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Introduction: owning culture

Deema Kaneff and Alexander D. King

Abstract: ‘Culture’ has become a powerful political symbol and economic re-
source in the information age, where the development of the service econ-
omy (including tourism) provides new opportunities to marginal groups
and new challenges to dominant ones. In this introduction the authors ex-
plore a number of themes that are developed further in the following arti-
cles: the way in which ‘culture’ is produced, possessed and often trans-
formed into a commodity for the market; the role of such reified culture in
relations of power and inequality; the ownership of culture as a tool of iden-
tity and nation building. While to date such an interest has been largely lim-
ited to indigenous populations, here the discussion is taken a step further by
focusing on the relevancy of owning culture in the Eurasian context. This al-
lows us to expand our understanding of cultural property: as a tool available
to any group seeking confirmation of an identity perceived to be under
threat or as an instrument in the negotiation of a group’s position vis-à-vis
wider power structures.

Keywords: culture, Eurasia, globalization, identity politics, ownership, power


relations, property

“Prince Offends Aboriginal Artists” is the more forthright. She was quoted as saying,
title of one of the articles on the BBC world “What he [the prince] has to realize is that
news web site (August 19, 2003). Pictured when he does that he’s ripping off another
standing in front of two large paintings, family. His grandmother is the head of his
Prince Harry is said to have produced the church, he should show respect for other
artwork, which was “inspired by Aboriginal people’s religions.” The article goes on to say
culture”, for his school A-levels. Comment- that Prince Harry’s artworks have been val-
ing on the painting, a representative of an ued at £15,000 each (see BBC 2003).
Aboriginal corporation, a group described as The central concept of culture has come
“protecting against the exploitation of Abo- under renewed scrutiny in recent years (e.g.
riginal culture” said that “Prince Harry’s use Ortner 1999, Sahlins 1999, Wagner 2001, Fox
of lizards in his artwork was akin to stealing and King 2002). Further, it has gained saliency
their [Aboriginal] culture”. He explained outside the discipline amongst other scholars
that “this kind of exploitation offends our as well as with lawyers, national govern-
people”. A leading Aboriginal artist was ments, international agencies and indigenous

Focaal – European Journal of Anthropology 44 (2004): 3–19


4 | Deema Kaneff and Alexander King

activists. In this special section we focus on which ‘culture’ takes on a new significance.
one particular usage of ‘culture’: claims con- The demand of capitalist economies to keep
cerning the ownership of culture as a new consuming requires a never ending supply
focus for political struggles involving groups of commodities needing to be produced and
marginalized from power structures or un- entered into the market place for consump-
der pressure of perceived threat. As a start- tion (see Errington 1998, Penny 2002). The
ing point, we can understand cultural prop- resulting inequalities and exploitative rela-
erty as knowledge, practices and objects tions of this process in a post-colonial world
that are claimed by, or associated with, par- have increasingly come to the attention of
ticular groups and over which group mem- various groups: ‘culture’ is an explicit and
bers assert ownership.1 These (perceived) reflective part of political discourse and
inalienable possessions may be ritual prac- practice which structures engagement in
tices or specific economic activities, particu- state and NGO projects in an increasingly
lar forms of knowledge or buildings and globalized world. The UN and its subordi-
lands. But in all these instances, culture be- nate bodies are also involved in problems
comes a concept which is used by local ac- relating to cultural property. UNESCO, hav-
tors in a reflective and deliberate way as a ing set up protective mechanisms for tangi-
means of engaging with wider state or non- ble property some years ago, held a confer-
government institutions. ence in October 2003, at which was adopted
Many of the themes that we discuss are an ‘International Convention for the Safe-
encapsulated in the above summary of the guarding of the Intangible Cultural Heritage’
BBC news report: the idea that objects associ- (UNESCO 2003). The convention provides
ated with collective identities can be owned for the drawing up of national inventories of
by a group of people yet are vulnerable to ap- cultural property to be protected and the es-
propriation by others; the role of objectified tablishment of an Intergovernmental Com-
culture in power relations between different mittee for the Safeguarding of the Intangi-
groups; and the fact that such objects of rei- ble Cultural Heritage. A UNESCO press
fied culture can be valuable commodities. As release states that “the safeguarding of in-
with the BBC example, many of the anthro- tangible cultural heritage is of general in-
pological discussions to date concerning terest to humanity”, while an Algerian
ownership claims of culture relate to indige- judge responsible for chairing the intergov-
nous groups’ attempts at political mobiliza- ernmental experts’ meetings which drafted
tion and identity issues. We take the discus- the convention was quoted as saying: “De-
sion a step further by exploring the relevancy spite all its complexity, this concept of in-
of culture as a form of property in the Euro- tangible cultural heritage has affirmed and
pean setting. Through case studies spanning finally imposed itself on all of us as a key
the Continent, we suggest that the ownership concept in understanding the cultural iden-
of culture has relevancy in a variety of con- tity of peoples (…)” (UNESCO 2003). These
texts. It is not only indigenous, but a wide discourses about cultural heritage show
range of marginalized groups or those per- how various people have taken the anthro-
ceived as under threat, who are staking pological concept of culture as a focal point
claims to their ‘culture’. for creating new categories of value: cul-
Cultural property is gaining new rele- tural properties.
vancy. Practices and objects previously not Questions relating to the ownership of
subject to identity claims and commodifica- culture are also becoming increasingly im-
tion are now being reified and owned in a portant within the anthropological disci-
way quite different from pre-colonial periods, pline, requiring that we review our analyti-
or even from times of industrialization and cal and theoretical position vis-à-vis the term
modernization. Globalization, tourism and ‘culture’, which is, after all, a central concept
various nationalisms are creating a context in for the discipline. These are issues that we
Introduction: owning culture | 5

cannot possibly treat exhaustively in this because it implies simplistic understandings


