Module Code SHI4030

Module Title Tourism, Planning & Development

School involved in delivery Applied Sciences
Name of Course BA (Hons) in Hotel Management
Module Leader Swarup Sinha
Location Institute of Hotel Management, Aurangabad (INDIA).
Module Type Tourism Core
Credit Rating 20 Credits
Module Level Honours
Learning Methods Lecture / Seminar: 48
Directed Learning 152
Pre- requisites None
Recommended Prior Study None
Co-requisites None
Professional Body Requirements None
Module Grading Graded
Barred Combination None
Module Synopsis
This module involves the identification and analysis of rapid advances of Tourism in recent
years. It seeks to provide an international outlook and assessment of issues relating to the
development and growth of tourism worldwide. Approaches to the management of tourism flows
will be analyzed and an analysis of sustainable tourism initiatives undertaken. Various
approaches to the management of tourism will be analyzed and the role of the government will
be discussed with reference to the tourism policy of India. Formal assessment will comprise an
individual essay and final examination.
Outline Syllabus:
Students will become familiar with the various segments of the tourism industry, its scope, size,
seasonality and tourism demand. Students will learn about the impacts of tourism with respect
to social, cultural and environment and will become familiar with the sustainable tourism
initiatives undertaken by various organizations. The understanding of the tourism industry will
encourage students to explore the facets of the business in greater depth. Students will be
introduced to the models of tourism development and the role of government and tourism
organization with reference to tourism plans.

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Learning Outcome:
Knowledge
On successful completion of this module, students will be able to:
1. Understand the concepts and principles related to
sustainability in tourism and their application.
2. Understand and appreciate the multidisciplinary nature
of the study of tourism.
3. Understand the positive and negative impacts of
tourism and the basic principles of carrying capacity.
4. Compare and contrast the structure, frameworks,
emerging trends, issues and concerns in tourism.

Ability
On successful completion of this module student will be able to:
5. Appraise the different definitions of tourism.
6. Identify the main sources of tourist statistics and assess the reliability of data sources for
tourism.
7. Describe the positive and negative impacts of tourism and identify the ways in which the
negative impacts may be minimized by effective tourism planning.
8. Identify the challenges and problems that confront the development of the sector.

Assessment Strategy
3000 words essay
Three hour written examination

Assessment Weightings
Essay (30%) covering Learning outcome 1, 3, 7.
Examination (70%) covering Learning outcome 2, 4, 5, 6, 8.

Learning Strategy
Lectures will develop theoretical and conceptual material. Seminars will be used to allow
students to develop the material and consider case studies related to various organizations
within the travel and tourism sector.

Suggested Further Reading:

• COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson
Education, New Delhi.
• COOPER, C., FLETCHER, J., et. al. (2005) Tourism: Principles and Practice, UK, Prentice
Hall.
• GOELDNER, C., & RITCHIE, J., (2006) “Tourism: Principles, Practices,
Philosophies”, John Wiley & Sons, New Jersey.
• KEAY, JOHN. (2004) History of India, Haper Collins Publishers.
• MORISSON, A., RIMMINGTON, M., et.al (2005): Entrepreneurship in the Hospitality,
Tourism and Leisure Industries, Elsevier Butterworth-Heinemann.
• VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed.,
Pearson Education, U.K.

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 • WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”,
Pearson Education, U.K.

Journals

These are available on Ebsco and Emerald and can be accessed via the university’s Metalib
site.

Newspapers and Magazines

The Times of India

The Economic Times
Business Traveller Asia-Pacific
Taste & Travel
Outlook Traveller
Travel +Leisure
Express Travel World
Tourism India

Website

www.unwto.org
www.wttc.org
www.tourisminindia.com
www.incredibleindia.org.
www.pata.org

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 SCHEME BY WEEK

WEEK NO. TOPIC Indicative Reading

BURKART, A.J. and
MEDLIK, S. (1989),
Tourism “Tourism: Past Present and
1.
• The Philosophical Context Future”, Great Britain,
Heinemann Professional
Publishing.
BURKART, A.J. and
MEDLIK, S. (1989),
Tourism “Tourism: Past Present and
2.
• Historical Perspective Future”, Great Britain,
Heinemann Professional
Publishing.
Introduction to Tourism Planning & Development. COOPER, C., FLETCHER, J.,
• Strategic considerations and emergent factors. et. al. (2005) Tourism:
3. Principles and Practice, UK,
• Evaluation and appraisal of issues pertaining to Prentice Hall.
Tourism Management.
COOPER, C., FLETCHER, J.,
Tourism et. al. (2005) Tourism:
4.
• Consumer Behaviour Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism et. al. (2005) Tourism:
5.
• Consumer Behaviour Principles and Practice, UK,
Prentice Hall.
• MORISSON, A.,
RIMMINGTON, M., et.al

Tourism Entrepreneurship (2005): Entrepreneurship in

6. • Significance of Feasibility Reports. the Hospitality, Tourism
• Tourism Master Plan
and Leisure Industries,
Elsevier Butterworth-
Heinemann.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
7.
• Environmental Impact Principles and Practice, UK,
Prentice Hall.

