Ellen Jent Carter

Phone: 202.256.9300
Email: ec4f6944@westpost.net
Linkedin: http:/www.linkedin.com/in/ellenjcarter
OBJECTIVE
Actively seeking employment opportunity applying recent Master in Management edu
cational accomplishment to 15 plus years of work experience in direct marketing
strategy, production implementation and response reporting.
* Very successful in providing critical thinking and necessary change management
methods when adopting new approaches to improve current business practices
* Work experience focused in marketing strategies, marketing operations, product
ion implementation and fulfillment
* Highly skilled in project management across all channels - print, mail, digita
l, call center, and building traffic for retail locations
* Strong organizational, creative and analytical skills, excellent oral and writ
ten communications, collaborator and effective problem solver
* Proven track record in managing staff located in the office, as well as teleco
mmuters, contractors, consultants and vendors
CAREER PROGRESSION
Senior Manager of Membership Development Operations
A.A.R.P
Washington, DC
July, 2005 to April, 2009
Managerial duties included servicing internal clients in a collaborative manner
to achieve common goals, develop cross functional work teams inclusive of produc
tion managers, mailing vendors, call centers, IT personnel and web campaign team
s
Provided strategic direction of marketing implementation through production-orie
nted recommendations while marketing to over 85 million households
Responsibilities included managing staff responsible for the print and mail prod
uction for all A.A.R.P. Membership offers.
Monthly test plans implemented by direct reports included five to 12 million mai
ling packages, across variety of creative versions, and shared offers across ren
ewal, acquisition, and winback membership strategies
* Direct reports expenditures totaled $100 million annually for print, mail, pos
tage and premiums
* Manage staff producing in excess of 220 million mailing packages a year
* Lead market assessments resulting in production savings totaling more than $4.
5 million dollars
Spearheaded work flow process improvements resulting in productivity gains for m
ail production, source code assignment and improved timely fulfillment of lite
rature & premium specialty items
Developed internal communication platform that served as master schedule for all
A.A.R.P membership offers across all channels and all divisions.

Marketing Manager
T. Rowe Price
Baltimore, Maryland
January, 1998 to July, 2005
Hired initially as Mailing Specialist, and developed production standards for al
l mailed, marketing activity aimed at the individual mutual fund investor and fi
nancial services customer
Within two years, promoted to Marketing Manager responsible for all data associa
ted with retail marketing efforts. This assignment included using data to find m
arketing opportunities and serve as technical liaison between Marketing and IT
Established policy, procedures, work flow, and developed processes to ensure acc
urate audience targeting.
Overcame challenges including capturing historical transactional data across leg
acy systems, appending external data, using segmentation modeling for customer t
argeting and developing policy on business rules impacting the customers' market
ing experience
Provided direction to internal IT teams and external data vendors for extensive
response tracking and reporting requirements. Managed IT budget for external ven
dors totaling $1.2 million annually.
Managed data production staff focused on mail file creation, audience selection
for research efforts, response reporting and invoice processing.
Envisioned, negotiated and implemented the first externally hosted retail market
ing database at T. Rowe Price.
Extensive involvement producing research and marketing analysis reporting, inclu
ding managing research vendors for a variety of quantitative and qualitative res
earch projects.

Process Director
Targetbase (Subsidiary of M/A/R/C, Dallas Texas)
Greensboro, North Carolina
1996 to 1997
Provided marketing production management and lead production teams at this natio
nally recognized database marketing firm. Client teams included Thomasville Furn
iture, R.J. Reynolds Tobacco Company and Marriott International among others.
Accountable for creative phase and print production of all collateral material a
nd mailed marketing programs.
Coordinated cross functional teams, external vendors and monitored time lines fo
r peak efficiency.
Provided data files and methodology instructions to research analysts and data a
ppending services.

Senior Sales Executive

Advanced Mailing Services, Inc.,
Greensboro, North Carolina 1993 to 1996
Sales Manager (after Market Team Data acquired Prospector Marketing & Mailing)
Market Team Data, Inc.,
Winston-Salem, North Carolina 1992 to 1993
Owner/Operator
Prospector Marketing & Mailing,
Winston-Salem, North Carolina 1989 to 1992
Served as an account director in a sales representative capacity for all three f
irms. Serviced over 200 regionally based clients and increased annual sales year
-over-year.
EDUCATION
Master of Science in Management (M.S.M.)
Focus on Human Resources Track
Graduated December, 2009
Catholic University of America
Washington, D.C.
Bachelor of Arts in Business Administration
With a Marketing Emphasis
Graduated January, 1985
University of North Carolina at Charlotte
Charlotte, North Carolina
Master Certificate in Internet Marketing
Focus on Search Engine Optimization and Web Analysis
Completion date March, 2010
San Francisco University
San Francisco, California (online)
Certificate in Web Design
Focus on Technical Applications
Completion date May, 2010
Anne Arundel Community College,
Arnold, Maryland

TECHNOLOGY
Expert in MS Office - PowerPoint, Excel, Visio, Word, Outlook
Very Proficient in Adobe Creative Suite - Dreamweaver, Photoshop, Flash, Acrobat
Knowledgeable in InDesign, HTML, CSS, Java, Java Script, SQL