RAMINA KHACHI Senior Creative Director

200 Lonetree I Irvine, California 92603 I 949. 387.7527 I rk58ff54@westpost.net

- www.rbxbrand.com
P R O F I L E
Seasoned, award-winning creative professional with more than 16 years outstandin
g success in leading creative service, branding, marketing strategies, and produ
ct development, launching new companies and enhancing branding and positioning o
f existing companies. Proven ability to assemble and direct multidisciplinary te
ams of in-house and contract professionals in designing and implementing brandin
g and marketing strategies that encompass the full range of media and materials
including interactive Web presences, print collateral, retail packaging, trade s
how presences, and special promotional events.
Earned reputation for creating innovative and industry-leading total branding so
lutions, design excellence on behalf of clients in a wide variety of industries.
Led many global brand developments and solved the challenge of creating sub-bra
nds that roll up into a master parent brand. Excellent interpersonal communicati
on and presentation skills. Successful track record in new business development
with strong leadership and an entrepreneurial strength. Industry experience incl
udes Beauty and Cosmetic, Technology, Financial Services, Fine Arts, and Nonprof
its.
E X P E R I E N C E
MARKWINS BEAUT Y PRODUCTS I CIT Y OF INDUSTRY, CA I 1/2009*4/2010 An industry-le
ading manufacturer of beauty products, Markwins has developed product lines and
programming to reach women and girls of all ages and market segments. Its brands
include The Color Institute, The Color Workshop, POP, A.C.T., Bratz, The Spa Wo
rkshop, the Spa Institute, wet n wild, Black Radiance, and Tropaz.
SENIOR CREATIVE DIRECTOR
Formulated and executed innovative branding strategies to drive revenues, grow m
arket share, and improve brand recognition products. Led the development of a un
ified creative strategy, concept, design and comprehensive branding for multiple
lines of beauty products including wet n wild, Black Radiance, Beauty Benefits,
and Fantasy Makers. Supervised a high-level team of creative professionals and
coordinated with other departments to translate marketing objectives into unique
branding solutions. Managed and directed a full-time creative staff of 7 and ad
ditional freelancers as required. Involved in all aspects of client projects fro
m initial proposal to postmortem analysis; creative direction of content and vis
ual design (including information architecture, interface design and usability t
esting); defined strategic guidelines, including brand and style guides, and bra
nd positioning statements; oversaw all concept and visual design work for parent
brand and all sub-brands. Managed projects to develop and roll out a complete p
roduct development and marketing program. Determined market needs and generated
product requirements and definition for development. Defined, named, priced, and
positioned products and designed packaging. Led and developed multiple cosmetic
s lines for domestic and international markets.
* Grew sales revenues from $60 million to $75 million in the first six months, d
eveloping strategies that enabled addition of 3,500 new stores, a figure that is
still growing.
RBX BRAND EXCELLENCE (RBXBRAND.COM) I Irvine, CA I 2006*PRESENT A solo creative
services practice that delivers truly integrated marketing solutions built on cr
eative insight, design excellence, all focused on ensuring continuity of brand i
mage and marketing consistency.
OWNER
Assemble multidisciplinary teams as appropriate to achieve design and developmen
t of new products, effective technical package development, and purchasing advan
tages to achieve marketing goals. Developed effective branding and product devel
opment strategies for leading providers of beauty and cosmetics, technology, fin
ancial services, and nonprofits such as museums. Selected projects to date have
included:
* NISSIN FOOD: Current contract to launch several new product lines with full cr
eative design and production of packaging and merchandising
* UNIVERSITY Y MEDICAL: In an ongoing project, direct and design successful prod
ucts and packaging for Acne Free and Face Lift anti-aging formula. Designed a ne
w Website for corporate and individual product lines. Provide ongoing creative d
esigns for new products.
* ARBONNE INTERNATIONALS: Developed strategy and creative for successful launche
s of a skin care line.
* NEUTROGENA: Directed and designed successful products and packaging for skin c
are lines.
* HIGH-TOWER SOFTWARE: Developed strategy and creative solutions to re-brand the
company and launch successful new products in the Security Event Management (SE
M) space. Developed a new branding guideline and logo systems, redesigned the co
mpany Website, and designed and produced marketing collateral that included broc
hures, data sheets, and white papers. Developed the company*s trades how theme,
messaging, and graphics.
