“The growing demand from retailers and manufacturers for

smaller, eco-friendly packages is pushing mass and prestige

beauty brand experts to reinvent strategies previously used to
design aspirational, aesthetically pleasing packaging. Developing
bio-based, recyclable packaging with messaging that emphasizes
environmental attributes is among the latest directives for
brands.”

Grubow, Liz. "Packaging and the brand experience--new frontiers:

meeting new expectations inherent in the green trend, in concert
with maintaining elegant and sophisticated packaging across
beauty and personal care categories, will change the landscape
of the brand experience and the relationship that marketers have
with their customers.(MARKETING matters)." Global Cosmetic
Industry 175. 12 (Dec 2007): 41(2). Small Business Resource
Center. Gale. Champlain College - Miller Info Commons. 14 Apr.
2008
<http://find.galegroup.com.cobalt.champlain.edu/sbrc/start.do?
prodId=SBRC>.

“According to SBI, New York City, the U.S. food and beverage
industry used $37 billion in "green" packaging in 2005. Usage is
expected to grow between 2 percent and 3 percent, to $42 billion
in 2010. The company cites the growth in bioplastics--
biodegradable and recyclable plastics made from plants instead
of petroleum--indicating that some manufacturers project as
much as 20 percent annual increase in adoption.”

“The race to be green is a competitive one, and many companies

are throwing their hats into the ring. PepsiCo this year announced
it had purchased the largest number of renewable energy credits
to offset its carbon output, technically making the company's
energy usage 100 percent renewable. At the same time, Coca-
Cola announced in September it was investing $60 million in a
plastic bottle recycling plant and plans to recycle or reuse 100
percent of its PET bottles in the United States.”

Gordon, Stacey King, and Anne-Marie Kennedy. "As green as it

gets: the art and science of eco-friendly packaging.
(PACKAGING)." Beverage Industry 98. 10 (Oct 2007): 42(5).
Small Business Resource Center. Gale. Champlain College - Miller
Info Commons. 14 Apr. 2008
<http://find.galegroup.com.cobalt.champlain.edu/sbrc/start.do?
prodId=SBRC>.

1. Source reduction with fewer materials or reduced energy

usage

2. Reducing packaging in terms of thickness/weight or square

inches

3. Evaluating materials to choose the most efficient and runnable

4. Moving to bulk packaging or increased bulk packaging

5. Using recycled, biodegradable or dispersible content

6. Considering alternative materials for any of the above benefits

7. Minimizing waste in converting, such as less "trim"

8. Reducing the packaging equipment "footprint" to improve land

usage

9. Eliminating packaging-within-packaging

10. Reducing transportation and energy usage in the supply

chain

When economics is a key driving force, examining sustainable

possibilities can lead to surprisingly innovative results.

Stansbury, Susan. "U.S. packagers move to sustainable

initiatives: a growing green consciousness, along with corporate
directives, is influencing consumer companies to be more eco-
friendly when packaging their products.(www. SocialFunds.com)."
Nonwovens Industry 38. 9 (Sept 2007): S24(5). Small Business
Resource Center. Gale. Champlain College - Miller Info Commons.
14 Apr. 2008
<http://find.galegroup.com.cobalt.champlain.edu/sbrc/start.do?
prodId=SBRC>.