special section, but the following articles will of culture while it takes on the old category
suggest further areas for investigation. of economy. The ‘economy’ is fundamental
Most of the articles in this collection were to Western (and sometimes even anthropo-
originally presented at a workshop on culture logical) ways of thinking about societies –
as a form of property held at the Max Planck see Malinowski’s (1922) early questioning
Institute for Social Anthropology in Halle, of the explanatory power of economic ap-
Germany.2 They focus on the ways in which proaches and Schneider’s (1984) attack on
culture is possessed, produced, often made conceptions of societies divided into do-
into a commodity for the market and in- mains of kinship, economy, politics and re-
volved in relations of inequality. Cultural ligion. While anthropologists are often aware
property is frequently viewed as a tool of that economic relations are not a domain of
identity and nation building. It binds local, social life separate from or defining all oth-
state and NGO interests – all of which have a ers, the issue of cultural property provides
stake in the production and sale of ‘culture’ – a timely and forceful reminder that placing
in new and complex ways. Who controls or neat boundaries around such conceptual or
has access to ‘culture’ and how this is accom- practical relations is impossible in reality;
plished are questions that point to the political something of which lawyers and others in-
nature of this process. Often, too, it is a process volved in the legislation process are also be-
under contestation. Relations of power, nego- coming increasingly aware (Coombe 1998).
tiations over ownership or control of such Cultural property has been used chiefly in
property and legal concerns are never far the context of museum studies, specifically
from the surface in discussions concerning with regard to two problems: artworks
the ownership of culture. The next article, by stolen during the Second World War and
Eriksen, underlines the general anthropolog- indigenous peoples demanding repatria-
ical issues through an ethnography of Nor- tion of objects and human remains taken
wegian folk costumes. Following is von during colonial museum expeditions. Here
Lewinski’s work, which provides an interna- we suggest that issues concerning owner-
tional legal overview of the subject. Together ship claims to ‘culture’ have much broader
these two studies frame the set of issues sub- currency. Below we discuss the implica-
sequently analyzed by Alexander, Aplenc tions of the term ‘cultural property’ and as-
and Filippucci in their contributions. While sess its strengths and weaknesses with an
von Lewinski’s essay provides a discussion eye to a fruitful direction for anthropologi-
of cultural property from the legal perspec- cal research.
tive, the other articles are anthropological Cultural property entails notions of cul-
studies that focus on dress/costumes, build- tural capital (Bourdieu 1977, 1986) and cul-
ings and even cheeses, covering a wide area tural commodities (e.g. Appadurai 1986), as
from Norway, Kazakhstan, to the former well as the problematic distinction of sacred
Czechoslovakia and France. Below we at- and profane. Cultural commodities are often
tempt to draw out some of the more impor- sacred; their value and identity inheres in
tant points made in these articles and point to their collective origins: ritual knowledge,
some important themes that deserve further totemic artwork, shrines. Thus, art and other
research in the future. kinds of intellectual property as commonly
understood in the West are profane, the cre-
ation of an individual author (von Lewinski
Framing the problem in terms of this volume). The sacredness of cultural
property issues property is most salient when it is used as
political capital, whether a folk costume
The term ‘cultural property’ presents an in- (Eriksen), a saint’s shrine (Alexander) or cas-
teresting set of problems for anthropologists tle (Aplenc), or a kind of cheese (Filippucci).
6 | Deema Kaneff and Alexander King

Cultural property is certainly not a new have seen a shift in designation from being a
phenomenon. A charitable reading of Mali- scientific artifact to object d’art to cultural
nowski (1922) and Mauss (1990) sees that kula property liable to repatriation to the descen-
shells, spells, potlatch names and other gifts dants of those from whom they were origi-
are forms of property with special attributes, nally taken. The American Indian reserva-
whether that specialness is cultural or hau – tion can be seen as a post-colony insofar as
to use the Polynesian term for the ‘soul’ of an Native Americans have been successful in
object (Mauss 1990: 11). Lowie’s discussion of their repatriation campaign with the passage
‘incorporeal property’ highlights the fact that of the Native American Graves Protection
the trade in names, dances and heirloom and Repatriation Act in 1990. Political battles
pieces is not any more recent than the ex- in the last decade focused on the implemen-
change of skins, meat and stone axes (Lowie tation of the law and working out the details
1940: 152–3, 281; 1948: 131). The nature of ex- in the United States; whereas in Britain the
change relationships, however, has changed topic of repatriation of museum collections
in the course of the twentieth century as cul- to groups in Canada, New Zealand, Papua
tural properties now move not only within a New Guinea and Africa is only now gaining
system, but also across continents in the political currency.5
world capitalist system (Harrison 2000). Since The model of culture implicit in the term
the Second World War, if not before, a grow- ‘cultural property’ is, of course, a nationalistic
ing consumerism has been linked to national- reification already deconstructed by anthro-
ism and ‘culture’. Companies make sales and pologists (Handler 1988, McDonald 1990).
profits by drawing on patriotic sentiment. Property – itself a widely contested term
Think, for example, of national airline carri- with a multitude of meanings (Humphrey
ers which, much like a national flag, use na- and Verdery 2004) – is ‘cultural’ insofar as it
tionalisms as a selling point. The exclusive is identified with a particular group; a spe-
monopoly of the word ‘champagne’ by a par- cific ethnicity, imagined as internally homo-
ticular region in France is another well- geneous and definable in terms of a bounded
known example; everyone else has to be sat- locale; specific traits (especially language, re-
isfied with producing sparkling wine!3 Re- ligion and material culture); and a unique
cent growing attention to cultural property in history. It is often considered to be part of an
legal scholarship (Coombe 1998, von Lewin- ancient heritage, or at least part of a tradition
ski this volume), sociology and anthropology originating before the present generation of
parallels the expanding role of the service elders. This model of culture is, of course, a
economy and intellectual production in late straw man, and one is hard-pressed to find
capitalism. In the twenty-first century, the anthropologists deploying culture in such a
richest man (and he continues to be a man) naive fashion (Brightman 1995), although ex-
does not trade in stuff as in the past, but in in- ceptions could be noted. While nationalist
formation and ideas. Bill Gates has never identities make for poor anthropological
made anything, but Microsoft trades in ideas analysis, they do make for effective politics
that seem increasingly indispensable in con- (Handler 1994, Harrison 2000, King 2004).
temporary society.4 This idea, foregrounded in the term ‘cultural
A second trend more directly connected to property’, is addressed in the following sec-
the sociopolitical issues surrounding cultural tion. The cultural symbols derived from the
property as an anthropological concept is the mausoleum of Aisha Bibi are so powerful, as
growth in claims by indigenous groups to described by Alexander, that the Kazakh
museum artifacts and artistic styles. These are state seems almost desperate in its claims to
the things first referred to as ‘cultural proper- be the inheritor of this crumbling patrimony.
ties’ as early as the 1970s. Human remains, The same appears true for the case of Valtice-
grave goods and sundry items collected (ap- Lednice castles in the former Czechoslova-
propriated) during the age of colonialism kia, which were restored to their previous
Introduction: owning culture | 7

