Tarun Bharat Daily Private LTD, Belgaum

Tarun Bharat Daily Private Ltd, Belgaum.
Executive Summary
A project is containing the organizational study and market research on Readers perception
towards subscribers of Tarun Bharat daily at Belgaum.
Tarun Bharat is the market leader in the region. But increase in the competitions has resulted
know and understand the factors and their performance which have direct impact on satisfaction
level of the readers. Hence to maintain its position and expand its circulation requires
understanding the readers market.
It was an opportunity to learn the practical aspects of industry, and all departments and their
functions and hierarchy of the management, product profile and the production process. I had
chosen this topic concerned to company requirement and support from internal guide.
Accordingly I set the objective & collected the required information through structured
questionnaire that included requirements what the company needed. Questionnaire is attached in
the report; the survey is carried in the region of Belgaum city. The survey revealed that
performance, quality & service are the major factors.
The sample size for the survey was 50 readers and method was through personal interview by
administrating the questionnaire. Analyses and interpretation with help of SPSS software.
Bharatesh Education Trust’s Global Business School, Belgaum.

Chapter 1
Industry Profile

Introduction to Newspapers
Newspapers generally consists of predetermined combination of information news and

advertising, Newspaper publication is usually issued on daily or weekly basis, the main function
of which is to report news and other information in an up to date, and factual manner, many
newspapers also furnish special information to readers, such as weather reports, television
schedules. The provide commentary on politics, economics, arts and culture and sometimes
include entertainment features, such as comics and crossword. Newspaper depends on
commercial advertising which is main source of revenue.
Present scenario is that by the time, they read newspaper, most people have already
learned about breaking news stories on television and internet. Readers rely on newspaper to
provide detailed background information and analysis, which television newscasts rarely offer.
Newspaper not only inform readers that an event happened but also help readers understand what
led up to the event and how it will affect the world around them. Newspapers as known today are
complete with advertising and a mixture of political, economic social news and commentary.
During the last decade business environment has become more challenging for daily
newspapers, they concentrated on both learning what their two customers groups readers and
advertisers want from newspaper, this has brought changes to the news making process, rather
than relying strict journalism, newsroom managers have encouraged reporters and editors to pay
more attention to perceived readers interests and shape content accordingly, this practice has
drawn praise and criticism.
Newspapers are clearly undergoing a renaissance through new products, new formats,
new titles, new editorial approaches, better distribution and better marketing. Competitive
landscape has now drastically changed with major publishers trying to expand initiating price
wars and marketing campaigns to win readers.

Worlds Newspaper Industry
According to the report of World Association of Newspaper, Nearly 515 million

newspapers are sold daily read by estimated more than billions people worldwide. China India
and Japan were the world’s biggest market; china took over Japan as the country with highest
number of publication in the world, China sells 107 million, India 99 million, and Japan 68
million copies daily, Japan takes first five places in largest newspapers; India is the world second
largest market for newspapers industry.
Three quarters of the worlds 100 best selling newspaper were now in Asia where sales
were 4.1 percent of the years, Indian newspaper sales increase to 11.2%. The figures from
WAN’s annual survey of press trends, were released to more than 1,300 publishers, editors and
senior newspaper executives from 81 countries attending the World Newspaper Congress and
World Editors Forum. Asia’s biggest ever gathering. Next meet will be held in August 2010.
Worldwide newspaper circulation grew 2.1 percent; the number of daily titles was up to
2% and advertising revenue rise 5.3%, its biggest jump in four years. About 51 million copies
circulated in USA, but according to report of Newspaper Association of America, total
newspaper advertising revenues in U S have declined 44% from $49.9 billion to $27.6 billion in
2009.
The study conducted in late 2008, examines the forces shaping the American newspaper
industry. These include changing marketing strategies and the emergence of digital media that
are affecting newspaper advertising revenues, circulation will come down by 26% in future 10
years. India’s newspaper evolution is nearly unmatched in world press history, because its sales
increased by 11.2% and also advertising revenue.

Indian Newspaper Industry
The Indian newspaper industry can be primarily segmented across two categories English
newspapers and regional/vernacular newspaper i.e. vernacular language newspaper like Hindi,
Marathi, Kannada, Telgu, Gujrathi, Bengali, and Tamil etc.
The advent of the first newspaper in India occurred in Calcutta (Kolkata), James Hickey
is considered the “father of Indian press” as he started the first Indian newspaper ‘Bengal
gazette’ in January, 1780.The first newspaper in vernacular language is Digdarshan and next
Samachar Darpan in Bengali published on May 23, 1818.according to WAN Dainik Jagran Daily
is having highest circulation about 19 lakh 11 thousand copies daily, which is published in Hindi
language. Bombay Samacahr is the newspaper with highest longevity in India published in
vernacular language in1822 in Gujrathi language, and The Statesmen in English published in
1819 with highest longevity. Times of India, Statesman and Pioneer were under British
ownership till 1964.
Booming economy and the opportunity to raise funds a well developed financial market
have also contributed to the growth of the newspaper industry in India. Indian newspaper
industry had more than Rs 15,500crores of turnover. The size of media industry in India as
portion of GDP is estimated at 0.7%, Newspapers in India have almost created a huge industry in
the nation, it publishes the largest number of ‘paid-for titles’ in the world, the total number of
newspaper and periodicals published in India was around 41705, which include 5525 dailies and
14743 weeklies, 150 of them are major publications, are published daily in nearly 100 languages.
And about 242 million readers, Hindi newspapers have highest circulation in India. During last 5
years the percentage of adults who read newspaper increased by 4 percent from 45 to 49 percent.
Assuming a population of 620 million adults over the age of 15, as the NRS report that means
well over 25 million people in India have begun to read newspaper or magazine for the first time
in these two years, While 62 percent of the 183 million in urban areas read a newspaper each
week, and 29 percent of 437 million rural residents do so.
Newspapers collect their news from the news agencies. India has four dominant news
agencies namely, Press Trust of India, United News of India, Samachar Bharti and Hindustan
Samacahar.

