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Mary Maloney

Tampa, FL * 813.846.3501 (cell) * mm6c9dca@westpost.net (email)


Summary
Global brand equity, marketing & sales strategist
Influential, seasoned oral & written communicator
Healthcare/software/high tech corporate & agency exp.
Demand builder, website optimizer, metrics/KPIs
Holds Master's degree, summa cum laude, from Villanova
Conductor of traditional & new media marketing
Chief Marketing Officer
October 2008 to March 2010, Managed 4 in-house + 6 virtual advisory firms; equit
y stakeholder, raised VC funds
Persystent Software, Tampa, FL - Venture capital funded PC recovery software. Fo
unded 2002.
* Recorded best year in company history, 177% Y/Y company orders growth. Landed
largest customer.
* Rebranded within 6 months, including positioning, messaging, brand look and fe
el
* Overhauled website. Optimized website visitation traffic by 77%, moved 22 of t
op 25 keywords to pg 1
* Quadrupled new sales inquiries, driving 5,000 new sales inquiries in 2009, 85%
sales ready leads
* Implemented new Remarketing Program which drove 2/3 of net new customers in a
down economy
* Influenced 13 top & mid-tier Analysts to pursue OEM partnerships with Dell, HP
, Lenovo, Sophos
* Created viral marketing buzz with social media and market differentiator ad ca
mpaign (graphic novel)
* Launched two new "down market" products targeting SMB space within 10 months
* Saved $300,000, managing marketing budget to plan; restructured partner/VAR de
al registrations
* Identified emerging markets, quantified new market channels (OEM, MSPs, Server
s, Consumer) to exit
Director of Corporate Marketing
August 2005 to July 2008, Managed 5 in-house, 6 virtual advisory firms internati
onally; stockholder
Numara Software, Inc., Tampa, FL - Worldwide help desk software leader, divested
from Intuit (NASDAQ: INTU)
* Contributed to record Y/Y growth, outpacing all midmarket competitors & EBITDA
, grew 24 to 89 million
* Spearheaded corporate positioning sessions worldwide, creating "the voice" and
key messaging for the overall brand, the divestiture, and the acquisition of a
competitor. Diffused hacker scare.
* Rebranded company name and product portfolio trademarks in 26 countries in 90
days
* Led global web & ecommerce strategy, paid & organic search, yielding 155% of c
onversion plan
* Consistently overachieved quarterly lead production goals by average 120% in t
he Americas
* Drove ASP upward 122% Y/Y for Numara FootPrints, an acquired product line
* Introduced agency reseller model in 9 international markets; Earned Employee o
f the Year Award
* Increased Y/Y total PR media impressions 36%; led deeper penetration to health
care/govt channel
* Launched Social Media Strategy, 90% increase in blog coverage; led SEO, SEM, S
MM
* Served as Interim Product Marketing Manager on several key product launches
* Improved trial download experience, micro tested to manage lean $8.5 million m
arketing budget to plan
Vice President & Managing Partner, Consultant
January 2000 to December 2004, Managed 22 in-house business development, creativ
e and production staff
Adam Filippo & Associates (AF&A), Pittsburgh, PA - Full-service brand agency kno
wn for architectural design
* Doubled top line growth; landed firm's first multi-million dollar account
* Led 18-month bank rebranding effort resulting in a successful multi-million do
llar buyout (Promistar)
* Salvaged largest manufacturing account; excelled in managing crisis communicat
ions for clients
* Turn around "self-branding" media blitz garnered more coverage in 3 mos. than
in firm's 21-yr history
* Sold & managed major accounts: Mellon Bank, Blue Cross/Blue Shield, Mercy Hosp
ital, Heinz, Subaru
Owner & President
May 1994 to December 2000, Managed 12 total, 6 in-house and 6 US-based virtual c
ontractors
Cronin Communications, Pittsburgh & Philadelphia, PA - a niche marketing communi
cations boutique
* Built company from zero to successful exit (acquisition) after reaching target
revenue & EBITDA goals
* Drove 33% increase to top line with 55% margins by adding training/professiona
l speaking division
* Served healthcare & technology B2B & B2C clients in N. America; handled all as
pects of operations
* Recipient, Athena Award-Outstanding Woman in Business, Named one of Top 50 Bus
iness Women in PA
* Sold & managed major accounts: Pittsburgh Pirates, McCamish Chesapeake, Conema
ugh Health System, Commonwealth of PA, Print Tech franchise, Penn State Universi
ty, Perkins Dental, Intl Women's Show
Additional Experience
Founder
August 2005 to present
Capital Connections, Women's Networking Association serving Tampa/St. Petersburg
, FL
* Identified gap in market for professional executive women networking opportuni
ties
* Grew organization organically starting with 12 charter members to 82 currently
* Utilizing Facebook social media platform to build community and brand
Thought Leader/Writer/Professional Speaker/Innovator
June 1994 to present
Primarily served companies & associations under $100 million throughout North Am
erica
* Blog topics include neuromarketing, building brand equity, strategic marketing
, consultative sales excellence, team building communication, impactful presenta
tions and value-based leadership
* Sought after keynoter, panel moderator, workshop facilitator, organizational t
rainer, media coach; hundreds of radio shows + TV, print, podcasts, video, voice
overs; Toastmasters PA state bronze medalist
* Co-author, three books, published columnist for over 20 regional & national he
althcare and SMB trades
* Served as adjunct professor & curriculum designer for Duquesne Univ. MBA progr
am for entrepreneurs
Assistant Director, Marketing & Public Relations
November 1991 to May 1994
Chester County Hospital, West Chester, PA - orthopedics, cardiac, OBGYN, cancer,
radiology in affluent area
* Successful Centennial celebration drove new multi-million dollar worldwide pla
tinum donors
* Promoted early stage trendsetting use of medical devices and new multi-special
ty procedures
* Successfully managed multiple crisis incidents serving as hospital spokesperso
n; health plan expert
Public Relations Specialist
May 1990 to October 1991
The Rehabilitation Institute, Pittsburgh, PA - specializes in treating children
with severe disabilities
* Instituted "Amazing Kids" brand tagline, still in use after more than a decade
* Successfully lobbied for new construction, diffusing angst of key neighborhood
conglomerates
* Gained international acclaim as evangelist for surgical and alternative medici
ne treatments for rare congenital diseases used by neurosurgeons, neurophysiolog
ists, & cognitive neuroscientists
Education
VILLANOVA UNIVERSITY. Villanova, PA
DUQUESNE UNIVERSITY. Pittsburgh, PA
M.A. in Liberal Studies, Organizational Psychology
B.A. in Marketing/Communications, minor Business Administration
1994
1990
Certifications
NONPROFIT LEADERSHIP CENTER. Tampa, FL - Certificate, Board Governance, 2010
LEADERSHIP INSTITUTE. Pittsburgh, PA - CEO Club, 2001
SANDLER SALES INSTITUTE. Pittsburgh, PA - President's Club, Consultative Selling
, 1996

Page 2 of 2 * Mary Maloney * Tampa, FL * 813.846.3501 (cell) * mm6c9dca@westp


ost.net (email)
www.linkedin.com/marymaloneytampa

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