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HERO HONDA
CODE OF CONDUCT
FOR DIRECTORS AND SENIOR MANAGEMENT
I. INTRODUCTION
This Code of Conduct has been adopted by the Board of Directors

of Hero Honda Motors Limited for its members and the Senior
executives one level below, the Directors, including all functional
heads (hereinafter referred to as "Specified employee").
There are certain clauses of the Code, which are meant for
Directors only such as attending meetings of the Board and
Committee thereof. The Specified employees need to ignore such
clauses.
The principal duty of the Board of Directors, along with

management, is to ensure that the Company is well managed in
the interests of its shareholders. The Board of Directors plays the
central role in the Company's governance. It is the Company's
decision-making authority on all matters except those reserved to
shareholders or delegated to the management. The Board of
Directors is not expected to assume an active role in the day-to-
day management of the Company.
II. GUIDELINES FOR CONDUCT
Each director and Specified Employees seek to use due care in

the performance of his/her duties, be loyal to the Company, act in
good faith and in a manner such Director and Specified employee
reasonably believes to be not opposed to the best interests of the
Company. A Director and Specified employee should seek to also:
• Make reasonable efforts to attend Board and committee

meetings.
• Dedicate time and attention to the Company.
• Comply with all applicable laws, regulations,

confidentiality obligations and corporate policies of the
Company.
• Be independent in judgement and actions and to take all

reasonable steps to be satisfied as to the soundness of all
decisions taken by the Board of Directors.
III. CORPORATE BUSINESS OPPORTUNITIES
In carrying out their duties and responsibilities, Directors and

Specified employees should avoid:
• Appropriating corporate business opportunities for

themselves that are discovered through the use of
Company property or information or their position as
Directors and Specified employees.
• Using Company property or information, or their position

as Director and Specified employees, for personal gain.
• Competing with the Company.
A corporate business opportunity is an opportunity:
1. Which is in the Company's line of business or proposed

expansion or diversification.
2. Which the Company is financially able to undertake.
3. Which may be of interest to the Company.
A Director and Specified employee, who learns of such a

corporate business opportunity and who wishes to avail of it
should disclose such opportunity to the Company's Board of
Directors. If the Board of Directors determines that the Company
does not have an actual or expected interest in such opportunity,
then, and only then, may the Director and Specified employee
avail of it, provided that the Director and Specified employee has
not wrongfully utilized the Company's resources in order to
acquire such opportunity.
IV. CONFLICTS OF INTEREST
• Each Director and Specified employee should endeavour

to avoid having his or her private interests interfere with:
i) the interests of the Company or
ii)his or her ability to perform his or her duties and
responsibilities objectively and effectively.
• They should avoid receiving, or permitting members of

their immediate family to receive, improper personal
benefits from the company, including loans from or
guarantees of obligations by the Company, except as may
be provided in their employment contract.
• They should make a full disclosure to the entire Board of

any transaction or relationship that such a Director and
Specified employee reasonably expects could give rise to
an actual conflict of interest with the Company and seek
the Board's authorization to pursue such transactions or
relationships.
V. COMPANY PROPERTY

Specified employees should endeavour to ensure that
management is causing the Company's assets, proprietary
information and resources to be used by the Company and its
employees only for legitimate business purposes of the Company.
VI. CONFIDENTIAL INFORMATION
Director and Specified employees should maintain the

confidentiality of information entrusted to them in carrying out
their duties and responsibilities, except where disclosure is
approved by the Company or legally mandated or if such
information is in the public domain.
The Company's confidential and proprietary information shall not

be inappropriately disclosed or used for the personal gain or
advantage of any Director and Specified employees or anyone
other than the Company. These obligations apply not only during
a Director's and Specified employee's term, but thereafter as
well.
VII. FAIR DEALING
In carrying out their duties and responsibilities, Director and

Specified employees should endeavour to deal fairly, and should
promote fair dealing by the Company, its employees and agents,
with customers, suppliers and employees.
Director and Specified employees should not seek to take unfair

advantage of the Company through manipulation, concealment,
abuse of privileged information, misrepresentation of material
facts or any other unfair dealing.
VIII. COMPLIANCE WITH LAWS AND REGULATIONS

Specified employees should comply, and endeavour to ensure
that the management is causing the Company to comply, with
applicable laws, rules and regulations. In addition, if any Director
and Specified employee becomes aware of any information that
he or she believes constitutes evidence of a material violation of
any securities or other laws, rules or regulations applicable to the
Company or the operation of its business, by the Company, any
employee or another Director and Specified employee, then such
Director and Specified employee should bring such information to
the attention of the Chairman of the Audit Committee.
IX. INSIDER TRADING
Director and Specified employees should observe all applicable

laws and regulations including the Company policies and Codes
as applicable to them with respect to the purchase and sale of the
Company's securities.
It is the responsibility of each Director and Specified employee to

become familiar with and understand these laws, regulations,
policies and codes and should seek further explanations and
advice concerning their interpretation, if required.
Any waiver of or amendments to the Company's policies or Codes

may be made only by the Company's Board of Directors and will
be disclosed promptly as required by applicable laws and
regulations including the rules of any exchange on which the
Company's securities are listed or traded.
Director and Specified employees should direct questions

regarding the application or interpretation of these guidelines to
the Company Secretary/Compliance Officer.
X. ENCOURAGING THE REPORTING OF ILLEGAL OR

UNETHICAL
BEHAVIOUR
Director and Specified employees should endeavour to ensure

that management is causing the Company to promote ethical
behaviour and to encourage employees to report evidence of
illegal or unethical behaviour to appropriate Company personnel.
Director and Specified employees should endeavour to ensure

that the Company will not allow retaliation against any employee
who makes a good faith report about a possible violation of the
Company's Code of Conduct.
XI. NON-COMPLIANCE
Suspected violations of this Code may be reported to the

Chairman of the Board or the Chairman of the Audit Committee.
All reported violations should be appropriately investigated.
A Director and Specified employees charged with a violation of

this Code should not participate in or vote on the matter in the
meeting of a Committee or the Board concerning his/her alleged
violation, but may be present at a meeting of the Board or of a
Committee convened for that purpose.
Any waiver of this Director and Specified employees' Code must

be approved by the Board of Directors and publicly disclosed if
required by any applicable law or regulation.
XII. EMPLOYEES
The Director and Specified employee should respect each and

every employee of the Company, treat each of them in a fair and
equitable manner; respect their privacy and not to share/disclose
their personal information without their prior consent; maintain
non-discriminatory approach and refrain from harassing
employees, making sexual advancements, coercion, threat by
virtue of his/her position with the Company.
XIII. CUSTOMERS
The Director and Specified employee should ensure to provide

products and services, which meet the desired quality and safety
standards and redress the Customer's grievance genuinely.
XIV. SHAREHOLDERS
The Director and Specified employee should ensure to protect

shareholders interest by ensuring maintenance of accurate and
complete records by avoiding false misleading or artificial entries
in the Books of accounts.
BOARD OF DIRECTORS
No Name of the Directors Designation
.
1 Mr. Brijmohan Lall Munjal Chairman & Whole-time
Director
2 Mr. Pawan Munjal Managing Director & C.E.O.
3 Mr. Toshiaki Nakagawa Joint Managing Director
4 Mr. Sumihisa Fukuda Technical Director
5 Mr. Sunil Kant Munjal Non-Executive Director
6 Mr. Suman Kant Munjal Non-Executive Director
7 Mr. Takashi Nagai Non-Executive Director
8 Mr. Yuji Shiga Non-Executive Director
9 Mr. Pradeep Dinodia Non-executive &
Independent Director
10 Gen. (Retd.) V. P. Malik Non-executive &
11 Mr. Analjit Singh Non-executive &
12 Dr. Pritam Singh Non-executive &
13 Ms. Shobhana Bhartia Non-executive &
14. Mr. M. Damodaran Non-executive &
15. Mr. Ravi Nath Non-executive &
16. Dr. Anand C. Burman Non-executive &
BRIEF PROFILE OF DIRECTORS
MR. BRIJMOHAN LALL MUNJAL
Mr. Brijmohan Lall Munjal is the founder Director and Chairman of

the Company and the $ 3.2 billion Hero Group. He is the Past
President of Confederation of Indian Industry (CII), Society of
Indian Automobile Manufacturers (SIAM) and was a Member of the
Board of the Country's Central Bank (Reserve Bank of India). In
recognition of his contribution to industry, Mr. Munjal was
conferred the Padma Bhushan Award by the Union Government.
Mr. Brijmohan Lall Munjal is currently on the board of the

following companies:
No Name of Company Nature of Office

.
1 Hero Honda Motors Chairman and Whole-time
Limited Director
2 Hero Honda Finlease Chairman and Director
Limited
3 Munjal Showa Limited Chairman and Director
4 Easy Bill Limited Director
5 Rockman Industries Director
Limited
6 Shivam Autotech Limited Director
MR. PAWAN MUNJAL
Mr. Pawan Munjal is the Managing Director and CEO of the

Company. He is responsible for growth and strategic planning for
the entire Group. A graduate in mechanical engineering, Mr.
Munjal has been instrumental in bringing about technological and
managerial excellence in the Company's operations. He has been
the Chairman of several Committees of CII.
He is also on the board of Indian Institute of Management,

Lucknow . An avid golfer, Mr. Munjal is Past Chairman of the Asian
PGA Tour Board of Directors and the Past President of
Professional Golfers Association of India (PGAI). Under his
guidance, Hero Honda launched the Hero Indian Sports Academy
(HISA) in collaboration with Laureus Foundation to provide equal
opportunities in sports to various communities and to reward
talent in the country.
Mr. Pawan Munjal is currently on the Board of the following

companies:

.
1 Hero Honda Motors Limited Managing Director & CEO
2 Hero Honda Finlease Limited Director
3 Rockman Industries Limited Director
MR. TOSHIAKI NAKAGAWA

Mr. Toshiaki Nakagawa joined the Company as Joint Managing
Director on February 1, 2006.
He joined Honda Motor Co., Ltd, Japan in April 1973 and later on
took various assignments at Senior Positions in world wide Honda
net work, such as staff member of UK, Hongkong and President of
Honda Czech Republic, Honda France and General Manager of
Honda Beijing Office.
Before joining the Company, he held the position as General

Manager of Operating Office of China, ASEAN succeeding by
Operating Office No.1 (North America, South America and Europe)
at Honda Head Office, Japan.
His specialization is “Overseas Sales of Automobiles and

Motorcycles.”
Mr. Nakagawa is currently on the Board of the following

companies:

.
1 Hero Honda Motors Limited Joint Managing Director
MR. SUMIHISA FUKUDA
Mr. Sumihisa Fukuda was appointed as an Additional and

Technical Director in the Whole-time employment of the Company
by way of passing a resolution by Circulation on May 13, 2008 .
Mr. Fukuda was born on December 12, 1955 at Nagasaki , Japan
and after completing a course in Mechanical Engineering, he
joined Honda Motor Co., Ltd., Japan as an Engineer & has
completed various assignments in Honda. In recent past, he was
working as Manager - Asian Autoparts Co. Ltd., Thailand . He
brings with him rich experience of more than 30 years.
Mr. Fukuda is currently on the Board of the following companies:

.
1 Hero Honda Motors Limited Technical Director
MR. SUNIL KANT MUNJAL
Mr. Sunil Kant Munjal was appointed on the Board of Directors of

Hero Honda Motors Limited August 25, 2006 as an Non Executive
Director of the Company. After his graduation, he underwent
training in the field of Mechanical Engineering. Presently he is
Managing Director of Hero Cycles Ltd. (C.R. Division) and Hero
Corporate Services Limited.
Mr. Munjal has also been the President of Confederation of Indian

Industry (CII), India's premier business association. He is also on
the Board of Indian School of Business, Hyderabad and is the
visiting faculty at various Business Schools and Corporate. His
specialization is in Business Studies and Holistic Management
Practices. Apart from the above he is a member of Prime
Minister's Council on Trade and Industry, Consultative Group on
Industry, Planning Commission, Government of India and SEBI
Committee on Disclosures. He has made significant contributions
to some of the National-level Economic and Labour reforms in
India in the capacity of Chairman or as a member.
Mr. Sunil Kant Munjal is currently on the board of the following

companies:

.
1 Hero Management Service Limited Chairman & Managing
Director
2 Hero Corporate Service Limited Chairman
3 Shivam Autotech Limited Chairman
4 Hero Life Insurance Company Chairman
Limited
5 Abhayuday Manufacturing & Director
Automotive Ltd
6 Arrow Infra Limited Director
7 DCM Shriram Consolidated Limited Director
8 Easy Bill Limited Director
9 Hero Honda Motors Limited Director
10 Hero Mindmine Institute Limited Director
11 Hero Realty & Infra Limited Director
12 Hero Steels Limited Director
13 Rockman Industries Limited Director
14 Satyam Auto Components Limited Director
15 Weave Engineering and Design Director
Limited
MR. SUMAN KANT MUNJAL
Mr. Suman Kant Munjal was appointed as an Additional Director

on the Board of Hero Honda Motors Limited on July 29, 2010. Mr.
Munjal is the Managing Director of Rockman Industries Ltd., one
of the leading suppliers of Aluminum Die Casting, Machined and
Painted Assemblies to Hero Honda Motors Ltd. Mr. Munjal, a
graduate in Commerce, possesses rich experience and expertise
in business management and thus has been instrumental in
elevating Rockman Industries Ltd. to its current status.
Mr. Suman Kant Munjal is currently on the board of the following

companies:
No Name of Company Nature of

. Office
1 Hero Management Service Limited Managing
Director
2 Hero Corporate Service Limited Director
3 Shivam Autotech Limited Director
4 Hero Life Insurance Company Limited Director
5 Abhayuday Manufacturing & Automotive Director
Ltd
MR. TAKASHI NAGAI
Mr. Takashi Nagai is President & CEO, Honda Siel Cars India Ltd.
and Honda Motor India Private Ltd. He is also the head of Honda’s
overall operations in the entire South West Asia region. He has
been associated with Honda Motor Co. for more than 27 years. He
joined Honda in 1982 and began his career in Production Control
at company’s Hamamatsu Plant in Japan.
Mr. Nagai has vast experience in the automobile industry, having

worked with Honda ventures in different markets, across the
globe including America and Europe. From February 2003 to
January 2006, Mr. Nagai was stationed in Mexico as Director of
Honda de Mexico, S.A. de C.V. In February 2006, he was
appointed as General Manager, Overseas Operations Office No. 1
of Honda Motor Co. Ltd. looking after North America, South
America and European market. In April 2007, Nagai became
Executive Vice President, Asian Honda Motor Company Ltd. and a
Director of Honda Motor Co. Ltd from June of the same year.
Mr. Nagai is on the board of the following companies.:

.
1 Hero Honda Motors Limited President & CEO
2 Honda Siel Cars India Limited Director
3 Honda Siel Power Products Limited Director
MR. YUJI SHIGA
Mr. Yuji Shiga was appointed on the Board of Directors of Hero

Honda Motors Limited on April 19, 2010 in Casual Vacancy caused
by the resignation of Mr. Masahiro Takedagawa. Mr. Shiga began
his career at Honda Motors in Domestic Sales of Power Products
in 1982. He has distinguished his business expertise over 27
years in the field of power products, and was appointed as
President of Jialing Honda Motor Co., Ltd (China) in June 2005..
He has extensive experience of Honda’s products and global

operations, having worked in many regions across the globe. In
April 2009, he was appointed as General Manager of Overseas
Operation Office No.1, overlooking operations of North & South
America, and Europe. Combined with his current role of
supervising Asia & Oceania, he possesses a scope covering close
to all of Honda’s markets.
Mr. Shiga is on the board of the following companies:

.
MR. PRADEEP DINODIA
Mr. Pradeep Dinodia was appointed as an Additional Director on

the Board of the Company on March 31, 2001. Mr. Dinodia is a
fellow member of The Institute of Chartered Accountants of India
and a senior partner in the Delhi-based Chartered Accountancy
firm M/s. S.R. Dinodia & Company. He has considerable
experience in corporate affairs and allied legal and taxation
matters.
Mr. Dinodia is on the Board of the following companies:

.
1 DCM Shriram Consolidated Limited Director
2 DFM Foods Limited Director
3 Hero Corporate Services Limited Director
5 Shriram Pistons & Rings Limited Director
6 JK Lakshmi Cement Limited Director
7 Micromatic Grinding Technologies Director
Limited
8 SPR International Auto Exports Director
Limited
9 Ultima Finvest Limited Director
GEN. (RETD.) V. P. Malik
Gen. (Retd.) V. P. Malik was appointed as an Additional Director

on the Board of the Company on May 4, 2001. Gen. Malik retired
as Chief of the Indian Army in September, 2000. During his
distinguished military career, he received number of awards
including the Ati Vishista Seva Medal (AVSM) and the Param
Vishishta Seva Medal (PVSM) - the highest National award for
distinguished services.
Gen. Malik is on the Board of the following companies:

.
1 BSES Rajdhani Power Limited Director
2 BSES Yamuna Power Limited Director
4 Reliance Infrastructure Limited Director
MR. ANALJIT SINGH
Mr. Analjit Singh, the Chairman of Max India Group, was

appointed as an Additional Director on the Board of the Company
on September 28, 2004. Mr. Singh brings has rich and varied
experience in businesses like Pharmaceuticals, telecom services,
packaging, specialty plastic products and electronic components.
Mr. Singh is currently on the board of the following companies:

.
1 Max India Limited Chairman and Mg.
Director
2 Max New York Life Insurance Chairman
Company Limited
3 Max Healthcare Institute Limited Chairman
4 Max Neeman Medical International Chairman
Limited
5 Max Bupa Health Insurance Company Chairman
Limited
6 Indus Towers Limited Chairman
7 Malsi Holdings Limited Chairman
8 Malsi Estates Limited Chairman
9 Dabur India Limited Director
11 IDBI Bank Limited Director
12 Malsi Hotels Limited Director
13 Tata Beverages Limited Director
14 Vodafone Essar Limited Director
DR. PRITAM SINGH
Dr. Pritam Singh was appointed as an Additional Director on the

Board of the Company on September 28, 2004 . He is author of
seven academically reputed books and over 50 research papers.
Dr. Pritam Singh is one of the pioneers of Management Education
in India who has devoted his life to the development of
Management Education in India and abroad. Dr. Singh received
the "Padam Shri" award in 2003 for his contributions in this
field.
He is also on the Board of the following companies and their

committees:

.
1 Dish TV India Limited Director
3 Dena Bank Limited Director
4 Godrej Properties Limited Director
5 Parsvnath Developers Limited Director
MS. SHOBHANA BHARTIA
Mrs. Shobhana Bhartia was appointed as an Additional Director on

the Board of the Company on March 24, 2005. She belongs to the
distinguished Birla family and has married into another major
industrial family, the Bhartia Group. Currently, she is the Vice
Chairperson and Editorial Director of HT Media Limited. She has
been conferred the "Padam Shri" by the Union Government for
her contribution to the media. Mrs. Bhartia is also the Chairperson
of International Press Institute (India Chapter). .
Mrs. Bhartia is director on the Board of the following companies:

.
1 HT Media Limited Chairperson & Editorial
Director
2 The Hindustan Times Limited Chairperson
3 Air Travel Bureau Limited Director
4 Britex (India) Limited Director
5 Firefly e-ventures Limited Director
6 Goldmerry Investment & Trading Director
Co. Limited
8 Hindustan Media Ventures Limited Director
9 HTL Investment & Trading Co. Director
Limited
10 Nilgiri Plantation Limited Director
11 Ronson Traders Limited Director
12 Shradhanjali Investment & Trading Director
Co. Limited
13 Udit (India) Limited Director
14 Usha Flowell Limited Director
15 Yashovardhan Investment & Director
Trading Co. Limited
MR. M. DAMODARAN
Mr. M. Damodaran has been appointed as an Additional Director

w.e.f. June 16, 2008 in the category of Non-Executive and
Independent Director. Mr. Damodaran, aged 61 years was born
on May 4, 1947 and belongs to the Indian Administrative Service,
Manipur-Tripura Cadre. He had held various coveted positions in
Government / Public Sector and Regulatory Bodies.
In the past he held the position of Joint Secretary (Banking

Division) in the Ministry of Finance, Chairman Unit Trust of India.
He headed the IDBI bank before being appointed as the Chairman
of the Securities and Exchange Board of India (SEBI), the
country's financial market watchdog. He was also appointed as
officer on special duty with the Reserve Bank of India dealing
primarily with the restructuring of three identified weak public
sector banks.
Mr. Damodaran is currently on the board of the following

companies:
No Name of Company Nature of

. Office
2 Tech Mahindra Limited Director
3 Cochin Shipyard Limited Director
4 Dedicated Freight Corridor Corporation of Director
India Limited
5 ING Vysya Bank Limited Director
6 Satyam Computer Services Limited Director
7 Sobha Developers Limited Director
MR. RAVI NATH
Mr. Ravi Nath has been appointed as an Additional Director w.e.f.