Regional newspapers have highest circulation than that of English dailies which has overtaken
till 1990,hindi newspaper have highest circulation, increase in literacy rate had direct positive
effect on the rise of circulation of the regional papers, they have several edition for particular
state to offer a complete scenario of local news for the readers, thus advertisers also realized the
huge potential of the regional paper market, advertises paid revenues to the newspaper house and
in return publicized their product throughout the locality, newspaper in India not only acted as
news providers but also promoters of certain market products, some the newspaper like
Economic Times, Business Standard, Business line carries news about economy companies
finance stocks and various other news.
International apex bodies are Associated Press, United Press International and
Reuters. And World Association of Newspaper (WAN), Other Apex bodies governing
newspaper industry is Indian Newspaper Society (INS), Indian Readership Survey (IRS),
Newspaper Readership Survey (NRS), and Audit Bureau of Circulation (ABC).
Darpan was the first Marathi newspaper started on 6th January 1832, Kesari and
Sudarak were others started by freedom fighter Bal Gangadhar Tilak. Lokmath is having highest
circulation in Marathi daily in Maharashtra. Also it is one of the top 10 newspapers in India.
The media in India represents a confluence of paradoxes: tradition and modernity;

anarchy and order; diversity and unity; conflict and cooperation; news and views; feudalism and
democracy; the free market and monopoly. Press and will determine the future of India’s
communication culture, the force of public interest and the market economy strive for greater
freedom and openness, the press and public hunger for news promote a culture of media that is
fast replacing the legacy of a feudal and colonial system of the country.
Leading Newspaper in India
 Dainik Jagran
 Times of India
 Dainik Bhaskar
 Malayala Manorama
 Hindustan Times

Chapter 2
Company Profile
Company Profile

Name of company - Tarun Bharat Daily private limited
Year of set up - 1919
Founder - Late Shri Baburao Thakur
Chairman & Managing Director - Shri Kiran Thakur
Executive Director - Prasad Thakur
CEO - Deepak Prabhu
Type of company - Private Limited
Business Activity - Newspaper print Industry
Registration number - 3735/35
Head office - Narvekar Galli Belgaum
Publication place - 3542, Narvekar Galli Belgaum
Ph no – 0831-2404333
Website - http// www.tarunbharat.com
History of Tarun Bharat

Tarun Bharat daily is the most respected Marathi daily, being the first choice of readers
Every day Tarun Bharat touches the lives of the people of Belgaum Goa Sindhudurg and
Ratnagiri, It was launched in 1919 by Shri Baburao Thakur has monthly newsletter who was
influenced by independence movement in Belgaum. Today it is printed in three districts and
published from seven centers.
With zealous Endeavour to fight injustice and bring about a change in mass perceptions it
sailed through tough times only through its dedication. In 1921 it started with its own printing
unit. On 1st August 1924 it started it as weekly. From 1930 to 1932 Tarun Bharat wholly
committed in civil disobedience movement. This, Invited British who sealed Tarun Bharat office
in 1930. Premises was ransacked, later after two months they got bail under press ordinance for
charge of Rs 2000. During this period publication was stopped later it bounced back after couple
of months with more power.
After India got independence, the division of states cause border dispute in Belgaum.
Tarun Bharat became the mouthpiece of Maharashtra Ekikaran Samithi. After demise of founder
baton of legacy passed on to Shri Kiran Thakur, in 1986 border dispute initiated under the
leaders since Tarun Bharat was important in mass movement, to stop its publication many of its
employees and premises were attacked and reporters were imprisoned, Wife of founder Mai
Thakur took it upon herself to run publication, it was torch bearer of the time, but in true sense it
maintain its spirit, now it is placed in mind and heart of public, it is respected organization sums
to faith and portrays. While cementing its traditional strengths they also geared to face new
challenges and enhance emotional contact with its readers.
The reign under Shri Kiran Thakur heralded new era in technology efficiency and his
dedication has editor and practice in journalism it made possible to reach this millstone, from last
five years he has been elected has the member of Indian Newspaper Society highest Apex body
in newspaper industry in India. Tarun Bharat daily newspaper published in different districts of
three different states, it is 90 year old Marathi newspaper with readers in North Karnataka
Maharashtra and Goa, and it has seven editions published from Belgaum, Kolhapur, Ratnagiri,
Sangali, Sindhdurg, Satara and entire Goa state.

