LAINA POND

705 Powers Ferry Road SE #403, Marietta, GA 30067

(770) 485 5699 ~ (404) 384 8145
laina_pond@yahoo.com

MARKETING MANAGER
Highly experienced, focused, and performance-driven professional equipped with s
ignificant years of experience in marketing, administrative management, budgetin
g, forecasting, and brand management. Adept at developing processes to streamlin
e marketing operations, increase and maintain market share, and provide first-ra
te customer service. Demonstrate proven expertise in directing and motivating m
arketing associates as well as in establishing positive relationships with custo
mers, staff and executive management internationally. Six Sigma Green Belt Certi
fied.
- Utilized exceptional work ethic, persuasive sales skills, broad knowledg
e in business management and marketing
- Articulate communicator, strategist, and negotiator; proficient in ident
ifying and capitalizing on global marketing opportunities
- Known as a goal-oriented leader; skilled at motivating teams and groups
to deliver peak performance as well as achieving goals to support marketing stra
tegy

KEY EXPERTISE
- Marketing Management
- Business Proficiency
- Customer Needs Assessment
- Brand Development and Design
- Marketing Research and Direct Marketing
- Technical Aptitude

PROFESSIONAL EXPERIENCE
Southern Polytechnic State University, Marietta, GA
Marketing Coordinator Mar 2004-Present
Coordinate planning and execution of all marketing related activities as well as
materials, including brochures, outdoor advertisement, photo shoots, catalogs,
print ads, sponsorships and events. Design, implement, and ensure compliance wit
h detailed set of branding and style guidelines for the university by providing
recommendations and leadership. Conduct market research and plan new marketing t
echniques based on gathered data and institutionâ⠬⠢s core competencies to identify and e
uate target markets.
- Played a key role in the 10% total enrollment increase from 2008 to 2009
, obtaining 12% enrollment increase of African-American students and 45% enrollm
ent increase of Hispanic-American students
- Served as a key contributor in generating 8% enrollment increase from 20
07 to 2008 with 12% women enrollment and 17% Asian-American
Macon State College, Macon, GA
Administrative Assistant Feb 2000-Jan 2004
Managed and provided superior administrative support to faculty, including trave
l arrangements, coordinating and planning special events, creating correspondenc
es, reconciling department budget and preparing accreditation documents and reco
rds. Generated and maintained departmental files and documents, including databa
se, administrative reports, and departmental publications.
- Organized and scheduled promotions and events resulting in increase in e
nrollment

EDUCATION
Master of Business Administration with Concentration in Marketing
Georgia State University, Atlanta, GA, Expected Graduation, May 2010
Bachelor of Business Administration, Major in Marketing
Kennesaw State University, Kennesaw, GA
Associate of Science in Information Technology
Macon State College, Macon, GA

TRAINING
- Statistical Business Analysis
- Applied Statistics and Optimization Models
- Marketing Research
- Consumer Behavior International Marketing
- Marketing Management
- Direct and Database Management

ACTIVITIES AND AFFILIATION

Member, American Marketing Association ~ Volunteer, Habitat for Humanity
Member, Georgia State University Graduate Business Association ~ Member, SPSU Qu
ality Enhancement Program Data Collection Committee ~ Member, SPSU Staff Council
Conference Committee

TECHNICAL PROFICIENCY
Microsoft Suite (Access, FrontPage and Publisher), SAS, SPSS, Adobe Photoshop, A
dobe Illustrator, and Visual Basic