glory by the socialist government (Aplenc). a homogenization of the world’s ethnic diver-
Whether buildings, folk costumes (Eriksen) sity only increase the value of cultural prop-
or cheese (Filippucci), cultural property is an erty both as symbolic resources in identity
excellent example of the power Turner de- politics and as commodities. As the stakes in-
scribed for ritual symbols (1967: 19–58). Ex- crease, there will be more calls for interna-
amples of important cultural property are tional codifications of the terms of exchange
semiotically complex, being both referential such as those suggested by von Lewinski’s
and condensing symbols in cognitively dra- analysis and underlying the UNESCO decla-
matic and emotionally powerful ways (Sapir ration in October 2003. Filippucci’s discussion
1949). Why else would a prime minister of the Argonne, however, reveals a certain
want to be attired in the manner of an imag- ambivalence that local people have in being
ined peasant (Eriksen this volume)? Under- classed as local: it often includes being classed
standing this power of symbols makes it as backward or primitive. Argonnaise hotel
clear why areas without clear examples of owners are thus insulted every time Parisians
cultural property, such as Argonne (lacking ask them if they know what a credit card ma-
even a cheese) lack a visible identity when chine is; Norwegian folk costumes are less
such important questions as infrastructural authentic when made in Chinese factories,
investment are decided. and other sorts of artists and performers the
As tourism continues to be a strong growth world over are decried as inauthentic when
industry, the ‘experience of authentic cul- they take advantage of new tools, from
tures’ is offered increasingly for sale. The music synthesizers to chainsaws, in the pro-
value of cultural commodities is often based duction of performances or items classed as
on the ethnic identity of the creator, or at least cultural property (cf. Morphy 1995).
the ethnicity with which that art form is asso-
ciated. The development of world tourism as
an industry has reached a scale that Marx The commodification of culture
never contemplated, and it leaves his percep-
tive analysis of capitalism askew. Further, Culture is for sale and it means big business.
those people with dominant social relations Walk into any museum, gallery, or souvenir
to the means of production of cultural prop- shop at an airport or city in Australia and you
erties (art, dance, ethnic souvenirs, unique can stock up on T-shirts with Aboriginal artis-
rituals, etc.) are usually caught in positions of tic designs, calendars picturing the unique
subordination and poverty: Navaho elders, landscape, soft cuddly koalas or kangaroos or
Australian Aboriginal painters and Argon- essential oils extracted from eucalyptus trees
naise farmers are just as socio-economically or other native plants. All these articles and
vulnerable today as Manchester factory work- many more have global significance and mar-
ers were in the nineteenth century. As Erik- ketable value as ‘Australian culture’: recog-
sen’s article and the BBC (2003) story with nizable as typically ‘Australian’ and holding
which we opened this introduction attest, significance as objects that cannot meaning-
the control of production of cultural prop- fully be appropriated by foreign groups. Soft
erty is based on a tenuous symbolic capital, koala toys are not sold in Frankfurt am Main
which is more vulnerable to appropriation airport precisely because the objects are the
(piracy) than the material capital Marx ana- property of a particular ‘culture’. The devel-
lyzes in Capital. The cultural capital behind opment of such cultural properties are evi-
cultural commodities is rooted in local iden- dent throughout the world. In Europe newly
tities in the context of an increasingly glob- independent Ukraine is establishing its cul-
alized marketplace. tural market: witness the tourist craft markets
The increase in globalism is twinned with in Odessa where hand embroidered items, in
an increase in localism (Hall 1997, Miller 1995, the typical Ukrainian cross-stitch style, and
Sahlins 1999). Perceptions of globalization as wooden handicrafts (predominantly Russian
8 | Deema Kaneff and Alexander King

dolls!) are sold to Western tourists who are Becker (1998) for US context, Handler (1988)
discovering the country. And on the African for Quebec, Harrison (1992, 1999, 2000) for
continent, Egyptian street traders in Cairo Melanesia and Kaneff (2004) for Bulgaria. Ob-
join more established retailers at the national jectification involves the divorcing of objects,
museum in selling revered scarab necklaces, beliefs or practices from their original con-
pencil holders in the shape of mummy cases texts. This occurs through a number of proc-
and pyramid paperweights. Such objects are esses, such as recording and cataloguing
familiar not only to anthropologists, but also which serve to abstract particular activities or
to tourists and other travelers engaged in tra- objects from their original environment. It en-
versing the world. Clearly, there is a profit to ables culture to be scrutinized, identified and
be made from culture, which is bought, sold, consumed (Handler 1988). Similarly, ‘appro-
exchanged, collected and possessed in a sim- priation’ as discussed by Schneider (2003) in-
ilar way to other items and services (Eriksen volves social actors making use of antecedent
this volume; Jackson 1995: 16). forms alienated from their previous contexts
In this section we look more closely at the and making them their own. In noting the
ways in which everyday activities and ob- importance of such ‘appropriation’ processes
jects are transformed into cultural property. we must further inquire as to what distin-
Eriksen (this volume) makes the pertinent guishes such acts which lead to the develop-
point that the relationship between lived cul- ment of cultural property from the many
ture and commercialized culture requires ex- other acts of decontextualization on which all
ploration. Although not all reified elements artistic creativity is based. For all creative ac-
of culture are commodities, a precondition of tivity is not cultural property. In part at least,
commodified culture is its objectification. the answer lies in the involvement of state
The commodification of culture is a compli- agents in the process of creating cultural prop-
cated process that also necessitates its eleva- erty (see following paragraph). Both academic
tion as both ‘authentic’ and a ‘resource’, be- research and legal attempts to ‘protect’ own-
fore entering the market as a commodity. ership rights in law are a means of reification
The objectification of culture and the ex- or decontextualization. The process necessi-
change of cultural property are not new phe- tates the placement of such cultural practices
nomena. Harrison (1992) has convincingly and objects in a new, state-determined, con-
argued for the importance of rituals and be- text, that is, they are represented, be it in mu-
liefs as part of gift exchange transactions in seums, stages, festivals and fairs or shops. In
Melanesia both in pre- and post-colonial pe- so doing they adopt new meanings, often in
riods.6 Further, he reminds us that “cultural the service of national identity goals (cf. Clif-
self-consciousness of some sort is probably ford 2004).
universal:… people nowhere simply ‘live’ This process, at least in nation states, in-
their cultural practices but always reflect volves journalists, social scientists (from an-
upon, evaluate, discuss, modify and dispute thropologists to linguists and demographers)
them” (Harrison 2000: 663). However, the and/or state agents. The participation of a
political and economic importance of cul- wide variety of professionals in the creation
tural/ethnic self-consciousness, especially of cultural property implicates the involve-
with respect to marginalized groups, has in- ment of a wider political and ideological
creased greatly in the second half of the framework that is also a significant factor in
twentieth century and often assumes en- shaping the objectification process. Filip-
gagement with the state or outside bodies. pucci’s French study makes clear the inti-
Numerous anthropologists have provided mate connection between collective identity,
descriptions of what is involved in the reifi- cultural heritage and state involvement, high-
cation of culture, and despite the vastly dif- lighting the various levels of bureaucracy ac-
ferent locations, the processes identified tively involved in this process. She argues
seem surprisingly similar – see, for example, that in collapsing and simplifying temporal
Introduction: owning culture | 9