As social responsibilities Tarun Bharat put foundation for 125 Marathi, 52 Kannada and
Urdu primary school and also famous RPD and GSS colleges of Belgaum along with other
fellow associates during its initial stage, and English medium primary school and recently started
PUC College at Zamboti village by Tarun Bharat Trust.
Lakhs of copies are sold every day across three states. 1.4 million Readers spread across
cities as well as rural area. It is certified by Audit bureau of circulation .it has seven edition
published from Belgaum, Sindhdurg, Ratnagiri, Sangli, Satara, and entire Goa state and also
circulated in Hubli, Dharwad, Pune and Mumbai, some of the copies are posted to UK and US. It
has also has its internet edition, It has more 2000 reporters and feature writers involved in its
publication.
In spite of number of leading English and other vernacular dailies, it is preferred choice
by people from all society in its region, an in house prepress and R&D team enables to reach
maximum readers, it is the ideal choice by marketer to reach its customer as wide circulated
newspaper in its leading region, Tarun Bharat is an undisputed leader in Belgaum, Goa,
Sindhudurg, And Ratnagiri, they have garbed many awards in newspaper industry.
Some of popular supplements to reach specific group of readers, supplements like

Gharkul on Sunday which covers household, Real Estate, interiors, vastu shastra, and properties
Aksharyatra it is editorial supplements contents literature, commentary on booming issues,
khazana is homemaker’s guide, covers cuisine, health, and astrology tips by famous personality
Champion supplement is especially for children. Contains small stories drawing puzzles etc
Classified supplement is especially on small classified ads on Sunday which is most popular
Apart from they provide yearly two magazine on literature during time of Diwali festival and
yearly budget bulletin in English is provided to readers when budget is announced by
government well written editorials are known for their unbiased and informed commentary on
events.
Tarun Bharat has advanced printing facilities at three locations Goa, Belgaum and
Kolhapur, printing press in Belgaum compares to best in the industry, using latest technology
like Computer to Plate (CTP), along with printing machine they have cutting, pinning, glue
binding machine.

The newspaper believes in independent and fair journalism and strives to inculcate values
in staff. A band of hardcore professionals bonded together by team spirit, the journalism
practiced by Tarun Bharat lays equal stress on quality, credibility, and accuracy.
The company sees content creation, processing and management as its core competence.
Along with this it satisfies the aesthetic needs of its readers with innovative layout and design in
all its publication achieve high communication impact by helping the reader cut through all the
information clutter. They are now focusing on making its publication superior, not in terms of
reading material but also in technology and quality.
Different Editions of Tarun Bharat Daily
 Belgaum Edition
 Sindhudurg Edition
 Goa Edition
 Ratnagiri Edition
 Kolhapur Edition
 Sangali Edition
 Satara Edition
 Internet Edition

Preface of seven Editions
First Edition started in 1919 by Baburao Thakur in Belgaum, first it was monthly
newsletter later change to weekly than to daily. Tarun Bharat is the first choice of the marketer
for his promotional ads. Belgaum is fragmented with different language people. In spite of
Marathi daily other language knowing people prefer to read Tarun Bharat, Tarun Bharat is
leading newspaper daily in this region comparing to other language newspaper, with highest
circulation in city, certified by ABC (Audit Bureau of Circulation). Head quarter is situated here
premises is in Narvekar galli Belgaum and printing press with latest technology in new premises
in Hindalga Belgaum.
Players in Belgaum District Market
 Vijay Karnataka Kannada Daily.

 Sakal Marathi Daily.
 Indian Express English Daily.
Second Edition was launched in 1983 in Sindhdurg by Kiran Thakur son of founder,
Tarun Bharat founded its way even to the most remote hamlet in konkan area. The district with
awesome beaches, It has also historical back ground i.e. salt satyagraha of 1930 has took place
here. Its matter of pride that no one believes an incident until it is published in Tarun Bharat. It’s
leading newspaper with highest circulation in the region, certified by ABC.
Players in Sindhudurg District Market

 Pudhari Marathi Daily.
 Prahar Marathi Daily.

Third Edition launched in 1984 in Goa. It is state level edition, Goa is internationally
renowned for its beaches, it is popular destination for European countries, and also it is Christian
pilgrimage sites in Asia and famous Hindu temples in north Goa. It handles 12% of tourist
arrivals in India and richest state with GDP. Tarun Bharat daily has special place in Goa people,
due to its contribution in Goa liberation movement Tarun Bharat started with only 25 copies
were sold out now its highest circulated newspaper daily in Goa, and also the have printing press
in state.
Major competitors in Goa
 Navhind Times English Daily.

 O herald English Daily.
 Gomantak Marathi Daily.
 Times of India English Daily.
Fourth and Fifth Edition launched in 1992 in Kolhapur and Sangli, it was matter of
pride to Tarun Bharat to step in southern Maharashtra. Kolhapur is one of the city with highest
per capita income after Mumbai with historical background of Indian film industry and famous
Kolhapuri market. Sangli is the largest trading center in turmeric in Asia, it is called sugar belt of
Maharashtra and high quality of grapes, international wine institute, and multi specialty hospitals
in Miraj merged twin city. Taking in consideration huge market for newspaper Tarun Bharat
launched its edition it was hard to enter because already it was covered by other players but
Tarun Bharat made unique place in the market now it is placed third in this region with tough
competition from the leaders of this region. They have their own printing press in Kolhapur.
Where printing of four editions Sangli, Kolhapur, Satara and Ratnagiri is done and distributed
from the Kolhapur office.
Major competitors in Kolhapur and Sangli

 Lokmath Marathi Daily.
 Punya Nagari Marathi Daily.

Sixth Edition launched in Satara in 1995, has this place has historical background,
many Marathi readers and famous hill station which conclude huge market and chance to
expansion as Marathi newspapers they launched its edition in this region they struggled hard
with more competition from leaders of the region with its core competence it made its mark in
the region and placed in market.
Major competitors in Satara
 Aikya Marathi Daily.

