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A Short History of

For 125 years, we have been


refreshing the world.
Did you know? Did you know?

If all the Coca‑Cola ever produced were to Studies have shown that Coca‑Cola is among the
cascade down Niagara Falls at its normal most-admired and best-known trademarks in the
rate of 1.6 million gallons per second, it world. In fact, it is documented that “Coca‑Cola”
would flow for nearly 83 hours. is the second-most widely understood term in the
world, after “okay.”

Did you know?

If all the Coca‑Cola ever produced were in 8-ounce contour


bottles, and these bottles were laid end to end, they would
reach to the moon and back 2,051 times. That is one round

namic Ribbon
A Short History of
trip per day for five years, seven months and 14 days.

keThis
Red onremarkable
is the a white story
background
about the evolution Did you know?

Thirsty consumers around the globe now enjoy


of an iconic brand and the company that bears
its name. Since its birth at a soda fountain in Coca‑Cola Company products 1.7 billion times every
single day—about 19,400 beverages every second.
downtown Atlanta, Georgia, in 1886, Coca‑Cola
has been a catalyst for social interaction and
inspired innovation. These unique moments in
history, arranged in chronological sequence, Did you know?

If all the Coca‑Cola ever produced were in


have helped create a global brand that provides 8-ounce contour bottles, and these bottles were
distributed to each person in the world, there
billions of moments of refreshment every day. would be 1,104 bottles per person.
“Delicious and Refreshing”

1886 1888
May 8. Coca‑Cola is created by The first newspaper ad appears Asa Candler begins to acquire
John S. Pemberton and served at announcing Coca‑Cola as a personal control of the Coca‑Cola
Jacobs’ Pharmacy. Nine drinks a “Delicious and Refreshing Beverage.” formula and patents from John
day are sold during this year. Pemberton and his partners.
1887
Company accountant, Frank Robinson, Coupons are first used to
names the drink “Coca‑Cola,” and promote Coca‑Cola.
thinking the two Cs would look well
in advertising, pens the famous John Pemberton registers his
Spencerian script logo. “Coca‑Cola Syrup and Extract”
label as a copyright with the
U.S. Patent Office.

1880s “Drink Coca‑Cola”


“A Delightful Summer or
Winter Beverage”

1891 1892 1893 1896 1899


Calendars are first used for advertising Asa Candler, who began to acquire The Coca‑Cola Spencerian script Soda fountain urns and clocks are first The rights to bottle Coca‑Cola in
by Asa Candler. Note the ad for The Coca‑Cola Company in 1888, trademark is registered with the used for advertising purposes. most of the United States are sold by
De-Lec-Ta-Lave, a mouthwash that finalizes the purchase and incorporates U.S. Patent office. Asa Candler to Benjamin F. Thomas and
is also sold by Candler. After 1892, The Coca‑Cola Company as a Georgia 1898 Joseph B. Whitehead of Chattanooga,
he focuses his energies exclusively Corporation. At the Company’s second annual The first building is erected for Tennessee, for $1. Chattanooga becomes
on Coca‑Cola. meeting, the first dividend is paid the sole purpose of housing the first city to bottle Coca‑Cola under
An advertising budget of $11,000 to investors. The Coca‑Cola Company. It is quickly the contract.
is authorized. outgrown as the Company moves to
1895 larger quarters five times in the next
Asa Candler declares in the Annual 12 years.
Report that Coca‑Cola is sold and
drunk in every state and territory in
the United States.

1890s
“The Great
National Drink
at the Great
National Game”

“The Most
Refreshing Drink
in the World”

1900 1903 1906 1907 1909


Music hall performer Hilda Clark The first convention of Coca‑Cola Bottling operations begin in Canada, The diamond-shaped paper label The Coca‑Cola Bottler magazine
becomes the first celebrity to appear Fountain Sales personnel is held Cuba and Panama, becoming the first is introduced for bottles. begins publication and is produced
in multiple advertising formats, in Atlanta. three countries outside the United for more than 80 years.
including trays, posters and even States to bottle Coca‑Cola. The first festoons are installed
bookmarks. 1904 in soda fountains.
The first advertising for Coca‑Cola D’Arcy Advertising Company begins
The second bottling plant to begin appears in national magazines. its 50-year association with The Company begins its long
production under the 1899 contract The Coca‑Cola Company. association with athletes with
opens in Atlanta. Annual sales of Coca‑Cola hit the a series of ads featuring noted
1 million-gallon mark. A straight-sided bottle is first used baseball players.
1901 in national advertising.
The advertising budget surpasses Lillian Nordica, noted opera singer,
$100,000 for the first time. begins to endorse Coca‑Cola and appears
in nationwide advertising in 1905.

