This document outlines the course structure and content for the Strategic Management course (MB 401). It is divided into 4 units that cover key topics in strategic management including defining strategic intent, environmental and internal appraisal techniques, corporate and business level strategies, strategic analysis and choice models, and strategy implementation and control. The assessments include an internal assessment worth 40 marks and an external assessment of 60 marks.
This document outlines the course structure and content for the Strategic Management course (MB 401). It is divided into 4 units that cover key topics in strategic management including defining strategic intent, environmental and internal appraisal techniques, corporate and business level strategies, strategic analysis and choice models, and strategy implementation and control. The assessments include an internal assessment worth 40 marks and an external assessment of 60 marks.
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This document outlines the course structure and content for the Strategic Management course (MB 401). It is divided into 4 units that cover key topics in strategic management including defining strategic intent, environmental and internal appraisal techniques, corporate and business level strategies, strategic analysis and choice models, and strategy implementation and control. The assessments include an internal assessment worth 40 marks and an external assessment of 60 marks.
Direitos autorais:
Attribution Non-Commercial (BY-NC)
Formatos disponíveis
Baixe no formato DOC, PDF, TXT ou leia online no Scribd
Internal Assessment: 40 External Assessment: 60 Unit I Definition, nature, scope, and importance of strategy; and strategic management (Business policy). Strategic decision-making. Process of strategic management and levels at which strategy operates. Role of strategists. Defining strategic intent: Vision, Mission, Business definition, Goals and Objectives. Environmental Appraisal—Concept of environment, components of environment (Economic, legal, social, political and technological). Environmental scanning techniques- ETOP, QUEST and SWOT (TOWS) PEST. Unit II Internal Appraisal – The internal environment, organisational capabilities in various functional areas and Strategic Advantage Profile. Methods and techniques used for organisational appraisal (Value chain analysis, Financial and non financial analysis, historical analysis, Industry standards and benchmarking, Balanced scorecard and key factor rating). Identification of Critical Success Factors (CSF). UNIT III Corporate level strategies-- Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy. Business level strategies—Porter’s framework of competitive strategies; Conditions, risks and benefits of Cost leadership, Differentiation and Focus strategies. Location and timing tactics. Concept, Importance, Building and use of Core Competence. Strategic Analysis and choice—Corporate level analysis (BCG, GE Nine- cell, Hofer’s product market evolution and Shell Directional policy Matrix). Industry level analysis; Porters’s five forces model. Qualitative factors in strategic choice. Unit IV Strategy implementation: Resource allocation, Projects and Procedural issues. Organistion structure and systems in strategy implementation. Leadership and corporate culture, Values, Ethics and Social responsibility. Operational and derived functional plans to implement strategy. Integration of functional plans. Strategic control and operational Control. Organistional systems and Techniques of strategic evaluation.
PROJECT MANAGEMENT & ENTERPRENEURSHIP
Max. Marks: 100 External Assessment: 60 Internal Assessment: 40 UNIT – I Entrepreneur: definition, characteristics and skills. Generating and screening of business ideas. Govt. support to entrepreneurs, Entering/buying and Exit/selling a business, Entrepreneurial finance: venture capital. Family business: Opportunities, and problems of small business in India. UNIT – II Project: Definition and characteristics. Demand analysis and technical analysis. Environment Impact Analysis, Managerial Appraisal. UNIT – III Estimating project cost, Sources of finance, Preparation of projected financial statements: Cash Flow Statement, Income Statement and Balance Sheet. Project Investment Criteria. UNIT – IV Risk analysis: Management risk, market risk, technical risk. Introduction to social benefit cost analysis, UNIDO and LM approach. Implementation: Project planning and control, project organization. Review and audit of Project cost and implementation time. Reference Books: ADVERTISING AND SALES MANAGEMENT (MB 904) MB 903 Max. Marks: 100 Internal Assessment: 40 External Assessment: 60 Unit I Advertising: Definition, Nature, Scope, Objectives, Types, Social and Economic Aspect of Advertising, relationship with product life cycle. Advertising as a communication Process: Concept of Integrated Marketing communication, AIDA Model, Laivdge–Stenier Model of communication. Advertising Campaign: Types, Planning and Managing Advertising campaign, Advertising strategies. Advertising Budget: Budget process, Administering the budget. Unit II Media: Types, Media Planning process, Media Selection, and Multi- Media Strategies. Copywriting: Guidelines for copywriting, Copywriting for print, Audio, TV and outdoor media. Advertising layout: Components and its position. Evaluation of Advertisements: Measuring advertising effectiveness. Advertising Agencies: Structure, Functions and Client Relationship, Laws and ethics of advertising in India. Unit III Sales Management: Objectives, Selling process, Personal Selling objectives, Determining Sales related marketing Policies. Sales organization structures: Types of sales organization structure, Relationship of sales department with other departments, Distributive network relations. Unit IV Sales Force Management: Recruiting and selecting sales personnel, Training sales force Motivating Sales Personnel, Compensating Sales Personnel, Managing expenses of sales personnel, Staff meeting and Sales Contests. Controlling the Sales Force: Sales Budget, Sales Quotas, Sales Territories, Sales control and cost analysis.
MANAGEMENT OF FINANCIAL SERVICES (MB 924)
Max. Marks: 100 External Assessement : 60 Internal Assessment : 40 Unit - I Financial Services - Meaning, types and their importance. Securities Trading - Online Vs Offline Trading, Demat and Remat. Depository - Introduction, Concept, depository participants, functioning of depository systems, process of switching over to depository systems, benefits, depository systems in India, SEBI regulation. Unit - II Mutual funds and AMCs - concept, origin and growth of mutual funds, Constitution & management of MFs - Sponsors, Trustees, AMCs, and custodians. Clasification of mutual fund schemes, advantages and disadvantages in mutual fund schemes, NAV and pricing of mutual fund units. State of mutual funds in India. Insurance Services- Introduction, Principles of insurance, Types of Insurance. Life Insurance Products- Traditional and ULIPs. Credit rating - the concept and objective of credit rating, various credit rating agencies in India and International credit rating agencies, factors affecting credit rating & procedural aspects. Unit - III Leasing - concept and development of leasing, business, difference between leasing & hire purchase, types of leasing business, advantages to lessor and lessee. Merchant Banking - Origin and development of merchant banking in India scope, organisational aspects and importance of merchant bankers. Latest guidelines of SEBI w.r.t Merchant bankers. Venture capital - concepts and characteristics of venture capital, venture capital in India, guidelines for venture capital. Unit - IV Call money market, Treasury bill market, Commercial Bill market, Market for CPs and CDs, Discount market and market for financial guarantees. Factoring - Development of factoring types & importance, procedural aspects in factoring, financial aspects, prospects of factoring in India. Plastic Money - Concept and different forms of plastic money - credit and debit cards, pros and cons. Credit process followed by
MANAGEMENT CONTROL SYSTEM (MB 926)
Max. Marks – 100 External assessment – 60 Internal Assessment - 40 Unit - I Management Control System: Basic concepts, nature and scope. Control environment – Concept of goals and strategies. Behavioural considerations. Unit - II Responsibility Centers: Revenue and expense centers, Profit centers, Investment centers. Transfer Pricing: Objectives and methods. Unit - III Budgeting: Budget preparation, Types of budgets, Behavioral aspects of budgets. Variance analysis and reporting. Unit - IV Performance analysis and measurement, Impact on management compensation. Modern control methods: JIT, TQM and DSS. Control in service organizations, Control in multinational corporations.
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