October 14, 2009 in the category of Non-Executive and
Independent Director. Mr. Nath, aged 64 years is an Advocate of
Supreme Court of India. He is a Partner of one of the India's oldest
legal firms Rajinder Narain & Co. He has done his B.Com
(Honours), LLB, International and Competitive Laws from King's
College, London, and PIL from Harvard. He did his apprentice
from Sinclair Roche and Temperley, London. He brings with him
rich and specialized experience in the field of Corporate and
Commercial law, Asset Finance, Aviation and Cross Border issues
of nearly 40 illustrious years. He has also been recognized several
times by Euromoney and others as a leading lawyer in the field of
Mergers & Acquisitions. He is listed in Who's Who and Legal 500.
The Bar Association of India conferred its highest honour on him.
He is also on the Board of the following companies:

.
1 Voith Paper Fabrics India Ltd. Director
3 Kanoria Chemicals & Industries Director
Ltd.
4 Director
Somany Ceramics Ltd.
Dr. ANAND C.BURMAN
Mr. Anand C. Burman has been appointed as an Additional

Director w.e.f. January 13, 2010 in the category of Non-Executive
and Independent Director. Dr. Burman is an eminent Industrialist
with particular interests in the areas of Research and
Development in the Pharmaceutical Sciences as well as
Biotechnology and Technology issues. Dr. Burman has Doctorate
in the area of Pharmaceutical Chemistry from the University of
Kansas, USA. He is currently the Chairman of Dabur India Limited.
He is also a member in the Council of Governors at Birkbeck
College, University of London.
He is also on the Board of the following companies:

.
1 Dabur India Limited Chairman & Director
2 Fresenius Kabi Oncology Limited Director
3 Althea Lifesciences Limited Director
4 Aviva Life Insurance Co. India Director
Limited
5 Dabur Overseas Limited Director
6 Dabur Pharmaceuticals Limited Director
7 H&B Stores Limited Director
9 Hindustan Motors Limited Director
CHANGES IN BOARD OF DIRECTORS DURING
2010-11
No Name Designation Date Status

.
1 Mr. Satoshi Alternate Director 01-Apr- Resigned
Matsuzawa to Mr. Takashi 10
Nagai
2 Mr. Masahiro Non-executive 01-Apr- Resigned
Takedagawa Director 10
3 Mr. Yuji Shiga Non-executive 19-Apr- Appointed
Director 10
4 Mr. Om Prakash Non-executive 29-Jul-10 Resigned
Munjal Director
5 Mr. Suman Kant Non-executive 29-Jul-10 Appointed
Munjal Director
SENIOR MANAGEMENT TEAM
No Name Designation
.
1 Mr. Ravi Sud Sr. Vice President & Chief Finance Officer
2 Mr. Anil Dua Sr. Vice President-Sales,
Marketing and Customer Care
3 Mr. Vikram Plants Head-Operations and Supply Chain
Kasbekar
4 Dr. Anadi S. Vice President-HRM,
Pande Corporate Planning and Strategy
5 Mr. Vijay Sethi Vice President-Information Systems
6 Mr. Neeraj Vice President Supply Chain and Strategic
Mathur Sourcing
Company Secretary & Compliance Officer
No Name Designation
.
1 Mr. Ilam C. Kamboj Sr. G. M. Legal & Company Secretary
Email - ickamboj@herohonda.com
CUSTOMER CARE
GENUINE PARTS
Features & Benefits
The performance and safety of your bike not only depends on the world class design and
workmanship assured by Hero Honda but also on the parts being used in the assembly line.
Even the finest components manufactured need replacement from time to time. And to
ensure the continued impeccable performance of your vehicle, the spare parts should also
be made and replaced as good as the components fitted by Hero Honda.
To ensure this, we manufacture and procure the replacement parts according to the
specifications and standards set by us and Honda Motor Co.
As a responsible Hero Honda bike owner, we recommend that for your safety, long life and
high performance of your bike, use only Hero Honda genuine parts.
How to Identify Genuine Parts
Maximum Retail Price (MRP) Label
On the Label:
FEATURE EFFECT
Thermochromic-Ink-Printed On rubbing it disappears, and re-appears on leaving, in

(Blue Colour) GENUINE 15 seconds.
word.
(Printed once, twice & thrice
on Small, Medium & Large
size of labels respectively)
Fluorescent-Ink-Printed Hero Glows under the Infrared Light.
Honda Genuine Parts Logo
Serrated Edges Showing die-cut Peaks and Valleys on the top edge.
On the Holographic Strip:
FEATURE EFFECT
Pseudo 3D Background Clarity in design.
Expanding & Shrinking Effect Hero Honda Logo, where one Expands & other
Shrinks, on tilting
Kinetic Effect Rainbow
3D Logo Floating Image of Logo
90-Degree-View Effect “GENUINE PARTS” shows up at 90-Degree Angle
on tilting
Scratch & See 2-colour Hero Honda Logo appears on scratching the
Holographic Strip.
(Printed once, twice & thrice on Small, Medium &
Large size of labels respectively)
MRP LABEL IMAGE SHOWING FEATURES:
Hero Honda Genuine Parts Packaging
3 - Colour Laminated Pouch/Duplex Box
• Continuous border with Hero Honda logo
• The red colour has a vignette where the colour fades as it comes from top to bottom
• Genuine Hero Honda Spare Parts logo is in white colour
• The MRP Label is pasted on the back-side of pouch and left-side of box
Hero Honda Genuine Accessories Packaging
3 - Colour Laminated Pouch/Duplex Box
• Continuous border with Hero Honda logo
• The red colour has a vignette where the colour fades as it comes from top to bottom
• Genuine Hero Honda accessories logo is in black colour
• Packaging is in "Zipper Pouch" to enable the customer to have a look & feel of the
accessory
• The MRP label is pasted on the back-side of pouch and left-side of box
WARRANTY DETAILS & POLICY
MODELWISE WARRANTY DETAILS
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WARRANTY POLICY
Scope of Warranty
Hero Honda Motors Limited warrants all its two–wheelers manufactured/assembled in
Dharuhera, Gurgaon and Haridwar Plants, distributed in India and sold through its
Authorised dealers to be free, under normal use and condition, from any defect both in
material and workmanship, subject to the following terms and conditions.
Terms and Conditions

1. All Hero Honda two-wheelers are warranted for a certain period specified in
terms of time and kms from the date of purchase, whichever term gets satisfied
earlier.
2. It is mandatory for the customer to avail all free and paid services as per the
recommended schedule to be eligible for the warranty benefits.
3. If a defect is observed in any Hero Honda two-wheeler, Hero Honda's only
obligation/liability is to repair or replace those parts which is/are considered to
be the cause of malfunction free of charge of both labour and material, when
Hero Honda acknowledges that such malfunction has not come out of misuse or
improper handling etc. such defective two-wheeler should be brought to the
nearest Hero Honda dealer/authorised service centre by the owner for necessary
inspection and subsequent repairs.
Limitations of Warranty
The warranty shall not apply:
• If any of the free services or subsequent paid service is not availed as per
the recommended service schedule given in the owner's manual.
• If Hero Honda recommended engine oil SAE- 10 W 30 SJ Grade (JASOMA) is
not used.
• To normal wear and tear components like bulbs, electrical wiring, filters, spark
plugs, clutch plates, brake shoes, fasteners, shims, washers, oil seals, gaskets,
rubber parts, plastic components, chain and sprockets and in case of wheel rim
misalignment or bend.
• If there is any damage due to modification or fitting of accessories other than
the ones recommended by Hero Honda.
• If the two-wheeler has been used in any competitive events like track races or
rallies.
• If there is any damage to the painted surface due to industrial pollution or other
extraneous factors.
• For claims made for any consequential damage due to any previous
malfunction.
• For normal phenomenon like noise, vibration, oil seepage, which do not affect
the performance of the two-wheeler.
• If there is any damaged caused due to usage of improper oil/grease, non genuine
parts.
• For two-wheelers which have been used for any commercial purposes as taxi
etc.
• For maintenance repairs required due to misuse while driving or due to
adulteration of oil, petrol or due to bad road conditions.
• For consumables like oil, grease etc. used during free services or used during
warranty repairs.
• If any part of the vehicle is tampered/repaired by unauthorized
persons/workshops etc.
• For two-wheelers not used in accordance with the owner's manual supplied with
each two-wheeler by Hero Honda.
Warranty on Proprietary Items

Warranty on proprietary items like tyres, tubes & battery etc. will be directly handled
by the respective Original Equipment Manufacturers (OEM’s) except AMCO for
batteries and Dunlop/Falcon for tyres, tubes. In case of any defect in proprietary items,
other than the above two mentioned OEM's the dealer must approach the branch
office/dealer of the respective manufacturers.
For AMCO batteries and Dunlop/Falcon tyres, tubes claims will be accepted at our
Authorised Dealership/Service Centres, w.e.f 1st May 2002, as per the mutually agreed
terms and conditions between Hero Honda and these two OEM's. While for other
OEM's in case the claim is not accepted for any invalid reason, then the claim along
with the refusal note from the OEM can be sent to the warranty section at Gurgaon
Plant after due recommendation of the area service engineer.
Service & Maintenance Schedule

SERVICE & MAINTENANCE SCHEDULE
Our constant endeavour is to support the company's mandate of providing highest level of
customer satisfaction by taking good care of your two-wheeler service and maintenance
through our vast network of more than 2100 committed Dealers and Service outlets spread
across the country.
Our state-of-the-art authorised workshops have well laid out standards for two-wheeler
servicing with fully equipped infrastructure having quality precision instruments, pneumatic
tools and a team of highly trained service technicians. Having your two-wheeler serviced at
an authorised workshop ensures highest standards of service quality and reliability.
Service Schedule
Hero Honda offers free services on all its two-wheelers. You should avail these services
within the stipulated conditions of time period or km range, whichever condition gets
satisfied earlier from the date of purchase. After the completion of free services or its validity
period you must continue availing paid services as per the recommended service schedule.
Select your model to view the Service Schedule
Top of Form
Select Model -
Bottom of Form
Maintenance Schedule
Proper care and maintenance are paramount for trouble free operation and optimum
performance of your two-wheeler.
Select your model to view the Maintenance Schedule
Top of Form
Select Model -
Bottom of Form
PRE RIDE INSPECTION
You should conduct pre-ride inspection before riding a two

wheeler to enhance safety and riding comfort.
Clean the two-wheeler body surface regularly to maintain the

surface finish. Use specifically designed cleaning products only.
Inspect your motorcycle before you start the engine. The items
listed here will only take few minutes, and in the long run they
can save time, expense, and possibly your life. Click to follow the
tips as given below:
1. ENGINE OIL LEVEL

2. FUEL LEVEL
3. FRONT AND REAR BRAKES
4. TYRES
5. CLUTCH
6. DRIVE CHAIN
7. THROTTLE
8. LIGHTS AND HORN: Check if the headlight, tail /stop
light, turn signals, indicators and horn function properly.
9. REAR VIEW MIRROR: Ensure that the rear view mirror
gives a good rear view when you are sitting on the
motorcycle.
10. AIR SUCTION VALVE: Make sure all tube connections
are secured properly.
To meet emission standards, presently all models of Hero

Honda are provided with the air suction valve. Air suction
valve supplies fresh air from air filter to the exhaust
manifold to convert carbon monoxide to carbon dioxide.
This reduces the CO% in the vehicle exhaust.
11. FITTING & FASTENERS: Check & tighten if necessary.
12. BATTERY
13. STEERING: Check for smooth action and
maneuverability.
FUEL ECONOMY - DO'S & DONT'S
Stretch That Litre
In order to get the maximum mileage from your motorcycle

you should keep the following points in mind.
DO's
• Drive at steady speed (between 40 to 50 km/hr)

• Maintain correct tyre pressure
• Adjust drive chain tension correctly
• Get your engine tuned and motorcycle serviced
regularly by a Hero Honda authorised dealer
DONT's
• Do not keep the clutch lever pressed while riding

• Do not run the engine in low gear for long times
• Do not park your motorcycle under direct sunlight as
it causes evaporation of petrol
• Do not keep brake pedal pressed while riding
• Do not raise the engine rpm during traffic halts
• Switch off the engine if the halt is for more than 30
seconds
• Do not cover Inlet of Air Filter assembly
• Do not cover the engine in the front and sides. This
may restrict the smooth air flow to the engine fins
required for air cooling and the engine may run at a
higher temperature.
In case you wish to have the fuel efficiency tested, please take
your motorcycle to the nearest dealer and ask for a fuel
efficiency test ("KPL test") done. They can then also make
any adjustments that are found necessary.
PUC CERTIFICATION
You should get your motorcycle inspected and certified from

an authorised PUC centre to ensure that the emission
performance of the vehicle in within the desired limits.
For petrol engine two - wheelers the c urrent regulation

requirement is as follows -
Idle CO (Carbon Monoxide) % = 3.50 % (max)
HC (Hydrocarbon) = 4500 ppm (max)
Vehicles which do not undergo a periodic maintenance are

liable to emit exhaust gases more than the permissible limit.
Few important tips to maintain low emission levels -
• Clean spark plug and maintain specified gap between

electrodes.
• Keep the air filter clean.
• Get the carburetor tuned at authorised Hero Honda
workshop.
• Do not overfill the engine oil and follow the
replacement schedule.
• Avoid use of adulterated fuel.
You should get the emission level certified once in every 3
months at any of the authorised emission checking Centres.
IMPORTANT MAINTENANCE TIPS

HERO HONDA GENUINE ENGINE OIL - 4 T PLUS
Engine oil is a key determinant for efficient motorcycle

performance and increased engine life. Hero Honda 4-T Plus
Genuine Engine Oil is a premium quality engine oil, engineered
to meet the lubrication requirements of Hero Honda
Engines.Hero Honda 4-T Plus conforms to International
specifications of API SJ SAE 20 W 40 / 10 W 30 (JASOMA)
specifications.
We strongly recommend that you use Hero Honda 4-T plus to

maintain optimum engine performance during extreme driving
conditions.
Hero Honda 4-T plus Genuine Engine Oil provides the following
benefits compared to API SF grade oil:
• Enhanced engine oil life.
• Excellent anti-wear properties to increase your

motorcycle’s engine life.
• Minimizes the blow by gases by sealing the clearances

within engine and improves the engine’s power.
• Provides excellent protection against corrosion.
• Has very high stability against oxidation & temperatures.
• Facilitates easy cold starting.
• Special additives in the engine oil provide better engine

cleaning.
Hero Honda 4T Plus (10 W 30)

Recommendation
For best results from your Hero Honda two-wheeler we

recommend use of Hero Honda 4T Plus Genuine Engine
Oil as per the following schedule -
Top of Form
Select your model to view the recommended

Genuine Engine Oil and Replacement Schedule
Select Model -
Bottom of Form
How to check the engine oil level?
In order to check the level of the engine oil, the vehicle should be
on main stand. Check the engine oil level using the dipstick. The
engine oil level should be maintained between the upper and the
lower level marks of the dipstick. In case it is needed, top up the
engine oil up to the upper level on the dipstick.
Replace the engine oil if it is due for replacement
BATTERY MAINTENANCE
Your motorcycle battery needs periodical maintenance to ensure

a long and trouble free life. Do the following checks at regular
intervals for a reliable battery performance.
Check the electrolyte level against the top and bottom markings
on the battery shell. Always top up with distilled water whenever
required.
Check for any leakage from battery. It should be clean and free
from any leakages. In case of non use of motorcycle, battery
should be kept fully charged and electrolyte level should be at
Top mark.
TYRE PRESSURE
Proper tyre pressure provides maximum riding comfort and tyre

life.
Check the tyre pressure of both the front and rear wheels. Ensure
recommended air pressures once a week. Also check for any cuts,
embedded nails or any other sharp objects in the tyre.
Top of Form
Select your model to view

the recommended Tyre Size & Air Pressure
Select Model -
Bottom of Form
RIDE SAFE THE HERO HONDA WAY
At hero Honda, our goal is not only to sell you a bike, but to also
help you every step of the way in making the right decisions.
Assisting you in making the right judgments on the road, and
helping you choose the right helmet and other riding equipment
that can not only help save your skin but possibly your life!
And as bike handling requires know-how, skill and rigorous

mental conditioning, we have put together certain safety tips and
suggestions that will enhance your riding comfort. Click to view
the videos.
Pre - Ride Checks Riding Gear

Riding Posture Riding On the Road
Braking Balancing
Cornering
Always remember - a good rider is a safe rider.
BE A HERO HONDA GOOD RIDER
As a socially responsible company we urge you to join us in

making this world a safer, healthier and more environment
friendly place.
At Hero Honda we like to promote the three E’s.
Engineering – which is the right technology, specifically

designed for Indian customer requirements, and road
conditions. It is exemplified in the 4-stroke Hero Honda
engines that give you amazing reliability and fuel-efficiency,
year after year. We have always manufactures 4-stroke
engines, ever since inception in 1985.
Environment – which is about ensuring that the high
technology 4-stroke Hero Honda motorcycles continue to
meet the most stringent pollution control norms at every level
– as they have since the very beginning.
Education – which is about promoting comfortable and safe

driving, through a wide dealer network and service centres; as
well as in educating people on road safety, in association with
the traffic police and the transport department. Do remember
that you and your family are not only riders, but pedestrian as
well.
It is as part of the Hero Honda family that ‘We Care’ to drive

home the message of Road Safety and a Healthy
Environment.
Your Hero Honda, the environment and you. It is a three-way

relationship that you should nurture, to reap the benefits for
years to come. A well tuned bike keeps the environment
healthy. Good riding practices will keep you healthy. Taking
good care of your bike will always keep your bike healthy.
Here are simple steps to a healthy bike, healthy environment,

and a healthy you.
• Health and Environment

• Safety
• Facts and Information
• Social Responsibility
We are certain that you too will take pride in being a
true Hero Honda Good Rider .
The Hero Honda GoodLife Program is designed to

compliment your good life in every way. It brings you an easy
to use privilege card packed with special rewards and
benefits. And it doesn’t end here. It also provides you with a
free riders’ insurance worth 1 Lakh to ensure your peace of
mind. What’s more, your Hero Honda GoodLife Program
membership rewards you with points on all your spends. So
make the best use of your card and redeem your points for
fabulous rewards!
The Hero Honda GoodLife Program is your very own passport to the good things of life. It
brings you an easy to use privilege card that offers a host of special rewards and benefits.
Providing you with fabulous returns on your spends, it is surely the most convenient way to
complement your good life.
YOUR WORLD OF REWARDS

WINNER OF THE MONTH
REFERRAL POINTS
FIRST TRANSACTION BENEFIT
DISCOUNT ON SPARES & ACCESSORIES
POINTS EARNED ON MONEY SPENT
FREE RIDER’S PERSONAL INSURANCE
GO GREEN
SERVICE BONUS
BONUS POINTS ON BIRTHDAY
SPECIAL VALUE OFFERS
Exclusive invities to events and special value offers from our partners, selected especially for
you.
Get to know about the latest happenings with our special Hero Honda GoodLife Program
newsletter, “Suhana Safar”
Redeem points, take home your gifts

As you continue your journey with us, you can redeem your points for fabulous gifts.
Make the most of your Hero Honda GoodLife Program membership card. Every time you
visit an authorized outlet, you get an opportunity to earn points. Accumulate points to reach
your milestones and at every milestone, you can use your card to redeem points for a range of
exciting rewards and privileges.
EARNING AND REDEEMING REWARD POINTS