 Punya Nagari Marathi daily.
Seventh Edition launched in 1996 in Ratnagiri this last edition of Tarun Bharat to
expand it turned to Ratnagiri which famous for its golden mangoes ( Alphanso), it pilgrimage
site, Stupas old carved temples, and small beaches, Tarun Bharat reached hamlet of this region
people don’t believe till the matter comes in it, they are first choice of readers and also the
marketer, Tarun Bharat is highest circulated in this region with ABC certification.
Major competitors in Ratnagiri
 Lokmath Marathi Daily.

 Ratnagiri Times.
 Sakal Marathi Daily

Production/Printing process of newspapers
There are 3 major starting points for the process;
Paper
The paper used in newspapers is thinner than writing paper. Paper thickness is
measured in gsm (grams per square meter).Typically they use 45gsm-55gsm.A4 writing
paper is about 100gsm. These arrive from suppliers as large reels from Andhra, Gujarat, and
Maharashtra. Reel weighs up to 1450kg. One reel can produce about 29,000 pages of the
newspaper.
Paper is a thin, flat material produced by the amalgamation of plant fibers, wood
pulp from pulpwood trees, largely softwoods such as spruce. Other vegetables fiber materials
including cotton, hem, and linen are used. Recycled paper is now days the most important
raw material for most packaging and newsprint grades.
Ink
Ink is crucial. There are different qualities of inks; but usually hydrophobic ink,
which do not mix with water, is used in offset printing press; they are delivered everyday
from suppliers from Kolkata and other places.
Usually four color combination is used for color printing. The colors are black,
cyan (blue), magenta (reddish) and yellow.
Plate
In order to get the image onto the paper we need aluminum plates. These have a special
polymer coating which allows the ink to stick to certain areas. Now day’s latest technology
CTP (Computer to Plate) is used by few organization

The process starts with making the plates.
The first negatives of the newspaper page by computer are taken. These are then put in a
machine which has ultra violet light. The photo sensitive polymer on the plate absorbs the light
and images of the negatives are left on the plate. This process is now been largely super ceded by
a process called Computer to Plate (CTP).
Tarun Bharat uses this latest technology computer to plate (CTP).here the image is directly
impressed from computer onto the plate using laser.
When they are made, the plates are put on rotating cylinder alongside on the press or machine.
The route that the paper takes around the press is called the web. This decides how many pages
the paper is and where the color pages are going to be.
The plate cylinders then press the image of the page onto blanket cylinder, leaving a version of
the page’s image onto it.
When the press is ready to run, the ink is switched on and chemical reaction of ink which
contains oil and the squirting of jets of water into process result in actual newspaper page black
or colored images on white background and the cylinders on the press rotate very fast and print
the newspaper. Since oil and water do not mix, the areas where ink should adhere to the page are
black or colored, and water washes away the parts where ink is not needed. This is why this
printing process is referred to as “offset”.
The large sheet of printed newsprint move on to another large piece of machinery called folder.
There, pages are cut individually and folded in order. Then conveyer belt moves the paper and
they are arranged according to the requirement tied into bundles. The bundles are now ready to
be loaded onto vehicles for distribution.
Along with printing machine other machines like cutting, pinning, and glue binding
machines are used in the production process.

Product profile
The Company is producing only one product that is Marathi daily editions, the newspaper
contains following things
 First page consist of the headlines, news of the day.

 Before there is a header “Tarun Bharat” two Ear panel adds on both side corners.
 Below that there is line which indicates other editions, date, place from where published
and price of the paper.
 On the left side of the whole page there are certain columns with brief news.
 On the left side there is carton message by Administrative head Jadish Kunte
 On the bottom right corner of the page there is usually ads.
 On second page it consist of business news and T V programs update.
 Third page is covered with local news with few ads.
 Fourth page is full of editorials.
 Fifth page covers police crime update with some ads of obituary.
 Fifth page is continuation of news from first and third page.
 Sixth page contains small ads called classified.
 Seventh page covers events and function and also economic part with some government
ads like tender etc.
 Eight page for Taluka level news.
 Ninth page for District level news.
 Tenth page covered with international event like FIFA, IPL, and Bollywood etc.
 Eleventh page covers local sports news and events.
 Back page contains sports news and some ads.
 After this come different supplements some of them are for particular edition only.
 Sometime special supplement are given for the events like Olympics etc.
 Usually ads are on right side of the paper.

Value adds-on for readers
Weekly supplements
 Khajana (Wednesday) serves as homemaker’s guide health astrology etc.

 Champion (Saturday) especially for children.
 Aksaharyatra (Sunday) covers stories, novels it is literature supplement.
 Gharkul (Sunday) serves as caters to real estate, interiors, vastu shasrtra, furniture and all
home needs.
 Special supplement for classified ads is given on Sunday.
 SSC booklet is given on Thursday only for 10th standard Marathi medium students.
More value
Annually special supplement is given on budget known as budget bulletin in English.
Two annually magazines which is given during the time of Diwali festival, which is
awarded as the best Diwali magazine of the year 2010, magazines consists of novels stories
written by representatives and readers.
Aarti (devotional songs) booklet during the time of Ganapati festival is introduced to
readers.

