
marketers today.
ƒ An analysis of customer behavior research to documents
customer acceptance, viewership and response to these out-of-
home advertisements.
ƒ An outline of the top thirty organizations that can help you
company take advantage of these valuable and effective media
today.
ƒ Best practices for valuing and measuring this new media to
assess how and where to use them in your marketing and
media allocation model.
ƒ Guidelines for modifying content and advertisements to suit
these networks.
ƒ A forecast of how these networks will change how marketers
allocate media resources, staff account teams, and conduct
customer research.
How to Order
To learn more about this report, and order your copy of the report call us at 203-227-6020 or e-mail your
request to us at sdiorio@profitablechannels.com. You can also fax your order to us at 203-341-9427
CONTACT NAME TITLE
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AUTHORIZED SIGNATURE
This report is designed to help marketing
and media executives understand the
potential of out-of-home digital
advertising networks, provide the basic
knowledge to start deploying these
channels in their upcoming plans, and
identify the best sources of assistance so
they can take action. It is based on
original research by profitable channels,
including:
ƒ Primary interviews with 50
executives with direct experience
with out-of-home digital advertising
networks from marketing, agency
and research companies, as well as
executives from leading out-of-home
networks.
ƒ An analysis of the leading players in
the out-of-home digital advertising
marketplace.
ƒ Research on customer acceptance,
behavior and response to out-of-
home digital ad media, including
focus groups, sales-impact analysis
and customer surveys and traffic
audits conducted by Arbitron, MASI
International and Nielsen New Media
Research.
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Frequently Asked Questions
1. What is a “VueBox”?
A High Definition, LCD Digital Signage Monitor

2. What is Digital Signage?

A Network of electronic displays, dedicated to display text, animated or video messages
for advertising and information.

3. How does it work?

VueBox is the newest advertising medium in which digital content is transmitted
wirelessly to high definition LCD screens located in high traffic high dwell time
community businesses like car washes, restaurants, doctor’s offices, and bars.
4. What are the advantages to advertise with this medium?
Screens can change messaging within minutes (real time)
Up-sell the customer at point of sale (example: Wal-Mart checkout)
Affordable local advertising for small-to-medium size businesses
The ability to directly target captive audiences and niche markets
It’s green!

5. How much does it cost to get a VueBox?

If your business qualifies, it can become a “Host Location” absolutely free.
Host locations are only responsible to cover the one-time cost to custom install the unit.
ALL maintenance, repair, upkeep on the unit is covered by Ad Networks.
6. What are the advantages of being a “Host Location”?
Host locations get all of their ads for FREE within their network (6-10miles).
Host Locations gain the ability to up-sell their customers.
Host locations also may qualify for up to 10% revenue sharing when they solicit ads for
their VueBox.

7. What if I don’t qualify to be a host, can I still get one?

YES, we have a Leasing Program that will allow 5-10 units to be deployed.
You qualify for revenue sharing.

8. How does the Leasing Program work and how much does it cost?
Staring at $349 a monitor- per month, the Leasing Program will allow your business to
enjoy the benefits of having VueBox monitors.
You are also responsible to cover the one-time cost to custom install the units.
You receive 30% net monthly revenue from each unit you lease.
We provide ongoing marketing, sales support and ad creation services to help you build
the network.
ALL maintenance, repair, upkeep on the unit is covered by Ad Networks.
9. What other programs are available?
A sponsor program is available to empower your business to sponsor an accredited,
comprehensive Marketing program based on the concepts of New Media Marketing.
The Marketing Program requires the purchase or lease of 3-5 VueBox units.
The Purchase price per unit is $3,000.
The Lease price starts at $499 per month, per unit.
You receive 30% net monthly revenue from each unit you sponsor.
The program includes training in sales and marketing, as well as training in the
deployment and support of VueBox units to its sponsored participants.
It offers real-world experience and knowledge based expertise in the industry of
Electronic Media Marketing.
Upon completion of the program, individuals involved earn the title of Marketing
Manager and the ability to run their own network of VueBox monitors.
This program is targeted for HSBC’s and other interested educational groups.
Host Checklist

HOST NAME:
ADDRESS :
SITE CONTACT:
PHONE # :

SCHEDULED DONE notes

complete Host Agreement Contract
complete Host Location Information Worksheet
fax to 888.817.2997
scan to support@vuebox.tv
pick up host artwork
prepare host artwork
submit host artwork
re-submit host artwork
host artwork approved
survey meeting to discuss location
schedule install
reschedule install
complete install
return inspection
customer sign off

scan all documents to BOX.net - Host File/Complete; when completed

rev: 3.19.10
 Profit Share Model

2-3 months 10 ads = $2483 5% = $124.15 monthly x ? Vuebox monitors

$300 $249
$149 $279 3-5 Months 21 ads =$5115 10% = $511.50 monthly x
$300 $379 $109 $379 $300 ? Vuebox monitors
$109 $109 $109 $249 $300
$109 $300 $300 $249 $109
$300 $249 $109
$300 $109 $249
$249 $279 $300
$109 $379 $379
5-8 months 40 ads =$10391 15% = $1558.65 monthly x ? Vuebox monitors
249 109 300 300 300
249 109 300 300 379
249 300 249 249 379
300 300 379 279 109
279 249 379 109 300
109 379 109 109 300
109 379 379 379 279
300 249 109 249 249
Low cost installation covers support and programming costs.
Free Advertising and changes to your ads –
Website promotion available 6-10 mile network