Your card is important and it is unique to you. Please carry your card during all your visits to
Hero Honda dealerships or service centres. You will need your card to earn reward points on
your spends, which you can accumulate to reach the program milestones. To help you keep
track of your points, you can ask for a Points Statement from the dealer executive. When you
have reached your milestone, please present your card and collect your milestone gift from
your dealer*.
The Hero Honda GoodLife Program offers you great rewards, benefits and a range of
exciting gifts, chosen especially for you. Becoming member of this exclusive program is
simple and easy. All you need to be a resident Indian national, aged 18 years or above and
you should be an owner of Hero Honda scooter or motorcycle. Simply follow the steps
outlined below and you can start experiencing the privileges of being a member of India’s
largest rewards program.
• Fill the fresh online application at the dealership. If you are a Hero Honda Passport
member, kindly submit the Passport at the dealership.
• Pay Rs. 150 for 1 yr membership or Rs. 250 for 3 yrs membership. You will be
entitled for the accidental insurance cover equivalent to the time of your membership
period.
• To know more call 1800112255 or write to us at goodlife@herohonda.com
On successful enrolment, you will receive a Hero Honda GoodLife membership card which
will help you earn points on all your spends at Hero Honda dealerships and service centres.
You can accumulate points and redeem them for a range exciting milestone rewards.
......................................................................................................................................................
...............................................
UPGRADATION PROCESS FOR EXISTING HERO

HONDA PASSPORT MEMBERS
Our Customer Relationship Executive will help you with the conversion
process at any authorized Hero Honda outlet. Simply fill in a fresh online
application and deposit your Hero Honda Passport along with a nominal
fee and you will receive your Hero Honda GoodLife card in a short span.
To know more contact the nearest dealership, Click to find dealers, call
1800112255 or write to us at goodlife@herohonda.com
CORPORATE SOCIAL RESPONSIBILITY (CSR)

STAKEHOLDER TIES AT THE GRASSROOTS
Hero Honda Motors takes considerable pride in its stakeholder relationships,

especially ones developed at the grassroots. The Company believes it has
managed to bring an economically and socially backward region in
Dharuhera, Haryana, into the national economic mainstream.
An Integrated Rural Development Centre has been set up on 40 acres of land
along the Delhi-Jaipur Highway. The Centre-complete with wide approach
roads, clean water, and education facilities for both adults and children-now
nurtures a vibrant, educated and healthy community.
The Foundation has adopted various villages located within vicinity of the
Hero Honda factory at Dharuhera for integrated rural development. This
includes:
• Installation of deep bore hand pumps to provide clean drinking water.
• Constructing metalled roads and connecting these villages to the
National Highway (NH -8).
• Renovating primary school buildings and providing hygienic water and
toilet facilities.
• Ensuring a proper drainage system at each of these villages to prevent
water-logging.
• Promoting non-conventional sources of energy by providing a 50 per
cent subsidy on biogas plants.
Other key projects taken up by the Foundation include: Raman Munjal

Vidya Mandir
The Raman Munjal Vidya Mandir began with three classes (up to class II)
and 55 students from nearby areas. It has now grown into a modern Senior
Secondary, CBSE affiliated co-educational school with over 1200 students
and 61 teachers. The school has a spacious playground, an ultra-modern
laboratory, a well-equipped audio visual room, an activity room, a well-
stocked library and a computer centre.
Raman Munjal Memorial Hospital
Multi-specialty hospital equipped with the latest diagnostic and
surgical technology. The Raman Munjal Memorial
Hospital provides healthcare to the rural population in and
around Dharuhera, and also caters to accident and trauma
victims driving along the Delhi-Jaipur highway.
Raman Munjal Sports Complex
The Raman Munjal Sports Complex has basketball courts, volleyball

courts, and hockey and football grounds are used by the local villagers. In the
near future, sports academies are planned for volley ball and basket ball, in
collaboration with National Sports Authority of India.
Vocational Training Centre
In order to help local rural people, especially women, Hero Honda has set up
a Vocational Training Centre. So far 26 batches comprising of nearly 625
women have been trained in tailoring, embroidery and knitting. The Company
has helped women trained at this centre to set up a production unit to stitch
uniforms for Hero Honda employees. Interestingly, most of the women are
now self-employed.
Adult Literacy Mission
This Scheme was launched on 21st September, 1999, covering the nearby
villages of Malpura, Kapriwas and Sidhrawali. The project started with a
modest enrolment of 36 adults. Hero Honda is now in the process of
imparting Adult Literacy Capsules to another 100 adults by getting village
heads and other prominent villagers to motivate illiterate adults.
Marriages of underprivileged girls
Marriages are organized from time to time, particularly for girls from
backward classes, by the Foundation by providing financial help and other
support to the families.
Rural Health Care
Besides setting up a modern hospital, the Foundation also

regularly provides doorstep health care services to the local
community. Free health care and medical camps are now a
regular feature in the Hero Group's community outreach program.
KEY POLICIES
AN ENVIRONMENTALLY AND SOCIALLY, AWARE COMPANY
At Hero Honda, our goal is not only to sell you a bike, but also to
help you every step of the way in making your world a better
place to live in. Besides its will to provide a high-quality service to
all of its customers, Hero Honda takes a stand as a socially
responsible enterprise respectful of its environment and
respectful of the important issues.
Hero Honda has been strongly committed not only to

environmental conservation programmes but also expresses the
increasingly inseparable balance between the economic concerns
and the environmental and social issues faced by a business. A
business must not grow at the expense of mankind and man's
future but rather must serve mankind.
"We must do something for the community from whose

land we generate our wealth."
A famous quote from our Worthy Chairman Mr.Brijmohan Lall
Munjal.
Environment Policy
We at Hero Honda are committed to demonstrate excellence

in our environmental performance on a continual basis, as
an intrinsic element of our corporate philosophy.
To achieve this we commit ourselves to:
• Integrate environmental attributes and cleaner

production in all our business processes and practices
with specific consideration to substitution of hazardous
chemicals, where viable and strengthen the greening of
supply chain.
• Continue product innovations to improve environmental

compatibility.
• Comply with all applicable environmental legislation and

also controlling our environmental discharges through the
principles of "alara" (as low as reasonably achievable).
• Institutionalise resource conservation, in particular, in the
areas of oil, water, electrical energy, paints and
chemicals.
• Enhance environmental awareness of our employees and

dealers / vendors, while promoting their involvement in
ensuring sound environmental management.
Quality Policy
Excellence in quality is the core value of Hero Honda's

philosophy.
We are committed at all levels to achieve high quality in whatever

we do, particularly in our products and services which will meet
and exceed customer's growing aspirations through:
• Innovation in products, processes and services.
• Continuous improvement in our total quality management

systems.
• Teamwork and responsibility.
Safety Policy
Hero Honda is committed to safety and health of its

employees and other persons who may be affected by its
operations. We believe that the safe work practices lead to better
business performance, motivated workforce and higher
productivity.
We shall create a safety culture in the organization by:
• Integrating safety and health matters in all our activities.
• Ensuring compliance with all applicable legislative

requirements.
• Empowering employees to ensure safety in their

respective work places.
• Promoting safety and health awareness amongst

employees, suppliers and contractors.
• Continuous improvements in safety performance through

precautions besides participation and training of
employees.
SALES PERFORMANCE
STRONG UNDERLYING RETAIL GROWTH CONTINUES
• STRONG UNDERLYING RETAIL GROWTH CONTINUES
• BEGINS FISCAL ’11 WITH 2 NEW LAUNCHES – REFRESHED
LAMOUR & GLAMOUR FI
• CROSSES THE MILESTONE OF 1 LAKH VILLAGES ON
COVERAGE UNDER THE RURAL INITIATIVE
Aug'06 Aug'07 FY 06-07 FY 07-08
Total Sales 2,15,076 2,40,875 12,82,860 12,63,254
Hero Honda Motors Ltd (HHML), the world’s largest two-

wheeler manufacturer, continues to post monthly sales of over 3
lakh units. This is the 16th consecutive month that the company
has reported three-lakh-plus sales.
The company today started the first quarter (April-June) of

Financial Year (FY) 2010-11, with sales of 3,71,652 units in the
month of April, 2010. Hero Honda had sold 3,70,575 two-
wheelers in April last year.
Mr. Anil Dua, Sr. Vice-President (Marketing and Sales),

Hero Honda Motors Ltd said, ““We have been witnessing a
steadily growing demand for our products, and have been
ramping up our production levels accordingly. However, as we
have already informed, due to certain IR issues at our suppliers'
end, we have faced an acute shortage of batteries for over two
weeks in the month of April. As a result of this, our despatches
have been adversely impacted and currently over 50,000 fully
finished motorcycles are stranded at our plants for want of
batteries. I am happy to inform that these issues have now been
resolved and we have been assured of supply returning to normal
within a week’s time."
Hero Honda’s retail sales continue on its robust growth trajectory.

To further keep up this momentum, the company has introduced
two models in April – the refreshed Glamour and Glamour FI. Both
these models have been contributing significant volumes to the
company’s strong share in the deluxe segment, and the launch of
the refreshes are set to further build on this leadership.
Hero Honda also recently crossed yet another significant

milestone by covering 100,000 villages under its path-breaking
rural initiative – “Har Gaaon Har Angan”.The umbrella platform
for all rural initiatives which was launched in late 2007, has been
instrumental in the steadily growing share of Hero Honda in the
rural and upcountry markets, taking the contribution of sales from
these markets to 42 per cent of the company’s total sales.
Hero Honda crossed several new milestones in the recently

concluded fiscal (2009-10). The company posted a stellar top line
performance with the total cumulative sales volume of more than
4.6 million units. Hero Honda also crossed the landmark million
units in sales in each quarter of fiscal ’10, capping it off with the
highest-ever quarter sales of 11, 86,536 units in the fourth
quarter. The company also reported an excellent bottomline with
its highest-ever annual revenues, net profit and earnings per
share.
HERO HONDA SCALES NEW HEIGHTS WITH
HIGHEST-EVER MONTHLY SALES OF 4.35 LAKH
TWO-WHEELERS
GROWS BY 14% WITH SALES OF 4,35,933 UNITS IN
MAY’10
REPORTS 65% GROWTH IN SALES OF PLEASURE
REFRESHED GLAMOUR & GLAMOUR F1 MODELS
FUELLING GROWTH
New Delhi, Monday, May 02, 2011: Hero Honda Motors Ltd
(HHML), the world’s largest two-wheeler manufacturer, has
achieved yet another milestone with sales of 4,35,933 two-
wheeler units – the highest-ever monthly sales in the history
of the company. The previous record of monthly sales by the
company was 415,137 units achieved in August 2009.
The sales of 4,35,933 in May, 2010 is a robust 14 per cent
growth over the corresponding month in 2009, when it had
sold 3,82,678 units.
Hero Honda has been constantly building on its leadership
position in the domestic motorcycle market in the country and
continues to demonstrate an upward trend with an enormous
customer base.
Mr. Anil Dua, Sr. Vice-President (Marketing, Sales &
Customer Care), Hero Honda Motors Ltd said, “The 14 per
cent growth in May is very satisfying, coming as it does over
the high base of our sales last year. We have had significant
contribution from all segments resulting in this achievement.
For example, our scooter Pleasure has recorded sales of over
24,000 units this month, growing at a healthy 65 per cent.
"Similarly, the refreshed models of Glamour and Glamour FI
- introduced in April’10 - have also proved to be a great
success in the deluxe segments, further contributing to our
phenomenal numbers. Going forward, we intend to maintain
our growth trajectory by reaching out to customers across all
segments with renewed efforts and innovative initiatives."
As the Presenting Partner of the nation-wide Queen’s Baton
Relay to be held as a prelude to the Commonwealth Games,
Delhi 2010, the company will be connecting with customers
across regions in the next few months through this prestigious
platform.
Hero Honda is also undertaking several initiatives in line with
the country’s efforts to play host to the Commonwealth
Games for the first time. The company had organized a
nation-wide search for Baton Bearers in the Queens Baton
Relay through a contest held in the month of May across its
dealerships. The winners will join the elite list of names
participating in the QBR to be held from 25th June’10 to 3rd
October’10 across the nation.
HERO HONDA REPORTS OVER 4 LAKH UNIT SALES IN JUNE

& A RECORD QUARTER
SELLS OVER 1.2 MILLION UNITS OF TWO-WHEELERS IN
Q1’11
(HHML), the world’s largest two-wheeler manufacturer, today
reported its highest-ever quarterly sales, and yet another month
of sales exceeding four lakhs.
Close on the heels of over four lakh unit sales in May 2010, Hero
Honda yet again repeated the feat, selling 4,26,454 units in June
2010 - a growth of 16 per centover the corresponding month in
2009, when the company had sold 3,65,734units.
Hero Honda’s cumulative sales for the Q1 (April-June) of FY’11

went up to12,34,039 units of two-wheelers – the company’s
highest-ever quarterly sales. This is a 10 per cent growth over
the corresponding quarter in FY’10 when Hero Honda had
Mr. Anil Dua, Sr. Vice-President (Marketing & Sales), Hero

Honda Motors Ltd. said, “We are quite happy with our solid
performance in Q1’11 which has set a positive tone for the rest of
the financial year. The 16 per cent growth in June is very
encouraging, coming as it does on the back of the high base of
our sales last year. The growth is coming across all segments
including our scooter Pleasure which is now contributing over
25,000 units every month to the overall volume.”
The recently-launched Glamour and Glamour FI have also been

well-received by customers and driving the company’s volumes in
the deluxe segment.
Hero Honda continues to invest in brand building by leveraging its

strong association with various sports. Hero Honda is
the Presenting Partner of the Queen’s Baton Relay, which is
currently traversing the expanse of the nation in a run-up to the
Commonwealth Games, Delhi 2010. The company has rolled out
several unique initiatives involving customers, dealers and other
stakeholders across regions, not only in cities and the rural
hinterland of the country, but also in schools and educational
institutions.
Hero Honda continues to build its customer base by continuously
understanding and meeting the diverse needs of the market. In
yet another validation of Hero Honda’s popularity amongst its
customers, the company recently won the "Most Preferred
Brand of Two-Wheelers" award at the CNBC Awaaz
Consumer Awards.
HERO HONDA KEEPS CONSOLIDATING ITS LEADERSHIP

REPORTS ITS THIRD CONSECUTIVE FOUR LAKH-PLUS
MONTHLY SALES
A NUMBER OF LAUNCHES LINED-UP LEADING UP TO THE
FESTIVE SEASON
(HHML), the world’s largest two-wheeler manufacturer, has set
yet another new industry benchmark by recording its third
consecutive month of four lakh-plus sales.
The company sold 4,27,686 units of two-wheelers in the month

of July’10, a growth of 16.6 per cent over the corresponding
month in 2009, when it had sold 3,66,808 units.
Hero Honda had recorded its all-time high monthly sales

- 4,35,933- in May this year, followed by 4,26,454 units in June
2010.
Hero Honda’s July growth comes close on the heels of the

company’s performance in the first quarter (April-June) 2010-11
when it posted its highest ever quarterly sales of 12,34,039 units
of two-wheelers – which was the fifth consecutive quarter of a
million-plus sales.

Honda Motors Ltd said, “The four-lakh plus sales in July has set
an upbeat tone for the beginning of the new quarter (July-
September). As we move into the festive season in the coming
months, we anticipate maintaining this buoyancy. We have a
series of new launches planned in the coming months leading up
to the festive season."
"The four lakh-plus sales for the third consecutive month has
been possible because of growth coming in from all segments –
entry, deluxe as well as premium and also in our Scooter sales
which continue to grow at 60% growth rate. These numbers have
come about even on the enormous customer base of last year,
and despite the ongoing constraint in supply of components," he
added.
As the Presenting Partner of the ongoing Queens Baton

Relay, and aPartner of the XIX Commonwealth Games Delhi
2010, Hero Honda has lined up a series of initiatives to build
excitement around the Relay. Hero Honda had organized a
nation-wide Batonbearers Contest to provide the common man
with a once-in-a-lifetime opportunity to participate in the
prestigious Queen's Baton Relay. Hero Honda has also organised
a unique ‘Dhadkanon Ki Rally’ for sports lovers which will see
participation of more than 22,000 villages across the country.
Simultaneously, with the objective of igniting the spirit of sports
amongst children, Hero Honda is also organizing several school
level track-&-field meets in more than 50 cities across the
country to welcome Queen’s Baton Relay into each of these
cities.
HERO HONDA REPORTS 4TH CONSECUTIVE MONTH OF

FOUR LAKH-PLUS SALES
NEW LAUNCHES IN FESTIVE SEASON TO CARRY FORWARD
THE GROWTH MOMENTUM
(HHML)continues to consolidate its market leadership by
recording its fourth consecutive month of four lakh-plus sales.
The company sold 4,24,617 units of two-wheelers in the month

of August’10, maintaining its robust sales record and setting the
pace for the upcoming festive season. Hero Honda’s sales in
August 2009 were 415,137 units.
Hero Honda has been consistently selling four-lakh plus two-

wheelers, with May recording its highest-ever monthly sales of
4,35,933 units, followed by 4,26,454 units in June and 4,27,686
units in July.

Honda Motors Ltd said, "The domestic two-wheeler industry
remains buoyant and we expect growth to maintain this
trajectory in the coming months. With GDP growth showing
encouraging signs and most of the country having a good
monsoon, the outlook seems positive for the industry. The first
quarter GDP growth of 8.8 per cent has come on back of solid
growth in the manufacturing sector, which is very encouraging.
However, certain concerns such as high inflation and short supply
of components continue to bother the two-wheeler industry in the
near term.
"For us at Hero Honda, the record four lakh-plus sales for the
fourth consecutive month, has set the tone for the festival
season. We are looking to ride this buoyancy, having lined up a
number of new launches to meet our customers’ expectations
and bring a lot of excitement in the festive season."
The growth has been coming from across segments, including
scooter where Pleasure has been driving robust volumes, selling
more than 27,000 units in August.
In yet another validation of brand Hero Honda’s success in

customer satisfaction, the company has been adjudged at top of
the two-wheeler category in the Brand Equity Most Trusted
Brands 2010 Survey. Hero Honda has also been ranked No. 3
Most Trusted Brand across categories amongst Young Adult
Males. Significantly, Hero Honda is the only automobile brand to
figure in the top 50 ranking of all brands across categories in the
Survey.
HERO HONDA REPORTS ITS HIGHEST-EVER QUARTERLY

SALES OF 1.28 MILLION UNITS
• TOTAL CUMULATIVE SALES FOR H1 STANDS AT
25,19,983 UNITS
• 5TH CONSECUTIVE MONTH WITH FOUR LAKH PLUS SALES
• LAUNCH BLITZ CONTINUES TOWARDS FESTIVE SEASON
(HHML), the world’s largest two-wheeler manufacturer, has yet
again set another benchmark, recording its highest-ever quarterly
sales.
In the Q2 (July-September) of FY’11, Hero Honda has recorded

sales of12,85,944 two-wheeler units, a growth of nine per cent
over the corresponding quarter in FY’10 when the company had
The previous record of quarterly sales by the company was

12,34,039 units achieved in Q1 (April-June) of FY’11.
Hero Honda sold 4,33,641 units of two-wheelers in the month of

September’10 – thereby reporting a record fifth consecutive
month of four-lakh plus sales. These numbers – a growth of eight
per cent – has come about despite the very high base of
September last year, when the company had sold 4,01,290 units.
The cumulative sales for H1 of FY’11 stood at 25,19,983 units, a

growth of 9.4 per over the corresponding period in 2009, when it
had sold 23,02,222 units

Honda Motors Ltd said, “The record sale in H1 of FY’11 is
extremely encouraging as it has set the pace for the second half
of this financial year. We have recently introduced two new bikes
- the New Super Splendor and Splendor Pro - this month. Splendor
Pro has brought in the biggest-ever change in Splendor since its
launch. It comes with APDV engine with Advanced Pro-Series
Digital Variable Ignition System. Leading into the festive season,
we have lined up a couple of more launches - including a Limited
Edition bike with the Commonwealth Games Delhi 2010 insignia -
to coincide with the Games. This is part of leveraging our
association with India's biggest sporting spectacle and to
celebrate the spirit of the Games. With these slew of launches,
high-decibel communication and activation, we are confident of
doubling our pace of growth during the festive season."
Hero Honda has had a record sales run for the last few months. In
the month of May, Hero Honda recorded its highest-ever monthly
sales of 4,35,933 units, followed by 4,26,454 units in June,
4,27,686 units in July and 4,24,617 units in August.
HERO HONDA REPORTS HIGHEST-EVER SALES IN A MONTH

