JANE DUELL

604 Main Street #401 Fort Worth Texas 76102

(Phone) 817.714.9179... (Email) jd68d5dc@westpost.net
Diverse management experience with added expertise and success in selling the wo
rld's most respected food brands, strong sales skills, and dedicated ongoing tea
m building efforts. Strong interpersonal and communication skills clearly ident
ified and demonstrated in every leadership opportunity. Analytical background i
ncludes proficient knowledge of software applications along with extensive exper
ience in syndicated data analysis.
Known for a "can do" attitude and acceptance of continued challenges working in
a cross functional environment. Consistent record of "drive for results" achiev
ements and exceeding sales objectives. Demonstrates self-direction, motivation,
and resourcefulness to adapt to a "better way to do business". Passion for nat
ural, organic and sustainable. Significant volunteer experience.
CAREER HISTORY
Pulmuone USA/Monterey Gourmet Foods, Kent, Washington July 20
06- Present
Regional Sales Manager
Pulmuone USA/Monterey Gourmet Foods markets all natural premium gourmet products
under five brands: Wildwood Organics, Monterey Pasta Company, Cibo Naturals, Em
erald Valley Organics and Sonoma Foods.
* Manage $15 M worth of grocery/mass and all natural retail business with nation
al and regional players.
* Develop customer business strategies- pricing, distribution, promotions- and f
act based selling solutions for each channel and region. Create profitable go-t
o-market strategies while partnering with our customers to gain points of distri
bution. Successfully launched new product lines into national distribution man
aging all aspects from test marketing to first ship, driving $1.5 M incremental
business in 2009.
* Utilize syndicated data (Nielsen). Strong background in developing brand stra
tegy selling stories and recommending solutions. 2010 sales up 18%. Sales grow
th through analyzing both baseline and incremental sales to identity effective p
romotions, category trends and regional market characteristics.
* Work with product development, the culinary team and operations. Member of th
e ACE management team, serving as a liaison connecting sales and ops.
* Thorough understanding of my customers leveraging the broker network, business
reviews, constant communication and market trend analysis.
* Responsible for building the annual sales budget and sales forecasting for my
region.
Kraft Foods, Irving, Texas May 1996-April 2006
Category Analyst January 2004-April 2006
Utilized a broad array of skills, talents and experience in a multifunctional ro
le as a Category Analyst supporting Kroger Southwest.
SALES/MARKETING
Motivation, creativity, and communication abilities called on daily to deliver
against challenging sales goals and objectives such as the attainment of categor
y growth and product distribution targets in the face of increasing corporate ex
pectations and competitive activity.
* Led the Kroger Southwest team project introducing Starbucks to retail, utilizi
ng both Kraft's direct sales force and grocery broker resources. Sales were $5
M in 2006 with 22% annual growth. With only 5% of category shelf space, Starbuc
ks generated 11% of total sales.
* Grew Crystal Light dollars 33% in 2006 vs. prior year and grew market share +5
%.
PRODUCT MANAGEMENT
Support customer accounts worth over $200 M. Member of a marketing team respon
sible for merchandising, pricing, distribution and promotion of over 700 brand n
ame products, including DSD categories (DiGiorno, Tombstone and CPK frozen pizza
). The team consistently achieved category growth while exceeding sales objecti
ves.
* Proficient in category analysis, reviewing 35 different grocery categories eac
h year, promoting both base line and incremental volume.
* Expert level knowledge in Apollo Professional Space Management software for th
e development of shelf and aisle management.
* In-depth expertise in Nielsen data analysis.
PRESENTATION/COMMUNICATION SKILLS
Proficient in sales presentations, computer training, and data analysis instruc
tion, from one-on-one conferrals to large scale proposals and presentations to e
xecutive management.
* Led committee to develop Kraft Kroger Region mentoring program.
* Utilized numerous opportunities to build teams and deliver training. In 2006 t
rained the Nabisco DSD retail team to implement an extensive cross merchandising
promotion with cookies and Kool Aid.
* Served as Editor/Publisher of Kraft Kroger Region Newsletter, which was distri
buted to 1,000 Kraft headquarter sales associates.
PROJECT MANAGEMENT
Provided organization, direction, and awareness in establishment of retail merch
andising programs, including extensive work with the condiment and beverage cate
gories. Key strength is developing customer relationships. Also strong in team
work, organization, project implementation.
SALES ANALYSIS
Significant experience in sales and marketing analysis, including new item laun
ches and special projects designed to create excitement and growth around existi
ng product lines. Proven expertise in identifying category strengths and growth
opportunities. Strong background in working with regional market characteristi
cs.
Space Management Specialist January 2001- January 2004
Designed and maintained over 1,000 plan-o-grams, in over 35 different categories
each year. Consistently protected share of shelf, while promoting base line vo
lume.
Retail Project Manager January 1998- January 2001
Managed a team of twelve retail merchandisers in all grocery shelving responsibi
lities including displays, resets and promotions. Worked extensively with local
and national brokers on blitz projects, new item introductions and seasonal mer
chandising.
Sales Representative May 1996- January 1998
Sales support for new items in the retail environment, including new items, core
distribution, incremental merchandising. Outstanding environment for developin
g superior sales and customer relations skills.
Procter and Gamble, Dallas, Texas June 1994-May 1996
Sales Representative

EDUCATION
BS - Business Administration, Trinity University, San Antonio Texas