Search, Ads and Apps

Google Inc. is an American multinational public corporation invested in  Internet

search, cloud computing, and advertising technologies. Google hosts and
develops a number of Internet-based services and products,  and generates profit
primarily from advertising through its AdWords program. Google runs over one
million servers in data centres around the world,  and processes over one billion
search requests and about twenty-four petabytes of user-generated data every
day. Google's rapid growth since its incorporation has triggered a chain of
products, acquisitions, and partnerships beyond the company's core web search
engine. The company offers online productivity software, such as its  Gmail email
service, and social networking tools, including Orkut and, recently, Google
Buzz. Google's products extend to the desktop as well, with applications such as
the web browser Google Chrome, the Picasa photo organization and editing
software, and the Google Talk instant messaging application. Notably, Google
leads the development of mobile operating system, used on a number of phones
such as the Nexus One and Motorola Droid, as well as Google Chrome OS, which
is still under heavy development but is best known as the main operating system
on the Cr-48. 

Alexa lists the main U.S.-focused google.com site as the Internet's most visited
website, and numerous international Google sites (google.co.in, google.co.uk
etc.) are in the top hundred, as are several other Google-owned sites such as
YouTube, Blogger, and Orkut. Google also ranks number one in
the BrandZ brand equity database.

Mission Statement
Goals and Objectives

Google wants to have an improved infrastructure to make their engineers

more productive.
Google wants to be the best in search
Google wants to push their ad system
Google also wants to push their communities and content
Google is always focusing on innovation.
SWOT ANALYSIS

A study undertaken by an organization to identify its internal strengths and

weaknesses, as well as its external opportunities and threats

INTERNAL AUDIT

Internal auditing is a profession and activity involved in helping organizations

achieve their stated objectives

Physical Resources

Physical resources include the buildings, technology, and many more products
that are made by man. This resource helps man's daily activities become easy.

Offices of Google are in:

United States Hong Kong Senegal

Australia India Belgium
China Japan Czech Republic
Denmark Germany Ireland
Finland Greece Italy
France Hungry Netherland
Norway Russia Sweden
Poland France Switzerland
Portugal Spain Ukraine
United Kingdom Canada Argentina
Brazil Morocco Egypt
Israel Turkey
UAE

Google’s financial statements of 2010 shows it has a total assets of

59.960,000,000 $ which means google being a firm is financially very strong
and stable.
Google earns most of its revenue from AdWords and its applications.
 Google has state of the art head office named GOOGLEPLEX. The four core
buildings, totalling 47,038 square meters (506,310 sq ft)
Since the buildings are of relatively low height, the complex sprawls out over
a large amount of land. The interior of the headquarters is furnished with
items like shade lamps and giant rubber balls. The lobby contains a piano and
a projection of current live Google search queries. Facilities include a gym
(Building 40), free laundry rooms (Buildings 40 and 42), two small swimming
pools, multiple sand volleyball courts, and eighteen cafeterias of diverse
selection. Google has also installed replicas of  Spaceship One and a dinosaur
skeleton.

(Images of Googolplex and Google YNC building with its advertising staff offices)
 HUMAN RESOURCES

The personnel of a business or organization, esp. when regarded as a significant

asset.
Google has a total of 26,316 employees and
says we ‘’ maintain a small company feel ‘’.
Google has sales and R&D offices in
more than 30 cities of 10 countries
employing more than 10,000 people for
research base work.
The new Google employees are called
Nooglers and are given a red hat to wear in
their first week at Google.
Google hired PhDs specially to work for
enhancing the search engine algorithms which
will render the search faster, relevant & more
efficient
According to News Week it is the best employer of the year 2007, 2008 and
number four in the same list for 2009, 2010.
Most graduates are attracted towards Google to start their career.
Google is going to start Sales and R&D in China once again.

ORGANIZATIONAL RESOURCES

Organizational resources are all those resources other than human and physical
resources .

