Case Study Assignment No.

ENG401-04-011-02:
An Idea for IKEA

Working the IKEA Case Study

Procedure

1. Find no more than four (4) partners from your class in order to make your five
(5) persons case team.
2. Read together the text provided above for the Case Study and decide what
particular area of research you and your team members are most interested in.
3. Do some additional research, if necessary, by visiting different websites that
deal with An Idea for IKEA Case Study.
4. Choose together only one from the proposed study/ research questions of the
case.
5. Submit your topic via e-mail to the instructor by the deadline April 18,
2011 (Line 2 students), or April 20, 2011 (Line 1 students) to the e-mail
address provided below.
6. Determine data gathering and analysis techniques.
7. Collect, evaluate and analyze the data available.
8. Think how you would attract the attention of the IKEA managers by promoting
an idea at the end of your research connected with the topic you have chosen.
9. Be creative – maybe your future job will depend on it!
10. Prepare the summary of your findings in no more than nine (9) pages (first
cover page + body text of seven (7) typewritten pages (Font Times New Roman
12) spacing 1.5, + final page listing your sources in Bibliography), as well as a
joint PowerPoint presentation of no more than 30 slides on a CD.
11. The format of your findings should be given as a small business report, but
with all the necessary sections that have been covered in class, where you will, in
particular, prepare an Executive summary with a precise recommendation (Your
idea for IKEA!), together with a Cover letter (Font Times New Roman 12) spacing
1.5, addressing a Human Resources Recruitment Manager with your report and
idea.
12. Deliver your presentation as a printout and on CD to the instructor
at latest by 17.00, May 16, 2011 (Line 2 students), or by 17.00
May 18, 2011(Line 1 students).

Case Study Assignment questions

1. When and how did the acronym IKEA come into existence?
2. Ingvar Kamprad’s original idea for the company.
3. Compare Ingvar Kamprad’s wealth to other world richest magnates according to
Forbes Magazine.
4. Effective means of control of IKEA by Kamprad.

1
 Case Study Assignment No. ENG401-04-011-02:
An Idea for IKEA

5. Ingvar Kamprad response to the criticism about his sympathies for pro-Nazi
organisation in Sweden.
6. The development of IKEA stores network from 1958 until 2011.
7. Typical layout of IKEA stores.
8. "As-is" area in IKEA stores.
9. Restaurants and food markets in IKEA stores.
10. Småland as the land for the small ones.
11. Who and how controls the groups of companies that form IKEA?
12. Inter IKEA systems and its operations.
13. IKEA international workforce and its distribution per regions of the world.
14. Describe the way Stichting INGKA Foundation operates in terms of taxation
15. What is the role of INGKA Holding within the IKEA family?
16. The Interogo Foundation and its role in IKEA system.
17. Major prizes and awards bestowed to IKEA.
18. Why has The Berne Declaration, a non-profit organization in Switzerland that
promotes corporate responsibility, formally criticized IKEA?
19. Discuss some major criticisms on IKEA.
20. Analyze the role of the persons that IKEA Group Management consists of?
21. Largest IKEA stores in Sweden.
22. Describe the operations of the IKEA stores in Western Europe.
23. Describe the operations of the IKEA store in Latin America and the Caribbean.
24. Describe the operations of the largest IKEA store in Asia.
25. Describe the operations of the largest IKEA store in the Middle East.
26. IKEA in Australia and Pacific.
27. IKEA in Northern America (USA and Canada)
28. IKEA Balkans and the future presence of IKEA in South East Europe.
29. What potential business partners for IKEA could be found in Bosnia and
Herzegovina's wood processing industry sector?
30. How will Zagreb East Mall come into being?
31. The requirements for future employees and managers at Zagreb East Mall?
32. Loyalty cards and IKEA Family.
33. The IKEA Concept.
34. Compare IKEA Vision and Mission with a similar international business group of
companies.
35. The key to the success of IKEA according to its top managers.
36. IKEA ready-to-assemble Furniture.
37. IKEA Houses and Flats.
38. Swedwood industrial group.
39. IKEA and concept of environmentally friendly manufacturing processes.
40. IKEA GreenTech.
41. IKEA’s handling of environmental issues.
42. IKEA Franchising.
43. IKEA Family Mobile.
44. IWAY Standard.
45. IKEA Catalogue and its marketing potentials.
46. IKEA Family Live Magazine.

2
 Case Study Assignment No. ENG401-04-011-02:
An Idea for IKEA

47. Advertising features within the IKEA system.

48. IKEA products names.
49. Video game The Sims 2 and related IKEA stuff packs.
50. Collaboration between IKEA and H&M.
51. IKEA Projects.
52. Leasing opportunities through Inter IKEA Centre Group (IICG)
53. One Identity of IKEA shopping Centres.
54. IKEA Connection.
55. Change of typeface and its implications for IKEA marketing
56. The IKEA website.
57. IKEA campaign site.
58. ”Our interest in people’s lives at home is the source of all our business.”
59. The non-taxable profit of IKEA Group.
60. Flat-pack concept and its accounting.
61. IKEA profit margin in 2009 and 2010.
62. Analyze IKEA Consolidated Balance Sheet – Assets in Fiscal Year 2010
63. Analyze IKEA Consolidated Balance Sheet – Equity and Liabilities in Fiscal Year
2010.
64. IKEA involvement in international charitable causes.
65. IKEA Social Initiative.
66. IKEA and its possible Community impact.

Note:

 If you decide to work out any other topic other than those listed ones, please
indicate the title and the reasons for doing so in your e-mail submission to the
instructor.
 Late or no submissions of the assignment can seriously affect your grade in
ENG401