1900s “Good All the Way Down” “The Ideal Beverage for Discriminating People” “Good to the Last Drop” “Palate Pleasing”
“Enjoy a Glass
of Liquid Laughter”

“Quality Tells
the Difference”

1911 1913 1914 1915 1917 1919


The annual advertising budget for As the Company has grown, Coca‑Cola Asa Candler makes a $1 million Answering the call of Bottling operations begin on the The first bottling plants are opened
The Coca‑Cola Company surpasses is distributed via 2,300 wholesalers by donation to Atlanta’s Emory University, The Coca‑Cola Company, the contour island of Guam. in Europe in Paris and Bordeaux.
$1 million for the first time. more than 415,000 retailers. beginning the Company’s long bottle prototype is designed by
heritage of support for the school. Alexander Samuelson and patented A relationship between the Red Cross The Coca‑Cola Company is purchased
1912 Examples of advertising spending by the Root Glass Company. It is and the Coca‑Cola system begins by a group of investors led by Ernest
Bottling operations are started in include $259,499 on painted wall The calendar artwork for this year is approved by the Bottlers’ Association as the Company and bottlers begin Woodruff for $25 million.
the Philippines, the Company’s first signs, $11,011 on pencils and even named “Betty.” During this decade, and becomes the standard bottle. World War I blood drives.
expansion into Asia. $5,411 on napkins. two other named calendars appear—
“Elaine” and “Constance.” These are 1916
the only instances where the models Asa Candler retires from the
are named on calendars. Company to successfully run
for mayor of Atlanta.

1910s “A Welcome Addition to Any Party” “The Thirsty One’s Best Beverage” “3 Million a Day” “Whenever You See an Arrow, Think of Coca‑Cola”
How did this
global icon get its
distinctive shape?
COKE LORE

The Contour Bottle


The tremendous success and growth of Coca‑Cola
encouraged other competitors to try to imitate Coke by
offering bottles with slight variations on the trademarked
name and distinctive script logo. Koka-Kola, Koca-Nola,
Celery-Cola and Koke were just a few of the products that
tried to capitalize on our success. Working with our bottlers,
The Coca‑Cola Company asked bottle manufacturers to
submit designs for a bottle for Coca‑Cola that was so
distinctive that it could be recognized by feel in the dark
or identified lying broken on the ground.

1899–1902 1900–1916 1916 1957 1961 1991 1993 2007

Alexander Samuelson of the Root Glass Company in Terre Haute, Indiana,


designed the distinctive shape, and it was patented on November 16, 1915.
The bottle was modified and slimmed down to work with the current bottling
equipment and went into broader production in 1916. This contour bottle was
the only packaging used by The Coca‑Cola Company for 40 years until the
king-size package was introduced in 1955.

In 1960, the contour bottle was granted registration as a trademark by the U.S.
Patent Office. Today, it is still the most recognized bottle in the world, and the
shape is used for packaging from the new aluminum can to the 2-liter family size.
“Thirst Knows
No Time
Nor Season”

1920 1921 1923 1925 1926 1928


Justice Oliver Wendell Holmes writes The first employee publication, The introduction of the first six-bottle The Board of Directors passes a The Coca‑Cola Foreign Department The Company begins its long-term
a Supreme Court decision ruling that The Friendly Hand, begins publication. carton is a significant innovation for resolution placing the secret formula is formed to supply concentrate to association with the Olympic Games
Coca‑Cola is a “single thing, from a It is superseded three years later when the beverage industry. The carton is for Coca‑Cola in a bank vault at the overseas bottlers. Some of the by supplying drinks from kiosks
single source and well known to the The Red Barrel begins its 40-year run. patented the following year. Trust Company Bank in Atlanta. countries where bottling operations surrounding the venues in Amsterdam.
community,” recognizing the strength begin during this decade include
of the Company’s trademark. The first use of the slogan “Thirst Robert W. Woodruff is elected Outdoor billboards are introduced as Belgium, Bermuda, China, Colombia, 1929
Knows No Season” helps transition President of The Coca‑Cola Company, part of the advertising mix. Germany, Haiti, Italy, Mexico, the Two significant innovations debut:
The Coca‑Cola Company moves to Coca‑Cola from a summer beverage beginning more than six decades of Netherlands and Spain. the bell-shaped Coca‑Cola fountain
its current location on North Avenue to one enjoyed year-round. leadership in the business. glass and the first standardized
in Atlanta. 1927 open-top cooler.
The Company begins sponsoring
its first radio program, “Vivian the
Coca‑Cola Girl.”