* LEXUS & TOYOTA DEALERS: Designed and produced Websites for two dealerships.
* AIG SUN AMERICA: Developed successful strategies and creative, including coll
ateral system, direct mail campaigns, for multiple product launches.
* THE WHITEY MUSEUMS, NEW YORK: Developed strategy and creative for the 2006 Bie
nnial Web launch for the museum, which houses one of the world's foremost collec
tions of 20th century American art. Developed an interactive presence that inclu
ded ticketing, video streaming, and an online catalog, leading the work of the a
rt director, copywriter, and production artists.
WUNDERMAN - NEW YORK, NY - 2005*2006
A member of the WWP global network of advertising and digital marketing companie
s.
Consulting associate creative director Provided a broad range of consultative cr
eative design services, supervised and directed print production and third-party
support, and developed creative strategies for online promotions and sales.
* Led concept and strategy on agency pitch efforts from online campaign, print a
dvertising, direct mail campaign including major client wins of Samsung and Inte
l. * Developed concepts and designs for a major Citibank email marketing campaig
n. * Designed and produced marketing materials for Microsoft and Samsung.
CAM SYSTEMS, INC. - NEW YORK, NY - 2000*2005
The company created business-critical software for traffic billing for the count
ry*s largest cable media companies, including Time Warner and Cablevision. The f
irm was acquired by OpenTV.
MARKETINGS DIRECTOR - CREATIVE DIRECTOR
Joined a very small company and was a key contributor to roughly quintupling rev
enues and profits by the time of its acquisition. Recruited and led an in-house
advertising agency of 15 creative and technical professionals in developing an e
ffective marketing mix that included a unified brand identity for all products a
nd services, a new Website, email campaigns, effective strategies for press rele
ases and news coverage, trade show presence, and participation in industry event
s. Selected and supervised the work of 3rd party support teams that included vid
eographers, photographers, animators, writers, sound designers, music composers,
and voice-over artists.
* Key leader in growing revenues from $5 million to $25 million annually with a
corresponding increase in profits of almost 500% *
RKDG DESIGN GROUPS - SAN JOSE, CA - 1990-2000
An award-winning, full-service, marketing and creative services agency.
FOUNDER - EXECUTIVE CREATIVE DIRECTOR
Created and led an agency that generated revenues exceeding $1 million in 2000 a
nd earned a reputation for accomplishment on behalf of many Fortune 1000 compani
es by providing a complete array of distinctive communication and strategic mark
eting solutions. Refined and implemented successful brand strategies for many le
ading brands, led product launches, and designed effectively branded Web sites.
Designed and developed one of the first retail transaction, e-commerce Web sites
in 1994. Selected clients included:
* cosmetic / beauty: John Frieda, Cynthia Rowland.
* technology: 3Com Corporation, Acer/Altos Computer, Adaptec Corporation, ALPS A
merica, Applied Materials Auspex Information, Borland International, Cirrus Logi
c, Cisco Systems, Frame Technology, FVC Video Conferencing Hewlett-Packard, IBM,
Intel, Infineon, Microsoft, Network General, NET.com, Nintendo, Novell, Quantum
Corporation Raytheon, Samsung, Seiko Instruments, StrataCom Inc, Sun Micro Syst
ems, Symantec, WebTV (Microsoft), Verizon * FiNaNcial i bankings: Bank of Americ
a, Citibank, Wells Fargo Bank, AIG Sun America.
* advertising agencies: Wunderman, Draft, TFB/BBDO, Poppe Tyson, Winston Adverti
sing.
* events marketings: Contempo Exhibit Design, Giltspur/Exhibit Group, Sparks Exh
ibit.
A W A R D S & P R O F E S S I O N A L R E C O G N I t I O N
* Best Standard of Excellence, Web Marketing Association, 2002.
* Best of the Show, Peoples Choice Award, Macromedia, 2001.
* Web Golden Award, 2001.
* Published in The Cyber Palette, 1999.
* Published in The Extreme Graphics Book, 1999.
* Featured in Photodisc's International Imagery in Design, 1999.
* Featured in the Adobe Art Gallery Designer of the Year, 1999-2000.
* Winner of 3 Categories at International Imagery in Design, 1999.
* Published in The Packaging Design Book, 1997.
* The Packaging Design, Addy Award, 1989.
.