ORGANISATION STRUCTURE
Organization structure is the process by which employees, facilities and tasks are related
to each other, with view to achieve specific goals. It refers to the way; work is arranged and
allocated among the members of the organization. Structural design is an important tool that used
to eliminate or minimize the impact of environmental uncertainty.
Organization design refers to managerial decisions that determine the structure and
process, mostly three types of charts are usually employed namely vertical chart, horizontal
chart, and circular chart. Tarun Bharat Daily is having vertical chart i.e. decision flows from top
to bottom.
Shown below is the top level hierarchy of Tarun Bharat Daily
Departments
These three departments are backbone of the newspaper industry, namely
 Editorial
 Advertisement

 Circulation
Editorial Department -The process of producing a daily edition begins with a meeting
of the paper’s editor’, who determine the amount of editorial copy in an issue based on
the advertising space that has already been sold. A specific number of pages is agreed
upon, and the editorial assignments are made, general first page is complied with national
international news from correspondents who send in their news electronically, editor
checks the stories sometimes rewrite them or increase or decrease the length. Additional
stories are collected from United News India, Associated Press, Press Trust of India,
Reuters and other organization that employ reporters in various cities of the globe,
reporters and representatives of the company. sort the news according to their importance
and put them into format or layout, editorial is to arrange the gathered news according to
their importance change rough information to systematic news format which would
attract readers, if any breaking news comes it is adjusted in short time, So editorial
department has more importance in newspaper industry. Many people work under this
department like typist who types all collected matter, journalist who edit the stories,
typesetter job is to correct the style, size, and width of stories, before it was done by hand
now latest technology phototypesetting is used, telegrapher transcribe the stories , who
work till mid night to bring the morning edition. Final touch will given by Editor.
Editor
Chief Sub editor

Reporter
Desk Reporter Representative Typist Journalists
Reporting department
Reporting department duty is to collect news information from various source, this
department is headed by Chief reporter. Reporters are sorted and given particular task that they

separate reporters for different purpose like crime reporter, educational reporter, political
reporter, and general reporter. They also appoint reporter in different areas like small villages
and also in different states they provide them information. They collect the news in rough format
with clips further forwarded to editorial departments, they more than 2000 reporters in company,
these have huge contact in the region they reach any where to get information this department
very much important to newspaper industry.
Editor
Chief Reporter
Desk Reporter District Reporters Local Reporter
Representatives
Circulation Department
Duty of this department starts before printing, from number of papers to be

printed; this department is headed by circulation manager under comes circulation

promotion (sales) and circulation recovery. Circulation promotion is sales promotion

reaching maximum numbers of readers, increase sales and generating sales revenue is
main aim, they appoint representatives in the villages, cities and towns who circulate the
newspaper’s, and circulation recovery is to collect or recovery the money from agents
and also unsold copies. Circulation department fix how much number of paper should
printed and how much to circulate. Circulation is mainly considered with the sale of the
newspaper, circulation of newspapers and readership are different. While calculating
circulation number of copies printed, sold, and unsold copies are taken in consideration.
After collecting or editing news it should reach the public in wide range, it is also plays
important role in generating sales revenue , Circulation department duty is to reach
maximum readers with low cost and within time.
Circulation Manager
Circulation Promotion Circulation Recovery
Advertisement/Response Department
The main source of revenue to the newspaper industry is through advertisement;

more than 65% of revenue is from advertisement. The advertising content of newspaper

can be divided into two parts, classified ads and display ads and others like obituary
tenders notice etc. Classified ads are small; text only items, display ads are obtained by
local response representatives employed by the company who actively solicit from local
business, and national response representative from outside market, these ads more visual
oriented. Advertisement department has its representatives who collect the ads from local
market. They put the ads in newspaper accordingly to customer demand but up to the
policy of the company and restrictions. has the advertising is main revenue they provide
more pages in terms more ads, display ads are charged according to size, page and color
of ad, classified ads comes under one single page, space is left out for ads while editing
the newspaper.
CMO
Local Response National Response
Manager Manager
Local Response Executives National Response Executives
Production/Printing Department
The work of this start when the negative of newspaper come from editorial department
negative image of the paper, exposure machine that is CTP (computer to plate) which exposes
negatives using ultraviolet rays leaves images of negative on plate, then plate is bended from two

side up to 1 inch so that it will fit on rotating cylinder of the press another team put the reel on to
machine and pass paper through web the route that the paper takes around the press which is set
accordingly number of pages papers contains and to be printed. Circulation as close contact with
production department usually they provide information that number of papers to be printed and
circulated. Production departments also maintain stock of raw materials. Their duty is to sort
papers according to requirements of agents and pack them to bundles and distribute them
accordingly to pilots who distribute them in particular regions. Printing press situated in
Hindalga area at new premises of the company. Other than printing machine, pinning, glue
binding, and cutting machine are used in the production
Production Manager
Prepress Printing
H. R Department
H R department duty is to supervise the work and help handle any grievances in the
company. They select and recruit skilled, unskilled employees according to the need of different
departments. After appointment they are given job description, company is following strict
policy, anybody at any designation found doing misinterpretation is has to face the H R manager

he will be charged accordingly. Company uses electronic bar coding machine for attendance they
provided ID card which is used to swap and register the attendance.
Main function of HR department is to access good working condition to employees, solve

the disputes between employees and also with employer, formulation of HR policy in the
organization, set rules and guidelines to the employees to be followed, maintain discipline in the
company, provide training to the employees, keep track record of the employees’ performance
and appreciate his work.
Company provides good working conditions and also facilitates with different facilities
like ESI, company uniform for production departments and vehicle are provided to senior staff
and they are awarded for their performance.
H R Manager
H R Executives
Administration Departments
Administration department- Main job of this department is housekeeping maintaining the
infrastructure, building of the company; they look at the properties of the company to be used
properly. They look at cleanness of the company appoint sweepers and maintain interiors of the
company, the maintain the vehicles of the company, i.e. fuel repair and the driver and security

personnel, the security of the company is in hands of the administration departments, they
appoint security guard and set strict policy for them. They also maintain office boys who move
documents between departments. They Maintain and take care of the machines of the company,
this department maintain library for company, canteen in the company is also controlled by the
department, this department is labor oriented also known as labor department.
Administration Manager
Library Canteen Security Cleaners & sweepers Vehicles & Drivers
Accounts Department
This department maintains Company accounts, Advertisement accounts and circulation

