MARK J.

GAGAS
106 Avon Court Malvern, P.A. 19355 (215) 805-1959 mapkos13@comcast.ne
t

DIRECTOR, PRODUCT & SERVICES MARKETING

Brand Management / Market Research / Strategic Positioning
Talented, results-producing Marketing Professional with a proven record of accom
plishment in planning and leading comprehensive marketing strategies in support
of business goals and objectives. Expertise in directing the creation of marketi
ng tools and steering the execution of marketing programs. Demonstrated success
driving growth in targeted markets through implementation of key projects. Solid
leadership skills; able to build and guide top-performing marketing team. Adept
at communicating with management, vendors, and internal departments to coordina
te overall marketing efforts.
Strategic Market Planning New Market Penetration
Marketing Collateral Development Market Research & Analysis
Product Development & Management Team Building & Management
Direct Marketing Programs Budget Preparation/Administration

PROFESSIONAL EXPERIENCE

DIRECTOR OF PRODUCT MARKETING, 2006 2010

IKON OFFICE SOLUTIONS Malvern, Pennsylvania
Define strategy for and develop, execute, and manage comprehensive marketing pla
n encompassing integrated marketing initiatives designed to penetrate and grow t
argeted markets. Communicate with field sales, management, internal departments,
and vendors to coordinate overall marketing effort in accordance with corporate
goals. Negotiate multiple vendor contracts and licensing agreements. Play integ
ral role in product development and training activities. Lead and direct forward
-thinking marketing team. Direct and manage $3billion mid-market strategy for al
l of Ricoh U.S. a global leader in the technology imaging industry to include th
e RBS, IKON, and Dealer sales channels.
Selected Contributions:
Drove up printer product sales by 29% or $3.7-million through designing and lau
nching new marketing strategy.
Increased new-product leads from 45 to 1087 within one month by spearheading cr
eation and implementation of highly effective technician lead campaign resulting
in significant revenue gains in new markets
Exceeded business goal by increasing the Inside Sales and Telesales teams reven
ue by $2.3-million annually, propelling overall market share beyond in our micro
-market space.
Multiple successes bringing fringe product into IKON mainstream sales portfolio
creating a cornerstone customer offering strategy
Worked cross-functionally with the creation, design, training, and delivery of
new branded printer line bringing new product offering to market

DISTRICT SALES MANAGER, 2004 2006

MAJOR ACCOUNT/SELLING MANAGER, 2001 2004
IKON OFFICE SOLUTIONS Syracuse/Albany, New York
Developed and managed a professional sales team of direct reports, driving busin
ess results by achieving revenue equipment contribution targets. Participated in
strategic account planning, execution and market penetration. Assisted team in
career planning through cadence of individual development plans. Maintained comm
unication with senior management to ensure sales activities aligned with busines
s goals. Provided leadership and direction to sales associates to guide the succ
ess of team quota attainment and ensure congruence with objectives.
Selected Contributions:
Successfully maintained and increased client base by designing and implementing
strategic customer-retention projects with annual team revenue achievement of 1
80% of assigned quota
Increased individual team revenue ASP to 179% with the average GP at 266%
Increased average team individual deal from $7.6k to $13.6k
Planned and led execution of sales rep training that doubled monthly revenue.

MANAGING PARTNER, 1997 2001

THE PITA PLANET Oswego, New York
Creation of team environment managing training and development of managers. Resp
onsible for product selection, pricing, and programs. Assisted in Web site promo
tions and in communicating marketing programs. Developed creative print and onli
ne marketing collateral. Oversee all other aspects of the business including pay
roll, buying, scheduling, hiring, and special events.
Selected Contribution:
Increased annual sales by 180% with campus and business to business marketing c
ampaign
Best new business award SUNY Oswego

CUSTOMER DISTRIBUTION MANAGER, 1996 1997

Raymour & Flanigans Furniture Newburgh, New York
Direct all aspects of operations for a 140,000 sq ft distribution center with a
14 person staff. Create documentation for all processes and implement detailed t
raining plans. Devise in-house activity reporting tools to track and report accu
racy and productivity in detail on all functional areas of the CDC.
Selected Contribution:
Reduced overtime in all departments from 13.4% to less than 1.5% of hours worke
d.
Improved the employee retention rate by 25% through implementation of employee
recognition programs and by creating a pleasant and professional work environmen
t.
Lowered distribution operating expenses by $132,000 within the first year

U.S. ARMY INFANTRY SQUAD LEADER, 1991 1995

U.S. Army Schofield Barracks, Hawaii
Worked within a team environment to carry out a full range military functions. D
aily responsibility for soldiers physical and mental fitness and well being. Sel
ected to train new soldiers to help assimilate them into the unit. Provided coun
seling and prepared soldiers for readiness for deployment. Provided tactical and
technical guidance to subordinates and professional support to both subordinate
s and superiors in the accomplishment of their duties.
Selected Contribution:
Selected for fast track program for promotion for soldiers that show outstandin
g ability
Multiple awards and certificates achieved for conduct above and beyond
Chosen to participate and won multiple soldier of the month/quarter boards
Honorable discharge

EDUCATION & CREDENTIALS

Business Administration, 1989-91 SUNY Morrisville New York, USA

Preliminary Leadership Development, 1993
Consultative Sales Training, 2001-2004
Six Sigma- Yellow Belt, 2006
Sales Succession Planning Member, 2004-2006
IKON Mentor Program Member, 2006
Chair of the Communication Committee, 2005-2006
Chair of the Moral Committee, 2004-2006