Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name: Amneet Dhillon Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 28/10/2010 Competent / 14/02/2011 Competent/ 10/05/2011 Competent/
Used an None None
interview in the
healthy living
project.
questionnaires Competent / 14/02/2011 Competent / 10/05/2011 Competent/
28/10/2010 Used in I.C.T Redbridge Used to find
to create a Media CVS out
questionnaire project. information
for DIDA. about Global
Warming.
focus groups 28/10/2010 Basic / None 14/02/2011 Basic / None 10/05/2011 Basic/None
photography 28/10/2010 Competent / 14/02/2011 Competent / 10/05/2011 Basic / None
Used in I.C.T Research
to take images location
for DIDA.
filming Competent / 14/02/2011 Competent / 10/05/2011 Competent /
28/10/2010 Had to film in None Used to film
media for the both PSA
Healthy Living adverts.
Project.
recording and other 28/10/2010 Basic / None 14/02/2011 Competent / 10/05/2011 Competent /
forms of observation Used at None
different
locations in
London where
we had to
record the
location and
point out the
health and
safety
procedures
that could take
place.
secondary research

ratings / circulation Basic / None 14/02/2011 Competent / 10/05/2011 Competent /

figures/ Hits/ Box 28/10/2010 Video games None
Office
sales.
− audience and 28/10/2010 Basic / None 14/02/2011 Competent / 10/05/2011 Competent /
market profiles Researching Created a
target questionnaire
audiences for to find out
video games. information
from my
target
audience for
my two
Public
Service
Adverts
− information about Competent / 14/02/2011 Competent / 10/05/2011 Competent /
events, places and 28/10/2010 Had to create a For the None
people
flyer in DIDA Redbridge
so people CVS we had to
would know find information
about my out about the
organisation. people and for
the locations
we had to find
out information
on how to get
to each
location.
identifying likely Basic / None 14/02/2011 Basic / 10/05/2011 Basic /
sources 28/10/2010 Looking for the Looking at
website for information
 Redbridge on websites
CVS. or youtube
for an idea
for my two
Public
Service
Adverts

identifying and Basic / None 14/02/2011 Basic / Finding 10/05/2011 Basic / None
following-up leads out information
28/10/2010 about
Redbridge
CVS.
sifting, collating and Basic / None 14/02/2011 Competent / 10/05/2011 Competent /
storing the 28/10/2010 Putting stuff on Had to put
information obtained
blog and my
embedding it. questionnaire
results into a
graph.
quantitative
research

quantitative research Competent / 14/02/2011 Competent / I 10/05/2011 Competent /

Used in DIDA had to Had to put
to find research sales my
28/10/2010 information figures for questionnaire
about my certain games. findings onto
organisation in a graph for a
all aspects. more clearer
result
qualitative research

qualitative research Competent / 14/02/2011 Competent / 10/05/2011 Competent /

28/10/2010 Used in DiDA None Had to create
to explain my different
organisation. types of
questions for
my target
audience to
answer.
researching the
content for a
production
• identify 28/10/2010 Competent / 14/02/2011 Competent / 10/05/2011 Competent /
accurately what Used in DiDA We had to None
you need to find to find out what research
out
I need to find information for
out for my our
organisation. Beachcombing
• identify how and Competent / 14/02/2011 Competent / I 10/05/2011 Competent /
where you are likely 28/10/2010 Used in looked at the Looked at
to get the necessary
Product Design Redbridge websites and
information
and ICT to find CVS website to YouTube to
out where find out find ideas
important information. and
information is information
needed from. from existing
PSA adverts.
• recognise and 28/10/2010 Basic / None 14/02/2011 Basic / None 10/05/2011 Basic / None
follow-up information
trails when they
present
themselves and keep
records of this
activity

• record the Basic / None 14/02/2011 Competent / 10/05/2011 Competent /

information obtained 28/10/2010 Set out the Put the main
accurately
research I’ve points of
found and pick information
out the main found onto a
points. PowerPoint
so that all of
the main
points are
together.
• collate (that is, sift Competent / 14/02/2011 Competent / 10/05/2011 Competent /
through, analyse, Used in None At the end of
evaluate and
28/10/2010 Product Design the adverts I
organise) the
information obtained to evaluate my had to make
work. an evaluation
summing
everything
up.
• store the 28/10/2010 Advanced / 14/02/2011 Advanced / 10/05/2011 Advanced /
information so that it Save files into Save files into Save files
is easily accessed
my document my document into my
so that they so that they document so
can be stored can be stored that they can
for later use. for later use. be stored for
later use.
researching a
media product

• what the audience Competent / 14/02/2011 Competent / 10/05/2011 Competent /

(or market) is for the Used in None My target
product
28/10/2010 Product Design audience is
to find a target 15-19 year
audience for olds.
my product.
• how large that Basic / None 14/02/2011 Basic / None 10/05/2011 Basic / None
audience (or market)
is
28/10/2010

• what an audience Competent / 14/02/2011 Competent / 10/05/2011 Competent /

thinks of a product Used in None Got feedback
28/10/2010 Product Design from my
to get feedback class on
from an what they
audience think about
my two PSA
adverts and
they gave me
feedback.
• how the product 28/10/2010 Basic / None 14/02/2011 Basic / None 10/05/2011 Basic /
compares to other 28/10/2010 Looked at
similar products
other PSA
adverts to
compare
mine adverts
to theirs.