PAUL A.

GESIMONDO
805 East Silverleaf Street
Greer, South Carolina 29650
Telephone: (864) 292-8338
BUSINESS MANAGEMENT PROFESSIONAL
KEY AREAS OF EXPERTISE:
* MANAGEMENT/ADMINISTRATION * SALES/MARKETING
* FINANCE AND BUDGETS * CUSTOMER SERVICE & SUPPORT
* OPERATIONS * PERSONNEL TRAINING & DEVELOPMENT
PROFILE:
* Background encompasses extensive professional experience in the following key
positions of responsibility:
* President/CEO-Publication Business
* Vice President Customer Operations; Vice President/Executive Director of Sales
& Store Operations; Executive Director - Customer Service; Director of Marketin
g & Customer Operations; Director of Accounting Operations/Financial Planning.
* Proven experience in: exceeding sales objectives; developing and managing fina
ncial budgets and forecasts; developing and managing sales strategies to increas
e sales and revenues; hiring, training, supervising and motivating personnel to
exceed performance goals; managing sales organizations in excess of 400 individu
als; managing customer service organizations in excess of 800 individuals; manag
ing marketing and finance organizations. Develop strategy for company developmen
t and growth, including working with financial institutions, investor community
to obtain funding vehicles to start new company.
SELECTED ACCOMPLISHMENTS:
Sales & Marketing/ Operations:
* Designed and developed sales and marketing strategies that resulted in 36% com
pany growth.
* Developed process modifications that increased productivity by 35% through Pro
cess Reengineering.
* Successfully developed Acquisitions, Relocations and Retrofits which accounted
for an increase in sales of over 36%.
* Implemented new work process for 52 locations which increased revenues in the
New York Region in excess of 33%.
* Developed strategies for the successful market penetration of all properties i
n the Southeast Region to achieve growth in excess of 55%.
* Implemented and managed production, and operations group of state magazine's
publication company and grew sales to over $1.2m in 2 year time frame.
* Implemented and coordinated a national circulation and distribution arm of the
publication company to grow distribution to over 540 retail locations in Southe
ast and over 12k subscribers in over 48 states.
Customer Service and Support:
* Managed and coordinated Customer Service operations to support a customer base
in excess of 1.5M customers.
* Developed and implemented Call Volume programs to handle in excess of 900,000
calls per month while achieving service levels in excess of 85% and abandoned ra
tios of less than 3%.
Finance & Budgets:
* Managed company budgets in excess of $200M.
* Reduced expenses by $1M through Process Reengineering of various operating dep
artments.
* Managed Accounting Operations which included 3 Regional Controllers in various
markets throughout the country.
* Developed Quality Control areas in the Southeast Region of the company, which
resulted in cost controls and reductions in excess of 35% annually.
* Reduced outstanding receivables of $60M within 15 months, which resulted in re
ducing DSO from 140 days to 28 days.
Personnel Training & Development:
* Developed and coordinated training programs which resulted in increased produc
tivity of over 20%.
* Led and coordinated Corporate Cultural Change Initiatives.
PROFESSIONAL EXPERIENCE:
Corporate Consultant: P
resent
Greenville, South Carolina
* Consultant Customer Service Matrix/Call Center operations
* Consultant Retail operations
* Consultant Business operations

PEACHTREE MEDIA GROUP :

Greenville , South Carolina
2002 to March 2009
CEO/Managing Partner
* Founded the State of SC Lifestyle magazine.
* Obtained Funding thru financial institutions and the investment community to s
tart business.
* Developed production, operations, distribution and circulation and sales staff
s.
* Managed ongoing daily operation of the business.
* Grew sales to over $2.2m annually