and spatial characteristics (through a process to profit from those dances themselves (King
of selection) the state is able to push forward 2004). Indeed, the most rivalrous possessions
its modernization project. Anthropologists involved in the NW Coast ‘potlatch’ were the
studying the United States have identified least tangible – names and titles, prestige (see
how non-state organizations, such as folklore Codere 1950; Dauenhauer and Dauenhauer
societies and ‘the market’ also play a role in 1987: 24–9). Harrison’s (1992) observation
this process (Becker 1998, Handler and Gable that in discussing intangible forms of prop-
1997). This situation has many similarities to erty the distinction between ‘person’ and
that which occurred in socialist states where, ‘object’ becomes vague and unclear, supports
however, there was a centralized control of this latter view.
the entire process of developing collective The reification of culture also involves its
identity through the production of culture: ‘scarcification’. That is, as a selection that
from its objectification – its initial selection gives prominence to particular aspects of cul-
and recording – to its dissemination through ture above others, and to which some indi-
publications and festivals (Kaneff 2004). The viduals or groups are given privileged right
preservation of Czechoslovak castles during or access, culture becomes objectified as a
the socialist period by state employees reliant scarce resource. It is the relations of owner-
on a tradition of non-socialist heritage meth- ship over the resource which are usually at
ods, attests to the parallel ways in which the center of contestation, rather than the
some aspects of modernization were evolv- symbol itself, whose importance or promi-
ing on both sides of the ideological wall. Post- nence usually remains uncontested (Harrison
socialist cases are particularly valuable: at a 1992). A noteworthy example is that of the
time of political-economic reform and the rise Roman-period building situated in the center
of new nations, disputes over ownership of of Thessaloniki, called the Rotonda (Stewart
culture are prominent. Alexander’s article 1998). Various parties with different interests
discusses the shift in Kazakhstan, as a site in the building are making claims for control
once controlled by the state and its scientific over the building – the church is one con-
staff which is now also being claimed by nu- tender, while secular uses of the space (for
merous other interested parties – including concerts, exhibitions and meetings) are being
religious groups and local villagers – all in- spearheaded by the state Ministry of Culture.
sisting on their rights. As the prominence of So, too, in Kazakhstan, it is not the impor-
the state has declined, other interested parties tance of the building which is contested; all
are making ownership claims. parties, in the act of claiming ownership
Some authors would point to Alexander’s rights over it, unequivocally accept the build-
or Aplenc’s examples as one way in which ing’s value as a cultural resource. Cultural
tangible objects such as buildings differ from property itself remains undisputed, some-
intangible forms of cultural property such as thing valued, defined and scarce; what is con-
songs or artwork. The development of the tested is who can use it, access it, when and
latter do not lead to a necessary deprivation how (see Alexander this volume).
or exclusion of others in the same way as Claims of ownership over cultural property
would a tangible object, since ownership can, and often do, change over time. Harrison
rights over a building preclude other own- (2000) has shown in Melanesia how pre-colo-
ers. This is why intangible property is some- nial property rights were distributed according
times referred to as non-rivalrous possession to social categories (age, gender, high status
(Ziff and Rao 1997: 4). Others take a different groups) while during the colonial and post-
position, arguing that intangible property colonial periods cultural property has been de-
can similarly exclude: for example, the de- fined in terms of kinship and blood ties,
velopment and profit of ethnic dances by grounding legitimacy in terms of an inherited
non-natives deprives natives of their ability past. Eriksen makes a similar point when he
to represent themselves as well as the chance notes the relatively recent development of
10 | Deema Kaneff and Alexander King