1920s “The Pause that Refreshes”


“ The Best
Friend Thirst
Ever Had”

“ Coca‑Cola
Goes Along”

1930 1931 1932 1934 1938


The Coca‑Cola Export Corporation is Seeking to create an advertising When You Entertain, a booklet by Movie stars Jackie Cooper, Wallace Lettie Pate Evans joins the Board of Coca‑Cola enters Australia, Austria,
created to market Coca‑Cola outside program that links Coca‑Cola with renowned author Ida Bailey Allen, is Beery, Maurice Chevalier, Jean Harlow, Directors of The Coca‑Cola Company. Norway and South Africa.
the United States. Christmas, artist Haddon Sundblom offered to consumers for 10 cents. Maureen O’Sullivan, Johnny She is the first woman to serve on
creates his first illustration showing This guide to home entertaining sells Weissmuller and Joan Crawford the board of a major corporation, 1939
The Coca‑Cola radio program with Santa Claus pausing for a Coke. For almost 400,000 copies in six months. appear in advertising for Coca‑Cola. a position she holds until 1953. Robert Woodruff becomes Chairman
Grantland Rice debuts. the next three decades, from 1931 to of the Board. He serves until 1942.
1964, Sundblom paints images of 1933 1935 1936 He later serves from 1952 to 1954. He
Santa that help to create the modern The first automated fountain dispenser, Artist Norman Rockwell creates the The 50th anniversary of Coca‑Cola is serves as President of the Company
interpretation of St. Nick. the Dole Master, is introduced at the 1935 “Out Fishin’” calendar. Rockwell celebrated. Artist N. C. Wyeth creates from 1923 to 1939.
Chicago World’s Fair. also developed artwork for the 1931, the calendar for that year.
1932 and 1934 calendars.

1930s
“Ice Cold Sunshine” “Whoever You Are, Whatever You Do, Wherever You May Be, When You Think of Refreshment, Think of Coca‑Cola”
How did Santa
become so jolly
and lovable?
COKE LORE

Coca‑Cola and Santa Claus


Most people agree on what Santa Claus looks like—a
pleasantly plump character with a jolly expression and a
white beard, wearing a red suit. But he did not always look
that way. The image of Santa Claus ranged from big to small,
and he wore colors from red to green and even brown. The
variation is because Santa represented a number of stories
from different countries.

Left to right:
Christmas advertisement,
1921
Sundblom illustration,
1951

The Coca‑Cola Company began its Christmas advertising in the 1920s in an effort


to increase sales during the slower winter months. Several different images of
Santa were used, but none proved to be popular with consumers until 1931. That
year, Archie Lee, an advertising executive for Coca‑Cola, commissioned illustrator
Haddon Sundblom to paint a Santa that was both wholesome and realistic.
Sundblom looked to the Clement Moore poem “A Visit From St. Nicholas” and his
own Scandinavian heritage to create the big, red, jolly vision of Santa that the
Company used for more than 30 years.