WITH RECORD 5-LAKH PLUS UNIT DESPATCHES IN
OCTOBER’10
REPORTS SALES OF 505,553 UNITS IN OCTOBER
LAUNCH BLITZ DRIVING GROTWH THIS FESTIVE SEASON
New Delhi, Monday, May 02, 2011: The festive fever is really
catching on!Hero Honda Motors Ltd (HHML), the world’s
largest two-wheeler manufacturer, today celebrated the festive
mood by reporting record despatch sales of over half a million
two-wheelers in just one month – in October this year.
The despatch sales of 505,553 units of two-wheelers in

October’10 is a healthy42.7 per cent growth over the
corresponding month in 2009, when it had sold 354,156 units.
The previous record of highest-ever monthly sales was in May this
year when Hero Honda sold 435,933 two-wheeler units.
Commenting on the record sales, Mr. Anil Dua, Sr. Vice-

President (Marketing & Sales), Hero Honda Motors
Ltd said, “This record of over half –a-million sales in a single
month created by the company is extremely encouraging as it
clearly demonstrates the confidence our customers have in our
brands. Sales of over five lakh units in a month with a 42.7 per
cent growth over the large base of the previous year is a
testimony to the winning strategy that we have been following
over the past few years. A refreshed product range coupled with
innovative branding and marketing initiatives – particularly
revolving around the Commonwealth Games Delhi 2010 - can
duly be attributed to this success.
“FY’ 2011 has been a magnificent run for Hero Honda as we have
been consistently scaling new heights. The company has been on
a record sales run of over four lakh units each month since May,
capping it off with the 5-lakh plus mark in October. Going
forward, we are hopeful of continuing the momentum by staying
true to the same winning strategy.”
The last six months have witnessed 6 new launches from Hero
Honda comprising a mix of new models, variants and refreshes.
Earlier this financial year, the refreshed models of Glamour and
Glamour FI were introduced to strengthen company’s leadership
in the deluxe segment. Besides the launch of the new Super
Splendor and Hunk, the festive season also witnessed the
launch of a new bike from Hero Honda, the Splendor
Pro. Splendor Pro has brought in the biggest-ever change in
Splendor since its launch. It comes with APDV engine with
Advanced Pro-Series Digital Variable Ignition System.Yet another
attraction has been the launch of Passion Pro Commonwealth
Games Limited Edition. The bike was designed as a collector’s
item in order to celebrate Hero Honda’s association with the
Commonwealth Games Delhi 2010 and spread the flavor of
games amongst the sports-loving youth.
Hero Honda as a Presenting Partner of the Queens Baton Relay,

and Partner of the XIX Commonwealth Games Delhi 2010 rolled
out exciting initiatives which were aimed at mobilizing people and
creating awareness. Amongst the various initiatives, one of the
main attractions has been unique ‘Dhadkanon Ki Rally’ planned
for sports lovers in rural India.
HERO HONDA REPORTS SALES OF 421,366 UNITS IN

NOVEMBER’ 10
REGISTERS 4-LAKH PLUS UNIT SALES FOR 7TH
CONSECUTIVE MONTH
New Delhi, Monday, May 02, 2011: Keeping up the

momentum set from the beginning of this fiscal, Hero Honda
Motors Ltd (HHML), the world’s largest two-wheeler
manufacturer today reported yet another month of bumper sales.
The company’s sales for the month of November 2010 stood

at 421,366 units – a record seventh consecutive month of
four-lakh plus sales. This is a growth of 10.5 per cent over the
corresponding month in the previous year when Hero Honda had
sold 381,378 units.
Hero Honda has been constantly building on its leadership

position in the domestic motorcycle market in the country and
continues to demonstrate a healthy upward trend even on a large
customer base.
The company’s cumulative sales in the financial year so far (April-

November’10) has now risen to 34,46,602 units, a 13.46 per
cent growth over the corresponding period last year (April-
November’09) when Hero Honda had sold 30,37,756 units.
Commenting on the sales, Mr. Anil Dua, Sr. Vice-President

(Marketing & Sales), Hero Honda Motors Ltd said, "The four-
lakh plus sales consistently recorded over the past seven months
has imparted an excellent momentum to our sales for the rest of
the year. It has been an all-round contribution from all the
segments towards our growth – entry, deluxe as well as premium
and also from the scooter segment. With unrelenting market
demand for our products, we anticipate maintaining this
buoyancy going forward."
The month of November also saw the hosting of Hero Honda

Women’s Indian Open 2010, thereby marking the company’s
foray into women’s golf in the country. The Hero Honda Women’s
Indian Open - tri-sanctioned by the Ladies European Tour, the
Ladies Asian Golf Tour (LAGT) and Women's Golf Association of
India (WGAI) - carried a prize purse of US $ 300,000, the highest
ever for women’s professional golf in India.
HERO HONDA RECORDS 5 LAKH UNIT SALES IN DECEMBER

CROSSING THE 5 MILLION MARK FOR THE CALENDER YEAR
2010
BEST-EVER CALENDAR YEAR PERFORMANCE WITH RECORD
4-LAKH-PLUS SALES FOR CONSECUTIVE 8TH MONTHS
THE MOST SUCCESSFUL QUARTER EVER WITH SALES OF
1.4 MILLION UNITS
(HHML), the world's largest two wheeler manufacturer continued
its dominance of the Indian market with sales of 5 Lakh units in
December, a surge of 33% over the corresponding month in '09.
The company also registered its best calender year performance
ever with cumulative sales of over 5 million units, up 16.2% from
'09.
December also marked the most successful quarter for the

company, with sales of 14,26,919 units, up 29% over the
corresponding quarter in '09, where the company sold 11,05,838
units. HHML also achieved 4 Lakh plus sales for 7 consecutive
months and capped it off with 5 Lakh sales in December.
Commenting on the performance, Mr. Anil Dua, Sr. VP

(Marketing & Sales), Hero Honda Motors Ltd, said “This has
been a great year for us with sales figures touching a new high.
We have grown consistently which is also reflected in the sales,
which have touched a new high. Our customers have continued
to show confidence and faith in us and we will continue to build
on this momentum in the future and deliver world class products.
This calender year has brought tremendous sales growth for us,
making it our best year so far, which is a testament of our strong
strategy and planning. We will ensure that this strong trend
continues in the future.”
The year also saw an impressive addition to an already strong

product portfolio, of HHML, with the launch of a CWG games
limited edition Passion Pro, designed as a collector’s item in order
to celebrate Hero Honda’s association with the Commonwealth
Games Delhi 2010. Also, Splendor saw its biggest make over with
a all new Splendor Pro. Further to strengthen its position in the
deluxe segment, the company launched Glamour and Glamour FI,
taking the total number of launches to 6 within this fiscal. All the
models were very well received, evident from the high sales
figure, throughout the year.
During the year, Hero Honda further reinforced its association

with sporting events, through its role as a Partner of the
Commonwealth Games and Presenting Partner of the Queen’s
Baton Relay for the Commonwealth Games 2010. HHML also
successfully presented yet another highly acknowledged edition
of the Indian Open golf tournament.
The overall growth is also reflected with plans in the final phase
to commence the fourth plan to keep up with ever increasing
demand in the domestic market and international markets, going
forward. Hero Honda also added to its already exhaustive
network, increasing the tally to a remarkable xx.
HERO HONDA BEGINS THE NEW YEAR WITH A RECORD

JANUARY SALES OF 4.67 LAKH UNITS
NOTCHES UP 4.4 MILLION SALES FOR THE PERIOD APRIL –
JANUARY, FY'11
(HHML), the world's largest two wheeler manufacturer, has
begun the new year with yet another month of strong sales in
January, carrying forward its growth momentum with an
unprecedented 9th consecutive month of four lakh-plus sales.
The company’s sales figures for the month of January 2011 stood
at 4,66,524, a growth of almost 20 per cent over the
corresponding month last year, when it sold 3,89,802 units.
The cumulative sales of the company in the financial year so far,

April – January'11, stood at 44,14,537. This is an increase of 16
per cent over the corresponding period last year, April –
January'10, when the company sold 38,03,396 units.
Commenting on the performance, Mr. Anil Dua, Sr. VP
(Marketing & Sales), Hero Honda Motors Ltd, said “Our
strong sales for January have provided an excellent start to the
new year and also helped continue the sales momentum of the
last calendar year. This is the ninth consecutive month of four
lakh-plus sales, coming on the back of five-lakh plus sales each in
October and December 2010. Going forward, we aim to build on
this strong trend and further consolidate our position as the
market leader.”
The company also continued its strong endorsement and support
to sports in the country with the Karizma ZMR Cricket
Championship. Hero Honda, which is a Global Partner of the ICC,
is currently hosting the championship across 75 cities in India and
also in Colombo in Sri Lanka and Dhaka in Bangladesh, involving
college cricket teams. The 28 final winning teams will get a
chance to take a 'victory lap' during the forthcoming ICC Cricket
World Cup matches, a dream-come-true for them.
Hero Honda's position as the leader in the Indian market has also
been acknowledged by awards received for its performance in
2010. During the month of January, Hero Honda was awarded the
“Two-wheeler Manufacturer of the Year” award by Bike India
magazine. The company was also adjudged the “Bike
Manufacturer of the Year” at the Economic Times ZigWheels Car
and Bike Awards last month.
HERO HONDA SET TO ZOOM PAST RECORD 5 MILLION UNIT

SALES IN
FY ‘10-11
REPORTS HIGHEST EVER FEBRUARY SALES
New Delhi, Monday, May 02, 2011: Hero Honda Motors

Ltd, the world’s largest two-wheeler manufacturer for 10
consecutive years, continues to be on a roll, recording its highest-
ever February sales.
Hero Honda sold 4,72,055 units of two-wheelers in February

2011, representing a growth of more than 23% over the
corresponding month last year, when the company had
sold 382,096. This is also the 10th consecutive month of 4-lakh
plus sales for the company.
With cumulative sales of 48,86,592 units so far in this fiscal,

Hero Honda looks comfortably positioned to cross the initial
guidance of five million sales, for the fiscal year '10-11. The
cumulative sales represents a rise of almost 17% over the
cumulative sales for the corresponding period last year, when
Hero Honda sold41,85,492 units.
Mr. Anil Dua, Sr. VP (Marketing & Sales), Hero Honda
Motors Ltd, said“Our performance throughout this fiscal has
been very consistent and the strong February numbers are a
positive indication for the growth to continue. Our scooter
Pleasure continues to do exceedingly well, now clocking 30,000
volumes per month regularly. We are also leveraging our
association with ongoing ICC Cricket World Cup in several ways.
In one such exciting initiative, aspiring young cricketers will get a
lifetime opportunity to take a victory lap during the World Cup
matches. Through brand building initiatives such as these, we
continue to engage with our customers in new, exciting and
relevant ways.”
Hero Honda, which is a Global Partner of the ICC, hosted the

Karizma ZMR Cricket Championship across 75 cities in India and
also in Colombo in Sri Lanka and Dhaka in Bangladesh, involving
college cricket teams. The 28 final winning teams are getting an
opportunity to take a 'victory lap' each during the ongoing ICC
Cricket World Cup matches.
HERO HONDA REPORTS LEADERSHIP PERFORMANCE WITH

50 % NET PROFIT IN Q2, '08-09
DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES &
OTHER OPERATING INCOME), AT RS. 3202 CRORE; EBIDTA
AT 13.58 PER CENT
New Delhi, Tuesday, April 21, 2009: Highlights of Q2,

FY'08-09
• Total turnover(Net sales & Other Operating income)Rs 3202

crores, growth of 35.6 per cent
• Net profit after tax at Rs 306.30 crores, growth of 50 per cent
• EBIDTA margin for the quarter 13.58 per cent
• Total sales for Q2 stands at 9,72,095 units, growth of 28.5 per
cent
• Total sales for H1 stands at 18,66,349, growth of 19.7 per cent
• Over 55 per cent share in domestic motorcycle market
• Launches first-of-its kind music video to celebrate 25 years of
Hero Honda
New Delhi, October 21, 2008: Hero Honda Motors Ltd

(HHML), the world's largest two-wheeler company for seven
consecutive years, today firmly reiterated its undisputed
leadership in the domestic two-wheeler market with impressive
bottom line growth for the second quarter (Q2) – July to
September - of this financial year (FY) 2008-09.
Even as the industry continued to face tough market conditions
on account of uncertainty over interest rates and overall credit
squeeze, the company reported 50 per cent growth in profit after
tax (PAT) at Rs 306.30 crore for the second quarter. Hero Honda's
profit after tax in the corresponding period last fiscal (July - Sept,
2007-08) stood at Rs 204.33 crore.
Total turnover (Net sales & Other Operating income) grew to Rs

3202 crore, a growth of 35.6 per cent over Rs 2361 crore
recorded in the corresponding period last fiscal. The company has
recorded an EBIDTA margin of 13.58 per cent in the quarter. The
EBIDTA margin in the previous quarter (April - June '08) was 12.20
per cent.
The strong financial performance is in line with the company's

better-than-industry top line growth. After posting a growth 11.38
per cent in the first quarter, the company kicked off the second
quarter with a 39.8 per cent growth in sales in the month of July,
and followed up with 26.8 per cent growth in August and 22.4 per
cent in September. Hero Honda consistently keeps growing its
share in the domestic motorcycle market, and currently enjoys
over 55 per cent share.
Hero Honda's cumulative sales for the second quarter (Q2) this FY
stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last
FY (2007-08). The cumulative sales for the first six months (H1)
stands at 18, 66,339 units of two-wheelers compared to 15,
59,486 units sold in H1 in the last FY – reflecting a consistent 19.7
per cent growth in cumulative sales.
Dr. Brij Mohan Lall, Chairman, Hero Honda Motors Ltd, said
"We are happy with our financial performance. It gives immense
joy to see this kind of results in the 25th year of our company. I
wish to thank all our stakeholders – customers, associates, dealer
friends, ancillaries and also our joint venture partners Honda
Motors Co – for their continuous support."
Mr. Pawan Munjal, MD & CEO, Hero Honda Motors Ltd.,

said "Our numbers speak for themselves. Even in this volatile and
competitive environment, our top line continues to outpace the
industry growth, our market share is at an all time high, and the
financial balance sheet is a delight – all the factors which form the
hallmark of a resilient company with cutting-edge management.
We will continue to keep innovating – in bringing in
technologically-superior products, in our network expansion, in
brand building, in our financial management, and in our
communication."
"Going forward, we will have to keep a close watch on the

commodity prices movement, and other factors such as inflation,
interest rate scenario and availability of retail finance. These
factors will play a crucial role in the industry growth in the
subsequent quarters," he added.
Hero Honda has already rolled out its festive season initiatives,
with the launch of four new models – the all-new "Passion
Pro" and three refreshes of its existing models - new CBZ X-
treme, a self–start version of Splendor NXG and the
refreshed Pleasure. During the coming months, the company
will further augment its product portfolio with new launches
across segments.
Key Hero Honda brands continue to drive strong volumes across

segments - CD Deluxe in entry segment, Glamour, the new
Splendor NXG, Splendor + and Passion Plus in deluxe segment,
and Hunk, CBZ X-treme and Karizma in the premium segment.
Celebrating its 25th year, Hero Honda released an innovative

music video in the month of September. Titled "Hero Honda Dhak
Dhak Go", and involving as many as eight brand ambassadors of
Hero Honda, the music video has been receiving rave reviews.
Hero Honda recently won two very coveted awards - "The Most
preferred Brand of two-wheelers" award at the recent CNBC
Awaaz Consumer Awards 2008, and the "NDTV Profit Business
Leadership Award".
CURRENT RELEASES
Current News
HERO HONDA REPORTS TURNOVER OF RS. 5161.66 CRORE

FOR Q3’ IN FY’11
- Wednesday, February 2, 2011.
HERO HONDA RECORDS BEST-EVER QUARTERLY SALES &

TURNOVER
IN Q211
- Friday, Oct 29, 2010.
HERO HONDA REGISTERS HIGHEST-EVER QUARTERLY

SALES OF 1.2 MN
- Tuesday, July 29, 2010.
HERO HONDA POSTS RECORD ANNUAL REVENUES AND

BOTTOM LINE FOR FISCAL 2010
- Wednesday, March 31, 2010.
HERO HONDA RETAINS WORLD NO.1 TWO-WHEELER

MANUFACTURER POSITION FOR THE 9TH CONSECUTIVE
YEAR
- Monday, January 25, 2010.
HERO HONDA POSTS ITS MOST PROFITABLE QUARTER,

RIDING ON ROBUST TOPLINE SALES
- Thursday, October 22, 2009.
HERO HONDA POSTS ITS STRONGEST-EVER QUARTER IN

Q1'10
- Wednesday, July 29, 2009.
HERO HONDA'S TRAIL BLAZING RUN CONTINUES

UNABATED
- Tuesday, April 21, 2009.
GROWTH STORY CONTINUES AT HERO HONDA WITH

EBIDTA AT 14.47 PER CENT IN Q3, 2008-09
- Tuesday, January 20, 2009.