Accounts, this department is linked with billing department they keep track record of debtors and

creditors. Payment for purchases, salary is done by this department; they maintain all accounts of
the organization, prepare profit loss statement and balance sheet. This department also handles
the taxation part of the organization.
Billing department
Billing department is separately maintained by the company. This department keeps

record of bills of payment and bills receivable, they prepare bills for agent who circulate the
newspapers along the region, and they even make bills of advertisement department. They have
track record of cash inflow and outflow of the organization every purchase or sell of the
company pass through billing department.
Purchase and stores department
Duty of purchase department is maintained they purchase raw materials for the
production purpose like paper roll, ink, and aluminum plates, they collect requirements of every
department and purchase in behalf of the organization, their duty is to get information of
potential suppliers of materials and purchase quality products and competitive rates.
Market research & analysis department
Company maintains this department has the core competition in the market to face
competition and maintain position in the market they need to analyze the market and understand
the readers they have maintain this department, this department also looks at the diversification
and expansion of the company, they help to make changes and provide quality newspaper to its
readers. They find out the target customer which company has to get or grab, they set and
promotional tool to expand the sales of the company.
Hierarchy of departments in Tarun Bharat
Chairman &
Managing
Director

Executive
Director
Chief Executive
Officer
Circulation Productio HR Editori Administration Advertisemen

n al t
CMO Reporter Purchase &

s Stores
CFO
Market Sales
Billing Accounts
research
SWOT Analysis
Strength Weakness
 Leader in the region  Restricted to language

 Brand image
 Largest circulation
 Effective network
 ABC certified
Opportunity Threats
 To enter new market  Entry of new player
 Price wars
 Diversify to English edition
 Competitions
 Diversify to Magazine
 Increase in production cost
Chapter 3
Project
Analysis
And
Interpretation
Introduction
The project consists of the topic “Readers perception and satisfaction level towards
subscriber of Tarun Bharat Daily” at Belgaum.
Tarun Bharat is leading brand newspaper in Belgaum, I carried project my project in respect
to company personnel and support from internal guide.
Readers who read the paper and subscriber are who purchase paper, but the readers are
considered has the customers in news industry.

Hence Company wants to know customers (Readers) attitude & response towards newspaper
because lots of competition and to reach maximum readers. But increase in the competitions has
resulted know and understand the factors and their performance which have direct impact on
satisfaction level of the readers. Hence to maintain its position and expand its circulation requires
understanding the readers market.
Accordingly information is gathered through questionnaire and analysis is done and shown
with graph and chart.
Perception is the process by which the people select, organize and interpret information to
form a meaning full picture of the world; people can from different perception to same stimulus.
Satisfaction is a person’s feeling of pleasure or disappointment resulting from comparing a

products perceived performance (outcome) in relation to his expectations.
Basically sales are from two groups, new readers or subscriber and repeat readers, it always
given more stress on new customer than to retain the existing, thus retention is more critical than
attraction.

Project titled “Readers Perception and satisfaction level towards Tarun Bharat
Daily,Belgaum ” in belgaum region.
Need of the study
 This study is about readers’ perception on Tarun Bharat.

 This study is to know impact of Tarun Bharat on readers.
 This study is to know brand image created by Tarun Bharat.
 Finding of the study to know the satisfaction level of readers.
Scope of the study
This study undertaken for Tarun Bharat Daily aims to study and identify the potential
readers, and their expectation.
This has been done by preparing a questionnaire and structured interview which contains
put forth to the respondents which would help in analyzing the willingness level of the readers.
This study would help in identifying the reasons for selecting Tarun Bharat as newspaper
for reading. All this would help in giving suggestion to Tarun Bharat in satisfying their potential
readers and market they can tap.

Objective of the study
 To find out attributes which are considered important by customers while purchasing a
newspaper.
 To study the growth of newspapers.
 To find out the perception of customers towards Tarun Bharat newspapers.
 To find out the attributes which they like in newspaper.
 To amylase the considerable need of different segments.
 To know the inhabiting factors which affect the circulation of newspapers?

Market research
Research: qualitative and quantitative
Methodology
Questionnaire and personal interview, questionnaire consists 15 question for 50 respondents.
Primary data
Data was collected from readers in Belgaum by administrating the questionnaire.
Secondary data
Secondary data collected for website, company personnel and also help of books and
journals.
Research approach: survey method
Research instrument: Questionnaire
Type of questionnaire: structured
Types of questions: close-ended and open-ended questions.
Sample Size: 50
Sampling type: convenient random sampling
Measuring tools: SPSS software
Assumptions
It is assumed that respondents are unbiased and answer to the question is given best of
their knowledge.

Analysis and interpretation
Language Known
Factors Frequency Percentage

English 22 44%
Hindi 29 58%
Marathi 50 100%
Kannada 28 56%
Others 9 18%
Language Known
50
45
40
35
30
25
20
15
10
5
0
Interpretation
Out 50 respondents, 22 know English, 29 know Hindi, all respondent know Marathi, 28
know Kannada, 9 know other language like Urdu, Konkani, and Gujrathi

Analysis of satisfaction of customers towards price:

Cumulative
Frequency Percent Valid Percent Percent
Valid yes 21 42.0 42.0 42.0
no 29 58.0 58.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 58% people are not satisfied with price, and 42% people are not
satisfied with the price of the company.