The Company commissioned Sundblom to paint Santa for the last time in 1964,
but by then, the popular image of Santa was the Coca‑Cola Santa Claus.
“The Only
Thing Like “Where There’s
Coca‑Cola Coke, There’s
Is Coca‑Cola Hospitality”
Itself”

1940 1942 1948


Booklets on flower arranging by The first in a series of posters depicting loading plant in Talladega, Alabama, plants are sent to Asia, Europe and The first price increase from the 5 cent Coca‑Cola is introduced in Egypt.
Laura Lee Burroughs are distributed American fighter planes is issued for called the Brecon Loading Company. North Africa. More than 5 billion Coca‑Cola occurs in California. The
to consumers. More than 5 million use in schools, restaurants and retail An average of 30 railroad cars of bottles of Coca‑Cola are distributed. price gradually rises in other markets, A neon spectacular sign is installed
booklets reach American homes. stores. Additional series are issued in ammunition is produced daily for ending the decades-old “nickel Coke.” in downtown Atlanta at a cost of
1943, 1944 and 1945. the U.S. military. 1945 $50,000. It remains in place until 1981.
1941 “Coke” becomes a registered 1947
Traveling laboratories traverse the The Sprite Boy character is introduced 1943 trademark of The Coca‑Cola Company. The famous industrial designer
United States to ensure that quality in advertising to convey the message The U.S. government requests that Raymond Loewy develops a new
standards are maintained in the that “Coca‑Cola” and “Coke” are two Coca‑Cola be made available to the 1946 fountain dispenser—the Dole Deluxe.
bottling plants. terms that reference the same product. troops. Robert Woodruff pledges to The “Yes” poster with artwork by
provide Coke to the military for a Haddon Sundblom is released. The The red disc metal sign is introduced
The first paper cups for Coca‑Cola During World War II, the Company nickel regardless of what it costs the poster wins multiple design awards. in diameters ranging from 12 to 48
are introduced. operates a propellant ammunition Company to produce the product. inches. A later version of the sign
During the war, 64 portable bottling includes the famous contour bottle.

1940s “Along the Highway to Anywhere”


“What You
Want Is
a Coke”

“The Cold Crisp


Taste of Coke”

1950 1951 1955 1957 1958


Coca‑Cola becomes the first product The Coca‑Cola Company sponsors The Coca‑Cola Company begins Fanta Orange is introduced in Naples, A special cup vending machine is The Coca‑Cola Company sponsors a
to appear on the cover of Time a weekly radio program featuring featuring African-Americans in market‑ Italy, the first new product to be installed aboard the atomic-powered pavilion at the Brussels World’s Fair.
magazine. The magazine wants to the opera tenor Mario Lanza. ing with the Harlem Globetrotters in 1951 distributed by the Company. The Fanta submarine Nautilus. The vending The pavilion houses an operating
have a photo of Robert Woodruff on and Olympic Games athletes Jesse line of flavored beverages comes to equipment has to be specially designed bottling plant and includes an exhibit
the cover, but he refuses stating that 1953 Owens and Alice Coachman in 1953. the United States in 1960. to fit through the vessel’s hatch. that documents the Coca‑Cola
the product is the only important “Coke Time,” starring popular singer Clark University student Mary Alexander business around the globe.
element in the Company. Eddie Fisher, debuts on both radio becomes one of the first African- 1956 Sales outside the United States
and television. Fisher’s program is American women to appear in print McCann-Erickson, Inc., replaces the account for about 33 percent 1959
The first television commercial for so popular that the Company issues advertising when she is featured in 1955. D’Arcy Advertising Company as the of revenue. Coca‑Cola is now distributed by a
Coca‑Cola is broadcast on Thanksgiving promotional records with his songs. official advertising agency for the network of 1,700 bottlers, operating
Day on a CBS half-hour special The program airs until 1957. The first king-size bottles make their Company. D’Arcy held the account in more than 100 countries.
featuring Edgar Bergen and Charlie appearance in the United States. In for 50 years, dating back to 1906.
McCarthy. addition to the standard 6.5-ounce
bottles, consumers can now purchase

1950s
Coke in 10-, 12-, 16- and 26-ounce bottles.