- Tuesday, October 21, 2008.
HERO HONDA BRINGS TOGETHER FOR THE FIRST TIME

HRITHIK, SEHWAG, PRIYANKA, IRFAN PATHAN &
RAJYAVARDHAN RATHORE IN A MUSIC VIDEO
- Monday, September 15, 2008
HERO HONDA NET PROFIT ZOOMS 44 PER CENT, RIDING ON

ROBUST SALES IN Q1, 2008-09

HERO HONDA SET TO CONSOLIDATE MARKET LEADERSHIP

WITH COMMENCEMENT OF PRODUCTION AT NEW PLANT IN
HARIDWAR
- Thursday, April 08, 2008.
HERO HONDA REPORTS ROBUST BOTTOM LINE GROWTH IN

Q4 TO MATCH ITS BETTER-THAN-INDUSTRY TOP LINE
PERFORMANCE
- Thursday, April 24, 2008.
HERO HONDA PASSES ON EXCISE DUTY CUT BENEFIT TO
CUSTOMERS
- Saturday, March 1, 2008
HERO HONDA JOINS INDIAN PREMIER LEAGUE AS PARTNER

- Friday, February 22, 2008
HERO HONDA NET PROFIT ZOOMS 31% TO Rs 275 CRORE IN

Q3 (FY 2007-2008) - Thursday, January 31, 2008.
HERO HONDA BRINGS LEGENDARY ROCK BAND

- Thursday, December 06,2007
HERO HONDA SET TO REWRITE THE BASICS OF THE

PREMIUM SEGMENT - Wednesday, October 17, 2007
HERO HONDA WORLD NO 1 FOR SIX YEARS IN A ROW

- Wednesday, January 31, 2007
Detail News
HERO HONDA REPORTS TURNOVER OF RS. 5161.66 CRORE

FOR Q3’ IN FY’11
• PBT STANDS AT RS 508.03 CRORE & PAT STANDS AT

RS. 429.00 CRORE
• EBIDTA MARGIN FOR THE QUARTER AT 11.17 PER

CENT
• TOTAL SALES FOR Q3 FY’11 STANDS AT 14,28,030

UNITS, GROWTH OF 28.49PER CENT
• SEVENTH CONSECUTIVE QUARTER WITH MORE

THAN A MILLION UNITS IN SALES
New Delhi, February 2, 2011: Hero Honda Motors Ltd

(HHML), the World No.1 two-wheeler manufacturer for 10th
consecutive year, today reported a total turnover (Net Sales &
Other Operating income) of Rs. 5161.66 crores for the third
quarter (October-December 2010) of FY’11, a growth of over
34.44 per cent over the corresponding period in the last fiscal
(October-December 2009) of FY’ 10.
The company’s profit before tax (before exceptional items) for the
period stood at Rs 587.87 crore, while profit after tax (PAT) for the
period stood at Rs 429.00 crores. The company has recorded an
EBIDTA margin of 11.17 per cent.
Hero Honda had registered its highest ever quarterly sales of

14,28,030 two-wheelers in the third quarter this fiscal, fuelled by
its half million-plus unit sales in the months of October and
December 2010. Hero Honda also for the first time crossed the
five million unit sales during calendar year 2010, retaining the
coveted status of World No.1 two-wheeler manufacturer for the
10th consecutive year.
Dr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd,

said, “It has indeed been a very satisfying performance over the
past several quarters. And now we are taking strides towards our
larger vision, in keeping with the aspirations of a progressive
India. The future looks bright and we will strive towards providing
the best to our customers.”
Mr. Pawan Munjal, MD & CEO, Hero Honda Motors Ltd., said
“For the past few quarters, the industry has faced a multitude of
issues with constraints in supply of components and rising input
costs. Our margins have been under pressure on account of that.
While we expect the market demand for two-wheelers to remain
bullish and we are confident of carrying on our growth trajectory,
we do foresee margins to remain under pressure in the short
term.
“We, as a company, are also in the middle of a transition. Last

week, we have signed the new licensing agreements with Honda.
We are also close to finalizing the location for our fourth plant. We
will shortly be making an announcement in this regard even as we
keep adding further capacities at our existing three plants.”
Hero Honda is a Global Partner of the forthcoming ICC Cricket

World Cup 2011 to be held in India, Bangladesh and Sri Lanka. To
leverage the association, Hero Honda is hosting a Karizma ZMR
Cricket Championship across 75 cities in India and also in
Colombo in Sri Lanka and Dhaka in Bangladesh, involving college
cricket teams. The 28 final winning teams will get a chance to
take a 'victory lap' during the ICC Cricket World Cup matches, a
dream-come-true for them.
HERO HONDA RECORDS BEST-EVER QUARTERLY SALES &
TURNOVER
IN Q2’11
• MILLION-PLUS UNITS SALES FOR THE SIXTH

CONSECUTIVE QUARTER
• TURNOVER (NET SALES & OTHER OPERATING

INCOME) AT ALL-TIME HIGH OF RS. 4552 CR.
• BLITZ OF NEW LAUNCHES TO CONTINUE TO DRIVE

GROWTH & LEVERAGE FESTIVE DEMAND
Highlights of Q2, FY’10-11
• Total cumulative sales for Q2 FY10-11 stands

at 12,85,944 units, growth of 9 per cent
• 25lakh plus unit sales in H1 of FY’11, growth of 9.4 per

cent
• Total turnover (Net Sales & Other Operating income) Rs

4551.95 crores
• Net profit after tax at Rs. 505.60 crores
• Launches the all-new Splendor Pro and the New Super

Splendor
New Delhi, October 29, 2010: Riding on its record quarterly

sales of 12,85,944two-wheeler units in the second quarter (July-
September) of this fiscal, Hero Honda Motors Ltd (HHML), the
world’s largest two-wheeler manufacturer, today reported its best-
ever quarterly turnover.
Fuelled by its four lakh-plus sales in each month of Q2 of Financial

Year (FY) 2010-11, Hero Honda registered a total turnover (Net
Sales & Other Operating income) of Rs. 4551.95 crores. The
company’s turnover in the corresponding period last fiscal (July-
September 2009-10) was Rs 4069.60 crores.
The H1 (April-September) of FY’ 10-11 also witnessed another

milestone in the onward march of Hero Honda as the company for
the first time crossed the 25 lakh plus units of sales in one half of
a fiscal year.
The company reported profit after tax (PAT) of Rs 505.60 crores

and EBIDTA margin of 13.36 per cent. This was despite rising
input costs, primarily steel and aluminum, as well as BS-III-linked
product up-gradation costs. The company’s PAT for the
corresponding period last fiscal was Rs. 597.14 crores.
Dr. Brijmohan Lall, Chairman, Hero Honda Motors Ltd, said

“Hero Honda’s performance in the second quarter of this fiscal has
again been very satisfying. The consistent numbers of four lakh
every month for the quarter speak for the immense brand
strength that our products enjoy in the market place. I attribute
this to the sterling effort being put in by all our associates.”
Mr. Pawan Munjal, MD & CEO, Hero Honda Motors Ltd said,
“We are delighted to report a record quarter with highest-ever
numbers which is extremely encouraging, coming as it does in the
face of enhanced marketplace activities and continued constraints
in supply of certain components. A series of launches, marketing
innovations and our association with India’s biggest sporting
event Commonwealth Games Delhi 2010 have helped us drive the
sales numbers sequentially. We are hopeful of continuing this
buoyancy by further increasing our customer-reach and bringing
in more launches in the balance months of the fiscal.”
Hero Honda in Q2 of FY’10-11 launched two new models. The all-

new Splendor Pro was introduced to strengthen Hero Honda’s
leadership in the deluxe segment. It comes with APDV engine with
Advanced Pro-Series Digital Variable Ignition System. Besides this,
the newly launched Super Splendor in the deluxe segment has
also been received well. The company had also earlier announced
two launches in the first quarter (April-June) as well.
The new launches are doing well and have been driving volumes
for the company.

SALES OF 1.2 MN
REPORTS 5TH CONSECUTIVE QUARTER OF MILLION-PLUS

UNIT SALES

INCOME) GROWS BY 12%


4296.61crores
• EBIDTA margin for the quarter 14 per cent
• Fifth consecutive quarter of million-plus unit sales
New Delhi, July 29, 2010: Riding on its highest-ever quarterly

sales of 1.2 million,Hero Honda Motors Ltd (HHML), the
world’s largest two-wheeler manufacturer, today announced its
first quarter (April-June) results for the Financial Year (FY) 2010-
11, with continued market leadership and steady growth.
The Q1’11 also marked the fifth consecutive

quarter registering sales of over one million two-wheeler units.
Fuelled by its all-time high monthly sales of 4.35 lakh unist (in
May) and yet another four-lakh plus sales in June, Hero Honda
registered a total turnover (Net Sales & Other Operating income)
of Rs 4296.61crores. The company’s turnover was Rs 3829.16
crores in the corresponding period last fiscal.

and EBIDTA margin of 14%, in the face of a steep rise in
commodity prices in the first half of the quarter and additional
expenditure incurred on account of conversion to new emission
norms. The company’s PAT for the corresponding period last fiscal
(April – June’ 09-10) was Rs 500.11 crores

said “The value systems ingrained in the very foundations of
Hero Honda’s culture combined with our strong partnerships,
dealer network, joint venture partners as well as customers’
confidence have continued to drive our success in the market. We
are committed to adhering to the highest standards, and will
continue to strive towards achieving new landmarks and
milestones.”
Mr. Pawan Munjal, MD & CEO, Hero Honda Motors

Ltd said, “It has been a record quarter of highest-ever numbers,
and we could have done even better but for the short supply of
some components. On the other hand, it was a challenging
quarter for the bottom line due to the rise in commodity prices.
Switching over to the new emission norms also added to the
expenditure, even as we witnessed substantial increase in input
costs in the first half of the quarter.
“Going forward, we are striving to meet continuously rising

demand of our products in the market. Accordingly, we are
scaling up production in our existing plants to meet the expected
market demand.”
Q1 of FY ‘11 witnessed growth from all segments of Hero Honda

models. The refreshed models of Glamour and Glamour FI -
introduced in April’10 are doing very well in the deluxe segment.
Sales of Pleasure have also recorded a growth of over 50 per cent
and have crossed the threshold of 25,000 unit sales per month.
Hero Honda, as the Presenting Partner of the Queens Baton

Relay, and a Partner of the XIX Commonwealth Games
Delhi 2010, has initiated a slew of programmes to generate the
spirit of sports and connect with customers across the country.
In yet another validation of Hero Honda’s popularity amongst its

customers, the company recently won the “Most Preferred
Consumer Awards.

SALES OF 1.2 MN
REPORTS 5TH CONSECUTIVE QUARTER OF MILLION-PLUS

UNIT SALES

INCOME) GROWS BY 12%


4296.61crores
• Fifth consecutive quarter of million-plus unit sales
New Delhi, July 29, 2010: Riding on its highest-ever quarterly

sales of 1.2 million,Hero Honda Motors Ltd (HHML), the
world’s largest two-wheeler manufacturer, today announced its
first quarter (April-June) results for the Financial Year (FY) 2010-
11, with continued market leadership and steady growth.
The Q1’11 also marked the fifth consecutive

quarter registering sales of over one million two-wheeler units.
Fuelled by its all-time high monthly sales of 4.35 lakh unist (in
May) and yet another four-lakh plus sales in June, Hero Honda
registered a total turnover (Net Sales & Other Operating income)
of Rs 4296.61crores. The company’s turnover was Rs 3829.16
crores in the corresponding period last fiscal.

and EBIDTA margin of 14%, in the face of a steep rise in
commodity prices in the first half of the quarter and additional
expenditure incurred on account of conversion to new emission
norms. The company’s PAT for the corresponding period last fiscal
(April – June’ 09-10) was Rs 500.11 crores

said “The value systems ingrained in the very foundations of
Hero Honda’s culture combined with our strong partnerships,
dealer network, joint venture partners as well as customers’
confidence have continued to drive our success in the market. We
are committed to adhering to the highest standards, and will
continue to strive towards achieving new landmarks and
milestones.”

Ltd said, “It has been a record quarter of highest-ever numbers,
and we could have done even better but for the short supply of
some components. On the other hand, it was a challenging
quarter for the bottom line due to the rise in commodity prices.
Switching over to the new emission norms also added to the
expenditure, even as we witnessed substantial increase in input
costs in the first half of the quarter.
“Going forward, we are striving to meet continuously rising

demand of our products in the market. Accordingly, we are
scaling up production in our existing plants to meet the expected
market demand.”
Q1 of FY ‘11 witnessed growth from all segments of Hero Honda

models. The refreshed models of Glamour and Glamour FI -
introduced in April’10 are doing very well in the deluxe segment.
Sales of Pleasure have also recorded a growth of over 50 per cent
and have crossed the threshold of 25,000 unit sales per month.
Hero Honda, as the Presenting Partner of the Queens Baton

Relay, and a Partner of the XIX Commonwealth Games
Delhi 2010, has initiated a slew of programmes to generate the
spirit of sports and connect with customers across the country.
In yet another validation of Hero Honda’s popularity amongst its

customers, the company recently won the “Most Preferred
Consumer Awards.
HERO HONDA POSTS RECORD ANNUAL REVENUES AND
BOTTOM LINE FOR FISCAL 2010
TOTAL CUMULATIVE SALES CROSS THREE CRORE
REPORTS REVENUES (NET SALES & OTHER OPERATING

INCOME)
OF RS. 4122.32 CRORES, NET PROFIT AFTER TAX OF RS.
598.81 CRORES & EBIDTA MARGIN OF 17.2 % IN Q4
Financial Results for Q4, FY’10
• Total sales for Q4 stands at 11,86,536 units, growth of

18.9 per cent
• Total turnover (Net sales and other operating income) Rs.

4122.32 crores, growth of 20.2 per cent
• Net profit after tax at Rs. 598.8 crores, growth of 48.9 per
cent
Financial Results for FY’10
• Total unit sales of 46,00,130 two-wheelers, growth

of 23.6 per cent
• Total turnover (Net sales and other operating income) of

Rs. 15860.51 Crores, growth of 28.1 per cent
• Net profit after tax at Rs. 2231.83 Crores, growth of 74.1

per cent
• Final dividend of 1500% or Rs. 30 per share on face value

of each share of Rs. 2
• EBIDTA margin for the year 17.4 per cent
• EPS of Rs. 111.77, growth of 74.1 per cent
New Delhi, April 19, 2010: Hero Honda Motors Ltd

(HHML), world's largest two-wheeler manufacturer for nine
consecutive years, today reported record financial results for
FY’10 with its highest-ever annual revenues, operating income
and earnings per share.
The company’s total turnover (Net sales and other operating

income) grew to Rs 15860.51 crores, a growth of 28.1per cent
over Rs. 12382.25 crores recorded over the last fiscal. The
company has recorded an EBIDTA margin of 17.4 per cent in this
fiscal. The EBIDTA margin in the previous year (08-09) was 14.1
per cent.
Riding on robust sales growth of 18.9 per cent in the fourth

quarter, Hero Honda’s total turnover (Net Sales & other Operating
Income) grew to Rs. 4122.32 crores, a growth of 20.1 per cent
over Rs.3430.41 crores, recorded in the corresponding quarter in
last fiscal. EBIDTA margin for the quarter stood at a healthy 17.2
per cent.
Celebrating the strength of its operations and the resulting strong

financial position, Hero Honda had recently announced a Special
Silver Jubilee Dividend of 4000% or Rs 80 on each share of Rs 2
face value, which totals to a payout of Rs. 1869 crores. The
dividend in percentage terms is the highest pay out by an Indian
company to date.
Hero Honda has crossed yet another significant milestone – the

total cumulative sales landmark of 30 million of two-
wheelers. The company crossed this milestone in the month of
March, 2010.
Hero Honda also crossed the landmark million units in

sales in each quarter of fiscal ’10, capping it off with the
highest-ever quarter sales of 11,86,536 units in the fourth
quarter.

said “Hero Honda’s strong foundation, value system and
partnership with key stakeholders have been the key to the
company’s continued success. These have engendered a growth
culture within the company, which gives us a strong momentum
in the market place. As in the past, we will continue to strive for
further excellence in our pursuit of greater heights.”

Ltd said, “We are delighted with our outstanding full-year results
with the highest ever annual revenues and EPS growth. We're also
pleased to be able to celebrate this excellent financial
performance with our shareholders through a Special Silver
Jubilee Dividend.
“Having closed the financial year ’10 with sales of 4.6 million units
– way ahead of our original guidance of 4 million – we have now
set ourselves very ambitious milestones for the fiscal ’11. I am
confident that with the continuing growth momentum, strong
capital structure and a number of strategic initiatives in the
pipeline, we are well positioned to drive further growth in our
business. In financial year ‘11, we look forward to a series of
defining initiatives including aggressively expanding our
geographical reach, building on our capacities and further
augmenting our already strong brand portfolio.
“However, going forward, we will have to keep a close watch on
the commodity prices movement, and other factors such as
inflation and interest rate scenario. These factors will play a
crucial role in the industry growth and profitability in days to
come.”
Fiscal ‘10 witnessed Hero Honda launch nine new models across
segments. All the new launches are doing well and have been
driving volumes for the company. Sales of Pleasure have already
crossed the 20,000 units per month threshold, and continue to
grow further.
Hero Honda has been continuously investing in innovative and

ground-breaking brand building initiatives. Taking forward its
commitment to promote sports in the country, the company has
been supporting various disciplines of sports from cricket and golf
to hockey, football and Commonwealth Games. Hero Honda was
the title sponsor of the Hero Honda FIH Hockey World Cup, held in
Delhi in March. Hero Honda is also a partner of the
Commonwealth Games Delhi 2010 and the Presenting Partner of
the Queen’s Baton Relay.
Milestones and Achievements during FY’09
• Continues with its industry leadership as the world’s

largest manufacturer of two-wheelers as a single
company for the ninth consecutive year
• Crosses the landmark figure of 4 million cumulative sales

in a single year – posts sales of more than a million units
for every quarter in FY’10
• Hero Honda 'Touch Points' cross 4200 in number as part

of aggressive network expansion initiative
• Launches 9 models in the fiscal including refreshes,

variants and new models
• Launches all new sporty and stylish Karizma ZMR
• Keeps strengthening its presence in the scooter market,

now selling over 20,000 units of Pleasure per month
• Builds on its strong association with multiple sports – from

cricket and golf to hockey, football and Commonwealth
Games
• Continues to tap rural & upcountry markets through

dedicated ‘Rural Vertical’ with the visionary "Har Gaaon…
Har Aangan" platform
Awards
• Hero Honda adjudged “Company of the Year” 2009 by

Economic Times Corporate Excellence Award
• “Bike Manufacturer of the Year” 2009 by Zigwheels

• NDTV Profit Car India Bike India 2009“Bike Manufacturer
Award”
• Hero Honda Karizma ZMR wins “Viewers’ Choice” Award

at the NDTV Profit Car India Bike India Awards, 2009
• Mr. Pawan Munjal adjudged NDTV Profit Car India Bike

India “Man of the Year” 2009 Award
• Dr. Brijmohan Lall, honored with the NDTV Profit Business

Leadership Lifetime Achievement Award 2009
HERO HONDA RETAINS WORLD NO.1 TWO-WHEELER

MANUFACTURER POSITION FOR THE 9TH CONSECUTIVE
YEAR
• REPORTS THIRD CONSECUTIVE QUARTER WITH

MORE THAN A MILLION UNITS IN SALES
• PAT GROWS BY 78.3% TO Rs. 535.77 CRORE

INCOME), AT RS. 3827 CRORE; GROWS BY 32.82%,
EBIDTA AT 17.27%
• OVER 59% SHARE IN DOMESTIC MOTORCYCLE

INDUSTRY
Highlights of Q3, FY'09-10
• Total turnover (Net sales & Other Operating income)

• Net profit after tax at Rs. 535.77 crores, growth of 78.34

per cent

29.56 per cent
• Third consecutive quarter with more than a million units in

sales
New Delhi, January 25, 2010: Hero Honda Motors Ltd

(HHML), the world's largest two-wheeler manufacturer, today
reported a profit after tax (PAT) of Rs.535.77 for the third quarter
(Oct – Dec’09) of Financial Year (FY) 2009-10 - a growth of over
78.34% over the corresponding period in the last fiscal (Oct-
Dec’08). The company has recorded an EBIDTA margin of 17.27
per cent in the quarter. The EBIDTA margin in the previous quarter
(Oct - Dec'08) was 14.47 per cent.
YTD FY ’10 has been a remarkable year for Hero Honda

with the company posting sales of over a million units and
a PAT of over Rs. 500 crores in each of the quarters. With
the third quarter of fiscal 2009, Hero Honda concludes the
calendar year with record sales of over 4.4 million units, a growth
of 22 per cent over the calendar year 2008 when the company
had sold 3.6 million units. With this, Hero Honda has retained the
coveted status of World No.1 two-wheeler manufacturer for the
9th consecutive year.
Riding on a record sales of more than a million units (34, 13,594)

of two-wheelers –the third consecutive time that the
company crossed the magic million mark in a quarter this
year – Hero Honda’s total turnover (Net sales & Other Operating
income) grew to Rs 11708.91 crore, a growth of 31.05 per cent
over Rs 8934.36 crore recorded in the corresponding period last
fiscal. The company has recorded an EBIDTA margin of 17.55 per
cent in the nine months ending December 09. The EBIDTA margin
in the corresponding previous period (April - Dec'08) was 13.44
per cent.
The company continued with its commendable top line

performance as sales volumes were up 25.31% per cent during
last nine months, while the industry grew by 20.05% per cent
during the same period.

said “Hero Honda’s strong foundation, the value system and
partnership with all our stakeholders have been the key to our
continued success. I am delighted that the company has been
making great strides in fulfilling its larger vision of a progressive
India. I am confident that the company will continue with its
sustainable contribution to making the dream of mobility for every
individual in the country come alive.”

