THERESA SUTTON G. G.

124 Ritch Avenue West - Greenwich, CT 06830

203-921-6009 - ts4dbc8e@westpost.net

Senior Executive / Marketing and Sales Director

Client focused executive with a proven track record of double digit growth in cr
eation of new business and expansion of existing businesses. Experience in creat
ive development, launching and leading ventures in the cosmetics, fragrance, jew
elry and packaged goods Industries. Able to adjust marketing strategies to respo
nd to rapidly changing competitive economic conditions and maintain P & L contro
ls. Notable success in marketing and selling to prestige, mass and specialty ret
ail markets as well as wholesale distribution.
Visionary * Strategic Thinking * Marketing * Leadership / Management
Account Acquisition / Expansion * Financial Accountability * Product Design / La
unch
Sales Forecasting / Promotions * Budget Planning * Sales * Public Relations

PROFESSIONAL EXPERIENCE
THE AUGUST GROUP, Greenwich, CT 1998 to Present
President
Strategic planner and creative business development consultant focused on new an
d existing businesses. Partnerships have included:
SUSAN RAFAJ MARKETING SERVICE, New York, NY (2009 to Present)
A global marketing company with a broad range of clients and projects in the bea
uty and fashion industries.
Vice President New Business Development
* Responsible for new businesses including business plans, concept development,
package design, retail environment and digital marketing. Contact with over 700
clients.
ELENA KRIEGNER DESIGNS, New York, NY (2008-2009)
Private Austrian jewelry designer
Vice President-Marketing and Sales.
* Developed business/marketing and sales plan for new venture.
* Developed P&L (15%) with a sales volume of $1MM.
* Created unique sales associate program offering 25% commission.
AM SUTTON &ASSOCIATES, Miller Place, NY (2003-2008)
Architectural firm tasked with marketing, public relations and web development.
Vice President Marketing
* Increased awareness 35%; new client base doubled.
INTERCOS AMERICA, New York, NY (1998-2003)
Directed marketing and production/operations teams in research on consumer trend
s, strategic initiatives and new product development.
Vice President-Marketing and Sales
* Generated 35% of new business in "color cosmetics" projects for the U.S. marke
t, equaling 47% of worldwide sales.
* Developed and executed diagnostic and strategic product presentations for new
business opportunities by market segment and position for new and existing clien
t
* Managed Retail Outlet with sales of $500K and 17 full / part-time associate
* Developed and issued creative trend analysis of cosmetic market report with co
mpetitive products information to existing and proposed clients.
Opened new accounts: Avon (becoming promotional and core business, Johnson & Joh
nson, Bliss, Proctor & Gamble (Cover Girl). Partial list of client base: Estee L
auder Companies (all brands), Calvin Klein, Laura Mercier, Revlon, Lorac.
COMPAR, INC. New York, NY 1995-1998
International cosmetic and fragrance company.
Vice President-Marketing and Sales
* Led and directed teams in creation and execution of new product development, m
arket research, R&D, packaging, advertising, visual merchandising and sales.
* Developed strategic objectives for new / existing prestige fragrance brands to
increase sales 12% (Fragrance Brands included: Paco Rabbane, Carolina Herrera,
212, Puig Fragrance Group).

REVLON, New York, NY 1994-1995

One of the world's largest manufacturers of cosmetics products.
Vice President-Retail Marketing
* Led new division of Revlon to create business opportunities and collaborated w
ith leading mass-market partners.
* Developed and implemented concepts for retail partnerships as Micro-Marketing
/ Account specific business building programs, leading to 5% increase in promoti
onal sales volume for Wal-Mart, Target and K-Mart.
SUTTON PINA ASSOCIATES, Greenwich CT 1992-1994
Unique firm offering turnkey business plans to a broad spectrum of clients in th
e beauty / fashion fields.
President
* Directed new business and niche market opportunities for existing corporations
and company start-ups. Partial List of Clients: Lancaster, Chanel, H20 Plus, Ar
den, Clinique, Gryphon, Beau Visages Day Spas, Hydrotech, Benckisker, Bath & Bod
y Works.
* Produced yearly sales volume of $5MM with NOP of 17%.
* Developed complete lines of fragrances, skincare, hair care, bath and body pro
ducts launched in mass and specialty distribution.
* Services included market research, trend analysis, alternative distribution st
rategies, new product development, package development, sales promotion, in-stor
e visual merchandising, media planning, public relations and creative advertisin
g campaigns.
CABOODLES, (Division of Plano Molding), Greenwich, CT 1990-1992
Designer and manufacturer of a myriad of organizers for cosmetic and beauty prod
ucts.
Vice President Marketing and Sales
* Directed development of a unique product for teens, expanded to a licensing pa
rtnership with Mattel
* Developed a cosmetic organizer for teenaged girls, a unique product line built
with minimum investment, and increased company sales from $20MM to $110MM. In t
wo years, market share grew to over 75% with a brand awareness of 77% and increa
sed profitability of 20%.
* Key role in a licensing agreement with Mattel Toys (Barbie for Girls Caboodles
was developed). The $20MM licensing program under the Caboodles brand name incl
uded travel accessories, personal care appliances, toys, school supplies and per
sonal accessories.
ESTEE LAUDER, INC. New York, N.Y. 1980-1990
Vice President Marketing - ARAMIS, INC.
* Developed long and short term objectives, strategies, and programs for Marketi
ng and Sales activities for the ARAMIS DOMESTIC Division of ESTEE LAUDER, achiev
ing $65MM in sales.
* Led Creative and Operational Teams responsible for strategic marketing goals t
o ensure market share, profitability and marketing expansion of the ARAMIS, TUSC
ANY, LAB SERIES product lines.
Executive Director, Sales Promotion, ARAMIS, INC.
* Developed and executed all promotional materials and events, sampling direct m
ail.
* Responsible for a $30MM Advertising and Promotional budget and $10MM in TV and
Print.
Director of Marketing Services, ARAMIS INTERNATIONAL
* Initiated Marketing strategies and calendars for 21 International Affiliate Ma
rkets including the direction of new product launches and promotional programs.
EDUCATION / AFFILIATIONS
Graduate Gemologist Degree - Gemological Institute of America, New York, NY
MBA Business Certificate Program, Graduated with Honors - Long Island University
, New York, NY
B.S. English / Education, Graduated Cum Laude - State University of New York, Os
wego, NY