“Coca‑Cola Makes Good Things Taste Better” “Sign of Good Taste” “Be Really Refreshed”
“It’s the Real Thing”

1960 1961 1963 1965 1969


Steel 12-ounce cans are introduced to The first feature-length motion picture TaB, the first diet drink produced by Anne Klein, golfer Arnold Palmer and The Coca‑Cola Company and its A new graphic look for the Coca‑Cola
help make Coca‑Cola more portable. to feature Coca‑Cola premieres. Billy the Company, is launched. Its name is jazz vocalist Barbara McNair endorse bottlers sponsor the first animated system is introduced, featuring a
Wilder’s comedy “One, Two, Three” selected from a computer-generated Coca‑Cola. television special for the cartoon strip red-and-white color scheme and logo.
The Coca‑Cola Company acquires stars Jimmy Cagney as the manager search that yields more than Peanuts, “A Charlie Brown Christmas.”
The Minute Maid Corporation, adding of a Coca‑Cola bottling plant in 300,000 options. 1964 The launch of the new slogan
a line of juice products to its portfolio. West Berlin during the Cold War. At the New York World’s Fair, 1966 “It’s the Real Thing” ushered in a new
The “Things Go Better with Coke” The Coca‑Cola Company pavilion Fresca, a citrus-flavored sugar-free advertising look for brand Coke.
Coca‑Cola sponsors a nationwide The Company celebrates its 75th advertising campaign begins. On the houses an exhibit called Global Holiday soft drink, makes its debut.
competition for high school singers anniversary. A national bottler conven‑ radio, pop singers like The Supremes, that takes visitors to six exotic locales.
and musicians called Talentsville USA. tion in Miami attracts more than Ray Charles, Aretha Franklin, Jan and The pavilion also houses the world’s 1968
The winner is a lyric soprano from 4,000 attendees, mostly U.S. bottlers. Dean, Roy Orbison and The Coasters largest carillon—a 610-bell instrument. Bottling begins in Hungary, the Somali
Carrier Mills, Illinois, who goes on to use their unique musical styles to swing Republic and Yugoslavia.
have a successful career in opera. Sprite, a lemon-lime beverage, the jingle. On television, celebrities like
is introduced on February 1. football star Joe Namath, designer A one-way, or nonreturnable, contour

1960s
bottle is introduced.

“Things Go Better with Coke”


“Have a Coke and a Smile”

“Coke Adds Life”

1970 1971 1975 1977 1979


The Dynamic Ribbon Device, the First introduced as a radio ad and later Georgia Coffee is introduced in Japan. The Christmas “Candles” Mello Yello is introduced.
red-and-white graphic representing produced as a television commercial, commercial debuts.
two adjacent contour bottles, is “I’d Like to Buy the World a Coke” The Coca‑Cola Collectors Club is The North Avenue Tower headquarters
launched nationwide. becomes an international hit and established with 27 members. Club 1978 building is first occupied.
remains one of the most popular membership now is nearly 4,000. Coca‑Cola signs an agreement to
Coca‑Cola introduces its first sports ads for Coca‑Cola. reenter the China market after a nearly The “‘Mean’ Joe Greene” television
drink when Olympade is test marketed 1976 30-year absence. commercial debuts. The ad is
in the United States. The packaging 1972 The Coca‑Cola Company and the consistently voted one of the best
features a logo for the U.S. Olympic The first bottling operations open Fédération Internationale de Football Hi-C soft drinks are introduced. commercials of all time.
Committee. in Poland. Association (FIFA) agree to the
first-ever sponsorship between a The 2-liter polyethylene terephthalate Coca‑Cola begins worldwide
Mr. PiBB is introduced. company and an international sports (PET) bottle is introduced, beginning sponsorship of Special Olympics.
governing body. the Company’s use of PET packaging.

1970s “Look Up America”


Can a TV spot
touch the heart
of a generation?
COKE LORE

Television Ads
The Coca‑Cola Company began advertising on television
on Thanksgiving Day, 1950, on the Edgar Bergen and
Charlie McCarthy holiday special. Over the years, three ads
became most associated with Coca‑Cola and are generally
considered among the best television ads ever made.

I’d Like to Buy the World a “Mean” Joe Greene, 1979 Northern Lights, 1993
Coke, 1971

“I’d Like to Buy the World a Coke,” or “Hilltop” as the ad is often called, was
created in 1971. The song for the ad was recorded by The New Seekers, a popular
Australian folk music group. Released as a radio ad in February of that year, the
song was then filmed as a television spot on a hilltop outside of Rome, Italy,
featuring an international group of young people. The ad was an instant classic
with thousands of people writing the Company requesting the music. A popular
recording of the song with the Coca‑Cola references removed was performed by
The New Seekers and topped the charts in many countries around the world.