Norwegian traditional costumes while Alex- a long past of such exploitative relations. The
ander shows how the players involved in publicity this event received in the news was
staking claims of ownership over the temple an attempt to shame or embarrass the British
have changed as Kazakhstan moves from monarchy. It represents yet another means of
being a part of the Soviet Union to an inde- protecting claims of ownership. Expressions
pendent republic. of moral outrage against the Norwegian
Harrison (1999) also shows how groups businessman of Chinese descent provides an-
come into conflict over the ownership, con- other example (see Eriksen this volume).
trol and possession of cultural property. Cul-
ture can be used by powerless groups or in-
dividuals in order to claim membership in a ‘Authentic’ commodities
privileged group, or vice versa, and ethnic
minority groups are either incorporated or Authenticity is an important part of what con-
excluded from the majority group through stitutes cultural property as a scarce resource.
the manipulation of ownership rights. Filip- A real Rembrandt is worth more than a fake
pucci’s French example presents an interest- one, no matter what the technical or aesthetic
ing study from this perspective since in this quality of the reproduction. A Norwegian
case a local group uses its lack of cultural bunad produced in Norway by local tailors is
property as a way to maintain a degree of au- worth more than one produced in China
tonomy and independence from, even resist- (Eriksen this volume). And no present day
ance to, the centralized state. imitation of the bricks at the Kazakh Aisha
The salience of contestations over owner- Bibi temple can equal the holiness believed in-
ship claims to culture lead us to investigate herent in the original, eleventh century bricks
how such rights are established and pro- (Alexander this volume). Authenticity is much
tected (Harrison 1992). As cultural property more than an important merchandising de-
becomes increasingly an economically signif- vice: understanding local configurations of
icant resource, control over economic access what is authentic is key to understanding the
and rights also becomes the main concern. hau of cultural property. Authenticity makes
Once out in the market, it is chiefly through an antique piece of jewelry worth more than
legislation that some control can be exer- a recent copy, not only in monetary terms but
cised. Protection in law is thus a growing also in aesthetic terms, since the techniques
concern, as von Lewinski makes abundantly and materials by which it was produced are
clear in her article. However, as von Lewin- often no longer available or even known. A
ski also notes, Western law often finds itself fine example is the use of horse milk and
in contradiction with customary law, which other unknown ingredients in the Aisha Bibi
introduces a whole new set of problems in temple tiles (Alexander this volume), as well
the attempt to legislate against exploitation. as Aplenc’s discussion of the aesthetics of au-
It is here perhaps that anthropological ex- thenticity in Czechoslovak heritage projects.
pertise would be welcome (e.g. Kasten 2002). There are many ways in which the ‘special’
While legislation is one way in which to qualities can be attributed: through sacred
offer protection, another, sometimes more ef- words, the fact it was manufactured in the
fective method, is through moral sanctions. distant and now inaccessible past, or in the
The accusations aimed at Prince Harry noted present by particular groups with unique
at the beginning of this introduction were qualities. These special qualities are what
precisely couched in such moral terms. The makes cultural property ‘authentic’. It is pre-
representative of an Aboriginal corporation cisely because restorations at the former
appealed to a history that harks back to a Czechoslovakian castle had not been true to
long heritage of exploitation of Aboriginal the original décor that one official had com-
people by various agents of the British Em- mented that the castles were as authentic as
pire. ‘Stealing’ their culture is one more act in Disneyland (Aplenc this volume).
Introduction: owning culture | 11

Of course authenticity is as much a cultur- other hand, provides an example where the
ally constructed concept as ‘the natural order’ state-sponsored ‘indigenous culture’ is judged
or ‘kinship’. Thus, the search for the authentic as inauthentic by local people who control
cultural experience – “for the unspoiled, pris- both indigenous forms and non-indigenous
tine, genuine, untouched and traditional” – is forms of culture common to white newcom-
futile (Handler 1986: 2; see also King 2004). ers (King 2004; cf. Morphy 1995). Indigenous
For as Handler and Linnekin point out, “au- Kamchatkans attach authentic performances
thenticity is always defined in the present” not to the identity of the performer, but to
(1984: 286). Tradition is contemporarily signif- the faithfulness of the performance in repli-
icant culture which is symbolically valuable cating the forms of culture as carried out by
as ‘traditional’ or ‘sacred’ in the present. It is elders living in ‘native’ areas (small villages,
symbolically reinvented in an ongoing pres- tundra camps). Given the apparent universal
ent in much the same way that the past is rep- ability to objectify, we must also assume a
resented in the present in ways that always general appreciation for ‘authentic’ as a
have political consequences (Clifford 2004). valuable quality, although how authenticity
Above, we noted that the political or ide- is constituted may vary (as Aplenc makes
ological context is an important considera- clear in her study).8
tion in shaping the objectification process. Such a position, which denies the factual-
Authenticity is always grounded in terms of ity of the category ‘authentic’ brings its own
political-economic ideology. Handler (1986) set of problems and moral dilemmas for the
makes this clear when he speaks of authen- anthropologist. While the discipline’s histor-
ticity as a cultural construct of the ‘modern ical links to colonization are well known, the
Western world’ which he sees as closely con- rising interest in ownership issues relating to
nected to Western notions of the individual. culture must raise new warning bells. The
Such ideological influences, perhaps unsur- acts of reification and representation which
prisingly, are in line with any attempts to leg- constitute anthropological activity, although
islate the protection of traditional culture. As largely confined to the academic world, eas-
von Lewinski shows, in both Continental and ily find their way into other domains of cap-
Anglo-American legal frameworks, copy- italism. Like it or not, anthropologists are
right is always based on individual rather central figures in new struggles over culture
than collective ownership, although there are being played out through cultural property.
ways around this. Authenticity characterized This brings with it new responsibilities as
in this way may well be shaped by Western well as a new set of research problems and
ideology but it’s also important to recognize political choices.
that, while equally important in other social While anthropology tells us that the cate-
systems, it is understood quite differently. In gory authentic is a construction, to demystify
socialist Bulgaria, for example, authenticity ‘authentic’ and reveal its constructed nature
was similarly grounded in a past that harked can work against the very subordinate groups
back to what the state wanted to see as ‘its that anthropology purportedly aligns or con-
roots’. But this was done in a particular way, cerns itself with. The interests of many sub-
through emphasis on aesthetic value at the ordinate groups are bound to the acceptance
expense of religious symbolism (Kaneff 2004). of authentic culture. Jackson (1995), for ex-
In this way the state and its officials were ample, shows how important having ‘cul-
able to uphold Bulgarian culture while main- ture’ is for Tukanoans. It is a means of retain-
taining their commitment to socialist ideol- ing autonomy as well demonstrating their
ogy, divorcing the former from the latter ‘Indianness’ in order to obtain benefits from
while simultaneously sponsoring a state-ap- both the Colombian government and NGOs
proved form of nationalism in tune with the sensitized to minority issues (cf. King 2003:
Soviet slogan ‘national in form, socialist in 415). However, such labels of authenticity
content’.7 Post-Soviet Kamchatka, on the also introduce the possibility of the terms
12 | Deema Kaneff and Alexander King