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 COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
8.
• Environmental Impact Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
9.
• Environmental Impact Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
10.
• Role of Tourism in the development of the economy. Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
11.
• Role of Tourism in the development of the economy. Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
12.
• Responsible Tourism. Principles and Practice, UK,
Prentice Hall.
13. Revision
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
14.
• Socio Cultural Impact Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
15.
• Socio Cultural Impact Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
16.
• Sustainable Tourism Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
17.
• Attractions Principles and Practice, UK,
Prentice Hall.
COOPER, C., FLETCHER, J.,
Tourism Destination et. al. (2005) Tourism:
18.
• Accommodation Principles and Practice, UK,
Prentice Hall.

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19. Revision
BHATIA,A.K.,International
Indian Tourism
20. Tourism Management, Sterling
• An Overview
Publishers Private Limited
BHATIA,A.K.,International
Indian Tourism
21. Tourism Management, Sterling
• An Overview
Publishers Private Limited
Development in Tourism YEOMAN, I., (2008)
22. Tomorrow’s Tourist:
• Future of Tourism
Scenarios & Trends, Elsevier
YEOMAN, I., (2008)
Development in Tourism
23. Tomorrow’s Tourist:
• Future of Tourism
Scenarios & Trends, Elsevier
24.  Revision

Assessment Strategy:

NO. Issue date Return Date Weightage Comment

1 30% Essay
2 Final Examination 70%

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Suggested Further Reading:
• BANIFACE, BRAIN G. (1988), “The Geography Of Travel & Tourism”, Heinemann
Professional Pub
• BHATIA,A.K., “International Tourism”, Management, Sterling Publishers Private
Limited

•BURKART, A.J. and MEDLIK, S. (1989), “Tourism: Past Present and Future”, Great

Britain, Heinemann Professional Publishing.

• COOK, ROY A.; LAURA, J., et.al, (2007), “Tourism: The Business of Travel”, Pearson
Education, New Delhi.

• COOPER, C., FLETCHER, J., et. al. (2005), “Tourism: Principles and Practice”, UK,

Prentice Hall.

• DRUCKER, P. (1985), “Innovation and Entrepreneurship, Practice and Principles”,

Harper & Row.
• GOELDNER, C., & RITCHIE, J., (2006), “Tourism: Principles Practices,
Philosophies”,
John Wiley & Sons, New Jersey.
• HERREMANA, I., (ed), (2006), “Cases in Sustainable Tourism: An Experiential
Approach to Making Decisions”, The Haworth Hospitality Press, New York.
• KEAY, JOHN. (2004), “History of India”, Haper Collins Publishers.
• MORISSON, A., RIMMINGTON, M., et.al (2005), “Entrepreneurship in the
Hospitality,
Tourism and Leisure Industries”, Elsevier Butterworth-Heinemann.
• VEAL, A.J., (ed.), (2006), “Research Methods for Leisure and Tourism”, 3rd ed.,
Pearson
Education, U.K.
• WALKER, J. R., (2007),”Introduction to Hospitality Management”, Prentice Hall, USA.
• WALL, G., MATHIESON, A., (2006), “Tourism: Change, Impacts and Opportunities”,
Pearson Education, U.K.
• YEOMAN, I., (2008), “Tomorrow’s Tourist: Scenarios & Trends”, Elsevier.

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 TOURISM PLANNING & DEVELOPMENT
Year III (2010-2011)
ASSIGNMENT

Year Three
Module/Unit Tourism Planning & Development
Faculty Swarup Sinha
Issue Date 30th August Return Date 28th February Weightage 30%
2010 2011
Instructions to the students:
1. This is an individual effort.
2. All assignments must be typed and submitted through Blackboard.
3. Use illustration / models wherever applicable.
4. The assignment must be between 3000 words.
5. You will submit a document at the end of the project.

This is an essay-based assignment

The environment, whether it is natural or artificial, is the most fundamental ingredient of the
tourism product. However, as soon as tourism activity takes place, the environment is inevitably
changed or modified either to facilitate tourism or through the tourism production process.”
(Cooper et. al, 2005)

Discuss:

The essay should contain an analysis of the environmental impacts which tourism may have at
the destination as well as an assessment of the claim being made. You have to give specific
examples to support your views.

ASSESSMENT CRITERIA
1. Approach 15%
2. Content (Analysis) 50%
3. Critique 15%
4. Conclusion/Bibliography 20%

IMPORTANT: Late submission will attract penalty.

Please keep a copy of your submitted work.

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 ASSIGNMENT EVALUATION AND FEEDBACK – DEGREE

Student’s Name/ Pathway: 4 Year BA (Hons) in Hotel

Year: Three
Number Management

Module: Tourism Planning & Development

Module Code: SHI4030 Date: On Time:

Mitigation
Assessor: Swarup Sinha Late: Received:

Grade

Content
Excellent Good Satisfactory Poor/Weak Unsatisfactory
Knowledge of the subject
Understanding of underlying
principles
Relevant application
Evaluation/critical analysis
Use of relevant source
material

Structure and Presentation Excellent Good Satisfactory Poor/Weak Unsatisfactory

Source material
acknowledged
Produced in correct format
Logical flow/style
Spelling, punctuation and
grammar

Learning Outcomes Achieved Not Achieved

Ability to produce a well structured and well written essay.
Ability to reference effectively
An understanding of the importance of the consideration of the environmental impacts of
tourism in tourism planning and development

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