Patrick Moran

19 Corte Mateo, Moraga, California 94556

(925) 217 1222 ~ (925) 788 1445
PatrickBMoran@gmail.com
http://www.linkedin.com/pub/pat-moran/9/492/55a

QUALIFICATIONS SUMMARY
Customer-focused and highly skilled management professional with 24 years of ext
ensive experience in B-2-B and B-2-C direct and interactive marketing, sales and
operations management, and relationship management. Accomplished qualifications
in identifying and capturing market opportunities to accelerate expansion, incr
ease revenues, and improve profitability. Extensive background in integrated cus
tomer acquisition and retention marketing and product management. Proven ability
to identify and capitalize on new growth opportunities through market analysis
and keen business instincts. Possess strong interpersonal skills; utilizes funct
ional strengths in managing and motivating sales and account teams to perform ef
fectively and achieve established company and client goals. Instrumental in esta
blishing integral partnerships to achieve and enhance overall quality, productiv
ity, and bottom-line performance. Exemplifies refined business acumen, which lea
d to consistent increase in sales productivity and annual revenues.

KEY STRENGTHS
- Strategic Planning and Development
- Organizational Needs Assessment
- Client Relationship Management
- Market Analysis and Penetration
- Communication and Negotiation Skills
- Brand Management and Product Consulting

PROFESSIONAL EXPERIENCE
TRIGGERFISH MARKETING ~ San Francisco, CA
DIRECTOR OF STRATEGIC ACCOUNT SERVICES 2007-PRESENT
- Effectively function as primary account and business development lead; p
rovide effective marketing, creative and campaign strategy, competitive analysis
, project management and production services and backend campaign response anal
ysis
- Serve as primary contact of clients as well as consultation of company’s pro
ducts and services; provide guidance in determining appropriate channels or chan
nel mix for integrated B-2-B or B-2-C campaigns based on target demographics and
available product marketing history, as well as participate in analyzing and de
fining relevant target audiences
- Lead efforts in establishing ongoing marketing strategies, which include
acquisition and retention through client lifecycle
- Facilitate “test and learn strategy†to streamline company’s efforts in accorda
ith the results of each subsequent project to improve efficiency and the client’s RO
I
- Cultivate long-term relationship with clients to ensure profitability an
d revenue increase
NOTABLE CONTRIBUTIONS:
- Played an integral role in analyzing, formulating, and implementing dire
ct and interactive marketing campaigns that focus on financial, software, real e
state, and insurance verticals
- Facilitated business development efforts and led the negotiation with nu
merous high-profile clients, such as Wells Fargo Bank, Union Bank, City Nationa
l Bank, and Jackson Square Properties
PREVAIL MARKETING ~ Moraga, CA
PRESIDENT 2005-2007
- Directed the company in providing marketing and project management consu
ltation services; including creative strategy, marketing strategy and tactical p
roject management
- Spearheaded campaign efforts and performance; led the negotiation with v
endors as well as established vendor relationships to maximize profitability, en
sure quality service and guarantee the project was completed on-time and within
budget
NOTABLE CONTRIBUTIONS:
- Identified and implemented viable solutions to business-related issues i
nvolving freelance staff members; administered payroll budget and qualified vend
ors
- Utilized and enhanced strong communication and relationship management s
kills across a diverse client base and product line
- Analyzed and identified areas to improve project efficiencies at the str
ategic and / or tactical phase; implemented procedures to leverage improvements
that reduced costs, improved workflow and improved ROI
RAUXA DIRECT ADVERTISING ~ San Francisco, CA
PARTNER 1999-2005
- One of four founding partners; served as key contributor in taking compa
ny from a “working from home start-up†to a west regional footprint with offices in Cost
a Mesa, Seattle, San Antonio, Walnut Creek / San Francisco that generated total
sales of $44M in 2005
- Worked collaboratively in establishing, monitoring and strengthening bus
iness operation, client acquisition and retention that ultimately led to the op
ening of new office in Walnut Creek and subsequent launch of Rauxa San Francisco

NOTABLE CONTRIBUTIONS:
- Provided primary leadership to Northern California operations in all asp
ects of business processes
- Effectively functioned as managing director and oversaw office staff and
account directors on business lines including Wells Fargo Bank, Union Bank, Sun
set Magazine, Nike, Verizon Wireless, and Signature Wines, among others, which l
ed the Northern California office to consistently achieve and exceed annual sale
s and profitability objectives - total sales of $4.5M and 10% net profit in 2005
FEC PRINTING ~ San Francisco, CA
SENIOR ACCOUNT MANAGER | MANAGER SAN FRANCISCO SALES OFFICE 1989-1999
- Gained exceptional skills in coordinating various advertising, sales and
marketing operations, account management functions and customer service
- Utilized effective sales and marketing expertise in managing the San Fra
ncisco office that led in the achievement of its annual profit and sales goals
- Oversaw long-term and daily operations of the San Francisco office, incl
uding performing annual business planning, monthly assessment of performance aga
inst goals, as well as enhancing and monitoring the overall work performance of
administrative and sales staff
DONNELLEY MARKETING ~ Fullerton, CA
MARKETING MANAGER 1986-1989
- Directed the transportation and installation of marketing displays acros
s the country in support of campaigns for AT&T and Phillip Morris
- Successfully managed numerous marketing and general management responsib
ilities for major accounts including Clorox and Bank of America
- Advanced from the rank and promoted three times within the tenure, from
field marketing manger to Senior Marketing Account Manager

EDUCATION
BACHELOR OF ARTS IN ORGANIZATIONAL COMMUNICATION ï‚  CALIFORNIA STATE UNIVERSITY, Chic
o ï‚  Chico, CA

PROFESSIONAL TRAINING
Management Action Program (MAP)

PROFESSIONAL AFFILIATIONS
San Francisco Advertising Professional | Direct Marketing Association, DMA | Mar
keting Consultants

TESTIMONIAL
“Pat is one of those rare professionals who can bring in major sales through his pas
sion for people, together with his innate sense of both the practical and, yes,
emotional needs of clients. Too, he always sees the key success points within ev
ery project, and gracefully leads the entire company toward achieving them. Yet
what makes him truly special is his ability to do all this while grasping techn
ical issues relating to print, data, design and strategy, then working with mana
gement, specialists—even shop floor personnel—to see them through. He is a natural magne
t for customers, a true leader, plus an all-around great guy to work for and wit
h. I could not recommend him more highly…"
Michael Eugene Walton
President/Creative Director, Delphi Communications