Rethink.

A gorge. Jump or swerve?

Think & act quickly before you crash.
Rethink.
Riding Experience - Design Strategy
Some situations require quick actions more than
planning for the intended further steps.

A route decides the success of a ride.

Not the destination.
The methodology adopted will decide the
outcome of the design project.
Basic riding skills demand an awareness of
conserving your energy by allowing the wheels
to keep rolling. Once you stop, even once,
it is difficult to regain your momentum

It is easy to ascertain a route.

It is impossible to pre-decide
a line for the wheels to follow.
Planning for the expected is only a
practice test for the strategy executed
While you can appreciate others’ maneuvers during the unexpected.
from the side of your eye, you cannot take
the focus away from your line. You’ll crash!
There is only so much inspiration that can
be drawn from competition.

It is important to keep the wheels

rolling post a jump. If you brake, you will fall.
Problems are meant to be solved.
A project is incomplete till they’re ALL solved.
 TISSOT SILENT
Dial vibrates the area around the
placement of the minute/hand needle.
Rethink.
This watch was originally conceptualized Approach to Disability -
for the blind. It now finds premium usage
with professionals who don’t wish to seem Cosmetic Package Interfaces.
uninterested in the meetings they’re attending
by looking at their watch for the time. RESONANT DESIGN
The cosmetic industry is built around color. While designing for an impairment,
How can you distinguish colors the resultant doesn’t necessarily
for the visually impaired? need to be an AID.

APPROACH TO DISABILITY
Disability isn’t an inability.
It infact is a superability...
If you don’t have legs..maybe you can fly?
Imagine a cosmetic compact missing a hinge.
Would it still ‘open’? What other benefits
could a capless bottle have?

HIGHLIGHT THE UN-ORDINARY

Disability isn’t a bad thing..
Aids to disability needn’t be hidden
How can we aesthetically integrate
the wearing out of package with time?

SPECTACLES HEADPHONES
Previously considered AIDS
are now a fashion trend

INTUITIVE FORMS ARE SIMPLE TO USE

Accentuated contours in a form
direct mobility through a product
Can you ensure the user doesn’t fumble with a package?
How can a user visually identify the opening interface of the package?

forms of these applicators are directed towards helping

direct mobility of finger during application of product.
 Rethink.
Behavioral Insights

DIGITAL PURCHASE
Quick redundancy in digital mediums
spans across regular song updates of the
recent top 10’s to purchases of applications.
Does a concept unique to tangible goods trade
effectively transcend the boundary of the digital?
What factors would play a role in purchases over
the digital medium?

OVER-USED. WHAT’S NEXT? As humans we’ve a habit of adapting

People have a tendency to over-utilize to environments around us. A study of natural
a given resource. Should the next behavior vs. adaptation gives good inspiration
gen-interfaces blur boundaries of a on the next generation of products.
product or make them more defined?

GPS INTERFACES
Trackstands help keep the bike steady as we check
the GPS for a path. What change in interface can avoid this
interruption & therefore a need for trackstands?
SECURE WHATS MINE
Can mass-customization help develop MOUSE CLICKS
products so sincerely yours that noone Clicking is a new activity
else can dream of utilizing them? induced in human behavior.
What new elements of behavior can
integrate with next gen-interfaces?

GATHER & SECURE
Our organization often comprises of unrelated objects
stocked together. This helps further in allocating areas to look
for the object.
Can other systems replicate the mystery of finding
another previously lost object in a pile of organized mess?
INTUITIVE RESPONSE TO FORM
We relate with distinct forms in a particular way. We then
require them to respond in an intended way.
The response to press usually creates a depression
in the form we’ve touched. Can such tactile
representations on a touch screen enhance user actions?
Rethink.
Behavioral Insights
When given a new interface,
we try to transform it from the novel to habitual.
Cues from our everyday habits help enhance this
transition.
INTERRUPTIONS.
In the age of multi-tasking its important
to account for a continuous stream of
interruptions. How can we further address
the act of summarizing what was done before
the interruption?
How can consciously erasing a previous engagement
help enhance user interaction with the interface?
PLACING DISTINCT OBJECTS TOGETHER
Intuitively, when we find a key, we look
for its keyhole. We’ve permanently linked
certain objects together.
Tooth-brush + Brushing are the most intuitive activities
learnt through childhood. Why is the market focused
on bristle innovation, something the least of our
concerns while brushing.
VISUAL & TACTILE ASSURANCES
The click of the button as you close your clutch
reassures the safety of your bag.
Cues are usually a combination of the form & the tactile
or visual association with it. The IPOD dialer makes a
auditory, not tactile, click sound as your turn the dial.
with inspiration from Jane Suri’s talks & articles
 Interfaces.
Deducing effect of economic
eye & lip effects give downturn on cosmetic interfaces
an instant lift to the face
Immediate & direct feedback.
How might formulation/applicators
draw immediate response?

delivering hi-impact
makeup effects
What sort of package can contain dewy
liquid formulation that creates a hi-impact layer
on lips?
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USE OF THIS INFORMATION WITHOUT THE EXPLICIT WRITTEN CONSENT OF ZEN DESIGN SOLUTIONS IS PROHIBITED & MAY BE ILLEGAL.

Recession Depression
seeking instant beauty
1
Visible Innovation
What package + formulation innovation can establish
an instant link with the user?

GIVENCHY S/S MMXI

Lipsticks are the cherry of depression

How do you enhance vibrancy
& therefore shelf appeal of lip-colors?

packages with no mirror

to make the user focus on spending 4
time with herself in front of the dresser.
Experiment with shades
& techniques of application
Apart from testers, how can small
proportions become a viable proposition
for packaging

1. vibratory applicator 2.specialized mascara applicator 3. using holographic image of man that undresses as package is opened. 4. experimental eyeshadow packs
Rethink.
NISHITA GILL
B.Des ACCESSORY
DESIGN

+91-987-141-6622
nishitagill@gmail.com