* NEWSOUTH COMMUNICATIONS 2001 to 2002

Greenville, South Carolina
Vice President Customer Operations
* Manage Call Center operations/production (activation of new customers; moving
lines; adding lines; changing features on customer accounts).
* Hire, train, supervise, motivate and evaluate four (4) directors.
* Oversee: 1-800 line; outbound calls; welcome and retention; credit and collect
ions.
* Manage subgroups: Executive Complaints; Resource Management Group (scheduling
and staffing).
* Achieved extensive employment growth (8 to 157 employees).
* BELL ATLANTIC MOBILE 1997 to 2000
Orangeburg, New York
Vice President/Executive Director-Store Operations (1998-2000)
* Assembled and responsible for operating and capital budgets in excess of $54.5
million.
* Responsible for direct sales of over 240,000 new customers yearly; serviced ex
isting customer base of 1.5 million customers; regional store channels revenue r
eached in excess of $25 million.
* Strategic development of all advertising campaigns.
* Managed Communications Store Operations for New York/New Jersey Region.
* Managed seven Regional Directors (Sales; Service; Operations; Merchandising; H
uman Resources; Training); indirectly managed 425 sales and operations personnel
and 120 technical personnel.
* Coordinated all telemarketing efforts which included purchasing and maintainin
g technology to support all functions within the Store Channel.
Vice President/Executive Director-Customer Operations (1997-1998)
* Managed operations of multiple call centers (24 x 7) with staffing in excess o
f 850 employees.
* Managed call volumes in excess of 900,000 per month while maintaining service
levels of 85% customer satisfaction level and 3% abandoned ratio per month.
* Coordinated strategic direction for all Customer Support Services across all m
arkets; worked closely with all Regional Directors to assess performances, evalu
ate alternatives and set regional standards, policies and procedures as it relat
es to all customer services and customer satisfaction goals.
* Managed all functions of Customer Service/Business Operations for the New York
/Northern New Jersey Region.
* Developed and managed budgets in excess of $29.6 million.
* Coordinated market penetration for all NY/NNJ MSA's and RSA properties.
* Worked closely with Marketing and Finance to achieve regional objectives and c
oordinate meeting objectives of customer satisfaction, customer retention and lo
yalty, bad debt expense and to help meet revenue and profitability goals.
* Responded to major escalated complaints and appeals.
* Coordinated telemarketing efforts on all products and service offerings.
* Member of corporate Cultural Change Council (directed Regional Cultural Change
initiatives).
* BELL ATLANTIC NYNEX MOBILE 1991 to 1997
Greenville, South Carolina
Director of Marketing and Customer Operations
* Managed all functions of Customer Services, Marketing and Customer Operations.
* Managed Marketing budget of $4.5 million.
* Hired and coordinated all advertising companies with local and national advert
ising agencies.
* Developed strategic and image advertising campaign for Southeast Region.
* Coordinated all funds to sales/store channels to enhance sales distribution ef
forts.
(Continued on back page)
PROFESSIONAL EXPERIENCE:
* BELL ATLANTIC MOBILE/METRO MOBILE CTS 1988 to 1991
New York, New York
Director of Accounting Operations/Financial Planning (Corporate)
* Managed all Accounting Operations for all regional locations, including direct
reports of three Regional Controllers in the Northeast, Southeast and Southwest
markets, as well as being responsible for the company's budget.
* Developed an Internal Audit Department.
* Trained and hired staff for the department.
* Coordinated the purchase and implementation of a new computerized billing syst
em company-wide which resulted in a savings to the company of $15 million over f
ive years.
* Helped oversee the acquisition and implementation of a new DEC hardware for th
e system in coordination with the MIS Department.
PRIOR PROFESSIONAL EXPERIENCE:
 Director of Accounting and Finance, MTV Networks, Inc. (1980-1987)
Director of Accounting for New York Headquarters, USA Networks, Inc. (1977-1980
)
Accounting Manager for New York Headquarters, American Airlines (1974-1977)
EDUCATION:
Finance/Marketing (1974)
Lehman College - Bronx, New York
Executive Leadership Program (MBA Program) - (1996)
University of Texas - Austin, Texas
Training:
* Dun and Bradstreet Business School, New York
* Certificate of Achievement in Credit/Collections/Financial Analysis, Dun & Bra
dstreet Business School
REFERENCES:
Available upon request.