Ltd., said “It has indeed been a phenomenal year for us, as
reflected in our both top line growth and bottom line performance.
In view of the projected GDP growth and the continued success of
the government schemes directed at rural infrastructure and
employment generation, we are expecting market demand to
remain bullish. Therefore, going forward, we would also have to
look at further augmenting our installed capacity in our existing
manufacturing plants, and also at the possibility of a new plant
sometime in the near future”.
“Instead of resting on our laurels, we are indeed relentlessly

working towards bringing more innovative, value-added products
for our customers. As we enter the calendar year 2010, and the
fourth quarter of FY’10, we remain quite optimistic on our
performance. In the short term, however, we are closely
monitoring the movement of commodity prices which are on an
upward trajectory. The rising input costs, as indeed the retail
financing situation, remain areas of concern for the industry.”
The consistent growth has been propelled by several factors. The

company has been continuously investing in innovative and
ground-breaking brand building initiatives. Taking forward its
commitment to promote sports in the country, Hero Honda is
going to be associated with four global sporting events in 2010 –
Commonwealth Games, the title sponsor of the FIH Men’s Hockey
World Cup 2010, to be held in Delhi in March, the team sponsor
for IPL, and title sponsor for Hero Honda India Open ( Golf).
As part of its product strategy, every year the company launches

8-9 new models. In line with this, Hero Honda has so far launched
six new models during this financial year– the ZMR, Limited
Edition Splendor, and the new Hunk, the new Passion Pro, the new
Pleasure and the new Splendor NXG. During the balance months
of the financial year, the company will further augment its product
portfolio with new launches across segments. The scooter
‘Pleasure’ has also been growing strongly, with more than 16,000
units being sold every month on an average
In an acknowledgement of the trust that customers across the

country repose in the company, Hero Honda has recently been
adjudged the “Company of the Year” 2009 by Economic Times
corporate excellence award, “Bike Manufacturer of the Year” 2009
by Zigwheels and NDTV Profit Car India Bike India 2009“Bike
Manufacturer Award”. Dr. Brijmohan Lall, has also been honored
with the NDTV Profit Business Leadership Lifetime Achievement
Award 2009 and Mr. Pawan Munjal was adjudged NDTV Profit Car
India Bike India “Man of the Year” 2009 Award.
HERO HONDA POSTS ITS MOST PROFITABLE QUARTER,

RIDING ON ROBUST TOPLINE SALES
• REPORTS ALL-TIME HIGH QUATERLY PAT OF RS. 597

CRORE
• SECOND CONSECUTIVE QUARTER OF MORE THAN A

MILLION UNIT SALES

INCOME), AT RS. 4059 CRORE; EBIDTA AT 18.3 PER
CENT
• Total turnover (Net sales & Other Operating income) Rs.

• Net profit after tax at Rs. 597.14 crores, growth of 94.9

per cent

21.7 per cent
New Delhi, October 21, 2009: With the second quarter (July-
September) 2009-10 earnings at 94.9 per cent growth over the
same period last year, Hero Honda Motors Ltd (HHML), the
world's largest two-wheeler manufacturer, continues to set new
milestones. The company’s highest quarterly earnings of all
time at Rs 597.14 crores in profit after tax (PAT) represents
the second consecutive record quarter of solid and growing
revenues and profits.
Riding on the second consecutive quarter of record sales of more

than a million units (11, 83,235) of two-wheelers, Hero Honda’s
total turnover (Net sales & Other Operating income) grew to Rs.
4059.44 crore, a growth of 26.8 per cent over Rs 3202.05 crore
EBIDTA margin in the corresponding quarter (July – September FY
2008-09) was 13.58 per cent, and 17 per cent in the previous
quarter (April – June FY 2009-10).
The company’s strong market position across geographies and

customer segments coupled with the increasing demand for its
winning brands resulted in the sales volume growth of a steady
21.7 per cent during the quarter.

said “For the past more than 25 years, Hero Honda has been
making great strides as a company. There is a growth culture
embedded within the company, which gives us a strong reason to
believe that the best is yet to come. We would like to thank our
employees for their efforts and also extend our thanks to our
customers, suppliers, dealers, and our joint venture partners,
whose loyal support contributes immeasurably to the company’s
ongoing success and its world leadership of the two wheeler
industry.”

said “I am delighted to share such outstanding results today as
we post yet another consecutive quarter of solid execution, with
record sales and the highest-ever revenue and earnings for the
company. The company has been continuously reporting a strong
balance sheet and solid cash flow. It is our sustained focus on
innovation and operational efficiency across functions that has
helped drive the sequential growth in our business. More than
ever, this continued strong growth confirms the company’s
undisputed leadership, resilience and growth potential.
“Sales in the second quarter have also benefited from our focus
on introducing market leading products during the festive season.
Hero Honda will continue to innovate further and deliver on its
long term growth strategy.”
With over 59 per cent market-share in the domestic motorcycle

market and with sales of over a million units for the second
consecutive quarter, the robust top line growth has largely
contributed to the strong bottom line growth.
2009 has proved to be a remarkable year for Hero Honda Motors

Ltd. The company has been consistently reporting despatch sales
of more than 3 lakh units each month this calendar year, and for
two consecutive months of August and September, sales crossed
the landmark figure of more than 4 lakh two-wheelers.
One of the key pillars of Hero Honda’s winning strategy has been
to consistently keep introducing new, advanced products and
maintaining a balanced product portfolio. True to this strategy and
with the objective of bringing added cheer to customers during
the festive season, the company recently launched three new
models. The new premium bike from the Hero Honda stable - the
fuel injected ZMR has clearly turned out to be a favorite amongst
bikers across the country. With the introduction of the ZMR, Hero
Honda now offers as many as five models in the premium
segment - Hunk, CBZ Xtreme, Achiever, Karizma and the ZMR.
The company also introduced two more models – a refreshed
version of the best-selling Hunk in the premium segment, and a
Special Edition Splendor+ to commemorate the iconic brand’s
landmark cumulative sales of One Crore. The company has lined
up some more launches in the coming months.
Taking forward its commitment to promote sports in the country,

the company recently hosted the 2009 edition of the Hero Honda
Indian Open Golf with participation from international marquee
players at the DLF Golf Club, Gurgaon.
Hero Honda is also going to be the title sponsor of the FIH Men’s
Hockey World Cup, to be held in Delhi next year. With this, Hero
Honda is now actively involved with the promotion of all major
sports in the country – cricket, football, hockey and golf.
The company has been consistently receiving accolades this year

as it won coveted awards across segments, for its products,
innovation, and for exceeding customer expectations. The
company was honored with the award of the “Most Preferred
Two Wheeler Company” at the recent CNBC Awaaz Consumer
Awards. Mr. Pawan Munjal, MD & CEO of the company was
awarded the “CNBC TV18 Overdrive Man of the Year Award”.
In August, Hero Honda was adjudged the “Company of the
Year” at the prestigious Economic Times Corporate Excellence
Awards 2009. This follows the “Most Trusted Brand” (two-wheelers
category) 2009 award by Brand Equity, and “Trusted Brand”
(Motorcycles) 2009 award by Reader’s Digest magazine. Hero
Honda was also honored with the Dun & Bradstreet, Rolta
Corporate Awards 2008 in the two-wheeler category.
HERO HONDA POSTS ITS STRONGEST-EVER QUARTER IN

Q1’10
• REPORTS ALL-TIME HIGH QUATERLY PAT OF RS

500.11 CRORE , RIDING ON RECORD MILLION UNIT
SALES IN Q1

INCOME), AT RS. 3822.44 CRORE; EBIDTA AT 17%
• DOMESTIC MOTORCYCLE MARKETSHARE GROWING

UPWARDS OF ALL-TIME HIGH 59 PER CENT
• Total turnover (Net sales & Other Operating income) Rs.

3822.44 crores, growth of 34 per cent
• Net profit after tax at Rs. 500.11 crores, growth of 83 per

cent

25 per cent
New Delhi, July 29, 2009: Hero Honda Motors Ltd

reported its best-ever quarterly earnings of all time with Rs
500.11 crore profit after tax (PAT) in the first quarter (April-June)
of Financial Year (FY) 2009-10.
Defying a sluggish economy and challenging market conditions,

the company’s PAT grew by a robust 83.28% over the PAT of Rs
272.87 crores in the corresponding period last fiscal (April -
June’09).
Riding on a record sales of more than a million units (11.18,987)

of two-wheelers – the first time it crossed the magic million mark
in a quarter – Hero Honda’s total turnover (Net sales & Other
Operating income) grew to Rs 3822.44 crore, a growth of 34 per
cent over Rs 2851.04 crore recorded in the corresponding period
last fiscal. The company has recorded an EBIDTA margin of 17 per
cent in the quarter. The EBIDTA margin in the previous quarter
(April – June '09) was 12.23 per cent.
The company posted a stellar top line performance as sales

volumes were up 25 per cent during the quarter, while the
industry grew by 12 per cent during the same period.

said “Our performance is a tribute both to Hero Honda’s values
and the way in which they are implemented and gives us the
confidence to be ever more rigorous in our approach. We would
like to thank our customers, suppliers, dealers, employees and
also our joint venture partners again for their faith in us and for
their full support given in so many different ways.”

said “We’re delighted to report our best quarter ever, with the
highest revenue and earnings in Hero Honda’s history. The
momentum from a strong FY’09 has gotten us off to an excellent
start in FY’10. Our sales continue to be robust, and profitability
has improved by a record 83%. Our ongoing focus on continuous
innovation in every sphere of our business and fiscal discipline
have allowed us to leverage our double-digit sales growth into
robust earnings for the quarter. Our operating performance is
excellent at both the top and bottom lines. Our balance sheet and
liquidity position give us agility and flexibility in today’s weakened
global economy and turbulent financial markets.
The speed and strength of our business model has injected strong
momentum into our market positions and paced our growth. We
will continue our dynamic development of the two-wheeler market
by maintaining a strong focus on expanding the customer reach
and by offering technologically superior products. We have a
rigorous expansion plan in place.”
With over 59 per cent market-share in the domestic motorcycle
market and with sales of over a million units in the quarter, the
robust top line growth has largely contributed to the strong
bottom line performance. Several other key factors such as cost
rationalization across the board, softening of commodity prices,
and tax benefits also contributed to the bottom line. The current
quarter reflects a substantial tax benefit accrued on account of
the company’s full utilization of the tax benefits available for the
Haridwar plant, which resulted in bringing down the overall
effective tax rate.,
The consistent robust top line performance has been driven by

volume growth across segments and markets, aggressive brand
building initiatives and rapid network expansion, reflecting the
strong brands and continued expansion of new markets. Most of
the recent launches such as Passion Pro, Splendor NXG self-start,
the special edition Hunk, the new Pleasure, in addition to the
trusted Splendor + and Passion Plus, have been share-and-volume
drivers for the company. Hunk and CBZ X-treme continue to help
build on Hero Honda’s steadily growing share in the premium
segment.
Hero Honda continues to invest in brand building utilizing not only

new product launch and new corporate and brand campaign
launch opportunities but also innovative marketing initiatives
revolving around sports, entertainment (MTV Roadies, Campus
Rock Idol, Saregama Pa) and ground- level activation. Hero
Honda's legendary mileage has always given the company a key
edge, and now this attribute of "fuel economy" has further been
augmented with an innovative communication campaign.
Taking forward its commitment to promote sports in the country,

Hero Honda recently signed up with the International Hockey
Federation (FIH) to be the title sponsor of the FIH Men’s Hockey
World Cup 2010, to be held in Delhi in March next. With this, Hero
Honda is now actively involved with the promotion of all major
sports in the country – cricket, football, hockey and golf.
The company was associated with the Indian Premier League

(IPL), 09 as a partner at the central level. Additionally, it was also
the main team sponsor of the Delhi IPL team – the Delhi
Daredevils. Hero Honda was also one of the main sponsors of T20
World Cup, 09, which was held in England.
In an acknowledgement of the trust that customers across the

country repose in the company, Hero Honda has recently been
adjudged the “Most Trusted Brand” (two-wheelers
category) 2009by Brand Equity, and “Trusted Brand”
(Motorcycles) 2009 by Reader’s Digest magazine. It has also
been honored with the Dun & Bradstreet, Rolta Corporate
Awards 2008 in two-wheeler category.
HERO HONDA'S TRAIL BLAZING RUN CONTINUES
UNABATED
• RIDES ON ROBUST TOP LINE GROWTH & BOTTOM

LINE PERFORMANCE
• REPORTS 13 PER CENT VOLUME GROWTH, NET

PROFIT AFTER TAX OF RS 402.17 CRORES & EBIDTA
MARGIN OF 16.04% IN Q4
• DIVIDEND PAYOUT OF RS 20 PER SHARE
• TO BUILD ON ITS DOMESTIC MOTORCYCLE MARKET

SHARE OF 57%
Financial Results for Q4, FY'08-09
• Total sales for Q4 stands at 9,97,855 units, growth of 13

per cent, three times that of the industry growth during
the period
• Total turnover (Net Sales & Operating Income) Rs.3422.52

crores, growth of 22.24 per cent
• Net profit after tax at Rs 402.17 crores, growth of 34.64

per cent
Financial Results for FY'09
• Total unit sales of 37.22 lakh two-wheelers, growth of 12

per cent, more than double that of the industry growth
during the period
• Total turnover (Net Sales & Operating Income) of Rs.

12356.88 crores
• Dividend of 1000 per cent
• EBIDTA margin for the year 14.16 per cent
• EPS of Rs. 64.19/-
New Delhi, April 21, 2009: Hero Honda Motors Ltd

(HHML), world's largest two-wheeler manufacturer for eight
consecutive years, continues to defy the sluggish trends across
the economy to report a robust bottom line growth to match its
impressive top line performance during the fourth quarter
(January-March) of the financial year (FY) '09.
Riding on an industry-beating 12 per cent growth in sales volumes

in FY'09, Hero Honda's total turnover (Net sales & Other Operating
income) grew to Rs 12356.88 crores, a growth of 19.22 per cent
over Rs. 10364.54 crores recorded over the last fiscal. The
company has recorded an EBIDTA margin of 14.16 per cent in this
fiscal. The EBIDTA margin in the previous year (07-08) was 13.33
per cent.The strength of the operations and the resultant strong
financial position translates into a dividend payout of Rs 20 per
share, than the payout of Rs 19 per share in the last fiscal.

said “ The Hero Honda value proposition stems from our deep
understanding of the industry and the local market. The company
continues to benefit uniquely from its strong customer and
supplier relationships. Our performance is a tribute to all our
stakeholders - our customers, our suppliers, our dealers, our
employees and also our joint venture partners for their continuous
support and faith in us."
"FY'09 - our 25th Year - has been a path-breaking year for us. We
continue to set new benchmarks even as recessionary trends and
sluggish market situation afflict firms across the globe. We grew
at 12 per cent during FY'09 even as the industry grew by mere
five per cent. Our Q4 volumes growth - 13 per cent - was more
than three times that of the industry growth of four per cent
during the period. The dividend payout is in recognition of the
company's strong financial performance and is indicative of the
Board's confidence in the company's strategic direction. With
more than 57 per cent share in the domestic motorcycle market,
we are in the strongest position in the company's history.”
“This robust top line growth, combined with our operating

margins, revenue trends and industry-leading growth is reflective
of the winning strategy that we continue to execute with
precision. The strategy is driven by innovation in every sphere of
our activity, and we will build on this path to keep up the growth
momentum in the new financial year as well," he added.
The stronger-than-industry growth has been driven by several

factors including new product launches, refreshed product
portfolio, robust performance of its brands across segments and
an ever-expanding network across urban and rural markets.
Fiscal 2008-09 saw Hero Honda launch nine models across

segments. With the new all-muscle and macho Hunk, and a sporty
and stylish new CBZ X-treme, HHML strengthened its market
presence in the 150cc segment. Hero Honda introduced self-start
in the 100 cc range with its new launch Passion Pro. The "Power
Start" variants were also introduced in CD Deluxe and Splendor
NXG. In addition, the company also refreshed its successful
Glamour, Glamour FI, Splendor NXG and Pleasure models
Innovative communication across media, leveraging properties

such as sports and entertainment for brand building, and
augmenting its distribution network to more than 3500 touch-
points also contributed significantly to the company's
performance.
Milestones and Achievements during FY'09
• Celebrates 25th year of Hero Honda's successful

existence; and eight years of industry leadership as the
world's largest manufacturer of two-wheelers by a single
company in a calendar year
• Crosses the landmark of 25 million cumulative sales in its

25th year of existence
• Crosses the landmark retail sales of more than six lakhs

two-wheelers in a month in October 08
• Consistent growth in share in the domestic motorcycles

market, taking it to an all-time high of over 57 per cent
• Keeps consolidating its more than 10 per cent share in the

domestic scooter market, selling an average of 12,000
units of Pleasure per month
Awards
Mr. Pawan Munjal was awarded the "CNBC TV18 Overdrive Man of
the Year Award" at the CNBC TV18 Overdrive Auto Awards
Hero Honda also received four prestigious awards at the recently

held NDTV Profit Car India Bike India Awards 2009
• The Viewer's Choice Award for Passion Pro
• Two-Wheeler Manufacturer of the Year Award
• Best Integrated Campaign Award for Hero Honda

Pleasure
• The Best Brand Ambassador of the Year

Award to Priyanka Chopra for Pleasure
In addition to these, the company also won three other coveted

awards -
• Dun & Bradstreet Rolta Corporate Awards 2008 in

two-wheeler category
• The Most preferred Brand of two-wheelers award at

the CNBC Awaaz Consumer Awards'08
• The NDTV Profit Business Leadership Award for two-
wheelers
GROWTH STORY CONTINUES AT HERO HONDA WITH

EBIDTA AT 14.47 PER CENT IN Q3, 2008-09
• DEFIES INDUSTRY TREND WITH TURNOVER (NET

SALES & OTHER OPERATING INCOME), AT RS.
2881.27. CRORES; PAT AT RS 300.42 CRORES.
• SHARE IN DOMESTIC MOTORCYCLES MARKET AT ALL

TIME HIGH OF OVER 56%
Corporate Performance:
• Total turnover (Net sales & Other Operating income) Rs

• Net profit after tax at Rs 300.42 crores, growth of 9.24 per

cent
• EBIDTA margin for the quarter 14.47 per cent, up from

13.58 per cent in previous quarter (July-September’08)
Achievements:
• Crossed the landmark retail sales of more than six

lakh two-wheelers in a month in October
• Retail sales during the quarter grew by 3.5 per cent

compared to corresponding quarter in FY ’07-08
• Growth of 11 per cent in two-wheelers despatch sales in

the first nine months (April-December) this financial year
New Launches:
• Launched seven new models this quarter - New CD

Deluxe, New Passion Pro, Splendor NXG, New Pleasure,
New Glamour, New Glamour FI and the all new CBZ X-
treme.
New Delhi, January 20, 2009: Hero Honda Motors Ltd

carried its growth story forward in the third quarter (October-
December) of the financial year 2008-09.
Reflecting its robust retail sales during the quarter, when the
company sold a record six lakh two-wheelers during the month of
October, Hero Honda reported Rs 300.42 crores of net profit after
tax for the third quarter. The company’s profit after tax in the
corresponding period last fiscal (October to December, 2007-08)
stood at Rs 275.01 crores.
Even as the industry continues to reel under high interest rates

and an overall credit squeeze, Hero Honda’s total turnover (Net
sales & Other Operating income) grew to Rs 2881.27 crores, a
growth of 4.77.per cent over Rs 2750.20 crores recorded in the
corresponding period last fiscal. The company has recorded an
EBIDTA margin of 14.47 per cent in the quarter. The EBIDTA
margin in the previous quarter (July-September '08) was 13.58.
per cent.
During the first nine months of this financial year (April-

December’08), Hero Honda’s total turnover (Net sales & Other
Operating income) grew to Rs 8934.36 crores, a growth of
18.1.per cent over Rs 7564.65 crores recorded in the
corresponding period last fiscal. The company has recorded an
EBIDTA margin of 13.44 per cent in the first nine months. The
EBIDTA margin in the corresponding period (April– December’07)
last year was 12.68 per cent.

said “Our performance is a tribute to the way we have positioned
the company over the past several years. The results reinforce our
confidence in Hero Honda’s ability to perform well under adverse
market conditions. We wish to thank all our stakeholders –
customers, associates, dealer friends, ancillaries and also our joint
venture partners Honda Motors Co – for their continuous support
and faith in us."
"Our third quarter results reflect Hero Honda’s remarkable
resilience in the current deteriorating business environment and
also illustrate the benefits of the strategic initiatives that we have
undertaken over the past couple of years. We have been able to
deliver another solid quarter of strong earnings and improved
operating margins.”
“We are celebrating 25 years of consistent growth and business

success, driven by innovation and operational excellence. Looking
forward, we will remain focused on further strengthening our
industry leadership, while continuing to improve efficiencies in our
business. We will continue to innovate in all areas of our business
- technologically-superior products, network expansion, brand
building, manufacturing excellence and financial management,"
he added.
Softening of commodity prices, cost rationalization across the

board, strengthening of the premium product portfolio and a
growing rural market have played key role in the company’s
performance.
With over 56 per cent market-share, the company continues to

enjoy the number 1 position and is consistently growing its share
in the domestic motorcycle market. Hero Honda launched seven
new models this quarter – the new CBZ X-treme in the
premium segment, "Passion Pro Power Start”, new Glamour
FI, new Glamour and a self–start version of Splendor NXG
in the deluxe segment, new CD Deluxe in the entry
segment and the refreshed Pleasure in the scooter
segment. The scooter ‘Pleasure’ has also been growing strongly,
with more than 12,000 units being sold every month on an
average.
Hero Honda’s pioneering efforts in the two-wheeler industry have

also been acknowledged by various entities. Mr. Pawan
Munjal was recently awarded the“CNBC TV18 Overdrive Man
of the Year Award”. The company also recently won three
coveted awards - "The Most preferred Brand of two-
wheelers"award at the CNBC Awaaz Consumer Awards 2008, and
the "NDTV Profit Business Leadership Award” for two-
wheelers.