being used against the minority group (see established, maintained or threatened are all
Clifford 1988). Root (1996: 79) discusses such important questions that inevitably lead to
a situation in British Columbia where gov- issues of power and struggle over reified
ernment lawyers argued against land claims culture. The particular way in which power
of Indians by suggesting they had no rights struggles are played out through ownership
to claims under the guise of being ‘authentic’ claims to culture and the specific nature of
natives, given the fact that they “eat pizza, the resource in question are two keys to un-
drive cars and watch television”; in short, derstanding the nature of cultural property.
they no longer live a traditional way of life, or Let us look at each in turn.
rather, don’t live as their ancestors did a cen- Claims to owning culture highlight power
tury ago (but then, who does?). Such tensions inequalities that are expressed in a number
on the basis of authenticity are also evident in of ways. Firstly, they are expressed as iden-
Eriksen’s example; with the authenticity of tity issues manifested in terms of ethnicity,
bunads based on some inherited notion of for example, determining who is really Nor-
Norwegianness, the attempted exclusion in wegian or not. Secondly, power inequalities
the production and marketing process of are expressed as internal struggles associated
bunads by recent citizens of non-Norwegian with nation building. Which group can con-
descent inevitably takes on undertones of trol a particular post-socialist Kazakh site is
racism and exclusion. Indeed, as Kuper (2003: important in promising the ‘winning’ group
395) claims for the term ‘indigenous’ (on prominence in the new state; while the ap-
which many claims to authenticity are based parently unquestioned control displayed by
– a relation we cannot explore here): “[T]he preservationists in socialist Czechoslovakia
movement exploits the very general Euro- clearly signaled the dominance of the state.
pean belief that true citizenship is a matter of Thirdly, power differentials are manifested
ties and blood and soil. In Europe today, this as internal administrative inequalities in
principle is used to justify anti-immigration terms of the periphery/center. For example,
policies.” In short, ‘authenticity’ as ‘indige- to have a cheese is not only an issue relating
nous’ is a double-edged sword as a political to French regional identity, but also gives
tool for marginalized groups.9 prominence to some regions above others,
While always recognizing that there is no with all the advantages this entails. And fi-
such thing as an autonomous, internally co- nally, power inequalities are also obvious in
herent or authentic culture, we should never- terms of subordinate/dominant relations on
theless remember that it is, as Rosaldo (1989: the global stage, where post-colonial rela-
217) reminds us, a ‘useful fiction’ and neces- tions are being redressed through legislation
sary tool in political engagement. This is not that aims to protect and acknowledge the
a truth that always sits comfortably with the heritage of subordinate groups.
anthropological endeavor. Most of the contributions to this special
section address issues at the national level
where the roots of culture are always sought
The power of cultural property or focused in the subordinate group: be this
the marginal, spatially ‘backward’ rural com-
Cultural property always assumes relations munity or an ethnic minority. In each situa-
of power. Reified culture provides an occa- tion culture becomes a means for the subor-
sion when different groups are brought to- dinate group to be incorporated into the
gether over the delimitation, possession, development goals of the state’s modernist
ownership and control of particular re- project. To have ‘a culture’ is to lose relative
sources. Negotiations over the ownership of independence through being incorporated
culture provide an indication of the chang- into the state (as an ethnic minority, or rural
ing nature of power relations; who has ac- or class Other). At the same time, this incor-
cess to this valued resource, how was access poration gives the group access to power, or
Introduction: owning culture | 13

at least the right to engage in wider power increases, the other decreases. Full citizens
structures. Perhaps this is less true in the lack culture, and those most culturally en-
Czech example where the all pervading na- dowed lack full citizenship” (ibid.: 198). It
ture of a centralized socialist state meant the may well be that “people with culture have
suppression of the elite class was carried out been confined to marginal lands” (ibid.: 199),
in part through appropriation of their prop- but it is equally true that marginalized peo-
erty (including their cultural property). Such ple can use their culture as a tool with which
an appropriation provided a restriction on to legitimately engage in the state project of
access to power, except in state-approved modernization. In the process, culture is
ways. While incorporation denies the group emerging as a focal point of struggle, be-
independence, it gains a recognized position cause ‘having culture’ is not only the cause of
vis-à-vis the nation. Jackson (1995: 19) makes disenfranchisement. It is also a powerful tool
this point in terms of ethnic groups, but it is that such marginal citizens can use to engage
equally valid for other subordinate groups – or disengage – with large political or eco-
which can be co-opted into the national proj- nomic systems. It is thus no surprise that
ect, such as people inhabiting (rural) periph- Australian Aborigines are swift to defend
eral administrative districts or in the case of their ownership of their cultural property
socialism – a ‘backward’ class. To remain against intentional theft or inadvertent ap-
outside the system by having ‘no culture’ (or propriation. The use of the Norwegian bunad
‘no cheese’!) is to gain a degree of autonomy by national elites may seem to contradict this
but at the expense of being placed ambigu- point, but actually it is a question of scale:
ously in terms of wider power structures. Fil- Norwegians are responding to a perceived
ippucci’s discussion of petit patrimonie, or threat of immigration and EU homogeniza-
lack thereof, in Argonne demonstrates how tion (Eriksen this volume).
regions can suffer when they don’t fit the cat- At the international level the ownership of
egories as established by the center. Many culture is also a focal point at which power in-
people in northeast Scotland and the Shet- equalities are played out, although in this con-
land Islands find themselves in an analogous text we have widened the focus, thus the prob-
situation after Scottish devolution. While the lems are manifested in slightly different terms.
local people in all these areas may think As noted earlier Sahlins, amongst others, has
about themselves and their regional identity pointed out that a reaction to globalism is lo-
in one manner, outsiders can misunderstand calization: “[C]ulturalism is the differencing
or simply reject the legitimacy of regional of growing similarities by contrastive struc-
claims. Gaelic is growing in status and serves tures” (1999: 411). Thus, the non-minority
as a symbol of Scotland and Scottishness. Norwegians still make claims to their culture
The local languages of northeast Scotland in response to a perceived threat of globalism
and Shetland (Doric and Nor, respectively) – more specifically to one consequence of
continue to be stigmatized as unprestigious globalization, immigration. We view the
dialects of English, or simply as broken or ownership of culture at the transnational
bad English. level as part of what Sahlins (1999: 410) de-
Precisely because there are advantages scribes as the “indigenization of moder-
to engagement in relations of power, differ- nity”; cultural property is one means with
ent groups in Kazakhstan struggle to claim which groups can stake out their cultural
rightful ownership of a cultural site: to suc- identities in the global scheme of things.
ceed is to have one’s own position in the These spaces, too, are sites for contesting dif-
developing nation given prominence and le- ferential power relations between colonizing
gitimation, with all the privileges (and sacri- and colonized countries.
fices) that entails. As Rosaldo (1989: 198–202) Most of the fiercest debates surrounding
notes, “[F]ull citizenship and cultural visibil- the value and ownership of cultural property
ity appear to be inversely related. When one are connected to ethnic groups who are
14 | Deema Kaneff and Alexander King

