Corporate Social Responsibility

of Indian Business Houses

Presented By……..

Arvind Dhond
Asst. Professor (Selection Grade),
St. Xavier’s College, Mumbai.

11
Objectives of Research Paper

1. To understand the concept of

CSR & its relevance to
business houses.
2. To study the CSR practices
adopted by Indian business
houses – w.r.t. Tata Group.
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 Introduction to Business Ethics

1. Business ethics is ensuring acceptable standards of

behavior throughout all the operations of a business.
2. It involves complying with company, legal,
professional & regulatory standards & abiding by
principles like fairness, honesty, respect & truth.
3. It implies to the understanding of what is right or
wrong in the workplace.
4. An ethics code generally describes the highest values
to which the company aspires to operate.
5. A Code of Ethics specifies ethical rules of operation.
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44
Ethics & CSR

The
GOOD
FACE
55
 Fact Sheet: CSR

1. CSR is to give back to society, what it

(business) has taken from it, in the course
of its quest for profit maximisation &
wealth creation.
2. Tata Steel spends 5%-7% of its Profit
After Tax on several CSR initiatives.
3. In India CSR was 1st followed by the
‘Tata’ powerhouse in almost all sectors.

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 Tata Group’s: CSR

1. Tata marque has become a symbol of quality, reliability &

real value, not just in India but in other parts of the world
too.
2. Think Tata & words like ‘nation-building’, ‘service to the
community’, ‘strong values’, comes to mind.
3. Pioneers in Employees Provident Fund & other
employees welfare facilities.
4. “I think the world over, realisation has dawned
that, as economies develop & consumers have
more spending power, people don’t buy products;
they buy a promise,” - R. Gopalakrishnan,
Executive Director, Tata Sons.
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 Tata Group: CSR Practices in India

1. Clause No. 10 of Tata Group - As integral part of its

business plan.
2. Committed to be a good corporate citizen.
3. Improvement of the quality of life of the people in the
communities.
4. Making them self reliant.
5. Initiate & support community initiatives.
6. With national & regional priorities.
7. Discharging CSR mandate is kept Low key & Profile &
that is how company’s visionary founder wanted it to be.
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Tata Corps of Volunteers: Giving
out the Best from Tata Employees
“All Tata employees in all our
Companies, by working as volunteers,
while also learning from the
community… in order to build strong &
self-reliant communities…. makes us
better citizens & accordingly, better
employees of our respective
Companies.”
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Moved away from Charity & Dependence
to Empowerment & Partnership

Facets of Tata Steel’s efforts:

1. Medical & Health services in rural & semi-urban
areas
2. Sports
3. Women’s health & education
4. Water harvesting
5. Tribal development
6. Relief & rehabilitation
7. Income generation,……..etc……
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 Tata Steel’s Commitment to its
Corporate Social Responsibility (CSR)
“Tata Steel believes that the primary
purpose of a business is to improve the
quality of life of people. Tata Steel will
volunteer its resources, to the extent it can
reasonably afford, to sustain & improve
the quality of life of the people of the
areas in which it operates”.

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 (a) Supports Social Welfare
Organisations
1. Tata Steel Rural Development Society, Tribal
Cultural Society, Tata Steel Foundation for
Family Initiatives, National Association for the
Blind, Shishu Niketan, School of Hope, Centre
for Hearing Impaired Children & Indian Red
Cross Society, East Singhbhum.
2. On the rural front include training in agriculture
provided to villagers.
3. Focus on renewable energy for rural livelihoods.
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 (a) Supports Social Welfare
Organisations
4. Hosted 12 Lifeline Expresses in association with Ministry
of Railways, Impact India Foundation & Government of
Jharkhand.
5. Served +50,000 people; +5,000 people have availed of
surgical facilities & +1,000 people received aids &
appliances.
6. +7 Lakh rural & another +7 Lakh urban population have
benefited.
7. Integrated wasteland development programmes taken up
8. Watershed development programmes for rain-fed areas.

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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 (b) Self-Help Groups (SHG’s)

1. National Horticulture Mission programme in collaboration

with Government of Jharkhand benefited +1,000 households.
2. +500 SHGs currently operating under poverty alleviation
programmes.
3. +200 engaged income generation activities through micro
enterprises.
4. Women’s empowerment programmes through SHGs
extended to 700 villages.
5. Maternal & infant survival project covered 42 villages.
6. 2,600 tubewells installed for providing portable water to rural
communities benefitting +4 Lakh people.

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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 (c) Healthcare Projects

1. Facilitation of child education

2. Immunisation & childcare
3. Plantation activities
4. Creation of awareness of AIDS
5. Healthcare projects
6. Promotion of sporting activities such as
football & archery.
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Seeing is Believing…..!!!!!

2020
Seeing is Believing…..!!!!!

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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 (d) Economic Empowerment
Programme
Rs. 100 crore Programme through
improvised agriculture will be taken
up in 3 backward tribal blocks in
Jharkhand, Orissa & Chhattisgarh
benefitting +40,000 tribals living in
+400 villages.

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Seeing is Believing…..!!!!!
Click to edit Master text styles
Second level
● Third level

● Fourth level

● Fifth level

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 Tata Group: Awards Conferred

1. The Energy & Resources Institute (TERI)

Award conferred in recognition of
Corporate Leadership for Good Corporate
Citizenship & Sustainable Initiatives.
2. Global Business Coalition Award for
Business Excellence in the Community
for HIV /AIDS.
& many more….

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 Conclusion

1. Connection between the company’s code

of ethics & the company's actual practices.
2. “Tata Steel is creating a benchmark
in Corporate Social Responsibility
(CSR)”- A study on Benchmarking
Corporate Social Responsibility Activities,
by Gas Authority of India Limited (GAIL).

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 THANK YOU

For your valuable time

&

patient listening.

With this I sign out……

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 BIBILIOGRAPHY
(I) Books:

Sherlekar S.A. (1999), Ethics and Management, Mumbai: Himalaya Publishing House.

Theophand A. Mathias, Corporate Ethics, New Delhi: Allied Publishers Ltd..

R. Edward Freeman (1991), Business Ethics, Oxford University Press.

Williams and Aguilera (2006), CSR in a Comparative Perspective.

William G. Shepherd (1975), Public Policies Towards Business.

John Donaldson (1989), Key Issues in Business Ethics.

David Murray (1997), Ethics in Organization.

Dr. Raj Riluparna (2003), A Study in Business Ethics.

Dr. Sharma Subash (1998), Ethics and Human Values in Management: Indian Ethos and Indian Management.

Larae Tone Hosmer, The Ethics of Management, New Delhi.

Skinner Ivanevich, Business Ethics.

C.S.V. Murthy, Business Ethics.

Ferrell, Business Ethics.

E.P. Samuel Abideen and K.P. Muralidharan, Ethical and Social Issues.

Chakraborthy S.K., Ethics in Management.

(II) Journals:

A brief history of Social Reporting, Business Respect, 2003.

CSR: Meeting Changing Expectations, 1999.

(III) Newspapers & Magazines:

Thomas M. Garrett (1970), Business Ethics, Mumbai: The Times of India Press.

Times of India.

Mumbai Mirror.

Economic Times.

Business Today, July 7, 1999.

Business Week, March 18, 1985.

Business Outlook.

(IV) Webliography:

http://www.csrwire.com

http://www.tata.com

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