Analysis of timely circulation newspaper

Cumulative
Valid Yes 46 92.0 92.0 92.0
No 4 8.0 8.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 92% of the people receive newspaper in time and 8% of the
respondents are not satisfied with time they receive, they get paper late because their house is
outside the city and some said there is one agent in the region which take to reach them.

Analysis of response towards credibility

Cumulative
Valid Yes 39 78.0 78.0 78.0
No 11 22.0 22.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 78% of people said news provided by Tarun Bharat is credible
and 22% of the respondents said news provided is not credible.

Analyses of matter like to read most?

Cumulative
Valid National 3 6.0 6.0 6.0
Business 1 2.0 2.0 8.0
Political 12 24.0 24.0 32.0
Entertainment 5 10.0 10.0 42.0
Sports 7 14.0 14.0 56.0
Local 15 30.0 30.0 86.0
International 3 6.0 6.0 92.0
Editorial 4 8.0 8.0 100.0
Total 50 100.0 100.0

Interpretation
Out of respondents 14% of people like to read sports news, 10% of people like to read
entertainment part of paper, 30% of the people like to read local news,24% of people like to read
political news,6% of the people like to read international news,8% of people like to read editorial
part of the paper,6% of the people like to read national news,2% of the respondents like to read
business news, no one said that like to read economic part of the paper,

Analysis towards proportion of ads and news?

Cumulative
Valid Highly satisfied 6 12.0 12.0 12.0
Satisfied 18 36.0 36.0 48.0
Neutral 13 26.0 26.0 74.0
Dissatisfied 9 18.0 18.0 92.0
Highly dissatisfied 4 8.0 8.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 36% are satisfied, 12% are highly satisfied, 8% are highly dissatisfied,
18% are dissatisfied,26% of respondents are said neutral with proportion of ads and news.

Analysis of overall satisfaction to newspaper

Cumulative
Valid Yes 43 86.0 86.0 86.0
No 7 14.0 14.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 86% respondents are overall satisfied newspaper 14% are not
satisfied with overall newspaper.

Analysis of selection Criteria of newspaper

Cumulative
Valid Language 9 18.0 18.0 18.0
Brand name 8 16.0 16.0 34.0
No of pages 2 4.0 4.0 38.0
Circulation 3 6.0 6.0 44.0
Quality of paper & design 5 10.0 10.0 54.0
Contents 7 14.0 14.0 68.0
Supplement 3 6.0 6.0 74.0
News coverage 13 26.0 26.0 100.0
Total 50 100.0 100.0

Interpretation
Out of total respondents, 18% said language, 16% said brand image, 4% said no of pages,
6% said circulation, 10% said quality of paper design, 14% said contents, 6% said supplement,
26% said news coverage criteria for selecting paper.

Analysis of rank of supplement Aksharyatra

Cumulative
Valid Excellent 12 24.0 24.0 24.0
Very good 17 34.0 34.0 58.0
Good 11 22.0 22.0 80.0
Average 7 14.0 14.0 94.0
Bad 3 6.0 6.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 24% said excellent, 34% said very good, 22% said good, 14%
said average, 6% said bad this is how they rated Aksharyatra supplement.

Analysis of readers response to classified supplement

Cumulative
Very good 14 28.0 28.0 46.0
Good 14 28.0 28.0 74.0
Average 11 22.0 22.0 96.0
Bad 2 4.0 4.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents 18% said excellent, 28% said very good, 28% said neutral,22%
said average, 4% said bad.

Analysis of readers response to Gharkul supplement

Cumulative
Very good 18 36.0 36.0 52.0
Good 17 34.0 34.0 86.0
Average 6 12.0 12.0 98.0
Bad 1 2.0 2.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents, 16% said excellent, 36% said very good, 34% said good, 12%
said average,2% said bad.

Analysis of response to Khazana supplement

Cumulative
Very good 13 26.0 26.0 52.0
Good 16 32.0 32.0 84.0
Average 6 12.0 12.0 96.0
Bad 2 4.0 4.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents, 26% said excellent, 26% said very good, 32% said good, 12%
said average, 4% said bad.

Analysis of response to Champion supplement

Cumulative
Very good 8 16.0 16.0 48.0
Good 13 26.0 26.0 74.0
Average 10 20.0 20.0 94.0
Bad 3 6.0 6.0 100.0
Total 50 100.0 100.0
Interpretation
Out of total respondents, 32% said excellent, 16% very good, 26% said good, 20% said
average, 6% said bad.

Findings
 Most of them are satisfied with overall newspaper.
 Most of them satisfied with time they receive newspaper.
 30% like to read local news, and 24% political news.
 26% of them select newspaper for coverage of news.
 56% of them are not satisfied with price of newspaper.
 Most of them like the design layout of newspaper.
 Most of them are not satisfied with paper material used.
 Most of them are satisfied with supplements.
 Company has created brand image in the region.
 Readers believe in information provided by Tarun Bharat.
 Respondents who know other language than Marathi also prefer to read Tarun Bharat.
 Tarun Bharat most preferred daily in the region.
Limitations of study
 The area into consideration was limited to study of the project

 Project required analysis of different area to study in full depth
 Collected data is represented in form of graphs and charts and no major calculations are
carried out
 Sample size 5O is small compare to readers of the newspaper of company.