socio-economically subordinate: in addition difficulty in accommodating some of the


to our opening example of Australian Abo- most basic features that distinguish this re-
riginal cultural property, Native Americans source from others: such as the apparent fact
(especially in Canada and the US), indige- that culture is almost always collectively
nous Papua New Guineans and minority rather than individually owned – though see
groups in large states. Marginalization and Kasten (2002) for an example of individual
subordination are not necessarily a result of ownership.
demography (for example, apartheid South Which brings us to the second point: the
Africa). Moreover, the following articles in particularity of culture as a resource. Identi-
this special section provide evidence of other fying objects such as a mausoleum or castle,
forms of marginality – based, for example, on cheeses, neo-traditional folk costumes and
ideology or being rural – and suggest that ritual carvings under a single rubric of ‘cul-
groups which from some perspectives are not tural property’ highlights the ambiguous po-
socio-economically subordinate are also mak- sition of such items and their circulation in
ing claims to their ‘culture’. Nevertheless, the world capitalist system. Cultural prop-
legal initiatives such as those discussed by erty often shares with gifts special qualities
von Lewinski and announced by UNESCO that other commodities lack, a hau, an in-
(2003) are usually designed with indigenous alienability, a personification (Sahlins 1972,
populations in mind. The rightful ownership Gregory 1982, Mauss 1990, Parry and Bloch
of cultural property and repatriation of 1989, Weiner 1992). The hau of cultural prop-
stolen objects, whether paintings in the after- erty is connected to its mode of production.
math of the Second World War or artifacts Weiner describes the inalienable qualities of
taken during colonial regimes, opens up a a cultural object as “its exclusive and cumu-
Pandora’s box of international diplomatic lative identity with a particular series of
problems. The controversy surrounding the owners through time” (1992: 33), and goes on
position and custodianship of ancient Greek to explain that the history of the object is val-
and Egyptian objects – found in the muse- idated through genealogies, origin myths,
ums of every northern European capital – sacred ancestors and gods, that is, “cultur-
will not go away soon. Rather, the site of ally authenticating ideologies” (1992: 150).
struggle has simply shifted; from political The identity of the producer and the intangi-
colonization to economic incorporation and ble, historical and spatial location of its pro-
subjugation which increasingly is played out duction are more important for the value of a
in terms of culture. particular item of cultural property than any
This struggle is reinforced in the new leg- objective qualities inhering in the property
islation concerning international protection independent of context. The personification
of cultural property, which operates within a of cultural property gives it an association
framework based on two different legal sys- with a group, whether a central Asian state,
tems – the Anglo-American and Continental an outlying rural town, or an ethnic group,
system. We hardly need point out that this because it belongs and holds particular sig-
supports the old colonial division between nificance to that group or to that group when
colonizers (on which the international legal interacting with state powers.
system is based) and the colonized (whose The value of cultural property therefore
legal systems are not given serious atten- depends upon a local context of meaning
tion). The heritage of colonization means which is in some sense violated as it moves
that the operative international legal system as a commodity in the world system. Thus,
gives little voice to the ‘customary’ laws of the hau of a cultural property is fundamen-
colonized peoples, although attempts are tally different when analyzed from the per-
being made to accommodate some differ- spective of consumption instead of produc-
ences (see von Lewinski this volume). For tion (Miller 1995). If the spiritual power of
the present at least, legal systems have great Australian Aboriginal art is not ignored in
Introduction: owning culture | 15

places like London, then it is usually grossly from gifts and not capital (Gregory 1982).
misunderstood, as demonstrated in our open- ‘Cultural property’ draws attention to the
ing vignette from the BBC (2003). Likewise, multifarious qualities of gift, commodity
Parisians and other outsiders do not under- and capital of specific goods and services
stand the local meanings of the First World not only in different contexts, but to varying
War and a local cemetery in the Argonne (Fil- degrees in one and the same context. It is
ippucci). While the exchange and consump- something that can be sold, but the recipe re-
tion of gifts is part of a system of production mains with the producer (Eriksen this vol-
of persons, the production and exchange of ume). Cultural property is a form of prop-
cultural property is as much a part of the erty that allows groups to retain the essence
production of groups and group identities for themselves while agreeing to sell or part
that provide the context for persons in vari- with copies.
ous political spheres (for example, the global
arena of human rights, local resistance to
state policies or even internal differentiation Conclusion
within a group). When an object enters the
market as cultural property, the stakes may While claiming ownership of culture is by no
have changed, as indeed the players, but means new or characteristic of the global
power inequalities remain and are defining system, the global scale of cultural property
factors – the issues of who has entitlement is something more recent. The symbolic
and control over these objects and the form power of cultural property is nicely illus-
of this control. trated by the attack upon two B-grade paint-
Analytically, ‘cultural property’ lies equi- ings by an English juvenile, even a royal ju-
distant between the ideal types of ‘gift’ and venile. Prince Harry’s paintings serve as
‘commodity’ in the sense that it incorporates potent symbols of centuries of colonialism
qualities of both, provoking us to ask new and oppression, and they have provided
questions about the circulation of things and Australian Aborigines with an excellent po-
value in our own societies as well as others sition from which to give a clear, if oblique,
(Carrier 1995). Cultural property is both a warning to non-Aboriginal Australians as
gift in the sense of Mauss (1990) and Bour- well as other historical colonizers about their
dieu (1990: 98–110) and a commodity in intentional or unintentional appropriation of
Marx’s sense, but neither exchange theory Aboriginal forms.10 But such claims of pos-
can fully accommodate or explain its place. session of culture are by no means restricted
Weiner (1992) and Gregory (1982) perhaps to indigenous populations as is made clear
provide us with a more useful way from from the following articles.
which to analyze cultural property by trying Extending the focus of cultural property is-
to accommodate its qualities as both an in- sues to include European case studies allows
alienable possession as well as an object with us to extend our understanding of cultural
exchange and market value. While anthro- property: as a tool available to all groups
pologists have abandoned the distinctions seeking confirmation of an identity felt to be
between ‘traditional’ and ‘modern’ econ- under threat, or as an instrument in the nego-
omies implied by the terms ‘gift economy’ tiation of a group’s position vis-à-vis wider
and ‘commodity exchange’ (Gregory 1982: power structures. Often the groups employ-
115 ff.), few seem to embrace the idea that the ing cultural property are marginal in terms of
capitalist world system is all-encompassing. power structures – for example, rural inhabi-
We are all modern, of course, though not all tants in Argonne – but dominant groups are
capitalist, or even capitalist in the same way also using claims over culture as a way to as-
(cf. Fabian 1983). For example, commodities sert their position (often in response to a per-
produced in New Guinea for circulation in ceived threat such as immigration) as in the
the global capitalist system can be produced Norwegian case or a means to legitimate their
16 | Deema Kaneff and Alexander King