Profit Share % Ads

MONTH 5% 10% 15% Sold
1 $124 10
2 $161 13
3 $285 16
4 $464 19
5 $512 21
6 $773 26
7 $1,034 30 1 Monitor Potential Profit
8 $1,295 35 MONTHS 5% 10% 15% Ads Sold
9 $1,559 40
$1,559

$1,295
40
$1,034
35
$773 30

$464 $512
$285 26
$124 $161 19 21
10 13 16
1
2 3 4
5 6 7
8 9
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 Dudley’s
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6691 Millwood Lane
Lithonia, 30035
Section 6: Other Documents
Table of Contents:

1. Frequently Asked Questions

2. LocalNdex
3. DOOH White Paper
4. Displays Handout
5. Revenue Share Model

2010AdNetwork
300 249
149 279
300 379
109 109
109 300
2-3 months 10 ads = $2483 5% = $124.15 monthly x ? Vuebox monitors

109 379 300

109 249 300
300 249 109
300 249 109
300 109 249
249 279 300
109 379 379
3-5 Months 21 ads =$5115 10% = $511.50 monthly x ? Vuebox monitors
249 109 300 300 300
249 109 300 300 379
249 300 249 249 379
300 300 379 279 109
279 249 379 109 300
109 379 109 109 300
109 379 379 379 279
300 249 109 249 249
5-8 months 40 ads =$10391 15% = $1558.65 monthly x ? Vuebox monitors

Single monitor host location

How many locations would you like? Leasing is available.

Low cost installation covers support and programming costs.

Free Advertising and changes to your ads – Website promotion available 6-10 mile network

2010AdNetwork
Section 3: Loop Information
Ads are shown in 2- ½ minute loops.

Ads can repeat every 2- ½ minutes.

Loops can change to appeal to audience and time of day.

Available Ad spots:
10 second = 1 20 second= 2 30 second= 3

Comparison:
One 10, 20, or 30 second Ad spot in loop #1 can be seen up to 4 times every 10 minutes,
= 24 times per hour = 192 times a day

Two 20, or 30 second Ad spots in loop #1 can be seen up to 8 times every 10 minutes
= 48 times per hour = 384 times a day

Three 30 second Ad spots in loop #1 can be seen up to 12 times every 10 minute

= 82 times per hour = 576 times per day

2010AdNetwork
Section 4: Ad Contracts
Table of Contents:

1. In Person Questionnaire
2. Creative Questionnaire
3. Sales Order Agreement (2 pages)
4. Payment Agreement
5. Multiple Host Location
6. Design Specification Hand-out

2010AdNetwork
Section 1: Host Locations
EAST DEKALB NETWORK LOOP

Site: Address: Monitor location Dwell Time____

Cartopia Car Wash Panola Rd, Lithonia Lobby Wait Area 20-25 min.

Dudley’s Bar and Grill Evans Mill Rd, Lithonia Main Lounge Area 2-3 hours

Location 3 (open) Stone Crest Waiting Area 30-40 min.

Location 4 (open) Stone Mountain Waiting Area 30-40 min.

Location 5 (open) South Dekalb Food Court 30-40 min.

Location 6 (open) Memorial/Decatur Waiting Area 30-40 min.

NORTH GWINNETT NETWORK LOOP

Site: Address: Monitor location Dwell Time____

Oasis Bowling Center Buford Drive Front Desk 10-30 min.

Oasis Bowling Center Buford Drive Sports Bar 2-3 hours

Car Wash (open) Buford Drive Waiting Area 20-30 min.

Doctors Office (open) Buford Drive Waiting Area 15-20 min.

Location 5 (open) Lwrncvlle/Swne rd Waiting Area 30-40 min.

Location 6 (open) Old Ptree Rd Waiting Area 30-40 min.

EAST GWINNETT NETWORK LOOP

Site: Address: Monitor location Dwell Time____

Oasis Bowling Center Hwy 78, Loganville Front Desk 10-30 min.

Oasis Bowling Center Hwy 78, Loganville Sports Bar 2-3 hours

Carlito's Mexican Hwy 20, Loganville Sports Bar 1-2 hours

Car Wash (open) Snellville Waiting Area 15-20 min.

Location 5 (open) Snellville Waiting Area 30-40 min.

Location 6 (open) Lawrenceville Waiting Area 30-40 min.

2010AdNetwork
Section 2: Ads

2010AdNetwork
 FULL SCREEN

Available Formats: 20 second 30 second

X X Motion $369- $479

X X Static $269- $379

2010AdNetwork
 3/4 SCREEN

Available Formats: 20 second 30 second

X X Motion $189- $249

X X Static $149- $209

2010AdNetwork
 VERTICAL

Available Formats: 10 second 20 second

X N/A Motion $129

X N/A Static $99

2010AdNetwork