The iconic meeting between battered Pittsburgh Steeler defensive lineman


“Mean” Joe Greene and a young boy who offered his hero his Coke and received
Greene’s jersey as a reward was created in 1979 and first aired in October.
However, when it aired during the 1980 Super Bowl (which Greene’s Steelers
won), the ad became one of the classic Super Bowl ads of all time. The
heartwarming ad changed Joe’s mean reputation forever.

The Coca‑Cola polar bears became icons for the Company as soon as the
popular “Northern Lights” commercial aired in 1993. The bears were animated by
noted production company Rhythm and Hues using the most current technology
to bring the always-thirsty bears to life. Numerous polar bear commercials have
been produced since 1993; their activities have included skiing and skating, while
the family has grown to include playful cubs.
“You Can’t Beat the Feeling”

1980 1982
A Coca‑Cola contour bottle becomes Diet Coke is introduced in a celebrity- Tokyo Disneyland. The two companies Coca‑Cola becomes the first soft Company-owned bottlers and several
the central focus of the movie “The filled ceremony in New York, becoming sign a worldwide marketing agreement drink consumed in space when the independent bottler groups combine
Gods Must Be Crazy.” the first extension of the trademarks in 1985. astronauts aboard the space shuttle to form Coca‑Cola Enterprises (CCE)
Coca‑Cola and Coke. Challenger tested the space can on as an independent bottler and publicly
1981 1985 a mission. traded company.
Roberto Gouizeta becomes Chairman The Coca‑Cola Company purchases Bottling operations begin in Russia.
and CEO of The Coca‑Cola Company. Columbia Pictures Industries, Inc. 1986 1989
While the Company owns the movie The formula for Coca‑Cola is changed May 8. Coca‑Cola marks its hundredth The first neon spectacular sign in
The first bottling plant opens in studio, “Gandhi” wins an Academy for the first time in 99 years. The anniversary with a worldwide the Soviet Union debuts in Moscow’s
China. By 2010, the Company had Award for best picture. product, popularly dubbed “New celebration in Atlanta. Pushkin Square.
opened more than 40 bottling plants Coke,” generated consumer protest
in the country. 1983 nationwide. Product made with the The Coca‑Cola Scholars Foundation The Company sells Columbia Pictures.
The Coca‑Cola Company continues a original formula, renamed “Coca‑Cola is created as a joint program between
long association with The Walt Disney Classic,” is returned to the market the Company and The Coca‑Cola

1980s
Company as the anchor sponsor of 79 days later. Bottlers’ Association.

“Coke Is It” “Catch the Wave”


“Always Coca‑Cola”

1990 1992 1996 1998


As the Berlin Wall comes down, Powerade is introduced and is The 20-ounce contour PET bottle The Centennial Olympic Games are held The Coca‑Cola Company announces a
Coca‑Cola is sold in East Germany designated as the official sports is introduced. in Atlanta. The Coca‑Cola Company 100-year partnership with the National
for the first time. drink of the Olympic Games. creates Coca‑Cola Olympic City as a Basketball Association.
1994 way to entertain fans.
The World of Coca‑Cola museum 1993 The first bottling operations open 1999
opens at Underground Atlanta, The Company reenters India after in Vietnam. A contour bottle folk-art exhibition The Coca‑Cola Company acquires
greeting an average of 1 million leaving the country in 1977 rather than is created with more than 50 bottles Peruvian soft drink Inca Kola and
guests a year until 2007. reveal the secret formula of Coca‑Cola. 1995 from around the world displayed in Schweppes beverages in many
The Coca‑Cola Company acquires Atlanta during the Olympic Games. markets around the world.
The popular Coca‑Cola polar bears the Barq’s root beer brand.
are introduced in the commercial
“Northern Lights.”

