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All rights reserved. No part of this publication may be republished, systematically reproduced or tra-
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storage or retrieval system, without permission in writing from PicDesign Inc.
Production Notes
This book was designed using Adobe Illustrator, InDesign and Photoshop & out-
put to Portable Document Format (PDF). The fonts in this book are Honey
Script Light & Futura. Sixteen pages at 10” x 10”; 14 illustrations & 10
photos.
University Affiliation
California State University San Marcos
333 S. Twin Oaks Valley Road
San Marcos, CA 92096
www.csusm.edu
760-750-4000
USA
Disclaimer: The publisher shall not be held liable for inaccuracies in the text. The views expressed are
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stitute for specialist advice.
1
Bitmapped Letter Spread 9
40 Things
2 10
s
tent
Ta
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3 11
Con
ble
Text Heavy Spread Counterpoints
4
Text Heavy Spread Cont’ 5Love Affair: Type Specimen 13
Long List 12
Hand
7 Type Samples 15
Grids
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1 2
Typography Text Typography
In traditional typography, text is composed to
is the art and technique of arranging type, and sometimes
create a readable, coherent, and visually sat-
modifying type glyphs. Type glyphs are modified using a
isfying whole that works invisibly, without the
variety of illustration techniques. The arrangement of type
Creativity Spill
Creativity Spill
History
educational,religious,scientific,spiritual and commercial writing all have differing characteristic
phy; most typographers do not design typefaces, and some
and requirements of appropriate typefaces and fonts.For historic material established text type
type designers do not consider themselves typographers.
Typography traces its origins to the first punches and dies used to faces are frequently chosen according to a scheme of historical genre acquired by a long process
make seals and currency in ancient times. The typographical principle, of accretion, with considerable overlap between historical periods.
that is the creation of a complete text by reusing identical characters, Contemporary books are more likely to be set with state-of-the-art seriffed “text romans” or “book romans” with
was first realized in the Phaistos Disc, an enigmatic Minoan print item design values echoing present-day design arts, which are closely based on traditional models such as those of Nico
from Crete, Greece, which dates between 1850 and 1600 BC. It has las Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond.
been put forward that Roman lead pipe inscriptions were created by With their more specialized requirements, newspapers and magazines rely on compact, tightly fitted seriffed text
movable type printing, but this view has been recently dismissed by fonts specially designed for the task, which offer maximum flexibility, readability and efficient use of page space.
the German typographer Herbert Brekle. That would explain that. Sans serif text fonts are often used for introductory paragraphs, incidental text and whole short articles.A current
The essential criterion of type identity was met by medieval print artifacts such as the Latin Pruefening Abbey fashion is to pair sans-serif type for headings with a high-performance seriffed font of matching style for the text
inscription of 1119 that was created by the same technique as the Phaistos disc. In the northern Italian town of an article.
of Cividale, there is a Venetian silver retable from ca. 1200, which was printed with individual letter punches. Typography is modulated by orthography and linguistics, word
The same printing technique can apparently be found in 10th to 12th century Byzantine staurotheca and lip- structures, word frequencies, morphology, phonetic constructs and
sanotheca. Individual letter tiles where the words are formed by assembling single letter tiles in the desired linguistic syntax. Typography is also subject to specific cultural
order were reasonably widespread in medieval Northern Europe. This is a very long way of making everything. conventions. For example, in French it is customary to insert a non
Modern movable type, along with the mechanical printing press, was invented breaking space before a colon (:) or semicolon (;) in a sentence,
in mid-15th century Europe by the German goldsmith Johannes Gutenberg. His while in English it is not.
type pieces from a lead-based alloy suited printing purposes so well that the
alloy is still used today. Gutenberg developed specialized techniques for casting
Color
In typography color is the overall density of the ink on the page, determined mainly by
and combining cheap copies of letterpunches in the vast quantities required to
the type face and size, the leading, but also by the word spacing and depth of the margins.
print multiple copies of texts; this technical breakthrough became instrumental
for the success of the almost instantly starting Printing Revolution.
3 4
Advanced Graphic Design Spring 2011.
Futura.18pt size.21pt leading.Condensed Extra Bold Futura Glyphs:
Medium Italic, 48pt size
©®§¥
¤£^¦«
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Creativity Spill
60pt leading
Advanced Graphic Design Spring 2011. Special characters:
Futura.21pt size.27pt leading.Condensed Medium
Condensed Medium, Ñ ÖÜÊÇ
60pt size,
Futura
Advanced Graphic Design Spring 2011.
Condensed
Futura.36pt size.48pt leading Medium
Medium Italic 230pt size
92pt leading
25pt kerning
5 6
Type Samples/Crimes
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7 8
6
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ture
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point size.