Suggestions through report
 Improve the quality of paper material used.

 Reduce the price to grab the market covered by close competitor.
 Company has created its own market they can launch in new market
 Stress more on local and political news.
Suggestions by respondents
 Add basic science and moral stories in Champion supplement.

 Provide weekly information on education and Carrier
 Provide information on different topics daily like tourism, science and technology,
education, corporate, personnel etc.

Conclusion
Company has created brand image in the region, they have to put more stress giving local and
political news, they should the make change in the material paper used in the paper, and also
reduce the price to grab more readers; they can even enter in new market.
Company is well settled and managed the have their maintained strict policy and the effective
editorial team and efficient information system, hence Tarun Bharat is well and good settled
organization in the industry has well has in the region they publish.

Bibliography
 www.tarunbharat.com
 www.google.com
 www.newspaper-printing-presses.com
 Company Manual

Annexure

Questionnaire
I, Mr. Shrinath Vetal student of Bhartesh Education Trust’s Global Business School, Belgaum,
Pursuing MBA degree and have undertaken a project on Readers Perception & Satisfaction
level of Newspaper Subscriber of Tarun Bharat Daily in Belgaum, so I kindly request you to
fill the following questionnaire and provide your sincere views. It is use for academic purpose
only.
Name :
Address :
Occupation :
Language Known : English Hindi
Marathi Kannada other
1. Are you satisfied with current price of Tarun Bharat?

Yes No
2. Are you satisfied with the time you receive the newspaper?
Yes No
3. If NO, What time do you prefer?
4. Does information provided by Tarun Bharat is credible?

Yes No
5. Which matters (news) do you like to read most?

National Business Economic
Political Entertainment Sports
Local International Editorial
6. Are you satisfied with proportion of ads and news in Tarun Bharat?
Highly satisfied satisfied neutral
Dissatisfied Highly dissatisfied

7. Are you satisfied with overall Tarun Bharat?

Yes No
8. If NO, which one would you shift? Specify reason.
9. Tick the Criteria for selecting Tarun Bharat?
Price Language Brand name
No of Pages Circulation Quality of paper & design
Contents Supplement News coverage
10. Rate the following supplement of Tarun Bharat?
Factors Excellent Very Good Good Average Bad

Aksharyatra
Classified
Gharkul
Khazana
Champion
11. Any Suggestions’
Date Signature

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Tarun Bharat Daily Private Ltd, Belgaum.

Bharatesh Education Trust’s Global Business School, Belgaum.

Bharatesh Education Trust’s Global Business School, Belgaum.

Newspapers generally consists of predetermined combination of information news and

Bharatesh Education Trust’s Global Business School, Belgaum.

Worlds Newspaper Industry

According to the report of World Association of Newspaper, Nearly 515 million

Bharatesh Education Trust’s Global Business School, Belgaum.

Indian Newspaper Industry

Bharatesh Education Trust’s Global Business School, Belgaum.

The media in India represents a confluence of paradoxes: tradition and modernity;

Leading Newspaper in India

Bharatesh Education Trust’s Global Business School, Belgaum.

Bharatesh Education Trust’s Global Business School, Belgaum.

Name of company - Tarun Bharat Daily private limited

Year of set up - 1919

Founder - Late Shri Baburao Thakur

Chairman & Managing Director - Shri Kiran Thakur

Executive Director - Prasad Thakur

CEO - Deepak Prabhu

Type of company - Private Limited

Business Activity - Newspaper print Industry

Registration number - 3735/35

Head office - Narvekar Galli Belgaum

Publication place - 3542, Narvekar Galli Belgaum

Website - http// www.tarunbharat.com

History of Tarun Bharat

Bharatesh Education Trust’s Global Business School, Belgaum.

Bharatesh Education Trust’s Global Business School, Belgaum.

Some of popular supplements to reach specific group of readers, supplements like

Bharatesh Education Trust’s Global Business School, Belgaum.

Different Editions of Tarun Bharat Daily

Bharatesh Education Trust’s Global Business School, Belgaum.

Preface of seven Editions

Players in Belgaum District Market

 Vijay Karnataka Kannada Daily.

Players in Sindhudurg District Market

 Sakal Marathi Daily.

Bharatesh Education Trust’s Global Business School, Belgaum.

Major competitors in Goa

 Navhind Times English Daily.

Major competitors in Kolhapur and Sangli

 Pudhari Marathi Daily.

Bharatesh Education Trust’s Global Business School, Belgaum.

Major competitors in Satara

 Aikya Marathi Daily.

Major competitors in Ratnagiri

 Lokmath Marathi Daily.

Bharatesh Education Trust’s Global Business School, Belgaum.

Production/Printing process of newspapers

There are 3 major starting points for the process;

Bharatesh Education Trust’s Global Business School, Belgaum.

The process starts with making the plates.

Bharatesh Education Trust’s Global Business School, Belgaum.

 First page consist of the headlines, news of the day.

Bharatesh Education Trust’s Global Business School, Belgaum.

Value adds-on for readers

 Khajana (Wednesday) serves as homemaker’s guide health astrology etc.

Annually special supplement is given on budget known as budget bulletin in English.

Bharatesh Education Trust’s Global Business School, Belgaum.

Shown below is the top level hierarchy of Tarun Bharat Daily

These three departments are backbone of the newspaper industry, namely

Bharatesh Education Trust’s Global Business School, Belgaum.