1990s
“Open
Happiness”

2000 2005 2007


The Coca‑Cola Company sponsors the The Coca‑Cola Company joins the The Fridge Pack, a 12-pack carton The Coca‑Cola Company sponsors the An aluminum contour bottle is The new World of Coca‑Cola opens
Olympic Games in Sydney, Australia. fight against AIDS in Africa with designed to fit conveniently in the FIFA World Cup™ competition in Japan introduced for use in nightclubs at Pemberton Place in Atlanta.
the joint United Nations Program refrigerator, is introduced in the and Korea. and at special events.
2001 on HIV/AIDS, UNAIDS. United States. The Coca‑Cola Company acquires
The Coca‑Cola Company and Nestlé “American Idol,” a singing competition Coca‑Cola Zero, a zero-calorie cola, Energy Brands Inc. (glacéau), maker
create a new company, Beverage Coca‑Cola France sponsors the Tour The Coca‑Cola Company acquires sponsored by Coca‑Cola, debuts. It makes its debut. of vitaminwater and smartwater.
Partners Worldwide, to market ready- de France for the 15th consecutive year. Odwalla Inc., a producer of premium becomes one of the most popular
to-serve coffee and tea beverages. refrigerated fruit beverages. shows in the history of television. 2006 The 20-ounce PET contour GRIP
The Coca‑Cola Foundation and The Bottling Investments Group is bottle joins the packaging ranks.
Simply Orange, a not-from-concentrate Coca‑Cola bottlers contribute The Coca‑Cola Company and NASCAR 2004 established. This organization manages
orange juice, is introduced. $12 million in disaster relief following sign a multiyear sponsorship extension. Diet Coke with Lime is introduced. the operations of Company-owned
the September 11 terrorist attacks in bottling plants around the world.
the United States. 2002 Continuing a presence that dates
Vanilla Coke is introduced in the back to 1920, a 3D, high-tech, six-story

2000s
United States. sign lights up Times Square in New
York City.
Can a company
be considered the
world’s biggest
sports fan?
COKE LORE

Worldwide Sponsorships
Coca‑Cola is one of the only brands with the worldwide
presence and ability to sponsor the two biggest sporting
events in the world, and we have been doing it for more
than 80 years.

Los Angeles 1932 1983 FIFA World Vancouver 2010


Olympic Games Youth Championship Olympic Winter Games
in Mexico

Chairman Robert Woodruff wanted to find a way to introduce Coca‑Cola to


the world, so he had kiosks selling Coca‑Cola set up outside the venues at the
Amsterdam 1928 Olympic Games. This began a more than 80-year sponsorship
of the Olympic Games. The Company has celebrated the Olympic Games in
advertising since the Los Angeles 1932 Olympic Games. The activations at the
Olympic Games have grown over the years as the small kiosks have been replaced
with pin trading centers and other fan activations. The Coca‑Cola Company has
also been a longstanding sponsor of the Olympic Torch Relay leading up to the
Olympic Games.

While The Coca‑Cola Company had been advertising in the stadiums at FIFA


World Cup™ matches since the 1950s, in 1976 The Coca‑Cola Company and the
Fédération Internationale de Football Association (FIFA) made history as they
forged the first-ever sponsorship between an international sports governing
authority and a company. This sponsorship was far-reaching and included
not only the FIFA World Cup™ but also youth training and the Coca‑Cola Cup.
The Coca‑Cola Company sponsors not only the FIFA World Cup™ but all FIFA
tournaments, such as the FIFA Women’s World Cup™ and FIFA U-17 World Cup™.
2008 2009 2010
Sponsorship of the Beijing 2008 Coca‑Cola Freestyle, an innovative In the aftermath of a devastating
Olympic Games connects with more fountain dispenser that allows earthquake, The Coca‑Cola Company
than 500 million consumers in China. consumers to select from more launches the Haiti Hope Project, a
than 100 beverages, is unveiled. public-private initiative that aims to
A Coca‑Cola Facebook page is develop a sustainable mango industry
established by two fans. The site has Two-liter contour packaging in Haiti.
over 22 million fans worldwide as of is introduced.
January 2011 and continues to grow. The Coca‑Cola Company acquires
PlantBottle PET packaging is the entire North American bottling
Sprite becomes the third Company introduced. Made partially from operations of Coca‑Cola Enterprises.
product to sell more than 2 billion plant-based materials, PlantBottle
cases annually, joining Coca‑Cola plastic bottles are completely 2011
and Diet Coke/Coca‑Cola light. recyclable. The Coca‑Cola Company celebrates
125 years of brand Coca‑Cola.
The Coca‑Cola Conversations Simply becomes a billion-dollar brand.
blog launches.
125 years and we are just
getting started.

© 2011 The Coca-Cola Company Design: Methodologie Printing: Blanchette Press


www.thecoca‑colacompany.com

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