DEFIES INDUSTRY TREND WITH TURNOVER (NET SALES &

OTHER OPERATING INCOME), AT RS. 3202 CRORE; EBIDTA
AT 13.58 PER CENT
• Total turnover (Net sales & Other Operating income) Rs

3202 crores, growth of 35.6 per cent
• Net profit after tax at Rs 306.30 crores, growth of 50 per

cent
• Total sales for Q2 stands at 9,72,095 units , growth of

28.5 per cent
• Total sales for H1 stands at 18, 66,349, growth of 19.7 per

cent
• Launches first-of-its kind music video to celebrate 25

years of Hero Honda
New Delhi, October 21, 2008: Hero Honda Motors Ltd

(HHML), the world's largest two-wheeler company for seven
consecutive years, today firmly reiterated its undisputed
leadership in the domestic two-wheeler market with impressive
bottom line growth for the second quarter (Q2) - July to
September - of this financial year (FY) 2008-09.
Even as the industry continued to face tough market conditions on

account of uncertainty over interest rates and overall credit
squeeze, the company reported 50 per cent growth in profit after
tax (PAT) at Rs 306.30 crore for the second quarter. Hero Honda's
profit after tax in the corresponding period last fiscal (July - Sept,
2007-08) stood at Rs 204.33 crore.
Total turnover (Net sales & Other Operating income) grew to Rs

3202 crore, a growth of 35.6 per cent over Rs 2361 crore recorded
in the corresponding period last fiscal. The company has recorded
an EBIDTA margin of 13.58 per cent in the quarter. The EBIDTA
margin in the previous quarter (April - June '08) was 12.20 per
cent.
The strong financial performance is in line with the company's

better-than-industry top line growth. After posting a growth 11.38
per cent in the first quarter, the company kicked off the second
quarter with a 39.8 per cent growth in sales in the month of July,
and followed up with 26.8 per cent growth in August and 22.4 per
cent in September. Hero Honda consistently keeps growing its
share in the domestic motorcycle market, and currently enjoys
over 55 per cent share.
Hero Honda's cumulative sales for the second quarter (Q2) this FY
stands at 9,72,095 units - a growth of 28.5 per cent over Q2 last
FY (2007-08). The cumulative sales for the first six months (H1)
stands at 18, 66,339 units of two-wheelers compared to 15,
59,486 units sold in H1 in the last FY - reflecting a consistent 19.7
per cent growth in cumulative sales.
Dr. Brij Mohan Lall, Chairman, Hero Honda Motors Ltd,

said "We are happy with our financial performance. It gives
immense joy to see this kind of results in the 25 th year of our
company. I wish to thank all our stakeholders - customers,
associates, dealer friends, ancillaries and also our joint venture
partners Honda Motors Co - for their continuous support."
"Our numbers speak for themselves. Even in this volatile and
competitive environment, our top line continues to outpace the
industry growth, our market share is at an all time high, and the
financial balance sheet is a delight - all the factors which form the
hallmark of a resilient company with cutting-edge management.
We will continue to keep innovating - in bringing in
technologically-superior products, in our network expansion, in
brand building, in our financial management, and in our
communication."
"Going forward, we will have to keep a close watch on the

commodity prices movement, and other factors such as inflation,
interest rate scenario and availability of retail finance. These
factors will play a crucial role in the industry growth in the
subsequent quarters," he added.
Hero Honda has already rolled out its festive season initiatives,
with the launch of four new models - the all-new "Passion
Pro" and three refreshes of its existing models - new CBZ X-
treme, a self-start version of Splendor NXG and the
refreshed Pleasure. During the coming months, the company
will further augment its product portfolio with new launches
across segments.
Key Hero Honda brands continue to drive strong volumes across

segments - CD Deluxe in entry segment, Glamour, the new
Splendor NXG, Splendor + and Passion Plus in deluxe segment,
and Hunk, CBZ X-treme and Karizma in the premium segment.
Celebrating its 25th year, Hero Honda released an innovative

music video in the month of September. Titled "Hero Honda Dhak
Dhak Go" , and involving as many as eight brand ambassadors of
Hero Honda, the music video has been receiving rave reviews.
Hero Honda recently won two very coveted awards - "The Most
preferred Brand of two-wheelers" award at the recent CNBC
Awaaz Consumer Awards 2008, and the "NDTV Profit Business
Leadership Award".
Rag Rag Mein Bhar Ke Josh Naya, Kuchh Khaab Naye Aankho Mein
Jaaga
Rag Rag Mein Bhar Ke Josh Naya, Har Kadam Par Nayi Pehchaan
Banaa”
HERO HONDA BRINGS TOGETHER FOR THE FIRST TIME

HRITHIK, SEHWAG, PRIYANKA, IRFAN PATHAN &
RAJYAVARDHAN RATHORE IN A MUSIC VIDEO
New Delhi, September 15, 2008: Celebrating its twenty fifth

year, Hero Honda Motors Limited (HHML) is set to release an
innovative music video today across all TV channels.
The music video features for the first time top achievers from
Bollywood and sports together to celebrate the 25th year of
another high achiever – Hero Honda Motors – which has retained
the coveted title of world’s largest manufacturer of two-wheelers
for seven consecutive years.
In a casting coup of sorts, the company has roped in almost all its
brand ambassadors to feature in the music video - Bollywood
heartthrobs Hrithik Roshan and Priyanka Chopra; top cricketers
such as Virender Sehwag, Irfan Pathan, Suresh Raina, Gautam
Gambhir and Ishant Sharma; and ace Indian shooter Lt. Col.
Rajyavardhan Rathore.
Titled “Hero Honda Dhak Dhak Go”, the blockbuster three-minute

long video has been conceptualized by Draft FCB Ulka and
produced by Ravi Udyawar who has several music videos to his
credit, including the recent Strings' video featuring John Abraham,
titled "Koi Aaney Wala Hai".
The catchy music track has been composed for a pan-India feel
reflecting the brand’s reach. Composed by Ranjit Barrot and
complemented by the voices of Shankar Mahadevan, Sukhwinder
Singh and Shreya Ghoshal, it’s a perfect blend ofsufi and rock, the
flavour of music that the youth a with today.
Shot at five different locations across the country and abroad,

including Mumbai, Jaipur and Kuala Lumpur, the project was
spread over a period of two months.
Mr. Anil Dua, Sr. Vice President (Marketing & Sales), Hero Honda
Motors, says “In our 25th year, we feel very young and energetic,
and hence the idea was to do something different, and not follow
the stereotype. We wanted to celebrate the young and emerging
India – an India which is confident of taking on the world. This
India story is best reflected in the success of our young achievers
from the field of cricket and entertainment. The storyline and
lyrics convey this message very beautifully.”
“Hain Yuva Desh Ki Dhadkan Hum, Laakhon Karoron Saath Hain,

Duniya Ko Dikha Dein Aapna Dum, Har Saapne Mein Vishvaas Hai,
Bhar Le Dil Mein Iss Josh Ko, Dhak Dhak Go.”
HERO HONDA SET TO CONSOLIDATE MARKET LEADERSHIP

WITH COMMENCEMENT OF PRODUCTION AT NEW PLANT IN
HARIDWAR
A BEFITTING START TO THE COMPANY’S SILVER JUBILEE
YEAR
Reiterates its commitment to support the economic
development of Uttarakhand
Haridwar, April 08, 2008: Hero Honda Motors Ltd.
(HHML), the World No. 1 two-wheeler company for seven
consecutive years, today further enhanced its undisputed market
leadership by substantially ramping up its overall capacity with
the commencement of production at its new manufacturing plant
here.
Truly a “Shrine of Technology” in the Holy City of Haridwar, the

latest state-of-the-art addition to the Hero Honda family of
manufacturing facilities was today inaugurated by Dr. Brijmohan
Lall, Chairman, Hero Honda Motors Ltd. at a glittering
ceremony in the presence of dignitaries including senior
bureaucrats, business leaders, members of the media and a wide
cross section of the company’s stakeholders.
Key Information on the Haridwar Plant
• Initial installed capacity of 500,000 units, to be scaled up

to a million units by end-2008
• Initial investment of approx. Rs. 450 crores by Hero

Honda, Rs. 150 crores more to be invested by end-2008
• Capacity to be expanded to 1.5 million units by 2010, with

a combined investment of Rs. 1,900 crores by Hero Honda
& its ancillaries
• Haridwar complex is the biggest of the three

manufacturing set-ups of Hero Honda, spanning about 275
acres
• Initial production level of 2000 vehicle units per

day which would be scaled up to 4000 vehicles per
day by the end of this year
• 100 ancillaries will be setting up their manufacturing

base in Haridwar over the next two years. To begin with,
40 ancillaries will set up their facility in the Industrial
Parks being specially developed for Hero Honda
ancillaries.
A Shrine of Technology
One of the most technologically advanced automobile

manufacturing plants in the country
• New paint shop based on modern Acrylic Cathode

Electrode Deposition technique
• Being water-based paint, it is environment-friendly
• Several times more rust-resistant
• Uniform thickness, and hence greater gloss,

further enhancing the aesthetics
• Entire shop floor is under single roof. It not only helps in

synchronous line management but also enables better
communication for more synergistic operations
• Unidirectional material movement to ensure more

effective and efficient logistics for managing material flow
within the plant
• Direct-on-Line (DOL) through a well-networked conveyor

system for feeding components directly to the production
line
A Green Plant
Hero Honda Haridwar plant is one of the greenest automobile

plants in the country
• The plant has 70 per cent of its area as green open spaces
• Approx 45,000 sq. mts of the plant roof area is being

converted into green roof through plantation
• The most contemporary effluent treatment and handling

equipment; there is zero discharge on liquid effluents
A Young Plant
• The average age of employees in the plant is around 25

years. The employee strength is about 700 which is
expected to grow to 2,000 by the year end.
• Haridwar and surrounding areas contribute 75 per cent of

the entire workforce.
• A fully equipped training centre, the famed Hero Honda

Gurukul, provides technical and non-technical training for
the incumbent staff of the plant.
Dr. Brijmohan Lall, Chairman, Hero Honda Motors

Ltd., said, “This is a very momentous occasion for the entire Hero
Honda family. It has indeed been a very fulfilling journey, which
started from Dharuhera in 1985 to Haridwar today. None of this
would have been possible without the unstinted support and
cooperation of all our stakeholders. I take this opportunity to
especially thank our customers who have reposed their faith in us
and in our products for all these years. I would also like to thank
the Uttarakhand State Government for its support all through the
setting up of this plant.”

Ltd., said, “This plant in Haridwar is born out of our collective
dream and vision for excellence. And what better time for this to
happen than today, the onset of the silver jubilee year of our
company. This is the first major event in this 25th year, and there
will be many more initiatives for our customers and other
stakeholders all though the year. I have desired that this plant be
our masterpiece. We have imbibed our experiential learning and
contemporary practices in this ‘Shrine of Technology’. This plant
sets new benchmarks in terms of lay-outs, processes, supply chain
management, human resource management and most
importantly environmental consciousness. This should truly be a
center of excellence for the manufacturing industry in the
country.”
The new plant will employ flexible production technique enabling

production of different models in the Hero Honda portfolio. In
addition to manufacturing for the domestic market, the plant will
also cater to export requirements.
Hero Honda’s Haridwar plant will contribute significantly to the

economic development of Uttarakhand. Hero Honda and its
ancillaries have already generated direct employment
opportunities for over 2000 people in the state. As the company
expands its operations in the state, this number will grow further
to over 7,000 people. Along with employment, emphasis has also
been laid on training and learning. The plant has set up a Gurukul
within the complex, which serves not only as a learning centre for
all employees who join the plant, but also for their continuous
development.
As a part of ‘Hero Honda We Care’, the company’s Corporate

Social Responsibility (CSR) program, the company has lined up
several initiatives that promise to bring about significant
improvements in the lives of people residing in Haridwar and
neighbouring areas.
A group company will be setting up a Technology Park, two

Industrial Parks and a shopping mall within the plant complex over
the next two years. Housing issues will be addressed with the
construction of two residential complexes. Accessibility of quality
healthcare and education are other priority areas, and accordingly
the company plans to set up 200-bed hospital and a school within
the plant complex. All this envisions creation of an industrial
cluster in Uttarakhand which will multiply generation of wealth
and prosperity in the region.

REPORTS TURNOVER OF RS 2890 CRORE
RECORDS EBIDTA OF 11.99 PER CENT
• Total sales for Q1 stands at 8,94,244 units, growth of 11

per cent
• Near 55 per cent share in domestic motorcycle market
• New manufacturing plant at Haridwar, Uttarakhand, starts

production
• Total turnover Rs 2890 crores, growth of 16 per cent
• Net profit after tax at Rs 273 crores, growth of 44 per

cent
New Delhi, July 29, 2008: Hero Honda Motors Ltd

(HHML), the world’s largest two-wheeler manufacturer, today
reported an impressive bottom line growth to match its robust top
line performance during the first quarter (April-June) of the
financial year (FY) 2008-09.
Hero Honda reported 44 per cent growth in profit after tax (PAT)
at Rs 272.87 crore for the first quarter of this financial year. Hero
Honda’s profit after tax in the corresponding period last fiscal
(April-June, 2007-08) stood at Rs 189.84 crore.
Total turnover (sales turnover plus other income, net of excise)

grew to
Rs. 2890.25 crore, a growth of 16 per cent over Rs 2486.90 crore
EBIDTA margin in the previous quarter (Jan-March ’07-08) was
14.77 per cent.
This strong financial performance comes close on the heels of the

company’s good overall sales through the first quarter. Hero
Honda kicked off the new financial year with a 9 per cent growth
in sales in the month of April, and followed up with 9.5 per cent
growth in May and 16 per cent in June. Indeed, Hero Honda’s
share in domestic motorcycle market has been growing upward of
55 per cent.
Hero Honda’s cumulative sales for the first quarter (Q1) this FY
stands at 8,94,244 units - a growth of 11 per cent over Q1 last FY
(2007-08). Hero Honda had sold 8,02,853 units of two-wheelers in
Q1 in the last FY.
The consistent performance comes on account of key Hero Honda

brands driving strong volumes across segments – CD Deluxe in
entry segment, Glamour, the New Splendor NXG, Splendor + and
Passion Plus in deluxe segment and Hunk, CBZ X-treme and
Karizma in the premium segment. Hero Honda’s scooter Pleasure
has also been contributing to the volumes, with more than 10,000
units being sold in June this year.
According to Dr. Brijmohan Lall, Chairman, Hero Honda

Motors Ltd, “This financial year is the 25th year of Hero Honda’s
existence. We had a befitting beginning to the year with the
inauguration of our new plant at Haridwar in April, which is going
to substantially augment our installed capacity. This is a
significant step towards our future growth. We remain committed
to reach out to our customers across the country, and provide
them with quality products. I also wish to thank our customers and
all our stakeholders for reposing their faith in us, which is
consistently reflected in our top line as well as our bottom line
growth.”
“We continue to demonstrate leadership performance -
profitability in tandem with increasing market share. We have
continued to invest in further spreading our distribution network,
expanding into new markets in semi-urban, rural and upcountry
areas; and in brand building initiatives through our customer
focused advertising and leveraging our various properties such as
cricket etc – resulting in strong top line growth. Simultaneously,
we have continued to focus on all-round efficiency improvement
and cost rationalization across the board. This two-pronged
strategy has helped us maintain profitability, even as we continue
to further consolidate our near 55 per cent share in the domestic
motorcycle market.”
The industry, however, is severely impacted with the very high

costs of raw materials such as steel, aluminum, copper and
rubber; double-digit inflation and the continuing uncertainty over
interest rates.
“Even amidst the current industry scenario, our strategy has

succeeded in delivering growth and profitability. We will continue
to follow our winning strategy to keep up the better-than-industry
performance,” Mr. Munjal added.
HERO HONDA REPORTS ROBUST BOTTOM LINE GROWTH IN

Q4 TO MATCH ITS BETTER-THAN-INDUSTRY TOP LINE
PERFORMANCE
REPORTS NET PROFIT AFTER TAX OF RS 298.70 CRORES &

EBIDTA MARGIN AT 53% PER CENT IN Q4
PLANS TO KEEP UP THE GROWTH TRAJECTORY WITH NEW

LAUNCHES IN FY'08-09
New Delhi, April 24, 2008: Hero Honda Motors Ltd.

(HHML), the world's largest two-wheeler manufacturer for seven
consecutive years, today reported a robust bottom line growth to
match its impressive top line performance during fourth quarter
(January-March) of the financial year 2007-08.
Financial Results for Q4, FY'07-08
• Total sales for Q4 stands at 884075 units, growth of

3.28%
• Total turnover Rs. 2843.79 crores growth of 5.95 %
• Net profit after tax at Rs 298.70 crores, growth of 53%
• EBIDTA margin for the quarter 14.77 %
Financial Results for FY'07-08
• Total unit sales of 33,37,142 two-wheelers

• Total turnover of Rs. 10517 crores
• Dividend pay out of 950 %
• EBIDTA margin for the year 13.06 %
• EPS of Rs. 48.47
Riding on the impressive tally of 33,37,142 two-wheelers it sold

during the FY, the company reported a Profit after tax of Rs.
967.88 crores in this financial year (detail as per annexure
attached) , even as the domestic two-wheeler industry remained
sluggish on account of high interest rates and low availability of
consumer finance. Hero Honda's sales surpassed its tally of
previous year, further boosting its share in the domestic
motorcycle market to more than 52 per cent, even as the industry
saw a decline in domestic motorcycle sales by 12 per cent and
overall two-wheeler sales by seven per cent during the financial
year.
In a year which saw new launches and landmark achievements by

the company, Hero Honda introduced several successful new
models including the 150-cc Hunk in the premium segment,
Splendor NXG in the deluxe segment, and refreshed Pleasure in
the scooter segment which all went on to drive impressive
volumes. The company also achieved the landmark of 20 million
(Two Crore) cumulative sales during the year.
Announcing the annual results here today, Dr. Brijmohan Lall,

Chairman, Hero Honda Motors Ltd., said "It is indeed highly
satisfying to report such excellent financial numbers at the end of
the financial year. As I have always maintained, our customers are
the reason for our success. Our growth story has been driven by
the immense faith our customers have reposed in our products.
We stand committed to carry on with this approach."
Mr. Pawan Munjal, Managing Director & CEO, Hero Honda

Motors Ltd., said "We have been able to improve our
profitability in tandem with our increasing market share. All
through the year, we have demonstrated a winning top line
strategy by consistently gaining market share. Now these financial
numbers are reflective of our strong focus on the bottom line and
financial discipline. During the year, we have focused on all-round
efficiency improvement. Several cost rationalization initiatives
were also taken which have yielded excellent results in the
improved bottom line.
"However, for the industry as a whole, the steadily rising input

costs remain a concern area. The price of steel is at an all-time
high, and the prices of other commodities are also on the rise. For
more than a year, the industry has also been reeling under very
high interest rates and lack of consumer finance. Going forward,
we expect the government to address these issues for the
industry to be able to make a turnaround," Mr. Munjal added.
HERO HONDA PASSES ON EXCISE DUTY CUT BENEFIT TO

CUSTOMERS
REDUCES PRICES ON ALL MODELS, RANGING FROM RS
1000/- TO RS 2400/-
SALES 265,431 UNITS OF TWO-WHEELERS IN FEBRUARY
New Delhi, March 1, 2008: Passing on the excise duty cut

benefit in Budget 2008 to customers, Hero Honda Motors Ltd
(HHML), the world’s largest manufacturer of motorcycles, today
reduced prices on all its models, ranging from Rs1000/- to Rs
2400/-.
The company, which sold 265,431 units of two-wheelers in the

month of February, reduced the price of Splendor+ by about Rs
1300/- (ex-showroom Delhi) and on Karizma by about Rs 2400/-
(ex-showroom Delhi). Similarly, the price of its best-selling 150cc
bike Hunk has been reduced by about Rs 1800/- (ex-showroom
Delhi).
Mr. Pawan Munjal, MD & CEO, HHML, said “Hero Honda has
taken the voice of the customer to the government, and
consequently the excise duty on two-wheelers has been reduced
to 12 per cent from 16 per cent. This is a welcome move, and we
are happy to pass on the entire benefit to customers. The
reduction in excise duty cut will enable us to draw more
customers to our fold, but the basic factors causing the industry
slowdown still remain unattended. Credit financing has been
withdrawn in some key markets, while interest rates on consumer
loans also remain very high. This credit squeeze continues to be
the most critical factor adversely impacting industry growth, and
we still don’t see any indication from the banks and the
government to address this concern. For the industry to make a
turnaround and get back on the path of growth, the government
has to address these key issues.”
HERO HONDA JOINS INDIAN PREMIER LEAGUE AS
PARTNER
New Delhi, February 22, 2008: Hero Honda Motors Ltd.