ideological supremacy as in the former Czech- Notes


oslovakian case (where the perceived threat
was capitalism). While in a situation where 1. All property is cultural, of course, so when we
power structures are under reform, as in the use the shorthand term ‘cultural property’ we
Kazakh case, multiple claims to the one and have in mind the reification of culture over
which people are making claims; often these
same property are common. Notably, ‘domi-
claims are made by marginalized groups with a
nant’ groups from one perspective are, from political agenda or for the purposes of identity.
another point of view, marginal or threat- 2. The workshop, held in July 2002, was jointly
ened. The articles in this special section thus organized by Erich Kasten and Deema Kan-
explore an issue that is less obvious in dis- eff. This special section publishes some of the
cussions of cultural property concerning in- papers that focused on the Eurasian area. See
digenous groups: that ‘dominant’ groups Kasten (2004) for papers concerning Siberia.
employ cultural property in much the same 3. The topic of brand names – such as cham-
way as ‘marginalized’ ones. Cultural prop- pagne or British Air – being associated with
erty is a weapon of the marginalized or particular places or claimed by certain ‘cul-
threatened, and the context defines ‘margin- tures’ is a subject not given further consider-
ation in this special section, although clearly
alization’. Eriksen’s Norwegian article high-
a major field for future exploration.
lights this point. It is precisely because of the 4. It is interesting that software continues to be
shifting status of what is a dominant or mar- sold in boxes which contain more empty
ginal group – depending on perspective and space than anything else. On the other hand,
context – that cultural property can be seen the growth of Internet sales of software
as a double-edged sword: both a weapon of downloads points to a future of complete in-
the weak and yet a potentially dangerous tangibility of one of the most valuable cate-
tool for nationalisms and oppression. gories of property. (Recent news reports sug-
The fact that such a wide range of groups gest that Ingvar Kamprad of IKEA fame may
and individuals are making claims of owner- have displaced Gates as the richest man in
ship over ‘their’ culture serves as a reminder the world as Microsoft stock values have
fallen sharply in the last few years.)
that the concept ‘culture’, once squarely in
5. Repatriation requests in Britain have been
the possession of anthropology, has now dealt with only on an individual case-by-case
been appropriated by others for different basis and by individual institutions. Ethno-
purposes. From this perspective anthropolo- graphic museums in Aberdeen and Manches-
gists can’t afford to ignore the political and ter have taken these requests seriously and
ideological implications and applications of handed over items of considerable value.
the term. No longer purely of analytical Other institutions, most notoriously the Nat-
value, ‘culture’ has new ethnographic cur- ural History Museum in London, have barri-
rency: around which power relations are caded themselves behind iron gates and the
being played out. cloak of science in attempts to stonewall
claims by Maori and Tasmanians.
6. On the other hand, Harrison (2000: 667) ar-
gues that in pre-colonial and early colonial
Acknowledgments periods reification occurred in a specific way
quite different from later periods. In the for-
The authors extend their thanks to Richard mer times it served to reproduce status and
Handler and Chris Hann as well as anony- prestige, while later reification served issues
mous reviewers from Focaal for reading and of cultural heritage.
commenting on earlier drafts. Deema Kaneff 7. The phrase was coined during the develop-
would also like to thank Alex King for his ment of Communist Party ideology and its
generosity in taking on extra responsibilities program before the revolution (Rywkin 1990:
during her absence in the field. 63). Slezkine (1994) discusses the implications
of this phrase for Soviet policies, which served
to support and at times repress ethnic groups.
Introduction: owning culture | 17

8. This would make authenticity analogous to Brightman, Robert 1995. Forget culture: replace-
the incest prohibition: it is found everywhere ment, transcendence, relexification. Cultural
in some form, but is not reducible to a single Anthropology, 10: pp. 509–46.
human denominator. No two groups are Carrier, James G. 1995. Gifts and commodities: ex-
identical in the way they implement such change and Western capitalism since 1700. Lon-
commonly found ‘laws’ of ‘culture’. don: Routledge
9. Ingold (2000) provides a nuanced critique of Clifford, James 1988. The predicament of culture.
the ‘genealogical’ model of indigeneity used Cambridge, Mass.: Harvard University Press.
by the United Nations and the International Clifford, James 2004. Looking several ways: an-
Labor Organization. However, both Ingold thropology and native heritage in Alaska.
and Kuper overstress the problematics of in- Current Anthropology, 45: pp. 5–23.
digeneity in Europe and Africa and do not Codere, Helen 1950. Fighting with property: a
engage with the significant political suc- study of Kwakiutl potlaching and warfare
cesses ‘indigenous peoples’ have had in the 1792–1930. New York: J. J. Augustin.
Americas. See Donahoe (2004: 201–35) for a Coombe, Rosemary J. 1998. The cultural life of in-
discussion of the value of indigenous as a tellectual properties: authorship, appropriation and
category in southern Siberia. the law. Durham: Duke University Press.
10. In all fairness to the Prince, one could easily Dauenhauer, Nora Marks and Richard Dauen-
turn this argument around and point out that hauer (eds.) 1987. Haa Shuká, our ancestors:
his paintings demonstrate the symbolic power Tlingit oral narratives. Seattle: University of
latent in Aboriginal art, so moving that it in- Washington Press.
spires the next generation of European crown Donahoe, Brian 2004. A line in the Sayans: his-
heads more so than European sources. Still, it is tory and divergent perceptions of property
a nice example of the ambiguity of appropria- among the Tozhu and Tofa of south Siberia.
tion as discussed by Schneider (2003): there is Bloomington, Indiana University (unpub-
fine line between homage and ‘ripping off’. lished PhD thesis).
Errington, Shelly 1998. The death of authentic prim-
itive art and other tales of progress. Berkeley:
University of California Press.
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