Unit 2 - GCE in Media: Communication and Production

Research Skills Audit

The purpose of this unit is to show that you understand research methods, there
purpose and the strengths and limitations of different techniques. This must be
applied to researching existing media texts and the content for production.
Make sure you record your skills in these audits and state the evidence of where they
can be found.

Name:…………………………. Levels: Basic / Competent / Advanced

Research AUDIT DATE ONE Evidence AUDIT DATE Evidence AUDIT DATE Evidence
Method TWO THREE
/Technique
primary research
interviews 28/10/10 In GCSE 14/02/11 In A Level, I 10/05/11 No further
Competent media applied Advanced had to Advanced progress.
this was used interview the
for our VT Redbridge
packages CVS.
questionnaires 28/10/10 In GCSE 14/02/11 In A Level, I 10/05/11 In A Level, I
Competent media applied Advanced made a Advanced made a
this was used questionnaire questionnaire
in the pre- for the for the PSA
production of Redbridge adverts.
our VT CVS
packages
focus groups 28/10/10 Never done 14/02/11 In A Level, I 10/05/11 No further
 Basic Basic filmed a focus Basic progress.
group for the
Redbridge
CVS.
photography 28/10/10 In GCSE 14/02/11 This was done 10/05/11 This was used
Advanced media Advanced in the Advanced for the lighting
applied, this research of the different
was used for locations. moods.
our heavy
metal website
filming 28/10/10 In GCSE 14/02/11 In A Level, I 10/05/11 In A Level, I
Advanced media Advanced filmed the Advanced filmed the two
applied, when Redbridge PSA adverts
shooting our CVS on global
VT packages, campaign and warming
horror film the computer
trailer and our game scene
magazine
show
recording and other 28/10/10 In GCSE 14/02/11 In A Level, I 10/05/11 This was used
forms of observation Competent media applied Advanced recorded Advanced in a part of my
when different PSA adverts.
shooting our sounds in
VT packages different
and the locations
horror film around
trailer London.
secondary
research

ratings / circulation 28/10/10 Never done 14/02/11 In A Level, I 10/05/11 No further

figures/ Hits/ Box Basic Advanced had to find Advanced progress.
Office this
information
such as
statistics
about for the
computer
game scene.
− audience and 28/10/10 In GCSE 14/02/11 I had to 10/05/11 In A Level
market profiles Competent media applied Competent research Advanced media, this
for the about the was
evaluation of target researched
the VT audience for about in the
packages video games. PSA campaign
adverts.
− information about 28/10/10 For A level 14/02/11 During A 10/05/11 No further
events, places and Basic Media this Advanced level, for the progress.
people
year, this was Redbridge
done in CVS I had to
Leicester find out
square for information
different about the
sounds in company.
different
locations
identifying likely 28/10/10 Never done 14/02/11 Never done 10/05/11 Never done
sources
 identifying and 28/10/10 Never done 14/02/11 Never done 10/05/11 Never done
following-up leads Basic

sifting, collating and 28/10/10 This was 14/02/11 No further 10/05/11 No further
storing the Competent done in GCSE progress. progress.
information obtained
media and A
level media
this year by
making our
magazine
show and our
promotional
video
quantitative
research

quantitative 28/10/10 Never done 14/02/11 In an A Level 10/05/11 No further

research Basic media lesson progress.
on research
methods

qualitative
research

qualitative research 28/10/10 Never done 14/02/11 In an A Level 10/05/11 No further

Basic media lesson progress.
on research
methods
researching the
content for a
production
• identify 28/10/10 In GCSE 14/02/11 For the video 10/05/11 For the PSA
accurately what Advanced media applied Advanced game footage. Advanced adverts in A
you need to find for magazine level.
out
show and A
level media
this year for
our
promotional
videos
• identify how and 28/10/10 A level media 14/02/11 In A Level 10/05/11 This was done
where you are likely Basic this year, this Competent media, this Advanced for the PSA
to get the necessary
was done in was done for campaign
information
our the Redbridge adverts.
promotional CVS.
video
• recognise and 28/10/10 Never done 14/02/11 Never done 10/05/11 Never done
follow-up
information trails
when they present
themselves and
keep records of this
activity

• record the 28/10/10 In GCSE 14/02/11 In A level 10/05/11 When making

information obtained Advanced media applied Advanced when making Advanced the PSA
accurately
when doing the video adverts
our magazine games
 show and A footage
level media
this year
when making
our
promotional
video
• collate (that is, sift 28/10/10 In A level 14/02/11 No further 10/05/11 No further
through, analyse, Competent media this progress progress
evaluate and
year, emailing
organise) the
information obtained companies
for some
interviews

• store the 28/10/10 In A level 14/02/11 No further 10/05/11 When creating

information so that it Advanced media this progress Advanced the
is easily accessed
year when questionnaires
storing the for the PSA
emails from adverts.
the
companies
researching a
media product

• what the audience 28/10/10 In GCSE 14/02/11 This was done 10/05/11 This was done
(or market) is for the Competent media applied Advanced for the Advanced for the PSA
product
and A level Redbridge campaign
media this CVS and the adverts.
year video games.

• how large that 28/10/10 In GCSE 14/02/11 This was done 10/05/11 This was done
audience (or Competent media applied Advanced for the Advanced for the PSA
market) is and A level Redbridge campaign
media this CVS and the adverts.
year video games.

• what an audience 28/10/10 In A level 14/02/11 The audience 10/05/11 The audience
thinks of a product Basic media when Advanced gave feedback Advanced gave feedback
the CVS team for the video for the PSA
looked at our games campaign
promotional adverts
video
• how the product 28/10/10 In GCSE 14/02/11 This was done 10/05/11 This was done
compares to other Basic media applied Advanced for the video Advanced for the PSA
similar products
this was done games, also campaign
for our VT done for the adverts
packages. Redbridge
CVS
promotional
video