Google is number 4 t h in the global best brands with brand value of 43,557
million $.
Google has an extensive product line including Gmail, Adsense, AdWords,
Orkut etc
Google has a market share of 72.11%
Google is the best search engine but still its search accuracy is 50 to 60%.
ORGANIZATIONAL CULTURE

Organizational culture is an idea in the field of organizational

studies and management which describes the psychology, attitudes, experiences,
beliefs and values (personal and cultural values) of an organization

Though google has grown a lot since it opened in 1998 it still maintain a
small company feel.
Google says ‘’don’t be evil’’ suggesting it want its employees to be just, fair
and honest.
At lunchtime, almost everyone eats in the office café, sitting at whatever
table has an opening and enjoying conversations with Googlers from different
teams
Because we believe that each Googler is an equally important part of our
success, no one hesitates to pose questions directly to Larry or Sergey in our
weekly all-hands (“TGIF”) meetings – or spike volleyball across the net at a
corporate officer.
We are aggressively inclusive in our hiring, and we favour ability over
experience. We have offices around the world and dozens of languages are
spoken by Google staffers, from Turkish to Telugu. The result is a team that
reflects the global audience Google serves. When not at work, Googlers
pursue interests from cross-country cycling to wine tasting, from flying to
Frisbee.
As we continue to grow, we are always looking  for those who share a
commitment to creating search perfection and having a great time doing it.

The colours, furniture choice and how comfortable the staff looks? Google’s
offices are a reflection of its commitment and openness to innovation and
great ideas. No wonder anyone would drop to their knees to work for them.

Google corporate headquarters, fondly nicknamed the Googleplex, is located

in Mountain View, California. Today it’s one of our  many offices around the
globe. While our offices are not identical, they tend to share some essential
elements. Here are a few things you might see in a Google workspace:
Local expressions of each location, from a mural in Buenos Aires to ski
gondolas in Zurich, showcasing each office’s region and personality.

Bicycles or scooters for efficient travel between meetings; dogs; lava lamps;
massage chairs; large inflatable balls.

Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.

Laptops everywhere – standard issue for mobile coding, email on the go and
note-taking.

Foosball, pool tables, volleyball courts, assorted video games, pianos, ping
pong tables, and gyms that offer yoga and dance classes.

Grassroots employee groups for all interests, like meditation, film, wine
tasting and salsa dancing.

Healthy lunches and dinners for all staff at a variety of cafés.

Break rooms packed with a variety of snacks and drinks to keep Googlers
going.
Functional Analysis

Functional Analysis provides the detailed analysis of various departments of an

organization
Management Department

Over the past decade, Google has inspired envy in trench-dwelling managers
around the world. It's not just the unparalleled benefits. It's the way Google
approaches innovation. Engineers are encouraged to dream up pet projects in
their spare time. Teams self-form around the best ideas. Market-based
principles ensure that the best ideas receive funding .

There is indeed much to admire about Google's approach, and much to learn
from it. The system ensures that interesting ideas—even those that aren't
obvious fits for Google's capabilities or core business model—receive some
degree of attention.

Managers must believe and follow the concept called as "Delegation without
abdication"... Most of the managers won't.. Manager must know how keep a
track of tasks that have been delegated... He just cannot cut himself off from
the tasks that has delegated.

Employee morale at Google is extremely high and absenteeism is low because

google provide a home like environment for employees, and when there is no
work the employees are allowed to do what ever they want, play in the
compound or even wash their clothes in the laundry provided by google.

Google has invested in several programmes which, while not directly related
to its core business, are designed to encourage innovation in areas that
Google care about

Google has we are Google Ventures, the venture capital arm of

Google Inc. It focuses on finding the most interesting entrepreneurs
from a range of sectors and stages and then using all the resources
to help them succeed.

