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Philippe Borremans
Online PR Consultant
Copyright - Philippe Borremans - all rights reserved - 2010
Social Media Comms
• What is Social Media Comms.?
• Impact on Communications Model
• The tools (while it is not about tools)
• External communications
• Military applications
• Internal Communications
• Military applications
What are social media
Impact on the
Communications
Model
The model has changed
A
Y
Y = conversation
A = company
B B = market
X = membrane
The Tools
While it is NOT about the tools
Blogs... A Hype ?
Blogs
Updates
automatically
transmitted to:
mobile phones
(sms), RSS readers,
MP3/MP4 players,
email, fixed phones,
other blogs, watch-
lists etc...
Microblogging
Microblogging
• Monitor competitors.
External
Communications
Policy/Guidelines
Guidelines are
needed to protect
operations, soldiers
and government.
http://www.defense.gov/NEWS/DTM%2009-026.pdf
SECURITY ITEMS TO CONSIDER
Take a close look at all privacy settings. Set security options to allow visibility to
“friends only.”
Do not reveal sensitive information about your self such as schedules and event
locations.
Ask, “What could the wrong person do with this information?” “Could it
compromise the safety of myself, my family or my unit?”
Geotagging is a feature that reveals your location to other people within your
network. Consider turning off the GPS function of your smartphone.
Closely review photos before they go online. Make sure they do not give away
sensitive information which could be dangerous if released.
Make sure to talk to family about operations security and what can and cannot
be posted.
Videos can go viral quickly, make sure they don’t give away sensitive
information.
Blogger Relations
defined to CAC public
Voice of the Admiral -
geared to public AND
Navy personnel
Official Army channel
for recruitment and
news updates
Official Navy channel for
recruitment
Internal
Communications
& Collaboration
Recap - Applications
• Image building (PR)
• Recruitment Communications
• Local liaison/Operational Effectiveness
• Crisis Management/Mapping
• Crisis Communications
• Intelligence gathering (OSINT)
Final Thoughts