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Creativity Spill
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*flower girl
on dance
hrow
rance
hrow
e
ghter dance
*ring bearer *on-line
browse for
start wedding dresses
*ceremony & reception *give deposit
find cake maker
shoppping
announce engagement to
*magazines
scout venues choose venue *choose guest #
famliy and friends
*pricing *tour venue *verify date
send save
LONG
set a date
*buy invitations *create guest list find officiant
dress
*gift registry
*flavor(s) of fondant
find photographer *make song list for:
choose find DJ
*maid of honor *bridesmaides
departure
first dance
gaurder throw
grand entrance
bouquet throw
mother/son dance
father/daughter dance
bridal
*bestman party *groomsman
*choose:
browse for
for
Creativity Spill
for search for flower girl dress
Creativity Spill
find florist
wedding
fireman table
brides table
grooms table
bridal party table
*flavor(s) of cake
dress *flavor(s) of fondant
*appetizers bridemaid
*flavor(s) of filling start
*choose: create seating chart
*give deposit *search different hues looking
find florist for
fireman table
brides table
grooms table
bridal party table
*search different style
center pieces
petals to throw
bouquets
aisle pieces
cake setting
boutonnieres
at venue *drinks
*drinks
*salads
*target
at venue
*salads
set up wedding
*macys
select wedding dress registry
discuss and confirm discuss and confirm
*get measured
bachelorette party bachelor party *crate and barrel
*1st fitting *bed bath + beyond
*final fitting *destination *hotel *clubs *money *alcohol
*target
*give deposit bridal shower
*arrange for someone to pick up
*cake
*gift registry
*food
*decorations
*send out invitations
*buy invitations
*create guest list
final payment for venue
set up wedding
*macys
LIST
have bridesmaids order final
dresses purchase head
*get measured
*shoes
mail *veil
*give deposit
and rent tux’s *place in corks
bridal shower
grooms attire
groomsmen attire
bestman attire
fathers attire
usher attire
ring bearer attire
*cake
*gift registry
*food
*decorations
*send out invitations
*buy invitations
*create guest list
final payment for venue
set wedding purchase
rehearsal disposable
date drop off at venue day of rehearsal
*name cards
camera’s
*confirm with bridal party for *toasting glasses *guestbook *favors
purchase signing *confirm with parents each *cake cutters *flower girl basket
frames table *ring bearer pillow *signing frames
*print photos make rehearsal
final
dinner reservations
dresses
YELLOW: LOW STRESS
ORANGE: MEDIUM STRESS
have a wedding
accessories count
RED: HIGH STRESS
for for
purchase wedding wedding venue
bands dress
mail *shoes
*veil
invitations *gaurder confirm guest
*jewelry attending
SPACE AND
purchase make name cards
MEANING
purchase bridal
purchase
purchase toasting flutes party gifts
cake cutters
*get flutes engraved purchase
guestbook
Omelets
bacon & cheddar
goat cheese & fresh herbs 9.50 ham & swiss breakfast sandwhich a la cart 7.00
spinach cream two scrambled eggs with ham & swiss cheese on a fresh
croissant
vegetarian ratatouille & swiss
Breakfast -
Served until 3pm
brie & bell pepper 9.35
yogurt parfait 5.95
ham & swiss cheese bowl of low fat vanilla yogurt topped with granola, strawberries
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OR “build your own” (choice of 2 items). add extra items for 1.00 extra
french toast 5.75
tomatoes•onions•spinach•avocado•sautéed mushrooms•ham•bacon• made with fresh croissant served with maple syrup, whipped
canadian bacon•sausage•swiss cheese•feta cheese•cheddar cheese• cream & powdered sugar
red bell pepper add fresh strawberries 7.00
Side Orders
english muffin with avocado, tomatoe, two poached eggs
topped with hollandaise sauce bacon 2.50
sausage 2.50
eggs 2.50
potatoes 2.50
eggs florentine 9.25
english muffin with spinach cream, two poached eggs topped ham 2.50
with hollandaise sauce brie 3.00
chicken 3.00
tuna 3.00
goat cheese 5.00
cup 3.00 bowl 4.80 salmon 5.00
GRID WORK
Fresh Fruit
half baguette with butter & jam 2.10
Backery
viennoiseries from 2.05 to 2.75
croissant•almond raspberry bar•danishes•sugar brioche•muffins•raisin roll•
jesuite•lemon bar•almond croissant•custard brioche•scones•cinnamon roll•
baguette with butter & jam 2.60 apple turnover•granola bar
MENU
MENU BEFORE
15 16