Google Green is yet another initiative and Google invested more

than 350 Million in renewable resources technology
The new objectives of the company include

Work for a greener earth

Work in philanthropic field via the Google Philanthropic
Make google information more reliable
To ensure that a person gets what he searches for on Google
easily
 Google has state of the art head office named GOOGLEPLEX. The four core
buildings, totaling 47,038 square meters (506,310 sq ft)

Since the buildings are of relatively low height, the complex sprawls out over
a large amount of land. The interior of the headquarters is furnished with
items like shade lamps and giant rubber balls. The lobby contains a piano and
a projection of current live Google search queries. Facilities include a gym
(Building 40), free laundry rooms (Buildings 40 and 42), two small
swimming pools, multiple sand volleyball courts, and eighteen cafeterias of
diverse selection. Google has also installed replicas of  Space Ship One and a
dinosaur skeleton.

Marketing Department

It gets reputation by its popularity which proceeds by its word of mouth

publicity, so it doesn’t need to put much work in  marketing its search
engine.

It provides its search engine interface to 88 languages which is helpful for

the locals of the countries.

Its cost-per-click marketing charge & rating policy owner makes it

difficult for the clients to foretell the positioning of their ads & their
costing as per se.

It is the market leader in search engines, with more than 70% people using
it

Recently it launched Google Android mobiles and Google Operating

System for mobiles with the help of HTC and SAMSUNG.

It’s the number 4 th brand in the global brands list with brand value of
43,557 Million and its shares have increased by 7% from previous year.

Its operations are currently in developed countries and we hardly see any
advertisement or marketing programs in developing and underdeveloped
countries like Pakistan.

Google follows a rule of employing the able employees not the

experienced ones.

Most of google’s products are free of cost like Gmail, Orkut and youtube,
Google generates its revenues from advertisements

Google runs on simplicity. The simple and elegant Google homepage

emphasizes the purpose of the site and Google's value proposition: search
for what you need, quickly sort through the results and find what you are
looking for.
Financial Department

Highly trained and experienced financial managers head each financial

department. Controllers direct the preparation of all financial reports -- for
example, income statements, balance sheets, and special reports such as
depreciation schedules. They oversee the accounting, audit, or budget
departments. Cash managers monitor and control the flow of cash receipts
and disbursements and other financial instruments to meet the career and
investment needs of the firm. For example, loans may be obtained to meet
a cash shortage, or surplus cash may be invested in interest-bearing
instruments

Financial managers in financial institutions make decisions in accordance

with Federal and State laws and regulations and policy set by the
institution's board of directors.

Financial managers are provided with comfortable offices close to top

managers and to departments which develop the financial data these
mangers need. Although overtime may sometimes be required, financial
managers typically work a 40-hour week. Attendance at meetings of
financial and economic associations and similar activities is often
required. In very large corporations, some traveling to subsidiary firms
may be necessary.

Google has sufficient assets 59,960,000,000 $ making it strong.

Operations Department

Google has state of the art head office named GOOGLEPLEX. The four core
buildings, totaling 47,038 square meters (506,310 sq ft)
Since the buildings are of relatively low height, the complex sprawls out over a large
amount of land. The interior of the headquarters is furnished with items like shade
lamps and giant rubber balls. The lobby contains a piano and a projection of current
live Google search queries. Facilities include a gym (Building 40), free laundry
rooms (Buildings 40 and 42), two small swimming pools, multiple sand volleyball
courts, and eighteen cafeterias of diverse selection. Google has also installed replicas
of SpaceShipOne and a dinosaur skeleton.
The Business and Operations Strategy team thinks strategically and globally about
entire industries and helps Google define business and operational initiatives that
contribute to the company’s growth.
Our work includes such projects as developing and implementing next-generation
advertising products, defining strategies to optimize data center technology and
operations, and establishing business initiatives for emerging markets. We measure
our effectiveness by monitoring the concrete impact we have on revenue, cost, and
operational efficiency.
 Although Google has technological competitiveness but no other search engine
matches it. It is reliable, fast, light (for installing purpose) and ranks on top of the
search engines list with more than 70% usage rate.
Google is currently located everywhere, its offices are almost in every developed city
thus providing easy access to information, resources and employees.

Research and Development

Research and Development has a total of 21.74% of Google operations

Google R&D department is located within the Googolplex so there is no problem of data
sharing and arranging meetings with other departments.
Recently Google has decided to restart its R&D operations in China.