HISTORY:

The story of ‘Servis’ begins with a group of friends - young, energetic,

fresh from college - who established Service Industries more than 50
years ago..

These young men, named Ch. Nazar Muhammad (Late), Ch.

Muhammad Hussain (Late) – both from Gujrat district and Ch.
Muhammad Saeed (Late) from Gujranwala District, started business in
1941 at a small scale in Lahore. At that time, they were only
manufacturing handbags and some other sports goods. Within years
their business flourished remarkably and they were supplying their
products to every corner of India at the time of Partition.

Chaudhry Nazar Mohammad Mohammad Hussain Chaudhry

In 1954, they installed a shoe manufacturing plant at industrial area

Gulberg, Lahore. This started production in the same year. The
industry started manufacturing various types of shoes. Later
management shifted the factory from Lahore to Gujrat. Service Sales
Corporation (Pvt.) Ltd. – the Group’s marketing company – was
established in 1959. Humility, fairness, and respect were the values
close to the heart of these founders and it were these values that led
to phenomenal success of the Group over the years.

Today, the production side of the company has flourished into Service
Industries Limited (SIL) which has world-class shoes, tyres, tubes, and
rubber production facilities in Gujrat and Muridke. SIL is also the
leading exporter of footwear. Service Sales Corporation (Pvt.) Ltd.
(SSC) is today Pakistan’s leading footwear retailer which is also
diversifying into other businesses.
A humble venture of friends has grown into a Group that makes a
difference in lives of millions of people every day today.

BRAND AND BRAND EQUITY:

SERVIS is a Brand name which has an identification of its

manufacturer differentiation from its competitors.

It is Pakistan’s leading footwear brand and retailer.

Starting its journey as a single retail footwear outlet, the brand today
has a 400+ stores present in Pakistan, 2000+ dealer-base, and a
growing international footprint in Europe, Middle East, and many other
regions of the world.

At the heart of all our endeavors lies the spirit of our countrymen.
Servis and its roots are grounded firmly in Pakistan and its people. We
understand their needs, their lives and their dreams. Sharing in their
moments both big and small, Servis has been their companion in
happiness for over 50 years. And with our commitment to constant
innovation and uncompromising quality, we endeavor to delight our
customers with the very best products and services.

BRAND ELEMENTS:
 NAME: SERVIS

 LOGO:
 SYMBOL: IT HAS ITS OWN REJISTERED SYMBOL.

 SHAPE: ITS SHAPE IS RECOGNISED AND KNOWN.

 COLOR: ITS COLOR IS WHIT WITH RED BACKGROUND

  CHARACTER: SERVIS USE DIFFERENT CHARRACTORS SUCH
AS SHAHID AFRIDI AND OTHER SALIRITY GIRLS AND MODLES.

 SOLGON: THE SOLOGON IS FEEL GOOD!

WHY DO SERVIS MATTER?

A. Customers:
 The servis is accountable for what they serve to the public .in case
there is any kind of deficiency in the product, they take all the
responsibility to fix any problem.
 Servis Group is one of the most respected corporate
citizens of the country and has a rich heritage spanning
over half a century. So the customers don’t have to waste
time and money to search servis.
 Servis is Pakistan's largest footwear manufacturer and
exporter with interests in wholesale and retail sectors.
With a growing portfolio of brands and a nationwide
network that touches millions of lives every day, Servis is
one of the foremost brands in the country and has overall
sales of more than PKR 12 billion. So it is very well
recognized company in Pakistan to be the best and people
like to buy its product.
 All the public of Pakistan belonging to any class of income
know about the servis brand to be the best and reliable.
B. Firm:
 The servis matters for the firm as well because it gains financial
returns which enable the firm perform better in the market .
 It has very well competitor recognition in the market as most people
prefer to use its product.
 The firm has a good quality assurance and claim to provide best
quality of products to the customers.
 It has well association and loyalty with its customers and hence
they have very strong attachments among each other.
SERVIS INDUSTRIES LIMITED (SIL)
Servics Industries Limited (SIL) is a public limited company listed on
the stock exchanges of Pakistan. It has annual revenues of about PKR
6 billion and is the largest manufacturer of footwear, tyres & tubes for
two-wheelers, and has been the largest footwear exporter of the
country for the last 10 years.

The company employs more than 6,000 people in its facilities located
in Gujrat and Muridke and exports its products primarily to Germany,
Italy, France and the UK. With a strong emphasis on product quality
and innovation, SIL has built both domestic and international
recognition of company’s products.

SERVIS SALES CORPORATION (SSC)

Servis Sales Corporation (Pvt.) Ltd. (SSC) is Pakistan’s leading retailer

that has set new record standards and created new benchmarks in the
retail industry. The Company is at present the largest footwear player
in Pakistan by revenue. With its world-class retail systems, dynamic
approach to business and highly energetic team, SSC is today heading
towards becoming a regional retail player.

The Company runs its footwear retail business under ‘Servis’ brand. It
has also established some of the most loved footwear brands
including:
Popular Products of Servis Shoes:
•Cheeta •Calza •Toz

•Don Carlos •Snooz •Liza

•Shoe Polish •Shoe Brush •Shoe Shine •Socks

•Service shoes •Cuff Links •Gift Items •Buckles

•Purse •Bags •Leather Goods •Shirts

•Trousers •Ties •Chappal •Slippers

•Ladies Shoes •Branded Shoes •Ladies Slippers •Ladies Sandals

•Bridal Collections •Casual Shoes&sandles •Dress Shoes •Men Sandals

•Peshawari Chappal