B.

MIKAEL WAGNER
2002 Third Street, #207 * San Francisco, California 94107 * 415-786-0428 * mikae
lwagner@gmail.com

* SUMMARY OF QUALIFICATIONS *
Director: Communications, Public Relations, and Social Marketing
Dynamic, innovative, and results-getting public relations and marketing leader w
ith 15+ years of demonstrated success creating and executing impact-generating a
dvocacy campaigns. Strategic thinker and organizer, reputable for leveraging ele
ctronic, print, and new media technology to capture national attention and maxim
ize messaging effectiveness. Passionate change agent, experienced in corporate,
public, and non-profit environments. Polished, engaged, and proactive communicat
or. Seasoned teacher and mentor.
AREAS OF EXPERTISE
Social, Cause, and Viral Marketing * Public Relations * Media Advocacy * Messagi
ng * Strategic Thinking
Team Leadership * Networking and Partnership Development * Print, Electronic, an
d New Media * Consumer Habits
Community Outreach * Media Relations * Writing and Editing * Marketing Collatera
l Development * Government Relations
Public Policy Advocacy * Education Program Development * Elementary, High School
, and University Level Teaching
Multi-Cultural Communication * Broadcast Media, Radio, and Advertising Agency Op
erations * Problem Solving

* PROFESSIONAL EXPERIENCE *
PROMOTIONS WEST, San Francisco, California * 2000-Present
Full-service communications and public relations firm focusing on ethnic and div
erse marketing solutions.
Director, Public Relations
Impact and influence consumer habits by conceptualizing and executing advertisin
g campaigns, including capitalizing on new media and social networking such as b
logging YouTube, Facebook, and Twitter. Drive media relations and outreach by cr
afting and distributing press releases and media advisories and monitoring respo
nse to the same. Track and analyze return on investment (ROI) of social marketi
ng and educational initiatives.
Author case studies; complete needs assessments, and conceptualize and produce v
arious advertising materials. Conduct interviews and create diverse training col
lateral incorporating surveys, slide presentations, and instructional activities
. Develop and deliver trainings to empower community organizations, corporations
, and government bodies to leverage media advocacy effectively. Partner with acc
ount leaders and decision-makers to administer advertising budgets. Lead and men
tor team of up to 15 consultants.

CONSUMER ACTION, San Francisco, California * 2000-2010 (contract trainer)

National non-profit organization advocating consumer rights through education an
d multicultural / multilingual outreach.
Director, Outreach and Training
Pilot Los Angeles office operations from San Francisco base, spearheading audien
ce-specific community outreach initiatives involving general advocacy and legisl
ative elements. Advance goals and objectives by directing strategic planning mee
tings with both corporate and non-profit entities. Strengthen and expand partner
ship network with national organizations and corporations. Developed a series of
training modules for youth and adults. Document project activities and results
by completing quarterly and final reports. Lead team of 7 consumer outreach trai
ning managers. Develop and evaulaute curriculum content and training methodology
.
Select Highlights:
* Administered $1M+ in mini grants distribution.
* Strengthened educational initiatives targeting organizations, banks, and consu
mers by creating financial literacy and instructional "train the trainer" protot
ypes.
* Tracked and measured influence of financial literacy among consumers by orches
trating and executing study in collaboration with Brandeis University and Capita
l One Bank.
* Recognized by Union Bank and KQED Public Broadcasting with 2005 African Americ
an Local Hero Award for excellence in community-focused financial literacy educa
tion.

Cont'd.
B. MIKAEL WAGNER * mikaelwagner@gmail.com * PAGE TWO

CENTER FOR INFECTIOUS DISEASE PREPAREDNESS, UC Berkeley, Berkeley, California *

2004-2006
US Center for Disease Control (CDC) entity dedicated to equipping public health
professionals to prevent, identify, and respond to public health emergencies.
Director of Education and Public Information
Headed educational programs aimed at preparing students and health professionals
to handle potential and actual bio-terrorism threats. Orchestrated multiple 2-d
ay disaster preparedness training events throughout northern California. Execute
d media outreach strategy, including coordinating interviews, and handled commun
ication between UC Center and CDC.
Select Highlight:
* Authored disaster preparedness training curriculum targeting community audienc
e.

Other previous roles included Regional Marketing Director - Earle Palmer Brown P
ublic Relations, WDC /Hager Sharp Public Relations; Public Affairs / Editorial D
irector - KSFO Radio / KTLA TV; Promotions and Advertising Director - KSOL Radio
; Public Affairs Producer - KGO Radio; Regional Communications Director - Americ
an Heart Association, and Marketing Director - Tobacco Free Bay Area, California
State Public Health. Details on request.

* EDUCATION *
Master of Education (M.Ed)
San Francisco State University, San Francisco, California
Bachelor of Arts in Education
Texas Southern University, Houston, Texas
* PROFESSIONAL AFFILIATIONS *
Public Relations Society of America (PRSA) - Member
International Association of Business Communicators (IABC) - Member
San Francisco State University, Hospitality Management - Board Member, Marketing
/ PR
AARP California Regional Office: Diversity, Advocacy, and Baby Boomer Events - V
olunteer
African Advocacy Network, San Francisco - Marketing Volunteer
* Other AFFILIATIONS *
CA Department of Public Health - Asthma Program
UCSF AIDS Health Project - HIV Educator and Trainer
SF Department of Public Health - AIDS Eduation for Youth - Trainer
SF Department of Public Health - Sexually Transmitted Disease Branch - Marketing
Consultant
SF Department of Public Health - HIV Testing Campaign - Marketing Consultant
San Francisco AIDS Foundation - Health Educator