HUBLI EDUCATION TRUST

INSTITUTE OF MANAGEMENT STUDIES

HUBLI
A

PROJECT REPORT ON

“Assessment of market potential of (Rural) Fixed wireless phone

of RELIANCE communication Ltd” in singrauli (mp).

Submitted by
Ms. Vanshikha singh
Reg No: MBA09/05
2010-2011

Under the Guidance of

Internal Guide External Guide

Mr.Praveen joshi Mr.Vinay Kumarsrivastav
faculty
HET – IMS , Hubli Singrauli mp
 HUBLI EDUCATION TRUST

INSTITUTE OF MANAGEMENT STUDIES

HUBLI
A
PROJECT REPORT ON
“To study the Quality of Amul milk and The customer satisfaction of
Amul Product” at Indor city

The Taste Of India

Submitted by
Ms. Vanshikha singh
Reg No: MBA09/05
2010-2011

Under the Guidance of

External Guide
Mr.ChandaTalawali Mangalia.
Depot-Incharge
GCMMF LTD, Indor
 Product

AMUL means "priceless" in Sanskrit. The brand name "Amul," from the
Sanskrit "Amoolya," was suggested by a quality control expert in Anand.
Variants, all meaning "priceless", are found in several Indian languages.
Amul products have been in use in millions of homes since 1946. Amul
Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul
Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and
Amulya have made Amul a leading food brand in India. (Turnover: Rs.
42.78 billion in 2006-07). Today Amul is a symbol of many things. Of high-
quality products sold at reasonable prices. Of the genesis of a vast co-
operative network. Of the triumph of indigenous technology. Of the
marketing savvy of a farmers' organisation. And of a proven model for dairy
development.

Bread Spreads

• Amul Butter
• Amul Lite Low Fat Breadspread
• Amul Cooking Butter
Cheese Range:
 • Amul Pasteurized Processed Cheddar Cheese
• Amul Processed Cheese Spread
• Amul Pizza (Mozarella) Cheese
• Amul Emmental Cheese
• Amul Gouda Cheese
Milk Drinks:
• Amul Kool
• Amul Kool Cafe
• Kool Koko A delight to Chocolate Lovers. Delicious Chocolate taste
• Nutramul Energy DrinkA drink for Kids - provides energy to suit the
needs of growing Kids
• Amul Kool Chocolate Milk
• Amul Kool Flavoured Bottled Milk
• Amul Kool Flavoured Tetra Pack
• Amul Masti Spiced Buttermilk

Amul introduces the Best Thirst Quenching Drink

Powder Milk:
• Amul Spray Infant Milk Food
Still, Mother's Milk is Best for your baby
 • Amul Instant Full Cream Milk Powder
A dairy in your home
• Sagar Skimmed Milk Powder
Which is especially useful for diet preparations or for use by people
on low calorie and high protein diet.
• Sagar Tea Coffee Whitener
• Amulya Dairy Whitener
The Richest, Purest Dairy Whitener

Fresh Milk:
• Amul Fresh Milk

This is the most hygienic milk available in the market. Pasteurised in

state-of-the-art processing plants and pouch-packed for convenience.

• Amul Gold Milk

• Amul Taaza Double Toned Milk

• Amul Lite Slim and Trim Milk

• Amul Fresh Cream

• Amul Shakti Toned Milk

For Cooking:
 • Amul / Sagar Pure Ghee
Made from fresh cream. Has typical rich aroma and granular texture.
An ethnic product made by dairies with decades of experience.
• Cooking Butter
• Amul Malai Paneer
Ready to cook paneer to make your favourite recipes!
• Utterly Delicious Pizza
• Mithai Mate
Sweetened Condensed Milk - Free flowing and smooth texture. White
to creamy color with a pleasant taste
• Masti Dahi

Desserts:
• Amul Ice Creams
Premium Ice Cream made in various varieties and flavours with dry
fruits and nuts.
• Amul Shrikhand
A delicious treat, anytime
• Amul Mithaee Gulab Jamuns
Pure Khoya Gulab Jamums...best served piping hot.
• Amul Chocolates
The perfect gift for someone you love.
• Amul Lassee
• Amul Basundi
Health Drink:
• Nutramul
(Malted Milk Food made from malt extract has the highest protein
content among all the brown beverage powders sold in India.)
• Amul Shakti Health Food Drink
(Available in Kesar-Almond and Chocolate flavours).

Price:
At the time Amul was formed, consumers had limited purchasing power,
and
modest consumption levels of milk and other dairy products. Thus Amul
adopted a low-cost price strategy to make its products affordable and
attractive to consumers by guaranteeing them value for money.

Packing
 Dispatching

PRODUCTION PROCEDURE

The different types of milk different in quality are

TYPES OF MILK FAT SNF
Full Cream Milk 6% 9%
Toned Milk 3% 8.5%
Standardized milk 4.5% 8.5%
Full Cream Milk 6% 9%
Shudh milk 6% 9%

Milk:

 STORAGE OF CHILLED
 PESTEURIZATION
 PACKING
 STORAGE
 INFORMATION ACCUMULATED

For successful accomplishment of my project I gathered information about

different views of consumer about the milk, shown in charts as

CHART 1

Sales
20

34
Standard milk
Tonned milk
6
high fat milk
Double tonned ,ilk
14 Shubham milk

26

This chart shows the sales of different quality of Amul milk. we can see that
standard milk is most popular & double tonned milk is least popular ,rest
have an average sale.

CHART 2
 Daily consumption
12

12 38
>1 litre
1-2 litre
2-3 litre
<3 litre

38

Chart 2 shows the daily consumption of milk. Here we can see that
maximum consumers have a need of only 1 or less then 1.

CHART 3

view about quality

24

ok

poor
10
good
66

Here we can see that maximum consumers have faith on the product. Only
few are not satisfied.
 CHART 4

view about taste

4

good
48
moderate
46
low

Maximum consumers are satisfied with the taste of Amul milk.

CHART 5

awareness source
14

advertisment
14
paper ad
50
friends
others
wholsalers
18

We can see that advertising is less in n++ brand, only 50% consumer
awareness is made through advertisement.
 CHART 6

dislikes
12

smell
20
packging
taste
58
price

10

The unsatisfied customers have complains about smell, packaging, taste &
price of Amul milk.