(HHML), the world’s largest two-wheeler manufacturer for the
seventh year in a row, today signed on as partner for the Indian
Premier League (IPL), scheduled to start from April 16, 2008
onwards.
Announcing this, Mr. Pawan Munjal, Managing Director, Hero

Honda Motors Ltd. said, “We are delighted to be partner with
the Indian Premier League, which further strengthens our close to
two decade long association with cricket. Indian cricket, as indeed
cricket worldwide, is witnessing historic developments with the
highly innovative concept of IPL, and we are happy to be a part of
it. The Twenty20 format of the IPL is set to take cricket’s
popularity to a new high and like all cricket lovers I am also
looking forward to the forthcoming mega cricketing event.”
Mr. Lalit Modi, BCCI Vice President and IPL Chairman and
Commissioner,said “We are happy to have Hero Honda Motors
come on board as one of the partner. Hero Honda brings to the
table its immense experience in the field of corporate association
with cricket both at national and international level. Hero Honda’s
association with IPL is going to add a lot of value to the entire
event.”
Hero Honda has always been able to connect with the youth
through the platforms of sports and entertainment. The
company’s name has been synonymous with the game of cricket.
Popular Indian cricketers such as Virendra Sehwag, Irfan Pathan,
Suresh Raina are presently brand ambassadors for Hero Honda.
HERO HONDA NET PROFIT ZOOMS 31% TO Rs 275 CRORE IN

Q3 (FY 2007-2008)
REPORTS TURNOVER OF Rs. 2795 CRORE
RECORDS EBIDTA OF 13.95%
Q3 Highlights
Corporate performance:
• Consolidated over 50% share in the domestic motorcycle

market
• Reported highest ever sales in a month in October 2007
(365,022 units)
• Crossed half a million retail sales in the festive season
• Closed calendar year 2007 with sales of over 33 lakh two-

wheelers
Achievements:
• Retained the coveted position of World No 1 two-

wheeler company for the seventh consecutive year
• Crossed landmark sales of Two Crore bikes; celebrated

the achievement with "Hero Honda BIKE-A-THON"- a
nationwide marathon of Hero Honda bikes under the "Hero
Honda Country" campaign
New Launches:
• Launched two new models Hunk (150cc) & refreshed

Splendor+ along with a Special Edition
• Doubled volume and share in the premium segment -

currently own almost 20% share
New Delhi, January 31, 2008: Hero Honda Motors Ltd.

reported 31% per cent growth in profit after tax (PAT) at Rs 275
crore for the third quarter (October-December) of this financial
year (2007-08). Hero Honda's profit after tax in the corresponding
period last fiscal stood at Rs 209.18 crore.
Total Turnover (sales turnover plus other income, net of excise)

grew to Rs 2795.17 crores, a growth of 3.54 per cent over Rs
2699.63 crores recorded in the corresponding period last fiscal.
The company has recorded an EBIDTA margin of 13.95% in the
quarter. The EBIDTA margin in the previous quarter (July-
September'07) was 12.39%.
This strong financial performance comes close on the heels of the

company's good overall sales even in the face of the prevailing
slowdown in the two-wheeler industry. Hero Honda's cumulative
total turnover for the first three quarters (April-December 2007) of
this financial year stood at Rs. 7673.43 crores.
Hero Honda's strategy for aggressive top line growth through new
product launches, brand building initiatives backed by innovative
communication has resulted in market share gain across every
segment. Indeed, Hero Honda's share in domestic motorcycles
market has been growing upward of 50 per cent, despite the
slowdown in the two-wheeler industry.
According to Mr. Brijmohan Lall, Chairman, Hero Honda

Motors Ltd ., "Our performance during the third quarter of this
fiscal has been very encouraging considering the current
slowdown in the two-wheeler industry. We have been consistently
reporting better-than-industry sales numbers, and it has also been
reflected in our bottom line. We wish to thank all our customers
and stakeholders for reposing their faith in our company and our
products."
Mr. Pawan Munjal, Managing Director & CEO, Hero Honda

Motors Ltd . said, "Given the industry slowdown scenario, we are
very enthused by our robust financial numbers for the third
quarter. However, this was not unexpected. We had undertaken
some strategic initiatives since the beginning of this fiscal,
including a conscious effort to rationalize costs across the board,
and its results are now visible. Our bottom line has seen a
consistent improvement, and we have been able to demonstrate
that it is possible to keep gaining market share while maintaining
a robust bottom line.
"With input costs softening and our sharp focus on cost

efficiencies, we should be able to further improve upon our
financial results," he added.
HERO HONDA BRINGS LEGENDARY ROCK BAND
“THE SCORPIONS”
THE ICONIC ROCK BAND TO PERFORM LIVE IN

MUMBAI & BANGALOORU AS PART OF THEIR
“HUMANITY WORLD TOUR 2007-08”
New Delhi, 06th December 2007:- Fans of rock music in the

country are in for a feast, as “Scorpions” are going to “Rock You
Like a Hurricane”. As part of the legendary rock
band’s “Humanity World Tour 2007-08”, Hero Honda
Motors Ltd, the world’s largest two-wheeler manufacturer, is
bringing Scorpions for pulsating live concerts in Mumbai and
Bangalore this month.
Fans have been eagerly looking forward to see the iconic German
band, whose latest album “Humanity – Hour I”, released in May
this year, has gone on to become a huge hit worldwide. The latest
album comes 35 years after they hit global headlines with their
debut album “Lonesome Crow” in 1972. In all these years, the
Scorpions have produced some of the most popular albums such
as “In Trance”, “Tokyo Tapes”, “Animal Magnetism”, “Savage
Amusement”, “Face the Heat”, “Eye to Eye”, “Moment of
Glory” and “Unbreakable”.
Scorpions will perform at Mumbai on December 14th, and in
Bangalore on December 16th. Humanity World Tour
2007/2008 takes the Scorpions right through Europe, North and
South America and Asia.
“Direct contact with our fans is our biggest source of inspiration,”
says the band’s front-man Klaus Meine.
“Music has been an integral part of our communication with the
youth. And what better way to connect with our fans than to bring
their all-time favourite band Scorpions closer to them! This is
going to be a high point for music lovers in the country, after the
very popular ‘Hero Honda Campus Rock Idols’, a nationwide
contest of amateur rock bands.”
“There are a lot of people who say that the classic concept album
is dead. We don’t see it that way, so we are swimming against the
tide again with our new “Humanity – Hour I” which is a mature
album, with lyrics that are often provocative and deal with the
dark sides of the world we live in. At the same time though, we
are sending our fans a positive musical message, telling them not
let the insanity going on around us every day get them down”,
explains Klaus Meine, who considersHumanity – Hour I to be the
most powerful album since the global success of Crazy World in
1991.
“We have delivered a strong body of work over the years and are
more confident than ever,” says lead-guitarist Matthias Jabs.
Fans all over the world seem to agree: above all in Asia and
Eastern Europe, the Scorpions still fill the biggest stadiums every
year, performing in front of hundreds of thousands of enthusiastic
fans. In early March, the band returned to Moscow to give a
concert in the Kremlin at the invitation of the Russian President –
an honour granted to relatively few Western artists. But the
Scorpions’ power-packed live shows have numbered among the
events that sold out the fastest in the USA and Canada and many
European countries for decades as well.
HERO HONDA SET TO REWRITE THE BASICS OF THE

PREMIUM SEGMENT
UNVEILS THE ALL MUSCLE, MACHO, 150CC "HUNK", TO
AUGMENT ITS GROWING STRENGTH IN PREMIUM SEGMENT
New Delhi , October 17, 2007: The "Hero Honda Hunk" is

here. And it is set to re-write the basics in the premium space of
the Indian two-wheeler industry.
Hero Honda Motors Ltd (HHML) today augmented its steadily

growing strength in the premium segment (150cc and above) by
launching a new brand - the 150cc Hunk . Hero Honda has
already doubled its volume and share in the premium segment
during the period January - September 2007, while the overall
share of Hero Honda in the domestic motorcycle market is
currently more than 50 per cent.
Unveiling the new bike here, Mr. Brijmohan Lall, Chairman,

HHML, said "With the launch of the 'Hunk', we have strengthened
our product portfolio in the premium segment, so our customers
looking for a higher-powered bike now have a large variety to
choose from the Hero Honda stable only. True to our leadership
position in the Indian two-wheeler market, we now have range of
models in every segment of the market, to meet specific needs
and requirements of customers."
Mr. Pawan Munjal, Managing Director and CEO, HHML , said

"The 'Hunk' is our tribute to the Youth of India today - confident
and ready to take on the world. It personifies the very fighting
spirit and resilience of our youngsters, who are making a mark for
themselves in their chosen fields of vocation. Some of the key
findings of our extensive research amongst the youth have been
incorporated into the 'Hunk' to make it a complete package of
world class technology, unprecedented features and stunning
looks. I am sure there will be many more 'Hunks' on Indian roads
soon."
The 'Hunk' will be immediately available for test drives and

bookings through the company's wide network of dealers. It would
be available commercially by the last week of this month.
With this, Hero Honda now has as many as four strong product
offerings in the premium segment to meet all customer
requirements within that space. While CBZ X-treme is the sporty,
stylish bike, it's the new Achiever with alloy wheelswhich fits
the bill for consumers looking for a stronger bike for commuting
purpose. And then within that segment - there's the most
aspirational bike on Indian roads - the new Karizma .
A sure-shot head-turner, the Hunk comes with never

before features and looks:-
Product highlights:
• 150cc Engine, delivering raw power of 14.2 BHP @ 8500

RPM and a torque of 12.80 N-m @ even at a low RPM of
6500
• Unmatched super acceleration of 0-60 Km ph in flat 5

seconds
• New Generation "Advanced Tumble Flow

Induction" (ATFI)Technology engine - which delivers the
best balance of Fuel efficiency and Power
• Advanced Microprocessor Ignition System

-"AMI" with Multi Mapping Digital CDI along
with "Carburetor controlled Variable
Ignition" delivers the optimum Power, quicker throttle
response and Fuel efficiency
• Unique "Anti-Kick back" device prevents Kick back

during starting - convenient, safe and effortless kick start
True to its name, "HUNK" is a Macho & Muscular machine

designed for Bikers who love "HUNKY" styling:-
Styling elements:
• Large Muscular fuel tank and Aerodynamic Tank Shrouds
• Aggressive Visor and Trapezoidal Multi reflector Head light
• Muscular Rear Cowls
• Classic, 3 pod console with chrome ringed large

speedometer
• Stylish, Clear lens Multi reflector Indicators
• Large & inclined "HUNKY" Muffler
• Dual coloured Aircraft type fuel tank cap
• Matt Grey engine
• 5 Spoke black alloy wheels
• Raised Rear fender
• Contoured Saddle with Pillion seat hump
• Chrome finished 3 D " HUNK" Emblem
• Contemporary new Fuel Cock
• Aluminium Handle Bar holder cover - extra detailing to

enhance the solid & macho feel
• 5 Exciting body colours with 2 new colours - Panther Black

and Fighter Blue
Additional features:-
• New 5 step adjustable "Gas Reservoir Suspension" -

"GRS" for the smoothest and comfortable ride even in
extreme rough road conditions.
• Puncture resistant Rear Tuff -up Tube.
• 1325 MM long wheel base for solid stability.
• Wide 100 / 90 low aspect ratio Rear tyre.
• 240 mm front Disc Brakes as standard.
• Self Start option.
• 3 year / 40,000 kms warranty & 6 Free Service - Hero

Honda's assurance of Quality and Peace of mind for the
user.
• New Generation 10W30 SJ Grade, JASO MA Grade Engine

oil for longer oil change intervals of 6000 kms - reduced
maintenance cost and excellent cold starting ability.
HERO HONDA WORLD NO 1 FOR SIX YEARS IN A ROW

Turnover increases 15% to Rs 2700 crore for Q3 2006-07
Investments in capacity expansion, brand building and

new models begin to yield results
New Delhi, January 31, 2007: Hero Honda Motors Ltd., (HHML)
which has achieved the unique distinction of being the World No1
two-wheeler company for six consecutive years in terms of unit
sales in a calendar year by one single company today announced
the financial results for the quarter ending December 31, 2006.
The Company clocked an impressive 896,113 units of two-

wheeler sales during Q3¬ 2006-07, more than 12 per cent higher
than 798,302 units sold in Q3 of 2005-06. This has resulted in
Hero Honda’s market share in two-wheelers going up to 40 per
cent from 39.5 per cent in the corresponding quarter previous
fiscal. Turnover increased from Rs 2351 crore to Rs 2700
crore, a healthy growth of 15% per cent.
HHML significantly increased its investments in brand building

initiatives which helped the company achieve world record
dispatch and retail sales in the festive season. This coupled with
rising input costs resulted in EBIDTA margin of 11.32% per cent.
The profit before tax ( PBT) was Rs. 303.43 crore and profit after
Tax ( PAT) was Rs 209.18 crores in Q3 of 2006-07 as compared to
Rs 382.72 crore and Rs 261.78 Crores respectively in the
corresponding quarter of previous financial year.
Mr. Pawan Munjal, MD and CEO, Hero Honda Motors

Ltd., said "in this quarter, Hero Honda crossed significant
milestones and received recognition from various quarters. We
fulfilled our commitment to our customers by providing the latest
technology and styling in our five new products launched in Q3
2006-07. Significant investment in marketing, coupled with
current levels of raw material prices have impacted operating
margins as we had predicted at the time of Q2 results
announcement and subsequently."
Recap of Q3 2006-07
The third quarter of 2006-07 witnessed significant action at Hero
Honda - a new manufacturing facility, world record sales figures,
an array of new launches across segments and recognition
received from industry experts for innovations in product design
and technology. In Q3 2006-07, the company aggressively
focused on gaining market share via topline growth.
Record Sales Numbers

Posted World record dispatch sales of 3.63 lakhs and retail sales
of over 5.31 lakhs in October 2006.
Exciting New Products

Aggressive products launch strategy for increased market share
across segments. Launch of five exciting new offerings in Q3:
• Premium segment: CBZ X-treme set new standards in

product design and performance in the 150cc premium
segment. An exciting offering targeted at today’s youth,
the fastest 150cc on Indian roads, has received a very
encouraging market response and will positively impact
HHML’s share in the premium segment. The bike walked
away with majority of the auto awards in this category.
• Executive segment: Two best-sellers from HHML in their

new avatar have captured the imagination of the market.
These are the special festival edition of Passion Plus and
the new Glamour with alloy wheels.
• Entry segment: CD Delux and CD Dawn with all new

engine and features and specifications customized for
Indian conditions, have strengthened the company’s
presence in the entry segment.
Capacity expansion to consolidate leadership
• State-of-the-art capacity expansion completed in existing

manufacturing plants
• New manufacturing facility at Haridwar in Uttarakhand

(Uttaranchal) coming up at fast pace, to start operation by
the middle of this year with an initial capacity of 500,000
Aggressive initiatives in marketing and brand building
• ICC Champions Trophy
• Hero Honda Indian Golf
• Hero Honda ITA Awards
• Hero Honda Star Screen Awards
• Hero Honda Sa Re Ga Ma
Awards and accolades
• Hero Honda named amongst the top 10 companies in

India by the Asia 200 Leadership Report by the Wall Street
Journal Asia
• CBZ X-treme – Bike of the Year 2007 – BS Motoring

Bike of the Year 2007 - Overdrive Magazine
Bike of the Year - NDTV Profit Bike India &
Car India Awards
Bike of the Year (150 cc) NDTV Profit Bike
India & Car India
• Programmed fuel injection ( PGMFI ) – Bike Technology of

the Year 2007
• CD Delux – No 1 standard motorcycle – TNS Voice of the

customer Awards 2006
• Splendor + - No 1 Executive motorcycle - TNS Voice of the

• Pleasure – No 1 Un-geared scooter- TNS Voice of the

• Hero Honda – TNS Most Trusted Company 2006
For Further Information please contact:
Sanjiv Singh | Rajni Kumar

Corporate Voice | Weber Shandwick
M: +91-9818430943 | +91-9312501958
E: sanjiv@corvoshandwick.co.in; rajni@corvoshandwick.co.in
www.webershandwick.com

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HERO HONDA

This Code of Conduct has been adopted by the Board of Directors

The principal duty of the Board of Directors, along with

II. GUIDELINES FOR CONDUCT

Each director and Specified Employees seek to use due care in

• Make reasonable efforts to attend Board and committee

• Dedicate time and attention to the Company.

• Comply with all applicable laws, regulations,

• Be independent in judgement and actions and to take all

In carrying out their duties and responsibilities, Directors and

• Appropriating corporate business opportunities for

• Using Company property or information, or their position

• Competing with the Company.

A corporate business opportunity is an opportunity:

1. Which is in the Company's line of business or proposed

2. Which the Company is financially able to undertake.

3. Which may be of interest to the Company.

A Director and Specified employee, who learns of such a

IV. CONFLICTS OF INTEREST

• Each Director and Specified employee should endeavour

• They should avoid receiving, or permitting members of

• They should make a full disclosure to the entire Board of

In carrying out their duties and responsibilities, Directors and

VI. CONFIDENTIAL INFORMATION

Director and Specified employees should maintain the

The Company's confidential and proprietary information shall not

VII. FAIR DEALING

In carrying out their duties and responsibilities, Director and

Director and Specified employees should not seek to take unfair

VIII. COMPLIANCE WITH LAWS AND REGULATIONS

In carrying out their duties and responsibilities, Directors and

IX. INSIDER TRADING

Director and Specified employees should observe all applicable

It is the responsibility of each Director and Specified employee to

Any waiver of or amendments to the Company's policies or Codes

Director and Specified employees should direct questions

X. ENCOURAGING THE REPORTING OF ILLEGAL OR

Director and Specified employees should endeavour to ensure

Director and Specified employees should endeavour to ensure

Suspected violations of this Code may be reported to the

A Director and Specified employees charged with a violation of

Any waiver of this Director and Specified employees' Code must

The Director and Specified employee should respect each and

The Director and Specified employee should ensure to provide

The Director and Specified employee should ensure to protect

BRIEF PROFILE OF DIRECTORS

MR. BRIJMOHAN LALL MUNJAL

Mr. Brijmohan Lall Munjal is the founder Director and Chairman of

Mr. Brijmohan Lall Munjal is currently on the board of the

No Name of Company Nature of Office

MR. PAWAN MUNJAL

Mr. Pawan Munjal is the Managing Director and CEO of the

He is also on the board of Indian Institute of Management,

Mr. Pawan Munjal is currently on the Board of the following

No Name of Company Nature of Office

MR. TOSHIAKI NAKAGAWA

Before joining the Company, he held the position as General

His specialization is “Overseas Sales of Automobiles and

Mr. Nakagawa is currently on the Board of the following

No Name of Company Nature of Office

MR. SUMIHISA FUKUDA

Mr. Sumihisa Fukuda was appointed as an Additional and

Mr. Fukuda is currently on the Board of the following companies: